Newsletter | Your update on what’s new from DENSO Aftermarket Sales
Issue number 42 | March 2015
Menu > Follow the links below! Inside this issue… > Auto Professioneel & Schadeherstel Tradeshow, Netherlands > Spotlight on Spark Plugs > 2014 FIA WEC Toyota Racing win > Third quarter financial results > May we introduce – Mark Robertson
> Toyota TS030 Hybrid Le Mans racing car on stand, featuring a rear hybrid motor system specifically developed by DENSO. Gorinchem tradeshow a sparkling success DENSO exhibited at the Auto Professioneel answer questions on all DENSO products continue strengthening interest in the & Schadeherstel Tradeshow which took available to retailers and garages. DENSO brand in the Netherlands,” place in Gorinchem, The Netherlands explained Dominic. on February 3rd – 5th. The three day Another big draw on the stand was the event attracted around 16,000 visitors, DENSO sponsored Toyota TS030 Hybrid The next Auto Professioneel & and featured 250 exhibitors from the Le Mans racing car, featuring a rear Schadeherstel Tradeshow will take automotive industry. hybrid motor system specifically place in early 2016. developed by DENSO. DENSO took the opportunity to showcase a selection of products and parts from Stand visitors also had the opportunity its world-leading aftermarket programme to register with Automotive Diamonds, on three display areas which have been the popular, web-based customer loyalty tailor-made for exhibitions. Interest from scheme enabling garages and installers workshop and wholesaler visitors to the to maximise the benefits and reap the stand was also very high, with particular rewards of purchasing products from emphasis on A/C Compressors thanks to a DENSO and its programme partners. fully functioning DENSO model on stand. “Not only did the exhibition give us a In addition, Ralph van Delden, Assistant valuable opportunity to highlight the
Manager Export region and Dominic benefits of signing up to Automotive > L-R – Danielle, Promotional Sales, Dominic Vrieze, Sales Executive Benelux IAM Diamonds and speak directly with our Vrieze, Sales Executive Benelux IAM and Ralph were on hand throughout the event to customers, but it will also help us to van Delden, Assistant Manager Export region.
www.denso-am.eu 2 DENSO Newsletter: Your update on what’s new from DENSO Aftemarket Sales Issue number 42 | March 2015
Spotlight on Spark Plugs With Gilbert Couvert, Product Manager Spark Plugs, Aftermarket & Industrial Solutions DENSO Europe B.V.
Q. So, what’s the main difference between the spark plugs manufactured for the aftermarket and OE?
“Firstly, it’s important to mention that DENSO spare parts designed for installation in a motor vehicle on the conveyor are produced exclusively to the specifications and on the request of car manufacturers. This production process comprises a large part of DENSO activities and is the indicator of a high level of technical proficiency. > Gilbert Couvert, Product Manager Spark Plugs.
The main difference in the various types Plug) technology. These are the first spark emissions of carbonic gas (CO2) and of spark plugs lies in their performance. plugs with thin electrodes made without hydrocarbons (CH) by 5% in comparison DENSO always tries to employ cutting- use of precious metals. The TT plugs have to nickel spark plugs.” edge technologies in production to ensure a nickel centre and ground electrodes with superior operation of the engine for as a diameter of 1.5 mm, which is smaller Q. Does DENSO offer Spark Plugs long as possible. than the standard plugs. Thanks to this with multi-ground electrodes for option, DENSO TT plugs demonstrate standard applications? The aftermarket has fewer restrictions higher spark power and provide more for car manufacturers, so DENSO effective ignition of air-fuel mixture. “The answer is yes. Our DENSO OEM- manufactures spark plugs based on the equal references in TecDoc will refer to internal standards using in-house patented In terms of ignition parameters,TT plugs the spark plug which was fitted from technologies, such as U-shaped groove, are close to iridium plugs and allow a factory. In our range we have several ultra-thin iridium centre electrode, TT – the reduction in fuel consumption. This is plug types with multi-ground electrodes two counter electrodes technology - and achieved through complete combustion where two or three are most common on super ignition plug technology. All these of mixture in the cylinder while engine European applications. From a technology innovations are implemented in Iridium performance is improved. As an example, perspective, we could argue about the use Power, Iridium Tough, Iridium Racing, SIP let’s take a motor vehicle with standard of more ground electrodes. Using more and TT Spark Plugs. nickel plugs consuming 1 litre of fuel electrodes is the cheapest way for a car for 16.9 km. After 10,000 km, the same manufacturer to increase the lifetime of DENSO also optimises the spark plug vehicle equipped with DENSO TT Spark a plug. Unfortunately the more ground range for the aftermarket. For instance, Plugs will save car owners 7 litres of fuel electrodes, the more negative impact it has the TT line offers 15 product items that and increase a run range for 120 km. on a refined bright spark development. cover 85% of motor vehicle fleet.” The Spark Plugs from the TT line have No matter how many electrodes there Q. What sets apart the DENSO TT the same service lifetime as nickel plugs, are in a spark plug — two, three, or Spark Plug from a standard nickel but with greater efficiency. As a result, a even four — a high-voltage pulse born plug? car owner can win back the money spent in the coil depths will generate just one for replacing the plugs to DENSO TT and spark that “chooses” one of the ground “The patented DENSO TT Spark Plugs are increase vehicle performance. In addition electrodes. A set of several electrodes is manufactured using SIP (Super Ignition to fuel economy, these plugs reduce destructed gradually; a spark generated DENSO Newsletter: Your update on what’s new from DENSO Aftemarket Sales Issue number 42 | March 2015 3
on the electrode with the least resistance All types of platinum and iridium plugs ‘destroys’ such an electrode progressively for Europe and Asia are manufactured and then moves to the next electrode. in Japan. A part of the nickel spark plug is manufactured in Japan and another Technology wise it is better for part in Indonesia like we also do for OES. performance to reduce the number of The quality of nickel plugs produced in ground electrodes. The heat has to go Indonesia is absolutely identical to that of into the mixture instead of the spark plug plugs produced in Japan. The Indonesian- material. If an OEM-equal crossing does made plugs have been successfully sold not match the number of original ground in Western Europe for the past two years. electrodes, then our plugs have been Due to this level of high quality, we source checked on quality for performance and spark plugs from our Indonesian factory service lifetime. for our major OEM customers, as well as for the aftermarket. Q. Can you explain how DENSO’s product lines are defined for each Packaging may look different for the of the USA, Europe, Asia and Middle markets of the USA, Europe, Asia and East markets? Middle East, but the product inside of the pack is of the same quality and “The demand for DENSO plugs exists source. If any doubt arises, a client can everywhere in the world. Of course, check product authenticity by looking there are certain differences between at the stamping on the insulator and the countries as to volumes and types of body, or visit the website to obtain more needs in our products. However, DENSO information. doesn’t introduce differences in product ranges globally. The DENSO plugs are Continuous and strict control of the end manufactured in Japan, Indonesia, and the product allows DENSO to occupy leading USA (USA produces Iridium 0.4mm types positions in original equipment and the only for the American market). aftermarket.”
> DENSO manufactures spark plugs using in-house patented technologies like Nickel Twin Tip and Iridium Super Ignition Plug. 4 DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales Issue number 42 | March 2015
DENSO celebrates double winning race partnership
> TS040 Hybrid endurance racing car.
DENSO, primary partner of Toyota Racing, has been celebrating news of both the drivers’ and manufacturers’ recent World Champion titles triumph in the 2014 FIA World Endurance Championship.
Toyota Racing’s win at the Six Hours of Bahrain on the 15th November – the penultimate race of the Championship - was its fifth victory of the season as Anthony Davidson and Sébastien Buemi secured the drivers’ title. A second-place finish behind Porsche at the Six Hours of Interlagos in Brazil on the 30th November was enough for Toyota Racing to seize the manufacturers’ title in the FIA World Endurance Championship.
Proud sponsor DENSO developed a rear hybrid motor system specifically for the TS040 Hybrid model driven by this year’s winning team, who held an unassailable lead in the standings throughout the competition.
The TS040 Hybrid endurance racing car, featuring Toyota’s ground-breaking > The TS040 Hybrid endurance racing car features a rear hybrid motor system four-wheel drive hybrid technology and a specifically developed by DENSO. DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales Issue number 42 | March 2015 5
> The Toyota Racing Team.
DENSO motor-generator unit at the rear, as in 2012-13, had completed over 25,000km of testing in preparation for the season, which started at Silverstone on April 20th 2014.
It is not the first time that DENSO has partnered the triumphant manufacturer, whose close relationship with World Endurance Championship racing goes back to the Group C Series in the 1980s. Over the years, DENSO and Toyota have closely cooperated in the field of car racing, with DENSO partnering from the get-go of this successful hybrid racing project, being a part of the overall concept of the TS030 Hybrid.
Steve Richardson, Director Aftermarket Sales said: “It has been an amazing
Championship season for Toyota Racing > World Champions Toyota Racing on the podium in Bahrain. and this title victory is the icing on the cake. We at DENSO are extremely proud to play a part in Toyota’s triumph and would like to congratulate the whole team on this incredible accomplishment.” 6 DENSO Newsletter: Your update on what’s new from DENSO Aftermarket Sales
DENSO announces third quarter financial results
> DENSO’s Headquarters in Kariya, Japan.
DENSO Corporation has announced its third quarter global financial results for the nine “DENSO’s sales increased due to an months ending December 31st, 2014. overseas production volume increase,” said > Consolidated net sales totalled 3,160.3 billion yen (€ 21.8 billion), up 4.8 percent Kenichiro Ito, executive director of DENSO over the previous year. Corporation. “However, despite cost reduction efforts, an increase in production > Consolidated operating income totalled 255.3 billion yen (€ 1.76 billion), an 11.9 volume as well as the depreciation of yen, percent decrease from the previous year. research and development expenditures > Consolidated net income totalled 195.4 billion yen (€ 1.35 billion), 13.4 percent and investment costs for strengthening lower than the previous year. future growth led to a decrease in operating income.” May we introduce… A warm welcome to the latest new face to join the DENSO Europe Aftermarket team.
Mark Robertson has joined automotive industry but also well as being an integral part of DENSO as the new Sales in the field of media, where in the DENSO team. Executive UK & Ireland his earlier career he worked at Aftermarket Sales. Delta Media. Managing major On this latest recruitment, Martin Before joining the team at international clients including Pring, Manager Aftermarket DENSO, he has previously Sony, Disney and Universal Sales UK & Ireland commented: worked at Euro Car Parts as Pictures means he is no stranger “Mark brings with him a plethora Senior Business Development to successfully handling global of experience which spans not Manager and prior to that at leading brands. just the automotive industry but Unipart Automotive as National further afield too, so his broad > Mark Robertson, Sales Account Manager. His new role will involve building perspective will undoubtedly be Executive UK & Ireland relationships with customers a key asset to his role and more Aftermarket Sales. Mark’s experience has not across Northern Ireland, crucially, to DENSO as a whole.” only been gleaned from the Southern Ireland and Scotland as
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