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Vinfast Mondial De L'automobile 2018 Dossier De Presse

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Vinfast Mondial De L'automobile 2018 Dossier De Presse VinFast Mondial de l’Automobile 2018 Dossier de Presse Sommaire 1. Traduire l'esprit vietnamien et le transmettre au monde ................................................. 3 2. Style de design italien de classe mondiale, influencé par le peuple vietnamien ............... 6 3. Créer des produits de classe mondiale ............................................................................ 11 4. Tout nouveau complexe de production ultramoderne .................................................... 14 5. Les modèles « LUX », pionniers de l’industrie automobile vietnamienne ....................... 17 6. Améliorer le style de vie du peuple vietnamien .............................................................. 20 7. Spécifications techniques des véhicules .......................................................................... 22 2 1. Traduire l'esprit vietnamien et le transmettre au monde • Deux premières mondiales dévoilées par VinFast au Mondial de l’Automobile • VinFast incarne la fierté, l’esprit et la ténacité du peuple vietnamien • Un design de classe mondiale capture la beauté naturelle du Vietnam • La nouvelle usine est l’un des plus grands projets industriels du Vietnam. • La production de la nouvelle berline LUX A2.0 et du SUV LUX SA2.0 débutera à partir de septembre 2019 VinFast est le premier constructeur automobile vietnamien et le premier à participer à un grand salon automobile international. Exploitant l’esprit vietnamien, VinFast développe et fabrique au Vietnam sa propre gamme de véhicules innovants et de classe mondiale, qui seront commercialisés dans le monde entier. VinFast fait ses débuts au Mondial de l’Automobile 2018, avec deux premières mondiales - la berline LUX A2.0 et le SUV LUX SA2.0. Ces modèles haut de gamme incarnent la philosophie de la société vietnamienne : «Style - Sécurité - Créativité - Pionnier». La design de ces deux premières voitures a été influencée par le vote des vietnamiens. Cela a renforcé le sentiment de fierté nationale dans ces produits, qui rendent hommage à la beauté naturelle du pays. Le développement de la conception des voitures de série a été confié au légendaire designer Pininfarina, qui a donné aux voitures cette touche de design sophistiqué. VinFast est une fière entreprise vietnamienne qui possède une vision et une ambition véritablement mondiale et travaille avec des partenaires et des fournisseurs de premier plan pour la conception, l’ingénierie afin de respecter le caractère vietnamien que ses voitures doivent afficher, alliance de sophistication du design italien et technologies et qualité européennes évoluées. Les produits VinFast seront conformes aux normes internationales et aux attentes des clients en termes de design, de dynamique, de caractéristiques embarquées et durée d’utilisation. La société a fait appel à des expertises externes spécialisées et recruté des cadres supérieurs parmi les plus grands constructeurs automobiles pour s’assurer qu’elle peut créer une entreprise automobile performante à partir de zéro et ce dans des délais remarquablement courts. L’activité automobile VinFast est gérée par la présidente Le Thi Thu Thuy, qui est également vice-présidente de Vingroup et possède plus de 22 ans d’expérience dans le secteur des services financiers et de l’immobilier. Elle est accompagnée de James DeLuca, PDG de VinFast Trading and Production, un dirigeant expérimenté du monde de l’automobile qui a passé 37 ans chez General Motors en tant que responsable de 171 unités de production dans 31 pays. 3 La Directrice Générale adjointe en charge de la commercialisation est Mme Lê Thanh Hải, qui a près de 20 ans d’expérience dans l’industrie automobile et a été Directrice Générale Ventes et Marketing chez General Motors Vietnam. David Lyon est le directeur du design de VinFast. Il a 28 ans d'expérience dans la conception automobile ayant occupé diverses fonctions chez General Motors, notamment Directeur Exécutif du Design pour la région Asie-Pacifique. Shaun Calvert, ex Directeur des systèmes de production et du support chez General Motors en Allemagne, est Vice-Président de la production chez VinFast. Kevin Fisher, Vice-Président de l'ingénierie chez VinFast, a précédemment occupé des postes techniques et d'innovation chez General Motors, Tata Technologies et Magna Steyr. Roy Flecknell, Vice-Président de la planification et de la gestion des programmes, a plus de 40 ans d’expérience chez GM au Royaume-Uni, en Allemagne, en Russie et en Asie. VinFast est l’exemple même de la fierté, de l’esprit et de la ténacité du peuple vietnamien. De nombreux pays d’Asie du Sud-Est ont fait de leur industrie automobile nationale une grande fierté, ce qui leur a octroie le respect pour leurs capacités techniques et industrielles sur la scène mondiale. VinFast fait maintenant figure de pionnier dans le développement rapide de l’industrie automobile vietnamienne. Jusqu'à présent, le Vietnam n'avait pas sa propre marque de voiture locale : le secteur est constitué d'importateurs et d’usines d'assemblage. En conséquence, les industries périphériques sont sous-développées. VinFast favorisera la création d'une nouvelle chaîne d'approvisionnement locale et donnera aux Vietnamiens une marque automobile nationale dont ils pourront être fiers. Toutes les voitures VinFast seront fabriquées dans une toute nouvelle usine de 335 hectares à Hai Phong, au nord du Vietnam. Il s’agit de l’un des projets industriels les plus importants du Vietnam, et une installation parmi les complexes de production automobile les plus avancés au monde. Les livraisons des LUX A2.0 (berline) et du LUX SA2.0 (SUV) commenceront au Vietnam à partir de juin 2019. Elles seront suivies par d’autres véhicules, notamment une citadine, une voiture électrique à batterie et un bus électrique, tous en cours de développement. Les livraisons sur les marchés d'exportation devraient commencer en 2020, moins d'un an après les ventes intérieures. En tant que filiale de Vingroup, la plus grande entreprise privée du Vietnam, VinFast dispose des ressources et des capacités d’évolution nécessaires pour justifier son ambition à devenir le premier constructeur automobile d’Asie du Sud-Est et un nouvel acteur majeur de l’industrie automobile mondiale. Les marques de Vingroup ont été créées avec la mission de « créer une vie meilleure pour le peuple vietnamien », et Vingroup souhaitait créer une marque de voiture dont le pays soit fier, élégante, incarnation de l'esprit vietnamien, au-delà de son marché 4 national. Sa vision est de créer des voitures avec une forte identité vietnamienne qui représenterait le pays tout en étant compétitif sur la scène automobile mondiale. Vingroup a réalisé un chiffre d’affaires de 3,9 milliards USD en 2017. Le groupe, qui fête cette année ses 25 ans, est le leader dans les secteurs vietnamien de la construction et de l’immobilier et a également des intérêts majeurs dans les secteurs de l’éducation, de la santé, de l’agriculture, du tourisme et de la consommation. L’économie vietnamienne se développe rapidement. Le PIB annuel par habitant a progressé au cours des dernières années de plus de 6,8% et devrait continuer de progresser aux alentours de à 6,5% par an dans les années à venir. Ces perspectives économiques positives créent un potentiel de croissance nettement plus élevé pour la possession de voitures particulières. Actuellement, le Vietnam compte environ 23 voitures pour 1 000 habitants, mais les estimations suggèrent que la possession automobile au Vietnam passera bientôt à 50 voitures pour 1 000 habitants. À titre de comparaison, en Thaïlande et aux États-Unis, ces chiffres sont, respectivement, de 204 et 790 pour 1 000. Le volume actuel des ventes de voitures au Vietnam est de 300 000 unités par an. Ce chiffre devrait tripler pour atteindre 900 000 unités d’ici 2025. Parallèlement à l'essor des ventes de voitures, le Vietnam investit également dans d'importants programmes de construction de routes. D'importants travaux d'aménagement sont en cours, dont beaucoup devraient être achevés d'ici 2020, date à laquelle 21 autoroutes devraient avoir été construites pour une longueur totale de près de 6 500 km. 5 2. Style de design italien de classe mondiale, influencé par le peuple vietnamien • Les premiers modèles présentent des proportions parfaitement équilibrées, un langage de design contemporain et intemporel qui affiche un style et une sophistication toute italienne • La direction du design a été fortement influencée par les vietnamiens suite à un vote innovant • La calandre distinctive incorpore le motif asymétrique « VF » • LUX A2.0 et LUX SA2.0 représentent l’esprit puissant et progressiste d’un Vietnam nouveau, énergique, en plein développement Le style fier et dynamique des deux premiers modèles de VinFast a été fortement influencé par l’approche progressiste de la nouvelle société en matière de conception et affiche un langage de conception de classe mondiale développé en étroite collaboration avec l’équipe de conception de Pininfarina en Italie. Afin de trouver un style qui reflète les désirs du conducteur vietnamien, VinFast a fait quelque chose qu'aucune marque automobile n'a jamais fait auparavant. Tout d’abord, elle a commandé des croquis de pour une berline et un SUV aux quatre des meilleurs studios de design automobile au monde - Italdesign Giugiaro, Pininfarina, Torino Design et Zagato. Puis, en octobre 2017, il a mis en ligne 20 dessins sur son site Web et a demandé aux consommateurs vietnamiens de voter pour les modèles qu'ils préféraient. Ces consommateurs vietnamiens
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