audience report

This report was created by analysing the last 38861 Twitter followers of @teespring. @teespring aggregate statistics

Gender and account type breakdown 8.1% 42.0% 43.6% 6.3% NOT PERSONAL MALE FEMALE UNKNOWN GENDER

Top languages Breakdown by device

English 83.0% Computer 23.7%

Other 11.4% Unknown 23.5%

Spanish 3.5% iPhone 18.7%

Russian 1.1% Android 18.6%

Portuguese 1.0% Other 15.5% Breakdown by city Breakdown by country

Unknown 56.1% United States 44.8%

Other 40.0% Other 23.7%

San Francisco, California, United Unknown 21.5% 1.4% States United Kingdom 5.7% New York, New York, United States 1.3% Canada 4.3% Los Angeles, California, United 1.2% States @teespring segmentation analysis

We then narrowed our analysis to the 16878 accounts in this audience that are personal, and primarily speak English, and are primarily based in United States, for which we have detected at least 5 different interests (the "personal section"). This section includes 43.4% of the original audience. Among the users in this section, we were able to find the following segments:

The "Gamers" segment  The "Country culture" segment 

This segment includes 20.4% of the personal section of your audience and is This segment includes 18.3% of the personal section of your audience and is defined by the following filters: defined by the following filters:

• A strong interest in Gaming • One or more of the following interest criteria:

Of the 3447 users in this segment: • A strong interest in Country culture • A strong interest in Country music • 14.8% are also in the "Startups" segment. • 14.2% are also in the "Country culture" segment. Of the 3097 users in this segment: • 24.2% are also in the "Art and design" segment. • 8.5% are also in the "Startups" segment. • 32.4% are also in the "Sports fans" segment. • 24.4% are also in the "Art and design" segment. • 24.5% are also in the "Rap and hip hop" segment. • 15.9% are also in the "Gamers" segment. 37.4% of the users in this segment do not appear in any of the 5 other • 40.8% are also in the "Sports fans" segment. segments. • 17.0% are also in the "Rap and hip hop" segment.

37.0% of the users in this segment do not appear in any of the 5 other segments. The "Art and design" segment  The "Rap and hip hop" segment 

This segment includes 23.2% of the personal section of your audience and is This segment includes 16.9% of the personal section of your audience and is defined by the following filters: defined by the following filters:

• One or more of the following interest criteria: • A strong interest in Rap and hip hop

• A strong interest in Art Of the 2845 users in this segment: • Arts and crafts • 17.2% are also in the "Startups" segment. Of the 3920 users in this segment: • 18.5% are also in the "Country culture" segment. • 31.3% are also in the "Startups" segment. • 25.3% are also in the "Art and design" segment. • 19.3% are also in the "Country culture" segment. • 29.7% are also in the "Gamers" segment. • 21.3% are also in the "Gamers" segment. • 44.7% are also in the "Sports fans" segment. • 25.9% are also in the "Sports fans" segment. 25.3% of the users in this segment do not appear in any of the 5 other • 18.4% are also in the "Rap and hip hop" segment. segments.

30.7% of the users in this segment do not appear in any of the 5 other segments. The "Startups" segment  The "Sports fans" segment 

This segment includes 15.4% of the personal section of your audience and is This segment includes 26.3% of the personal section of your audience and is defined by the following filters: defined by the following filters:

• Startups • One or more of the following interest criteria:

Of the 2599 users in this segment: • A strong interest in American football • A strong interest in Baseball • 10.2% are also in the "Country culture" segment. • A strong interest in Basketball • 47.1% are also in the "Art and design" segment. • A strong interest in Ice hockey • 19.7% are also in the "Gamers" segment. Of the 4436 users in this segment: • 27.8% are also in the "Sports fans" segment. • 18.9% are also in the "Rap and hip hop" segment. • 16.3% are also in the "Startups" segment. • 28.5% are also in the "Country culture" segment. 29.2% of the users in this segment do not appear in any of the 5 other segments. • 22.9% are also in the "Art and design" segment. • 25.2% are also in the "Gamers" segment. • 28.7% are also in the "Rap and hip hop" segment.

28.1% of the users in this segment do not appear in any of the 5 other segments.

Together, these segments include 70.9% of the personal section of your audience. To better understand the remaining 4918 users, see the "miscellaneous" segment . Read on to understand the distinct characteristics of the users in each segment, using the personal section as a baseline for comparison. The "Gamers" segment Back to segments 

This segment includes 20.4% of the personal section of your audience and is defined by the following filters:

• A strong interest in Gaming

Gender and account type breakdown 64.0% 34.1% 1.9% MALE FEMALE UNKNOWN GENDER

Top languages Breakdown by device

English 100.0% Computer 27.7%

iPhone 27.0%

Android 26.2%

Unknown 12.0%

Other 7.1% Breakdown by city Breakdown by country

Unknown 52.9% United States 100.0%

Other 38.4%

New York, New York, United 3.1% States

Los Angeles, California, United 3.0% States

San Francisco, California, United 2.6% States Inferred psychographics

For each category of interests, we'll display the top 15 such interests.

Interests are displayed with a green bar if their ratio (compared to the baseline) is greater than 1; with a red bar if their ratio is between 0 and 1; and with a grey bar if they do not occur in the baseline at all.

Top high interests

Here's what this audience has an especially strong interest in.

Name Percent Baseline Ratio Normalised ratio

Gaming 73.57% 15.03% 4.9x

Twitch.tv (community) - http://www.twitch.tv  A live streaming video platform owned by Amazon that focuses on video 21.47% 4.38% 4.9x game streaming.

Console gaming A form of gaming using video games consoles such as the Playstation or 19.52% 3.99% 4.9x the Xbox.

eSports A term for organized multiplayer video game competitions, usually 14.62% 2.99% 4.9x involving professional players.

First-person shooters A video game genre centered on gun and projectile weapon-based 14.51% 2.96% 4.9x combat through a first-person perspective.

Activision (brand) - https://www.activision.com  An American video game publisher and the world's first independent 9.02% 1.84% 4.9x developer and distributor of video games for gaming consoles. Name Percent Baseline Ratio Normalised ratio

Gaming accessories 7.08% 1.45% 4.9x

Nintendo (brand) - http://www.nintendo.com  A Japanese multinational consumer electronics company that makes 6.59% 1.34% 4.9x video games and video game consoles.

Blizzard Entertainment (brand) - https://blizzard.com  6.32% 1.29% 4.9x An American video game developer.

Infinity Ward (brand) - http://www.infinityward.com  An American video game developer best known for their work on the Call 6.01% 1.23% 4.9x of Duty series.

Valve (brand) - http://www.valvesoftware.com  5.72% 1.17% 4.9x An American video game development and digital distribution company.

Xbox (brand) - http://www.xbox.com  5.6% 1.14% 4.9x A video game console brand owned by Microsoft.

MOBA games 5.28% 1.08% 4.9x Multiplayer online battle arena games.

Electronic Arts (brand) - http://www.ea.com  An American developer, marketer, publisher and distributor of video 5.22% 1.07% 4.9x games. Also known as EA Games.

Call of Duty (game) - https://www.callofduty.com  A first-person shooter video game series published by Activision and 4.64% 0.95% 4.9x developed by Infinity Ward.

We found a total of 309 interests in this category with at least 1% of the users in this segment. Top publishers

Here are the publishers and television channels from which this audience gets their content.

Name Percent Baseline Ratio Normalised ratio

Game Informer - http://www.gameinformer.com  A website covering video game news, reviews, and previews across all 15.06% 3.09% 4.87x major platforms.

PC Gamer - http://www.pcgamer.com  A magazine and website focusing on reviews, demos, updates and news 8.59% 1.77% 4.86x for PC gaming franchises.

Gamasutra - http://www.gamasutra.com  4.26% 0.88% 4.86x A website focusing on all aspects of video game development.

GameSpot - http://www.gamespot.com  A website covering video game news, reviews, and previews across all 14.88% 3.08% 4.84x major platforms.

GamesRadar - http://www.gamesradar.com  5.02% 1.04% 4.84x A website featuring video game content.

Kotaku - http://kotaku.com  A website focusing on video game news, reviews, previews, and industry 9.4% 1.95% 4.82x topics.

Polygon - http://www.polygon.com  6.35% 1.34% 4.72x A video game website that publishes news, culture, reviews, and videos.

IGN - http://www.ign.com  A website focusing on video game news, reviews, previews, and industry 26.34% 5.6% 4.7x topics. Name Percent Baseline Ratio Normalised ratio

Thrasher Magazine - http://www.thrashermagazine.com  1.07% 0.33% 3.24x A skateboarding magazine and website.

Dark Horse Comics - http://www.darkhorse.com  An American comic book and manga publisher. 7.83% 2.44% 3.22x

Adult Swim - http://www.adultswim.com  6.96% 2.25% 3.1x The television network.

El Rey Network - http://www.elreynetwork.com  1.04% 0.34% 3.04x A U.S. television channel targeting Latino audiences.

Comicbook.com - http://www.comicbook.com  2.49% 0.86% 2.9x A website featuring news on comic books and related media.

Nerdist.com - http://nerdist.com  8.06% 2.87% 2.81x A website (originally a podcast) covering popular culture.

Motor Trend Magazine - http://www.motortrend.com  1.91% 0.69% 2.76x A magazine and website focusing on car reviews and automotive news.

We found a total of 284 interests in this category with at least 1% of the users in this segment. Top TV shows

Here are the TV shows this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Rick and Morty 1.42% 0.39% 3.64x A television show on Adult Swim.

Daredevil 3.71% 1.13% 3.28x A television show on Netflix.

Agent Carter 2.58% 0.82% 3.16x A television show on ABC.

From Dusk Till Dawn 1.04% 0.34% 3.04x A television show on El Rey Network.

American Dad! 3.89% 1.31% 2.97x A television show on TBS.

Defiance 1.16% 0.4% 2.88x A television show on Syfy.

Comic Book Men 1.74% 0.62% 2.8x A television show on AMC.

Better Call Saul 1.8% 0.67% 2.69x A television show on AMC.

Impact Wrestling 2.29% 0.86% 2.67x A television show on Spike.

Agents of S.H.I.E.L.D. 7.46% 2.81% 2.65x A television show on ABC. Name Percent Baseline Ratio Normalised ratio

Mr. Robot A television show on USA. 2.96% 1.12% 2.64x

Heroes Reborn 1.97% 0.76% 2.6x A television show on NBC.

Community 1.83% 0.71% 2.59x A sitcom on NBC.

Gotham 5.98% 2.32% 2.58x A television show on Fox.

South Park 8.27% 3.22% 2.57x A television show on Comedy Central.

We found a total of 182 interests in this category with at least 1% of the users in this segment. Top brands

Here are the brands this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

Major League Gaming - https://www.majorleaguegaming.com  12.24% 2.51% 4.88x A professional eSports organization.

Konami - https://www.konami.com  9.75% 2.0% 4.88x A Japanese company best known for its video games and related products.

Capcom - http://www.capcom.com  7.08% 1.46% 4.86x A Japanese developer and publisher of video games.

Ubisoft - https://www.ubisoft.com  22.92% 4.74% 4.84x A French multinational video game developer and publisher.

Razer - http://www.razerzone.com  An American manufacturing of computer accessories and other products 17.23% 3.57% 4.82x marketed towards gamers.

BioWare - http://www.bioware.com  8.47% 1.76% 4.81x A Canadian video game developer.

Valve - http://www.valvesoftware.com  28.69% 5.98% 4.8x An American video game development and digital distribution company.

Steam - http://steampowered.com  Steam is an Internet-based digital distribution platform developed by 25.65% 5.34% 4.8x Valve offering digital rights management DRM, multiplayer, and social networking.

G Fuel - http://gfuel.com  7.28% 1.52% 4.8x A line of energy drink mixes primarily marketed toward gamers. Name Percent Baseline Ratio Normalised ratio

Rockstar Games - https://www.rockstargames.com  A multinational video game developer and publisher. 27.04% 5.65% 4.79x

Bungie - https://www.bungie.net  24.49% 5.11% 4.79x An American video game development studio.

Bethesda Softworks - http://bethsoft.com  18.51% 3.87% 4.78x Bethesda Softworks is an American video game publisher.

Infinity Ward - http://www.infinityward.com  An American video game developer best known for their work on the Call 23.88% 5.05% 4.73x of Duty series.

Blizzard Entertainment - https://blizzard.com  16.3% 3.45% 4.73x An American video game developer.

Activision - https://www.activision.com  An American video game publisher and the world's first independent 32.2% 6.82% 4.72x developer and distributor of video games for gaming consoles.

We found a total of 324 interests in this category with at least 1% of the users in this segment. Top communities

Here are the communities this audience cares about.

Name Percent Baseline Ratio Normalised ratio

Team Liquid - http://www.teamliquidpro.com  1.68% 0.34% 4.9x A worldwide professional gaming (eSports) organization.

Twitch.tv - http://www.twitch.tv  A live streaming video platform owned by Amazon that focuses on video 34.78% 7.31% 4.76x game streaming.

4chan - http://www.4chan.org  An image-based bulletin board website where anyone can post comments 1.31% 0.36% 3.67x and share images anonymously.

Patreon - https://www.patreon.com  A crowdfunding platform often used by content creators to obtain 2.7% 0.97% 2.79x funding for their work.

9GAG - http://9gag.com  A website where users upload and share either user-generated content or 3.63% 1.48% 2.45x content found on other social media websites.

DeviantArt - http://www.deviantart.com  An online social community for artists and art enthusiasts to share their 4.84% 2.03% 2.39x original works.

Slashdot - http://slashdot.org  An aggregator for technology related news, primarily focused on open- 1.19% 0.5% 2.39x source software. Name Percent Baseline Ratio Normalised ratio

Slickdeals - http://slickdeals.net  A social commerce website featuring crowdsourced deals and coupons from both online and brick-and-mortar retailers. 2.52% 1.16% 2.17x

Suicide Girls - https://suicidegirls.com  An online community that features pin-up photography and profiles of 2.41% 1.11% 2.16x alternative female models who are known as the "Suicide Girls".

Last.fm - http://www.last.fm  A music website that builds a detailed profile of each user's musical taste 1.36% 0.64% 2.13x by recording details of the tracks the user listens to.

Shots - https://shots.com  1.71% 0.83% 2.06x A selfie photo sharing and social networking app.

Moviepilot - http://moviepilot.com  An entertainment news website that covers film, television, video games, 2.18% 1.08% 2.02x and other aspects of popular culture.

Mixcloud - https://www.mixcloud.com  An online music streaming service that allows for the listening and 1.31% 0.66% 1.99x distribution of radio shows, DJ mixes and podcasts, which are crowdsourced by its users.

MacRumors.com - http://www.macrumors.com  A website that aggregates Mac and Apple related news, rumors, and 4.55% 2.39% 1.91x reports. Name Percent Baseline Ratio Normalised ratio

SoundCloud - https://soundcloud.com  An audio distribution platform that enables sound creators to upload, 9.69% 5.18% 1.87x record, promote and share their originally-created sounds.

We found a total of 52 interests in this category with at least 1% of the users in this segment. Top educational institutions

Here are the educational institutions this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

Massachusetts Institute of Technology - http://web.mit.edu  3.39% 2.58% 1.32x An American private research university in Cambridge, Massachusetts.

University of Michigan - https://www.umich.edu  1.45% 1.29% 1.12x An American public research university in Ann Arbor, Michigan.

Stanford University - https://www.stanford.edu  1.94% 2.0% 0.97x An American private research university in Stanford, California.

Harvard University - http://www.harvard.edu  5.83% 6.22% 0.94x An American private research university in Cambridge, Massachusetts.

We found a total of 4 interests in this category with at least 1% of the users in this segment. Top musical artists

Here are the musical artists this audience is following.

Name Percent Baseline Ratio Normalised ratio

Knife Party - http://knifeparty.com  3.22% 1.06% 3.04x An Australian electronic dance music duo.

deadmau5 - http://www.deadmau5.com  11.26% 3.73% 3.02x A Canadian house music producer from Toronto, Ontario.

Krewella - http://www.krewella.com  3.13% 1.21% 2.59x An American electronic dance music duo.

Afrojack - http://afrojack.com  2.84% 1.1% 2.59x A Dutch music producer and DJ.

Martin Garrix - http://www.martingarrix.com  2.99% 1.17% 2.56x A Dutch DJ and producer.

Zedd - https://www.zedd.net  A Russian-German musician, music producer, and DJ. Primarily produces 5.6% 2.19% 2.55x in the electro house genre.

Steve Aoki - http://steveaoki.com  5.89% 2.41% 2.45x An American electronic dance music producer.

Tiësto - http://tiesto.com  4.21% 1.72% 2.45x A Dutch electronic dance music DJ.

Hardwell - https://www.djhardwell.com  2.52% 1.04% 2.43x A Dutch DJ and music producer. Name Percent Baseline Ratio Normalised ratio

System of a Down - http://www.systemofadown.com  An American rock band from Glendale, California. 4.64% 1.94% 2.4x

Nine Inch Nails - http://nin.com  2.06% 0.87% 2.38x An American industrial rock band from Cleveland, Ohio.

Alesso - http://alessoworld.com  2.03% 0.85% 2.38x A Swedish DJ and electronic music producer.

Dimitri Vegas & Like Mike - http://www.dimitrivegasandlikemike.com/  1.13% 0.48% 2.36x A Greek/Belgian electronic DJ duo.

Chance The Rapper - http://chanceraps.com  2.61% 1.14% 2.3x An American rapper from Chicago, Illinois.

Sebastian Ingrosso 1.39% 0.61% 2.28x A Swedish DJ and electronic dance music producer.

We found a total of 105 interests in this category with at least 1% of the users in this segment. Top celebrities

Here are the celebrities this audience is following.

Name Percent Baseline Ratio Normalised ratio

The Slow Mo Guys 6.03% 1.41% 4.28x A popular Youtube channel by Gavin Free and Daniel Gruchy.

iJustine - http://ijustine.com  9.66% 3.26% 2.96x An American Internet celebrity and actress.

Zoella - https://www.zoella.co.uk  3.45% 1.48% 2.33x An English fashion and beauty vlogger, YouTuber, and author.

Hank Green 3.08% 1.33% 2.32x A Youtube celebrity.

Chloë Grace Moretz - http://chloemoretz.com  4.12% 1.8% 2.29x An American actress and model.

Jennifer Lawrence 1.1% 0.52% 2.14x An American actress.

Tyler Oakley An American YouTube and podcast personality, humorist, author and 5.69% 2.74% 2.07x advocate.

Caspar Lee - https://www.youtube.com/user/dicasp  An English YouTube celebrity best known for his videos on the YouTube 3.25% 1.59% 2.04x channel "dicasp".

Victoria Justice - http://www.victoriajustice.net  7.02% 3.57% 1.97x An American actress and singer. Name Percent Baseline Ratio Normalised ratio

Kate Upton - http://www.kateupton.com  An American model and actress, known for her appearances in the Sports Illustrated Swimsuit Issue. 10.39% 5.32% 1.95x

Michelle Phan - http://michellephan.com  An American YouTube celebrity best known for her beauty and style 1.62% 0.85% 1.92x videos on the YouTube channel "michellephan".

Ronda Rousey 11.0% 5.8% 1.9x An American mixed martial artist, judoka and actress.

Jenna Marbles - http://jennamarblesblog.com  9.31% 4.91% 1.9x An American YouTube personality, comedian, and actress.

Stephen Fry - http://www.stephenfry.com  6.79% 3.6% 1.89x An English comedian, actor, writer, presenter, and activist.

Louise Pentland - https://www.youtube.com/user/Sprinkleofglitter  A British YouTube celebrity best known for her beauty and style videos on 1.28% 0.69% 1.84x the YouTube channel "SprinkleofGlitter".

We found a total of 102 interests in this category with at least 1% of the users in this segment. Top traits and life stages

Here are the top traits and life stages that describe this audience.

Name Percent Baseline Ratio Normalised ratio

DJ 1.54% 0.93% 1.65x Someone who identifies as a disc jockey.

Musician 8.3% 5.74% 1.45x

High school student 13.08% 9.38% 1.4x

Student 23.27% 17.94% 1.3x

College student 6.41% 5.07% 1.27x

Athlete 5.8% 4.71% 1.23x

Foodie 1.83% 1.92% 0.95x

Parent 8.12% 10.23% 0.79x

Married 3.51% 4.91% 0.71x

We found a total of 9 interests in this category with at least 1% of the users in this segment. Top places

Here are the top places this audience cares about, whether it's because they want to travel there or because they live there.

Name Percent Baseline Ratio Normalised ratio

Las Vegas 7.25% 5.88% 1.23x

Nevada 7.54% 6.24% 1.21x

Caribbean 1.71% 1.51% 1.13x

Hawaii 1.25% 1.13% 1.11x

Arizona 1.02% 0.96% 1.06x

United Kingdom 1.6% 1.53% 1.04x

New York City 6.27% 6.38% 0.98x

Europe 2.76% 2.91% 0.95x

San Francisco 1.71% 1.84% 0.93x

Florida 3.16% 3.48% 0.91x

California 4.38% 5.02% 0.87x

Texas 2.06% 2.45% 0.84x

South Carolina 1.28% 1.59% 0.8x We found a total of 13 interests in this category with at least 1% of the users in this segment. Top games

Here are the games that are popular with this audience.

Name Percent Baseline Ratio Normalised ratio

Dota 2 - https://dota2.com  4.0% 0.82% 4.9x A multiplayer online battle arena video game created by Valve.

Final Fantasy - http://www.finalfantasyxiv.com  3.22% 0.66% 4.9x A video game series and media franchise owned by Electronic Arts.

The Legend of Zelda - http://www.zelda.com  A high-fantasy, action-adventure video game series published by 3.05% 0.62% 4.9x Nintendo.

Team Fortress - http://www.teamfortress.com  A series of team-based first-person shooter multiplayer video games 1.48% 0.3% 4.9x developed by Valve.

Halo - https://www.halowaypoint.com/en-us/games  A military science-fiction first-person shooter video game franchise 9.78% 2.0% 4.88x created by Bungie.

Super Smash Bros. Melee 5.51% 1.13% 4.87x A Nintendo GameCube game series.

Counter-Strike - http://blog.counter-strike.net  8.06% 1.66% 4.86x A first-person shooter video game developed by Valve.

Titanfall - http://www.titanfall.com  A multiplayer first-person shooter video game published by Electronic 9.43% 1.94% 4.85x Arts. Name Percent Baseline Ratio Normalised ratio

Fallout - https://www.fallout.com  A series of post-apocalyptic role-playing video games published by 8.85% 1.82% 4.85x Bethesda Softworks.

Starcraft 2 - http://us.battle.net/sc2  A military science-fiction real-time strategy video game developed by 6.41% 1.32% 4.85x Blizzard Entertainment.

Hearthstone - http://us.battle.net/hearthstone  6.09% 1.26% 4.85x An online collectible card game developed by Blizzard Entertainment.

Smite - http://www.smitegame.com  A third-person action multiplayer online battle arena video game 3.25% 0.67% 4.85x published by Hi-Rez Studios.

Dragon Age - http://www.dragonage.com  4.61% 0.95% 4.84x A high fantasy role-playing video game series created by BioWare.

Mass Effect - http://masseffect.bioware.com  A science-fiction action role-playing third person shooter video game 6.73% 1.39% 4.83x series developed by BioWare.

Heroes of the Storm - http://us.battle.net/heroes  A multiplayer online battle arena video game developed by Blizzard 4.53% 0.94% 4.83x Entertainment.

We found a total of 35 interests in this category with at least 1% of the users in this segment. Top fictional universes

Here are the fictional universes that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Pokemon 13.14% 3.07% 4.28x

Batman 6.24% 1.77% 3.52x

My Little Pony - http://mylittlepony.hasbro.com  A fictional universe based on a line of plastic pony toys and a subsequent animated television series. Mostly popular among young girls, with an 1.6% 0.49% 3.24x unexpected cult following among some adult men as well. Developed by Hasbro.

The Lord of the Rings - http://www.lordoftherings.net  A fictional universe based on the high-fantasy novels written by J. R. R. 3.57% 1.25% 2.85x Tolkien and their film adapations.

DC Comics - http://www.dccomics.com  The fictional universe of DC Comics (the comics themselves, the film and 21.9% 8.1% 2.7x television adaptations, etc).

Star Wars 20.74% 7.71% 2.69x

Marvel Comics - http://marvel.com  The fictional universe of Marvel Comics (the comics themselves, the film 26.11% 10.4% 2.51x and television adaptations, etc).

Star Trek 1.19% 0.5% 2.36x Name Percent Baseline Ratio Normalised ratio

The Fault In Our Stars A fictional universe based on a young adult romance novel by John Green 2.12% 1.09% 1.94x and its film adaptation.

Harry Potter - http://www.pottermore.com  A fictional universe based on a series of young adult fantasy novels written 8.62% 4.78% 1.8x by J. K. Rowling and their film adapations.

The Hunger Games - http://www.thehungergames.co.uk  A fictional universe based on a series of young adult adventure novels 3.83% 2.13% 1.8x written by Suzanne Collins and their film adaptations.

Divergent - http://divergentofficial.com  A fictional universe based on series of young adult science-fiction 1.94% 1.32% 1.47x adventure novels by Veronica Roth and their film adaptations.

Sherlock Holmes 1.1% 0.88% 1.26x

Twilight - http://stepheniemeyer.com/twilightseries.html  A fictional universe based on a series of vampire-themed fantasy romance 1.62% 1.41% 1.15x novels written by Stephenie Meyer and their film adaptations.

The Shadowhunter Chronicles - http://www.cassandraclare.com/my-writing/novels  1.07% 1.0% 1.08x A fictional universe based on series of young adult fantasy novels written by Cassandra Clare and their film and television adaptations.

We found a total of 16 interests in this category with at least 1% of the users in this segment. Top non-profit organisations

Here are the top non-profit organisations among this audience.

Name Percent Baseline Ratio Normalised ratio

FIFA - http://www.fifa.com  The Fédération Internationale de Football Association, the governing 3.66% 1.67% 2.19x body of association football (soccer).

American Film Institute - http://www.afi.com  A nonprofit film organization that educates filmmakers and honors the 1.28% 0.6% 2.11x heritage of the moving picture arts in the United States.

Code.org - https://code.org  A nonprofit organization that encourages school students in the United 2.64% 1.33% 1.98x States to learn computer science.

Tribeca Film Institute - https://tribecafilminstitute.org  A nonprofit organization providing funding for filmmakers and promoting 1.02% 0.52% 1.95x film as a medium for self-expression and social action.

CERN - http://home.web.cern.ch  The European Organization for Nuclear Research. A European research 2.15% 1.15% 1.87x organisation that operates the largest particle physics laboratory in the world.

The SETI Institute - http://www.seti.org  A nonprofit organization that conducts scientific research on life in the 1.65% 0.92% 1.8x universe. SETI stands for "Search for Extraterrestrial Intelligence".

European Space Agency - http://www.esa.int  An intergovernmental European organization dedicated to the 1.86% 1.04% 1.79x exploration of space with 22 member states. Name Percent Baseline Ratio Normalised ratio

NASA - https://www.nasa.gov  The National Aeronautics and Space Administration, the United States government agency responsible for the civilian space program as well as 23.27% 13.75% 1.69x aeronautics and aerospace research.

Electronic Frontier Foundation - https://www.eff.org  1.71% 1.08% 1.59x A nonprofit digital rights group based in the US.

WikiLeaks - https://wikileaks.org  An international journalistic organisation that publishes classified 4.58% 3.12% 1.47x information from anonymous sources for the purpose of government and corporate accountability.

Creative Commons - https://creativecommons.org  An organization devoted to expanding copyright laws. Often associated 2.79% 2.01% 1.38x with the concept of digital rights.

Khan Academy - https://www.khanacademy.org  An educational organization created by educator Salman Khan that 2.64% 1.95% 1.35x produces micro lectures in the form of YouTube videos.

PETA - http://www.peta.org  People for the Ethical Treatment of Animals, an American animal rights 1.83% 1.35% 1.35x organization.

National Rifle Association - http://www.nra.org  1.91% 1.53% 1.25x A nonprofit organization which advocates for gun rights.

Make-A-Wish Foundation - http://worldwish.org  An American non-profit organisation that arranges "wish" experiences for 2.55% 2.06% 1.24x children with life-threatening medical conditions. We found a total of 25 interests in this category with at least 1% of the users in this segment. Top events

Here are some events that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

DreamHack - http://www.dreamhack.se  3.42% 0.7% 4.9x The largest LAN party in the world. Mostly features competitive gaming.

RTX - http://rtxevent.com  An annual gaming convention created by Rooster Teeth Productions and 2.23% 0.46% 4.9x held in Austin, Texas.

BlizzCon - http://www.blizzcon.com  4.99% 1.03% 4.87x A video game convention held by Blizzard Entertainment.

Electronic Entertainment Expo (E3) - https://www.e3expo.com  An annual trade fair for the video game industry, presented by the 19.73% 4.15% 4.76x Entertainment Software Association in Los Angeles, California.

Penny Arcade Expo - http://www.paxsite.com  A series of festivals focused on gaming culture. Created by the authors of 15.38% 3.23% 4.75x the Penny Arcade webcomic. Also known as PAX.

San Diego Comic-Con - http://www.comic-con.org  A multigenre entertainment and comic convention held annually in San 12.21% 4.35% 2.81x Diego, California.

VidCon - http://vidcon.com  4.0% 1.53% 2.61x An annual online video conference held in California.

Streamy Awards - http://www.streamys.org  An annual entertainment award event recognising achievement in online 1.89% 0.72% 2.61x videos. Name Percent Baseline Ratio Normalised ratio

Ultra Music Festival - http://ultramusicfestival.com  An annual outdoor electronic music festival that occurs in March in the city of Miami, Florida. 2.99% 1.15% 2.6x

CES - https://www.cesweb.org  International Consumer Electronics Show. An annual technology trade 1.48% 0.6% 2.45x show in Las Vegas, Nevada.

Tomorrowland - http://www.tomorrowland.com  2.44% 1.13% 2.16x An annual electronic music festival held in Belgium.

Vans Warped Tour - http://vanswarpedtour.com  3.1% 1.53% 2.02x A traveling music festival in the United States.

TomorrowWorld - http://www.tomorrowworld.com  An annual electronic music festival held in Chattahoochee Hills, Georgia. 1.31% 0.65% 2.02x Owned by ID&T Belgium, which also produces Tomorrowland.

Electric Daisy Carnival - http://www.electricdaisycarnival.com  An electronic dance music festival hosted by the company Insomniac 1.19% 0.6% 1.99x Events with events in multiple American cities, as well as Mexico and the UK.

Shorty Awards - http://shortyawards.com  5.13% 2.88% 1.78x Annual awards recognising content creators on social media platforms.

We found a total of 28 interests in this category with at least 1% of the users in this segment. Top sports teams

Here are some sports teams that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Toronto Raptors 1.07% 0.37% 2.92x An American basketball team in the NBA.

Utah Jazz 1.19% 0.41% 2.91x An American basketball team in the NBA.

FC Barcelona - http://www.fcbarcelona.com  2.47% 0.91% 2.7x A soccer team in the Spanish La Liga league.

Chelsea F.C. 1.28% 0.48% 2.66x A soccer team in the English Premier League.

Real Madrid C.F. - http://www.realmadrid.com  2.06% 0.79% 2.59x A soccer team in the Spanish La Liga league.

Portland Trail Blazers 1.97% 0.82% 2.41x An American basketball team in the NBA.

Sacramento Kings 1.28% 0.55% 2.34x An American basketball team in the NBA.

Minnesota Timberwolves 1.1% 0.48% 2.3x An American basketball team in the NBA.

New Orleans Pelicans 1.04% 0.46% 2.29x An American basketball team in the NBA.

Charlotte Hornets 1.65% 0.74% 2.23x An American basketball team in the NBA. Name Percent Baseline Ratio Normalised ratio

Orlando Magic An American basketball team in the NBA. 1.48% 0.67% 2.21x

Manchester United F.C. 1.62% 0.75% 2.16x A soccer team in the English Premier League.

Arsenal F.C. 1.31% 0.6% 2.16x A soccer team in the English Premier League.

San Jose Sharks 1.57% 0.74% 2.12x An American hockey team in the NHL.

Atlanta Hawks 1.65% 0.79% 2.08x An American basketball team in the NBA.

We found a total of 99 interests in this category with at least 1% of the users in this segment. Top general interests

Here are some other things this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Fighting games A video game genre in which the player controls an on-screen character 8.5% 1.75% 4.86x and engages in close combat with an opponent.

Real-time strategy games 6.41% 1.32% 4.85x

eSports A term for organized multiplayer video game competitions, usually 32.49% 6.75% 4.81x involving professional players.

MOBA games 16.25% 3.38% 4.8x Multiplayer online battle arena games.

MMORPGs 9.75% 2.03% 4.8x Massively multiplayer online role-playing games.

First-person shooters A video game genre centered on gun and projectile weapon-based 37.25% 7.89% 4.72x combat through a first-person perspective.

Gaming accessories 29.77% 6.34% 4.7x

Game development 8.91% 2.0% 4.45x

Technology expos 29.27% 6.7% 4.37x Also known as technology trade fairs or technology trade shows. Name Percent Baseline Ratio Normalised ratio

Console gaming A form of gaming using video games consoles such as the Playstation or the Xbox. 66.03% 15.22% 4.34x

Anime conventions and events 2.58% 0.61% 4.23x

Sports video games 24.72% 6.29% 3.93x

Anime and manga 11.84% 3.12% 3.8x

Board games 2.61% 0.71% 3.7x

Japanese culture 12.3% 3.33% 3.69x

We found a total of 408 interests in this category with at least 1% of the users in this segment. Raw text

Entities are displayed with a grey bar if they do not appear among the top 5000 entities in the baseline.

Top hashtags

Here are some of the top hashtags that have been recently used by this audience.

Value Percent Baseline Ratio Normalised ratio

#ps4share 1.02% -- --

#twitchcon 1.77% 0.36% 4.9x

#twitch 1.42% 0.3% 4.7x

#xboxone 1.48% 0.33% 4.54x

#destiny 1.57% 0.36% 4.41x

#gameinsight 1.04% 0.25% 4.2x

#android 1.19% 0.46% 2.57x

#starwars 1.19% 0.6% 1.99x

#giveaway 3.37% 2.66% 1.27x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top bio phrases

Here are some of the top keywords and phrases used by this audience in their bios.

Value Percent Baseline Ratio Normalised ratio

youtuber 1.04% -- --

gamer 4.24% 0.87% 4.9x

video games 1.25% 0.25% 4.9x

streamer 1.02% 0.21% 4.9x

sports 1.25% 0.85% 1.47x

music 2.12% 1.73% 1.22x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top mentions

Here are some of the top users mentioned and retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

@ProSyndicate 1.94% -- --

@Dansgaming 1.25% -- --

@OMGitsAliA 1.19% -- --

@Bungie 2.15% 0.44% 4.9x

@TheGiantWaffle 1.62% 0.33% 4.9x

@TwitchConSF 2.47% 0.51% 4.84x

@Twitch 5.72% 1.18% 4.82x

@LIRIK 1.57% 0.33% 4.81x

@IGN 2.47% 0.52% 4.78x

@GoldGloveTV 2.26% 0.47% 4.77x

@Xbox 2.7% 0.57% 4.74x

@PlayStation 1.8% 0.38% 4.74x

@markiplier 1.65% 0.38% 4.36x Value Percent Baseline Ratio Normalised ratio

@lootcrate 1.89% 0.47% 3.98x

@YouTube 17.06% 10.55% 1.62x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top retweets

Here are the some of the top posts retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

Follow + RT for a chance to win a custom #Fallout 4 #Pipbox. #XboxOneEleven Official Rules: http://t.co/JaePl9E95u pic.twitter.com/Y2C2DV1wuT 0.81% 0.17% 4.9x

— Fallout (@Fallout) August 28, 2015

Cool clock, Ahmed. Want to bring it to the White House? We should inspire more kids like you to like science. It's what makes America great. 0.84% 0.56% 1.49x

— President Obama (@POTUS) September 16, 2015

Only the top 15 entities used by at least 0.5% of the users in this segment were included. The "Country culture" segment Back to segments 

This segment includes 18.3% of the personal section of your audience and is defined by the following filters:

• One or more of the following interest criteria: • A strong interest in Country culture • A strong interest in Country music

Gender and account type breakdown 28.3% 70.2% 1.5% MALE FEMALE UNKNOWN GENDER

Top languages Breakdown by device

English 100.0% Android 29.8%

iPhone 26.0%

Unknown 23.1%

Computer 13.7%

Other 7.4% Breakdown by city Breakdown by country

Unknown 58.6% United States 100.0%

Other 36.8%

Boston, Massachusetts, United 2.1% States

Chicago, Illinois, United States 1.4%

Seattle, Washington, United 1.1% States Inferred psychographics

For each category of interests, we'll display the top 15 such interests.

Interests are displayed with a green bar if their ratio (compared to the baseline) is greater than 1; with a red bar if their ratio is between 0 and 1; and with a grey bar if they do not occur in the baseline at all.

Top high interests

Here's what this audience has an especially strong interest in.

Name Percent Baseline Ratio Normalised ratio

Country music 87.02% 15.97% 5.45x

Country culture 46.75% 8.58% 5.45x

Duck Dynasty (show) 34.94% 6.41% 5.45x A television show on A&E.

CMT (publisher) - http://www.cmt.com  8.4% 1.54% 5.45x Country Music Television. The television channel.

Dog and Beth: On the Hunt (show) 3.97% 0.73% 5.45x A television show on CMT.

A&E (publisher) - http://www.aetv.com  37.52% 7.33% 5.12x The television channel.

Nashville (show) 1.78% 0.43% 4.11x A television show on ABC.

Gold Rush (show) 1.07% 0.28% 3.83x A television show on the Discovery Channel. Name Percent Baseline Ratio Normalised ratio

Storage Wars (show) A television show on A&E. 1.39% 0.39% 3.61x

The History Channel (publisher) - http://www.history.com  1.68% 0.47% 3.59x The television channel. Now named History.

Manzo'd With Children (show) 2.78% 0.78% 3.55x A television show on Bravo Media.

Chicago Fire (show) 1.49% 0.42% 3.53x A television show on NBC.

Fast N' Loud (show) - http://www.discovery.com/tv-shows/fast-n-loud  1.52% 0.43% 3.51x A reality show on the Discovery Channel about restoring and reselling classic cars.

Deadliest Catch (show) 2.49% 0.72% 3.47x A television show on the Discovery Channel.

Chrisley Knows Best (show) 2.45% 0.71% 3.45x A television show on USA.

We found a total of 288 interests in this category with at least 1% of the users in this segment. Top publishers

Here are the publishers and television channels from which this audience gets their content.

Name Percent Baseline Ratio Normalised ratio

Nash Country Weekly - http://www.countryweekly.com  An American tabloid-style magazine focused on country music stars and 18.47% 3.48% 5.3x events.

Great American Country - http://www.greatamericancountry.com  An American television network featuring country music and country 19.31% 3.72% 5.19x lifestyle entertainment.

The Boot - http://theboot.com  8.69% 1.71% 5.07x A website featuring country music news.

CMT - http://www.cmt.com  45.88% 9.92% 4.63x Country Music Television. The television channel.

Garden & Gun Magazine - http://www.gardenandgun.com  An American magazine about the lifestyle and culture in the Southern 1.55% 0.41% 3.79x United States.

A&E - http://www.aetv.com  65.35% 17.36% 3.76x The television channel.

Southern Living Magazine​ - http://www.southernliving.com  An American magazine covering cooking, travel, and home and garden 4.0% 1.16% 3.47x geared towards readers in the Southern United States.

Guns & Ammo - http://www.gunsandammo.com  A magazine and website featuring reviews, news, and articles about 2.2% 0.72% 3.06x firearms. Name Percent Baseline Ratio Normalised ratio

American Rifleman - http://www.americanrifleman.org  An official journal of the National Rifle Association, providing the latest in shooting news and firearms reviews. 2.55% 0.84% 3.03x

Shooting Illustrated - http://www.shootingillustrated.com  1.29% 0.44% 2.91x A magazine featuring content about guns and shooting.

Country Living Magazine - http://www.countryliving.com  2.68% 0.94% 2.84x An American lifestyle and decorating magazine published by Hearst.

Guns.com - http://guns.com  A website featuring news, feature stories, and articles on all aspects of the 1.49% 0.55% 2.7x gun world.

RedState - http://www.redstate.com  1.91% 0.72% 2.66x A blog on U.S. politics with conservative views.

Homes & Gardens Magazine - http://www.housetohome.co.uk/homesandgardens  1.23% 0.48% 2.56x A British publication.

TLC - http://www.tlc.com  16.56% 6.59% 2.51x The television network.

We found a total of 262 interests in this category with at least 1% of the users in this segment. Top TV shows

Here are the TV shows this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Dog and Beth: On the Hunt 10.07% 2.14% 4.71x A television show on CMT.

Duck Dynasty 61.19% 14.36% 4.26x A television show on A&E.

Orange County Choppers 2.32% 0.55% 4.22x A television show on CMT.

Nashville 6.39% 1.66% 3.85x A television show on ABC.

Moonshiners 1.16% 0.31% 3.7x A television show on the Discovery Channel.

Storage Wars 1.84% 0.5% 3.65x A television show on A&E.

Sister Wives 2.07% 0.6% 3.42x A reality show on TLC.

Last Man Standing 1.36% 0.4% 3.37x A television show on ABC.

Gold Rush 1.65% 0.5% 3.31x A television show on the Discovery Channel.

Manzo'd With Children 3.62% 1.11% 3.26x A television show on Bravo Media. Name Percent Baseline Ratio Normalised ratio

Teen Mom Series A television show on MTV. 3.04% 0.93% 3.26x

Pawn Stars 3.58% 1.11% 3.23x A television show on The History Channel.

19 Kids and Counting 3.97% 1.23% 3.22x A television show on TLC.

Rookie Blue 1.16% 0.36% 3.22x A television show on ABC.

Melissa & Joey 1.42% 0.45% 3.16x A television show on ABC Family.

We found a total of 218 interests in this category with at least 1% of the users in this segment. Top brands

Here are the brands this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

Ram Trucks - http://www.ramtrucks.com  A United States-based brand of light to mid-weight commercial vehicles 2.91% 0.93% 3.12x owned by Fiat Chrysler.

KitchenAid - http://www.kitchenaid.com  2.62% 0.92% 2.83x A kitchen appliance manufacturer.

Jack Daniel's - http://www.jackdaniels.com  4.13% 1.48% 2.8x A brand of Tennessee whiskey.

Cracker Barrel - http://www.crackerbarrel.com  6.13% 2.23% 2.75x An American restaurant chain.

Paul Mitchell - https://www.paulmitchell.com  5.2% 1.93% 2.69x A line of hair products.

Babies"R"Us - http://www.babiesrus.com  2.26% 0.84% 2.69x An American retailer of baby products.

AXE - http://www.axe.us  A brand of male grooming products owned by Unilever. Also known as 1.58% 0.59% 2.67x Lynx in select international markets.

Sunglass Hut - http://www.sunglasshut.com  1.23% 0.46% 2.66x An American retailer of sunglasses and sunglass accessories.

Budweiser - http://www.budweiser.com  6.1% 2.32% 2.63x A large beer brewing company in the United States. Name Percent Baseline Ratio Normalised ratio

Gillette - http://gillette.com  A brand of men's safety razors and shaving accessories. 3.78% 1.45% 2.61x

Outback Steakhouse - http://www.outback.com  7.91% 3.09% 2.56x An American chain of Australian-themed casual dining restaurants.

Jägermeister - http://www.jager.com  1.29% 0.52% 2.51x A German liquor brand.

Harley-Davidson - http://www.harley-davidson.com  3.29% 1.32% 2.5x An American motorcycle manufacturer.

Huggies - http://www.huggies.com  A brand of disposable diapers marketed by the American corporation 1.26% 0.5% 2.5x Kimberly-Clark.

bebe - http://www.bebe.com  1.07% 0.43% 2.5x A mass-market women's fashion retailer.

We found a total of 309 interests in this category with at least 1% of the users in this segment. Top communities

Here are the communities this audience cares about.

Name Percent Baseline Ratio Normalised ratio

Allrecipes - http://allrecipes.com  1.13% 0.53% 2.12x A website for sharing recipes.

CafeMom - http://www.cafemom.com  A community where moms can ask questions, give advice, and share 2.26% 1.09% 2.07x personal experiences, covering issues from fashion to work.

Beautylish - http://www.beautylish.com  2.49% 1.46% 1.71x An online community of beauty enthusiasts.

TripAdvisor - http://www.tripadvisor.com  A travel website providing user-generated reviews of travel-related 4.81% 2.99% 1.61x content including hotels, restaurants, and attractions.

Slickdeals - http://slickdeals.net  A social commerce website featuring crowdsourced deals and coupons 1.87% 1.16% 1.61x from both online and brick-and-mortar retailers.

Polyvore - http://www.polyvore.com  A community-powered social commerce website, with large communities 2.16% 1.43% 1.51x in the areas of fashion, interior design, and artistic expression.

Pinterest - https://www.pinterest.com  25.51% 17.01% 1.5x A visual discovery tool for users to find project ideas and inspiration.

Etsy - https://www.etsy.com  A peer-to-peer e-commerce website focusing on handmade or vintage 11.88% 8.23% 1.44x items. Name Percent Baseline Ratio Normalised ratio

Yik Yak - http://www.yikyakapp.com  A social media mobile application for anonymous post sharing. Popular on university campuses. 1.03% 0.73% 1.41x

Goodreads - http://www.goodreads.com  A social cataloging website that lets users track and rate books and 5.49% 4.15% 1.32x network with other readers.

Snapchat - https://www.snapchat.com  5.33% 4.07% 1.31x A social media platform for sharing ephemeral photos and videos.

Causes.com - https://www.causes.com  An online campaigning platform for users to support a common cause and 2.39% 1.87% 1.28x start grassroots campaigns.

Epic Reads - http://www.epicreads.com  1.07% 0.89% 1.19x An online community for readers of young adult fiction.

Change.org - https://www.change.org  A petition website that provides a petition tool for its users and hosts 9.56% 8.08% 1.18x sponsored campaigns for organizations.

GoFundMe - http://www.gofundme.com  A crowdfunding platform that allows people to raise money for events 9.2% 8.02% 1.15x ranging from celebrations and graduations to challenging circumstances like accidents and illnesses.

We found a total of 36 interests in this category with at least 1% of the users in this segment. Top educational institutions

Here are the educational institutions this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

University of Arkansas - http://www.uark.edu  1.26% 0.43% 2.95x An American public research university in Fayetteville, Arkansas.

University of Tennessee - http://www.utk.edu  1.94% 0.69% 2.82x An American public university in Knoxville, Tennessee.

University of Georgia - http://www.uga.edu  2.39% 0.91% 2.62x An American public research university in Athens, Georgia.

Texas A&M University - http://www.tamu.edu  1.32% 0.52% 2.57x An American public research university in College Station, Texas.

University of Alabama - https://www.ua.edu  2.49% 1.01% 2.45x An American public research university in Tuscaloosa, Alabama.

University of Oklahoma - http://www.ou.edu  1.32% 0.57% 2.33x An American public research university in Norman, Oklahoma.

Ohio State University - https://www.osu.edu  1.36% 0.72% 1.89x An American public research university in Columbus, Ohio.

University of Nebraska-Lincoln - http://www.unl.edu  1.07% 0.6% 1.76x An American public research university in Lincoln, Nebraska.

University of Kansas - http://www.ku.edu  1.03% 0.6% 1.73x An American public research university in Lawrence, Kansas.

University of Michigan - https://www.umich.edu  2.1% 1.29% 1.62x An American public research university in Ann Arbor, Michigan. Name Percent Baseline Ratio Normalised ratio

University of Phoenix - http://www.phoenix.edu  An American for-profit institution of higher learning, headquartered in 1.13% 0.92% 1.22x Phoenix, Arizona.

Harvard University - http://www.harvard.edu  5.36% 6.22% 0.86x An American private research university in Cambridge, Massachusetts.

Massachusetts Institute of Technology - http://web.mit.edu  1.36% 2.58% 0.53x An American private research university in Cambridge, Massachusetts.

We found a total of 13 interests in this category with at least 1% of the users in this segment. Top musical artists

Here are the musical artists this audience is following.

Name Percent Baseline Ratio Normalised ratio

Rodney Atkins - https://www.rodneyatkins.com  17.27% 3.24% 5.33x An American country music artist.

Joe Nichols - http://joenichols.com  13.79% 2.61% 5.28x An American country music singer.

Justin Moore - https://www.justinmooremusic.com  25.57% 4.88% 5.24x An American country music singer.

Chris Young - http://www.chrisyoungcountry.com  21.21% 4.05% 5.24x An American country music singer and songwriter.

Eric Church - http://www.ericchurch.com  30.06% 5.84% 5.15x An American country music singer and songwriter.

Jason Aldean - http://jasonaldean.com  39.04% 7.77% 5.03x An American country music singer.

Gloriana - http://gloriana.com  6.07% 1.21% 5.02x An American country music group.

Tim McGraw - http://www.timmcgraw.com  33.19% 6.73% 4.93x An American country music singer and songwriter.

Toby Keith - http://www.tobykeith.com  29.67% 6.06% 4.9x An American country music singer and songwriter.

Florida Georgia Line - http://www.floridageorgialine.com  37.16% 7.72% 4.81x An American country music duo from Nashville, Tennessee. Name Percent Baseline Ratio Normalised ratio

Luke Bryan - http://www.lukebryan.com  An American country music singer and songwriter. 44.91% 9.78% 4.59x

Brad Paisley - http://www.bradpaisley.com  35.94% 8.18% 4.39x An American country music singer and songwriter.

Keith Urban 39.91% 9.22% 4.33x An Australian country music singer.

Carrie Underwood - http://carrieunderwoodofficial.com  41.36% 10.18% 4.06x An American singer, songwriter, and actress.

Aerosmith - http://www.aerosmith.com  7.17% 2.58% 2.78x An American rock band.

We found a total of 86 interests in this category with at least 1% of the users in this segment. Top celebrities

Here are the celebrities this audience is following.

Name Percent Baseline Ratio Normalised ratio

Rick Santorum - http://www.ricksantorum.com  An American attorney, Republican Party politician, and former U.S. 2.97% 1.1% 2.71x Senator for Pennsylvania.

JWOWW An American television personality who first came to prominence on 11.49% 4.31% 2.67x MTV's Jersey Shore.

Mike Huckabee - https://www.mikehuckabee.com  An American conservative politician, author, and former Governor of 5.46% 2.23% 2.44x Arkansas.

Brit Hume A senior political analyst for Fox News and a regular public-affairs 4.23% 1.74% 2.43x panelist for the television program Fox News Sunday.

Bill O'Reilly - http://www.billoreilly.com  An American political commentator who hosts the political commentary 5.13% 2.16% 2.38x program The O'Reilly Factor.

Snooki An American reality television personality and dancer, best known for her 14.69% 6.21% 2.37x appearance on MTV's Jersey Shore.

Dana Loesch - http://danaloeschradio.com  3.29% 1.4% 2.35x An American conservative talk radio host and author. Name Percent Baseline Ratio Normalised ratio

Herman Cain - http://www.hermancain.com  An American author, business executive, and Tea Party activist from 4.33% 1.9% 2.28x Georgia.

Behati Prinsloo A Namibian model and Victoria's Secret Angel. 1.16% 0.52% 2.26x

Mitt Romney - http://www.mittromney.com  An American businessman, politician, and former Governor of 8.33% 3.71% 2.25x Massachusetts .

Greta Van Susteren A political commentator and television news anchor on the Fox News 6.43% 2.85% 2.25x Channel, where she hosts On the Record.

Bret Baier Host of Special Report with Bret Baier on the Fox News Channel, and 4.94% 2.23% 2.22x serves as the chief political anchor for Fox.

Laura Ingraham - http://www.lauraingraham.com  An American radio talk show host, author, and conservative political 5.68% 2.57% 2.21x commentator.

Megyn Kelly A journalist, former attorney, and news pundit and political commentator 9.78% 4.45% 2.2x on the Fox News Channel.

Nina Dobrev 6.17% 2.8% 2.2x A Bulgarian-Canadian actress and model.

We found a total of 90 interests in this category with at least 1% of the users in this segment. Top traits and life stages

Here are the top traits and life stages that describe this audience.

Name Percent Baseline Ratio Normalised ratio

College student 10.17% 5.07% 2.01x

Student athlete A participant in an organized competitive sport sponsored by the 1.19% 0.6% 2.0x educational institution in which the student is enrolled.

High school student 17.34% 9.38% 1.85x

Student 30.48% 17.94% 1.7x

Athlete 7.78% 4.71% 1.65x

Dancer 1.16% 0.73% 1.58x

Parent 15.72% 10.23% 1.54x

Married 7.23% 4.91% 1.47x

Musician 6.55% 5.74% 1.14x

Teacher 1.58% 1.75% 0.91x

Foodie 1.71% 1.92% 0.89x

We found a total of 11 interests in this category with at least 1% of the users in this segment. Top places

Here are the top places this audience cares about, whether it's because they want to travel there or because they live there.

Name Percent Baseline Ratio Normalised ratio

South Carolina 3.75% 1.59% 2.35x

Texas 3.91% 2.45% 1.59x

Caribbean 2.39% 1.51% 1.58x

Florida 5.33% 3.48% 1.53x

Las Vegas 8.27% 5.88% 1.41x

Hawaii 1.55% 1.13% 1.38x

Nevada 8.46% 6.24% 1.35x

United Kingdom 1.74% 1.53% 1.14x

Colorado 1.45% 1.35% 1.08x

Arizona 1.03% 0.96% 1.08x

New York City 5.94% 6.38% 0.93x

Europe 2.49% 2.91% 0.85x

California 2.97% 5.02% 0.59x We found a total of 13 interests in this category with at least 1% of the users in this segment. Top games

Here are the games that are popular with this audience.

Name Percent Baseline Ratio Normalised ratio

FarmVille - http://farmville.com  3.36% 1.76% 1.91x A farming simulation social network game created by Zynga.

Madden NFL - https://www.easports.com/madden-nfl  An American football video game series developed by the Electronic Arts 1.55% 1.21% 1.28x brand EA Sports.

NBA 2K - https://www.2k.com/games/nba-2k16  A series of basketball video games published by 2K Sports. The most 1.1% 1.36% 0.81x recent title is NBA 2K16.

Call of Duty - https://www.callofduty.com  A first-person shooter video game series published by Activision and 3.42% 4.33% 0.79x developed by Infinity Ward.

Halo - https://www.halowaypoint.com/en-us/games  A military science-fiction first-person shooter video game franchise 1.52% 2.0% 0.76x created by Bungie.

Assassin's Creed - http://assassinscreed.ubi.com  A historical fiction action-adventure open world stealth video game series 1.23% 1.73% 0.71x developed by Ubisoft.

World of Warcraft - http://www.battle.net/wow  A massively multiplayer online role-playing game created by Blizzard 1.1% 1.62% 0.68x Entertainment. Also known as WoW.

Minecraft - https://www.minecraft.com  1.68% 2.91% 0.58x A sandbox independent video game. Currently owned by Microsoft. Name Percent Baseline Ratio Normalised ratio

Titanfall - http://www.titanfall.com  A multiplayer first-person shooter video game published by Electronic 1.0% 1.94% 0.52x Arts.

Destiny - https://www.destinythegame.com  A first-person shooter video game developed by Bungie and published by 2.32% 4.63% 0.5x Activision.

League of Legends - https://www.leagueoflegends.com  A multiplayer online battle arena, real-time strategy video game 1.07% 2.33% 0.46x developed and published by Riot Games.

We found a total of 11 interests in this category with at least 1% of the users in this segment. Top fictional universes

Here are the fictional universes that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Paper Towns A fictional universe based on a young adult romance novel by John Green 1.61% 0.63% 2.57x and its film adaptation.

Mean Girls 1.39% 0.55% 2.55x A fictional universe based on a 2004 American teen comedy film.

Twilight - http://stepheniemeyer.com/twilightseries.html  A fictional universe based on a series of vampire-themed fantasy romance 3.58% 1.41% 2.54x novels written by Stephenie Meyer and their film adaptations.

Fifty Shades - http://www.eljamesauthor.com/books/fifty-shades-of-grey  6.23% 2.46% 2.53x A fictional universe based on a series of erotic romance novels written by E. L. James and their film adaptations.

The Hunger Games - http://www.thehungergames.co.uk  A fictional universe based on a series of young adult adventure novels 4.17% 2.13% 1.95x written by Suzanne Collins and their film adaptations.

Divergent - http://divergentofficial.com  A fictional universe based on series of young adult science-fiction 2.36% 1.32% 1.78x adventure novels by Veronica Roth and their film adaptations.

The Fault In Our Stars A fictional universe based on a young adult romance novel by John Green 1.91% 1.09% 1.75x and its film adaptation. Name Percent Baseline Ratio Normalised ratio

Harry Potter - http://www.pottermore.com  A fictional universe based on a series of young adult fantasy novels written by J. K. Rowling and their film adapations. 6.13% 4.78% 1.28x

The Lord of the Rings - http://www.lordoftherings.net  A fictional universe based on the high-fantasy novels written by J. R. R. 1.55% 1.25% 1.24x Tolkien and their film adapations.

Marvel Comics - http://marvel.com  The fictional universe of Marvel Comics (the comics themselves, the film 11.85% 10.4% 1.14x and television adaptations, etc).

The Shadowhunter Chronicles - http://www.cassandraclare.com/my-writing/novels  1.13% 1.0% 1.14x A fictional universe based on series of young adult fantasy novels written by Cassandra Clare and their film and television adaptations.

DC Comics - http://www.dccomics.com  The fictional universe of DC Comics (the comics themselves, the film and 8.33% 8.1% 1.03x television adaptations, etc).

Star Wars 6.43% 7.71% 0.83x

Batman 1.16% 1.77% 0.66x

Pokemon 1.61% 3.07% 0.53x

We found a total of 15 interests in this category with at least 1% of the users in this segment. Top non-profit organisations

Here are the top non-profit organisations among this audience.

Name Percent Baseline Ratio Normalised ratio

National Wild Turkey Federation - http://www.nwtf.org  An international non-profit organization dedicated to the conservation of 1.03% 0.23% 4.59x the wild turkey and the preservation of our hunting heritage.

National Rifle Association - http://www.nra.org  4.39% 1.53% 2.87x A nonprofit organization which advocates for gun rights.

Make-A-Wish Foundation - http://worldwish.org  An American non-profit organisation that arranges "wish" experiences for 4.49% 2.06% 2.18x children with life-threatening medical conditions.

PETA - http://www.peta.org  People for the Ethical Treatment of Animals, an American animal rights 1.94% 1.35% 1.43x organization.

World Wildlife Fund - http://www.worldwildlife.org  An international non-governmental organization working on issues 6.59% 4.91% 1.34x regarding the conservation, research and restoration of the environment.

Human Rights Watch - https://www.hrw.org  An international non-governmental organization that conducts research 2.97% 2.46% 1.21x and advocacy on human rights.

World Food Programme - http://www.wfp.org  The food assistance branch of the United Nations and the world's largest 1.97% 1.64% 1.2x humanitarian organization addressing hunger and promoting food security. Name Percent Baseline Ratio Normalised ratio

United Nations - http://www.un.org  An intergovernmental organization to promote international cooperation. 6.78% 6.0% 1.13x

Greenpeace - http://www.greenpeace.org  2.84% 2.64% 1.08x A non-governmental environmental organization.

NASA - https://www.nasa.gov  The National Aeronautics and Space Administration, the United States 14.66% 13.75% 1.07x government agency responsible for the civilian space program as well as aeronautics and aerospace research. charity: water - http://www.charitywater.org  A non-profit organization that brings clean and safe drinking water to 2.55% 2.54% 1.0x people in developing countries.

FIFA - http://www.fifa.com  The Fédération Internationale de Football Association, the governing 1.68% 1.67% 1.0x body of association football (soccer).

Amnesty International - http://www.amnesty.org  2.62% 3.04% 0.86x A non-governmental organization focused on protecting human rights.

Bill & Melinda Gates Foundation - http://www.gatesfoundation.org  A nonprofit organization supporting initiatives in education, world health 4.46% 5.21% 0.85x and population, and community giving.

Creative Commons - https://creativecommons.org  An organization devoted to expanding copyright laws. Often associated 1.26% 2.01% 0.63x with the concept of digital rights. We found a total of 16 interests in this category with at least 1% of the users in this segment. Top events

Here are some events that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

CMA Music Festival - http://www.cmaworld.com/cma-music-festival/  An American country music festival hosted each June by the Country 4.97% 0.94% 5.31x Music Association in Nashville, Tennessee.

Academy of Country Music Awards - https://www.acmcountry.com  20.83% 4.08% 5.11x An annual country music awards program.

American Music Awards - http://www.theamas.com  3.78% 1.46% 2.59x An annual American awards ceremony for the music industry.

The Grammys - https://www.grammy.com  12.63% 5.48% 2.3x An annual American awards ceremony for the music industry.

Olympic Games - http://www.olympic.org  An international sporting event featuring summer and winter sports 12.14% 6.51% 1.86x competitions.

Tough Mudder - https://toughmudder.com  1.78% 1.04% 1.71x An endurance event consisting of a 10-12 mile obstacle race.

Super Bowl - http://www.superbowl.com  2.32% 1.38% 1.68x The annual championship game of the National Football League.

The Academy Awards - http://oscars.org  An annual American awards ceremony for the film industry. Also known as 6.13% 3.76% 1.63x The Oscars. Name Percent Baseline Ratio Normalised ratio

Teen Choice Awards - http://www.teenchoice.com  An annual American awards show on Fox that honors the year's biggest achievements in music, movies, sports, television, and fashion, as voted by teen viewers. 1.13% 0.7% 1.62x

New York Fashion Week - http://nyfw.com  A semi-annual fashion exhibition taking place each February and 1.32% 1.01% 1.31x September in New York City.

Vans Warped Tour - http://vanswarpedtour.com  1.91% 1.53% 1.24x A traveling music festival in the United States.

Sundance Film Festival - http://www.sundance.org/festivals/sundance-film-festival/  2.36% 2.04% 1.16x An American independent film festival that takes place annually in Utah. Organised by the Sundance Institute.

Coachella - https://www.coachella.com  1.84% 1.61% 1.15x An annual music festival held in California.

San Diego Comic-Con - http://www.comic-con.org  A multigenre entertainment and comic convention held annually in San 4.29% 4.35% 0.99x Diego, California.

Shorty Awards - http://shortyawards.com  2.74% 2.88% 0.95x Annual awards recognising content creators on social media platforms.

We found a total of 19 interests in this category with at least 1% of the users in this segment. Top sports teams

Here are some sports teams that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Nashville Predators 1.42% 0.48% 2.96x An American hockey team in the NHL.

Tennessee Titans 1.81% 0.64% 2.83x An American football team in the NFL.

Atlanta Braves 4.49% 1.66% 2.71x An American Major League Baseball team.

Texas Rangers 3.16% 1.3% 2.44x An American Major League Baseball team.

St. Louis Rams 1.68% 0.72% 2.32x An American football team in the NFL.

Cincinnati Reds 2.26% 0.99% 2.28x An American Major League Baseball team.

Milwaukee Brewers 1.42% 0.63% 2.24x An American Major League Baseball team.

Minnesota Twins 1.26% 0.56% 2.24x An American Major League Baseball team.

Arizona Diamondbacks 1.03% 0.46% 2.24x An American Major League Baseball team.

Cincinnati Bengals 1.94% 0.89% 2.17x An American football team in the NFL. Name Percent Baseline Ratio Normalised ratio

St. Louis Cardinals An American Major League Baseball team. 3.26% 1.51% 2.16x

Pittsburgh Pirates 1.55% 0.72% 2.14x An American Major League Baseball team.

Jacksonville Jaguars 1.13% 0.54% 2.1x An American football team in the NFL.

Detroit Tigers 2.84% 1.36% 2.09x An American Major League Baseball team.

Houston Texans 2.65% 1.27% 2.08x An American football team in the NFL.

We found a total of 83 interests in this category with at least 1% of the users in this segment. Top general interests

Here are some other things this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Archery 1.26% 0.28% 4.52x

Country culture 88.57% 22.19% 3.99x

Hunting and shooting 13.92% 4.25% 3.28x

Country music 100.0% 32.11% 3.11x

Trucks 7.85% 2.58% 3.04x

Fishing 4.46% 1.48% 3.02x

Guns 16.92% 5.82% 2.91x

Cosmetic surgery 3.42% 1.24% 2.75x

College baseball 1.91% 0.71% 2.7x

Cheerleading 1.32% 0.49% 2.69x

NASCAR 28.8% 10.77% 2.68x

Sporting goods 9.2% 3.44% 2.68x

Softball 2.91% 1.08% 2.68x Name Percent Baseline Ratio Normalised ratio

College softball 1.91% 0.73% 2.61x

Motorcycles 7.65% 2.97% 2.57x

We found a total of 389 interests in this category with at least 1% of the users in this segment. Raw text

Entities are displayed with a grey bar if they do not appear among the top 5000 entities in the baseline.

Top hashtags

Here are some of the top hashtags that have been recently used by this audience.

Value Percent Baseline Ratio Normalised ratio

#duckdynasty 1.16% 0.25% 4.67x

#thevoice 1.19% 0.44% 2.69x

#voicesave 1.23% 0.51% 2.41x

#mpoints 2.55% 1.25% 2.04x

#sweepstakes 1.74% 0.92% 1.89x

#neverforget 1.07% 0.6% 1.78x

#family 1.36% 0.92% 1.48x

#win 3.1% 2.21% 1.4x

#giveaway 3.2% 2.66% 1.2x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top bio phrases

Here are some of the top keywords and phrases used by this audience in their bios.

Value Percent Baseline Ratio Normalised ratio

friends 1.07% 0.45% 2.37x

god 1.16% 0.57% 2.04x

family 1.52% 0.76% 2.0x

wife 2.32% 1.42% 1.64x

mother 1.26% 0.82% 1.53x

sports 1.29% 0.85% 1.52x

mom 1.42% 1.07% 1.33x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top mentions

Here are some of the top users mentioned and retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

@DuckDynastyAE 1.45% 0.28% 5.11x

@CMT 1.71% 0.34% 5.07x

@Country_Words 1.74% 0.36% 4.9x

@LukeBryanOnline 2.16% 0.46% 4.68x

@KeithUrban 1.16% 0.25% 4.67x

@mirandalambert 1.74% 0.39% 4.53x

@TasteOfCountry 1.19% 0.27% 4.38x

@blakeshelton 3.97% 1.05% 3.79x

@AmericanIdol 1.36% 0.45% 3.01x

@DaleJr 1.58% 0.53% 2.97x

@NASCAR 1.61% 0.6% 2.7x

@NBCTheVoice 3.49% 1.33% 2.63x

@GMA 2.23% 1.08% 2.07x Value Percent Baseline Ratio Normalised ratio

@TheEllenShow 2.58% 1.76% 1.47x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top retweets

Here are the some of the top posts retweeted by this audience.

We couldn't find any entities that have been used by at least 0.5% of the users in this segment. The "Art and design" segment Back to segments 

This segment includes 23.2% of the personal section of your audience and is defined by the following filters:

• One or more of the following interest criteria: • A strong interest in Art • Arts and crafts

Gender and account type breakdown 33.8% 64.4% 1.8% MALE FEMALE UNKNOWN GENDER

Top languages Breakdown by device

English 100.0% Computer 31.0%

iPhone 24.8%

Android 18.9%

Unknown 15.8%

Other 9.5% Breakdown by city Breakdown by country

Other 45.0% United States 100.0%

Unknown 42.2%

New York, New York, United 4.8% States

San Francisco, California, United 4.7% States

Los Angeles, California, United 3.3% States Inferred psychographics

For each category of interests, we'll display the top 15 such interests.

Interests are displayed with a green bar if their ratio (compared to the baseline) is greater than 1; with a red bar if their ratio is between 0 and 1; and with a grey bar if they do not occur in the baseline at all.

Top high interests

Here's what this audience has an especially strong interest in.

Name Percent Baseline Ratio Normalised ratio

Art 49.69% 11.54% 4.31x

Design 25.15% 5.84% 4.31x

Arts and crafts 9.26% 2.15% 4.31x

Dance Implies a passive interest in dance. The user is interested in dance, but 8.29% 1.93% 4.31x may not be an active dancer.

Visual arts 8.01% 1.86% 4.31x

Dance reality shows Reality television shows featuring dance as a central activity. Examples 6.2% 1.44% 4.31x include Dancing with the Stars and So You Think You Can Dance.

Web design 4.49% 1.04% 4.31x Name Percent Baseline Ratio Normalised ratio

Etsy (community) - https://www.etsy.com  A peer-to-peer e-commerce website focusing on handmade or vintage items. 3.9% 0.91% 4.31x

Art museums 3.42% 0.79% 4.31x

Dance Moms (show) 3.34% 0.78% 4.31x A television show on Lifetime.

Needlework 2.91% 0.68% 4.31x

So You Think You Can Dance (show) 2.5% 0.58% 4.31x The reality TV show.

Theater 2.35% 0.55% 4.31x

UI/UX design User interface and user experience design, usually used in the context of 1.91% 0.44% 4.31x software development.

Acting 1.91% 0.44% 4.31x

We found a total of 343 interests in this category with at least 1% of the users in this segment. Top publishers

Here are the publishers and television channels from which this audience gets their content.

Name Percent Baseline Ratio Normalised ratio

A List Apart - http://alistapart.com  2.7% 0.63% 4.27x A web design resource.

UX Magazine - http://uxmag.com  An online magazine publishing articles on user experience design. A 2.6% 0.61% 4.26x Mashable publishing partner.

SitePoint - http://www.sitepoint.com  A website for and publisher of books, courses, and articles for web 1.43% 0.34% 4.23x developers.

Creative Bloq - http://www.creativebloq.com  A website featuring design tips and inspiration. Also publishes an 5.26% 1.26% 4.18x associated print magazine called "net magazine".

Wallpaper Magazine - http://www.wallpaper.com  A British magazine focusing on design, travel, entertainment, fashion, and 5.69% 1.36% 4.17x media. Owned by IPC Media.

Dezeen - http://www.dezeen.com  2.04% 0.49% 4.15x An architecture and design magazine.

Smashing Magazine - http://www.smashingmagazine.com  8.16% 1.98% 4.13x An online magazine on web design and development.

Designrfix - http://designrfix.com  A website featuring inspiration and resources for web and graphic 1.68% 0.41% 4.12x designers. Name Percent Baseline Ratio Normalised ratio

CSS-Tricks - http://css-tricks.com  2.68% 0.65% 4.11x A website with web design content.

Webdesigner Depot - http://www.webdesignerdepot.com  A blog on web design. 3.42% 0.84% 4.06x

Designmodo - http://designmodo.com  4.26% 1.05% 4.04x A blog featuring articles and tutorials on web design and development.

Web Design Ledger - http://webdesignledger.com  2.35% 0.58% 4.04x A publication written for web designers.

Vandelay Design - http://www.vandelaydesign.com  1.1% 0.27% 4.02x A web design blog.

BroadwayWorld - http://www.broadwayworld.com  2.04% 0.51% 4.01x A website covering theatre news.

Tuts+ - http://tutsplus.com  5.56% 1.42% 3.93x A popular tutorial website.

We found a total of 343 interests in this category with at least 1% of the users in this segment. Top TV shows

Here are the TV shows this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Abby's Ultimate Dance Competition 4.41% 1.04% 4.26x A television show on Lifetime.

Dance Moms 6.3% 1.61% 3.92x A television show on Lifetime.

So You Think You Can Dance 4.29% 1.15% 3.73x The reality TV show.

Masterpiece 1.91% 0.62% 3.11x A television show on PBS.

Project Runway 3.42% 1.15% 2.97x A television show on Lifetime.

Charlie Rose 1.17% 0.42% 2.79x A television show on PBS.

This Old House 1.68% 0.61% 2.76x A television show on PBS.

Elementary 1.45% 0.53% 2.76x A television show on CBS.

PBS NewsHour 4.29% 1.69% 2.53x A television show on PBS.

Mad Men 2.53% 1.04% 2.44x A television show on AMC. Name Percent Baseline Ratio Normalised ratio

Girls A television show on HBO. 2.35% 0.97% 2.43x

Portlandia 1.38% 0.58% 2.37x A television show on IFC.

Downton Abbey 2.68% 1.14% 2.34x A British television show.

Top Chef 2.09% 0.9% 2.32x A television show on Bravo Media.

Fashion Police 3.85% 1.69% 2.28x A television show on E! Entertainment Television.

We found a total of 209 interests in this category with at least 1% of the users in this segment. Top brands

Here are the brands this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

99designs - http://99designs.com  2.65% 0.67% 3.96x An online marketplace for design.

Elizabeth and James - http://www.elizabethandjames.us  An American women's upmarket fashion brand. Created by Mary-Kate 1.35% 0.36% 3.8x and Ashley Olsen.

Basecamp - https://basecamp.com  A technology company producing project management software. Best 3.34% 0.91% 3.69x known as the creator of the Ruby on Rails framework.

Proenza Schouler - https://www.proenzaschouler.com  2.27% 0.62% 3.68x An American women's luxury fashion brand.

Jason Wu - https://www.jasonwustudio.com  1.76% 0.49% 3.62x A luxury womenswear fashion designer.

Madewell - http://www.madewell.com  1.3% 0.36% 3.6x A retailer of women's upmarket fashion.

Harrods - http://www.harrods.com  1.38% 0.39% 3.58x A British upmarket department store.

Rebecca Minkoff - https://www.rebeccaminkoff.com  2.47% 0.7% 3.54x An American retailer of upmarket women's fashion.

Oscar de la Renta - https://www.oscardelarenta.com  2.58% 0.73% 3.51x A luxury fashion brand. Name Percent Baseline Ratio Normalised ratio

Leica - http://www.leica.com  A German optics company, most widely known for manufacturing cameras. 1.56% 0.44% 3.5x

Alice + Olivia - https://www.aliceandolivia.com  1.56% 0.44% 3.5x A retailer of women's upmarket fashion.

Blue Bottle Coffee - https://bluebottlecoffee.com  A specialty coffee roaster and retailer headquartered in Oakland, 1.35% 0.39% 3.46x California.

rag & bone - http://www.rag-bone.com  2.17% 0.63% 3.45x An upmarket fashion brand.

Anthropologie - http://anthropologie.com  5.87% 1.71% 3.44x An upmarket fashion retailer.

ModCloth - http://www.modcloth.com  An American online retailer specialising in vintage and indie clothing, 3.72% 1.1% 3.4x accessories, and decor, targeted towards women.

We found a total of 380 interests in this category with at least 1% of the users in this segment. Top communities

Here are the communities this audience cares about.

Name Percent Baseline Ratio Normalised ratio

Etsy - https://www.etsy.com  A peer-to-peer e-commerce website focusing on handmade or vintage 35.43% 8.23% 4.31x items.

Ravelry - https://www.ravelry.com  A knit and crochet community where members can share their fiber art 1.66% 0.39% 4.31x projects and ideas

Behance - https://www.behance.net  8.14% 1.94% 4.19x An online platform for hosting portfolios containing creative work.

Dribbble - https://dribbble.com  4.9% 1.18% 4.15x An online community for sharing design work.

Chictopia - http://www.chictopia.com  An online fashion social commerce site. Designed for fashion enthusiasts 1.61% 0.42% 3.82x to set up online shops and socialise.

DeviantArt - http://www.deviantart.com  An online social community for artists and art enthusiasts to share their 6.76% 2.03% 3.34x original works.

Polyvore - http://www.polyvore.com  A community-powered social commerce website, with large communities 4.72% 1.43% 3.29x in the areas of fashion, interior design, and artistic expression.

Beautylish - http://www.beautylish.com  4.44% 1.46% 3.05x An online community of beauty enthusiasts. Name Percent Baseline Ratio Normalised ratio

Slashdot - http://slashdot.org  An aggregator for technology related news, primarily focused on open- source software. 1.51% 0.5% 3.02x

500px - https://500px.com  An online community for aspiring and professional photographers to 3.6% 1.21% 2.96x share photos.

Bloglovin' - https://www.bloglovin.com  An online platform that allows users to read, organize, and discover their 2.17% 0.78% 2.79x favourite blogs, most of which are fashion- or lifestyle-oriented. 90% of its users are female.

Fstoppers - http://fstoppers.com  2.04% 0.73% 2.78x An online community for photographers and videographers.q

GitHub - https://github.com  A web-based hosting service for software projects, especially open source 6.96% 2.55% 2.73x software.

Poshmark - https://poshmark.com  An online peer-to-peer marketplace for women's fashion where users can 1.91% 0.72% 2.67x buy and sell branded clothing and accessories.

AngelList - http://angellist.co  An online platform for matchmaking startups and angel investors. Also 5.66% 2.14% 2.65x used by startups to post job openings.

We found a total of 60 interests in this category with at least 1% of the users in this segment. Top educational institutions

Here are the educational institutions this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

University of Pennsylvania - http://www.upenn.edu  2.24% 0.81% 2.79x An American private research university in Philadelphia, Pennsylvania.

Massachusetts Institute of Technology - http://web.mit.edu  6.53% 2.58% 2.53x An American private research university in Cambridge, Massachusetts.

Columbia University - http://www.columbia.edu  1.33% 0.53% 2.52x An American private research university in New York, New York.

Princeton University - http://www.princeton.edu  1.12% 0.48% 2.34x An American private research university in Princeton, New Jersey.

Stanford University - https://www.stanford.edu  4.52% 2.0% 2.26x An American private research university in Stanford, California.

Harvard University - http://www.harvard.edu  13.9% 6.22% 2.23x An American private research university in Cambridge, Massachusetts.

University of Phoenix - http://www.phoenix.edu  An American for-profit institution of higher learning, headquartered in 1.4% 0.92% 1.52x Phoenix, Arizona.

University of Georgia - http://www.uga.edu  1.1% 0.91% 1.2x An American public research university in Athens, Georgia.

University of Alabama - https://www.ua.edu  1.12% 1.01% 1.11x An American public research university in Tuscaloosa, Alabama. Name Percent Baseline Ratio Normalised ratio

University of Michigan - https://www.umich.edu  An American public research university in Ann Arbor, Michigan. 1.28% 1.29% 0.99x

We found a total of 10 interests in this category with at least 1% of the users in this segment. Top musical artists

Here are the musical artists this audience is following.

Name Percent Baseline Ratio Normalised ratio

The Black Keys - http://www.theblackkeys.com  2.58% 1.3% 1.99x An American rock duo from Akron, Ohio.

Nine Inch Nails - http://nin.com  1.68% 0.87% 1.95x An American industrial rock band from Cleveland, Ohio.

Kings of Leon - http://kingsofleon.com  1.28% 0.67% 1.91x An American rock band.

Steve Angello - http://www.steveangello.com/  1.12% 0.59% 1.89x A Greek-Swedish DJ, record producer and record label owner.

Jimmy Eat World - http://www.jimmyeatworld.com  2.58% 1.39% 1.86x An American rock band from Mesa, Arizona.

Red Hot Chili Peppers - http://redhotchilipeppers.com  4.31% 2.34% 1.84x An American rock band from Los Angeles, California.

Kaskade - http://www.kaskademusic.com  1.81% 0.98% 1.84x An American house music producer.

Wyclef Jean - http://wyclef.com  4.54% 2.55% 1.78x A Haitian rapper and hip hop artist.

Swedish House Mafia - http://leavetheworldbehind.com  A former Swedish electronic music supergroup consisting of DJs and 1.79% 1.01% 1.76x producers Axwell, Steve Angello and Sebastian Ingrosso. Name Percent Baseline Ratio Normalised ratio

Arctic Monkeys - http://www.arcticmonkeys.com  An English rock band. 1.22% 0.71% 1.74x

Foster The People - http://www.fosterthepeople.com  1.53% 0.89% 1.72x An American indie rock band from Los Angeles, California.

Calvin Harris - https://www.calvinharris.co.uk  5.0% 2.92% 1.71x A Scottish electronic dance music producer.

Sebastian Ingrosso 1.05% 0.61% 1.71x A Swedish DJ and electronic dance music producer.

Aerosmith - http://www.aerosmith.com  4.36% 2.58% 1.69x An American rock band.

Tiësto - http://tiesto.com  2.86% 1.72% 1.66x A Dutch electronic dance music DJ.

We found a total of 99 interests in this category with at least 1% of the users in this segment. Top celebrities

Here are the celebrities this audience is following.

Name Percent Baseline Ratio Normalised ratio

Jean Paul Gaultier - http://www.jeanpaulgaultier.com  1.33% 0.42% 3.15x A French haute couture and prêt-à-porter fashion designer.

Elle Fowler - https://www.youtube.com/user/AllThatGlitters21  An American YouTube celebrity best known for her beauty and style 1.07% 0.35% 3.07x videos on the YouTube channel "AllThatGlitters21".

Blair Fowler - https://www.youtube.com/user/juicystar07  An American YouTube celebrity best known for her beauty and style 1.48% 0.49% 3.01x videos on the YouTube channel "juicystar07".

Marc Jacobs - http://www.marcjacobs.com  An American fashion designer, and head designer for his eponymous 3.62% 1.34% 2.71x brand.

Nigella Lawson - http://www.nigella.com  An English food writer and television personality. Starred alongside 1.33% 0.5% 2.63x Anthony Bourdain on the reality cooking show The Taste.

Jamie Oliver - http://www.jamieoliver.com  9.08% 3.51% 2.58x An English celebrity chef, restaurateur, and media personality.

Eric Schmidt The executive chairman and former CEO of Alphabet Inc, formerly known 6.33% 2.49% 2.54x as Google.

Chris Dixon - http://cdixon.org  An American venture capitalist who is currently a general partner at 5.41% 2.13% 2.54x Andreessen Horowitz. Name Percent Baseline Ratio Normalised ratio

Cory Doctorow - http://craphound.com  A Canadian-British blogger, journalist, and science-fiction author. He serves as co-editor of Boing Boing and is a digital rights activist and 2.42% 0.97% 2.51x Creative Commons proponent.

Paul Graham - http://www.paulgraham.com  An English venture capitalist best known for co-founding the Y 5.33% 2.23% 2.39x Combinator seed capital firm and accelerator.

Rachel Zoe 7.76% 3.35% 2.32x A renowned American fashion stylist with an eponymous fashion line.

Karlie Kloss 2.6% 1.13% 2.3x An American fashion model and former Victoria's Secret Angel.

Martha Stewart - http://www.marthastewart.com  An American entrepreneur and television personality known for 16.38% 7.18% 2.28x producing content related to home and garden.

Deepak Chopra - https://www.deepakchopra.com  An Indian American author and public speaker who promotes alternative 10.28% 4.54% 2.27x and spiritual medicine.

Neil Gaiman An English author. Famous works include American Gods, Sandman, and 8.06% 3.58% 2.25x Good Omens.

We found a total of 102 interests in this category with at least 1% of the users in this segment. Top traits and life stages

Here are the top traits and life stages that describe this audience.

Name Percent Baseline Ratio Normalised ratio

Dancer 3.04% 0.73% 4.13x

Foodie 4.36% 1.92% 2.27x

Academic A professor, graduate student, or postdoctoral researcher at a college or 1.56% 0.75% 2.08x university.

Parent 17.04% 10.23% 1.67x

Musician 9.03% 5.74% 1.57x

Author 1.66% 1.06% 1.56x

Teacher 2.65% 1.75% 1.52x

DJ 1.4% 0.93% 1.51x Someone who identifies as a disc jockey.

Married 6.07% 4.91% 1.24x

High school student 10.92% 9.38% 1.16x

Student 20.31% 17.94% 1.13x

College student 5.36% 5.07% 1.06x Name Percent Baseline Ratio Normalised ratio

Athlete 4.06% 4.71% 0.86x

We found a total of 13 interests in this category with at least 1% of the users in this segment. Top places

Here are the top places this audience cares about, whether it's because they want to travel there or because they live there.

Name Percent Baseline Ratio Normalised ratio

Scotland 1.35% 0.46% 2.93x

London 1.28% 0.47% 2.73x

Los Angeles 1.63% 0.63% 2.6x A city in California, United States.

Italy 1.1% 0.44% 2.47x

United Kingdom 3.75% 1.53% 2.45x

Canada 1.43% 0.59% 2.41x

Europe 6.79% 2.91% 2.33x

Australia 1.1% 0.48% 2.29x

San Francisco 4.16% 1.84% 2.26x

Arizona 1.94% 0.96% 2.02x

New York City 12.73% 6.38% 1.99x

Caribbean 3.01% 1.51% 1.99x

Hawaii 2.19% 1.13% 1.95x Name Percent Baseline Ratio Normalised ratio

Portland 1.05% 0.55% 1.92x

California 9.39% 5.02% 1.87x

We found a total of 22 interests in this category with at least 1% of the users in this segment. Top games

Here are the games that are popular with this audience.

Name Percent Baseline Ratio Normalised ratio

FarmVille - http://farmville.com  2.42% 1.76% 1.38x A farming simulation social network game created by Zynga.

Heroes of the Storm - http://us.battle.net/heroes  A multiplayer online battle arena video game developed by Blizzard 1.15% 0.94% 1.23x Entertainment.

Diablo - http://us.battle.net/d3  An action role-playing video game series developed by Blizzard 1.66% 1.41% 1.18x Entertainment.

World of Warcraft - http://www.battle.net/wow  A massively multiplayer online role-playing game created by Blizzard 1.86% 1.62% 1.15x Entertainment. Also known as WoW.

Hearthstone - http://us.battle.net/hearthstone  1.33% 1.26% 1.06x An online collectible card game developed by Blizzard Entertainment.

Assassin's Creed - http://assassinscreed.ubi.com  A historical fiction action-adventure open world stealth video game series 1.73% 1.73% 1.0x developed by Ubisoft.

Starcraft 2 - http://us.battle.net/sc2  A military science-fiction real-time strategy video game developed by 1.3% 1.32% 0.98x Blizzard Entertainment.

Sonic the Hedgehog - http://www.sonicthehedgehog.com/en/  1.17% 1.3% 0.9x A video game franchise created and owned by Sega. Name Percent Baseline Ratio Normalised ratio

Mass Effect - http://masseffect.bioware.com  A science-fiction action role-playing third person shooter video game series developed by BioWare. 1.25% 1.39% 0.9x

Halo - https://www.halowaypoint.com/en-us/games  A military science-fiction first-person shooter video game franchise 1.73% 2.0% 0.87x created by Bungie.

The Elder Scrolls - http://www.elderscrolls.com  A series of action role-playing open world fantasy video games published 1.58% 1.96% 0.81x by Bethesda Softworks.

League of Legends - https://www.leagueoflegends.com  A multiplayer online battle arena, real-time strategy video game 1.86% 2.33% 0.8x developed and published by Riot Games.

Destiny - https://www.destinythegame.com  A first-person shooter video game developed by Bungie and published by 3.52% 4.63% 0.76x Activision.

Titanfall - http://www.titanfall.com  A multiplayer first-person shooter video game published by Electronic 1.33% 1.94% 0.68x Arts.

Call of Duty - https://www.callofduty.com  A first-person shooter video game series published by Activision and 2.91% 4.33% 0.67x developed by Infinity Ward.

We found a total of 17 interests in this category with at least 1% of the users in this segment. Top fictional universes

Here are the fictional universes that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

My Little Pony - http://mylittlepony.hasbro.com  A fictional universe based on a line of plastic pony toys and a subsequent animated television series. Mostly popular among young girls, with an 1.1% 0.49% 2.23x unexpected cult following among some adult men as well. Developed by Hasbro.

Sherlock Holmes 1.73% 0.88% 1.98x

The Hunger Games - http://www.thehungergames.co.uk  A fictional universe based on a series of young adult adventure novels 4.06% 2.13% 1.9x written by Suzanne Collins and their film adaptations.

The Lord of the Rings - http://www.lordoftherings.net  A fictional universe based on the high-fantasy novels written by J. R. R. 2.32% 1.25% 1.86x Tolkien and their film adapations.

Twilight - http://stepheniemeyer.com/twilightseries.html  A fictional universe based on a series of vampire-themed fantasy romance 2.55% 1.41% 1.81x novels written by Stephenie Meyer and their film adaptations.

The Shadowhunter Chronicles - http://www.cassandraclare.com/my-writing/novels  1.68% 1.0% 1.69x A fictional universe based on series of young adult fantasy novels written by Cassandra Clare and their film and television adaptations.

Divergent - http://divergentofficial.com  A fictional universe based on series of young adult science-fiction 2.17% 1.32% 1.64x adventure novels by Veronica Roth and their film adaptations. Name Percent Baseline Ratio Normalised ratio

Harry Potter - http://www.pottermore.com  A fictional universe based on a series of young adult fantasy novels written by J. K. Rowling and their film adapations. 7.58% 4.78% 1.59x

Marvel Comics - http://marvel.com  The fictional universe of Marvel Comics (the comics themselves, the film 16.48% 10.4% 1.58x and television adaptations, etc).

Fifty Shades - http://www.eljamesauthor.com/books/fifty-shades-of-grey  3.78% 2.46% 1.54x A fictional universe based on a series of erotic romance novels written by E. L. James and their film adaptations.

The Fault In Our Stars A fictional universe based on a young adult romance novel by John Green 1.68% 1.09% 1.54x and its film adaptation.

DC Comics - http://www.dccomics.com  The fictional universe of DC Comics (the comics themselves, the film and 12.19% 8.1% 1.51x television adaptations, etc).

Star Wars 11.15% 7.71% 1.45x

Batman 2.22% 1.77% 1.25x

Pokemon 2.45% 3.07% 0.8x

We found a total of 15 interests in this category with at least 1% of the users in this segment. Top non-profit organisations

Here are the top non-profit organisations among this audience.

Name Percent Baseline Ratio Normalised ratio

AIGA - http://www.aiga.org  American Institute of Graphic Arts. A nonprofit professional organization 6.53% 1.56% 4.18x for design.

Poynter Institute for Media Studies - http://www.poynter.org  An American non-profit journalism school located in St. Petersburg, 1.35% 0.43% 3.13x Florida.

Tribeca Film Institute - https://tribecafilminstitute.org  A nonprofit organization providing funding for filmmakers and promoting 1.56% 0.52% 2.98x film as a medium for self-expression and social action.

American Film Institute - http://www.afi.com  A nonprofit film organization that educates filmmakers and honors the 1.73% 0.6% 2.87x heritage of the moving picture arts in the United States.

Code.org - https://code.org  A nonprofit organization that encourages school students in the United 3.67% 1.33% 2.76x States to learn computer science.

Creative Commons - https://creativecommons.org  An organization devoted to expanding copyright laws. Often associated 5.36% 2.01% 2.66x with the concept of digital rights.

Khan Academy - https://www.khanacademy.org  An educational organization created by educator Salman Khan that 5.1% 1.95% 2.62x produces micro lectures in the form of YouTube videos. Name Percent Baseline Ratio Normalised ratio

World Bank - http://www.worldbank.org  An international financial institution that provides loans to developing countries for capital programs. 2.32% 0.89% 2.61x

USAID - https://www.usaid.gov  A U.S. government agency that provides economic, development and 1.66% 0.66% 2.5x humanitarian assistance around the world.

CERN - http://home.web.cern.ch  The European Organization for Nuclear Research. A European research 2.78% 1.15% 2.42x organisation that operates the largest particle physics laboratory in the world.

Knight Foundation - http://www.knightfoundation.org  An American nonprofit foundation dedicated to promoting quality 1.56% 0.66% 2.37x journalism and advancing media innovation.

Teach For America - https://www.teachforamerica.org  A nonprofit organization that promotes education equity within the 1.1% 0.46% 2.37x United States. charity: water - http://www.charitywater.org  A non-profit organization that brings clean and safe drinking water to 5.97% 2.54% 2.35x people in developing countries.

Human Rights Watch - https://www.hrw.org  An international non-governmental organization that conducts research 5.74% 2.46% 2.33x and advocacy on human rights. Name Percent Baseline Ratio Normalised ratio

Electronic Frontier Foundation - https://www.eff.org  2.47% 1.08% 2.29x A nonprofit digital rights group based in the US.

We found a total of 33 interests in this category with at least 1% of the users in this segment. Top events

Here are some events that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

The Tony Awards - http://www.tonyawards.com  2.81% 0.73% 3.85x An annual American awards ceremony for the stage theatre industry.

New York Fashion Week - http://nyfw.com  A semi-annual fashion exhibition taking place each February and 3.11% 1.01% 3.09x September in New York City.

Startup Weekend - http://startupweekend.org  A weekend event during which participants are meant to work on a startup 3.83% 1.26% 3.03x idea.

Cannes Film Festival - http://www.festival-cannes.com  1.17% 0.41% 2.83x An annual film festival held in Cannes, France.

CES - https://www.cesweb.org  International Consumer Electronics Show. An annual technology trade 1.68% 0.6% 2.79x show in Las Vegas, Nevada.

Sundance Film Festival - http://www.sundance.org/festivals/sundance-film-festival/  5.61% 2.04% 2.75x An American independent film festival that takes place annually in Utah. Organised by the Sundance Institute.

Bonnaroo - http://www.bonnaroo.com  1.71% 0.69% 2.47x An annual music festival held in Tennessee.

South by Southwest (SXSW) - http://www.sxsw.com  A series of annual festivals and conferences focused on music, film and 7.55% 3.21% 2.35x innovation. Based in Austin. Name Percent Baseline Ratio Normalised ratio

Lollapalooza - http://www.lollapalooza.com  An annual music festival held primarily in Chicago, with offshoots in 1.81% 0.79% 2.28x Germany and some South American countries.

The Emmys - http://www.emmys.com  1.12% 0.5% 2.26x An annual American awards ceremony for the television industry.

The Academy Awards - http://oscars.org  An annual American awards ceremony for the film industry. Also known as 8.47% 3.76% 2.25x The Oscars.

Coachella - https://www.coachella.com  3.57% 1.61% 2.22x An annual music festival held in California.

Shorty Awards - http://shortyawards.com  5.59% 2.88% 1.94x Annual awards recognising content creators on social media platforms.

The Grammys - https://www.grammy.com  10.41% 5.48% 1.9x An annual American awards ceremony for the music industry.

San Diego Comic-Con - http://www.comic-con.org  A multigenre entertainment and comic convention held annually in San 8.16% 4.35% 1.88x Diego, California.

We found a total of 33 interests in this category with at least 1% of the users in this segment. Top sports teams

Here are some sports teams that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Brooklyn Nets 1.4% 0.91% 1.54x An American basketball team in the NBA.

New York Rangers 1.63% 1.08% 1.51x An American hockey team in the NHL.

Golden State Warriors 2.65% 1.88% 1.41x An American basketball team in the NBA.

San Francisco Giants 2.96% 2.16% 1.37x An American Major League Baseball team.

New York Knicks 2.07% 1.53% 1.35x An American basketball team in the NBA.

Cleveland Cavaliers 1.68% 1.31% 1.29x An American basketball team in the NBA.

Los Angeles Kings 1.48% 1.15% 1.29x An American hockey team in the NHL.

Los Angeles Lakers 3.57% 2.81% 1.27x An American basketball team in the NBA.

Dallas Mavericks 1.48% 1.17% 1.27x An American basketball team in the NBA.

Chicago Blackhawks 2.65% 2.13% 1.25x An American hockey team in the NHL. Name Percent Baseline Ratio Normalised ratio

Philadelphia Phillies An American Major League Baseball team. 1.38% 1.1% 1.25x

New York Yankees 3.49% 2.87% 1.22x An American Major League Baseball team.

Philadelphia Flyers 1.07% 0.88% 1.21x An American hockey team in the NHL.

FC Barcelona - http://www.fcbarcelona.com  1.1% 0.91% 1.2x A soccer team in the Spanish La Liga league.

New York Giants 1.94% 1.62% 1.19x An American football team in the NFL.

We found a total of 55 interests in this category with at least 1% of the users in this segment. Top general interests

Here are some other things this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Arts and crafts 45.99% 10.68% 4.31x

Needlework 9.95% 2.31% 4.31x

Making jewelry 2.12% 0.49% 4.31x

Scrapbooking 1.1% 0.25% 4.31x

Typography 10.15% 2.48% 4.1x

UI/UX design User interface and user experience design, usually used in the context of 6.89% 1.73% 3.98x software development.

Acting 4.49% 1.16% 3.87x

Web design 17.68% 4.6% 3.85x

Dance reality shows Reality television shows featuring dance as a central activity. Examples 10.13% 2.68% 3.78x include Dancing with the Stars and So You Think You Can Dance.

Architecture 7.7% 2.05% 3.76x

Drawing and sketching 2.86% 0.77% 3.71x Name Percent Baseline Ratio Normalised ratio

Dance Implies a passive interest in dance. The user is interested in dance, but may not be an active dancer. 13.67% 3.81% 3.59x

Opera 2.14% 0.6% 3.58x Implies a passive interest in watching opera.

Ballet 1.61% 0.45% 3.57x People who are interested in watching ballet and may also do ballet.

Art museums 17.42% 4.92% 3.54x

We found a total of 453 interests in this category with at least 1% of the users in this segment. Raw text

Entities are displayed with a grey bar if they do not appear among the top 5000 entities in the baseline.

Top hashtags

Here are some of the top hashtags that have been recently used by this audience.

Value Percent Baseline Ratio Normalised ratio

#tshirt 1.07% -- --

#etsy 1.1% 0.25% 4.31x

#design 3.39% 0.85% 4.0x

#art 4.39% 1.26% 3.48x

#artist 1.15% 0.34% 3.4x

#photography 1.51% 0.56% 2.7x

#fashion 1.71% 0.64% 2.67x

#halloween 1.56% 0.72% 2.17x

#nyc 1.71% 0.8% 2.14x

#music 1.91% 1.06% 1.8x

#periscope 3.8% 2.55% 1.49x Value Percent Baseline Ratio Normalised ratio

#giveaway 3.93% 2.66% 1.48x

#love 3.34% 2.33% 1.44x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top bio phrases

Here are some of the top keywords and phrases used by this audience in their bios.

Value Percent Baseline Ratio Normalised ratio

artist 4.67% 1.08% 4.31x

graphic designer 2.37% 0.55% 4.31x

designer 2.14% 0.5% 4.31x

art 1.89% 0.44% 4.31x

design 1.53% 0.36% 4.31x

illustrator 1.2% 0.33% 3.68x

photographer 2.53% 0.97% 2.6x

photography 1.07% 0.49% 2.21x

writer 2.7% 1.4% 1.93x

music 2.86% 1.73% 1.65x

mom 1.76% 1.07% 1.65x

entrepreneur 2.3% 1.52% 1.51x

wife 1.99% 1.42% 1.41x Only the top 15 entities used by at least 1% of the users in this segment were included. Top mentions

Here are some of the top users mentioned and retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

@redbubble 1.48% -- --

@Etsy 4.26% 0.99% 4.31x

@FastCompany 1.43% 0.69% 2.08x

@WIRED 1.56% 0.76% 2.05x

@mashable 3.29% 1.67% 1.97x

@TechCrunch 2.07% 1.13% 1.83x

@Inc 1.89% 1.06% 1.78x

@BuzzFeed 2.37% 1.44% 1.65x

@amazon 2.5% 1.61% 1.55x

@nytimes 2.37% 1.53% 1.55x

@POTUS 2.14% 1.39% 1.54x

@YouTube 12.42% 10.55% 1.18x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top retweets

Here are the some of the top posts retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

Cool clock, Ahmed. Want to bring it to the White House? We should inspire more kids like you to like science. It's what makes America great. 1.15% 0.56% 2.04x

— President Obama (@POTUS) September 16, 2015

Only the top 15 entities used by at least 0.5% of the users in this segment were included. The "Rap and hip hop" segment Back to segments 

This segment includes 16.9% of the personal section of your audience and is defined by the following filters:

• A strong interest in Rap and hip hop

Gender and account type breakdown 46.3% 52.0% 1.7% MALE FEMALE UNKNOWN GENDER

Top languages Breakdown by device

English 100.0% Android 31.8%

iPhone 26.5%

Unknown 20.1%

Computer 14.0%

Other 7.6% Breakdown by city Breakdown by country

Other 46.5% United States 100.0%

Unknown 42.6%

New York, New York, United 4.1% States

Los Angeles, California, United 3.6% States

Atlanta, Georgia, United States 3.2% Inferred psychographics

For each category of interests, we'll display the top 15 such interests.

Interests are displayed with a green bar if their ratio (compared to the baseline) is greater than 1; with a red bar if their ratio is between 0 and 1; and with a grey bar if they do not occur in the baseline at all.

Top high interests

Here's what this audience has an especially strong interest in.

Name Percent Baseline Ratio Normalised ratio

Rap and hip hop 51.32% 8.65% 5.93x

Love & Hip Hop (show) 1.44% 0.24% 5.93x A television show on VH1.

BET (publisher) - http://www.bet.com  4.46% 0.84% 5.31x Black Entertainment Television. The television channel.

African-American culture 11.6% 2.41% 4.82x

Sneakers 4.46% 1.1% 4.07x

VH1 (publisher) - http://www.vh1.com  7.31% 1.84% 3.97x The television network.

Oprah Winfrey Network (publisher) - http://www.oprah.com/app/own-tv.html  2.18% 0.57% 3.79x The television channel. Name Percent Baseline Ratio Normalised ratio

SoundCloud (community) - https://soundcloud.com  An audio distribution platform that enables sound creators to upload, 2.53% 0.68% 3.71x record, promote and share their originally-created sounds.

Racial issues 5.48% 1.51% 3.63x

NBA basketball 13.92% 3.98% 3.5x

Boxing 1.12% 0.34% 3.27x

Basketball 16.66% 5.13% 3.25x

House music 2.21% 0.7% 3.17x

Mob Wives (show) 3.44% 1.1% 3.14x A reality show on VH1.

Modeling agencies 1.27% 0.4% 3.14x

We found a total of 313 interests in this category with at least 1% of the users in this segment. Top publishers

Here are the publishers and television channels from which this audience gets their content.

Name Percent Baseline Ratio Normalised ratio

The Daily Loud - http://www.TheDailyLoud.com  1.55% 0.27% 5.8x A website featuring rap and hip hop news.

HipHopDX - http://www.hiphopdx.com  5.8% 1.0% 5.79x A website featuring hip hop news.

Rap-Up - http://www.rap-up.com  4.15% 0.72% 5.74x An American magazine covering hip hop and R&B music.

Vibe Magazine - http://www.vibe.com  An online music and entertainment magazine targeting young, urban 16.87% 3.0% 5.62x followers of hip-hop culture.

BET - http://www.bet.com  34.02% 7.99% 4.26x Black Entertainment Television. The television channel.

The FADER - http://www.thefader.com  3.34% 0.79% 4.21x A New York-based music magazine.

Essence Magazine - http://www.essence.com  An American magazine targeting African-American women between the 9.35% 2.28% 4.11x ages of 18 and 49. Covers fashion, lifestyle, and beauty,

Complex Magazine - http://www.complex.com  A New York-based online magazine reporting on popular culture among 10.33% 2.54% 4.08x youth, with topics including fashion, music, technology, sports, and video games. Name Percent Baseline Ratio Normalised ratio

WE tv - http://www.wetv.com  9.95% 2.46% 4.05x The television channel.

Madame Noire - http://madamenoire.com  A lifestyle site geared towards African-American women. 4.15% 1.03% 4.02x

SLAM Magazine - http://www.slamonline.com  3.94% 1.04% 3.8x A basketball magazine and website.

Clutch Magazine - http://www.clutchmagonline.com/  1.48% 0.4% 3.72x An online magazine targeted towards young, African-American women.

VH1 - http://www.vh1.com  27.45% 7.86% 3.49x The television network.

The Root - http://www.theroot.com  8.19% 2.35% 3.49x An online magazine dedicated to African-American culture.

Oxygen - http://www.oxygen.com  4.01% 1.15% 3.49x The television channel.

We found a total of 298 interests in this category with at least 1% of the users in this segment. Top TV shows

Here are the TV shows this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Love & Hip Hop: Atlanta 11.85% 2.09% 5.66x A television show on VH1.

Love & Hip Hop 12.93% 2.34% 5.53x A television show on VH1.

Black Ink Crew 1.48% 0.28% 5.3x A television show on VH1.

Real Husbands of Hollywood 1.97% 0.37% 5.27x A television show on BET.

106 & Park 18.0% 3.44% 5.24x A television show on BET.

Basketball Wives LA - http://www.vh1.com/shows/basketball_wives_la  5.17% 1.02% 5.07x The Los Angeles based television spin-off of Basketball Wives on VH1.

Being Mary Jane 2.43% 0.49% 4.99x A television show on BET.

Tamar & Vince 2.0% 0.42% 4.76x A television show on WE tv.

Power 2.85% 0.62% 4.58x A television show on Starz. Name Percent Baseline Ratio Normalised ratio

Sunday Best 1.34% 0.3% 4.51x A television show on BET.

Mary Mary A television show on WE tv. 8.4% 1.88% 4.47x

Lift Every Voice 1.58% 0.36% 4.45x A television show on BET.

The Game 2.36% 0.53% 4.42x A television show on BET.

Black-ish 15.75% 3.65% 4.31x A television show on ABC.

Bring It! 1.12% 0.26% 4.31x A television show on Lifetime.

We found a total of 220 interests in this category with at least 1% of the users in this segment. Top brands

Here are the brands this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

Giuseppe Zanotti - http://www.giuseppezanottidesign.com  1.05% 0.25% 4.14x An Italian luxury shoe and accessory brand.

Beats By Dre - http://www.beatsbydre.com  A brand of headphones and loudspeakers marketed by hip-hop artist Dr. 12.93% 3.47% 3.73x Dre. Currently owned by Apple.

Moschino - http://www.moschino.com  1.23% 0.33% 3.71x An Italian luxury fashion brand.

Foot Locker - http://www.footlocker.com  13.67% 3.79% 3.61x An American international sportswear and footwear retailer.

Fendi - http://www.fendi.com  1.93% 0.56% 3.47x A luxury fashion brand.

Wilhelmina Models - http://www.wilhelmina.com  1.12% 0.33% 3.39x A modeling and talent management agency.

Givenchy - http://www.givenchy.com  2.92% 0.9% 3.24x A French luxury fashion brand.

Hugo Boss - https://www.hugoboss.com  2.5% 0.78% 3.22x A German luxury fashion brand.

Bulgari - http://www.bulgari.com  An Italian luxury goods brand. Produces jewelry, watches, fragrances, 2.36% 0.75% 3.15x accessories, and hotels. Name Percent Baseline Ratio Normalised ratio

NEXT Model Management - http://www.nextmanagement.com  A modeling agency. 1.02% 0.33% 3.13x

IMG Models - http://imgmodels.com/  1.05% 0.34% 3.12x A modeling agency.

Prada - http://www.prada.com  2.28% 0.75% 3.06x An Italian luxury fashion brand.

Ralph Lauren - http://www.ralphlauren.com  8.47% 2.8% 3.03x An American luxury fashion brand.

Lacoste - http://www.lacoste.com  2.95% 0.98% 3.0x A French high-end fashion brand.

Versace - http://www.versace.com  7.63% 2.58% 2.96x An Italian luxury fashion brand.

We found a total of 341 interests in this category with at least 1% of the users in this segment. Top communities

Here are the communities this audience cares about.

Name Percent Baseline Ratio Normalised ratio

Shots - https://shots.com  2.74% 0.83% 3.31x A selfie photo sharing and social networking app.

Mixcloud - https://www.mixcloud.com  An online music streaming service that allows for the listening and 2.14% 0.66% 3.26x distribution of radio shows, DJ mixes and podcasts, which are crowdsourced by its users.

SoundCloud - https://soundcloud.com  An audio distribution platform that enables sound creators to upload, 14.59% 5.18% 2.82x record, promote and share their originally-created sounds.

Last.fm - http://www.last.fm  A music website that builds a detailed profile of each user's musical taste 1.55% 0.64% 2.42x by recording details of the tracks the user listens to.

Bodybuilding.com - http://www.bodybuilding.com  2.92% 1.44% 2.03x A community for those interested in weight training and fitness.

Beautylish - http://www.beautylish.com  2.67% 1.46% 1.83x An online community of beauty enthusiasts.

Snapchat - https://www.snapchat.com  7.42% 4.07% 1.82x A social media platform for sharing ephemeral photos and videos.

Polyvore - http://www.polyvore.com  A community-powered social commerce website, with large communities 2.6% 1.43% 1.81x in the areas of fashion, interior design, and artistic expression. Name Percent Baseline Ratio Normalised ratio

Poshmark - https://poshmark.com  An online peer-to-peer marketplace for women's fashion where users can buy and sell branded clothing and accessories. 1.3% 0.72% 1.81x

TripAdvisor - http://www.tripadvisor.com  A travel website providing user-generated reviews of travel-related 5.1% 2.99% 1.7x content including hotels, restaurants, and attractions.

9GAG - http://9gag.com  A website where users upload and share either user-generated content or 2.5% 1.48% 1.68x content found on other social media websites.

Yik Yak - http://www.yikyakapp.com  A social media mobile application for anonymous post sharing. Popular on 1.23% 0.73% 1.67x university campuses.

Slickdeals - http://slickdeals.net  A social commerce website featuring crowdsourced deals and coupons 1.93% 1.16% 1.66x from both online and brick-and-mortar retailers.

Glassdoor - http://www.glassdoor.com  An American website where employees can anonymously review 1.16% 0.72% 1.62x companies and their management.

500px - https://500px.com  An online community for aspiring and professional photographers to 1.9% 1.21% 1.56x share photos.

We found a total of 47 interests in this category with at least 1% of the users in this segment. Top educational institutions

Here are the educational institutions this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

Duke University - https://duke.edu  1.48% 0.65% 2.29x An American private research university in Durham, North Carolina.

University of Phoenix - http://www.phoenix.edu  An American for-profit institution of higher learning, headquartered in 2.11% 0.92% 2.28x Phoenix, Arizona.

University of Michigan - https://www.umich.edu  1.97% 1.29% 1.52x An American public research university in Ann Arbor, Michigan.

University of Pennsylvania - http://www.upenn.edu  1.05% 0.81% 1.31x An American private research university in Philadelphia, Pennsylvania.

University of Alabama - https://www.ua.edu  1.27% 1.01% 1.25x An American public research university in Tuscaloosa, Alabama.

Harvard University - http://www.harvard.edu  7.7% 6.22% 1.24x An American private research university in Cambridge, Massachusetts.

Massachusetts Institute of Technology - http://web.mit.edu  2.85% 2.58% 1.1x An American private research university in Cambridge, Massachusetts.

Stanford University - https://www.stanford.edu  2.11% 2.0% 1.06x An American private research university in Stanford, California.

We found a total of 8 interests in this category with at least 1% of the users in this segment. Top musical artists

Here are the musical artists this audience is following.

Name Percent Baseline Ratio Normalised ratio

Odd Future 1.09% 0.18% 5.93x An American hip hop collective from Los Angeles, California

Jadakiss - http://www.defjam.com/artists/jadakiss/  17.5% 3.0% 5.83x An American rapper.

XXL Magazine - http://www.xxlmag.com  10.37% 1.79% 5.8x An American hip hop magazine.

Fabolous - http://www.myfabolouslife.com  5.69% 0.98% 5.79x An American hip hop artist from Brooklyn, New York.

Gucci Mane - http://www.guccimaneonline.com  14.59% 2.53% 5.77x An American rapper.

2 Chainz - http://www.2chainz.com  4.57% 0.79% 5.76x An American rapper from College Park, Georgia.

The Game - http://www.comptongame.com  9.98% 1.74% 5.75x An American rapper and actor.

Nas - http://www.nasirjones.com  16.41% 2.87% 5.71x An American rapper, songwriter, record producer and actor.

Ghostface Killah - http://www.ghostfacekillah.com  12.09% 2.12% 5.7x An American rapper and prominent member of the Wu-Tang Clan.

Wu Tang Clan - http://www.wutang-corp.com  9.49% 1.7% 5.58x An American hip hop group from New York City. Name Percent Baseline Ratio Normalised ratio

Eminem - http://www.eminem.com  An American rapper, record producer, singer and songwriter. 2.67% 0.48% 5.57x

Kendrick Lamar - http://www.txdxe.com  29.95% 5.4% 5.54x An American hip hop artist from Compton, California.

Chance The Rapper - http://chanceraps.com  6.26% 1.14% 5.5x An American rapper from Chicago, Illinois.

Akon - http://www.akon.com  11.88% 2.16% 5.49x An American rapper and hip hop artist.

Lupe Fiasco - http://www.lupefiasco.com  10.51% 1.91% 5.49x An American rapper and record producer.

We found a total of 114 interests in this category with at least 1% of the users in this segment. Top celebrities

Here are the celebrities this audience is following.

Name Percent Baseline Ratio Normalised ratio

Adriana Lima 5.1% 1.75% 2.91x A Brazilian model and actress, best known as a Victoria's Secret Angel.

Victoria Beckham - http://www.victoriabeckham.com  An English style icon and fashion designer who rose to fame as a member 12.83% 4.47% 2.87x of Spice Girls in the 90's and is now married to David Beckham.

Kourtney Kardashian - http://www.kourtneykardashian.com  24.71% 9.02% 2.74x An American television personality and model.

Khloé Kardashian 27.03% 10.15% 2.66x An American television personality.

Kylie Jenner - https://www.thekyliejenner.com  21.27% 8.02% 2.65x An American reality television personality, socialite and model.

Victoria Justice - http://www.victoriajustice.net  9.46% 3.57% 2.65x An American actress and singer.

JWOWW An American television personality who first came to prominence on 11.32% 4.31% 2.63x MTV's Jersey Shore.

Marc Jacobs - http://www.marcjacobs.com  An American fashion designer, and head designer for his eponymous 3.51% 1.34% 2.63x brand. Name Percent Baseline Ratio Normalised ratio

Snooki An American reality television personality and dancer, best known for her 16.13% 6.21% 2.6x appearance on MTV's Jersey Shore.

Doutzen Kroes A Dutch model and actress, and a former Victoria's Secret Angel. 1.9% 0.73% 2.6x

Rosie Huntington-Whiteley 1.23% 0.47% 2.6x An English model, actress, and former Victoria's Secret Angel.

Kim Kardashian - https://www.kimkardashianwest.com  42.07% 16.4% 2.57x An American television and social media personality.

Miranda Kerr - http://www.mirandakerr.com  5.91% 2.31% 2.56x An Australian model and former Victoria's Secret Angel.

Jean Paul Gaultier - http://www.jeanpaulgaultier.com  1.05% 0.42% 2.51x A French haute couture and prêt-à-porter fashion designer.

Candice Swanepoel - http://www.candiceswanepoel.com  2.92% 1.21% 2.41x A South African model best known for her work with Victoria's Secret.

We found a total of 104 interests in this category with at least 1% of the users in this segment. Top traits and life stages

Here are the top traits and life stages that describe this audience.

Name Percent Baseline Ratio Normalised ratio

DJ 2.67% 0.93% 2.87x Someone who identifies as a disc jockey.

Basketball player 1.02% 0.4% 2.53x

Student athlete A participant in an organized competitive sport sponsored by the 1.23% 0.6% 2.06x educational institution in which the student is enrolled.

High school student 18.8% 9.38% 2.0x

College student 9.53% 5.07% 1.88x

Dancer 1.37% 0.73% 1.87x

Student 31.99% 17.94% 1.78x

Musician 10.12% 5.74% 1.76x

Athlete 8.3% 4.71% 1.76x

Foodie 2.28% 1.92% 1.19x

Parent 9.98% 10.23% 0.98x

Teacher 1.58% 1.75% 0.9x Name Percent Baseline Ratio Normalised ratio

Married 3.13% 4.91% 0.64x

We found a total of 13 interests in this category with at least 1% of the users in this segment. Top places

Here are the top places this audience cares about, whether it's because they want to travel there or because they live there.

Name Percent Baseline Ratio Normalised ratio

Los Angeles 1.51% 0.63% 2.41x A city in California, United States.

Las Vegas 11.7% 5.88% 1.99x

Nevada 12.16% 6.24% 1.95x

Caribbean 2.53% 1.51% 1.68x

New York City 10.02% 6.38% 1.57x

South Carolina 2.21% 1.59% 1.39x

Florida 4.71% 3.48% 1.35x

Hawaii 1.41% 1.13% 1.25x

San Francisco 2.28% 1.84% 1.24x

Texas 2.88% 2.45% 1.18x

United Kingdom 1.72% 1.53% 1.13x

California 5.52% 5.02% 1.1x

Europe 3.2% 2.91% 1.1x We found a total of 13 interests in this category with at least 1% of the users in this segment. Top games

Here are the games that are popular with this audience.

Name Percent Baseline Ratio Normalised ratio

NBA 2K - https://www.2k.com/games/nba-2k16  A series of basketball video games published by 2K Sports. The most 4.64% 1.36% 3.4x recent title is NBA 2K16.

Madden NFL - https://www.easports.com/madden-nfl  An American football video game series developed by the Electronic Arts 3.16% 1.21% 2.6x brand EA Sports.

Grand Theft Auto - http://www.rockstargames.com/grandtheftauto  An open-world, action-adventure video game series published by Rockstar 2.46% 1.17% 2.1x Games.

Sonic the Hedgehog - http://www.sonicthehedgehog.com/en/  2.6% 1.3% 2.0x A video game franchise created and owned by Sega.

Call of Duty - https://www.callofduty.com  A first-person shooter video game series published by Activision and 8.22% 4.33% 1.9x developed by Infinity Ward.

Assassin's Creed - http://assassinscreed.ubi.com  A historical fiction action-adventure open world stealth video game series 3.09% 1.73% 1.79x developed by Ubisoft.

Halo - https://www.halowaypoint.com/en-us/games  A military science-fiction first-person shooter video game franchise 3.48% 2.0% 1.74x created by Bungie. Name Percent Baseline Ratio Normalised ratio

Titanfall - http://www.titanfall.com  A multiplayer first-person shooter video game published by Electronic 3.02% 1.94% 1.56x Arts.

The Sims - https://www.thesims.com  A life simulation video game series published by Electronic Arts. 1.2% 0.78% 1.54x

Destiny - https://www.destinythegame.com  A first-person shooter video game developed by Bungie and published by 6.89% 4.63% 1.49x Activision.

Counter-Strike - http://blog.counter-strike.net  2.36% 1.66% 1.42x A first-person shooter video game developed by Valve.

Dota 2 - https://dota2.com  1.12% 0.82% 1.38x A multiplayer online battle arena video game created by Valve.

The Elder Scrolls - http://www.elderscrolls.com  A series of action role-playing open world fantasy video games published 2.67% 1.96% 1.36x by Bethesda Softworks.

Dragon Age - http://www.dragonage.com  1.27% 0.95% 1.33x A high fantasy role-playing video game series created by BioWare.

FarmVille - http://farmville.com  2.25% 1.76% 1.28x A farming simulation social network game created by Zynga.

We found a total of 24 interests in this category with at least 1% of the users in this segment. Top fictional universes

Here are the fictional universes that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Mean Girls 1.34% 0.55% 2.45x A fictional universe based on a 2004 American teen comedy film.

Paper Towns A fictional universe based on a young adult romance novel by John Green 1.02% 0.63% 1.62x and its film adaptation.

Marvel Comics - http://marvel.com  The fictional universe of Marvel Comics (the comics themselves, the film 16.66% 10.4% 1.6x and television adaptations, etc).

DC Comics - http://www.dccomics.com  The fictional universe of DC Comics (the comics themselves, the film and 12.83% 8.1% 1.58x television adaptations, etc).

The Fault In Our Stars A fictional universe based on a young adult romance novel by John Green 1.62% 1.09% 1.48x and its film adaptation.

Twilight - http://stepheniemeyer.com/twilightseries.html  A fictional universe based on a series of vampire-themed fantasy romance 2.04% 1.41% 1.45x novels written by Stephenie Meyer and their film adaptations.

The Hunger Games - http://www.thehungergames.co.uk  A fictional universe based on a series of young adult adventure novels 3.06% 2.13% 1.43x written by Suzanne Collins and their film adaptations.

Batman 2.5% 1.77% 1.41x Name Percent Baseline Ratio Normalised ratio

Pokemon 4.18% 3.07% 1.36x

Harry Potter - http://www.pottermore.com  A fictional universe based on a series of young adult fantasy novels written 6.4% 4.78% 1.34x by J. K. Rowling and their film adapations.

The Lord of the Rings - http://www.lordoftherings.net  A fictional universe based on the high-fantasy novels written by J. R. R. 1.58% 1.25% 1.27x Tolkien and their film adapations.

Divergent - http://divergentofficial.com  A fictional universe based on series of young adult science-fiction 1.62% 1.32% 1.22x adventure novels by Veronica Roth and their film adaptations.

Fifty Shades - http://www.eljamesauthor.com/books/fifty-shades-of-grey  2.95% 2.46% 1.2x A fictional universe based on a series of erotic romance novels written by E. L. James and their film adaptations.

Star Wars 9.21% 7.71% 1.19x

We found a total of 14 interests in this category with at least 1% of the users in this segment. Top non-profit organisations

Here are the top non-profit organisations among this audience.

Name Percent Baseline Ratio Normalised ratio

International Monetary Fund - http://www.imf.org  1.55% 0.66% 2.33x An international organisation designed to foster monetary cooperation.

World Bank - http://www.worldbank.org  An international financial institution that provides loans to developing 1.93% 0.89% 2.18x countries for capital programs.

Tribeca Film Institute - https://tribecafilminstitute.org  A nonprofit organization providing funding for filmmakers and promoting 1.09% 0.52% 2.09x film as a medium for self-expression and social action.

Human Rights Watch - https://www.hrw.org  An international non-governmental organization that conducts research 4.96% 2.46% 2.01x and advocacy on human rights.

FIFA - http://www.fifa.com  The Fédération Internationale de Football Association, the governing 3.16% 1.67% 1.89x body of association football (soccer).

USAID - https://www.usaid.gov  A U.S. government agency that provides economic, development and 1.2% 0.66% 1.8x humanitarian assistance around the world.

United Nations - http://www.un.org  An intergovernmental organization to promote international 10.58% 6.0% 1.76x cooperation. Name Percent Baseline Ratio Normalised ratio

World Food Programme - http://www.wfp.org  The food assistance branch of the United Nations and the world's largest humanitarian organization addressing hunger and promoting food security. 2.85% 1.64% 1.74x

Amnesty International - http://www.amnesty.org  4.85% 3.04% 1.6x A non-governmental organization focused on protecting human rights.

WikiLeaks - https://wikileaks.org  An international journalistic organisation that publishes classified 4.71% 3.12% 1.51x information from anonymous sources for the purpose of government and corporate accountability.

PETA - http://www.peta.org  People for the Ethical Treatment of Animals, an American animal rights 1.9% 1.35% 1.41x organization. charity: water - http://www.charitywater.org  A non-profit organization that brings clean and safe drinking water to 3.55% 2.54% 1.4x people in developing countries.

Make-A-Wish Foundation - http://worldwish.org  An American non-profit organisation that arranges "wish" experiences for 2.85% 2.06% 1.38x children with life-threatening medical conditions.

Oxfam - https://www.oxfam.org  An international confederation of 17 organizations working to find 1.23% 0.91% 1.35x solutions to poverty, hunger, and social injustice. Name Percent Baseline Ratio Normalised ratio

NASA - https://www.nasa.gov  The National Aeronautics and Space Administration, the United States 18.35% 13.75% 1.33x government agency responsible for the civilian space program as well as aeronautics and aerospace research.

We found a total of 29 interests in this category with at least 1% of the users in this segment. Top events

Here are some events that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Exxxotica Expo - http://exxxoticaexpo.com  1.37% 0.41% 3.31x An adult entertainment expo.

Electric Daisy Carnival - http://www.electricdaisycarnival.com  An electronic dance music festival hosted by the company Insomniac 1.86% 0.6% 3.11x Events with events in multiple American cities, as well as Mexico and the UK.

Coachella - https://www.coachella.com  4.46% 1.61% 2.78x An annual music festival held in California.

American Music Awards - http://www.theamas.com  4.01% 1.46% 2.75x An annual American awards ceremony for the music industry.

Lollapalooza - http://www.lollapalooza.com  An annual music festival held primarily in Chicago, with offshoots in 2.07% 0.79% 2.61x Germany and some South American countries.

The Grammys - https://www.grammy.com  14.2% 5.48% 2.59x An annual American awards ceremony for the music industry.

Ultra Music Festival - http://ultramusicfestival.com  An annual outdoor electronic music festival that occurs in March in the city 2.92% 1.15% 2.54x of Miami, Florida.

TomorrowWorld - http://www.tomorrowworld.com  An annual electronic music festival held in Chattahoochee Hills, Georgia. 1.62% 0.65% 2.5x Owned by ID&T Belgium, which also produces Tomorrowland. Name Percent Baseline Ratio Normalised ratio

The Emmys - http://www.emmys.com  An annual American awards ceremony for the television industry. 1.16% 0.5% 2.33x

Tomorrowland - http://www.tomorrowland.com  2.6% 1.13% 2.31x An annual electronic music festival held in Belgium.

New York Fashion Week - http://nyfw.com  A semi-annual fashion exhibition taking place each February and 2.25% 1.01% 2.23x September in New York City.

Sundance Film Festival - http://www.sundance.org/festivals/sundance-film-festival/  4.39% 2.04% 2.16x An American independent film festival that takes place annually in Utah. Organised by the Sundance Institute.

Bonnaroo - http://www.bonnaroo.com  1.44% 0.69% 2.08x An annual music festival held in Tennessee.

The Academy Awards - http://oscars.org  An annual American awards ceremony for the film industry. Also known as 6.71% 3.76% 1.78x The Oscars.

Wimbledon - http://www.wimbledon.com  A tennis tournament held at the All England Club in Wimbledon, London. 1.51% 0.85% 1.77x Formally known as, "The Championships, Wimbledon"

We found a total of 30 interests in this category with at least 1% of the users in this segment. Top sports teams

Here are some sports teams that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Toronto Raptors 1.51% 0.37% 4.11x An American basketball team in the NBA.

Miami Heat 8.68% 2.33% 3.72x An American basketball team in the NBA.

Brooklyn Nets 3.37% 0.91% 3.7x An American basketball team in the NBA.

Chicago Bulls 7.98% 2.23% 3.57x An American basketball team in the NBA.

Los Angeles Clippers 3.94% 1.11% 3.55x An American basketball team in the NBA.

New York Knicks 5.34% 1.53% 3.5x An American basketball team in the NBA.

Los Angeles Lakers 9.81% 2.81% 3.49x An American basketball team in the NBA.

Washington Wizards 1.83% 0.53% 3.43x An American basketball team in the NBA.

Sacramento Kings 1.86% 0.55% 3.42x An American basketball team in the NBA.

Charlotte Hornets 2.5% 0.74% 3.37x An American basketball team in the NBA. Name Percent Baseline Ratio Normalised ratio

Philadelphia 76ers An American basketball team in the NBA. 2.74% 0.84% 3.26x

Indiana Pacers 2.5% 0.77% 3.24x An American basketball team in the NBA.

Denver Nuggets 1.86% 0.57% 3.24x An American basketball team in the NBA.

Orlando Magic 2.11% 0.67% 3.15x An American basketball team in the NBA.

Minnesota Timberwolves 1.51% 0.48% 3.15x An American basketball team in the NBA.

We found a total of 100 interests in this category with at least 1% of the users in this segment. Top general interests

Here are some other things this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

R&B and soul 22.46% 4.78% 4.7x

African-American culture 42.92% 11.9% 3.61x

Rap and hip hop 100.0% 28.89% 3.46x

Reggae 8.01% 2.42% 3.32x

Boxing 6.96% 2.12% 3.29x

Sneakers 19.86% 6.14% 3.23x

Jazz 2.95% 0.95% 3.1x

Racial issues 22.04% 7.51% 2.93x

Skateboarding 4.53% 1.6% 2.83x

Korean pop music 1.62% 0.59% 2.73x

Modeling agencies 2.99% 1.11% 2.7x

Audio equipment 18.63% 7.25% 2.57x

Marijuana 14.2% 5.59% 2.54x Name Percent Baseline Ratio Normalised ratio

House music 14.34% 5.69% 2.52x

Electronic dance music 22.36% 8.96% 2.49x

We found a total of 418 interests in this category with at least 1% of the users in this segment. Raw text

Entities are displayed with a grey bar if they do not appear among the top 5000 entities in the baseline.

Top hashtags

Here are some of the top hashtags that have been recently used by this audience.

Value Percent Baseline Ratio Normalised ratio

#empire 1.41% 0.43% 3.25x

#np 1.9% 0.59% 3.2x

#soundcloud 2.92% 1.05% 2.78x

#pandora 1.44% 0.75% 1.92x

#repost 1.2% 0.69% 1.74x

#blessed 1.27% 0.77% 1.64x

#music 1.55% 1.06% 1.46x

#nowplaying 1.55% 1.09% 1.42x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top bio phrases

Here are some of the top keywords and phrases used by this audience in their bios.

Value Percent Baseline Ratio Normalised ratio

mother 1.34% 0.82% 1.62x

sports 1.09% 0.85% 1.29x

music 2.21% 1.73% 1.28x

entrepreneur 1.76% 1.52% 1.16x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top mentions

Here are some of the top users mentioned and retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

@Drake 1.3% 0.25% 5.23x

@UncleRUSH 1.83% 0.44% 4.17x

@EmpireFOX 1.37% 0.39% 3.51x

@KevinHart4real 1.37% 0.4% 3.4x

@kanyewest 1.3% 0.4% 3.28x

@BleacherReport 1.93% 1.0% 1.94x

@POTUS 2.32% 1.39% 1.67x

@SportsCenter 3.8% 2.69% 1.41x

@NFL 2.64% 1.94% 1.36x

@YouTube 12.48% 10.55% 1.18x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top retweets

Here are the some of the top posts retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

Cool clock, Ahmed. Want to bring it to the White House? We should inspire more kids like you to like science. It's what makes America great. 0.84% 0.56% 1.5x

— President Obama (@POTUS) September 16, 2015

Only the top 15 entities used by at least 0.5% of the users in this segment were included. The "Startups" segment Back to segments 

This segment includes 15.4% of the personal section of your audience and is defined by the following filters:

• Startups

Gender and account type breakdown 57.6% 41.1% 1.3% MALE FEMALE UNKNOWN GENDER

Top languages Breakdown by device

English 100.0% Computer 36.8%

iPhone 29.0%

Android 14.0%

Unknown 12.1%

Other 8.1% Breakdown by city Breakdown by country

Other 48.4% United States 100.0%

Unknown 30.7%

San Francisco, California, United 11.5% States

New York, New York, United 5.6% States

Los Angeles, California, United 3.8% States Inferred psychographics

For each category of interests, we'll display the top 15 such interests.

Interests are displayed with a green bar if their ratio (compared to the baseline) is greater than 1; with a red bar if their ratio is between 0 and 1; and with a grey bar if they do not occur in the baseline at all.

Top high interests

Here's what this audience has an especially strong interest in.

Name Percent Baseline Ratio Normalised ratio

Startups 32.09% 4.94% 6.49x

Startup accelerators 10.39% 1.6% 6.49x

Y Combinator (brand) - https://www.ycombinator.com  2.73% 0.42% 6.49x An American seed fund and startup accelerator.

Inc. (publisher) - http://www.inc.com  A magazine and website focusing on advice, tools, and services for 1.58% 0.24% 6.49x growing companies.

Venture capital 20.78% 3.23% 6.43x

Web hosting providers 1.62% 0.25% 6.34x

Web hosting and domains 2.04% 0.33% 6.26x

TechCrunch (publisher) - http://techcrunch.com  A website focusing on startups, reviewing new Internet products, and 1.85% 0.3% 6.11x breaking tech news. Name Percent Baseline Ratio Normalised ratio

Bloomberg Business (publisher) - http://www.bloomberg.com  A website for business and markets news, data, and analysis. 1.58% 0.27% 5.92x

JavaScript A programming language and an essential technology in modern web 2.92% 0.5% 5.81x development.

The Wall Street Journal (publisher) - http://www.wsj.com  6.66% 1.17% 5.67x An internationally-distributed American newspaper.

Entrepreneurship 61.56% 11.14% 5.53x

Harvard University (institution) - http://www.harvard.edu  1.19% 0.22% 5.44x An American private research university in Cambridge, Massachusetts.

Data science 1.5% 0.28% 5.39x

Business Insider (publisher) - http://www.businessinsider.com  2.42% 0.45% 5.38x An American business and technology news website.

We found a total of 319 interests in this category with at least 1% of the users in this segment. Top publishers

Here are the publishers and television channels from which this audience gets their content.

Name Percent Baseline Ratio Normalised ratio

Inc. - http://www.inc.com  A magazine and website focusing on advice, tools, and services for 40.98% 6.31% 6.49x growing companies.

AlleyWatch - http://www.alleywatch.com  A website covering technology and startup news with a focus on New 2.23% 0.34% 6.49x York City.

PandoDaily - http://pando.com  A website offering technology news and commentary, with a focus on 8.96% 1.49% 6.03x startups.

VentureBeat - http://www.venturebeat.com  19.82% 3.3% 6.0x A news site focused on technology and business news.

AdExchanger - http://adexchanger.com  A website providing news, analysis and events dedicated to the data- 1.62% 0.27% 5.93x driven marketing space.

Re/code - http://recode.net  A technology news website focused on Silicon Valley. Founded by Walt 11.0% 1.89% 5.82x Mossberg and Kara Swisher. Currently owned by Vox Media.

MIT Technology Review - http://www.technologyreview.com  A science and technology magazine published by the Massachusetts 8.5% 1.54% 5.52x Institute of Technology. Name Percent Baseline Ratio Normalised ratio

eMarketer - http://www.emarketer.com  A market research company that focuses on providing insights and trends 4.96% 0.9% 5.51x related to digital marketing, media and commerce.

Digiday - http://digiday.com  An online publication covering media and marketing. 3.35% 0.62% 5.43x

Harvard Business Review - https://hbr.org  A general management magazine and website focusing on business 21.01% 3.96% 5.3x strategy, innovation and leadership. Owned by Harvard University.

Quartz - http://qz.com  6.73% 1.29% 5.21x A business news publication. Owned by Atlantic Media.

AdFreak - http://www.adweek.com/adfreak  A blog highlighting the best and worst of creativity in advertising, media, 2.42% 0.47% 5.18x marketing and design.

Advertising Age - http://adage.com  11.77% 2.28% 5.17x A magazine on marketing and media news. Also known as Ad Age.

PSFK - http://psfk.com  3.66% 0.72% 5.1x An American media company that reports on trends.

Crain's New York Business - http://www.crainsnewyork.com  1.12% 0.22% 5.09x A local business news publication for New York City.

We found a total of 353 interests in this category with at least 1% of the users in this segment. Top TV shows

Here are the TV shows this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Charlie Rose 1.96% 0.42% 4.66x A television show on PBS.

Silicon Valley 5.77% 1.27% 4.53x A television show on HBO.

The Profit 2.35% 0.56% 4.21x A television show on CNBC.

Shark Tank 9.54% 2.73% 3.5x A television show on ABC.

Veep 1.04% 0.33% 3.13x A television show on HBO.

Super Soul Sunday 3.69% 1.27% 2.9x A television show on the Oprah Winfrey Network.

Frontline 2.5% 0.87% 2.89x A television show on PBS.

PBS NewsHour 4.77% 1.69% 2.82x A television show on PBS.

Broad City 1.27% 0.46% 2.75x A television show on Comedy Central.

Mad Men 2.81% 1.04% 2.71x A television show on AMC. Name Percent Baseline Ratio Normalised ratio

Last Week Tonight with John Oliver A television show on HBO. 10.04% 3.89% 2.58x

Million Dollar Listing 1.0% 0.39% 2.56x A television show on Bravo Media.

Oprah's Lifeclass 3.39% 1.34% 2.52x A television show on the Oprah Winfrey Network.

Cosmos: A Spacetime Odyssey 2.58% 1.03% 2.5x A television show on Fox.

The Nightly Show with Larry Wilmore 1.08% 0.43% 2.49x A television show on Comedy Central.

We found a total of 164 interests in this category with at least 1% of the users in this segment. Top brands

Here are the brands this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

Y Combinator - https://www.ycombinator.com  32.51% 5.01% 6.49x An American seed fund and startup accelerator.

500 Startups - http://500.co  A seed-stage venture fund and startup accelerator founded by Dave 18.78% 2.89% 6.49x McClure.

Techstars - http://www.techstars.com  12.08% 1.86% 6.49x A mentorship-driven startup accelerator.

Accel Partners - http://www.accel.com  7.04% 1.08% 6.49x A venture capital firm.

General Catalyst Partners - http://www.generalcatalyst.com  4.04% 0.62% 6.49x A venture capital firm.

New Enterprise Associates - http://www.nea.com  3.12% 0.48% 6.49x A global venture capital firm.

Index Ventures - https://indexventures.com  2.31% 0.36% 6.49x A venture capital firm.

Andreessen Horowitz - http://a16z.com  12.5% 1.95% 6.42x A venture capital firm founded by Marc Andreessen and Ben Horowitz.

True Ventures - http://trueventures.com  5.54% 0.87% 6.41x An American venture capital firm based in Palo Alto. Name Percent Baseline Ratio Normalised ratio

Greylock Partners - http://www.greylock.com  7.5% 1.17% 6.4x A venture capital firm.

First Round Capital - http://firstround.com  A seed-stage venture capital firm. 9.35% 1.46% 6.39x

Highland Capital Partners - http://www.hcp.com  2.42% 0.38% 6.39x A venture capital firm.

Sequoia Capital - https://www.sequoiacap.com  13.39% 2.1% 6.37x An American venture capital firm.

Kleiner Perkins - http://www.kpcb.com  9.04% 1.43% 6.33x A venture capital firm located in Menlo Park, California.

Union Square Ventures - http://www.usv.com  20.82% 3.45% 6.04x A New York-based venture capital firm.

We found a total of 380 interests in this category with at least 1% of the users in this segment. Top communities

Here are the communities this audience cares about.

Name Percent Baseline Ratio Normalised ratio

AngelList - http://angellist.co  An online platform for matchmaking startups and angel investors. Also 13.89% 2.14% 6.49x used by startups to post job openings.

Hacker News - https://news.ycombinator.com  A social news website focused on technlogy and startups. Run by Y 7.46% 1.24% 6.0x Combinator.

Product Hunt - http://www.producthunt.com  A website for sharing and discovering new products, particularly 11.66% 2.03% 5.75x technology products (websites, mobile apps, games).

Quora - http://www.quora.com  6.04% 1.1% 5.51x A collaborative question-and-answer website.

Slashdot - http://slashdot.org  An aggregator for technology related news, primarily focused on open- 2.5% 0.5% 5.03x source software.

GitHub - https://github.com  A web-based hosting service for software projects, especially open source 12.81% 2.55% 5.02x software.

CouchSurfing - https://www.couchsurfing.com  1.27% 0.27% 4.76x An online hospitality exchange community for travel enthusiasts.

Glassdoor - http://www.glassdoor.com  An American website where employees can anonymously review 3.31% 0.72% 4.62x companies and their management. Name Percent Baseline Ratio Normalised ratio

Dribbble - https://dribbble.com  An online community for sharing design work. 5.19% 1.18% 4.41x

Thingiverse - https://www.thingiverse.com  An online community for sharing user-created designs for physical 1.54% 0.39% 3.94x objects, using 3D printing, laser cutting, and other technologies.

Path - https://path.com  4.08% 1.05% 3.89x A mobile photo-sharing and messaging service.

Chictopia - http://www.chictopia.com  An online fashion social commerce site. Designed for fashion enthusiasts 1.62% 0.42% 3.84x to set up online shops and socialise.

LinkedIn - https://www.linkedin.com  A business-oriented social networking service focusing on professional 29.17% 8.03% 3.63x networking.

Behance - https://www.behance.net  7.04% 1.94% 3.62x An online platform for hosting portfolios containing creative work.

Shapeways - http://www.shapeways.com  2.58% 0.79% 3.27x An online community and marketplace for 3D printing.

We found a total of 60 interests in this category with at least 1% of the users in this segment. Top educational institutions

Here are the educational institutions this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

University of Pennsylvania - http://www.upenn.edu  4.46% 0.81% 5.54x An American private research university in Philadelphia, Pennsylvania.

Columbia University - http://www.columbia.edu  2.85% 0.53% 5.4x An American private research university in New York, New York.

Stanford University - https://www.stanford.edu  10.66% 2.0% 5.34x An American private research university in Stanford, California.

University of California, Berkeley - http://www.berkeley.edu  1.12% 0.21% 5.23x An American public research university in Berkeley, California.

Massachusetts Institute of Technology - http://web.mit.edu  13.08% 2.58% 5.08x An American private research university in Cambridge, Massachusetts.

University of Cambridge - https://www.cam.ac.uk  1.27% 0.26% 4.87x A British public research university in Cambridge, England.

Princeton University - http://www.princeton.edu  2.23% 0.48% 4.65x An American private research university in Princeton, New Jersey.

Cornell University - https://www.cornell.edu  1.62% 0.35% 4.62x An American private research university in Ithaca, New York.

Harvard University - http://www.harvard.edu  27.16% 6.22% 4.37x An American private research university in Cambridge, Massachusetts. Name Percent Baseline Ratio Normalised ratio

University of Phoenix - http://www.phoenix.edu  An American for-profit institution of higher learning, headquartered in Phoenix, Arizona. 1.39% 0.92% 1.5x

University of Michigan - https://www.umich.edu  1.5% 1.29% 1.16x An American public research university in Ann Arbor, Michigan.

University of Georgia - http://www.uga.edu  1.0% 0.91% 1.1x An American public research university in Athens, Georgia.

We found a total of 12 interests in this category with at least 1% of the users in this segment. Top musical artists

Here are the musical artists this audience is following.

Name Percent Baseline Ratio Normalised ratio

Dimitri Vegas & Like Mike - http://www.dimitrivegasandlikemike.com/  1.31% 0.48% 2.73x A Greek/Belgian electronic DJ duo.

Steve Angello - http://www.steveangello.com/  1.5% 0.59% 2.53x A Greek-Swedish DJ, record producer and record label owner.

Nicky Romero - http://www.nickyromero.com  1.85% 0.76% 2.44x A Dutch DJ and music producer.

Kaskade - http://www.kaskademusic.com  2.31% 0.98% 2.35x An American house music producer.

Afrojack - http://afrojack.com  2.54% 1.1% 2.32x A Dutch music producer and DJ.

R3hab - http://www.djr3hab.com  1.0% 0.44% 2.25x A Dutch DJ and record producer of Moroccan origin.

Sebastian Ingrosso 1.31% 0.61% 2.14x A Swedish DJ and electronic dance music producer.

Hardwell - https://www.djhardwell.com  2.15% 1.04% 2.08x A Dutch DJ and music producer.

Tiësto - http://tiesto.com  3.54% 1.72% 2.06x A Dutch electronic dance music DJ. Name Percent Baseline Ratio Normalised ratio

Alesso - http://alessoworld.com  1.73% 0.85% 2.03x A Swedish DJ and electronic music producer.

Axwell A Swedish electronic dance music producer. 1.27% 0.63% 2.02x

Martin Garrix - http://www.martingarrix.com  2.31% 1.17% 1.98x A Dutch DJ and producer.

Nas - http://www.nasirjones.com  5.43% 2.87% 1.89x An American rapper, songwriter, record producer and actor.

Swedish House Mafia - http://leavetheworldbehind.com  A former Swedish electronic music supergroup consisting of DJs and 1.89% 1.01% 1.86x producers Axwell, Steve Angello and Sebastian Ingrosso.

diplo - http://diplo.com  3.62% 1.96% 1.85x An American electronic dance music DJ and producer.

We found a total of 98 interests in this category with at least 1% of the users in this segment. Top celebrities

Here are the celebrities this audience is following.

Name Percent Baseline Ratio Normalised ratio

Paul Graham - http://www.paulgraham.com  An English venture capitalist best known for co-founding the Y 14.51% 2.23% 6.49x Combinator seed capital firm and accelerator.

Chris Dixon - http://cdixon.org  An American venture capitalist who is currently a general partner at 13.43% 2.13% 6.31x Andreessen Horowitz.

Brad Feld - https://about.me/bfeld  An American venture capitalist at Foundry Group, a venture capital firm 15.89% 2.58% 6.15x in Boulder, Colorado.

Marc Andreessen - http://blog.pmarca.com  An American venture capitalist. Co-founded Silicon Valley venture capital 18.16% 2.97% 6.12x firm Andreessen Horowitz.

Bill Gurley - http://abovethecrowd.com  An American venture capitalist at Benchmark, a venture capital firm in 11.7% 1.92% 6.09x Silicon Valley.

Fred Wilson - http://avc.com  20.24% 3.36% 6.02x An American venture capitalist who co-founded Union Square Ventures.

Eric Schmidt The executive chairman and former CEO of Alphabet Inc, formerly known 14.01% 2.49% 5.61x as Google.

Marissa Mayer 23.51% 4.49% 5.24x A well-known American technology executive. Currently CEO of Yahoo!. Name Percent Baseline Ratio Normalised ratio

Tim Ferriss - http://fourhourworkweek.com  22.62% 5.08% 4.46x An American entrepreneur, angel investor, and author of self-help books.

Elon Musk 35.74% 8.5% 4.2x A Canadian-American business magnate, engineer, inventor and investor.

Cory Doctorow - http://craphound.com  A Canadian-British blogger, journalist, and science-fiction author. He 3.54% 0.97% 3.67x serves as co-editor of Boing Boing and is a digital rights activist and Creative Commons proponent.

Deepak Chopra - https://www.deepakchopra.com  An Indian American author and public speaker who promotes alternative 13.04% 4.54% 2.87x and spiritual medicine.

John Oliver - http://www.iamjohnoliver.com  9.23% 3.44% 2.68x An Emmy-winning writer and host of HBO's Last Week Tonight.

Roger Federer - http://www.rogerfederer.com  2.35% 0.91% 2.59x A Swiss professional tennis player

Mark Cuban - http://blogmaverick.com  32.32% 12.58% 2.57x An American investor best known for his appearance on Shark Tank.

We found a total of 93 interests in this category with at least 1% of the users in this segment. Top traits and life stages

Here are the top traits and life stages that describe this audience.

Name Percent Baseline Ratio Normalised ratio

Academic A professor, graduate student, or postdoctoral researcher at a college or 2.08% 0.75% 2.78x university.

Foodie 4.23% 1.92% 2.2x

Author 1.77% 1.06% 1.67x

DJ 1.54% 0.93% 1.65x Someone who identifies as a disc jockey.

Musician 8.77% 5.74% 1.53x

Teacher 2.54% 1.75% 1.45x

Parent 13.77% 10.23% 1.35x

Married 5.0% 4.91% 1.02x

College student 4.81% 5.07% 0.95x

Student 16.97% 17.94% 0.95x

High school student 8.12% 9.38% 0.87x

Athlete 4.04% 4.71% 0.86x We found a total of 12 interests in this category with at least 1% of the users in this segment. Top places

Here are the top places this audience cares about, whether it's because they want to travel there or because they live there.

Name Percent Baseline Ratio Normalised ratio

Lake Tahoe 1.42% 0.44% 3.2x

San Francisco 5.77% 1.84% 3.13x

Los Angeles 1.92% 0.63% 3.06x A city in California, United States.

Boston 1.0% 0.34% 2.91x

Italy 1.27% 0.44% 2.86x

Canada 1.42% 0.59% 2.4x

California 11.62% 5.02% 2.31x

Europe 6.46% 2.91% 2.22x

London 1.04% 0.47% 2.22x

Caribbean 3.31% 1.51% 2.19x

Mexico 1.31% 0.6% 2.16x

Australia 1.04% 0.48% 2.16x

Colorado 2.89% 1.35% 2.14x Name Percent Baseline Ratio Normalised ratio

Hawaii 2.35% 1.13% 2.08x

New York City 13.24% 6.38% 2.07x

We found a total of 23 interests in this category with at least 1% of the users in this segment. Top games

Here are the games that are popular with this audience.

Name Percent Baseline Ratio Normalised ratio

Starcraft 2 - http://us.battle.net/sc2  A military science-fiction real-time strategy video game developed by 1.46% 1.32% 1.11x Blizzard Entertainment.

NBA 2K - https://www.2k.com/games/nba-2k16  A series of basketball video games published by 2K Sports. The most 1.39% 1.36% 1.02x recent title is NBA 2K16.

Assassin's Creed - http://assassinscreed.ubi.com  A historical fiction action-adventure open world stealth video game series 1.69% 1.73% 0.98x developed by Ubisoft.

Hearthstone - http://us.battle.net/hearthstone  1.19% 1.26% 0.95x An online collectible card game developed by Blizzard Entertainment.

Madden NFL - https://www.easports.com/madden-nfl  An American football video game series developed by the Electronic Arts 1.12% 1.21% 0.92x brand EA Sports.

The Elder Scrolls - http://www.elderscrolls.com  A series of action role-playing open world fantasy video games published 1.77% 1.96% 0.9x by Bethesda Softworks.

Mass Effect - http://masseffect.bioware.com  A science-fiction action role-playing third person shooter video game 1.19% 1.39% 0.86x series developed by BioWare. Name Percent Baseline Ratio Normalised ratio

Halo - https://www.halowaypoint.com/en-us/games  A military science-fiction first-person shooter video game franchise created by Bungie. 1.69% 2.0% 0.85x

Diablo - http://us.battle.net/d3  An action role-playing video game series developed by Blizzard 1.12% 1.41% 0.79x Entertainment.

Titanfall - http://www.titanfall.com  A multiplayer first-person shooter video game published by Electronic 1.54% 1.94% 0.79x Arts.

League of Legends - https://www.leagueoflegends.com  A multiplayer online battle arena, real-time strategy video game 1.85% 2.33% 0.79x developed and published by Riot Games.

FarmVille - http://farmville.com  1.35% 1.76% 0.77x A farming simulation social network game created by Zynga.

World of Warcraft - http://www.battle.net/wow  A massively multiplayer online role-playing game created by Blizzard 1.23% 1.62% 0.76x Entertainment. Also known as WoW.

Call of Duty - https://www.callofduty.com  A first-person shooter video game series published by Activision and 3.16% 4.33% 0.73x developed by Infinity Ward.

Destiny - https://www.destinythegame.com  A first-person shooter video game developed by Bungie and published by 3.39% 4.63% 0.73x Activision. We found a total of 16 interests in this category with at least 1% of the users in this segment. Top fictional universes

Here are the fictional universes that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Sherlock Holmes 1.08% 0.88% 1.23x

Marvel Comics - http://marvel.com  The fictional universe of Marvel Comics (the comics themselves, the film 12.43% 10.4% 1.19x and television adaptations, etc).

Star Wars 9.2% 7.71% 1.19x

Harry Potter - http://www.pottermore.com  A fictional universe based on a series of young adult fantasy novels written 5.35% 4.78% 1.12x by J. K. Rowling and their film adapations.

The Lord of the Rings - http://www.lordoftherings.net  A fictional universe based on the high-fantasy novels written by J. R. R. 1.27% 1.25% 1.02x Tolkien and their film adapations.

DC Comics - http://www.dccomics.com  The fictional universe of DC Comics (the comics themselves, the film and 8.08% 8.1% 1.0x television adaptations, etc).

Batman 1.31% 1.77% 0.74x

Fifty Shades - http://www.eljamesauthor.com/books/fifty-shades-of-grey  1.5% 2.46% 0.61x A fictional universe based on a series of erotic romance novels written by E. L. James and their film adaptations. Name Percent Baseline Ratio Normalised ratio

The Hunger Games - http://www.thehungergames.co.uk  A fictional universe based on a series of young adult adventure novels written by Suzanne Collins and their film adaptations. 1.23% 2.13% 0.58x

Pokemon 1.54% 3.07% 0.5x

We found a total of 10 interests in this category with at least 1% of the users in this segment. Top non-profit organisations

Here are the top non-profit organisations among this audience.

Name Percent Baseline Ratio Normalised ratio

World Bank - http://www.worldbank.org  An international financial institution that provides loans to developing 4.16% 0.89% 4.68x countries for capital programs.

Knight Foundation - http://www.knightfoundation.org  An American nonprofit foundation dedicated to promoting quality 3.08% 0.66% 4.68x journalism and advancing media innovation.

International Monetary Fund - http://www.imf.org  3.04% 0.66% 4.58x An international organisation designed to foster monetary cooperation.

Khan Academy - https://www.khanacademy.org  An educational organization created by educator Salman Khan that 8.89% 1.95% 4.56x produces micro lectures in the form of YouTube videos.

Code.org - https://code.org  A nonprofit organization that encourages school students in the United 6.04% 1.33% 4.53x States to learn computer science.

USAID - https://www.usaid.gov  A U.S. government agency that provides economic, development and 2.62% 0.66% 3.94x humanitarian assistance around the world.

Teach For America - https://www.teachforamerica.org  A nonprofit organization that promotes education equity within the 1.81% 0.46% 3.91x United States.

Electronic Frontier Foundation - https://www.eff.org  3.96% 1.08% 3.68x A nonprofit digital rights group based in the US. Name Percent Baseline Ratio Normalised ratio

Poynter Institute for Media Studies - http://www.poynter.org  An American non-profit journalism school located in St. Petersburg, 1.54% 0.43% 3.56x Florida.

Ford Foundation - http://www.fordfoundation.org  A private foundation headquartered in New York with the mission of 1.54% 0.44% 3.46x advancing human welfare.

Creative Commons - https://creativecommons.org  An organization devoted to expanding copyright laws. Often associated 6.54% 2.01% 3.25x with the concept of digital rights.

CERN - http://home.web.cern.ch  The European Organization for Nuclear Research. A European research 3.66% 1.15% 3.18x organisation that operates the largest particle physics laboratory in the world.

Bill & Melinda Gates Foundation - http://www.gatesfoundation.org  A nonprofit organization supporting initiatives in education, world health 16.16% 5.21% 3.1x and population, and community giving.

European Space Agency - http://www.esa.int  An intergovernmental European organization dedicated to the 3.12% 1.04% 3.01x exploration of space with 22 member states.

charity: water - http://www.charitywater.org  A non-profit organization that brings clean and safe drinking water to 7.58% 2.54% 2.98x people in developing countries.

We found a total of 34 interests in this category with at least 1% of the users in this segment. Top events

Here are some events that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Startup Weekend - http://startupweekend.org  A weekend event during which participants are meant to work on a startup 8.2% 1.26% 6.49x idea.

AngelHack - http://angelhack.com  1.39% 0.21% 6.49x An organizer of large-scale hackathons around the world.

ad:tech - http://ad-tech.com  1.58% 0.27% 5.79x A global conference/exhibition for marketing and technology.

CES - https://www.cesweb.org  International Consumer Electronics Show. An annual technology trade 2.65% 0.6% 4.39x show in Las Vegas, Nevada.

South by Southwest (SXSW) - http://www.sxsw.com  A series of annual festivals and conferences focused on music, film and 11.16% 3.21% 3.47x innovation. Based in Austin.

New York Fashion Week - http://nyfw.com  A semi-annual fashion exhibition taking place each February and 3.23% 1.01% 3.21x September in New York City.

Sundance Film Festival - http://www.sundance.org/festivals/sundance-film-festival/  5.35% 2.04% 2.62x An American independent film festival that takes place annually in Utah. Organised by the Sundance Institute.

Bonnaroo - http://www.bonnaroo.com  1.81% 0.69% 2.61x An annual music festival held in Tennessee. Name Percent Baseline Ratio Normalised ratio

Cannes Film Festival - http://www.festival-cannes.com  An annual film festival held in Cannes, France. 1.04% 0.41% 2.5x

Coachella - https://www.coachella.com  3.89% 1.61% 2.42x An annual music festival held in California.

US Open - http://www.usopen.org  2.77% 1.17% 2.37x The United States Open Tennis Championships. Held annually in August.

Wimbledon - http://www.wimbledon.com  A tennis tournament held at the All England Club in Wimbledon, London. 1.89% 0.85% 2.21x Formally known as, "The Championships, Wimbledon"

Lollapalooza - http://www.lollapalooza.com  An annual music festival held primarily in Chicago, with offshoots in 1.65% 0.79% 2.08x Germany and some South American countries.

Electric Daisy Carnival - http://www.electricdaisycarnival.com  An electronic dance music festival hosted by the company Insomniac 1.19% 0.6% 1.99x Events with events in multiple American cities, as well as Mexico and the UK.

Tomorrowland - http://www.tomorrowland.com  2.23% 1.13% 1.98x An annual electronic music festival held in Belgium.

We found a total of 31 interests in this category with at least 1% of the users in this segment. Top sports teams

Here are some sports teams that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Borussia Dortmund - http://www.bvb.de  1.15% 0.29% 3.98x A German soccer team.

New York City FC 1.08% 0.43% 2.49x An American Major League Soccer team.

Liverpool F.C. 1.42% 0.59% 2.4x A soccer team in the English Premier League.

Chelsea F.C. 1.08% 0.48% 2.24x A soccer team in the English Premier League.

Arsenal F.C. 1.35% 0.6% 2.23x A soccer team in the English Premier League.

Brooklyn Nets 2.0% 0.91% 2.19x An American basketball team in the NBA.

Orlando Magic 1.46% 0.67% 2.18x An American basketball team in the NBA.

Minnesota Timberwolves 1.04% 0.48% 2.16x An American basketball team in the NBA.

LA Galaxy 1.12% 0.52% 2.14x An American Major League Soccer team.

FC Barcelona - http://www.fcbarcelona.com  1.92% 0.91% 2.11x A soccer team in the Spanish La Liga league. Name Percent Baseline Ratio Normalised ratio

Real Madrid C.F. - http://www.realmadrid.com  A soccer team in the Spanish La Liga league. 1.65% 0.79% 2.08x

Golden State Warriors 3.89% 1.88% 2.07x An American basketball team in the NBA.

San Francisco Giants 4.27% 2.16% 1.98x An American Major League Baseball team.

New York Knicks 2.96% 1.53% 1.94x An American basketball team in the NBA.

Oakland Athletics 1.42% 0.75% 1.89x An American Major League Baseball team.

We found a total of 81 interests in this category with at least 1% of the users in this segment. Top general interests

Here are some other things this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Startups 100.0% 15.4% 6.49x

Startup accelerators 43.36% 6.68% 6.49x

Hackathons 5.43% 0.91% 5.98x

AngularJS - https://angularjs.org  2.5% 0.45% 5.55x An open-source JavaScript framework developed by Google.

Financial technology 2.46% 0.44% 5.54x

Venture capital 42.98% 7.77% 5.53x

NoSQL databases 4.23% 0.79% 5.37x

Node.js - https://nodejs.org  A JavaScript runtime environment for developing server-side web 4.73% 0.89% 5.33x applications.

Python - https://www.python.org  2.12% 0.4% 5.33x An open-source general-purpose programming language.

Consulting 7.16% 1.36% 5.27x

Ruby - https://www.ruby-lang.org  5.04% 0.97% 5.22x An open-source general-purpose programming language. Name Percent Baseline Ratio Normalised ratio

Healthcare technology 2.96% 0.57% 5.16x

Databases 5.39% 1.05% 5.14x

DevOps 4.58% 0.89% 5.12x

Technology conferences 8.96% 1.76% 5.09x

We found a total of 459 interests in this category with at least 1% of the users in this segment. Raw text

Entities are displayed with a grey bar if they do not appear among the top 5000 entities in the baseline.

Top hashtags

Here are some of the top hashtags that have been recently used by this audience.

Value Percent Baseline Ratio Normalised ratio

#startup 3.62% 0.56% 6.49x

#startups 2.04% 0.31% 6.49x

#tech 2.23% 0.41% 5.38x

#entrepreneur 2.23% 0.47% 4.71x

#business 2.19% 0.5% 4.41x

#marketing 2.69% 0.62% 4.37x

#leadership 1.31% 0.34% 3.87x

#socialmedia 2.19% 0.6% 3.66x

#success 1.62% 0.45% 3.59x

#travel 1.5% 0.54% 2.78x

#design 2.27% 0.85% 2.68x Value Percent Baseline Ratio Normalised ratio

#nyc 2.0% 0.8% 2.5x

#fashion 1.58% 0.64% 2.47x

#periscope 4.46% 2.55% 1.75x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top bio phrases

Here are some of the top keywords and phrases used by this audience in their bios.

Value Percent Baseline Ratio Normalised ratio

co-founder 1.27% 0.23% 5.64x

marketing 1.58% 0.37% 4.23x

ceo 1.46% 0.36% 4.11x

founder 2.08% 0.55% 3.81x

technology 1.39% 0.37% 3.77x

entrepreneur 5.62% 1.52% 3.7x

tech 1.81% 0.49% 3.68x

social media 1.08% 0.31% 3.43x

design 1.19% 0.36% 3.36x

travel 1.35% 0.47% 2.84x

dad 1.12% 0.4% 2.81x

designer 1.15% 0.5% 2.32x

food 1.08% 0.48% 2.24x Value Percent Baseline Ratio Normalised ratio

husband 1.92% 1.05% 1.83x

writer 2.42% 1.4% 1.73x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top mentions

Here are some of the top users mentioned and retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

@TheNextWeb 2.12% -- --

@Inc 6.89% 1.06% 6.49x

@sama 3.08% 0.47% 6.49x

@ProductHunt 2.69% 0.44% 6.14x

@pmarca 3.08% 0.5% 6.11x

@TechCrunch 6.08% 1.13% 5.37x

@FastCompany 3.31% 0.69% 4.81x

@businessinsider 2.39% 0.5% 4.79x

@Entrepreneur 3.42% 0.79% 4.35x

@FortuneMagazine 2.42% 0.56% 4.35x

@LinkedIn 3.39% 0.86% 3.94x

@Forbes 4.12% 1.08% 3.8x

@WSJ 2.77% 0.74% 3.74x Value Percent Baseline Ratio Normalised ratio

@mashable 5.39% 1.67% 3.22x

@nytimes 3.62% 1.53% 2.37x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top retweets

Here are the some of the top posts retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

Cool clock, Ahmed. Want to bring it to the White House? We should inspire more kids like you to like science. It's what makes America great. 1.46% 0.56% 2.6x

— President Obama (@POTUS) September 16, 2015

Only the top 15 entities used by at least 0.5% of the users in this segment were included. The "Sports fans" segment Back to segments 

This segment includes 26.3% of the personal section of your audience and is defined by the following filters:

• One or more of the following interest criteria: • A strong interest in American football • A strong interest in Baseball • A strong interest in Basketball • A strong interest in Ice hockey

Gender and account type breakdown 54.2% 44.9% 0.9% MALE FEMALE UNKNOWN GENDER

Top languages Breakdown by device

English 100.0% iPhone 32.7%

Android 28.6%

Unknown 16.4%

Computer 14.8%

Other 7.5% Breakdown by city Breakdown by country

Other 48.1% United States 100.0%

Unknown 44.0%

Boston, Massachusetts, United 2.9% States

New York, New York, United 2.5% States

San Francisco, California, United 2.5% States Inferred psychographics

For each category of interests, we'll display the top 15 such interests.

Interests are displayed with a green bar if their ratio (compared to the baseline) is greater than 1; with a red bar if their ratio is between 0 and 1; and with a grey bar if they do not occur in the baseline at all.

Top high interests

Here's what this audience has an especially strong interest in.

Name Percent Baseline Ratio Normalised ratio

American football 57.33% 15.07% 3.8x

NFL football 46.62% 12.25% 3.8x

Baseball 22.9% 6.02% 3.8x

Basketball 19.52% 5.13% 3.8x

Major League Baseball 18.71% 4.92% 3.8x

NBA basketball 15.13% 3.98% 3.8x

Ice hockey 10.39% 2.73% 3.8x

NHL hockey 9.31% 2.45% 3.8x

College football 8.81% 2.32% 3.8x

New England Patriots (team) 3.85% 1.01% 3.8x An American football team in the NFL. Name Percent Baseline Ratio Normalised ratio

Philadelphia Eagles (team) 2.32% 0.61% 3.8x An American football team in the NFL.

Dallas Cowboys (team) 1.89% 0.5% 3.8x An American football team in the NFL.

Seattle Seahawks (team) 1.56% 0.41% 3.8x An American football team in the NFL.

Southeastern Conference - http://secsports.go.com  An American college athletic conference whose member institutions are 1.19% 0.31% 3.8x located primarily in the Southern part of the United States.

Kansas City Chiefs (team) 1.06% 0.28% 3.8x An American football team in the NFL.

We found a total of 308 interests in this category with at least 1% of the users in this segment. Top publishers

Here are the publishers and television channels from which this audience gets their content.

Name Percent Baseline Ratio Normalised ratio

InsideHoops.com - http://www.insidehoops.com  2.46% 0.66% 3.74x A website focusing on NBA and collegiate basketball.

ProFootballTalk - http://profootballtalk.nbcsports.com  12.38% 3.34% 3.7x An affiliate of NBC Sports featuring news and rumours about the NFL.

SEC Network - http://secsports.go.com  A television channel dedicated to the coverage of college sports within 4.64% 1.29% 3.61x the Southeastern Conference.

CBS Sports - http://www.cbssports.com  10.78% 3.22% 3.35x The sports division of CBS.

Deadspin - http://deadspin.com  9.29% 2.79% 3.33x Sports news and commentary with a humorous slant.

SportsPickle - http://www.sportspickle.com  2.84% 0.85% 3.33x A satirical sports news website.

Bleacher Report - http://bleacherreport.com  A website covering NFL, MLB, NBA, NHL, MMA, college football and 18.44% 5.56% 3.31x basketball, NASCAR, and fantasy sports.

SLAM Magazine - http://www.slamonline.com  3.4% 1.04% 3.28x A basketball magazine and website.

Sports Illustrated - http://www.si.com  16.28% 5.24% 3.11x An American sports media franchise owned by Time Inc. Name Percent Baseline Ratio Normalised ratio

Golf Channel - http://www.golfchannel.com  A television channel featuring golf coverage and news. Owned by NBC Sports. 3.07% 0.99% 3.1x

Golf Digest - http://www.golfdigest.com  1.78% 0.58% 3.07x A golfing magazine and website.

NBC Sports - http://www.nbcsports.com  8.59% 2.99% 2.88x A television show on NBC.

Golf Magazine - http://www.golf.com  1.24% 0.44% 2.83x A golfing magazine and website.

Fox Sports - http://www.foxsports.com  22.18% 8.0% 2.77x A sports-focused television show and website by Fox.

Yahoo Sports - http://sports.yahoo.com  The sports division of Yahoo, focusing on sports news, scores, rumors, and 6.88% 2.55% 2.69x fantasy games.

We found a total of 295 interests in this category with at least 1% of the users in this segment. Top TV shows

Here are the TV shows this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Hockey Night in Canada 1.31% 0.35% 3.74x A television show on CBC Television.

Sunday Night Football 10.17% 2.96% 3.43x A television show on NBC.

SportsNation 13.77% 4.11% 3.35x A television show on ESPN.

Ballers 1.15% 0.39% 2.99x A television show on HBO.

The League 2.73% 0.99% 2.76x A television show on FX.

Last Man Standing 1.01% 0.4% 2.52x A television show on ABC.

Orange County Choppers 1.26% 0.55% 2.29x A television show on CMT.

Late Night with Seth Meyers 3.4% 1.51% 2.25x A television show on NBC.

The Celebrity Apprentice 2.12% 0.95% 2.24x A television show on NBC.

The Game 1.19% 0.53% 2.24x A television show on BET. Name Percent Baseline Ratio Normalised ratio

Guy Code A television show on MTV. 1.62% 0.73% 2.23x

Ridiculousness 5.25% 2.37% 2.22x A television show on MTV.

Chicago P.D. 2.34% 1.06% 2.21x A television show on NBC.

White Collar 1.28% 0.59% 2.19x A television show on USA.

24: Live Another Day 1.51% 0.69% 2.18x A television show on Fox.

We found a total of 210 interests in this category with at least 1% of the users in this segment. Top brands

Here are the brands this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

EA Sports - https://www.easports.com  9.81% 3.73% 2.63x A brand of Electronic Arts that creates and develops sports video games.

Under Armour - https://www.underarmour.com  8.43% 3.3% 2.55x An American athletic apparel brand.

Yuengling - https://www.yuengling.com  1.38% 0.56% 2.47x A large beer brewing company in the United States.

Foot Locker - http://www.footlocker.com  8.99% 3.79% 2.38x An American international sportswear and footwear retailer.

Reebok - http://www.reebok.com  4.78% 2.05% 2.33x An athletic footwear and apparel company.

Oakley - http://www.oakley.com  An American manufacturer of sports performance equipment and athletic 2.43% 1.05% 2.31x apparel.

Budweiser - http://www.budweiser.com  5.3% 2.32% 2.28x A large beer brewing company in the United States.

Blue Moon - http://www.bluemoonbrewingcompany.com  1.49% 0.67% 2.22x A beer brewing company in the United States.

Jimmy John's - https://www.jimmyjohns.com  6.97% 3.18% 2.19x An American counter-serve chain specializing in sub & club sandwiches. Name Percent Baseline Ratio Normalised ratio

Ultimate Fighting Championship - http://www.ufc.com  18.49% 8.48% 2.18x A mixed martial arts promotion company.

Ram Trucks - http://www.ramtrucks.com  A United States-based brand of light to mid-weight commercial vehicles 2.01% 0.93% 2.16x owned by Fiat Chrysler.

Buffalo Wild Wings - http://www.buffalowildwings.com  An American casual dining restaurant and sports bar franchise specialising 11.02% 5.15% 2.14x in chicken wings.

AXE - http://www.axe.us  A brand of male grooming products owned by Unilever. Also known as 1.26% 0.59% 2.13x Lynx in select international markets.

Visa - http://visa.com  4.37% 2.07% 2.11x An American multinational financial services corporation.

Merrill Lynch - https://www.ml.com  3.11% 1.48% 2.11x The wealth management division of Bank of America.

We found a total of 329 interests in this category with at least 1% of the users in this segment. Top communities

Here are the communities this audience cares about.

Name Percent Baseline Ratio Normalised ratio

Bodybuilding.com - http://www.bodybuilding.com  3.0% 1.44% 2.08x A community for those interested in weight training and fitness.

Untappd - https://untappd.com  A social networking service that allows its users to share information 1.53% 0.76% 2.02x about the beer they are drinking, as well as where they are drinking it, with their friends.

TripAdvisor - http://www.tripadvisor.com  A travel website providing user-generated reviews of travel-related 5.23% 2.99% 1.75x content including hotels, restaurants, and attractions.

Yik Yak - http://www.yikyakapp.com  A social media mobile application for anonymous post sharing. Popular on 1.17% 0.73% 1.6x university campuses.

Slickdeals - http://slickdeals.net  A social commerce website featuring crowdsourced deals and coupons 1.8% 1.16% 1.55x from both online and brick-and-mortar retailers.

Glassdoor - http://www.glassdoor.com  An American website where employees can anonymously review 1.1% 0.72% 1.54x companies and their management.

Shots - https://shots.com  1.24% 0.83% 1.49x A selfie photo sharing and social networking app.

Snapchat - https://www.snapchat.com  5.91% 4.07% 1.45x A social media platform for sharing ephemeral photos and videos. Name Percent Baseline Ratio Normalised ratio

MacRumors.com - http://www.macrumors.com  A website that aggregates Mac and Apple related news, rumors, and 3.4% 2.39% 1.43x reports.

Beautylish - http://www.beautylish.com  1.87% 1.46% 1.28x An online community of beauty enthusiasts.

Foursquare - https://foursquare.com  A local search and discovery app that provides recommendations based 5.88% 4.62% 1.27x on previous places visited.

SoundCloud - https://soundcloud.com  An audio distribution platform that enables sound creators to upload, 6.54% 5.18% 1.26x record, promote and share their originally-created sounds.

500px - https://500px.com  An online community for aspiring and professional photographers to 1.53% 1.21% 1.26x share photos.

Suicide Girls - https://suicidegirls.com  An online community that features pin-up photography and profiles of 1.38% 1.11% 1.23x alternative female models who are known as the "Suicide Girls".

Periscope - https://www.periscope.tv  6.11% 5.02% 1.22x A live video streaming app owned by Twitter.

We found a total of 44 interests in this category with at least 1% of the users in this segment. Top educational institutions

Here are the educational institutions this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

University of Washington - http://www.washington.edu  1.19% 0.34% 3.48x An American public research university in Seattle, Washington.

University of Tennessee - http://www.utk.edu  2.03% 0.69% 2.95x An American public university in Knoxville, Tennessee.

Duke University - https://duke.edu  1.89% 0.65% 2.93x An American private research university in Durham, North Carolina.

University of Notre Dame - https://www.nd.edu  1.89% 0.67% 2.83x An American Catholic research university in South Bend, Indiana.

University of Arkansas - http://www.uark.edu  1.13% 0.43% 2.64x An American public research university in Fayetteville, Arkansas.

University of Oregon - https://uoregon.edu  1.74% 0.68% 2.57x An American public research university in Eugene, Oregon.

University of Michigan - https://www.umich.edu  3.2% 1.29% 2.48x An American public research university in Ann Arbor, Michigan.

Michigan State University - https://msu.edu  1.42% 0.58% 2.45x An American public research university located in East Lansing, Michigan.

University of Alabama - https://www.ua.edu  2.39% 1.01% 2.36x An American public research university in Tuscaloosa, Alabama.

Texas A&M University - http://www.tamu.edu  1.19% 0.52% 2.32x An American public research university in College Station, Texas. Name Percent Baseline Ratio Normalised ratio

University of Kansas - http://www.ku.edu  An American public research university in Lawrence, Kansas. 1.38% 0.6% 2.3x

University of Oklahoma - http://www.ou.edu  1.28% 0.57% 2.26x An American public research university in Norman, Oklahoma.

University of Georgia - http://www.uga.edu  2.03% 0.91% 2.22x An American public research university in Athens, Georgia.

Ohio State University - https://www.osu.edu  1.53% 0.72% 2.14x An American public research university in Columbus, Ohio.

University of Nebraska-Lincoln - http://www.unl.edu  1.28% 0.6% 2.13x An American public research university in Lincoln, Nebraska.

We found a total of 20 interests in this category with at least 1% of the users in this segment. Top musical artists

Here are the musical artists this audience is following.

Name Percent Baseline Ratio Normalised ratio

XXL Magazine - http://www.xxlmag.com  4.08% 1.79% 2.28x An American hip hop magazine.

Nas - http://www.nasirjones.com  6.47% 2.87% 2.25x An American rapper, songwriter, record producer and actor.

Wyclef Jean - http://wyclef.com  5.52% 2.55% 2.17x A Haitian rapper and hip hop artist.

Kings of Leon - http://kingsofleon.com  1.44% 0.67% 2.15x An American rock band.

Akon - http://www.akon.com  4.6% 2.16% 2.13x An American rapper and hip hop artist.

Ludacris - http://www.ludaversal.com  18.73% 8.91% 2.1x An American rapper.

Kendrick Lamar - http://www.txdxe.com  11.2% 5.4% 2.07x An American hip hop artist from Compton, California.

Lupe Fiasco - http://www.lupefiasco.com  3.94% 1.91% 2.06x An American rapper and record producer.

The Black Keys - http://www.theblackkeys.com  2.64% 1.3% 2.03x An American rock duo from Akron, Ohio.

The Game - http://www.comptongame.com  3.49% 1.74% 2.01x An American rapper and actor. Name Percent Baseline Ratio Normalised ratio

Chance The Rapper - http://chanceraps.com  An American rapper from Chicago, Illinois. 2.28% 1.14% 2.0x

Dr. Dre - http://www.drdre.com  9.49% 4.76% 1.99x An American rapper and record producer.

Tyga - http://www.tygasworld.com  4.13% 2.14% 1.93x An American rapper from Gardena, California.

Ice Cube - http://icecube.com  11.86% 6.29% 1.89x An American rapper and record producer.

Tim McGraw - http://www.timmcgraw.com  12.67% 6.73% 1.88x An American country music singer and songwriter.

We found a total of 99 interests in this category with at least 1% of the users in this segment. Top celebrities

Here are the celebrities this audience is following.

Name Percent Baseline Ratio Normalised ratio

Roger Federer - http://www.rogerfederer.com  2.23% 0.91% 2.46x A Swiss professional tennis player

Kate Upton - http://www.kateupton.com  An American model and actress, known for her appearances in the Sports 12.17% 5.32% 2.29x Illustrated Swimsuit Issue.

Ronda Rousey 12.53% 5.8% 2.16x An American mixed martial artist, judoka and actress.

Adriana Lima 3.43% 1.75% 1.95x A Brazilian model and actress, best known as a Victoria's Secret Angel.

Mark Cuban - http://blogmaverick.com  24.3% 12.58% 1.93x An American investor best known for his appearance on Shark Tank.

Bill O'Reilly - http://www.billoreilly.com  An American political commentator who hosts the political commentary 4.06% 2.16% 1.88x program The O'Reilly Factor.

Mitt Romney - http://www.mittromney.com  An American businessman, politician, and former Governor of 6.94% 3.71% 1.87x Massachusetts .

Bill Clinton 16.41% 8.86% 1.85x Former President of the United States.

Candice Swanepoel - http://www.candiceswanepoel.com  2.19% 1.21% 1.81x A South African model best known for her work with Victoria's Secret. Name Percent Baseline Ratio Normalised ratio

JWOWW An American television personality who first came to prominence on MTV's Jersey Shore. 7.73% 4.31% 1.8x

David Axelrod An American political analyst. Best known for being the Chief Strategist 2.34% 1.31% 1.79x for Barack Obama's presidential campaigns.

Khloé Kardashian 17.81% 10.15% 1.75x An American television personality.

Kourtney Kardashian - http://www.kourtneykardashian.com  15.8% 9.02% 1.75x An American television personality and model.

Gordon Ramsay 5.77% 3.31% 1.75x A famous chef.

Lily Aldridge 1.56% 0.89% 1.75x An American model and Victoria's Secret Angel.

We found a total of 91 interests in this category with at least 1% of the users in this segment. Top traits and life stages

Here are the top traits and life stages that describe this audience.

Name Percent Baseline Ratio Normalised ratio

Basketball player 1.28% 0.4% 3.19x

Student athlete A participant in an organized competitive sport sponsored by the 1.56% 0.6% 2.6x educational institution in which the student is enrolled.

Athlete 10.89% 4.71% 2.31x

College student 7.51% 5.07% 1.48x

High school student 13.37% 9.38% 1.43x

Student 24.93% 17.94% 1.39x

Foodie 2.59% 1.92% 1.35x

Musician 6.7% 5.74% 1.17x

Married 5.68% 4.91% 1.16x

Parent 11.79% 10.23% 1.15x

Teacher 1.53% 1.75% 0.88x

We found a total of 11 interests in this category with at least 1% of the users in this segment. Top places

Here are the top places this audience cares about, whether it's because they want to travel there or because they live there.

Name Percent Baseline Ratio Normalised ratio

Las Vegas 10.48% 5.88% 1.78x

Nevada 11.07% 6.24% 1.77x

South Carolina 2.77% 1.59% 1.74x

Caribbean 2.61% 1.51% 1.73x

Canada 1.01% 0.59% 1.71x

Arizona 1.56% 0.96% 1.62x

Florida 5.32% 3.48% 1.53x

Hawaii 1.71% 1.13% 1.52x

Texas 3.7% 2.45% 1.51x

Colorado 1.96% 1.35% 1.45x

San Francisco 2.61% 1.84% 1.42x

Chicago 1.22% 0.88% 1.38x

New York City 7.94% 6.38% 1.24x Name Percent Baseline Ratio Normalised ratio

California 6.02% 5.02% 1.2x

United Kingdom 1.76% 1.53% 1.15x

We found a total of 16 interests in this category with at least 1% of the users in this segment. Top games

Here are the games that are popular with this audience.

Name Percent Baseline Ratio Normalised ratio

Madden NFL - https://www.easports.com/madden-nfl  An American football video game series developed by the Electronic Arts 4.06% 1.21% 3.34x brand EA Sports.

NBA 2K - https://www.2k.com/games/nba-2k16  A series of basketball video games published by 2K Sports. The most 4.08% 1.36% 2.99x recent title is NBA 2K16.

Halo - https://www.halowaypoint.com/en-us/games  A military science-fiction first-person shooter video game franchise 3.16% 2.0% 1.58x created by Bungie.

Call of Duty - https://www.callofduty.com  A first-person shooter video game series published by Activision and 6.11% 4.33% 1.41x developed by Infinity Ward.

Grand Theft Auto - http://www.rockstargames.com/grandtheftauto  An open-world, action-adventure video game series published by Rockstar 1.58% 1.17% 1.35x Games.

Assassin's Creed - http://assassinscreed.ubi.com  A historical fiction action-adventure open world stealth video game series 2.28% 1.73% 1.32x developed by Ubisoft.

Titanfall - http://www.titanfall.com  A multiplayer first-person shooter video game published by Electronic 2.34% 1.94% 1.21x Arts. Name Percent Baseline Ratio Normalised ratio

Sonic the Hedgehog - http://www.sonicthehedgehog.com/en/  1.53% 1.3% 1.18x A video game franchise created and owned by Sega.

Destiny - https://www.destinythegame.com  A first-person shooter video game developed by Bungie and published by 5.37% 4.63% 1.16x Activision.

FarmVille - http://farmville.com  2.01% 1.76% 1.14x A farming simulation social network game created by Zynga.

The Elder Scrolls - http://www.elderscrolls.com  A series of action role-playing open world fantasy video games published 2.19% 1.96% 1.11x by Bethesda Softworks.

Dragon Age - http://www.dragonage.com  1.06% 0.95% 1.11x A high fantasy role-playing video game series created by BioWare.

Hearthstone - http://us.battle.net/hearthstone  1.22% 1.26% 0.97x An online collectible card game developed by Blizzard Entertainment.

Counter-Strike - http://blog.counter-strike.net  1.6% 1.66% 0.96x A first-person shooter video game developed by Valve.

Mass Effect - http://masseffect.bioware.com  A science-fiction action role-playing third person shooter video game 1.33% 1.39% 0.96x series developed by BioWare.

We found a total of 21 interests in this category with at least 1% of the users in this segment. Top fictional universes

Here are the fictional universes that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Marvel Comics - http://marvel.com  The fictional universe of Marvel Comics (the comics themselves, the film 15.53% 10.4% 1.49x and television adaptations, etc).

Batman 2.52% 1.77% 1.43x

Fifty Shades - http://www.eljamesauthor.com/books/fifty-shades-of-grey  3.43% 2.46% 1.39x A fictional universe based on a series of erotic romance novels written by E. L. James and their film adaptations.

Star Wars 10.5% 7.71% 1.36x

DC Comics - http://www.dccomics.com  The fictional universe of DC Comics (the comics themselves, the film and 10.8% 8.1% 1.33x television adaptations, etc).

The Lord of the Rings - http://www.lordoftherings.net  A fictional universe based on the high-fantasy novels written by J. R. R. 1.6% 1.25% 1.28x Tolkien and their film adapations.

Twilight - http://stepheniemeyer.com/twilightseries.html  A fictional universe based on a series of vampire-themed fantasy romance 1.69% 1.41% 1.2x novels written by Stephenie Meyer and their film adaptations.

The Hunger Games - http://www.thehungergames.co.uk  A fictional universe based on a series of young adult adventure novels 2.52% 2.13% 1.18x written by Suzanne Collins and their film adaptations. Name Percent Baseline Ratio Normalised ratio

Divergent - http://divergentofficial.com  A fictional universe based on series of young adult science-fiction adventure novels by Veronica Roth and their film adaptations. 1.53% 1.32% 1.16x

Harry Potter - http://www.pottermore.com  A fictional universe based on a series of young adult fantasy novels written 5.28% 4.78% 1.1x by J. K. Rowling and their film adapations.

The Fault In Our Stars A fictional universe based on a young adult romance novel by John Green 1.04% 1.09% 0.95x and its film adaptation.

Pokemon 2.71% 3.07% 0.88x

We found a total of 12 interests in this category with at least 1% of the users in this segment. Top non-profit organisations

Here are the top non-profit organisations among this audience.

Name Percent Baseline Ratio Normalised ratio

FIFA - http://www.fifa.com  The Fédération Internationale de Football Association, the governing 4.08% 1.67% 2.44x body of association football (soccer).

National Rifle Association - http://www.nra.org  2.41% 1.53% 1.58x A nonprofit organization which advocates for gun rights.

International Monetary Fund - http://www.imf.org  1.04% 0.66% 1.56x An international organisation designed to foster monetary cooperation.

USAID - https://www.usaid.gov  A U.S. government agency that provides economic, development and 1.04% 0.66% 1.56x humanitarian assistance around the world.

Human Rights Watch - https://www.hrw.org  An international non-governmental organization that conducts research 3.65% 2.46% 1.48x and advocacy on human rights.

Make-A-Wish Foundation - http://worldwish.org  An American non-profit organisation that arranges "wish" experiences for 3.04% 2.06% 1.48x children with life-threatening medical conditions.

United Nations - http://www.un.org  An intergovernmental organization to promote international 8.84% 6.0% 1.47x cooperation.

Media Matters for America - http://mediamatters.org  1.4% 0.96% 1.46x A politically progressive American media watchdog group. Name Percent Baseline Ratio Normalised ratio

World Bank - http://www.worldbank.org  An international financial institution that provides loans to developing countries for capital programs. 1.28% 0.89% 1.45x

NASA - https://www.nasa.gov  The National Aeronautics and Space Administration, the United States 19.5% 13.75% 1.42x government agency responsible for the civilian space program as well as aeronautics and aerospace research.

European Space Agency - http://www.esa.int  An intergovernmental European organization dedicated to the 1.42% 1.04% 1.37x exploration of space with 22 member states.

The SETI Institute - http://www.seti.org  A nonprofit organization that conducts scientific research on life in the 1.08% 0.92% 1.18x universe. SETI stands for "Search for Extraterrestrial Intelligence".

World Food Programme - http://www.wfp.org  The food assistance branch of the United Nations and the world's largest 1.92% 1.64% 1.17x humanitarian organization addressing hunger and promoting food security.

charity: water - http://www.charitywater.org  A non-profit organization that brings clean and safe drinking water to 2.91% 2.54% 1.14x people in developing countries.

Bill & Melinda Gates Foundation - http://www.gatesfoundation.org  A nonprofit organization supporting initiatives in education, world health 5.91% 5.21% 1.13x and population, and community giving.

We found a total of 25 interests in this category with at least 1% of the users in this segment.

Top events

Here are some events that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Super Bowl - http://www.superbowl.com  4.22% 1.38% 3.05x The annual championship game of the National Football League.

Olympic Games - http://www.olympic.org  An international sporting event featuring summer and winter sports 15.96% 6.51% 2.45x competitions.

US Open - http://www.usopen.org  2.64% 1.17% 2.26x The United States Open Tennis Championships. Held annually in August.

Wimbledon - http://www.wimbledon.com  A tennis tournament held at the All England Club in Wimbledon, London. 1.92% 0.85% 2.25x Formally known as, "The Championships, Wimbledon"

Lollapalooza - http://www.lollapalooza.com  An annual music festival held primarily in Chicago, with offshoots in 1.69% 0.79% 2.13x Germany and some South American countries.

American Music Awards - http://www.theamas.com  2.73% 1.46% 1.87x An annual American awards ceremony for the music industry.

The Grammys - https://www.grammy.com  10.05% 5.48% 1.83x An annual American awards ceremony for the music industry.

Bonnaroo - http://www.bonnaroo.com  1.26% 0.69% 1.82x An annual music festival held in Tennessee. Name Percent Baseline Ratio Normalised ratio

The Academy Awards - http://oscars.org  An annual American awards ceremony for the film industry. Also known as 6.51% 3.76% 1.73x The Oscars.

Tough Mudder - https://toughmudder.com  An endurance event consisting of a 10-12 mile obstacle race. 1.76% 1.04% 1.7x

Coachella - https://www.coachella.com  2.68% 1.61% 1.67x An annual music festival held in California.

Sundance Film Festival - http://www.sundance.org/festivals/sundance-film-festival/  3.34% 2.04% 1.64x An American independent film festival that takes place annually in Utah. Organised by the Sundance Institute.

Ultra Music Festival - http://ultramusicfestival.com  An annual outdoor electronic music festival that occurs in March in the city 1.8% 1.15% 1.57x of Miami, Florida.

CMA Music Festival - http://www.cmaworld.com/cma-music-festival/  An American country music festival hosted each June by the Country 1.44% 0.94% 1.54x Music Association in Nashville, Tennessee.

Academy of Country Music Awards - https://www.acmcountry.com  6.15% 4.08% 1.51x An annual country music awards program.

We found a total of 25 interests in this category with at least 1% of the users in this segment. Top sports teams

Here are some sports teams that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Edmonton Oilers 1.08% 0.28% 3.8x A Canadian hockey team in the NHL.

Toronto Raptors 1.38% 0.37% 3.74x An American basketball team in the NBA.

Carolina Hurricanes 1.24% 0.34% 3.61x An American hockey team in the NHL.

Arizona Coyotes 1.49% 0.41% 3.59x An American hockey team in the NHL.

Minnesota Timberwolves 1.71% 0.48% 3.57x An American basketball team in the NBA.

Toronto Blue Jays 1.26% 0.36% 3.55x An American Major League Baseball team.

Miami Marlins 1.42% 0.4% 3.53x An American Major League Baseball team.

Anaheim Ducks 1.65% 0.47% 3.52x An American hockey team in the NHL.

New Orleans Pelicans 1.6% 0.46% 3.51x An American basketball team in the NBA.

Charlotte Hornets 2.57% 0.74% 3.47x An American basketball team in the NBA. Name Percent Baseline Ratio Normalised ratio

Washington Wizards An American basketball team in the NBA. 1.85% 0.53% 3.47x

Atlanta Hawks 2.75% 0.79% 3.46x An American basketball team in the NBA.

Denver Nuggets 1.98% 0.57% 3.45x An American basketball team in the NBA.

Phoenix Suns 2.14% 0.62% 3.44x An American basketball team in the NBA.

Toronto Maple Leafs 1.28% 0.37% 3.44x A Canadian hockey team in the NHL.

We found a total of 129 interests in this category with at least 1% of the users in this segment. Top general interests

Here are some other things this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Southeastern Conference football 5.25% 1.46% 3.6x

Southeastern Conference - http://secsports.go.com  An American college athletic conference whose member institutions are 7.28% 2.05% 3.55x located primarily in the Southern part of the United States.

MLB fantasy baseball 1.42% 0.4% 3.53x

Fantasy sports 10.73% 3.39% 3.17x

NFL fantasy football 7.35% 2.33% 3.15x

Sports betting 3.36% 1.09% 3.08x

College baseball 2.16% 0.71% 3.07x

College softball 2.07% 0.73% 2.85x

College football 32.96% 11.78% 2.8x

College basketball 14.18% 5.1% 2.78x

Golf 12.76% 4.65% 2.75x

Softball 2.84% 1.08% 2.62x Name Percent Baseline Ratio Normalised ratio

NHL hockey 32.48% 12.44% 2.61x

Ice hockey 32.94% 12.66% 2.6x

NBA basketball 47.68% 18.7% 2.55x

We found a total of 419 interests in this category with at least 1% of the users in this segment. Raw text

Entities are displayed with a grey bar if they do not appear among the top 5000 entities in the baseline.

Top hashtags

Here are some of the top hashtags that have been recently used by this audience.

Value Percent Baseline Ratio Normalised ratio

#fantasyfootball 1.33% 0.4% 3.35x

#seahawks 1.51% 0.46% 3.31x

#gohawks 1.58% 0.49% 3.21x

#nfl 2.75% 0.89% 3.09x

#patriots 1.08% 0.38% 2.85x

#football 1.44% 0.61% 2.36x

#usa 1.24% 0.67% 1.85x

#neverforget 1.04% 0.6% 1.73x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top bio phrases

Here are some of the top keywords and phrases used by this audience in their bios.

Value Percent Baseline Ratio Normalised ratio

sports 2.43% 0.85% 2.87x

father 1.47% 0.84% 1.75x

husband 1.65% 1.05% 1.57x

family 1.15% 0.76% 1.52x

music 2.01% 1.73% 1.16x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top mentions

Here are some of the top users mentioned and retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

@NHL 1.31% 0.36% 3.68x

@nflnetwork 2.8% 0.77% 3.63x

@AdamSchefter 1.87% 0.53% 3.51x

@ESPNNFL 2.59% 0.75% 3.47x

@MLB 4.15% 1.22% 3.4x

@dallascowboys 2.03% 0.6% 3.39x

@CollegeGameDay 1.56% 0.46% 3.37x

@RealSkipBayless 1.56% 0.47% 3.32x

@Yankees 1.71% 0.53% 3.21x

@Seahawks 2.05% 0.65% 3.18x

@NFL 6.13% 1.94% 3.16x

@Patriots 2.39% 0.76% 3.13x

@BleacherReport 3.09% 1.0% 3.1x Value Percent Baseline Ratio Normalised ratio

@SportsCenter 7.66% 2.69% 2.85x

@espn 5.12% 1.82% 2.8x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top retweets

Here are the some of the top posts retweeted by this audience.

We couldn't find any entities that have been used by at least 0.5% of the users in this segment. The miscellaneous segment Back to segments 

This segment consists of the 4918 users who don't belong to any of the previous segments.

Gender and account type breakdown 34.6% 60.1% 5.3% MALE FEMALE UNKNOWN GENDER

Top languages Breakdown by device

English 100.0% iPhone 23.5%

Computer 23.2%

Android 22.8%

Unknown 22.5%

Other 8.0% Breakdown by city Breakdown by country

Unknown 51.6% United States 100.0%

Other 42.1%

Los Angeles, California, United 2.4% States

New York, New York, United 2.0% States

Chicago, Illinois, United States 1.9% Inferred psychographics

For each category of interests, we'll display the top 15 such interests.

Interests are displayed with a green bar if their ratio (compared to the baseline) is greater than 1; with a red bar if their ratio is between 0 and 1; and with a grey bar if they do not occur in the baseline at all.

Top high interests

Here's what this audience has an especially strong interest in.

Name Percent Baseline Ratio Normalised ratio

Teacher (trait) 1.12% 0.81% 1.38x

Author (trait) 1.38% 1.06% 1.3x

GoFundMe (community) - http://www.gofundme.com  A crowdfunding platform that allows people to raise money for events 1.65% 1.3% 1.26x ranging from celebrations and graduations to challenging circumstances like accidents and illnesses.

Facebook (community) - https://www.facebook.com  11.31% 10.27% 1.1x An online social networking service.

5 Seconds of Summer (artist) - http://www.5sos.com  1.38% 1.29% 1.08x An Australian pop rock/pop punk band.

YouTubers 1.59% 1.54% 1.03x

Hootsuite (brand) - https://hootsuite.com  1.55% 1.55% 1.0x A social media management system for brand management.

Married (trait) 4.68% 4.73% 0.99x Name Percent Baseline Ratio Normalised ratio

WordPress (brand) - https://wordpress.com  1.71% 1.74% 0.98x A free and open-source content management system for websites.

Fox News (publisher) - http://www.foxnews.com  A website and basic cable channel for news coverage and right-leaning 2.5% 2.55% 0.98x political opinion on current events.

Pinterest (community) - https://www.pinterest.com  1.44% 1.5% 0.96x A visual discovery tool for users to find project ideas and inspiration.

Internet celebrities 3.25% 3.44% 0.95x

Conservative American politics 5.19% 5.52% 0.94x

Writing 4.27% 4.72% 0.9x

Parent (trait) 6.08% 6.84% 0.89x

We found a total of 123 interests in this category with at least 1% of the users in this segment. Top publishers

Here are the publishers and television channels from which this audience gets their content.

Name Percent Baseline Ratio Normalised ratio

WorldNetDaily - http://www.wnd.com  1.06% 0.89% 1.18x A website featuring politically conservative content.

Breitbart - http://www.breitbart.com  A group of American politically conservative news and opinion websites. 1.99% 2.0% 1.0x Founded by Andrew Breitbart.

LifeNews.com - http://www.lifenews.com  1.04% 1.08% 0.96x A website featuring pro-life content and news.

ThinkProgress - http://thinkprogress.org  2.52% 2.86% 0.88x An American political news blog with a progressive slant.

Upworthy - https://www.upworthy.com  5.45% 6.36% 0.86x A website that aggregates viral content.

Drudge Report - http://www.drudgereport.com  3.15% 3.7% 0.85x News about politics and entertainment. Run by Matt Drudge.

WebMD - http://www.webmd.com  4.43% 5.53% 0.8x A website providing health news, advice, and expertise.

Fox News - http://www.foxnews.com  A website and basic cable channel for news coverage and right-leaning 13.85% 17.7% 0.78x political opinion on current events.

Logo TV - http://www.logotv.com  1.34% 1.76% 0.76x The television channel. Aimed primarily at LGBTQ audiences. Name Percent Baseline Ratio Normalised ratio

NBC - http://www.nbc.com  The television network. 34.61% 48.87% 0.71x

U.S. News & World Report - http://www.usnews.com  An American media company that publishes news, opinion, consumer 1.1% 1.59% 0.69x advice, rankings, and analysis.

Yahoo! News - http://news.yahoo.com  An online news source managed by Yahoo!. Includes both aggregated 4.49% 6.49% 0.69x content and original content.

The Washington Post - https://www.washingtonpost.com  7.32% 10.79% 0.68x An internationally-distributed American newspaper.

Investigation Discovery - http://www.investigationdiscovery.com  An American television network owned by Discovery Communications 2.44% 3.69% 0.66x that features documentary-style programming dealing with true crime.

Reuters - http://www.reuters.com  An international news agency reporting primarily on news in business, 6.79% 10.35% 0.66x politics, entertainment, and technology.

We found a total of 134 interests in this category with at least 1% of the users in this segment. Top TV shows

Here are the TV shows this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

RuPaul's Drag Race 1.04% 1.27% 0.82x A reality show on Logo TV.

American Horror Story 2.26% 3.07% 0.74x A television show on FX.

Big Brother 2.22% 3.12% 0.71x A television show on CBS.

True Blood 2.22% 3.13% 0.71x A television show on HBO.

Talking Dead 2.38% 3.54% 0.67x A television show on AMC.

The Ellen DeGeneres Show 19.56% 30.48% 0.64x A television show on NBC.

Ghost Adventures 1.57% 2.48% 0.63x A television show on The Travel Channel.

The Real Housewives of Beverly Hills 1.55% 2.5% 0.62x A television show on Bravo Media.

Supernatural 1.73% 2.83% 0.61x A television show on The CW.

The Walking Dead 5.82% 9.59% 0.61x A television show on AMC. Name Percent Baseline Ratio Normalised ratio

The Real Housewives of New Jersey A television show on Bravo Media. 1.57% 2.62% 0.6x

Pretty Little Liars 1.99% 3.29% 0.6x The ABC Family television show.

Property Brothers 1.1% 1.87% 0.59x A television show on HGTV.

Doctor Who 1.69% 2.86% 0.59x A British television show.

Girl Code 1.5% 2.61% 0.58x A television show on MTV.

We found a total of 58 interests in this category with at least 1% of the users in this segment. Top brands

Here are the brands this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

Hootsuite - https://hootsuite.com  2.4% 2.62% 0.92x A social media management system for brand management.

WordPress - https://wordpress.com  9.15% 11.41% 0.8x A free and open-source content management system for websites.

Hy-Vee - https://www.hy-vee.com  An American supermarket chain located throughout the Midwestern 1.02% 1.36% 0.75x United States.

ipsy - https://www.ipsy.com  A beauty subscription box service. Founded by YouTube beauty blogger 1.22% 1.71% 0.71x Michelle Phan.

Buffer - https://buffer.com  A software application designed to manage social networks by scheduling 1.14% 1.65% 0.69x social media posts.

Whole Foods Market - http://www.wholefoodsmarket.com  6.87% 10.18% 0.67x An American supermarket chain specialising in natural and organic food.

Chase - https://www.chase.com  An American bank that constitutes the consumer and commercial banking 1.85% 2.81% 0.66x subsidiary of JPMorgan Chase.

Amazon Kindle - http://www.amazon.com/kindle  2.5% 3.85% 0.65x A series of e-book readers designed and marketed by Amazon. Name Percent Baseline Ratio Normalised ratio

Amazon Music - http://www.amazon.com/primemusic  3.07% 4.96% 0.62x An online music store and music locker operated by Amazon.

Kroger - http://www.kroger.com  An American supermarket chain. 1.08% 1.76% 0.61x

Cracker Barrel - http://www.crackerbarrel.com  1.36% 2.23% 0.61x An American restaurant chain.

Yahoo! - https://www.yahoo.com  An American multinational technology company most known for its web 6.02% 10.04% 0.6x portal and related services.

OPI - http://www.opi.com  1.26% 2.15% 0.59x An American manufacturer of nail care products.

Eventbrite - https://www.eventbrite.com  2.07% 3.52% 0.59x A global social marketplace for creating and finding events.

REI - http://www.rei.com  An American retail chain carrying gear, apparel, and footwear for a wide 1.14% 1.96% 0.58x range of outdoor activities.

We found a total of 96 interests in this category with at least 1% of the users in this segment. Top communities

Here are the communities this audience cares about.

Name Percent Baseline Ratio Normalised ratio

Facebook - https://www.facebook.com  15.62% 14.24% 1.1x An online social networking service.

Vine - https://vine.co  A short-form video sharing service where users can share six second-long 1.97% 1.96% 1.01x looping video clips.

GoFundMe - http://www.gofundme.com  A crowdfunding platform that allows people to raise money for events 7.83% 8.02% 0.98x ranging from celebrations and graduations to challenging circumstances like accidents and illnesses.

Causes.com - https://www.causes.com  An online campaigning platform for users to support a common cause and 1.69% 1.87% 0.9x start grassroots campaigns.

FitFluential - http://fitfluential.com  1.14% 1.27% 0.89x An online community for fitness enthusiasts.

Change.org - https://www.change.org  A petition website that provides a petition tool for its users and hosts 7.06% 8.08% 0.87x sponsored campaigns for organizations.

YouTube - https://www.youtube.com  24.64% 32.27% 0.76x A video-sharing website. Name Percent Baseline Ratio Normalised ratio

Tumblr - https://www.tumblr.com  A microblogging platform and social networking website owned by Yahoo that allows users to post multimedia and other content to a short-form blog. 2.34% 3.25% 0.72x

Yelp - http://www.yelp.com  A website that publishes user-generated reviews of businesses, including 1.3% 1.83% 0.71x restaurants, retail, nightlife, entertainment, and services.

Vimeo - http://vimeo.com  1.4% 2.03% 0.69x A video-sharing website.

Pinterest - https://www.pinterest.com  11.41% 17.01% 0.67x A visual discovery tool for users to find project ideas and inspiration.

Periscope - https://www.periscope.tv  3.33% 5.02% 0.66x A live video streaming app owned by Twitter.

Foursquare - https://foursquare.com  A local search and discovery app that provides recommendations based 2.85% 4.62% 0.62x on previous places visited.

Flickr - https://www.flickr.com  1.89% 3.42% 0.55x An image hosting and video hosting website and community.

LinkedIn - https://www.linkedin.com  A business-oriented social networking service focusing on professional 4.21% 8.03% 0.52x networking. We found a total of 21 interests in this category with at least 1% of the users in this segment. Top educational institutions

Here are the educational institutions this audience is affiliated with.

Name Percent Baseline Ratio Normalised ratio

Harvard University - http://www.harvard.edu  1.83% 6.22% 0.29x An American private research university in Cambridge, Massachusetts.

We found a total of 1 interest in this category with at least 1% of the users in this segment. Top musical artists

Here are the musical artists this audience is following.

Name Percent Baseline Ratio Normalised ratio

Jack & Jack - http://jackandjackofficial.com  An American pop-rap duo consisting of Jack Johnson and Jack Gilinsky, 1.81% 1.54% 1.17x who rose to fame through the video-sharing platform Vine.

Shawn Mendes - http://www.shawnmendesofficial.com  A Canadian singer who rose to prominence through the video sharing 2.2% 1.94% 1.13x application Vine.

The Vamps - http://www.thevamps.net  1.06% 0.98% 1.08x A British pop band.

Sleeping With Sirens - http://sleepingwithsirens.net  1.5% 1.43% 1.05x An American rock band from Orlando, Florida.

My Chemical Romance - http://mychemicalromance.com  1.06% 1.12% 0.94x An American rock band from New Jersey.

Panic! At The Disco - http://www.panicatthedisco.com  1.42% 1.64% 0.87x An American rock band from Las Vegas, Nevada,

5 Seconds of Summer - http://www.5sos.com  2.3% 2.86% 0.8x An Australian pop rock/pop punk band.

Fifth Harmony - http://fifthharmonyofficial.com  An American pop music girl group formed on the second season of the The 1.34% 1.72% 0.78x X Factor.

Fall Out Boy - http://falloutboy.com  2.14% 2.97% 0.72x An American rock band. Name Percent Baseline Ratio Normalised ratio

Lana Del Rey - http://lanadelrey.com  An American singer, songwriter and model. 2.46% 3.7% 0.67x

Britney Spears - http://www.britneyspears.com  9.5% 15.23% 0.62x An American pop singer and actress.

Korn - http://korn.com  1.2% 1.96% 0.61x An American nu metal band.

Selena Gomez - https://www.selenagomez.com  6.97% 11.49% 0.61x An American actress, singer and fashion designer.

Nick Jonas - http://www.nickjonas.com  An American singer-songwriter and actor. Best known as one of the Jonas 2.77% 4.62% 0.6x Brothers, a pop rock band he formed with his brothers Kevin and Joe.

Ed Sheeran - http://www.edsheeran.com  3.23% 5.5% 0.59x An English singer-songwriter and musician.

We found a total of 38 interests in this category with at least 1% of the users in this segment. Top celebrities

Here are the celebrities this audience is following.

Name Percent Baseline Ratio Normalised ratio

Aaron Carpenter 1.24% 0.96% 1.29x An Internet celebrity best known for his videos on Vine.

Taylor Caniff 1.3% 1.04% 1.26x A celebrity on YouTube and Vine. Popular among teenage girls.

Alfie Deyes - https://www.youtube.com/user/PointlessBlog  An English YouTuber who runs the channels PointlessBlog, 1.85% 1.54% 1.2x PointlessBlogVlogs, and PointlessBlogGames.

Hayes Grier An Internet celebrity best known for his Vine videos. He is the younger 1.75% 1.47% 1.19x brother of Nash Grier.

Carter Reynolds 1.5% 1.27% 1.19x An American Internet celebrity best known for his videos on Vine.

Miranda Sings - http://mirandasings.com  A satirical Internet character created and portrayed by American YouTube 1.95% 1.67% 1.17x personality Colleen Ballinger Evans on her YouTube channel "mirandasings08".

Andrea Russett - https://www.youtube.com/user/GETTOxFABxFOREVER  1.5% 1.33% 1.13x An American YouTube celebrity best known for her videos on the YouTube channel "GETTOxFABxFOREVER". Name Percent Baseline Ratio Normalised ratio

Caspar Lee - https://www.youtube.com/user/dicasp  An English YouTube celebrity best known for his videos on the YouTube 1.77% 1.59% 1.11x channel "dicasp".

Rush Limbaugh - http://www.rushlimbaugh.com  An American radio talk show host, writer, and conservative political 2.48% 2.26% 1.1x commentator.

Matthew Espinosa 1.36% 1.24% 1.1x A vine celebrity. Popular among teenage girls.

Ann Coulter 3.17% 2.93% 1.08x An American conservative social and political commentator.

Laura Ingraham - http://www.lauraingraham.com  An American radio talk show host, author, and conservative political 2.75% 2.57% 1.07x commentator.

Connor Franta - https://www.youtube.com/user/ConnorFranta  1.79% 1.68% 1.06x An American Youtube celebrity.

Sean Hannity - http://www.hannity.com  An American radio and television host, author, and conservative political 4.35% 4.21% 1.03x commentator.

Michelle Malkin - http://michellemalkin.com  3.36% 3.29% 1.02x An American conservative blogger, political commentator, and author.

We found a total of 75 interests in this category with at least 1% of the users in this segment. Top traits and life stages

Here are the top traits and life stages that describe this audience.

Name Percent Baseline Ratio Normalised ratio

Author 1.38% 1.06% 1.3x

Teacher 2.03% 1.75% 1.16x

Married 4.74% 4.91% 0.96x

Parent 8.01% 10.23% 0.78x

Student 11.47% 17.94% 0.64x

College student 3.01% 5.07% 0.59x

High school student 5.49% 9.38% 0.59x

Musician 3.27% 5.74% 0.57x

Athlete 2.28% 4.71% 0.48x

We found a total of 9 interests in this category with at least 1% of the users in this segment. Top places

Here are the top places this audience cares about, whether it's because they want to travel there or because they live there.

Name Percent Baseline Ratio Normalised ratio

Texas 1.87% 2.45% 0.76x

California 3.23% 5.02% 0.64x

New York City 3.82% 6.38% 0.6x

Florida 1.97% 3.48% 0.57x

Europe 1.63% 2.91% 0.56x

Nevada 3.09% 6.24% 0.49x

Las Vegas 2.83% 5.88% 0.48x

We found a total of 7 interests in this category with at least 1% of the users in this segment. Top games

Here are the games that are popular with this audience.

We couldn't find any interests that have been used by at least 1% of the users in this segment. Top fictional universes

Here are the fictional universes that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

The Shadowhunter Chronicles - http://www.cassandraclare.com/my-writing/novels  1.16% 1.0% 1.16x A fictional universe based on series of young adult fantasy novels written by Cassandra Clare and their film and television adaptations.

Divergent - http://divergentofficial.com  A fictional universe based on series of young adult science-fiction 1.04% 1.32% 0.78x adventure novels by Veronica Roth and their film adaptations.

Fifty Shades - http://www.eljamesauthor.com/books/fifty-shades-of-grey  1.59% 2.46% 0.65x A fictional universe based on a series of erotic romance novels written by E. L. James and their film adaptations.

Harry Potter - http://www.pottermore.com  A fictional universe based on a series of young adult fantasy novels written 2.99% 4.78% 0.63x by J. K. Rowling and their film adapations.

The Hunger Games - http://www.thehungergames.co.uk  A fictional universe based on a series of young adult adventure novels 1.16% 2.13% 0.54x written by Suzanne Collins and their film adaptations.

DC Comics - http://www.dccomics.com  The fictional universe of DC Comics (the comics themselves, the film and 3.38% 8.1% 0.42x television adaptations, etc).

Star Wars 3.07% 7.71% 0.4x Name Percent Baseline Ratio Normalised ratio

Marvel Comics - http://marvel.com  The fictional universe of Marvel Comics (the comics themselves, the film and television adaptations, etc). 4.01% 10.4% 0.39x

We found a total of 8 interests in this category with at least 1% of the users in this segment. Top non-profit organisations

Here are the top non-profit organisations among this audience.

Name Percent Baseline Ratio Normalised ratio

Greenpeace - http://www.greenpeace.org  1.91% 2.64% 0.72x A non-governmental environmental organization.

World Wildlife Fund - http://www.worldwildlife.org  An international non-governmental organization working on issues 3.27% 4.91% 0.67x regarding the conservation, research and restoration of the environment.

Amnesty International - http://www.amnesty.org  2.01% 3.04% 0.66x A non-governmental organization focused on protecting human rights.

WikiLeaks - https://wikileaks.org  An international journalistic organisation that publishes classified 1.65% 3.12% 0.53x information from anonymous sources for the purpose of government and corporate accountability.

Make-A-Wish Foundation - http://worldwish.org  An American non-profit organisation that arranges "wish" experiences for 1.08% 2.06% 0.52x children with life-threatening medical conditions.

Bill & Melinda Gates Foundation - http://www.gatesfoundation.org  A nonprofit organization supporting initiatives in education, world health 2.64% 5.21% 0.51x and population, and community giving.

United Nations - http://www.un.org  An intergovernmental organization to promote international 2.97% 6.0% 0.49x cooperation. Name Percent Baseline Ratio Normalised ratio

charity: water - http://www.charitywater.org  A non-profit organization that brings clean and safe drinking water to 1.2% 2.54% 0.47x people in developing countries.

NASA - https://www.nasa.gov  The National Aeronautics and Space Administration, the United States government agency responsible for the civilian space program as well as 6.36% 13.75% 0.46x aeronautics and aerospace research.

We found a total of 9 interests in this category with at least 1% of the users in this segment. Top events

Here are some events that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Vans Warped Tour - http://vanswarpedtour.com  1.24% 1.53% 0.81x A traveling music festival in the United States.

VidCon - http://vidcon.com  1.02% 1.53% 0.66x An annual online video conference held in California.

Shorty Awards - http://shortyawards.com  1.67% 2.88% 0.58x Annual awards recognising content creators on social media platforms.

San Diego Comic-Con - http://www.comic-con.org  A multigenre entertainment and comic convention held annually in San 1.57% 4.35% 0.36x Diego, California.

South by Southwest (SXSW) - http://www.sxsw.com  A series of annual festivals and conferences focused on music, film and 1.1% 3.21% 0.34x innovation. Based in Austin.

The Academy Awards - http://oscars.org  An annual American awards ceremony for the film industry. Also known 1.22% 3.76% 0.32x as The Oscars.

Olympic Games - http://www.olympic.org  An international sporting event featuring summer and winter sports 1.99% 6.51% 0.31x competitions.

The Grammys - https://www.grammy.com  1.5% 5.48% 0.27x An annual American awards ceremony for the music industry.

We found a total of 8 interests in this category with at least 1% of the users in this segment.

Top sports teams

Here are some sports teams that this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

New England Patriots 1.28% 3.9% 0.33x An American football team in the NFL.

Dallas Cowboys 1.34% 4.65% 0.29x An American football team in the NFL.

We found a total of 2 interests in this category with at least 1% of the users in this segment. Top general interests

Here are some other things this audience is interested in.

Name Percent Baseline Ratio Normalised ratio

Playboy Playmates Female models who are featured in the centerfold of Playboy Magazine 2.18% 2.23% 0.97x as a "Playmate of the Month".

Paleolithic diet A diet based on the types of foods presumed to have been eaten by early 1.16% 1.25% 0.93x humans, consisting chiefly of meat, fish, vegetables, and fruit, and excluding dairy or grain products and processed food.

Romance novels 1.71% 1.84% 0.93x

Pro-life activism 1.85% 2.0% 0.93x A sociopolitical movement opposing the right to elective abortion.

Abortion rights 3.27% 3.58% 0.91x Support for or opposition to the right to elective abortion.

Pro-choice activism 1.46% 1.63% 0.9x A sociopolitical movement supporting the right to elective abortion.

Conservative American politics 13.16% 15.17% 0.87x

Organised labour 1.12% 1.3% 0.86x

Young adult fiction 2.83% 3.29% 0.86x

Television 72.81% 84.42% 0.86x Name Percent Baseline Ratio Normalised ratio

Glamour models 2.83% 3.35% 0.84x

C. S. Lewis 3.8% 4.51% 0.84x

Libertarian American politics 3.97% 4.76% 0.83x

Classic literature 3.84% 4.67% 0.82x Mostly old books and authors.

U.S. Republican Party 8.78% 10.85% 0.81x

We found a total of 274 interests in this category with at least 1% of the users in this segment. Raw text

Entities are displayed with a grey bar if they do not appear among the top 5000 entities in the baseline.

Top hashtags

Here are some of the top hashtags that have been recently used by this audience.

We couldn't find any entities that have been used by at least 1% of the users in this segment. Top bio phrases

Here are some of the top keywords and phrases used by this audience in their bios.

Value Percent Baseline Ratio Normalised ratio

wife 1.57% 1.42% 1.11x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top mentions

Here are some of the top users mentioned and retweeted by this audience.

Value Percent Baseline Ratio Normalised ratio

@teespring 9.31% 6.75% 1.38x

@Change 2.24% 1.66% 1.34x

@gofundme 3.01% 2.28% 1.32x

@TheEllenShow 2.26% 1.76% 1.28x

@ShareThis 3.19% 2.55% 1.25x

Only the top 15 entities used by at least 1% of the users in this segment were included. Top retweets

Here are the some of the top posts retweeted by this audience.

We couldn't find any entities that have been used by at least 0.5% of the users in this segment. Macromeasures enables brands, agencies and marketing intelligence tools to tap into the interest graph of public social networks like Twitter and Instagram.

We allow brands to easily understand their audience in a structured and comprehensive way, with far larger sample sizes and much faster analysis than traditional market research tools.

Macromeasures focuses on the who and why of an audience, providing the insight you need for more effective market research, lead generation, content marketing and media planning.