DOCSLIB.ORG

Lincoln Murphy Presents... Traffic Hacking 43 Growth Hacking Tacitcs to Get Quality Prospects to Your B2B Saas Site

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Lincoln Murphy Presents... Traffic Hacking 43 Growth Hacking Tacitcs to Get Quality Prospects to Your B2B Saas Site Lincoln Murphy presents... Traffic Hacking 43 Growth Hacking tacitcs to get quality prospects to your B2B SaaS site Copyright© 2012 Lincoln Murphy. All Rights Reserved Five Rules Before We Get Started 1. Know what your audience is looking for, what problems they have or what opportunities they want to take advantage 2. Talk to your audience, not about your product... at least at first... WIIFT! 3. Know how your audience ‘consumes marketing’ and where they are on the awareness ladder 4. Know where your audience hangs out online, what publications/blogs they read, who they listen to and trust, etc. 5. Know the goal for the traffic you're getting! Traffic doesn't matter - customers matter. So get 'em to take action when they get to your site. Copyright© 2012 Lincoln Murphy. All Rights Reserved. Awareness Ladder Buy Now! 5. Convinced! 4. Benefits of Your Solution Free Trial 3. Your Solution 2. Solutions Exist Indoctrination 1. Problem 0. No Problem Copyright© 2012 Lincoln Murphy. All Rights Reserved. Traffic Hacking 43 Growth Hacking tacitcs to get quality prospects to your B2B SaaS site Copyright© 2012 Lincoln Murphy. All Rights Reserved. This is from an 85-minute presentation I did in 2012... if you’d like to watch the video of that presentation, you can here: http://sixteenventures.com/traffic-hacking Copyright© 2012 Lincoln Murphy. All Rights Reserved. Realistic Traffic Boost from These Tactics Do the Thing Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com Potential Growth from these Tactics* Do the Thing Do the Thing Do the Thing Do the Do the Thing Thing *if you do things right and the stars align in your favor Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com SNT = Super Ninja Tactic Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #1 - SEO If they don't search for info, all the SEO in the world won't matter SEO = Hope... Hope is a bad strategy! Know your audience and what they're looking for/the terms they use (use Google AdWords Keyword Tool... at least) and build your marketing site around that If you have an audience that is low on the awareness ladder, they aren't going to search you out... you need to go out to where they are and get them to come back to your site Oh, yeah... and putting all of your eggs in the Google basket might be a bad idea... you never know how Google will change it's algorithms next and cause your site to be ranked lower... even if you aren't doing anything "black hat"... Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #2 - Content Marketing Create compelling content that search engines like, but that your market likes (and shares) even more Contrary to popular belief, you don't create content just to attract people to your site (see #1 above)... you create it to engage with people, to get them to stick around, to know, like, and trust you and eventually use it to convince them to sign-up for your stuff. The higher-up on the awareness ladder people are, the less you have to do to convince them and the more actively they'll seek you out. Buy Content here: http://www.textbroker.com/ https://www.elance.com/ https://www.odesk.com/ Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com SEO & Content Marketing is where most people stop... and it's why most people wish they had more traffic! Here are 41 other ways to generate traffic in no particular order... and this list is far from exhaustive! Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #3 - Email List You should be building an email list before you launch and maintain lists of future/past and current customers; and market to them appropriately. If you aren't doing this, you're missing out. Period. This is a traffic source that you build organically and from swaps, customers, etc. Think about your mailing list like a bank account that you can reach into and pull traffic - and money - from on demand Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #4 - Alternative Products iPhone / Android Apps Kindle e-Books Installed Apps Stand-alone MVP Web Apps If it resonates with your audience and gets your name/link into their hands and doesn't cannibalize revenue streams... do it! Not necessarily FREE... apply a price, discount it 100%, drive up ratings, take off discount for public, offer discounts to select groups Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #5 - Video Marketing Google ❤ Youtube (also #3 search engine itself) Don’t have video ideas? Do a video overview for every blog post you write Put your URL as the first part of the description Use the keywords you want to rank for You can use other video platforms for hosting quality video - like VSLs - Wistia is who I use - on marketing pages, but also put those on Youtube for SEM Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #6 - Webinars Has that "live event" feel that people will work their schedule around to attend People know that they have to register and are OK with that You can even do automated ones - http://www.stealthseminar.com/, http://webinaragogo.com/ Market these independent of your product and use to convert to buyers/trials Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #7 - Swaps You do something for someone, they do something for you... in this case you each send each other traffic Get an industry pro to do a Webinar with you. They market the webinar to their list (another validation of their expertise) and you market to your list (you’re educating/indoctrinating/piggy- backing on their trust) and you each get a list of participants who you can send to your site. Unbounce and KISSMetrics did a great swap in late 2012 Get someone to email out to their list about you; you do the same for them... share sign-up/opt-in lists with each other On your Post-Signup/Thank You page send traffic to them; they do the same... Get an extra month FREE when you sign- up for XYZ product! Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #8 - Write Guest Blog Posts/Articles Write articles in the publications or on the blogs that your audience reads Think about adjacent products that your customers already use and write for them Including offline industry rags Get a byline (with a CTA) and/or include links in your post and you’ll get traffic from their readers Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #9 - Host Guest Blogs/Articles Get people to guest blog for you Everyone wants exposure If they have an audience, you just tapped into it! KISSMetrics has built a significant revenue stream using their blog - with tons of guest posts - to drive traffic into the top of the funnel http://blog.kissmetrics.com/the-neil-patel-method/ SEOMoz touts “1,634 Community Written Blog Posts” in their latest funding deck... they tap their community for content (and those posts are super-deep and ultra- informative)... and those people go on Twitter, Facebook, their blogs, etc. and promote their work... and their community friends do, too! HUGE! Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #10 - Industry Expert Interviews Do interviews with industry experts and post on your blog/ site industry experts bring credibility and a built-in audience (an “expert” will waste no time in promoting their interview to their audience!) make someone from your team (CEO/leader ideally) available to be interviewed AS an industry expert leverage the idea in the second point above to promote your own expertise Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #11 - Interviews Outside your Industry Get Andrew Warner of Mixergy to interview you He'll write copy about you and give you a link to go along with the interview Or maybe you look to “tech” industry outlets Software CEO, Sandhill.com, Softletter, Think Strategies, etc. Extra-industry publicity can sometimes add to credibility But don't spend too much time outside your industry... do a few of these Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #12 - Infiltrate Online Communities Forums, LinkedIn Groups, etc. that are specific to your industry Get to know the moderator/owner so they'll help promote what you have to offer (but be prepared to play politics with some of the biggest egos online!) Find people in your industry on LinkedIn, see what groups they belong to, and join those http://www.postloop.com/ <== forum owners pay you to post content (either use that service or use as a guide) http://rankings.big-boards.com/ <== huge list of top forums Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #13 - Create Online Communities Create a forum Start a discussion list (put your URL in the sig) Create a LinkedIn Group SNT: Find people in your industry on LinkedIn, see what groups they belong to, join those, then create yours, and promote it to the other members of the group you’re in! Facebook Group Copyright© 2012 Lincoln Murphy. All Rights Reserved. http://sixteenventures.com #14 - Get Quality Backlinks Not just to boost SE rank - which may or may not work at any given time - this is to get TRAFFIC Go where your customers are and give them something to link to... don’t just ask random bloggers to link to your main page Give them a blog post or whitepaper (reverse squeeze!) to link to For SEM purposes, get some high-quality, contextual links by joining organizations - even locally - like the Chamber of Commerce Google’s always changing, but context will always rule(?) Copyright© 2012 Lincoln Murphy.
Load more

Recommended publications
  • Uila Supported Apps
    Uila Supported Applications and Protocols updated Oct 2020 Application/Protocol Name Full Description 01net.com 01net website, a French high-tech news site. 050 plus is a Japanese embedded smartphone application dedicated to 050 plus audio-conferencing. 0zz0.com 0zz0 is an online solution to store, send and share files 10050.net China Railcom group web portal. This protocol plug-in classifies the http traffic to the host 10086.cn. It also 10086.cn classifies the ssl traffic to the Common Name 10086.cn. 104.com Web site dedicated to job research. 1111.com.tw Website dedicated to job research in Taiwan. 114la.com Chinese web portal operated by YLMF Computer Technology Co. Chinese cloud storing system of the 115 website. It is operated by YLMF 115.com Computer Technology Co. 118114.cn Chinese booking and reservation portal. 11st.co.kr Korean shopping website 11st. It is operated by SK Planet Co. 1337x.org Bittorrent tracker search engine 139mail 139mail is a chinese webmail powered by China Mobile. 15min.lt Lithuanian news portal Chinese web portal 163. It is operated by NetEase, a company which 163.com pioneered the development of Internet in China. 17173.com Website distributing Chinese games. 17u.com Chinese online travel booking website. 20 minutes is a free, daily newspaper available in France, Spain and 20minutes Switzerland. This plugin classifies websites. 24h.com.vn Vietnamese news portal 24ora.com Aruban news portal 24sata.hr Croatian news portal 24SevenOffice 24SevenOffice is a web-based Enterprise resource planning (ERP) systems. 24ur.com Slovenian news portal 2ch.net Japanese adult videos web site 2Shared 2shared is an online space for sharing and storage.
    [Show full text]
  • For Ipad® User Guide
    ® for iPad® User Guide 1 Table of Contents 3 Welcome to iMeet® for iPad® 4 Installing iMeet for iPad 5 Sign-In 6 Get to know iMeet on the iPad 8 Getting started 9 Manage contacts 10 Add iMeet Contacts 11 Start my meeting 12 Join a meeting 14 Get to know iMeet 15 iMeet main menu 16 Manage your profile 17 Invite guests to your meeting 18 Connect your audio 19 Meeting productivity 21 Support 2 Welcome to iMeet® for iPad®. Host or attend an iMeet meeting right from your iPad. The iPad app has all the key features and functionality of iMeet on the desktop, so you can meet anytime, with anyone around the world. Your favorite iMeet features are right at your fingertips: • Up to 15 people from anywhere in the world. • Easily host or join a meeting with a few simple taps. • High-quality, two-way video. • Invite guests by email or have iMeet call them. • See who’s talking. Their cube will glow green. • Want to get to know your guests a little better? Tap their cube, then spin to read their profile, view pictures, and download their contact card. • View screen share from the iPad. Don’t have an iMeet room yet to host your own meetings? Just visit iMeet.com to sign up today. Then you’re good to go. 3 Installing iMeet on your iPad. From your iPad 1. On your iPad home screen, tap the App Store icon. 2. In the Search bar, type “iMeet Mobile”. 3. Tap to install. From your computer 1.
    [Show full text]
  • The Wainhouse Research Bulletin
    Volume 15 Issue #03 06-February-14 News & Views on Unified Communications & Collaboration Google Chromebox Alan D. Greenberg, [email protected] and the WR Analyst Team It’s getting crowded in the sub-$1,000 video Working with Asus, conferencing space. HP, and Dell for Just today Google has hardware, Vidyo and announced Chromebox for überconference for Meetings, priced at $999, software interop, and which includes an annual CDW and Synnex for services fee of $250 for distribution, the company the first year. The solution tested with the likes of effectively extends Google Costco, Eventbrite, Yelp, Hangouts video into small, and others with a big 6-8 person “huddle” meeting focus on two areas: ease rooms. The Chromebox of use and management. appliance is powered by an Asus is releasing its Intel Core i7 chip, sports version today, and HP both HDMI and Displayport and Dell are reportedly connectors, has 2x USB coming out soon 3.0 ports and 2x USB 2.0 with their respective ports, and connects to the Chromebox for Meetings. network via an Ethernet Google Chromebox Components port. The solution includes What WR thinks: This a 1080p-capable USB fixed lens camera with a Carl Zeiss announcement is big, big enough that we had a bunch lens, a wideband-capable mic & speaker “puck,” and an RF of analysts on the pre-release call and we confabbed remote with full QWERTY keypad in addition to mute, end afterwards — in Hangouts, of course. Not a bad video call, and volume buttons. experience. The services component, which can be renewed Google claims systems can be set up and configured in for $250 / year, includes regular software & security less than 10 minutes by non-IT types.
    [Show full text]
  • WALTR 2627 Crack for Mac OS Latest Version Download
    1 / 3 WALTR 2.6.27 Crack For Mac OS [Latest Version] Download 23 часа назад — WindowBlinds 10.89 Crack makes your desktop look unique with all the ... Vista, 7, 8, 8.1, 10 & Mac; 32-bit and 64-bit of Windows OS version .... Waltr 2 for MacIt is a very good iPhone data transmission tool on the Mac platform. After connecting to the iPhone with waltr2 for mac cracked version, .... 2 окт. 2020 г. — WALTR 2 is here to add a few cherries on top. Video formats: MKV, AVI, MP4, MOV, MPEG, m2ts, 3GP, WMV, H264, H265. Audio formats: MP3 .... 4 июн. 2020 г. — What's New: Version 2.6.26: Release notes were unavailable when this listing was updated. Compatibility: OS X 10.10 or later, 64- .... Adobe Premiere Pro CC 2019 Crack Keygen Free Download ... [9.9.2] Crack Serial key With Torrent For [MAC iOS]! 1 . Wondershare Dr Fone 9.9.2 [Crack Serial .... Download Waltr 2 2.6.27 mac {Crack with Serial} free download full version torrent product license key crack serial keygen · "Finally found software i've been .... X Mirage v3.0.1 Crack Mac OS + Serial Key Torrent 2021 Download ... WALTR 2.6.27 Crack for Mac OS X Download 2021 [Latest Version] With WALTR 2.6.27 .... 1 окт. 2020 г. — A minimalist and user friendly macOS application that enables you to quickly upload media files to your iPhone or iPad with a simple drag and .... This new promo code works for VMware Fusion 3.1 and for VMware Workstation 7.1.
    [Show full text]
  • Imeet Deployment Guide Is Intended for Use by IT Staff During the Planning and Execution of an Imeet Product Deployment
    | Deployment Guide Release 4.0 May 23, 2016 Table of Contents Introduction 3 About iMeet 5 iMeet for Windows and Mac 5 Screen Share 6 File Cabinet 7 Planning worksheets 8 Your organization and environment 8 Implementation checklist 12 Network considerations 14 Network traffic 14 Firewall transversal 14 Domain whitelisting 16 Proxy server considerations 19 Bandwidth considerations 20 System requirements 21 System requirements for mobile apps 22 Deployment considerations 23 Managed v. unmanaged 23 Installation details 24 Unmanaged deployment 25 Uninstalling iMeet 26 Managed deployment (Windows) 27 Installer options 27 Uninstaller options 27 iMeet mobile apps 28 iMeet for iOS 28 iMeet for Android 29 Support 30 Introduction The iMeet Deployment Guide is intended for use by IT staff during the planning and execution of an iMeet product deployment. This document covers the options at all points in the deployment of all software and Internet based services related to the product. It contains the following sections: • About iMeet – a brief introduction to iMeet, the iMeet Cloud Controls administrative interface, iMeet desktop tools, and user roles. • Planning worksheets – Two worksheets to assist you planning and discussing your implementation with PGi solutions architects. • Network considerations – domain whitelisting, required ports, proxy server considerations, and bandwidth estimation metrics. • System requirements – for using iMeet on the desktop and iMeet mobile apps. • Deployment considerations – the differences between managed and unmanaged deployments. • iMeet mobile apps – how to install the iMeet apps for iPad, iPhone, and Android smartphones. • Support – how to contact the Powwownow support team for assistance from within your meeting, by phone or by email. Intended audience This document is intended for IT and network personnel.
    [Show full text]
  • Proquest Dissertations
    •u Ottawa l.'Umvcrsilc cnnnriicnw Canada's university FACULTE DES ETUDES SUPERIEURES mn FACULTY OF GRADUATE AND ET POSTOCTORALES u Ottawa POSDOCTORAL STUDIES I/Universittf canadiennc Canada's universily Gaofeng Liu M.Sc. (Systems Science) _„„.„„„„„_ Department of Systems Science A Flash-based Multimedia Whiteboard for Clinical Motion Analysis TITRE DE LA THESE / TITLE OF THESIS Dr. Ed Lemaire ___„__„„_____^^ EXAMINATEURS (EXAMINATRICES) DE LA THESE /THESIS EXAMINERS Dr. Shervin Shirmohammadi Dr. A. El Saddik Gary W. Slater Le Doyen de la Facuitedes eludes superieures et postdocioraies / Dean ofthe Faculty of Graduate and Postdoctoral Studies A Flash-based Multimedia Whiteboard for Clinical Motion Analysis Gaofeng Liu Thesis submitted to the Faculty of Graduate and Postdoctoral Studies In partial fulfillment of the requirements For the MSc degree in Systems Science System Science Department University of Ottawa © Gaofeng Liu, Ottawa, Canada, 2007 Library and Bibliotheque et 1*1 Archives Canada Archives Canada Published Heritage Direction du Branch Patrimoine de I'edition 395 Wellington Street 395, rue Wellington Ottawa ON K1A0N4 Ottawa ON K1A0N4 Canada Canada Your file Votre reference ISBN: 978-0-494-49238-3 Our file Notre reference ISBN: 978-0-494-49238-3 NOTICE: AVIS: The author has granted a non­ L'auteur a accorde une licence non exclusive exclusive license allowing Library permettant a la Bibliotheque et Archives and Archives Canada to reproduce, Canada de reproduire, publier, archiver, publish, archive, preserve, conserve, sauvegarder, conserver, transmettre au public communicate to the public by par telecommunication ou par I'lnternet, prefer, telecommunication or on the Internet, distribuer et vendre des theses partout dans loan, distribute and sell theses le monde, a des fins commerciales ou autres, worldwide, for commercial or non­ sur support microforme, papier, electronique commercial purposes, in microform, et/ou autres formats.
    [Show full text]
  • Research Note
    Digital Workplace Service RESEARCH NOTE Number: 2017-47 December 06, 2017 Topic: Collaboration Issue: Who are the collaboration Author: Jim Lundy vendors and how are they evolving? The Aragon Research Globe™ for Web and Video Conferencing, 2017: Visual Collaboration is Here Summary: The 2017 Aragon Research Globe™ for Web and Video Conferencing examines 22 major providers in the market. Visual Collaboration, with increased quality and more connectivity, has emerged to become a key way to move faster as an enterprise. New use cases make Visual Collaboration a strategic imperative that can provide an enterprise with a competitive advantage. TABLE OF CONTENTS Introduction ...................................................................................................................... 2 Video Mobility: Mobile, Desktop and Rooms .................................................................. 2 The Platform Play: Messaging, Voice, and Devices ................................................................. 3 How to Evaluate Providers in Mobile Use Cases .................................................................... 4 HD Video: 1080P and the Race to 4K Ultra HD ....................................................................... 4 The Demand for Real-time Cloud vs On-Premise .................................................................... 4 Making a Choice between Webcasting and Live Broadcast .................................................... 4 Automating the Enterprise: Intelligent Video Rooms ...............................................................
    [Show full text]
  • The Wainhouse Research Bulletin
    Volume 14 Issue #07 28-March-13 News & Views on Unified Communications & Collaboration Editorial note: With four analysts attending and presenting Andy Nilssen, and Ira M. Weinstein where possible. We at Enterprise Connect last week, we have no shortage also present two of them sharing the Soapbox. In one of opinions and stories to tell. We’ve combined the corner — Bill on the merits of WebRTC, and in the other — announcements into one article and note the opinions of Andrew with — shall we diplomatically say — a differing the respective analysts: Andrew W. Davis, Bill Haskins, set of opinions? Enterprise Connect Topline What was hot at Enterprise Connect? make visual communications easier While few big announcements were for any SMB or large enterprise. made, a few things were shown Zoom.us was showcasing its $10 that quietly will influence the / month HD service (using H.264 industry. As Andrew puts it, “Once SVC) that includes multipoint (up to attendees stopped smoking the 25) and even interop with standard WebRTC whackyweed in Orlando, room systems. The performance they may have noticed some developments on the show was impressive. Meanwhile Blue Jeans Network floor that are far more likely to impact their enterprise and Vidtel were side by side showing different communications plans in 2013 and 2014, and maybe approaches to video collaboration, gateway, and even 2015.” Two of Andrew’s top three: interoperability services. Blue Jeans has even worked out a co-op deal with Tely so a button on • Video conferencing systems under $1,000. the Tely interface gets you right into the Blue Jeans Andrew: We’re talking about full-fledged systems world.
    [Show full text]
  • Software Directory Software Products That Can Help You Run Your Business and Exploit New Opportunities
    Superfast Business Wales Software Directory Software products that can help you run your business and exploit new opportunities businesswales.gov.wales/superfastbusinesswales | 03000 6 03000 1 This directory provides an illustrative sample of software products that are available to help you run your business and exploit the new technologies that are associated with superfast broadband. The information has been collated and published by the Superfast Business Wales Programme, a service that is not affiliated with any of the software providers referenced within this directory. All information is correct at the time of going to press October 2016, please see supplier websites for latest details. 2 SOFTWARE DIRECTORY coNTENts Introduction ................................4 Web .......................................42 Website Content Management . .42 Procuring Your IT Systems . .6 E-Commerce ....................................44 Project Management ........................8 Social Media Management .......................46 Project Management Software . 8 Web Analytics...................................48 Practice Management Software . 10 Infrastructure ..............................50 Finance....................................12 Virtualisation ...................................50 Accounting/Bookkeeping ........................12 WIFI Network Control ...........................52 Payroll..........................................14 Security ...................................54 Sales ......................................16 Anti-Malware ...................................54
    [Show full text]
  • DEPLOYMENT GUIDE Version 3.7
    DEPLOYMENT GUIDE Version 3.7 October 2015 1 Contents Introduction ............................................................................................................................................ 3 About iMeet ............................................................................................................................................ 4 iMeet for Windows and Mac ........................................................................................................... 4 Screen Share .................................................................................................................................... 5 System Requirements ............................................................................................................................. 6 System requirements for the desktop application ....................................................................... 6 System requirements for mobile apps .......................................................................................... 7 Microsoft Surface Pro support ........................................................................................................ 7 iMeet for Desktop ................................................................................................................................... 8 Deployment ....................................................................................................................................... 8 Installation Details ...........................................................................................................................
    [Show full text]
  • The Application Usage and Risk Report an Analysis of End User Application Trends in the Enterprise
    The Application Usage and Risk Report An Analysis of End User Application Trends in the Enterprise 9th Edition, June 2012 Palo Alto Networks 3300 Olcott Street Santa Clara, CA 94089 www.paloaltonetworks.com Table of Contents Executive Summary ........................................................................................................ 3 Demographics ................................................................................................................. 4 Streaming Media Bandwidth Consumption Triples ......................................................... 5 Streaming Video Business Risks ................................................................................................................ 6 Streaming Video Security Risks ................................................................................................................. 7 P2P Streaming and Unknown Malware ................................................................................................. 8 P2P Filesharing Bandwidth Consumption Increases 700% ............................................ 9 Business and Security Risks Both Old and New ...................................................................................... 10 Browser-based Filesharing Maintains Popularity ................................................................................... 10 Where Did The Megaupload Traffic Go? ................................................................................................... 11 Which Ports Do Filesharing Applications
    [Show full text]
  • Ph.D. Research Proposal
    Masters in Informatics Engineering Internship Final Report Development of Corporate Collaboration Functionalities for Communication Services João Miguel Montenegro dos Santos Barroso Penetra [email protected] DEI Supervisor: Prof. Dr. Fernando Barros Wit-Software Supervisor: Eng. Paulo Sousa Date: 4th September 2013 Development of Corporate Collaboration Functionalities for Communication Services ii Development of Corporate Collaboration Functionalities for Communication Services Abstract Nowadays, due to globalization, increase of competitiveness and organizational structure, people are required to move around the globe in order to achieve their goals. The need to commute is based on the necessity to meet with collaborators, clients, prospect clients or any other person that is on a different location. Since this need for travelling consumes a large amount of money and time resources, it is necessary to find an alternative that allows people to meet and collaborate anywhere. Consequently, this internship attempts to overcome this collaboration need with two prototypes. The first one is a Web Application that is interoperable with other types of devices in order to maximize the opportunity to collaborate. Although it is not possible to implement all functionalities in every type of device, joining a video conference from a cell phone only with audio is still more valuable than not joining at all. The only way of making all of this possible is using a mature architecture such as the IP Multimedia Subsystem. The second one is an
    [Show full text]