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Red Planet Indonesia Red Planet Indonesia Paparan Publik Tahunan Tahun 2019 25 Agustus 2020 IDX Ticker: PSKT.JK Tinjauan Bisnis Asia’s Favourite Budget Hotels 2 Sekilas Tentang Red Planet Indonesia Bagian dari Grup Red Planet Hotels – jaringan hotel terbesar dengan pertumbuhan tercepat di Asia yang berfokus pada sektor hotel ekonomis. Kantor Pusat berlokasi di Jakarta, dimana hotel pertamanya, Red Planet Pasar Baru mulai beroperasi di tahun 2012. Terdaftar di Bursa Efek Indonesia sejak tahun 2014 dengan kode saham PSKT.JK. Memiliki 200 karyawan di Kantor Pusat Jakarta dan seluruh properti hotel. Dikenal sebagai perusahaan yang sedang berkembang dengan skala investasi yang cukup besar dalam sektor hotel ekonomis di Indonesia. Asia’s Favourite Budget Hotels 3 Red Planet Hotels Limited NUMBER OF HOTELS: 39 31 in operation 8 under development NUMBER OF ROOMS: 6,739 4,991 in operation 1,748 under development *Excluding non-branded Hotel Pusako Bukitinggi (115 rooms) Asia’s Favourite Budget Hotels 4 Red Planet Indonesia 7 HOTELS IN INDONESIA Pekanbaru 139 rooms Palembang 147 rooms Bekasi 156 rooms Jakarta Pasar Baru 160 rooms Solo 152 rooms Surabaya 155 rooms Makassar 144 rooms Total 1,053 rooms *Excluding non-branded Hotel Pusako Bukitinggi (115 rooms) Asia’s Favourite Budget Hotels Penghargaan dan Sertifikasi Certification: 2 Star Classification Red Planet Pasar Baru Red Planet Solo Red Planet Surabaya Red Planet Makassar Red Planet Bekasi Red Planet Palembang Red Planet Pekanbaru Asia’s Favourite Budget Hotels 6 Penghargaan dan Sertifikasi Awards Red Planet Makassar Red Planet Palembang Red Planet Bekasi Red Planet Jakarta Pasar Baru Red Planet Jakarta Pasar Baru Red Planet Jakarta Pasar Baru TripAdvisor Award 2019 TripAdvisor Award 2019 TripAdvisor Award 2019 TripAdvisor Award 2019 PegiPegi Award 2019 Awards for Global Cleanup Certificate of Excellence Certificate of Excellence Certificate of Excellence Certificate of Excellence Exclusive Award for Category Action in World Cleanup Day Comfort & Clean 2019 Red Planet Solo Red Planet Solo Red Planet Surabaya Red Planet Pekanbaru Red Planet Surabaya TripAdvisor Award 2019 Traveloka Award 2019 PegiPegi Award 2019 TripAdvisor Award 2019 TripAdvisor Award 2019 Certificate of Excellence Best Guest Experience in Exclusive Award for Certificate of Excellence Certificate of Excellence Service Value for Central Java Category Comfort & Clean Asia’s Favourite Budget Hotels 7 Strategi Perseroan Fokus kepada Meningkatkan aspek Mengarahkan reservasi kebutuhan dan pemasaran di berbagai hotel melalui platform kepuasan konsumen media Red Planet Asia’s Favourite Budget Hotels 8 Fokus Kepada Kebutuhan dan Kepuasan Konsumen Asia’s Favourite Budget Hotels 9 Red Planet Indonesia Brand Standards Asia’s Favourite Budget Hotels 10 Survey Kepuasan Pelanggan (Albatross) Skor rata-rata dari survei atas kepuasan pelanggan pada tahun 2019 adalah 93, sedangkan pada tahun 2018 adalah 89. Hal ini menunjukkan upaya berkelanjutan dari Red Planet dalam meningkatkan kualitas layanannya dari tahun ke tahun. 100 99 98 97 97 98 96 95 96 95 96 93 94 89 90 86 87 83 80 79 80 73 Average Score Overall Hotel Entrance Lobby/Lobby Technology Front Desk Staff & Service Check-in Room Room Check-out Experience Lift/Lobby Platform Quality Procedure Cleanliness Functionality Procedure Restroom 2018 2019 Asia’s Favourite Budget Hotels 11 Meningkatkan Pemasaran Melalui Offline Media, Sosial Media & Partnership Asia’s Favourite Budget Hotels 12 Best Social Media Content (Organic and Boosted) Asia’s Favourite Budget Hotels 13 Social Media #AKUDANTUMBLERKU • 159 mentions of Instagram account: @redplanetindonesia • 18 Instagram Stories during the event • 3x Instagram Live sessions in our Instagram account: @redplanetindonesia Asia’s Favorite Budget Hotels 2019 Marketing Offline Best Practise ➢ Partnership Programmes Banking IDR583m Insurance IDR373m Transportation IDR28m Asia’s Favourite Budget Hotels 15 Partnerships Payment Method GO-Deals Promotion Launch Launch Launch Launch 8 January 2019 21 February 2019 8 February 2019 14 September 2019 Promotion Promotion Promotion Promotion 20% discount Buy IDR5,000 for 10% Redeem 2000 Points Redeem 20 Points Max. IDR7,500 discount Get 10% discount Get 10% discount (ID-TH-PH-JP) Results/31 Dec 2019 Results/31 Aug 2019 Results/31 Oct 2019 245 Bookings 126 Code Redemption 289 Code Redemption Results/31 Dec 2019 IDR51,059,000 29 Bookings 36 Bookings 866 Code Redemption IDR6,936,700 IDR8,261,000 23 Bookings IDR5,890,000 Valid until End Term End Term End Term 31 December 2019 31 August 2019 31 October 2019 31 December 2019 Total Bookings IDR USD ADS Cost (USD) ROI (%) 333 72,146,700 5,157 350 15 Asia’s Favourite Budget Hotels 16 Outdoor Exposure Bank Mandiri LED Billboard di SCBD – JKT Asia’s Favorite Budget Hotels 17 Outdoor Exposure Bank Mandiri LED Billboard di JPO Tnh Abang – JKT Asia’s Favorite Budget Hotels 18 Outdoor Exposure Bank Mandiri LED Billboard di Surapati – Bandung Asia’s Favorite Budget Hotels 19 Kampanye “Rethink Plastic” Kerjasama Dengan Evoware Asia’s Favourite Budget Hotels Mengarahkan Bisnis ke Platform Sendiri Asia’s Favourite Budget Hotels 21 Web & App Bookings in Indonesia: +39.1% in 2019 vs. 2018 Room Nights 3,500 3,143 3,000 2,489 2,500 2,288 2,276 2,275 2,096 2,024 1,908 2,000 1,810 1,809 1,708 1,726 1,734 1,756 1,732 1,584 1,620 1,524 1,562 1,438 1,500 1,371 1,382 1,254 1,280 1,000 500 - Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 2019 Asia’s Favourite Budget Hotels 22 Promo Code Results 250 Rp40 Rp35 Rp33 Rp35 Rp31 Rp32 200 Rp30 169 165 148 148 Rp23 Rp23 Rp25 150 141 129 121 Rp19 112 Rp20 106 Millions Value Rp16 100 96 100 Rp14 83 85 Rp15 73 66 63 Rp9 61 61 Rp10 50 36 39 24 24 19 Rp5 12 16 12 14 13 8 5 0 Rp- 5-17 APRIL 2019 28 APRIL- 5 MAY 8-31 MAY 2019 31 MAY - 16 JUNE 23 JULY - 28 JULY 11 AUGUST - 23 15 SEPT-289 SEPT 10-29 OCTOBER 15-28 NOVEMBER 01-24 DECEMBER 2019 2019 2019 AUGUST 2019 2019 2019 2019 COBLOSRPI MAYDAYRPI RMDNRPI LIBURANYUK NGINAPHEMAT MERDEKARPI CERIARPI SEPULUHLAGI NOVEMBERSERU LIBURANKUY 15% 15% 15% 15% 10% 17% 10% 10% 10% 10% PROMO DURATION RESULT BOOKING RESULT ROOM NIGHT REVENUE IDR Total ADS Cost ROI Room Nights Bookings IDR USD USD % 1,062 940 234,215,159 16,375 550 2,877 Asia’s Favourite Budget Hotels 23 Best Blogger Content Create 48 organic conversations between readers and other bloggers regarding something positive about Red Planet Hotels Asia’s Favourite Budget Hotels 24 Penambahan Fitur Belanja di Aplikasi Red Planet Minuman & Merchandise dan Kemudahan proses makanan ringan buah tangan pembayaran Asia’s Favourite Budget Hotels 25 Environmental Sustainability Goals Asia’s Favourite Budget Hotels 26 Introduction of Red Planet’s Environmental Sustainability Goals Red Planet’s green milestones to battle global ecological challenges focus on three strategic areas – separation of waste, phasing out single-use plastics, and responsible procurement – all reflecting our commitment to sustainable business Asia’s Favourite Budget Hotels 27 Kegiatan Car Free Day Jakarta Asia’s Favorite Budget Hotels 28 Kegiatan Car Free Day Jakarta Asia’s Favorite Budget Hotels 29 Kegiatan Green Week, Earth Day, World Cleaning Day di Seluruh Red Planet Hotels Asia’s Favourite Budget Hotels Kegiatan Green Week, Earth Day, World Cleaning Day di Seluruh Red Planet Hotels Asia’s Favourite Budget Hotels Kegiatan Green Week, Earth Day, World Cleaning Day di Seluruh Red Planet Hotels Asia’s Favourite Budget Hotels 32 Kegiatan Green Week, Earth Day, World Cleaning Day di Seluruh Red Planet Hotels Asia’s Favourite Budget Hotels 33 Kegiatan Beach Clean Up di Tanjung Bayang Makassar Asia’s Favourite Budget Hotels 34 Kinerja Keuangan Asia’s Favourite Budget Hotels 35 Laporan Laba Rugi Konsolidasian 2018 vs 2019 (Diaudit) Revenue Gross Margin Depreciation 22,447 75,625 41,323 68,170 36,162 13,142 2018 2019 2018 2019 2018 2019 Loss before tax Interest Expense EBITDA 2018 2019 (11,692) (20,927) 2,723 4,174 2,707 1,186 2018 2019 2018 2019 *Catatan: Jumlah dalam Jutaan Rupiah Asia’s Favourite Budget Hotels 36 Neraca Perseroan 2018, 2019, 2Q 2019 dan 2Q 2020 Total Assets Total Equity 412,715 470,089 464,540 467,805 451,034 398,344 404,404 387,112 2018 2019 2Q 2019 2Q 2020 2018 2019 2Q 2019 2Q 2020 Total Liabilities Liabilities to Equity 66,196 63,401 63,922 57,374 17% 16% 17% 14% 2018 2019 2Q 2019 2Q 2020 2018 2019 2Q 2019 2Q 2020 Asia’s Favourite Budget Hotels 37 Kamar Terjual per Bulan 30,000 27,188 26,001 25,533 25,479 25,664 25,000 25,205 25,332 24,930 23,91224,292 24,243 23,909 24,229 24,078 23,180 23,137 22,813 23,022 22,649 22,804 22,203 22,375 21,764 21,562 21,737 21,57621,686 21,935 21,007 21,188 21,393 20,51220,764 20,000 20,03920,411 17,586 17,551 17,032 15,668 15,000 14,876 10,817 10,000 9,088 5,000 - Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2017 2018 2019 2Q 2020 Asia’s Favourite Budget Hotels 38 Protokol Red Planet Hotels Untuk Covid-19 Kami selalu memprioritaskan kesehatan, keselamatan dan kenyamanan Anda. Kami tunggu kedatangan Anda kembali. Sampai Jumpa! Asia’s Favourite Budget Hotels 39 Question & Answer Asia’s Favourite Budget Hotels 40 .
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