Western University Scholarship@Western Electronic Thesis and Dissertation Repository 5-17-2019 1:00 PM Appropriating Play: Examining Twitch.tv as a Commercial Platform Charlotte Panneton The University of Western Ontario Supervisor Hearn, Alison The University of Western Ontario Graduate Program in Media Studies A thesis submitted in partial fulfillment of the equirr ements for the degree in Master of Arts © Charlotte Panneton 2019 Follow this and additional works at: https://ir.lib.uwo.ca/etd Part of the Communication Technology and New Media Commons Recommended Citation Panneton, Charlotte, "Appropriating Play: Examining Twitch.tv as a Commercial Platform" (2019). Electronic Thesis and Dissertation Repository. 6245. https://ir.lib.uwo.ca/etd/6245 This Dissertation/Thesis is brought to you for free and open access by Scholarship@Western. It has been accepted for inclusion in Electronic Thesis and Dissertation Repository by an authorized administrator of Scholarship@Western. For more information, please contact
[email protected]. Appropriating Play: Examining Twitch.tv as a Commercial Platform Charlotte Panneton Master of Arts in Media Studies Faculty of Information and Media Studies University of Western Ontario 2019 Abstract This thesis critically analyzes Twitch.tv, a gaming-oriented, online live-streaming site. Viewing the site as a ‘lean platform’ (Srnicek, 2017), it analyzes many aspects of Twitch’s business operations, including ownership structure, video game industry affiliations, use of data, and the monetization of user activity. This analysis then identifies three major areas of concern arising from these operations: the tendency toward monopolization in the gaming industry and its peripheral activities; the intensification of audience commodification; and, the tendency to turn professional streamers into precarious creative labourers.