MySims Kingdom for the and Nintendo DS Ships Today

Also Shipping Today and Marking the Franchise's PC Debut is MySims for the PC, Delivering All of the Beloved MySims Characters With Enhanced Graphics and Special Online(1) Capabilities

REDWOOD CITY, Calif., Oct 28, 2008 (BUSINESS WIRE) -- (TM), an Inc. (NASDAQ:ERTS) Label, shipped three MySims(TM) titles to retail outlets nationwide today including MySims(TM) Kingdom on the Wii and Nintendo DS and MySims(TM) for the PC. MySims Kingdom sets players on an adventure of discovery and exploration to help King Roland and his subjects revitalize the Kingdom with endless building options, new lands to explore and even more MySims characters. MySims for the PC delivers the fun and excitement of the hit Wii game with the added bonus of new MySims characters, new essences and online capabilities. Players can now join up to seven of their friends in their own towns' online neighborhood.

"We are excited to release three new games from the MySims franchise offering something for everyone, whether you are a fan of console, handheld or PC games," said Tim LeTourneau, Executive Producer for MySims. "MySims Kingdom for the Wii expands the depth of gameplay from MySims and sets you on an adventure of discovery with new lands, new characters and unlimited customization. The Nintendo DS version offers an intriguing mystery to unravel with mini-games and creativity on the go, while MySims for the PC lets you build a town of your own and features an area where you can play and share your creations with your friends online!"

MySims Kingdom for the Wii

Help King Roland and his subjects revitalize his Kingdom in this epic quest that spans numerous mystical lands, each with a unique theme. In order to restore order and majesty to the once beautiful Kingdom, players will help new and old friends alike, discover new activities and build to the limit of their imaginations.

The story begins in The Capital, where players first meet King Roland, Princess Butter and companions Buddy and Lyndsay. An adventure throughout the kingdom follows. New characters, new lands and clever new contraptions will be revealed. Players will enhance their surroundings by constructing everything from bridges and houses to gardens and gates. Through newly added activities, players are better able to accomplish the tasks they are challenged with along the way, including herding pigs, chopping wood, mining stone, finding treasure chests and more! In true MySims fashion, everything is customizable, allowing each creation within the world to have your signature look.

MySims Kingdom for Nintendo DS

Thwart the plans of evil and revive a distant land of the Kingdom. Mayor Ellen needs your help to entice King Roland back to his vacation paradise! Extract essences from the world and mix them to unlock new items. You can then use those items to rebuild the land and persuade the King that it is suitable for a visit! In addition, participate in various miniquests for the characters that you meet, partake in a slew of new activities and mini-games -- including kayaking, ski jumping, tennis, populating the town zoo and more.

MySims for the PC

Create and discover a newly expanded MySims town! MySims for the PC includes all the fun of the first game plus: new online features so you can play with your friends; six all-new characters to befriend; and a graphic upgrade from the power of the PC. Safely chat, interact and play games like Zombie Tag with your buddies online. Construct buildings and create objects to use cooperatively with up to seven friends in your shared garden. Trade your creations with your friends in-game! Or share them outside of the game via email or instant message so that your buddies can enjoy them in their own MySims town. The choice to play online is yours, so you can decide to play as a single-player or expand your experience by playing with friends in your own online neighborhood.

Since its launch in September 2007, MySims quickly rose to global success and is loved by players everywhere, having sold 3 million copies worldwide to date. For more information on MySims, please visit www.mysims.com.

Product Specifications Publisher: Electronic Arts Developer: The Sims Studio Platform: Wii/Nintendo DS/PC Ship Date: October 28, 2008 Category: Simulation/Strategy ESRB Rating: MySims Kingdom is rated "E" for Everyone with descriptor of Comic Mischief MySims for the PC is rated "E" for Everyone with descriptors of Comic Mischief and Mild Cartoon Violence PEGI Rating: 3+ (1) Internet connection required.See product pack for details.

About The Sims Franchise

The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. For the latest information about The Sims and to check out the hottest creations for made by our community members, please visit www.thesims2.com. To stay up-to-date on news and information, check out www.thesims3.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle (TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

SOURCE: Electronic Arts Inc.

The Sims Label Angie Newman, 650-628-2877 Manager, Public Relations [email protected] or Bender / Helper Impact Audra McIver, 212-689-6360 [email protected]

Copyright Business Wire 2008

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