National Contemporary Art Gallery Wales Preliminary Feasibility Study & Options Appraisal July 2018 Client: Museums, Archives and Libraries Division (MALD), Welsh Government Event Authors: Lucie Branczik and Becky Schutt Revision no: 02 Date: July 2018 Event Communications Ltd India House 45 Curlew Street London SE1 2ND +44 (0) 20 7378 9900
[email protected] www.eventcomm.com © Event Communications Ltd 2018 The right of Event Communications Ltd to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patent Act 1988. Front cover: Laura Ford, Cardiff Contemporary Festival Source: Laura Ford Contents Executive Summary 7 Appendices 1. Introduction 17 Appendix 1: Consultation List 138 2. Findings and Opportunities 23 Appendix 2: Site Visits 140 Contemporary Art in Wales 25 Appendix 3: Bibliography 142 Supply: Visual and Applied Arts Ecology 30 Appendix 4: List of Figures 144 Demand: Audiences 51 Appendix 5: The Market 147 Key Contexts 61 Appendix 6: Longlist Options 155 Sector Ambition 86 Appendix 7: Vision and Mission Examples 227 3. Purpose and Vision 91 4. The Options 97 5. Recommendations 103 6. Details of the Model 119 7. Recommended Next Steps 131 “In Britain, whenever people come across something new and exciting, but challenging, there is a tendency for them to run for cover, to want what they know and are comfortable with. To design a great new building takes courage on everyone’s part. I think we have a lot more explaining to do.” Zaha Hadid, 1995 Jonathan Glancey, “A monumental spot of local trouble” (The Independent, Jan 1995) 5 Kelly Best, Installation View.