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EA and Steven Spielberg Reveal BOOM BLOX

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EA and Steven Spielberg Reveal BOOM BLOX EA and Steven Spielberg Reveal BOOM BLOX Throw, Grab, and Blast Your Way Through the Ultimate Wii Game LOS ANGELES--(BUSINESS WIRE)--Feb. 6, 2008--A must-have Wii™ game for Summer 2008 is on its way! EA's Casual Entertainment Label today announced BOOM BLOX™, the first game developed in collaboration between EA and director and producer, Steven Spielberg. This high-energy game features over three hundred levels, a variety of activities, a cast of over thirty wacky characters, and an easy-to-use in-game editor that allows players to express their creativity. BOOM BLOX will be available in May 2008 for the Wii™ from Nintendo. "I am a gamer myself, and I really wanted to create a video game that I could play with my kids," said Steven Spielberg. "BOOM BLOX features an enormous amount of fun challenges and cool scenarios for your kids to solve or for you to master together." Fun for kids and the entire family, BOOM BLOX offers action-packed interactive activities that takes Wii play to a new level of creativity and fun with single player, co-op, and versus gameplay. Players can explore the visceral gameplay -- perfectly suited for the Wii's interactivity -- that keeps them destroying their way through brain-twisting challenges. They can interact with entertaining characters such as the Blox-laying chickens or the baseball throwing monkeys, who bring personality to the Tiki, Medieval, Frontier, and Haunted themed environments. Additionally, players can remix any level of the game in Create Mode using props, blocks, or characters that have been unlocked during the game. Players can also virtually build anything they can dream up. Plus, their designs can then be shared with friends or used to challenge others to solve their newly created puzzle via WiiConnect24™. "We developed BOOM BLOX with endless combinations of gameplay in mind," explains Louis Castle, Executive Producer. "With over three hundred levels, built upon a full real-time physics model, your experience can be as easy or difficult as you want it to be -- there really is something for everyone to enjoy." "My inspiration for this game came while I was playing the Wii for the first time," added Spielberg. "From the initial concept to what the game is today, it's always been built around the innovations the Wii brings to playing games. BOOM BLOX plays on the enjoyment of building and knocking down blocks, something that can appeal innately to kids and adults of all ages." Developed at EA Los Angeles under the EA Casual Entertainment Label, BOOM BLOX has not yet been rated by the ESRB and PEGI. For more information or to download artwork, visit http://www.BOOMBLOX.ea.com. BOOM BLOX is also in production for mobile phones and will be widely available this Spring. The mobile version puts innovative BOOM BLOX gameplay on phones everywhere -- delivering engaging, fun, and groundbreaking action. For the first time in a mobile game, players will be able to create custom levels and share them with their friends directly from the phone, enjoying a rich, interactive community experience. For information regarding mobile phone carrier availability, visit http://www.eamobile.com. About EA and Steven Spielberg Partnership In 2005, EA and Steven Spielberg entered a multi-year collaboration that would generate three new original franchise properties. EA owns the intellectual properties and the franchises will be developed, published, and distributed worldwide by EA. Spielberg has been working directly with the EA development teams at the EALA studio in Playa Vista to offer his signature style of storytelling to the concept, design, and artistic vision of the unique games. About Electronic Arts Electronic Arts Inc. (NASDAQ: ERTS), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, and BOOM BLOX are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Wii and WiiConnect24 are trademarks of Nintendo. All other trademarks are the property of their respective owners. CONTACT: EA Casual Entertainment Brooke Cahalane, 310-754-7312 PR Manager [email protected] Trudy Muller, 650-628-2926 Sr. PR Director [email protected] SOURCE: Electronic Arts Inc. .
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