2008 Conference Program
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"Creating and supporting programs that make a difference." The Foundation has committed over $41million in support of Entrepreneurship: • Eleven Chairs and Professorships in Entrepreneurship • Campus Entrepreneurship Centers serving the Midwest • USASBE Conference and the Coleman scholars program • Entrepreneurship Awareness and Education Grants • Entrepreneurship program development at teaching colleges • The Collegiate Entrepreneurs’ Organization • The Self Employment in the Arts conference • Community outreach programs for Practicing Entrepreneurs • The National Association for Community College • Entrepreneurship (NACCE) Entrepreneurship: Self employment that includes significant elements of risk, control and reward. THE COLEMAN FOUNDATION 651 W. Washington Blvd., Suite 306 Chicago, IL 60661 Tel. 312-902-7120 Fax 312-902-7124 www.colemanfoundation.org Table of Contents WELCOME FROM THE USASBE PRESIDENT............................................................................................ 1 WELCOME FROM THE CONFERENCE PROGRAM CHAIR................................................................... 2 USASBE 2008 PROGRAM COMMITTEE ....................................................................................................... 3 USASBE OFFICERS FOR 2007-2008................................................................................................................ 3 USASBE FELLOWS ............................................................................................................................................ 4 USASBE OFFICERS FOR 2008-2009................................................................................................................ 4 AWARDS & RECOGNITION ............................................................................................................................ 5 USASBE 2008 CONFERENCE REVIEWERS ................................................................................................. 6 A BRIEF INTERPRETATIVE HISTORY OF USASBE............................................................................... 10 USASBE 2008 KEYNOTE SPEAKERS........................................................................................................... 11 USASBE 2008 PROGRAM SCHEDULE......................................................................................................... 15 WEDNESDAY..................................................................................................................................................................... 15 THURSDAY........................................................................................................................................................................ 15 FRIDAY ............................................................................................................................................................................. 18 SATURDAY........................................................................................................................................................................ 31 SUNDAY ............................................................................................................................................................................ 44 PARTICIPANT INDEX ......................................................................................................................................................... 49 3E-LEARNING: CLEARINGHOUSE OF BEST TEACHING PRACTICES ............................................ 53 USASBE 2009 - CALL FOR PAPERS.............................................................................................................. 70 CONFERENCE EVENT LOCATIONS........................................................................................................... 71 Welcome from the USASBE President On behalf of the United States Association for Small Business and Entrepreneurship (USASBE), I would like to extend a hearty welcome to the 22nd Annual USASBE Conference! Special appreciation is in order to the following individuals who have worked diligently to make this conference the best ever: Michael H. Morris, General Program Chair; Michael Goldsby, Competitive Papers Chair; Jeff Stamp, Competitive Workshops/Symposia Chair; Leslie A. Toombs, Competitive Cases Chair; Linda Niehm, Proceedings Editor; Larry Bennett, Director of Exhibits; Rahul Sawhney, Coordinator of Aquinex Conference System and USASBE Website; Roger H. Alderman, USASBE Executive Director; and Lori Parker-Szabo, USASBE Administrative Assistant and Coordinator of Registration. Recognition also goes to the division/program chairs and the many reviewers and session facilitators. Over the past several years, USASBE has been taking steps to strengthen the governance/operational structure, member support/services, and the strategic position within the entrepreneurship community. This effort resulted in the creation of the USASBE VISION 2020 TASK FORCE in January of 2007. The group was charged with bringing to the Association's Strategic Planning Committee recommendations for identifying the long-term strategic vision of USASBE and actions required to achieve this “new vision”. Based on the group’s report, the Strategic Planning Committee submitted recommendations for consideration to the Board of Directors in August. Following review and discussion of those recommendations, the Board adopted a set of strategic initiatives which were incorporated into the proposed new Articles of Incorporation and By-laws and submitted these to the membership for a vote in September. USASBE’s members overwhelmingly approved the new Articles of Incorporation and By-laws in October, setting a course for a new USASBE that includes: (1) Revising the vision to read “Creating the next generation of entrepreneurs through teaching and research”; (2) Developing a new operations structure that shifts operational and administrative duties from member volunteers to full-time staff at the USASBE Headquarters; (3) Realigning the Board to better fit the new vision framework and separate the governance structure from the conference organizational structure; (4) Improving the quality of research with specific attention to the impact of entrepreneurship education, the development of alternative education models, venture creation, small business, and public policy; (5) Revamping the annual conference program offering with primary focus on entrepreneurship education best practices and entrepreneurship education research, venture creation and small business research, and public policy research; (6) Establishing a diverse portfolio of membership benefits related to pedagogy, curriculum, and programs; (7) Expanding and diversifying funding sources (including establishing new revenue streams) and developing specific fundraising targets by staffing and programmatic areas; and (8) Partnering with key organizations that are aligned with our mission. As a volunteer-driven organization, our membership has been and will continue to be our lifeblood! I would like to extend my sincere thanks to each of you for making USASBE such a vibrant and successful organization. I strongly encourage you to take an active role in transforming the USASBE of today into the USASBE of the future! Enjoy USASBE 2008 and The Global Entrepreneurial Revolution: A New Vision! Geralyn McClure Franklin University of South Florida St. Petersburg President, USASBE -1- Welcome from the Conference Program Chair A very warm welcome to USASBE 2008! You are participating in the nation’s premier conference for entrepreneurship educators. It is a place where you can enjoy a front row seat in observing some of the best researchers and teachers in the dynamic field of entrepreneurship. It is also an exciting venue for personal interaction with a diverse mix of colleagues as together we move the discipline forward. In this time of “The Global Entrepreneurial Revolution”, our annual gathering is an important occasion to revisit the vexing questions in entrepreneurship, to take stock of our progress, and to chart new directions. As professionals dedicated to the discovery of knowledge about entrepreneurs and entrepreneurship, the development of pedagogies and pedagogic tools to enhance entrepreneurship education, and the pursuit of advocacy initiatives advancing entrepreneurship in a broad range of disciplines, we celebrate the spirit of discovery. Further, we applaud your unique contributions as educators, scholars, practitioners, consultants, public officials, sponsors, and exhibitors to our emerging discipline. Heartfelt thanks go to the 2008 Program Committee: Mike Goldsby, Competitive Papers Chair; Jeff Stamp, Competitive Workshops/Symposia Chair; Leslie Toombs, Competitive Teaching Cases Chair; Linda Niehm, Proceedings Editor; Larry Bennett, Director of Exhibits; and each of the USASBE division program chairs. It is these individuals who have made the conference possible. We also owe a debt of gratitude to the many reviewers (see Conference Reviewers information) whose rigorous and helpful assessments produced this year’s program. I also want to acknowledge Rahul Sawhney, of Aquinex, for his outstanding support over the entire year leading up to the Conference. Special thanks as well to the Coleman Foundation, the Ewing Marion Kauffman Foundation, and the National Collegiate Inventors and Innovators Alliance for their generous support as conference sponsors, as well as the many other conference sponsors and exhibitors listed on