IntroductionIntroduction toto SingaporeSingapore PressPress HoldingsHoldings LtdLtd

23 May 07 1 FrequentlyFrequently AskedAsked QuestionsQuestions

Reference slide no. 1. Why is SPH so dominant in the media industry? 3 – 4

2. Who are the controlling shareholders of SPH and what is their 5 stake? 3. Newspaper circulation is falling globally. What is SPH doing 6 about declining circulation? 4. Is SPH’s newspaper business affected by the Internet and other 7 media? 5. What are the growth areas of the Group? Will SPH expand 8-12 overseas? 6. What is the Group’s property Strategy? 13-14 7. What other projects is SPH investing in? 15 8. What is SPH’s operating margin and is it sustainable? 16 9. What is SPH’s dividend policy? 17

2 SPHSPH –– AA LeadingLeading MediaMedia OrganisationOrganisation

Newspapers

Dominant Newspaper Publisher in Singapore Magazines Broadcasting Leading Magazine 2 radio stations and 20% Publisher in stake in free-to-air TV New Media Singapore & Malaysia

News portals, Online classifieds, Search and directories Property Investments -Approx. S$1b of investible funds -Paragon including MobileOne (13.9%) - (60%) & Starhub (0.8%) -Sky@eleven - OpenNet (25%)

3 Dominant Newspaper Publisher in Singapore

SPH has a spectrum of products including the 165-year-old English flagship daily, , and the 87-year-old Chinese daily, .

SPH publishes 17 out of 18 * newspapers in Singapore

In Singapore, 79% of population above newspapers has 15 years old read one more than 50% ^ of SPH’s news share of the media ad publications daily market

* SPH also has a 40% stake in Today – a freesheet by 4 ^ Source: SPH SPH Shareholding

 SPH is governed by the Newspaper and Printing Presses Act * in Singapore, which states that no person shall hold >5% of the shares of a newspaper company without the approval of the Minister

 SPH has a diversified shareholder base as our shares are widely held by global and local institutions, as well as individuals

5 * Newspaper and Printing Presses Act, Chapter 206 of Singapore MaintainingMaintaining HighHigh NewspaperNewspaper ReadershipReadership

We continue to invest in new initiatives catering to readers’ and advertisers’ needs  , the world’s first bilingual newspaper  Tabla!, an English newspaper for the Indian expatriate community  Student publications e.g. IN, Little Red Dot, , ZBComma, Gen G and i 3

SPH newspapers maintained its popularity over the years and its readership continues to grow despite the challenging environment

* ceased publication from Jan 2005 Remarks: Fieldwork period: July-June: year indicated refers to the year when fieldwork was completed. 6 Source: Nielson Media Research, Media Index Print vs. Internet Media in Singapore

 In Singapore, newspapers has more than 50% share of the media ad market

 While the proportion of households with internet access reached 81% ^, the internet’s share of the media ad market remains under 2%*

 SPH’s print media has maintained its dominance despite the presence of the internet  Easy access to shops, entertainment and other amenities is Singapore’s lifestyle and this offers a superior experience to online shopping  Locals frequently visit international websites, which makes online advertising very challenging  Our newspapers provide local content that readers are unable to find on other online sources  Effectiveness of our print product that reaches 3 million individuals daily  Local newspaper reading habits are still strong  As readers have to pay to access our online news, we have continued to maintain strong newspaper readership

^ Source: Infocomm Development Authority of Singapore (IDA), IDA’s Annual Surveys on Infocomm Usage in Households and by Individuals, Mar 2010 7 * Source: Nielsen Media Research Adex 4 Strategic Growth Thrusts

Magazines Internet

SPHSPH

Out-Of-Home Classified & Media Directories

8 MagazinesMagazines -- AA GrowthGrowth StoryStory

 A leading publisher in Singapore and Malaysia  More than 100 magazine titles in Singapore and the region  Expansion to regional countries through acquisitions and organic growth Men’s lifestyle  Blu Inc Group : Sep 2004 (Singapore & Malaysia)  Hardwarezone : Oct 2006 (Singapore & the region)  Blu Inc Media HK : Dec 2007 (Hong Kong & China)  More than 400% growth in ad revenue since 2004 Luxury titles Women’s lifestyle – in various countries with customised local content

IT & Gaming

Singapore Malaysia Indonesia Thailand Vietnam Entertainment edition edition edition edition edition 9 InternetInternet

SPH has committed S$150m to grow the online new media businesses in Search, Directories, Classifieds and News related new media

News & Infotainment

cyberita.asia1.com.sg

www.businesstimes.com.sg tamilmurasu.tamil.sg www.straitstimes.com

RazorTV Social Networking STOMP (Straits Times Online Razor TV, a novel & interactive web TV. Mobile Print) integrates An initiative to engage audience and content and activities in three capture new eyeballs platforms of print, online and mobile Omy is Singapore's first bilingual news and interactive portal that caters to needs of the new bilingual internet generation 10 OnlineOnline ClassifiedsClassifieds && DirectoriesDirectories –– EstablishingEstablishing aa RegionalRegional FootprintFootprint

 Expanded classifieds business into Malaysia, The Philippines and Indonesia with Schibsted ASA

 Mudah.my is the No. 1 classified website in Malaysia and Ayosdito.ph is ranked the Top 3 classified website in The Philippines *

 Developed online directories in Malaysia and China with Star Publications (Malaysia) Berhad  701Panduan in Malaysia  701Sou in 4 major cities in China

11 * Source: Alexa, as at 3 March, 2010 OutOut --ofof --HomeHome AdvertisingAdvertising

Largest digital media player in Singapore with extensive outdoor network

 8 LED screens at strategic locations (Central Business District, Orchard Road, suburban hubs)  More than 600 plasma and LCD screens at banks, betting outlets and major malls covering Singapore

12 PropertyProperty

Property Strategy

 Build on track record of Paragon and Sky@eleven  Aim to establish presence in the retail mall sector over the long term  Buy and hold attractive infrastructure to ride Singapore’s population growth  Property yields and capital appreciation to boost Group’s total returns  Residential developments dependent on future opportunities

Residential Property Sky@eleven

 Exclusive high-end condominium project with 273 units, sold out within 30 hours

 Expected revenue in excess of S$650m, with profit recognition based on percentage of completion

 On track for TOP in 2010

13 PropertyProperty

Retail Properties

Paragon

 Premier luxury shopping mall along Orchard road, valued at S$1.98bn in Jul 09

Clementi Mall

 A new suburban retail mall, strategically located in a good residential catchment area with high human traffic expected

 SPH has a 60% stake with NTUC Income and NTUC Fairprice holding the remaining 40%

 Estimated handover from HDB is in Aug 2010 and the mall is expected to start operations in the first half of 2011

14 SuccessfulSuccessful ExecutionExecution ofof GreenfieldGreenfield andand AcquisitionAcquisition ProjectsProjects

Acquisition of Shareinvestor, an internet financial New book publishing subsidiary which will services and technology company and market maximise the wealth of editorial content of the leader in Singapore, Malaysia and Thailand. Group.

SPH forayed into the Meetings, Incentives, Conventions and Exhibitions (MICE) business through a fully owned subsidiary, Sphere Exhibits Pte Ltd. 15 HighHigh OperatingOperating MarginsMargins

38.6 38.2 36.8

34.2 34.5

34.8 34.6

30.5

2005* 2006* 2007* 2008 2009

Operating Margin (%) Operating Margin excluding Sky@eleven (%)

*Restated for applicable retrospective accounting adjustments (FRS 40 & FRS 102) 16 Remarks: Computed based on recurring earnings DividendDividend TrackTrack RecordRecord

40 120

35 100

30 80 26.0 27.0 24.0 25.0 (cents) 25 22.8 60 (%)

20 40

15 20

10 0 2005^ 2006 2007 2008 2009

LHS - Dividend per share RHS - Dividend Payout Ratio

^ Reflected on a net basis for comparison purposes 17 Thank you

Please visit www.sph.com.sg for more information.