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Awards Which Recognise the Linguistic and Cultural Assets of NSW Awards Recognising the Linguistic and Cultural Assets of New South Wales

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Awards Which Recognise the Linguistic and Cultural Assets of NSW Awards Recognising the Linguistic and Cultural Assets of New South Wales 3 SECTION The Diversity Dividend Transcultural Mental Health Centre’s TranSCRIBE 2011 Young Writers Competition Awards Awards which recognise the linguistic and cultural assets of NSW Awards recognising the linguistic and cultural assets of New South Wales The Principles of Multiculturalism (s.3 of the Community Relations Commission and Principles of Multiculturalism Act 2000) are founded upon the notion that every person in New South Wales should have an opportunity to contribute to and participate in all aspects of public life. They go further, to acknowledge that those cultural and linguistic contributions are a valuable resource and an asset that can maximise the development of the state. Awards ceremonies are one effective means of publicly acknowledging the valuable contribution made by an organisation or individuals in their capacity as members of a specific ethnic community and/or the broader community, to the life, culture and economy of New South Wales. This chapter highlights a range of well-established awards that are presented and/or supported by NSW Government agencies and local councils, recognising and celebrating some exceptional and inspiring contributions from our culturally diverse community to public life and economic development in New South Wales. The Community Relations Commission continues to sponsor, endorse and/or support many of these awards: • Community Relations Commission’s National Multicultural Marketing Awards 2011 • NSW Premier’s Chinese Community Service Awards 2011 • NSW Premier’s Indian Subcontinent Community Awards 2011 • NSW Premier’s Lebanese Community Awards 2011 • NSW Premier’s Filipino Community Awards 2011 • NSW Premier’s Vietnamese Community Awards 2011 ► Poetry, literature and film awards 2011: • New South Wales Premier’s Translation Prize 2011 • Community Relations Commission / New South Wales Premier’s Literary Award 2011 • Dorothea Mackellar Memorial Society / Community Relations Commission For a multicultural NSW Poetry Award 2011 • Community Relations Commission’s Dendy Short Film Award 2011 ► Department of Education and Training’s Multicultural Awards 2011: • Minister’s Award for Excellence in Student Achievement – Community Languages 2 0 1 T School Students of the Year 2011 R • Multicultural Perspectives Public Speaking Competition 2011 • Cohesive Community School Award 2011 ► Multicultural Health Communication Awards 2011 ► TranSCRIBE 2011 Awards ► Women / Young Women of the West Awards 2011 ► Local Government Cultural Awards 2011 ► Liverpool Refugee Week Awards 2011 ► Auburn Refugee Youth Awards 2011 C O M M U N I T Y R E L A T I O N S R E P O T I O N S R E P A R E L Y C O M U N I T 82 CRC Awards under review In October 2011, the Community Relations Commission commenced a review of all the community awards in which the Commission is involved, with the aim of balancing and streamlining their implementation into the future. The Community Relations Commission’s Awards for Volunteering, which were not conducted in 2011, are also under review. Community Relations Commission’s National Multicultural Marketing Awards Lou Petrolo Director LOUD Multicultural, Eng Joo Ang, Vice President of the ACPPRC, Jhaike Braham, Marketing Manager, Cancer Council of NSW, Sally-Anne Prado, Cultural Diversity Manager Cancer Council , Erica Green, Account Director LOUD The National Multicultural Marketing Awards were established in 1990 by the then Ethnic Affairs Commission of New South Wales. Now, as then, they seek to encourage the Principles of Multiculturalism through the commercial and private sectors by highlighting and celebrating efforts to focus on the cultural diversity of Australia in developing marketing strategies. The awards aim to: ► highlight the responsibility of public sector managers to cater to the needs of the whole community and to fully inform all people about their services and activities O T I O N S R E P A R E L Y C O M U N I T ► promote the advantages for commercial managers of marketing their product or service to every potential client or customer ► stimulate creativity in marketing to a culturally diverse society ► recognise work of a high marketing standard so as to inspire marketers who are not yet meeting the challenges of a culturally diverse society and do not enjoy the benefits of this market, and ► promote a more equitable representation of our diversity as a nation through mass media marketing channels. R T 2 0 1 83 Organisations recognised by these awards are considered leaders in the industry and role models in seizing business opportunities through inclusive marketing. These awards have pioneered the culturally diverse approach to doing business in Australia. In recent years, this initiative has been recognised internationally. In 2011, the awards welcomed Singapore Airlines as a new Major Sponsor. They were joined by other Major Sponsors who have also sponsored previous years of the awards, including the NSW Government, the Australian Taxation Office (ATO), the Australian Council for the Promotion of the Peaceful Reunification of China (ACPPRC), and The Westin Sydney, as well as UBI World TV (Grand Sponsor), the Australian Bureau of Statistics (Technical Award Sponsor), the Australian Football League (Community Award Sponsor), and [yellow tail] Wines (Export Award Sponsor). ► Both the Grand Award and the Advertising and Communication Award of the 2011 National Multicultural Marketing Awards were presented to LOUD Multicultural for its success in engaging thousands of new people from ethnic communities to participate in Australia’s Biggest Morning Tea, its annual cancer fundraiser. The agency combined the universally popular morning tea, which draws together people from all origins, cultures and walks of life, with its cancer fundraising campaign to help defeat a dreaded illness that draws victims from all backgrounds. The message was ‘We are all in this fight together’. As a result of this project, LOUD Multicultural was able to announce that the Cancer Council of NSW exceeded its fundraising target of $11 million. ► The Commercial Big Business category of the 2011 National Multicultural Marketing Awards was awarded to the HSBC Bank of Australia. The Hongkong and Shanghai Banking Corporation won the award for a successful multicultural marketing strategy (directed by Sydney marketing consultants Multicall Connections) to double the number of term deposits traditionally lodged around the Chinese Lunar New Year, based on the belief that this time is auspicious for financial and investment decisions. The strategy resulted in a record number of new term deposits with record funds invested. This success is in line with the Community Relations Commission’s vision, twenty-one years earlier, in launching these awards to help discover and spotlight creative and effective use of cultural diversity to expand business and trade opportunities. ► The Australian Bureau of Statistics’ Technical Award category prize of the 2011 National Multicultural Marketing Awards was awarded to the Willoughby Municipal Library for effectively recognising the cultural make-up of its client base and meeting their needs through the installation of an intelligent book information management system or iBIMSTM – a Chinese–English web-based catalogue allowing library users to search the library’s Chinese 2 0 1 collection of more than 12,000 items in three modes: English, Pinyin and Chinese characters. T R Readers can also use their iPhones or iPads to conduct searches. The library plans to expand the iBIMSTM to include their Japanese and Korean language collections, and to allow finger writing on touch screen computers. ► The Government Award category of the 2011 National Multicultural Marketing Awards was conferred upon the University of Wollongong for its Global Highway project. In this project, a pathway is organised by students through the campus to celebrate the cultural diversity of the university, in which at least half of the resident students are from abroad. In 2011, 23 cultural backgrounds were represented on the Global Highway, which included students from Austria, Bhutan, Canada, China, Colombia, England, France, Germany, India, Indigenous Australia, Iran, Italy, Japan, Kenya, Korea, Malaysia, Norway, Pakistan, Philippines, Sri Lanka, the C O M M U N I T Y R E L A T I O N S R E P O T I O N S R E P A R E L Y C O M U N I T 84 United States of America, and Vietnam, all of whom shared their customs, food and traditions. The experience included Thai dancing, Chinese calligraphy, Indian henna painting, Sri Lankan dress-ups, Italian bocce, and Kenyan dance moves. ► The Commercial Small Business category prize of the 2011 National Multicultural Marketing Awards was won by the Sydney company Interconnected Pty Ltd, which trades as Flat Friends and produces a range of educational toys designed to help children identify with the country and culture represented by puppets who tell stories about their life in their city or country. The company’s stated aims are to help children become comfortable with who they are, understand what life is like for children in other countries and, consequently, appreciate and respect other cultures. Flat Friends expects to reduce racial conflict and promote a more accepting and caring society by empowering children with knowledge. The company is now expanding its Australian message of community harmony to other countries, exporting products to Britain, and participating in trade shows, including the Germany International Toy Fair. ► The AFL Community
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