Breakfast. Lunch. Dinner. Chicken Sandwich

AN AMERICAN CLASSIC

The Original Sneaky Pete

The Sneaky pete’s Story

There’s nothing complicated about the American the street and an eye on market trends. In The hot dog offerings are full of unique, original public’s love of the hot dog, and there isn’t addition to a great lineup of distinctive hot dogs, products, each with its own personality. anything complicated about Sneaky Pete’s Sneaky Pete’s serves hamburgers, sandwiches, The Sneaky Pete with Beef uses a special recipe success as a franchise of hot dog restaurants. chicken, french fries and a full breakfast menu. Beef Sauce. The other favorites in the lineup - From the beginning, Sneaky Pete’s has kept But while years of experience may have provided Bacon Cheese Dog, Chili Slaw Dog, Slaw Dog, things simple: quality food, prepared to order, the seasoning, “the secret is still in the sauce”. Chili Cheese Dog and Smoked Sausage Dog - served hot and fast. The foundation of it all, the cornerstone of Let’s not forget the Junkyard Dog,™Dog™, the the biggest, biggest, Sneaky Pete’s fame, is the famous Sneaky Pete’s baddest dog of them all, which includes Since opening in 1966, Sneaky Pete’s has Hot Dog Sauce. One taste of the Original Sneaky everything. Enjoy an American classic today. changed the pace of franchising hot dog Pete - a tender, juicy hot dog covered with tangy restaurants in the Southeast, becoming famous in kraut, onions, a little mustard and topped with the Sneaky Pete’s... the process for quality products and unique famous Sneaky Pete’s sauce - and you’ll see that The Way Hot Dogs Should Be!® sauces. But Sneaky Pete’s has also kept an ear to “the secret is in the sauce.” Deluxe Cheeseburger

Sausage, Egg & Cheese Biscuit

Hot Dogs are just the beginning

The foundation of it all, the cornerstone of Sneaky Starting your day off right means a great breakfast Then there’s the biggest, baddest dog of them all: Pete's fame, is the famous Sneaky Pete’s Hot Dog at Sneaky Pete’s. Our fresh baked biscuits are just the Junkyard Dog™.This hot dog is loaded with Sauce. But Sneaky Pete’s has built on that part of a menu that includes a full traditional everything but the kitchen sink. foundation and now Sneaky Pete’s menu has breakfast plate, eggs, bacon, sausage, ham, smoked something for everyone, all day long! sausage, grits and sausage gravy. All of Sneaky Pete's menu items are prepared to order using the freshest ingredients and From traditional hamburgers and Sneaky Pete’s The hot dogs will always be the stars of the Sneaky Pete's private-label products. Our burgers featuring our famous sauce to chicken show and we have plenty to choose from. Like proprietary recipes are just one of the ways we sandwiches, chicken strips with our own Chicken the Sneaky Pete’s with Beef, topped with a ensure our customers have an quality meal and Dippin’ Sauce, taco salads and more, Sneaky Pete’s special recipe beef sauce. Other favorites in the great experience that is unique to Sneaky Pete’s. has a full menu for all tastes. We also periodically lineup -- the Slaw Dog, the Chili Dog, the Bacon introduce unique limited time offer selections to Cheese Dog, and the Smoked Sausage Dog -- bring bring variety and excitement to our menu. a new twist to familiar ingredients. location, location, location

One of Sneaky Pete’s strongest assets is being However, business opportunities are often found Sneaky Pete’s Express restaurants have a limited able to adapt to the needs of a speciﬁc market. outside traditional sites. In order to take menu in order to streamline operations and advantage of new market trends, Sneaky Pete’s accommodate space limitations. This ensures Sneaky Pete’s restaurants have always included has developed the Sneaky Pete’s Express speed of service, a priority of the convenience- locations in both strip centers and malls, franchise. Sneaky Pete’s Express restaurants are minded customer. Non-traditional concepts are depending on the most viable location in a located inside convenience stores and other fast among the fastest-developing trends in particular market. food restaurants. This concept of “co-branding” or franchising, and Sneaky Pete’s is making itself “dual branding” increases the customer base for accessible to meet those needs. The typical layout of a Sneaky Pete’s restaurant the retail store, and at the same time provides it consists of a single-line system; however, double- with an established food brand. line systems are available to accommodate the trafﬁc pattern of some locations. Bacon Cheese Beef Dog, Fiesta Dog & Magic City Dog

The Sneaky Pete’s path to success SneakyPetesHotDogs.com

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If you are ready to begin the process for approval, ﬁrst evaluate your own needs and think carefully about what you want from a business. Consider the hard work involved and the ﬁnancial commitment required of you and/or your company.

If you are convinced that a Sneaky Pete's franchise is the right opportunity for you, ﬁll out the enclosed Personal and Financial Questionnaire and return it to the Sneaky Pete's corporate ofﬁce. We will carefully evaluate the information you provide and respond to you about your application. Quality. Tradition. Delicious. S.P. Food Services, Inc. 100 Centerview Drive, Suite 191, Birmingham, Alabama 35216

SneakyPetesHotDogs.com

This brochure is not an offer to award any franchises. Interested and qualiﬁed parties can be offered a franchise only in connection with the delivery of a federal offering circular and appropriate compliance with all federal and state laws.