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Blurring the Lines Between Business and Leisure. Leisure at Heart, Business in Mind

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Blurring the lines between business and leisure. Leisure at heart, business in mind Welcome to Meliá Hotels International, a company This expansion would not be possible without with more than 60 years of history, which has never the strength of our brand portfolio and our firm stopped growing and innovating since it was founded. commitment to quality and service excellence, that Today, we continue to be one of the leading hotel drives us towards constant innovation of products and companies in the world and a benchmark for Spanish experiences, always at the forefront of the sector, and hospitality, with an ambitious long-term project that that keeps us close to all of our stakeholders. will undoubtedly take us to new destinations where our Meliá Serengeti Lodge customers expect to find us. Our company origins give us a deeply rooted family culture and values that set the tone for our behaviour in all our locations. Ensuring that we comply with our commitments to our stakeholders and meeting their expectations in line with our culture and values form the basis of a coherent management model with a long- Some awards term vision. “ Our aspiration to be Leading Company with the Best Corporate 22nd ( 10) Most valuable hotel brands. seen as a world leader in Reputation in the tourism sector in Spain. Annual Report on the Most Valuable Hotel excellence, sustainability Merco Empresas Tourism Sector Ranking 2018. Brands by Brand Finance. and responsibility is 3rd Most Sustainable Hotel Company Worldwide. connected with our Business of the Year in Spain. RobecoSAM Evaluation 2018. European Business Awards 2018. family values” Gabriel Escarrer Jaume, And since we don’t want to stop here and aim to keep Top 10 Spanish companies making 3rd Best CEOs in Europe. growing with partners like you, we’d like to present our sustainability part of the business model. company to you, so we can start something together. Analysis of sustainability reporting in Ibex 35 All-Europe Executive Team Survey companies by Ecoact. by Institutional Investor. Gabriel Escarrer Jaume, Gabriel Escarrer Jaume, 16th ( 14) Most Influential Hotel Professionals. Top Leader of Family Business. Gabriel Escarrer Jaume Power 50 by Hotelier Middle East. European Family Business Awards Executive Vice Chairman & CEO by Campden Wealth. 2 3 00 Contents Contents 01 02 03 04 05 Discover Us Our Pillars Our History Current What we offer (p. 6) (p. 10) (p. 14) Portfolio (p. 22) (p. 18) 5.1. Unique Brands (p. 24) 5.3. Distribution and Sales (p. 42) - GRAN MELIÁ - B2C - ME - B2B - PARADISUS - MeliáRewards - MELIÁ 5.4. Responsible Business Approach (p. 54) - INNSIDE - SOL 5.5. Owner Relations (p. 58) - CIRCLE 5.6. Human Resources (p. 60) - MANAGED BY MELIÁ 5.7. Technology & Innovation (p. 62) 5.2. Business Management (p. 40) 5.8. Marketing & Social Media (p. 64) 5.9. Development (p. 66) 4 5 01 Discover Us 6 7 01 Discover Us Discover Us Founded in 1956, Meliá Hotels International is unique in having an origin in leisure and the ideal size to combine At a glance exceptional hospitality with management that is efficient and close to its stakeholders. All of this, along with our • Meliá joined the Ibex35 Index in 2016 after 13 years listed in the Ibex Medium Cap. Spanish warmth and passion, sets us apart and allows us to offer exceptional experiences to the most demanding • Market cap3: 2.214 million Euros customers from all around the world. • Main Shareholders: Escarrer Family: 52%; Free- float: 48% We are committed to offering the most comprehensive • Listed on the Spanish Stock Exchange since 1996 quality services to make your investment profitable and safeguard your assets, operating with professionalism, • Member of the FTSE4Good Ibex index since 2008 seriousness and the confidence of a major brand with international prestige. Our goal is always maximum profitability and value creation in the medium and long ME London term. 18th largest hotel group worldwide with a Largest hotel group in Spain presence in 43 countries1 Leading hotel company in LatAm & Caribbean Leading resort hotel company worldwide 3rd Largest Hotel Group in Europe2 Ranquing Company Rooms Hotels 1 INTERCONTINENTAL 798,075 5,343 2 ACCOR 616,181 4,283 3 MELIÁ HOTELS INTERNATIONAL 96,956 382 4 WHITBREAD 71,282 770 5 NH HOTELS 58,926 380 Gran Meliá de Mar 8 1 Including pipeline. 2 Hotels Magazine August 2018 based on data as of 31st December, 2017. 3 Market Cap End September 2018 (€9.46) 9 02 Our Pillars Meliá Cam Ranh Bay 10 11 02 Our Pillars Our Pillars Warmth & Conviviality Caring & Nurturing Little extras Innovation Mediterranean hospitality and Spanish passion are The size of our company, neither too large nor too We know that small details make a big difference. We We are always improving. An ambition that leads us in our DNA. Our warm personality, born from having small, allows us to carry out careful management, stand out from our competitors by offering personal to reinvent ourselves constantly and has made us global started as a family business, defines our balanced where employees are part of the family. An attitude extras and creating intimate connections. This unique pioneers in different areas of our industry, with special culture and our guest-centred vision. that also translates itself outwards, making us socially way of doing things is part of our heritage as a hotelier. attention being paid to customer innovation. committed. 12 13 03 Our History Meliá Yangon 14 15 03 Our History 2010 Global alliance with Wyndham, giving rise Our History to the birth of TRYP by Wyndham 2011 Leading from leisure since 1956 The company becomes Meliá Hotels International 2012 Launch of the Calviá Beach Resort project for the restoration of a mature tourist destination (Magaluf, Mallorca) 2014 2000 Relaunch of the new Sol Brand Alliances with international leading investment Acquisition of the TRYP Hotel chain funds to transform the resort segment Meliá Digital project to transform the customer 2004 relationship 1994 Launch of the Vacation Club Club Meliá Strengthening of the value proposition of our Launch of the loyalty programme management model (currently MeliáRewards) 2006 Approval of a Global Sustainability 2015 Business 1995 Policy and inclusion in the 25th anniversary of MHI’s presence in Cuba FTSE4Good Ibex 1984 The birth of Paradisus Resorts, specialising in the luxury sector Launch of ME by Meliá, the most Acquisition of the hotel chain 2016 avant-garde brand in the portfolio HOTASA. Becomes the largest Meliá Hotels International’s 60th hotel group in Spain 1996 anniversary and reincorporation to the First European hotel group to be 2007 Spanish stock market index, IBEX35 quoted on the stock exchange 1956 1966 1987 Acquisition of the German brand The company’s first hotel is Escarrer establishes Acquisition of the Meliá INNSIDE 2017 founded. (Palma de Mallorca, Hoteles Mallorquines to hotel chain. The company 1997 Launch of the SAVE project to fight Management of Palma de Mallorca’s new Spain) consolidate his different asssets changes its name to Sol Meliá Launch of the bookings website melia.com climate change conference centre, Palacio de Congresos 1950s 1960s 1970s 1980s 1990s 1999-2009 >2010s First resort in Mallorca (Spain) Development in Balearic Islands Expansion into other major Development in main Development in LatAm and Presence in European gateway Entry into the US market: New York, Spanish resort destinations Spanish cities Spanish Caribbean cities (London, Milan, Paris) Miami and others First international hotel (Bali) Entry into the English-speaking Caribbean market: Bahamas, Jamaica Development First hotel in Africa (Egypt) Consolidation of presence in Spanish Caribbean countries: Cuba, Mexico, Dominican Republic Entry into the Middle East region: Dubai and Doha Tripling of our portfolio in Asia Pacific Meliá is present in 43 countries in 4 continents for the first time 16 17 04 Current Portfolio ME Ibiza 18 19 04 Current Portfolio Current Portfolio Portfolio diversification Spain Cities: 66 Hotels: 145 Asia - Operative: 144 Countries: 7 - Pipeline: 1 - Operative: 6 Hotels: 48 Operating profit Americas - Operative: 21 contribution: - Pipeline: 27 Countries: 16 38% - Operative: 14 TOTAL SHARE 12% Hotels: 93 - Operative: 75 Operating profit - Pipeline: 18 contribution: TOTAL SHARE 23% 2% Operating profit contribution: EMEA 43% Countries: 22 - Operative: 16 Hotels: 117 - Operative: 88 - Pipeline: 29 *Excluding Spain TOTAL SHARE 65% *Including Spain Operating profit contribution: 17% 20 *Including Pipeline by September 2018 21 05 What we offer The result of putting our heart and our mind in everything we do. 5.1. UNIQUE BRANDS 5.5. OWNER RELATIONS Six different hotel brands, strategically Ongoing support for a long-term positioned relationship 5.2. BUSINESS MANAGEMENT 5.6. HUMAN RESOURCES A management style based on Empowered by our people efficiency and closeness 5.7. TECHNOLOGY & INNOVATION 5.3. DISTRIBUTION & SALES Comprehensive and global solutions A Regional model with a global reach and adaptation to new markets a. B2C b. B2B. Exclusive benefits for 5.8. MARKETING & SOCIAL MEDIA professionals A growing presence to reach all our c. Loyalty. Belonging means more target audiences 5.4. RESPONSIBLE BUSINESS 5.9. DEVELOPMENT APPROACH Our plans for the future Sustainable creation of economic value Meliá Kuala Lumpur Garbo 22 23 05 What we offer / 5.1. Unique Brands 5.1.Unique Brands Strength and diversity of our brands Our expertise in leisure is integrated throughout our six different brands. Each one has its own distinct + DEMOGRAPHIC + PSYCOGRAPHIC personality, with all of them sharing the values of Meliá Hotels International. Upper upscale Each brand is strategically positioned to address different, well-defined customer psychographics. 11% This positioning supports owners at the local level, 4% Paradisus while leveraging the advantages of economies of 4% Gran Meliá scale at the global level.
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