REVERSE COSTING® – STRUCTURE, PROCESS & COST REPORT Denso’s Monocular Forward ADAS Camera in the Toyota Alphard Denso has developed a new monocular forward camera for improved night vision, using Sony’s high-sensitivity 1.27M-pixel image sensor and Toshiba’s new advanced image recognition processor. Denso has developed a new vision Toshiba image recognition processor, sensor, released in 2018 and featured and a Renesas MCU. in the Toyota Alphard and Vellfire. This forward camera, working in Based on a complete teardown conjunction with a millimetre-wave analysis, this report includes the radar sensor, improves pedestrian and camera’s bill-of-materials (BOM) and cyclist detection, as well as recognition manufacturing cost. Also included is a of road signs and driving lanes, even at physical analysis of the CMOS image night. When obstacles such as these sensor and the processors (Toshiba are detected and identified, the car’s and Renesas), along with a complete emergency braking system can be cost analysis and estimated sales price. automatically activated. The monocular camera, manufactured COMPLETE TEARDOWN WITH by Denso in Japan, is 25% smaller and • Detailed photos • Block diagram Title: Denso’s Monocular uses 30% less components and parts Forward ADAS Camera in than the previous model. Also, for the • Supply chain the Toyota Alphard first time in an automotive camera, we • Lens housing cross-section Pages: 87 have found a Sony CMOS image • PCB cross-section and cost sensor. This 1.27M-pixel sensor offers estimate Date: January 2020 higher sensitivity to the near-infrared • Die pictures and cost estimates Format: sensor, and the low-light use-designed for the CIS and processors PDF & Excel file lens housing improves the camera’s • Complete, priced bill-of-materials Price: night-time identification of other road • Manufacturing process flow EUR 3,990 users and road signs. Regarding • Manufacturing cost analysis processing, the chipset is composed of • Estimated sales price a Sony image signal processor, a IC – LED – RF – MEMS – IMAGING – PACKAGING – SYSTEM – POWER - DISPLAY DENSO’S MONOCULAR FORWARD ADAS CAMERA IN THE TOYOTA ALPHARD TABLE OF CONTENTS Overview/Introduction Cost Analysis • Executive Summary • Substrates - Cross-Section and Cost Estimate • Block Diagram • CIS & Processors - Cost Estimate • Supply Chain • BOM Cost - Electronic Boards Company Profile • BOM Cost - Housing • Materials Cost Breakdown Physical Analysis • Accessing the Added-Value (AV) Cost • System Views and Dimensions • Manufacturing Cost Breakdown • System Opening Manufacturer Price Analysis • Electronic Boards • Global View • Estimated Sales Price • High-Definition Photo • Component Markings & Identification • Lens Housing Cross-Section AUTHOR David Le Gac has joined System Plus Consulting as a cost analyst in 2013. He is in charge of reverse costing with a focus on boards and systems. He previously worked for Lacroix Electronics where he was in charge of components database. He holds a master degree in microelectronics from the University of Rennes. RELATED REPORTS Continental MFC430TA – ZF S-Cam 4 – Forward Aptiv’s Lane Assist Front Forward Automotive Camera Automotive Mono and Tri Camera for Audi A8 for ADAS Camera for Advanced Driver A new monocular front camera The fourth generation of Assistance Systems delivering image signals from the Continental’s forward looking Fourth generation of the S-Cam area in front of the car and Multi-Function Mono Camera, family from the leading ADAS classifying objects. MFC430, is trying to catch up in camera player. January 2020 - EUR 3,990* the Asian market for forward May 2019 - EUR 3,990* cameras for ADAS. 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