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Rochester Tvue Weekley; Jan. 12-18, 1952

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ROCHESTER SAMMY KAYE COMING Page 3 TVUE 15c WEEKLY Jan. 12 - 18, 1952 Official TV PROGRAM & NEWS MAGAZINE Dolores Perriello Page 12. - 13 OPEN DAILY FROM 10 A.M. TO 9 P.M. (Wednesday & Saturday til 6) W onderful value wonderful set for enioying all the new TV Shows now on the air ... Admiral 17" CONSOLE COLOR TV OPTIONAL EQUIPPED FOR UHF COMPLETE WITH TAXES AND INSTALLATION BUY ON COLUMBIA'S FAMOUS QUARTER METER PLAN OR CONVENIENT BUDGET TERMS ROCHESTER'S TV AND APPLIANCE CENTER 77 CLINTON AVE. SO. Lovely Borboro Benson rocks on aria as Sammy Kaye conducts his regular Sylvania Sunday Serenade radio broadcast heard over Station W ARC. Kaye's SYLVANIA SUNDAY SERENADE To Appear at Auditorium Sammy Kaye-America's No. ex- a number of highly entertaining specialty ponent of "swing-and-sway" music, and acts. Curtain time will be 8:30 p.m. originator of the highly popular "So You During the concert, Kaye will actually Want To Lead A Band" contest-bas transcribe his popular Sylvania Sunday been booked for a one-night personal Serenade radio program for the Ameri- appearance here on Tuesday, Jan. 1.5. can Broadcasting Company network. The spectacular, two and one half Admission to the performance, which hour musical revue will originate at the is sponsored jointly by Sylvania Radio Auditorium Theatre and will feature the and Television and O'Donnell-Dunigan, full Sammy Kaye ensemble, together with (Continued on Poge 8} TVue- PAGE ROCHESTER TVue WEEKLY Dear Readers- Rocheste r's Official TV Program and News Magazine Next week you will find Vol. 1 No. 51 this magazine bears a Owned and Published by ROCHESTER PUBLICITY SERVICE new name - \\Rochester 242 Powers Bldg. Hochester 14, N.Y. TV Life." Phone: LOcust 6727 Editor Ellison R. Jack Bus. Mgr. James M. Trayhern, Jr. New staff names will be Adv. Mgr. Ralph Chinelly Circulation Mgr. Anthony Ciaraldi listed in the masthead, for TVue Weekly has acqu ir- THIS WEEK'S TV FEATURES ed a new publisher-Mr. Sammy Kaye Du e Here 3 Cinderellas In Hollywood 4 Robert Pfeiffer. Howdy Almost Won 6, 7 C'es t Ia Dance 9 It is with a deep sense of TV Viewing Tip 9 TV Caravan . 12, 13 gratitude - but an even Over The TV Fence 14 Shadow Stopper 15 greater feeling of confi- TV Viewer 16 TV Service Directory 17 dence- that we turn over the reins to Bob. WHAM-TV PROGRAMS - DAILY SCHEDULE - You will soon discover Saturday that his ambitious plans Sunday 10 to make this magazine a Monday 11 Tuesday 11 leader in its field deserve Thursday 18 the flne support you have Friday 19 afforded us so generously WSYR-TV 21 in the past. WHEN 20 WBEN-TV 22 To all our many friends- adieu-and happy read- Rochester TVue W eekly published weekly ing in '52. at Rochester, N ew Yo rk. Subscription price $5.00 per year, in advance. The Editors Jan. 12 - 18, 1952. Vol. 1, No. 51 TVue-- PAGE 4 CINDERELLAS IN HOLLYWOOD Enjoying their weekend prize trip to Hollywood are two Rochester women who hit the jackpot in Rochester and went on to further winnings on the West Coast. Standing between Ross and Walter O'Keefe, emcee of the network radio "Double or Nothing" show are Mrs. Charles Bauman of 61 Field St. and Mrs. Wanda Adamski, 35.9 Somershire Drive. Both ladies took top honors on Weller's daytime "Cinderella Weekend" radio final s, and with Ross journeyed to Hollywood by air for a fo ur-day vacation, Dec. 15-18. As contestants on "Double or Nothing," th e M es dames Bauman and Adamski came out on top--walking away w ith watches, $235 in cash and ruddy suntans. TVue-- PAGE 5 Howdy Almost Won! by BOB SMITH It's a strange thing that a guy who audience; Clarabell, a clown who can't runs a program with a puppet and a talk but squeaks a horn to indicate nega- non-talking clown, with children making tive and affirm a ti ve answers, and me. up the greater part of his audience, Then there are a w bole lot of gadgets should be writing on such a seemingly that the kids like- a machine that makes weighty topic as television's commercial it easy to talk to Mother Goose, a con- impact. But I think that what's hap- traption th at answers almost any ques- pened to me and Howdy Doody since we tion you can put to it, and a movie pro- went on NBC Television illustrates, more jector that pops out of the wall and forcibly than any amount of statistics shows old-time comedy movies. can, just what a powerful medium televi- That's the show in a nutshell. Now sion is. let me tell you how this show indicates First of all, something about the some of television's power as a commer- show. It consists of Howdy Doody, a cial force. very nice little puppet whose age is Shortly after we went ort the air, at a somewhere around that of most of my time when there were only around TVue--PAGE 6 sion can do in the commercial field is Howdy's impact on the field of children's merchandising. Quite honestly, when we It started as a gag, but put Howdy on the air we simply thought of him as a very nice little guy who when Bob Smith nominated would be welcome in a lot of houses. But here again we weren't taking television's impact into account. Within five months his pal Howdy Doody for of the time Howdy went on the air we had been deluged by merchandisers of president-the vote returns children's goods for licenses to use Howdy's name on their products. And don't forget--this was when there were were staggering ! Which far fewer than a million sets in the hands of the public and almost all of them on just goes to prove that be the East coast. First in line were puppet manufacturers. you puppet or playright- who wanted to put out Howdy Doody puppets; then came the toy makers, then the children's apparel people, then record TV can make you famous in companies, book publishers and many others. They were all impressed with record time. the tremendous exploitation value of tel- evision for their products. A s a matter of fact, the requests poured in in such volume .that we've had to limit ourselves very strictly for fear of building such a tremendous commercial 200,000 television sets in the area cov- thing out of Howdy that the televisioh ered by the NBC network (there are now program will become the dog that's be- more than 5,000,000), we decided to run ing wagged by its tail. We've gone very a campaign for Howdy for President ... cautiously and have licensed compara- partly to give the kids a kick and partly tively few manufacturers to start with to see how many kids were watching us. dolls, sweaters, cowboy shirts and hand- We offered a fr ee Howdy Doody for bags. President button to anyone writing in. W e are now getting into the book But we were new to television then, and record fi elds as well, but here again and we made the mistake of using radio we're not going to let Howdy Doody as figures to estimate how many requests a television star become secondary to we'd receive. So, going by the ration of Howdy as a commercial venture. sets-to-requests that was used for radio, What all this proves, besides the fact we had 5,000 buttons made up and waited that Howdy is a very endearing little fel- for the letters to come in. Within three low, is that television has a good deal weeks we had not only sent out our 5,000 more power behind it than most people buttons but had another 55,000 requests (including me) thought before they got still to be filled! directly involved in it. Even assuming that every single one Through television, the stage has al- of the 200,000 sets in the network's area ready been reached where Howdy may was tuned to us (and actually it was soon be as big a figure in the kids' probably less than half that) our re- world as Mickey Mouse or Donald Duck. sponse figure was about 30%. A truly And that's going some for a little boy phenomenal response! who got .into television only a couple Another example of just what televi- of years ago. TVue--PAGE 7 Complex Situation Children of star television performers develop rather strange complexes, Dan Seymour, program host of "We, The Saturday, Jan. 12, 1952 People," has discovered. Kathy, who is fi fteen months old and youngest of the 10,30-Smilin' Ed McConnell (CBS) four vivacious Seymour children, oc- casionally stays up until 8:30 p.m., EST , 11 ,OO-Star Matinee when D an and "We, The People," are 11 ,30-A Date With Judy (ABC). Teen a.ge trials and tribulations. seen on NBC-TV. The baby starts an- 12,00-Big Top swering in gibberish when Dan speaks 1 :00-Kate Smith (NBC) on the show. "We're afraid she'll take 2,00-Gabby Hayes the television set apart one of these days 2,30-Mr. Wizard (NBC) to see if I'm in it," marvels Seymour. 3 .00-TV Teen Club (ABC) 3 ,30-Super Circus 4,00-Roy Rogers To Lead A Band" contest.
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