USED MACHINERY EXPO

KARACHI

September Media Campaign 2014 The event will be promoted through an extensive Expo Centre marketing campaign in Print ( Newspaper), Radio (FM 89) and Electronic Media (). Moreover, to mark this event a Special An excellent opportunity to meet the industrial Supplement will be published in the DAWN sector of Newspaper to reinforce the significance of adopting The Event used machinery and to give exhibitors maximum The is organizing the DAWN Used Machinery Expo in Karachi, exposure through the Pakistan. This is the first exhibition of it’s kind in Pakistan. newspaper’s nationwide readership. Pakistan’s economy can be characterized as semi-industrialized, with the industrial sector constitutes 24.3% of GDP. The country has a total labor force of 55.88 million (as of 2009). Pakistan’s largest industries are textile, cement, agriculture, fertilizer, steel, tobacco, edible Why DAWN oil, pharmaceuticals, construction materials, shrimp, sugar, food processing, chemicals and machinery. All these industries are machinery-intensive, with many industry leaders Over the course of the last struggling to meet the high capital outlay required for new machinery. decade, DAWN has had a strong grip in engaging industrial professionals by Exhibitors Profile Who will be engaged? organizing high profile • Agriculture • Exhibitors may showcase used events. These events and machines of all kinds their accompanying Special • Engineering & Construction • Earth Moving Equipment • Used machinery dealers offer a Supplements are key wide range of products sources of information for • Food Processing • Leather • Manufacturers offering machines Pakistan’s business and and parts-exchange deals industrial leaders, as well • Media & Telecommunication • Companies selling machines they as national policy-makers. • Metal & Mining no longer use • Petroleum/Fuel Extraction • Auction houses and E-commerce These events gain added • Pharmaceutical & Hospital companies credibility because of the • Plastic & rubber processing • Service companies involved in strong brand identity of the • Power / Energy Production upgrading and retrofitting DAWN Media Group, with a • Printing & Packaging machines reputation for credibility, • Sports Goods • Specialist freight forwarders and exacting standards and • Surgical Equipment suppliers of dismantling and standards, enjoyed by a • Textile machines reassembly services, Financing readership that is affluent and leasing companies, • Waste disposal & recycling certification services and others and well educated. involved in the machinery supply chain

PAKISTAN: About DAWN Potential Market For Media Group Used Machinery - Pakistan’s Leading Media Group

The Dawn Media Group is Pakistan’s leading multimedia group straddling print, digital, television and radio mediums. Dawn is the flagship newspaper of The Dawn Media Group, founded in 1947 and recognized as the most authoritative newspaper in the country. DAWN is widely respected for the credibility of its reporting and the independence of its • Pakistan’s population exceeding 180 million views, and boasts the largest • Ranked as the 6th most populous country circulation amongst the English • An increase in the population has led to increased demand in many sectors of the press. The market leader within economy Pakistan’s quality print media, • Actual growth in manufacturing was recorded at 3.51% in year 2012 Dawn is read by key influencers in the public and private sectors • Entrepreneurs starting up their own companies in developing and industrializing and by the majority of the countries to buy high-quality used machines English reading public, many of • Pakistani companies prefer buying used machinery when replacing obsolete machinery whom constitute a significant or expanding production proportion of Pakistan’s current • Pakistan's industrial sector accounts for about 24% of GDP decision making generation. • Cotton textile production and apparel manufacturing are Pakistan's largest industries, The Dawn Media Group has a accounting for about 66% of the merchandise exports proven track record organizing • Apart from cotton and textile, Pakistan's principal natural resources are arable land and exhibitions and conferences that water bring together the key influencers and stakeholders • About 25% of Pakistan's total land area is under cultivation and is watered by one of the largest irrigation systems in the world from specific industries and interest groups, providing them • Agriculture accounts for about 21.2% of GDP with a platform conducive to • Pakistan’s energy sector has experienced 62% growth since 2000 networking and doing business.

Exhibition Packages

Package A: US$ – 2,000 Package B: US$ – 3,200 Contact for Participation

Stand: Space in Karachi Stand: Space in Karachi Khurram Bhatti Manager Marketing Advertisement: One 15 cms (high) x 16 Advertisement: One 27 cms (high) x 16 DAWN Media Group cms (wide) color advertisement in the cms (wide) color advertisement in the DAWN Supplement DAWN Supplement Haroon House, Dr. Ziauddin Ahmed Road, Advertorial: 400 words write-up & 1 Advertorial: 800 words write-up & 3 Karachi, Pakistan picture in the DAWN Supplement pictures in the DAWN Supplement Phone: +92-21-35613344 Cell: +92-321-8220064 Email: [email protected], Website: http://dawn.com