International Journal of Pure and Applied Mathematics Volume 119 No. 12 2018, 2527-2536 ISSN: 1314-3395 (on-line version) url: http://www.ijpam.eu Special Issue ijpam.eu Evaluation of in Store Attributes Relating to Shopping Malls 1Aarathy K. Sudhakaran and 2A. Anis 1Department of Commerce and Management, Amrita school of Arts and Sciences, Amritapuri Amrita Vishwa Vidyapeetham, Kerala, India.
[email protected] 2Department of Commerce and Management, Amrita school of Arts and Sciences, Amritapuri Amrita Vishwa Vidyapeetham, Kerala, India.
[email protected] Abstract Instore attributes constitute a predominant role in determining the consumer shopping experiences. In this era, shopping malls plays a crucial role in the life of a consumer. Due to the growing competition faced by retailers, the importance of evaluating the instore attributes are relevant. This study tries to understand the attributes leading to the consumer shopping experiences. The study uses extended literatures and has used convenience sampling, samples are collected from 250 consumers shopping from the major malls in Kochi. The study tries to bring out the instore facilities used and its impact on consumer shopping experiences. The study tries to project the major determining factors in shopping mall evaluations and the consumers shopping experiences in relation to instore attributes. Key Words: customer experience, instore attributes, customer satisfaction. 2527 International Journal of Pure and Applied Mathematics Special Issue 1. Introduction Now a days shopping centres play a noteworthy part in the way of life of the general population living in the country that had hugely altered the types of spending actions. These days shopping centres are found in every single circle and corner, not only that individuals trust the shopping centres is the relevant destination to swing on.