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Coming to San Luis Obispo County

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Coming to San Luis Obispo County Coming to San Luis Obispo County Introducing the CowParade In 1999, CowParade debuted in Chicago, featuring 300 painted cows, putting the event on a national stage in the USA. CowParade has since been staged in over 80 cities, spanning 30 countries, and 6 continents, including Paris, Hong Kong, Athens, Moscow, Milan, London, New York, Cannes, Rio, Rome and beyond. CowParade estimates that over 250 million have seen the famous cows worldwide. CowParade - A Mooving Story CowParade has raised more than $30 million for charity. Over 5,000 cows have been created by artists No two cows are alike. San Luis Obispo County has been a chosen region for a 2016-2017 CowParade. How it Works - Step 1 OPEN CALL to sponsors, artists and non-profits to: Sponsor Cows- Both large and small companies and individuals sponsor cows or herds of cows. Sponsors can elect to have their cows benefit a designated non-profit organization of there choosing, or one of the charities designated by CowParade SLO. Sponsors may also purchase their cows as a permanent installation. Local Artists - Designs are submitted from which cow sponsors select their design. Sponsors can work with a specific artist if they have one identified. Local Non-Profits – Assist CowParade in identifying and make introduction and connections to potential cow sponsors. The more sponsors, the more cows, the greater the benefit. How it Works – Step 2 Pre-launch marketing and publicity, in and out of area “A stampede is coming to SLO County 2016” Sponsors and artists are paired to create their unique cow Local artists begin their work and take this… and turn them into this! How it Works – Step 3 Marketing – Over 43% of the cost of each cow will be earmarked for marketing and promotions. Additional out-of-area promotional dollars will be available through title and lead sponsors. Free to Public Art Exhibit – completed cows are placed on both public and private land throughout San Luis Obispo County from September 2016 to April 2017. People Parade - CowParade SLO County brochures, website and responsive Google maps will guide visitors to the cows and provide information about the cow’s sponsor, artists and benefiting non-profit. How it Works – Step 3 How it Works – Step 4 Gala Event & Auction– The cows are herded together in May 2017 for a Gala Event & Auction. The CowParade auction is conducted like traditional art auctions with live bidding. Net proceeds benefiting SLO County participating non-profits. How it Works – Step 5 Communities and businesses may keep their cow or herd on permanent display. Economic Impact Chicago – 1998 – CowParade Chicago was viewed by 10 million people – Economic impact of $200 million Wisconsin – 2006 –21 million+ total PRINT media impressions –5 million total TELEVISION media impressions –Immeasurable WEB and RADIO media impressions –Most successful event with least investment in WMMB history North Carolina – 2012 – 50,000 unique visitors per week during the run of the event – 50% of visitors were from out-of-area Economic Impact Margaret River, Australia – 1998 –28% increase in visitors –$22,000,000 economic impact –43% visitors visit region just for CowParade –3.8 day average stay, up from 2.3 Atlanta, GA– 2002 – “It’s a real win-win all round. Chick-fil-A benefits, local charity benefits. And, the people of Atlanta benefit. A win-win-win, in fact.” David Salyers, VP of Marketing, Chick-fil-A (Title Sponsor) Financial Overview Sponsorship of One Cow = $7,000 $2,000 Hard cost $3,000 Marketing and promotions $1,000 Artist fee $1,000 Transportation and logistics CowParade Marketing & Publicity Signage includes event posters, promotional signage, flyers, cow plaques, billboards, maps and more. Responsive web site with interactive CowParade SLO map Social media Media outreach Print & digital advertising CowParade Rewards County-wide project to involve and benefit local non-profits. Unique advertising/marketing and promotional exposure for local businesses and non-profits. Increase notoriety for our region. Inject revenue into our communities and non-profit organizations. Showcase the County’s history with dairy and agriculture. Support of our strong arts culture. Fun! Sponsor Benefits Increased brand awareness. Increased sales opportunity. Exposure to large international, national and domestic target markets. Exposure through an email list of over 50K international CowParade followers “Cowheads”. Extensive media promotion throughout the lead-up and the event itself. Extensive promotion via high-profile websites. An opportunity to reward staff, clients and community with involvement in key events. A positive affiliation with the Central Coast and San Luis Obispo County. CowParade Special Events Public kick-off and Media Announcement - 2015 Mid-State Fair Artist/sponsor reception Artist’s studio opening Mini Moo painting, kid events Unleashing the herd county-wide Final round-up Gala auction Presenting Sponsor One Sponsor Only, Naming Rights $200,000 20 Cows Sponsorship Tiers Supreme Champion $100,000 10 cows Best in Class $100,000 10 cows Grand Champion $50,000 5 cows Reserve Champion $30,000 3 cows Heavyweight Champion $20,000 2 cows Middleweight Champion $15,000 1 cow Champion $7,000 1 cow Rising Star $3,500 CowParade Welcomes You! We hope you join the herd and the world’s largest and preeminent art event. For Art, For Charity, For Fun! www.CowParadeSLO.com www.CowParade.com *Subject to city or county, and/or CowParade approval. CowParade SLO Timeline September 2016- Fall 2015 Winter 2016 Summer 2016 April 2017 May 2017 Marketing & PR Outreach Advisory Committee Sponsor Recruitment Call to Artist Community Involvement Artist Studio CowParade Launch County-wide Exhibition Cow Hospital CowParade Merchandise Auction & Gala Previous CowParade Events 1999 2003 2006 2008 2012 Chicago, Il Tokyo, Japan Buenos Aires, Argentina Isle of Capri, Italy Rio de Janeiro, Brazil Isle of Man, UK Florence, Italy San Jose, Costa Rica Goiâna, Brazil 2000 Dublin, Ireland Lisbon, Portugal Tijuana, Mexico Toulouse, France New York City, NY Brussels, Belgium Paris, France Leon, Mexico North Carolina Stamford, CT Auckland, New Zealand Edinburgh, Scotland West Orange, NJ Budapest, Hungary 2009 2013 2004 Athens, Greece Madrid, Spain Northern Ireland 2001 Manchester, UK Boston, MA La Jolla, California Hong Kong (Lamborghini) Kansas City, MO Harrisburg, PA Denver, CO Taipei, Taiwan Valenciennes, France Houston, TX Prague, Czech Republic Wisconsin, Hong Kong Ventspils, Latvia Sydney, Australia Stockholm, Sweden Belo Horizonte, Brazil Flushing, NY Curitiba, Brazil Lima, Peru 2014 2002 2005 Guadalajara, M Detroit, MI London, England Johannesburg, S. Africa 2010 Shanghai, China Ventspils, Latvia Barcelona, Spain éxico Margaret River, Portland, OR Monaco Australia 2015 Las Vegas, NV Bratislava, Slovakia 2007 Bordeaux, France Niseko, Japan Geneva, Switzerland Milano, Italy Xiamen, China Cartagena, Colombia 2003 Sao Paulo, Brazil Vigo, Spain Rome, Italy Paris, France Atlanta, GA Moscow, Russia Marseille, France Tunis, Tunisia Deauville, France San Antonio, TX Bucharest, Romania Istanbul, Turkey Sao Paulo, Brazil Cannes, France West Hartford, CT Copenhagen, Denmark West Hartford, CT 2011 2016 Santa Catarina, Brazil San Luis Obispo County, 2008 Austin, TX CA Isle of Capri, Italy San Jose, Costa Rica Tijuana, Mexico Leon, Mexico #MOO .
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