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Giovanni Berton Giachetti B-Level Executive / Digital Product Manager

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Giovanni Berton Giachetti B-Level Executive / Digital Product Manager Giovanni Berton Giachetti Turin, Piedmont, Italy jovi@joviberton.com · +39 339 48 32 219 · https://www.linkedin.com/in/giovanniberton B-level Executive / Digital Product Manager Track record of success leading creative and design planning combined with development to raise brand profiles. Innovative, results-focused, entrepreneurial strategic Digital Leader with expertise in all aspects of software development, product management, digital marketing, business development, and web technologies. Repeated success guiding business strategy with established and emerging technologies to achieve maximum operational impacts with minimum resource expenditures. Talent for launching programmes related to strategic marketing, web development, front-end interface design, mobile apps, and e-commerce. Expert presenter, negotiator, and businessperson; able to forge solid relationships with strategic partners and build consensus across multiple organizational levels. Fluent in English and Italian. Highlights of Expertise ● Leadership & Team Building ● Design Thinking ● Agile Methodologies ● Product Management ● User Interface Design ● Programme Management ● Web 2.0 Development ● Web Applications Design ● Data Analysis ● Digital Marketing ● Multimedia Applications ● Digital Strategy ● Full Lifecycle Management ● Social Media ● Start-ups Career Experience Oval Money Ltd., London, U.K. / Turin, Italy / Milan, Italy / Madrid, Spain Utilised extensive experience in innovative web design to design and launch app, tackling the global issue of financial literacy by empowering people to be wiser about their money. Currently used by ~500K users. CHIEF WEB OFFICER / WEB PRODUCT OWNER (9/2020 to Present) Guide development of web presence for app encompassing best practices of personal finance and behavioural economics to develop artificial intelligence guiding users to better spending and regular contributions to digital savings accounts, focused on and coordinating organisation’s entire Web environment and presence. Develop online strategy, web content development and workflows, graphic design, user experience, and data architecture. ● Designed and built seamless backend with major banks to provide all infrastructure of bank layers plus machine learning to guide saving and investments. ● Leveraged community experience to make financial saving more dynamic, reinforced by blog, faq, and company websites. ● Focused on driving education, fairness, and financial inclusion in industry improving UX and digital properties. Reforce / Eis World, Sobrio, Turin, Milan, Rome, Bologna, Italy / Frankfurt, Germany, 9/2018 to 7/2020 Established, maintained, and planned overall policies and goals to increase opportunities, revenue, and profitability of IT Systems Integrator offering professional advice, turnkey projects, and innovative solutions ranging from Web applications to graphic design to mobile and integrated multimedia communication. CHIEF BUSINESS DEVELOPMENT & MARKETING OFFICER (12/2019 to 7/2020) Developed and maintained both current and prospective client relationships. Identified potential business partners and negotiated agreements. Collaborated cross-functionally to ensure alignment of social goals and to ensure business growth strategies met. Directed social media, public relations, and digital marketing, devising and executing strategic marketing plans. Created functional strategies and specific objectives and developed budgets, policies, and procedures to support infrastructure. ● Initiated impactful digital marketing increasing customer engagement and marketing penetration, and raising €5 million in revenue, enabling the addition of two new offices. continued… I authorize the processing of personal data contained in my curriculum vitae based on art. 13 GDPR 679/16. Giovanni Berton Giachetti Page 2 BUSINESS DEVELOPMENT MANAGER (10/2018 to 12/2019) Educated clients about company’s products and services to increase sales, developing relationships in new territories and increasing sales by contacting potential clients directly to develop new sales areas. Researched trends and created new opportunities. Collaborated with sales and account teams to ensure all goals met. Maintained strong understanding of products and services to innovate new ways to serve businesses. ● Managed projects for clients such as FCA, Ferrero, Magneti Marelli, Basic Net, Ready2Fly, and Almaviva. ● Recruited, hired, trained, and mentored team of consultants to place as Project Managers and software developers. ● Closed new clients including Ready2Fly, eShops, and Almaviva, a large consulting firm. SENIOR DIGITAL MARKETING MANAGER / CONSULTANT (9/2018 to 9/2018) After initially hired as a consultant due to strong relationship with Jeep, hired full time and promoted to Business Development Manager. Designed and developed projects for integration, deployment, and maintenance of assets for Jeep EMEA websites in 28+ countries. Directed stakeholder coordination, information and communications technology (ICT), Customer Relationship Management (CRM), Brands, and Agencies. AKQA, Milan, Italy Brought on board to remediate the relationship with FCA (Fiat Group) as leader of a team dedicated to Mopar performance parts digital team for both Headquarters and Italian markets. SENIOR PROJECT MANAGER (5/2018 to 7/2018) Took charge of the team for digital design and communications agency owned by WPP Marketing Communications to leverage existing relationships developed over many years with FCA. Coolshop, Turin, Italy / Rotterdam, The Netherlands Drove digital product development for FCA Jeep HQ Brand Customer experience as part of award-winning EMEA web shop , with long-term involvement in both online and offline programmes. SENIOR DIGITAL MARKETING MANAGER – CONSULTANT (4/2015 to 4/2018) Oversaw development of enterprise web projects based on RESTful and SOAP Web Services, SAP integrated tools, Mobile / CrossPlatform App, and CRM integration leading a team of three people from inception stage to live online deployment. Collaborated with stakeholders on scope of web-based projects and led teams in development of web products. Developed user friendling and visually appealing interfaces and performed SEO procedures. Documented website development processes and procedures. Interfaced with senior executives to provide project progress updates and perform website demonstrations for senior executives. ● Led development of the official Jeep EMEA loyalty programme: “Jeep Owners Group” and “The Scorpionship”, the official EMEA Abarth loyalty programme. ● Established requirements through interaction with key stakeholders and official and local clubs throughout 28 countries to deliver a compelling online loyalty group programme for all of Europe. 32palms, Turin, Italy Started up digital agency with a group of digital product designers and UX designers as a ghost agency for other groups in the Piedmont area to add needed expertise with web products – provided executive leadership as CTO. CTO / DIGITAL PRODUCT DESIGNER / UX DESIGNER (10/2010 to 4/2018) Collaborated with other co-founders highly skilled in digital and web development to establish and direct activities of new business in developing digital innovations for other agencies. Identified market opportunities and products filling specific niches, developed business plans and forecasts, and participated in early marketing activities to build brand awareness and excitement for products and services. Created business plans and documents and built and led creative teams. Directed strategic design, acquisition, management, and implementation of technology infrastructure. Monitored and analysed technology and trends to improve company’s products and performance. I authorize the processing of personal data contained in my curriculum vitae based on art. 13 GDPR 679/16. Giovanni Berton Giachetti Page 3 Tecneva / Bitmama, Turin, Italy / Milan, Italy Held responsibility for maintenance and new development for FCA universe websites focused on Alfa Romeo in EMEA for company dedicated to branding, engagement, design, and performance. SENIOR DEVELOPER TEAM LEADER (4/2014 to 4/2015) Oversaw developers on projects and supported various development duties, including writing code, analysing data, and contributing to software design and implementation. Delegated tasks to team members and reviewed code work for accuracy and functionality. Created and implemented design plans and analysed code segments regularly. Created detailed communication plans with key stakeholders. Kept up-to-date with industry trends and technology developments. ● Led maintenance and evolution of websites of top three FCA brands: Lancia, Alfa Romeo, and CNH. ● Coordinated with client to determine detailed business requirements for websites, taking into account Voice of the Customer. Tecneva / Live Reply, Milan, Italy Collaborated with team of software developers to build, customise, and integrate new e-commerce applications for major client for company specialising in digital services and solutions for Telco and Media industries. SENIOR DEVELOPER TEAM LEADER (10/2013 to 4/2014) Designed innovative software programs improving and simplifying online shopping experience for customers across various products and brands for RCS MediaGroup, an international multimedia publishing group operating in daily newspapers, magazines, books, radio broadcasting, new media, and digital and satellite TV. Met with representatives of the company to discuss e-commerce issues and brainstorm methods of solving existing
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