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An Analysis of Facebook Ads in European Election Campaigns
Are microtargeted campaign messages more negative and diverse? An analysis of Facebook ads in European election campaigns Alberto López Ortega University of Zurich Abstract Concerns about the use of online political microtargeting (OPM) by campaigners have arisen since Cambridge Analytica scandal hit the international political arena. In addition to providing conceptual clarity on OPM and explore the use of such technique in Europe, this paper seeks to empirically disentangle the differing behavior of campaigners when they message citizens through microtargeted rather than non-targeted campaigning. More precisely, I hypothesize that campaigners use negative campaigning and are more diverse in terms of topics when they use OPM. To investigate whether these expectations hold true, I use text-as-data techniques to analyze an original dataset of 4,091 political Facebook Ads during the last national elections in Austria, Italy, Germany and Sweden. Results show that while microtargeted ads might indeed be more thematically diverse, there does not seem to be a significant difference to non-microtargeted ads in terms of negativity. In conclusion, I discuss the implications of these findings for microtargeted campaigns and how future research could be conducted. Keywords: microtargeting, campaigns, negativity, topic diversity 1 1. Introduction In 2016, Alexander Nix, chief executive officer of Cambridge Analytica – a political consultancy firm – gave a presentation entitled “The Power of Big Data and Psychographics in the Electoral Process”. In his presentation, he explained how his firm allegedly turned Ted Cruz from being one of the less popular candidates in the Republican primaries to be the best competitor of Donald Trump. According to Nix’s words, they collected individuals’ personal data from a range of different sources, like land registries or online shopping data that allowed them to develop a psychographic profile of each citizen in the US. -
DR. MICHAEL FRANKEL "Marcus Stroke and Neuroscience Center At
Volume 92 GEORGIA’S FIRST KIWANIS CLUB Number 2 OCTOBER 16, 2012 OCTOBER 30, 2012 DR. MICHAEL FRANKEL ELECTION PREVIEW "Marcus Stroke and Neuroscience Center at Grady Memorial Hospital" TBeth Schapiro and KSU Professor Kerwin Swint Dr. Michael Frankel is Professor of Neurology at Emory he savvy strategist for countless successful campaigns, Beth University and has served as Chief of Neurology for the Grady Schapiro approaches every challenge from a strategic perspec - Health System for the past 20 years, devoting his academic, clin - tive. Corporate, government, and advocacy clients seek her ical and research interests to cerebrovascular disease. counsel to help hone and accomplish their strategic objectives. He is best known for his work on the NIH sponsored t-PA Beth has earned a reputation as a trusted media resource. She is Stroke Trial which led to the FDA approval of t-PA in acute called on for commentary by CNN, FOX, USA Today, The New stroke. In 1992, he created the first acute stroke team in the York Times, the Los Angeles Times, Roll Call, the Atlanta Journal- southeast in order to implement the t-PA Stroke Trial. Since that Constitution, and the Savannah Morning News , among others. time, he has worked with numerous hospitals across GA to help Beth has also served as a trainer at strategy workshops at leader - them become “stroke ready”. Since 2001, he has received ship organizations throughout the United States. Beth is a mem - numerous grans and funding in this area. ber of the American Political Science Association. She holds a BA in Education from the University of Maryland, and an MA In 2010, Dr. -
UC Berkeley UC Berkeley Electronic Theses and Dissertations
UC Berkeley UC Berkeley Electronic Theses and Dissertations Title Packaging Permalink https://escholarship.org/uc/item/3th639mx Author Galloway, Catherine Suzanne Publication Date 2012 Peer reviewed|Thesis/dissertation eScholarship.org Powered by the California Digital Library University of California PACKAGING POLITICS by Catherine Suzanne Galloway A dissertation submitted in partial satisfaction of the requirements for the degree of Doctor of Philosophy in Political Science in the Graduate Division of the University of California at Berkeley Committee in charge Professor Jack Citrin, Chair Professor Eric Schickler Professor Taeku Lee Professor Tom Goldstein Fall 2012 Abstract Packaging Politics by Catherine Suzanne Galloway Doctor of Philosophy in Political Science University of California, Berkeley Professor Jack Citrin, Chair The United States, with its early consumerist orientation, has a lengthy history of drawing on similar techniques to influence popular opinion about political issues and candidates as are used by businesses to market their wares to consumers. Packaging Politics looks at how the rise of consumer culture over the past 60 years has influenced presidential campaigning and political culture more broadly. Drawing on interviews with political consultants, political reporters, marketing experts and communications scholars, Packaging Politics explores the formal and informal ways that commercial marketing methods – specifically emotional and open source branding and micro and behavioral targeting – have migrated to the -
UNIVERSITY of CALIFORNIA Los Angeles The
UNIVERSITY OF CALIFORNIA Los Angeles The Effectiveness of Campaign Messages On Turnout and Vote Choice A dissertation submitted in partial satisfaction of the requirements for the degree Doctor of Philosophy in Political Science by Sylvia Yu Friedel 2013 ©Copyright by Sylvia Yu Friedel 2013 ABSTRACT OF THE DISSERTATION The Effectiveness of Campaign Messages On Turnout and Vote Choice by Sylvia Yu Friedel Doctor of Philosophy in Political Science University of California, Los Angeles, 2013 Professor Lynn Vavreck, Chair In this dissertation, I study campaign effects on turnout and vote choice. I analyze different campaign messages and the way they affect voters across various situations. First, through an online survey experiment, I study the impact of campaign messages and ideological cues on voters as they make inferences on candidates. Next, through a field experiment, I test whether microtargeted messages or general messages on the economy have any effect on turnout. Lastly, using online survey data, I examine how cross-pressured voters behave electorally when holding an opposing party’s position on social issues. These three studies indicate that different messages do, in fact, matter. Furthermore, voters are not fools—they are reasoning and rational. While partisanship does continue to heavily impact voting decisions, voters do consider issue positions and different voting dimensions (i.e., social, economic, moral). In light of this, campaigns should continue their efforts to persuade and inform the electorate. ii The dissertation -
Additional Submissions to Parliament in Support of Inquiries Regarding Brexit Damian Collins MP Dear Mr Collins, Over the Past M
Additional Submissions to Parliament in Support of Inquiries Regarding Brexit Damian Collins MP Dear Mr Collins, Over the past many months, I have been going through hundreds of thousands of emails and documents, and have come across a variety of communications that I believe are important in furthering your inquiry into what happened between Cambridge Analytica, UKIP and the Leave.EU campaign. As multiple enquiries found that no work was done, I would like to appeal those decisions with further evidence that should hopefully help you and your colleagues reach new conclusions. As you can see with the evidence outlined below and attached here, chargeable work was completed for UKIP and Leave.EU, and I have strong reasons to believe that those datasets and analysed data processed by Cambridge Analytica as part of a Phase 1 payable work engagement (see the proposal documents submitted last April), were later used by the Leave.EU campaign without Cambridge Analytica’s further assistance. The fact remains that chargeable work was done by Cambridge Analytica, at the direction of Leave.EU and UKIP executives, despite a contract never being signed. Despite having no signed contract, the invoice was still paid, not to Cambridge Analytica but instead paid by Arron Banks to UKIP directly. This payment was then not passed onto Cambridge Analytica for the work completed, as an internal decision in UKIP, as their party was not the beneficiary of the work, but Leave.EU was. I am submitting the following additional materials to supplement the testimony and documents I gave to the DCMS Committee last year as follows: 1) FW PRESS INVITATION HOW TO WIN THE EU REFERENDUM INVITE ONLY.pdf a. -
The Evolution of the Digital Political Advertising Network
PLATFORMS AND OUTSIDERS IN PARTY NETWORKS: THE EVOLUTION OF THE DIGITAL POLITICAL ADVERTISING NETWORK Bridget Barrett A thesis submitted to the faculty at the University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of Master of Arts at the Hussman School of Journalism and Media. Chapel Hill 2020 Approved by: Daniel Kreiss Adam Saffer Adam Sheingate © 2020 Bridget Barrett ALL RIGHTS RESERVED ii ABSTRACT Bridget Barrett: Platforms and Outsiders in Party Networks: The Evolution of the Digital Political Advertising Network (Under the direction of Daniel Kreiss) Scholars seldom examine the companies that campaigns hire to run digital advertising. This thesis presents the first network analysis of relationships between federal political committees (n = 2,077) and the companies they hired for electoral digital political advertising services (n = 1,034) across 13 years (2003–2016) and three election cycles (2008, 2012, and 2016). The network expanded from 333 nodes in 2008 to 2,202 nodes in 2016. In 2012 and 2016, Facebook and Google had the highest normalized betweenness centrality (.34 and .27 in 2012 and .55 and .24 in 2016 respectively). Given their positions in the network, Facebook and Google should be considered consequential members of party networks. Of advertising agencies hired in the 2016 electoral cycle, 23% had no declared political specialization and were hired disproportionately by non-incumbents. The thesis argues their motivations may not be as well-aligned with party goals as those of established political professionals. iii TABLE OF CONTENTS LIST OF TABLES AND FIGURES .................................................................................................................... V POLITICAL CONSULTING AND PARTY NETWORKS ............................................................................... -
The Great Middle Class Revolution: Our Long March Toward a Professionalized Society Melvyn L
Kennesaw State University DigitalCommons@Kennesaw State University KSU Press Legacy Project 1-2006 The Great Middle Class Revolution: Our Long March Toward a Professionalized Society Melvyn L. Fein Kennesaw State University, [email protected] Follow this and additional works at: http://digitalcommons.kennesaw.edu/ksupresslegacy Part of the Social Psychology and Interaction Commons, and the Work, Economy and Organizations Commons Recommended Citation Fein, Melvyn L., "The Great Middle Class Revolution: Our Long March Toward a Professionalized Society" (2006). KSU Press Legacy Project. 5. http://digitalcommons.kennesaw.edu/ksupresslegacy/5 This Book is brought to you for free and open access by DigitalCommons@Kennesaw State University. It has been accepted for inclusion in KSU Press Legacy Project by an authorized administrator of DigitalCommons@Kennesaw State University. For more information, please contact [email protected]. THE GREAT MIDDLE-CLASS REVOLUTION Our Long March Toward A Professionalized Society THE GREAT MIDDLE-CLASS REVOLUTION Our Long March Toward A Professionalized Society Melvyn L. Fein 2005 Copyright © 2005 Kennesaw State University Press All rights reserved. No part of this book may be used or reproduced in any manner without prior written consent of the publisher. Kennesaw State University Press Kennesaw State University Bldg. 27, Ste. 220, MB# 2701 1000 Chastain Road Kennesaw, GA 30144 Betty L. Seigel, President of the University Lendley Black, Vice President for Academic Affairs Laura Dabundo, Editor & Director of the Press Shirley Parker-Cordell, Sr. Administrative Specialist Holly S. Miller, Cover Design Mark Anthony, Editorial & Production Assistant Jeremiah Byars, Michelle Hinson, Margo Lakin-Lapage, and Brenda Wilson, Editorial Assistants Back cover photo by Jim Bolt Library of Congress Cataloging-in-Publication Data Fein, Melvyn L. -
Curriculum Vitae, August 2014
Emilia Justyna Powell Curriculum Vitae, August 2014 Department of Political Science University of Notre Dame, 217 O’Shaughnessy Hall Notre Dame, IN 46656 e-mail: [email protected]; phone: 574-631-1460 EDUCATION 1996 II Liceum Ogólnoksztalcące im Jana III Sobieskiego, Grudziądz, Poland (highschool) 1999 Diploma in an Introduction to the English Law and the Law of the European Union, University of Cambridge, UK 2000 Certificate of the Intensive Course on European Law, Jean Monnet Center for European Studies, Torun, Poland 2001 Masters Degree, Law, University of Nicholas Copernicus, Torun, Poland Thesis: The Role of Public Notary Administration in the European Union 2001 Diploma from Jean Monnet Center for European Studies, Torun, Poland Thesis: The European Court of Justice 2003 M.A., Political Science, Florida State University, Tallahassee, Florida 2006 Ph.D. Florida State University, Tallahassee, Florida; Dissertation Title: Conflict, Cooperation, and Legal Systems of the World, Sara McLaughlin Mitchell, Chair PROFESSIONAL EXPERIENCE 07/11 – present Assistant Professor, Department of Political Science, University of Notre Dame 08/09 - 05/11 Assistant Professor, Department of Political Science, University of Alabama 08/06 - 07/09 Assistant Professor, Department of Political Science, Georgia Southern University PUBLICATIONS Book 2011 Sara McLaughlin Mitchell and Emilia Justyna Powell. Domestic Law Goes Global: Legal Traditions and International Courts. Cambridge University Press. Peer-Reviewed Research Articles 2015 Emilia Justyna Powell. “Islamic Law States and Peaceful Resolution of Territorial Disputes.” Forthcoming in International Organization. 2014 Emilia Justyna Powell and Krista E. Wiegand. “Strategic Selection: Political and Legal Mechanisms of Territorial Dispute Resolution.” Journal of Peace Research 51(3): 361-374. -
Safeguarding Digital Democracy Digital Innovation and Democracy Initiative Roadmap
DIDI Roadmap March 2020 | No. 4 Safeguarding Digital Democracy Digital Innovation and Democracy Initiative Roadmap Karen Kornbluh and Ellen P. Goodman with contributions by Eli Weiner Washington, DC Ankara Belgrade Berlin Brussels Bucharest Paris Warsaw DIDI Roadmap March 2020 | No. 4 The Digital Innovation and Democracy Initiative The Digital Innovation and Democracy Initiative works to foster innovation and ensure that technology strengthens Table of Contents democracy. DIDI leverages GMF’s transatlantic network and network of senior fellows to promote strategies for reforming policies for the digital age. 3 Executive summary Authors 8 Introduction Karen Kornbluh, former U.S. Ambassador to the Organiza- tion for Economic Cooperation and Development, is Senior 10 Politically motivated Fellow and Director of the Digital Innovation and Democracy disinformation campaigns Initiative at the German Marshall Fund of the United States. Ellen P. Goodman is a professor at Rutgers Law School, where 27 After tech utopianism she is co-director and co-founder of the Rutgers Institute for Information Policy & Law at Rutgers Law School, and Non-Resident Senior Fellow at the German Marshall Fund. 30 Policy roadmap for safeguarding digital democracy Eli Weiner is a research assistant with the Digital Innovation and Democracy Initiative at the German Marshall Fund of the United States. Karen Kornbluh & Ellen P. Goodman 2 DIDI Roadmap March 2020 | No. 4 Even before a global pandemic hit, the Bulletin of Atomic Scientists announced that the Doomsday Clock had advanced for the first time ever to 100 seconds before midnight. The Bulletin cited “information warfare” as a “threat multiplier” that is reducing trust and corrupting the information ecosystem needed for democratic debate. -
Super Pacs and 501(C) Groups in the 2016 Election
Super PACs and 501(c) Groups in the 2016 Election David B. Magleby* Brigham Young University Paper presented at the “State of the Parties: 2016 and Beyond”, Ray C. Bliss Institute of Applied Politics, University of Akron. November 9-10, 2017. *I would like to acknowledge the research assistance of Hyrum Clarke, Ben Forsgren, John Geilman, Jake Jensen, Jacob Nielson, Blake Ringer, Alena Smith, Wen Je (Fred) Tan, and Sam Williams all BYU undergraduates. Data made available by the Center for Responsive Politics was helpful as were two interviews with Robert Maguire, whose expertise in political nonprofits was informative. 1 Super PACs and 501(c) Groups in the 2067 Election David B. Magleby Brigham Young University In only a short period of time, Super PACs have come to be one of the most important parts of American electoral politics. They raise and spend large sums of money in competitive federal elections. They have become fully integrated teammates with candidates, party leaders, and interest groups. While initially they were most visible in paying for television advertising, by 2016 they expanded their scope by providing a wide variety of campaign services once thought to be funded by candidate campaign committees (campaign events) or party committees, (get-out-the-vote, voter registration, list development). Where does the money come from that funds Super PACs and other outside groups? While much of the attention on sources of funding for Super PACs was initially on corporations and unions, the reality has been that most of the funding for Super PACs has been individuals. Publicly traded corporations have been infrequent funders of Super PACs, while unions have been more active in using Super PACs. -
Georgia's Perfect Spots
GEORGIA’S PERFECT SPOTS Receive your power from one of the MEAG Power Acworth East Point Monticello Adel Elberton Moultrie communities listed here and you receive a host Albany Ellaville Newnan of advantages – local decision-making, local rate- Barnesville Fairburn Norcross setting and local service. And because these Blakely Fitzgerald Oxford Brinson Forsyth Palmetto hometowns have MEAG Power as their wholesale Buford Fort Valley Quitman power supplier, you gain the advantages of MEAG Cairo Grantville Sandersville Calhoun Griffin Sylvania Power’s 99.996% reliability and 68% carbon-free Camilla Hogansville Sylvester delivered energy portfolio. Better yet, because these Cartersville Jackson Thomaston are public power communities, utility revenue is College Park LaFayette Thomasville Commerce LaGrange Washington reinvested in the community. The result: a vibrant Covington Lawrenceville West Point spot to be. And how perfect is that! Crisp County Mansfield Whigham Doerun Marietta Douglas Monroe Municipal Electric Authority of Georgia 1-800-333-MEAG www.meagpower.org FIND YOUR SPARK Fuel your passion, ignite your creative spark. At KSU, we give you the inspiration you need to engineer your own solutions. From top-tier research in state-of-the-art facilities to gaining insights to solve real-world engineering problems, we support students every step of the way. When you come to KSU, you don’t just find your spark. You find your wings. Learn more at FIND.KENNESAW.EDU JANUARY 2021 • VOLUME 36 • NUMBER 5 TABLE OF CONTENTS COVER STORY 2021 Georgians of the Year: COVID Heroes 18 BY SUSAN PERCY Frontline workers fi ghting the pandemic and its effects. FEATURES 28 Hall of Fame BY KENNA SIMMONS AND PATTY RASMUSSEN Ann Cramer and James Cox Kennedy are the 2021 inductees. -
The Public Eye, Summer 2017
SUMMER 2017 The Public Eye In this issue: The Christian Right and Fourth Generation Warfare How Antisemitism Animates White Nationalism When Prison Ministries Prioritize Salvation Over Justice Charles Koch and the Makings of a Right-Wing Empire editor’s letter As the summer issue of The Public Eye ships to the printers, it’s been a whirlwind week. THE PUBLIC EYE Republicans’ efforts to overthrow Obamacare failed dramatically in the early hours of July QUARTERLY 28, but this victory followed some of the Trump administration’s most aggressive anti- PUBLISHER LGBTQ actions to date. Trump delivered an unprecedentedly ugly partisan speech to the Boy Tarso Luís Ramos Scouts of America, endorsed police brutality to a law enforcement audience, and publicly EDITOR mused about firing officials over the ongoing Russia investigation and pardoning himself Kathryn Joyce for what they may find. As many are now questioning if the administration is on a messy COVER ART slide towards authoritarianism, this issue homes in on some of what got us here. Ashley Lukashevsky Sociologist and former civilian intelligence analyst James Scaminaci takes a close look at a little-known right-wing strategy developed in LAYOUT “Fourth Generation Warfare” (pg. 4), Gabriel Joffe the 1980s and deployed over decades by strategists Paul Weyrich and William S. Lind. A fusion of military theory and the Christian Right agenda, Fourth Generation Warfare seeks PRINTING Red Sun Press to undermine the public’s confidence not just in the government and media, but in a com- monly-accepted reality itself. The result, Scaminaci writes, is “an all-out propaganda war EDITORIAL BOARD against secular liberalism” and the political mainstream, waged “with the same intensity Frederick Clarkson • Alex DiBranco as a shooting war.” Fourth Generation Warfare, he argues, set the template for Trump’s no- Tope Fadiran • Gabriel Joffe Kapya Kaoma • Greeley O’Connor holds-barred campaign against the political establishment.