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X FACTOR JUDGE CHERYL COLE AND KYLIE MINOGUE MOST POWERFUL CELEBRITIES IN BRITAIN HIGHLIGHTS RESEARCH Submitted by: Eureka Communications Wednesday, 31 March 2010
31st March 2010, London, UK – Pop star Kylie Minogue and X-Factor judge Cheryl Cole were named the most powerful celebrities in Britain today in Millward Brown’s latest celebrity and brand (Cebra) research . The research, which interviewed 2000 consumers about 100 celebrities and 100 brands, will be used by marketers to identify celebrity and brand partnerships with the greatest marketplace potential. The 10 most powerful UK celebrities were: 1) Kylie Minogue 2) Cheryl Cole 3) David Beckham