Engaging Minds, Enriching Lives SIAS Corporate Profile Seminar 1 20 June 2009 Corporate Video

2 Group Financial Highlights - 1H FY09

1H FY 2009 1H FY 2008 Change S$’ 000 S$’ 000

Operating Revenue 627,411 610,152 2.8%2.8%

Operating Profit # 221,670 238,284 -- 7.0% 7.0%

Investment (33,781) 14,988 NM (Loss)/Income

Net Profit 160,055 211,525 -- 24.3% 24.3%

# Recurring earnings of the media and property business, including profits from Sky@eleven development NM: Not meaningful

3 Group Financial Highlights - 1H FY09

Group Operating 2.8% growth to S$627.4m Revenue – The Group’s Newspaper and Magazine’s segment, impacted by weakening economic conditions, declined 8.8% to S$454.0m

– Print advertisement revenue fell 12.7% to $334.1m

– Property segment rose by S$55.4m (or 56.6%), contributed by both Sky@eleven and Paragon

4 1H FY09 Newspaper Advertising Revenue Y-O-Y Growth % ST Sat paper size appears to be stabilising in recent months

20.0%

15.0% 6.0% 10.0% 8.4% 5.1% 6.9% 6.5% 3.6% 4.2% 5.0% 1.7% 0.0%

-5.0% -4.0% -6.8% -10.0% -9.3% -9.6% -15.0% -14.3% -20.0% -17.0% -16.0% -20.1% -21.3% -25.0% -26.1% -30.0% 3QFY08 4QFY08 FY08 1QFY09 2QFY09 HYFY09

Display Classified* Total

* Classified includes Recruitment and Notices 5 1H FY09 Circulation Copies Y-O-Y Growth %

Marginal decline in circulation for 1H FY09 20.0%

15.0%

8.1% 10.0% 6.9%

5.0% 2.0%

0.0% -1.3% -0.8% -5.0% -1.8% -1.5%

-10.0% -10.3% -15.0% -14.1% -20.0% The Straits The The The New Lianhe Lianhe Shin Min Berita Tamil Times Sunday Business Paper Zaobao Wanbao Daily News Harian Murasu Times Times

6 Readership Trends

Readership has remained stable over the years

English-language papers

Chinese-language papers

Malay-language & Tamil-language papers

* Streats ceased publication from January 2005. Remarks: Fieldwork period: July-June: year indicated refers to the year when fieldwork was completed. 7 Source: Nielson Media Research, Media index. Average Newsprint Charge-out Price & Monthly Consumption

850 827 13,000 800 772 11,825 750 12,000 11,355 700 656 10,592 11,000 650

600 588 10,000 550 9,192

500 9,000 450

400 8,000 3QFY08 4QFY08 1QFY09 2QFY09

LHS - Prices (US$) RHS - Ave Mthly Consumption (MT)

8 Newsprint Outlook Hong Kong newsprint price is trending down to US$550 per tonne Charge-out for FY09 is expected to be below US$800 per tonne Lower newsprint charge-out can be expected for FY10

1000 950 Newsprint Price* 900 850 800 750 700 650 600 US$ per tonne per US$ 550 500 450 400 350 2003 2004 2005 2006 2007 2008 2009 SOURCE: RISI * Based on Hong Kong (48.8 gsm) pricing, which is a benchmark indicator for Asia. 9 Property – Sky@eleven

Project on track for TOP in 2010

S$300.6m of revenue recognised to-date

Latest resale units above launch price

10 Property – Paragon

Rental income increased by S$4.0m in 1H FY09

S$82m facade enhancement completed in Mar 09, adding 40,000 sq ft of space The contemporary and elegant-looking facade further enhanced Paragon’s positioning as a premium shopping mall 98% occupancy

11 New Media SPH has committed S$150m to grow the online new media businesses in Search, Directories, Classifieds and News related new media.

Ranked no. 1 online No. 1 online classifieds website in Malaysia classifieds website in according to Alexa, attracting more than Singapore by Hitwise 120 million pageviews a month.

Locally focused online directory website. Awarded Best in Online Media by IFRA Launched an improved “all-in-one” Asia Media Awards and No. 1 website in service, delivering directory listing, news Lifestyle - Blogs and Personal Websites reports, photographs and map all on one category by Hitwise page. 12 New Media

Strong local presence in News and Classifieds websites

No. 1 in Hitwise rankings for 2008 # Categories

Zaobao.com New and Media (Print)

ST701.com Shopping and Classifieds (Classifieds)

STOMP Lifestyle – Blogs & Personal websites

AsiaOne’s Soshiok.com Food and Beverage (Lifestyle and Reference)

Computers and Internet (Hardware) Hardwarezone.com Social Networking and Forums News & Media (IT Media)

#Based on Hitwise Rankings 2008 13 New Media Extending our footprints regionally through Classifieds and Directories websites

Beijing

Shanghai www.701sou.com Guangzhou Shenzhen

www.ayosdito.ph

The Philippines

www.701panduan.com Malaysia

www.mudah.my 14 Investible Funds - 1H FY09

Equity holdings consist mainly Group Investible Fund ($0.9b) of M1 and Starhub 36.9% 30.6%

Fixed income investments are mainly investment grade corporate bonds and Singapore Government 12.5% Securities 20.0%

Equities Investment funds consists Bonds Investment Funds mainly of long-term private Cash and deposits equity with established partners

15 Recurring Earnings # and Operating Margin

Margin remains high amongst global newspaper peers

300 40.0%

38.0% 250 36.0%

200 34.0%

32.0% 150 30.0%

100 28.0%

26.0% 50 24.0%

0 22.0% 1H FY05*^ 1H FY06* 1H FY07* 1H FY08 1H FY09

Profit before investment income (S$'m) Operating Margin Operating Margin excluding Sky@eleven

# Profit before Investment Income ^ Restated to take into account the retrospective adjustments relating to FRS102 – Share-based Payment in FY2006 * Restated to take into account the retrospective adjustments relating to FRS40 – Investment Property 16 Positioning for Recovery

• Monitoring the situation and taking necessary actions (improving revenue and managing costs)

• Position the Company for long-term growth.

17 Maintaining a Trim Balance Sheet

Last capital reduction exercise was in FY2004 Over the last eight years, the Company has returned more than S$4bn to shareholders in the form of dividends, capital reductions and share buybacks A track record of paying high percentage of recurring earnings as dividends

5-year History of Interim dividend 9

6 in cents in

4 FY2005# FY2006 FY2007 FY2008 FY2009

# 18 Dividend has been reflected on a net basis for comparison purpose. Consist of 3 cents normal dividend and 4 cents special dividend. THANK YOU

Please visit www.sph.com.sg for more information.