The Effect of Attraction, Accessibility and Facilities on Destination Images and It's Impact on Revisit Intention in the Marin

INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 9, ISSUE 03, MARCH 2020 ISSN 2277-8616

The Effect Of Attraction, Accessibility And Facilities On Destination Images And It’s Impact On Revisit Intention In The Marine Tourism Of The Wakatobi Regency

Dian Ariesta, Endro Sukotjo, Nursaban Rommy Suleman

Abstract: This research is aimed to determine the effect of attraction, accessibility, facilities on destination image and its impact on revisit intention in the Marine Tourism of the Wakatobi Regency. The research method used is quantitative descriptive analysis techniques. The data used in this study are primary and secondary data. The population in this study amounted to 100 tourists with a sampling technique using the Slovin formula. Data is processed statistically using SEM program tools with the help of the AMOS Software. The results of this study indicate that attraction and accessibility do not significantly influence destination image marine tourism of the Wakatobi Regency, facilities have a significant effect on destination image marine tourism of the Wakatobi Regency, attraction does not significantly influence revisit intention in the marine tourism of the Wakatobi Regency, while accessibility and facilities have a significant effect on revisit intention in the marine tourism of the Wakatobi Regency. destination image has a significant effect on revisit intention in the marine tourism of the Wakatobi Regency. The results of this study stated that destination image nautical tourism has a good quality and impression of tourists who visit so that tourists get a feeling of pleasure and comfort when visiting, the better the destination image, the higher the intention to re-visit tourist destinations.

Index Terms: attraction, accessibility, facilities, destination image, revisit intention. ————————————————————

1. INTRODUCTION to other potential tourists .Performance evaluation of service Attraction is a very important part in the development of a quality (experienced service), the image has an important role tourist destination, good tourism objects can provide positive as a filter that affects the perception of favorable quality, opinions on potential tourists to visit a destination or tourist neutral perception, or unfavorable perception depending on destination. Mill (2000: 12) argues that the main attraction of a the consumer's consideration of the service provider whether tourist attraction to visit is tourist attraction. attraction tourism good, neutral or bad. The image is dynamic according to time is based on natural, cultural, ethnic, and entertainment changes that depend on the perception of the quality of resources. The most important characteristic for tourists is the services provided by the organization or service provider attraction caused by certain differences from natural resources (Gronroos, 1998: 328). Marine Tourism The Wakatobi National in the form of physical characteristics of nature, climate and Marine Park is an archipelago that combines four large islands beauty of a tourist area. Pendit (2006: 71) states that the into one, namely the Wakatobi Islands, four of which are attractions of tourism originating from nature are: (1) Natural Wangi-Wangi Island, Kaledupa Island, Tomia Island and beauty which includes, general topography such as flora and Binongko Island, which are abbreviated into one name namely fauna around lakes, rivers, beaches, islands, hot springs, Wakatobi Islands.Wakatobi National Park is very suitable to mineral sources, bays, caves, waterfalls, nature reserves, become a marine tourist attraction because Wakatobi is the forests and so on. (2) Climate which includes, sunlight, air most beautiful marine park and marine park with the best coral temperature, weather, wind, rain, heat, humidity and so on. growth with varying depths, its depth can reach 1,044 meters The development of attractions with a good base attraction on the basis of rocky and sandy waters. This region has must be supported by a component of the facilities and enormous potential, due to the large number of coral reefs and facilities, the activity makes it easy for visitors to reach a tourist types of marine life in Wakatobi, so the aesthetic value of the attraction while facilities can meet the needs of visitors as long underwater park is very high.Another attraction of Wakatobi is as they enjoy attraction in a selected tourist attraction . the vast expanse of coral reefs along the waters with colorful Developing a tourist attraction in a tourist destination cannot underwater topography such as slop, flat, drop-off, atoll, and release the product components attraction, accessibility or underwater caves. Wakatobi marine tourism park, we can see facilities because these three components can make the the life of the Bajo Mantigola tribe who mostly live in Ambeua, attraction of a tourist attraction. Management of the three Wakatobi. The Bajo are known as sea people, because they components of tourism products properly will have positive live in the sea, even their homes are above the sea. Bajo tribal implications on the image of the tourist attraction.The image of settlements were built using heaps of coral. Bridges are built a tourist attraction is a function of experience that is as good as access roads to all villages. The nickname of the sea as consumers' expectations of tourism products or services, people in the Bajo community is not excessive because they so the result is the perceived quality of the product or service have never even used a compass or navigation tool to go to will change the image, a positive image change depends very sea. Wakatobi has recorded approximately 25 pieces of coral much on the process of communicating a product and can reefs with 750 species surrounded by 600 square kilometers, integrate with the supply and management tourism products and has a beach tourism object that has the potential to be such as: attractions, facilities and accessibility that are in further managed. The aim of this research is to test and accordance with the expectations or expectations of visitors explain the influence of attraction, accessibility, and facilities tourists, and if tourists feel high satisfaction it will encourage a on destination image and its revisit intention in the Marine positive image so that tourists will recommend (communicate) Tourism of the Wakatobi Regency.

2. LITERATURE REVIEW tourists to visit and enjoy attractions with a relatively long time. Facilities and services will make it easier for people to visit the Definition of Tourism desired tourist attraction and movement at tourist sites.While Reili in Prasetyo (2003: 20) stated that tourism products are the facilities intended by Yoeti (2005: 82) consist of several services that are obtained, felt or enjoyed by tourists since types of tourism facilities, where one another complementary. leaving their homes to the chosen tourist destination and In the tourism object business relationship to make more returning to their original place of departure. But Kotler, Bowen tourists come, longer stay, spend more money in the places and Makens (2006: 273), argue that tourism products are visited, then these facilities play an important role.Suwantoro products in the form of main services accompanied by (2000: 57) states that tourism facilities consist of additional goods and services, therefore the offer consists of a accommodation, restaurants, recreation and entertainment main service with additional other services or supporting businesses, transportation and other facilities such as goods. The following are three main components of tourism souvenir shops, water providers and toilet facilities. products which are expressed by various opinions which Accommodation is a means to provide accommodation include, components attraction, accessibility and facilities services that can be complemented by services contained in a tourist attraction.. food and drink and other services.

Attraction Destination Image Goeldner et al (2000) in Vengesayi (2003: 3) states, "They are According to Coshall (2002: 1116) states destination image is the fundamental reasons why prospective visitors choose one a picture, thoughts, beliefs, feelings and perceptions of a destination over another. Classified and categorized destination. According to Coshall (2002: 89) which states that attractions differently, categorizing attractions into five main destination image is a general impression of tourists towards a groups: culture, natural, events, recreation and entertainment. tourist destination.AttractionsThere are three dimensions of (attraction is the main reason visitors choose a destination destination image according to Hailin, et al (2011: 470), over another. Attraction is grouped into five main groups: namely as follows: culture, nature, events, recreation and entertainment). Roger a. Cognitive destination image and Slinn (1998: 12) state that attraction or attraction is destination image cognitive, consisting of the quality of everything that is in a tourist attraction that becomes an experience gained by tourists, tourism attractions in a attraction so that people visit the place. Suwantoro (2000: 18- destination, environment and infrastructure in the 19) asserts that [attraction] is divided into two groups, namely environment, entertainment and cultural traditions of the natural attraction and man-made attraction. attraction nature is destination. a tourist attraction attached to the beauty and uniqueness of nature from the creator which consists of natural beauty, b. destination image unique natural climate, scenery, strange fauna and flora (uncommon destination image that is unique, consisting of the natural vegetation & animals), forests (the sylvan elements) and environment, the attractiveness of a destination and the health centers such as sulfur hot springs, and mud baths. local attractions that are destined. Whereas man-made attraction is anything that becomes a tourist attraction that is intentionally created or created by c. Affective destination image humans, for example monuments, temples, art galleries, arts, destination image effective, consisting of pleasant, festivals, ritual parties, traditional wedding ceremonies, and arousing, relaxed and attractive feelings when in a others. Soekadijo (2003: 61) revealed that good tourist destination. attractions can also bring as many tourists as possible, keep them in place for long periods of time and give satisfaction to Revisit Intention visiting tourists. Baker and Crompton (2000) state revisit intention is the intention and desire to visit more often. revisit intention is Accessibility defined as the intention to buy back (purchase intention), Djoko Wijono in Payangan (2015: 31) explained accessibility is which is a strong desire to repurchase (Fullerton and Taylor, a means and infrastructure that causes tourists to visit tourist 2000). objects / attractions (ODTW). Suwantoro (2000: 56) states that accessibility is one important aspect that supports the 3. RESEARCH HYPOTHESIS development of tourism, because it involves cross-sectoral Based on the theoretical basis previously stated, the development. accessibility can be measured through its hypothesis this research is: dimensions, Soekadijo (2003: 107-108) revealed that the H : attraction has a positive and significant effect on accessibility requirements consist of access to information 1 destination image in the Marine Tourism of the where facilities must be easily found and easily accessible, Wakatobi Regency. must have access to road conditions that can be traversed H : accessibility has a positive and significant effect on and to the tourist attractions and there must be an end to a 2 destination image in the Marine Tourism of the journey. Wakatobi Regency. H : facilities has a positive and significant effect on Facilities 3 destination image in the Marine Tourism of the Spillane (2000: 23) revealed that physical facilities (physical Wakatobi Regency. facilities) are facilities provided by managers of attractions to H : attraction has a positive and significant effect on provide services or opportunities for tourists to enjoy them. 4 revisit intention in the Marine Tourism of the With the availability of facilities it will encourage potential Wakatobi Regency.

H : accessibility has a positive and significant effect on directly from the research location using a questionnaire, and 5 revisit intention in the Marine Tourism of the distributed to visitors of Wakatobi marine tourism objects or Wakatobi Regency. who have had experience visiting for 1 ( one) the last month or H : facilities has a positive and significant effect on by observation.Analysis of the data used in this study uses a 6 revisit intention in the Marine Tourism of the validity test, a reliability test and a confirmatory factor test Wakatobi Regency. (CFA). To test the proposed hypothesis, the data were H : destination image has a positive and significant analyzed using Structural Equation Modeling (SEM) analysis 7 effect on revisit intention in the Marine Tourism of using SPSS and AMOS Software. the Wakatobi Regency. 5. RESEARCH RESULT 4. RESEARCH METHODS This research is classified as quantitative research because in Structural Model Analysis Results this study the hypothesis testing that has been stated Based on the method of determining values in the model, previously. This study examined the relationship between exogenous variables are attraction, accessibility and facilities attraction, accessibility and facilities which were categorized while those classified as endogenous variables are destination as independent variables, to destination image of Tourism image and revisit intention. The model is said to be good when Objects and revisit intention which were categorized as the development of hypothetical models is theoretically dependent variables. This research was conducted in supported by empirical data.. Wakatobi district. The object of this research is the Waktobi marine tourism, which is conducted from October-December Initial Model Of Relationships Between Variables 2018.The type of data to be examined is secondary data, in the form of historical records or reports that have been arranged in an archive (documentary data) and obtained

The model test results are evaluated based on the goodness TLI ≥ 0.90 0.572 Not Good of fit indices in the following Table with the model criteria and their critical values that have the suitability of the data CFI ≥ 0.90 0.622 Not Good presented. RMSEA ≥ 0.08 0.226 Not Good Table 1. Evaluation of Early Stage Goodness of Fit Indices Criteria Based on the Table, it can be seen that the model is not feasible to use. From the table it can be seen that there is no value of the criteria for goodness of fit that meets the Goodness of Fit Model Cut-of Value information requirements. Based on the instructions for modification Index Results indices, modifications are made to improve the model so that it is valid for proof of hypothesis. Modification of the model takes Expected to Chi-square 498.657 Not Good precedence only on the correlation between items and or be small errors and does not modify the path of influence.The final model test results are evaluated based on the goodness of fit Probability level ≥ 0.05 .000 Not Good indices in the following table by presenting the model criteria and their critical values that have data suitability. GFI ≥ 0.90 0.674 Not Good

AGFI ≥ 0.90 0.529 Not Good The Final Model Of Relationships Between Variables

Table 2. Final Stage Goodness of Fit Indices Evaluation Table one end arrow, while the indirect effect is the effect that appears through an intermediate variable ( intervening Goodness of Fit Informati variables) and total effects are the effects of various Cut-of Value Results Model Index on relationships (Augusty, 2005), the test results are presented as follows.

Expected to Chi-square 100.690 Well Table 3. Results of the Direct Path Research Hypothesis be small

Effec Probability ≥ 0.05 0.014 Well Variable Variable t (P Informatio Independen Dependen C.R. Koef Value) n Path GFI ≥ 0.90 0.888 Marginal destinatio attraction .611 .070 .541 No Sig AGFI ≥ 0.90 0.814 Marginal n image destinatio accessibility -.462 -.108 .644 No Sig n image TLI ≥ 0.90 0.966 Well destinatio facilities 1.925 .213 .055 Sig n image CFI ≥ 0.90 0.977 Well revisit attraction .165 .010 .869 No Sig intention RMSEA ≥ 0.08 0.064 Well

Source : Primary data processed using AMOS Version 20 revisit software accessibility 2.528 .202 .027 Sig intention From the evaluation of the proposed model shows that the evaluation of the model of the overall construct turns out that revisit there are no critical violations of various criteria so that it can facilities 2.757 .246 .007 Sig be stated that the model is relatively acceptable or in intention accordance with the data, so that the subsequent model suitability test can be performed. From the path tested there destination revisit are no insignificant indicators that can be seen from the 3.544 .588 *** Sig image intention probability value or p above 0.05 (level 5%) and the calculated t value above the t table value.Analysis of direct effects (direct effect), the inter-constructs of the model can be compared to evaluate the effect of each construct on the direct effect which is nothing but the coefficients of all the coefficient lines with

Tabel 4. Research result Direct, indirect and total effect such as clean water and mud baths. Whereas man-made [attraction] is anything that becomes a tourist attraction that is intentionally created or made by humans, for example monuments, temples, art galleries, arts, festivals, ritual parties, Custruct Direct Indirect Total traditional wedding ceremonies, and others. The results of this study are not in line with research conducted by Sulfi Abdulhaji and Ibnu Sina Hi. Yusuf (2016), Ida Bagus Kade Wanda and attraction destination image .070 .000 .070 Edriana Pangestuti (2018) who found that attraction had a significant effect on tourist destination. accessibility destination image -.108 .000 -.108 Effect of accessibility on destination image In The Marine Tourism Of The Wakatobi Regency facilities destination image .213 .000 .213 The results showed that the variable accessibility did not significantly influence the destination image in marine tourism attraction revisit intention .010 .041 .051 objects of the Wakatobi Regency. The results of this statistical test mean that the variable [accessibility] is not able to play a accessibility evisit intention .202 -.063 .139 role in achieving access to tourist objects properly. Suwantoro (2010: 56) states that accessibility is one important aspect that facilities revisit intention .246 .125 .371 supports the development of tourism, because it involves cross-sectoral development. Without being connected to the destination image revisit intention .588 .000 .588 transportation network, it is impossible for a tourist attraction to get tourist visits. Tourism object is the end of a tour and must Source : Primary data processed using AMOS Version 20 meet the requirements accessibility, meaning that the tourist software. attraction must be easily achieved and by itself is also easy to find. The results of this study are not in line or not supported Based on the Table, it can be seen that there are hypothetical by previous studies such as Sulfi Abdulhaji and Ibnu Sina Hi. pathways supported by empirical data and are accepted as Yusuf (2016), Ida Bagus Kade Wanda and Edriana Pangestuti follows: (2018), who found that accessibility can affect or significantly H1: attraction does not have significant effect on destination influence tourist destination destinations. image. H2: accessibility has no significant negative effect on Effect of facilities on destination image In The Marine destination image. Tourism Of The Wakatobi Regency H3: facilities has a positive and significant effect on destination Based on the results of this study it appears that the variable image. facilities has a positive effect on the destination image of H4: attraction has insignificant effect on revisit intention marine tourism objects of the Wakatobi Regency. The results H5: accessibility has a significant effect on revisit intention of this statistical test mean that tourist facilities facilities play H6: facilities has a significant effect on revisit intention an important role in achieving quality results. The better H7: destination image has a significant effect on revisit facilities provided to visitors, the better destination image of intention. marine tourism objects of the Wakatobi Regency. Spillane (2010: 23) revealed that physical facilities (physical facilities) 6. DISCUSSION are facilities provided by managers of attractions to provide services or opportunities for tourists to enjoy them. With the

availability of facilities it will encourage potential tourists to visit Effect of attraction on destination image In The Marine and enjoy attractions with a relatively long time. Facilities and Tourism Of The Wakatobi Regency services will make it easier for people to visit the desired The results showed that the variable attraction had a non- tourist attraction and movement at tourist sitesThe results of significant effect on the destination image of the Wakatobi this study are in line and have the support of previous studies Regency tourism object. The results of this test provide an such as Sulfi Abdulhaji and Ibnu Sina Hi. Yusuf (2016) who understanding of the level of [attraction] lacking a role in found that facilities could significantly influence tourist improving the image quality of marine tourism objects in destination images. Likewise Sebastian Vegensay (2018), Wakatobi Regency. So that the lower the level of attraction Sabrina Rahman Cipta (2017), Ida Bagus Kade Wanda and that is owned by a tourist attraction, the less good the level of Edriana Pangestuti (2018), who found that facilities influenced quality of the tourist attraction being managed, and in the end the destination image of a tourist attraction. it will further reduce the destination image of the Wakatobi

Regency marine tourism object. Roger and Slinn (1998: 12) Effect of attraction on revisit intention In The Marine state that attraction or attraction is everything that is in a Tourism Of The Wakatobi Regency tourist attraction that becomes an attraction so that people visit [Attraction] is something that must be present, because the place. Suwantoro (2010: 18-19) asserts that attraction is attraction is the main element of tourism products. The results divided into two groups, namely natural attraction and man- of this study indicate that the variable attraction does not have made attraction. attraction nature is a tourist attraction a significant effect on revisit intention in marine tourism of the attached to the beauty and uniqueness of nature from the Wakatobi Regency. This means that the declining quality of creator which consists of natural beauty, natural climate, tourist destinations is also decreasing the interest of tourists to scenery, strange fauna and flora (uncommon vegetation & visit tourist attractions. The diversity of the tourism attractions animals), forests (the sylvan elements) and health centers 6609 IJSTR©2020 www.ijstr.org INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 9, ISSUE 03, MARCH 2020 ISSN 2277-8616 they have is always indicated as a benchmark of the quality of official website from the nakat tourism manager of the a tourist destination. However, if it is not accompanied by good Wakatobi Regency, social media, information by word of maintenance, the quality of the tourist attraction will decrease mouth so that the indicators given to respondents will affect over time (Soekadijo, 2000). Of course the decline in the [revisit intention] of tourists . Then the easier access including quality of tourist attraction in a tourist destination will have an the ease of the road being traversed, the ease of getting impact on tourist visits, given the attractiveness of tourism is a information, the easy location, the location on the edge of the factor that determines the interest or motivation of tourism to highway will strengthen the intention of tourists to visit again. visit (Sammeng, 2001); (Suryadana, 2015). According to The results of this study are in line with the theory which states Spillane (2012), tourism attractions are things that attract the that the condition of public roads and access roads determines attention of tourists owned by a tourist destination. With 5 the accessibility of a tourist attraction. [accessibility] is a very important elements in a tourist destination, one of them is important requirement for attractions (Soekadijo, 2003: 107- various things that attract the attention of tourists (Attraction) 108). Visitors consider the road to marine tourism easy to Tourist attraction is anything that has a uniqueness, beauty, travel so that visitors do not need to spend more energy to get authenticity, and value that motivates tourists to visit it to marine tourism. Yoeti in Andayani (2014: 3) explains that (Sammeng, 2001). In one tourist destination it is possible to tourism products must meet elements, one of which is the have a variety of tourist destinations. The theory of interest in ease of reaching tourist destinations. The results showed that visiting is analogous to buying interest, such as research the variable accessibility consisting of access to information, conducted by Albarq (2014) which equates that the interest of road conditions and places of end of the trip had a positive visiting tourists is the same as the purchasing interest of and significant effect on revisit intention. This is also in line consumers. Susanto & Kotler (2000) that interest as an with previous research conducted by Alffatory Rheza Syahrul impulse, is a strong internal stimulus that motivates an action (2015), which states that accessibility significantly influences (statement of interest to revisit), where this impulse is the decision of foreign tourists to visit again. Strategic location, influenced by stimulus and positive feelings about the product. easy access to information and communication, guaranteed In the research factor that is indicated as a stimulus that security and smooth transportation are important factors to motivates buying intention is the perception of tourists increase the number of tourists. accessibility plays an themselves towards the quality of tourist attraction. Previous important role towards tourists' revisit intention, because research states that tourist perceptions of the quality of accessibility is one of the variables that determines the desire attractiveness determine the interest of visiting tourists of tourists to return to a tourist destination. (Sopyan & Widiyanto, 2015). A similar study was carried out by Nasution et al., (2009) for foreign tourists with the same Effect of facilities on revisit intention In The Maritime resultsHowever, the results of this study are in line and have Tourism Of The Wakatobi Regency the support of previous studies such as Faikar Adam facilities tourism has a role in influencing revisit intention, Wiradipoetra1, Erlangga Brahmanto (2016) who found that the facilities are facilities and infrastructure that cause tourists to quality of tourist attraction according to tourist perceptions in visit tourist objects / attractions. The results of this study low or less attractive conditions. Interest in visiting tourists is indicate that the variable facilities has a positive and significant also low. Declining quality of attraction has a significant effect effect on revisit intention. This means that the more available on the decline in interest in visiting tourists. The novelty in this facilities, the higher the intention of tourists to visit tourist study is the factor of damage facilities due to lack of care is destinations. The indicators used to measure variables considered as a trigger for negative tourist perceptions of facilities are the main means of tourism, the Receptive tourist tourist attraction, so that the impact on the lack of interest to plant, and the complementary means of tourism. Based on the visit. results of the study it can be interpreted that in general respondents acknowledge the variables facilities that are Effect of accessibility on revisit intention In The Marine available in marine tourism in sufficient numbers, Tourism Of The Wakatobi Regency underperforming comfort for tourists who come so as to be accessibility has a role in influencing revisit intention, able to influence the [revisit intention] of marine tourism accessibility is a means and infrastructure that causes tourists tourists. In the tourism business there are also elements that to visit tourist objects / attractions. The results of this study support each other including tourism facilities. Sammeng indicate that the variable [accessibility] has a positive and (2011: 39) discovered that one of the important things to significant effect on revisit intention. The indicators used to develop tourism is through tourism facilities. tourists often visit measure the variable accessibility are completeness of a place / region / country, because they are attracted by the information, ease of getting information, road conditions, facilities obtained. this is because [tourism] facilities can public infrastructure, location of attractions, distance traveled, influence consumers' perceptions and expectations. Therefore costs incurred. Based on the results of the study it can be if a company pays attention to this aspect, there will be a interpreted that in general respondents acknowledge the match between consumer perception and what actually variable accessibility to marine tourism makes it easier for happens in the field. tourists when they want to visit and influence [revisit intention]. This is evidenced from the results of research that explains Influence of destination image On revisit intention In The that visitors to marine tourism consider the path to the tourist Marine Tourism Of The Wakatobi Regency site easy to travel by tourists and tourist locations easily found [destination image] has a role in influencing revisit intention, by visitors because visitors also agree with indicators of destination image is a description and perception of tourists marine tourism locations on the edge of the highway. In about a destination that can affect the desire of tourists to visit addition to the time required, respondents are easy to get a tourist destination. The results of this study indicate that the information on marine tourism through various media such as: variable destination image has a positive and significant effect

6610 IJSTR©2020 www.ijstr.org INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 9, ISSUE 03, MARCH 2020 ISSN 2277-8616 on revisit intention. The indicators used to measure the of marine tourism imagery. So that the lower the level of variable destination image are entertainment and activities that attraction that is owned by a tourist attraction, the less can be carried out in marine tourism, the environment and good the level of quality of the tourist attraction being infrastructure in the tourist environment, the quality of managed, and in the end it will further reduce the experience, the natural environment, the attractiveness of a [destination image] of the Wakatobi Regency marine destination, pleasant feelings and comfortable feelings. Based tourism object. on the results of the study it can be interpreted that in general 2. [accessibility] does not have a significant effect on respondents acknowledge the variable destination image of destination image in the marine tourism of the Wakatobi marine tourism is still of high quality so that it can influence Regency. This means that the variable accessibility is not revisit intention of tourists. This is evidenced by the impression able to play a role in achieving access to marine tourism obtained by tourists after visiting the marine tourism, tourists objects in Wakatobi Regency properly. get a good impression after visiting and agree if marine 3. facilities significantly influence the destination imagein the tourism is still an attractive destination for tourists to visit. In marine tourism of the Wakatobi Regency. This means that addition, tourists also agree that Telaga Tambing has a the better facilities available for marine tourism, the higher uniqueness that can be offered to tourists, one of which is the it will give an impression to tourists in tourist destinations. unique natural scenery and cold temperatures. The impression 4. attraction no significant effect on revisit intention in the obtained by tourists comes from the camper activity indicators marine tourism of the Wakatobi Regency. This means that carried out by tourists during the visit so as to create a good the declining quality of tourist destinations also decreases impression, natural scenery and cold temperatures that can be the interest of tourists to visit predestined tourism. enjoyed in marine tourism also gives a good impression for 5. accessibility has a significant effect on revisit intention in respondents who are visiting. Respondents get a happy the marine tourism of the Wakatobi Regency. This means feeling when visiting marine tourism which is obtained from that the easier access including the ease of the road being natural scenery and cold temperatures so that it can provide a traversed, the ease of getting information, the easy feeling of pleasure and comfort in the minds of tourists which location, the location on the edge of the highway will will strengthen the intention of tourists to visit again. The strengthen the intention of tourists to visit a tourist results of this study stated that destination image nautical destination again. tourism has good quality and impression from tourists who 6. facilities has a significant effect on revisit intention in the visit so that tourists get a feeling of pleasure and comfort marine tourism of the Wakatobi Regency. This means that during a visit, the better the image of a destination, the higher the more available facilities, the higher the intention of the intention to re-visit a tourist destination. Marine tourism is tourists to visit tourist destinations. able to provide its attraction as a destination for tourists so that 7. destination image has a significant effect on revisit it can give a good impression in the minds of tourists who visit intention in the marine tourism of the Wakatobi Regency. and tourists get a feeling of pleasure and comfort during a The results of this study state that destination image visit. The better destination image will be able to attract nautical tourism has good quality and impression from intention to behave to be able to visit tourist attractions. tourists who visit so that tourists get a feeling of pleasure Furthermore, the intention to behave has an indicator that the and comfort during a visit, the better the image of a respondent has a desire to visit again, recommend to other destination, the higher revisit intention of a tourist parties and re-visit a tourist attraction. The results of this study destination. indicate that the variable destination image consisting of several dimensions namely cognitive destination, destination 8. SUGGESTIONS image and destination image are effective and have a positive Based on the conclusions previously described, the right and significant effect on revisit intention to marine tourism. suggestions regarding the usefulness of this research can be This is in line with previous research conducted by Naili Farida described as follows: (2013), which states that the influence of destination image on 1. To the manager of marine tourism in order to be able to behavioral intentions is positive and significant. This study is work together with the Department of Tourism to be able strengthened by the results of research conducted by Mulyana to provide public transportation specifically to transport and Devi (2016) in their research stating that the hypothesis tourists to get to marine tourism with [facilities] that [destination image] of the intention to re-visit is accepted and support the comfort of tourists during travel and must be states that the image is significantly related to the intention to able to provide space for the tourism industry to manage visit again. Cahyanti and Widiya (2017) in their research found tourist needs such as in the form of a tour package which that destination image had a significant effect on tourist visiting already fulfills transportation, providing a place to stay, intentions. destination image has an important role in providing food and a tour guide, so as to facilitate and influencing the intention to revisit tourists, the better the image minimize the costs incurred by tourists when they want to of a destination or tourist attraction, the intention of tourists to visit the marine tourism of Wakatobi Regency. return to visit is higher and if the image of a destination is not 2. Managers should improve the quality of the attractiveness good then the intention to visit is also low of tourist destinations because research results prove that the decline in the quality of tourist attractions as a cause 7. CONCLUSION of the decline in tourist interest to visit. So accumulatively, Based on the results of the discussion and research findings, there has been a significant reduction in the level of tourist the following conclusions can be put forward: visits from year to year, as is currently the case. 1. attraction has insignificant effect on destination image in Management can involve the surrounding community by the marine tourism in Wakatobi Regency. This means that carrying out the concept of community-based tourism the level of attraction lacks a role in improving the quality which has proven to be effective, able to provide a sense

of ownership and community support in the form of non- Rina Novianti Ariawaty. 2016. The Influence Of material. Destination Personality And Perceived Value On Destination Image In National Park Bunaken And 9. RESEARCH LIMITATIONS Wakatobi. International Journal Of Scientific & In this study, there are several limitations which can further be Technology Research. explained as follows: [13]. Palilati, Alida. 2008. Pengaruh Tingkat 1. This study uses the variables attraction, accessibility, Kepuasan Terhadap Loyalitas Nasabah facilities and interests of tourist visits. It is hoped that Tabungan Perbankan di Wilayah Etnik Bugis. further research can add other variables that might affect Analisis, Vol 1, Nomor 2 the interest of tourist visits such as publicity, promotion, [14]. Putri Rizkiah Isnaini (2018). Pengaruh Citra Merek and others. Destinasi Terhadap Keputusan Berkunjung Dan 2. 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