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WYNDHAM Brand Book.Pdf Welcome. We are Wyndham. We are the largest hotel franchise company in the world. With 20 brands, 15,000 team members and nearly 9,000 hotels in 80 countries, no one welcomes the world like we do. We help people realize the possibilities over every horizon. The distinctive arched element in our logo is known as the Wyndham horizon line. It stands as a symbol of possibility. It represents our global scale and how both our company and our guests look toward the future. We make it possible for grandparents to visit their grandchildren. We make it possible for families to come together. We make it possible for a start-up to do a sales tour. We make it possible for sisters to have their first vacation. We make it possible for careers to be fulfilling. We make it possible to achieve entrepreneurial dreams. Every day, we work to make hotel travel possible for all people. We offer the largest, most diverse collection of hotel experiences in the world. So wherever people travel, no matter their income, no matter their circumstances, there will be a Wyndham there to welcome them. THE WYNDHAM MISSION We make hotel travel possible for all. Wherever people go, Wyndham will be there to welcome them. THE WYNDHAM MISSION DEFINED As the leader in midscale and economy hotels, our We make hotel travel name is synonymous with democratizing hotel travel for all people. possible for all. 80 percent of the U.S. population is within a 10-mile Wherever people go, radius of one of our hotels. With nearly 9,000 hotels across six continents, our global scale is unmatched. We continue to open new Wyndham will be there hotels in more locations than anyone else. to welcome them. Through our signature approach, we welcome guests with kindness and sincerity that cannot be found anywhere else. The Wyndham values guide our behaviors Our in support of the company mission. They represent those Values deeply held principles that we believe to be right and true. Integrity We hold ourselves to the highest standards. We’re responsible, truthful and transparent. We do the right thing. Accountability We honor our commitments and deliver results. Under any circumstance, we stand up and say: “Count on me.” Inclusive We respect differences in people, cultures, ideas and experiences. We foster partnership. We welcome all. Caring We never underestimate the power of compassion. We generously give our time, attention and action. Fun Fun is an energizing force. When we have fun doing what we love, our guests love their experiences with us. Our “Count on Me” and Our “Wyndham Welcome” philosophies put our values into action every Culture day. Together, they epitomize our unique culture. Count on me continues to be our Wyndham service promise that defines how we interact with our guests, partners, communities and each other. Through this program, we aspire to: BE RESPONSIVE We respond to the needs of everyone with care and consideration. BE RESPECTFUL We are courteous and engaged with all Count on me. people, in every way. DELIVER A GREAT EXPERIENCE We are prepared to deliver personalized experiences, every time. The Wyndham Welcome is our signature attitude toward hospitality. It’s a genuine feeling that transcends words. Not only is it a heartfelt greeting at the beginning of our guests’ time with us, but it’s also the way we meet and treat each other every day. From the way we conduct meetings to the way we welcome new The Wyndham team members. It’s every little thing that makes everyone feel special and it’s why everyone looks forward to Welcome being welcomed back. Through our vast global Our scale and a steadfast commitment to elevating the experience of the Business everyday traveler, we do business like no one else. We have more We offer the hotels than most varied any other hotel range of hotel company. brands. Wyndham opens nearly two hotels every Our iconic hotel brands make it possible day across the world. Our global size for people to have great experiences—and and scale is unequaled by anyone in the real value—at every possible price point. hospitality industry. We are champions of the everyday We elevate traveler. economy. We believe that people shouldn’t have We’re reimagining hotels that to compromise enriching life experiences generations grew up with—and leading because of price. Everyone deserves the industry by creating new experiences a great stay. that everyday travelers value. We offer guests the most generous We are driven rewards by people, for program. people. The industry leading Wyndham Rewards In the end, nothing is more important program is simple, generous and than creating value for the people around attainable—so it’s easy for our loyal guests us. Which is why we constantly strive to to earn points and redeem them in more do business in a way that builds pride for locations than any other hotel company. our team members, owners and guests. Our incomparable Our diversity of hotel brands deliver the experiences everyday travelers want. Brands No matter how they choose to travel. Approachable by Design. Inspire Discovery. With attentive service, relaxing surroundings, Creating inspiring environments that bring and unique touches, Wyndham Grand creates people together, Dolce Hotels and Resorts authentic, one-of-a-kind experiences in offer incredible locations and state-of-the- exceptional destinations around the world. art meeting spaces for guests to connect and discover. DISTINCTIVE UPSCALE Simply Comfortable. Powered by the City. Located in popular business and vacation Tucked in the heart of the world’s greatest destinations, Wyndham features smartly cities, TRYP by Wyndham is on the pulse of designed guest rooms and thoughtful the best local hotspots and must-see sites— amenities that make for a comfortable stay. putting everything you need right at your fingertips. UPSCALE LIFESTYLE Boutique Hotel Experience. The Best of Us. The Best of You. From sophisticated designs to world-class Featuring sleek décor and attentive service, amenities, Esplendor Boutique Hotels Dazzler Hotels are centrally located in magnificently blend comfort and style in some of the most vibrant neighborhoods remarkable Latin American locations. in Latin America and offer easy access to top attractions. LIFESTYLE LIFESTYLE Independence Redefined. Wake up on the bright side®. A collection of distinctive independent Thanks to the exclusive Bright Morning Bed,® hotels, Trademark celebrates the individuality free Bright Side Breakfast® and spacious of each of its properties and enables in-room work areas, La Quinta Hotels are guests to experience every destination a bright spot in every traveler’s journey. on their own terms. LIFESTYLE MIDSCALE Modern Life In Balance. Travel With Ease. Featuring oversized guest rooms and Conveniently situated in key airport and essential amenities, Wingate by Wyndham suburban locations, Wyndham Garden offers creates a relaxed environment that keeps thoughtful guest rooms, cozy lounges, and guests connected, productive, and on flexible meeting spaces to make your travels schedule while traveling. a bit easier. MIDSCALE MIDSCALE America’s Welcoming Neighbor. Sample the World. AmericInn provides genuine hospitality in 200 Boasting hundreds of locations worldwide, welcoming locations across the US. With free hot Ramada features a range of globally breakfast, updated guest rooms, on-site fitness diverse properties for travelers looking for centers and inviting indoor pools, AmericInn is both full-service stays and quick stopovers. proud to offer fun for the whole family. MIDSCALE MIDSCALE Refreshingly Different. The Hotel Next Door. Bright, fresh and inviting, Ramada Encore Offering great value and friendly service, revolves around a signature lobby area “Hub” Baymont by Wyndham brings the comforts that creates a refeshingly different experience of home to its guests with inviting rooms, for the connected business traveler. useful amenities, and free breakfast. MIDSCALE MIDSCALE Brilliantly Efficient. A Fresh Burst of Energy. With modern rooms and award-winning A bright take on travel, Days Inn focuses service, Microtel by Wyndham provides a on the little things that surprise and delight consistent, seamless stay designed to give guests to help them enjoy their stay. guests an affordable hotel experience. VALUE VALUE An American Road Original. A Smile In Every Town. With thousands of convenient locations For families looking for dependable across North America, Super 8 is a companion accommodations, Howard Johnson delivers on the road that leaves travelers refueled a warm, friendly experience every visit— for their journey ahead. just like they’ve been doing for decades. VALUE VALUE Your Basecamp For Adventure. Stay Longer. Stay Better. From hiking trips to beach vacations, Featuring spacious suites with fully equipped Travelodge offers an ideal stay for travelers kitchens, free WiFi, and free hot breakfast, looking to start great adventures with an Hawthorn Suites by Wyndham offers a even better night’s sleep. welcoming atmosphere that’s perfect for extended stays. VALUE EXTENDED STAY .
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