@Teespring Audience Analysis
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audience report This report was created by analysing the last 38861 Twitter followers of @teespring. @teespring aggregate statistics Gender and account type breakdown 8.1% 42.0% 43.6% 6.3% NOT PERSONAL MALE FEMALE UNKNOWN GENDER Top languages Breakdown by device English 83.0% Computer 23.7% Other 11.4% Unknown 23.5% Spanish 3.5% iPhone 18.7% Russian 1.1% Android 18.6% Portuguese 1.0% Other 15.5% Breakdown by city Breakdown by country Unknown 56.1% United States 44.8% Other 40.0% Other 23.7% San Francisco, California, United Unknown 21.5% 1.4% States United Kingdom 5.7% New York, New York, United States 1.3% Canada 4.3% Los Angeles, California, United 1.2% States @teespring segmentation analysis We then narrowed our analysis to the 16878 accounts in this audience that are personal, and primarily speak English, and are primarily based in United States, for which we have detected at least 5 different interests (the "personal section"). This section includes 43.4% of the original audience. Among the users in this section, we were able to find the following segments: The "Gamers" segment The "Country culture" segment This segment includes 20.4% of the personal section of your audience and is This segment includes 18.3% of the personal section of your audience and is defined by the following filters: defined by the following filters: • A strong interest in Gaming • One or more of the following interest criteria: Of the 3447 users in this segment: • A strong interest in Country culture • A strong interest in Country music • 14.8% are also in the "Startups" segment. • 14.2% are also in the "Country culture" segment. Of the 3097 users in this segment: • 24.2% are also in the "Art and design" segment. • 8.5% are also in the "Startups" segment. • 32.4% are also in the "Sports fans" segment. • 24.4% are also in the "Art and design" segment. • 24.5% are also in the "Rap and hip hop" segment. • 15.9% are also in the "Gamers" segment. 37.4% of the users in this segment do not appear in any of the 5 other • 40.8% are also in the "Sports fans" segment. segments. • 17.0% are also in the "Rap and hip hop" segment. 37.0% of the users in this segment do not appear in any of the 5 other segments. The "Art and design" segment The "Rap and hip hop" segment This segment includes 23.2% of the personal section of your audience and is This segment includes 16.9% of the personal section of your audience and is defined by the following filters: defined by the following filters: • One or more of the following interest criteria: • A strong interest in Rap and hip hop • A strong interest in Art Of the 2845 users in this segment: • Arts and crafts • 17.2% are also in the "Startups" segment. Of the 3920 users in this segment: • 18.5% are also in the "Country culture" segment. • 31.3% are also in the "Startups" segment. • 25.3% are also in the "Art and design" segment. • 19.3% are also in the "Country culture" segment. • 29.7% are also in the "Gamers" segment. • 21.3% are also in the "Gamers" segment. • 44.7% are also in the "Sports fans" segment. • 25.9% are also in the "Sports fans" segment. 25.3% of the users in this segment do not appear in any of the 5 other • 18.4% are also in the "Rap and hip hop" segment. segments. 30.7% of the users in this segment do not appear in any of the 5 other segments. The "Startups" segment The "Sports fans" segment This segment includes 15.4% of the personal section of your audience and is This segment includes 26.3% of the personal section of your audience and is defined by the following filters: defined by the following filters: • Startups • One or more of the following interest criteria: Of the 2599 users in this segment: • A strong interest in American football • A strong interest in Baseball • 10.2% are also in the "Country culture" segment. • A strong interest in Basketball • 47.1% are also in the "Art and design" segment. • A strong interest in Ice hockey • 19.7% are also in the "Gamers" segment. Of the 4436 users in this segment: • 27.8% are also in the "Sports fans" segment. • 18.9% are also in the "Rap and hip hop" segment. • 16.3% are also in the "Startups" segment. • 28.5% are also in the "Country culture" segment. 29.2% of the users in this segment do not appear in any of the 5 other segments. • 22.9% are also in the "Art and design" segment. • 25.2% are also in the "Gamers" segment. • 28.7% are also in the "Rap and hip hop" segment. 28.1% of the users in this segment do not appear in any of the 5 other segments. Together, these segments include 70.9% of the personal section of your audience. To better understand the remaining 4918 users, see the "miscellaneous" segment . Read on to understand the distinct characteristics of the users in each segment, using the personal section as a baseline for comparison. The "Gamers" segment Back to segments This segment includes 20.4% of the personal section of your audience and is defined by the following filters: • A strong interest in Gaming Gender and account type breakdown 64.0% 34.1% 1.9% MALE FEMALE UNKNOWN GENDER Top languages Breakdown by device English 100.0% Computer 27.7% iPhone 27.0% Android 26.2% Unknown 12.0% Other 7.1% Breakdown by city Breakdown by country Unknown 52.9% United States 100.0% Other 38.4% New York, New York, United 3.1% States Los Angeles, California, United 3.0% States San Francisco, California, United 2.6% States Inferred psychographics For each category of interests, we'll display the top 15 such interests. Interests are displayed with a green bar if their ratio (compared to the baseline) is greater than 1; with a red bar if their ratio is between 0 and 1; and with a grey bar if they do not occur in the baseline at all. Top high interests Here's what this audience has an especially strong interest in. Name Percent Baseline Ratio Normalised ratio Gaming 73.57% 15.03% 4.9x Twitch.tv (community) - http://www.twitch.tv A live streaming video platform owned by Amazon that focuses on video 21.47% 4.38% 4.9x game streaming. Console gaming A form of gaming using video games consoles such as the Playstation or 19.52% 3.99% 4.9x the Xbox. eSports A term for organized multiplayer video game competitions, usually 14.62% 2.99% 4.9x involving professional players. First-person shooters A video game genre centered on gun and projectile weapon-based 14.51% 2.96% 4.9x combat through a first-person perspective. Activision (brand) - https://www.activision.com An American video game publisher and the world's first independent 9.02% 1.84% 4.9x developer and distributor of video games for gaming consoles. Name Percent Baseline Ratio Normalised ratio Gaming accessories 7.08% 1.45% 4.9x Nintendo (brand) - http://www.nintendo.com A Japanese multinational consumer electronics company that makes 6.59% 1.34% 4.9x video games and video game consoles. Blizzard Entertainment (brand) - https://blizzard.com 6.32% 1.29% 4.9x An American video game developer. Infinity Ward (brand) - http://www.infinityward.com An American video game developer best known for their work on the Call 6.01% 1.23% 4.9x of Duty series. Valve (brand) - http://www.valvesoftware.com 5.72% 1.17% 4.9x An American video game development and digital distribution company. Xbox (brand) - http://www.xbox.com 5.6% 1.14% 4.9x A video game console brand owned by Microsoft. MOBA games 5.28% 1.08% 4.9x Multiplayer online battle arena games. Electronic Arts (brand) - http://www.ea.com An American developer, marketer, publisher and distributor of video 5.22% 1.07% 4.9x games. Also known as EA Games. Call of Duty (game) - https://www.callofduty.com A first-person shooter video game series published by Activision and 4.64% 0.95% 4.9x developed by Infinity Ward. We found a total of 309 interests in this category with at least 1% of the users in this segment. Top publishers Here are the publishers and television channels from which this audience gets their content. Name Percent Baseline Ratio Normalised ratio Game Informer - http://www.gameinformer.com A website covering video game news, reviews, and previews across all 15.06% 3.09% 4.87x major platforms. PC Gamer - http://www.pcgamer.com A magazine and website focusing on reviews, demos, updates and news 8.59% 1.77% 4.86x for PC gaming franchises. Gamasutra - http://www.gamasutra.com 4.26% 0.88% 4.86x A website focusing on all aspects of video game development. GameSpot - http://www.gamespot.com A website covering video game news, reviews, and previews across all 14.88% 3.08% 4.84x major platforms. GamesRadar - http://www.gamesradar.com 5.02% 1.04% 4.84x A website featuring video game content. Kotaku - http://kotaku.com A website focusing on video game news, reviews, previews, and industry 9.4% 1.95% 4.82x topics. Polygon - http://www.polygon.com 6.35% 1.34% 4.72x A video game website that publishes news, culture, reviews, and videos. IGN - http://www.ign.com A website focusing on video game news, reviews, previews, and industry 26.34% 5.6% 4.7x topics.