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Produce Business January 2014 WWW.PRODUCEBUSINESS.COM JAN 2014 •VOL. 30 • NO. 01 • $9.90 JANUARY 20 INSIDE: THE PUNDIT LOOKS AT THE FIRST LADY’S SESAME STREET INITIATIVE PB INTERVIEW: SAGARPA’S BALTAZAR HINOJOSA OCHOA SYSCO & US FOODS DEAL • CHILE’S PRODUCE GROWTH MEXICAN PRODUCE TRENDS • SPECIALTY CITRUS SALES • FUTURE OF TOFU FSMA RULE GUIDE • WINTER MUSHROOM SALES • ROUSES SUPERMARKETS NEW YORK PRODUCE SHOW AND CONFERENCE POST-SHOW REVIEW JAN. 2014 • VOL. 30 • NO. 01 • $9.90 p.27 p.52 features cover story 27 EVOLVING TRENDS KEEP MEXICO A TOP SUPPLIER Continuous progress in crucial areas of supply and consumer demand promises a bright future for our neighbor to the south. 19 CONNECTING FITNESS WITH PRODUCE 33 SPECIALTY CITRUS Industry experts discuss marketing A look at the latest trends and how to increase sales. strategies to strengthen the relation- ship between produce and fitness 44 THE NEXT GENERATION OF CLAMSHELLS and how to support sales efforts. The race is on to create leaner, lighter and greener clamshell options. 48 HEAT UP MUSHROOM SALES IN THE WINTER commentary Multiplicity in taste, texture, and variety makes mushrooms a strong force to generate produce sales during the winter season. 12 THE FRUITS OF THOUGHT Taking a cue from Aristotle when 52 TOFU: NEW POSSIBILITIES FOR AN ANCIENT FOOD marketing produce and health With consumer demand growing and marketers increasing product diversity, retailers now have a wide platform to step up sales. 92 RETAIL PERSPECTIVE Transparency (or lack thereof) 61 CONSISTENT GROWTH AND INNOVATIONS KEEP CHILE’S PRODUCE FRONT AND CENTER 94 EUROPEAN MARKET New varieties as well as packaging and production methods enhance product reputation. The changing dynamics of U.S. produce in the U.K. departments 96 VOICE OF THE INDUSTRY Implications For The Produce MERCHANDISING REVIEWS Industry After Sysco Purchases US Foods 83 Exciting Tropicals For The New Year PRODUCE BUSINESS surveyed the tropical produce community about what new and exciting tropicals in this issue will shine in retail shelves for 2014. Here are a few highlights from the feedback we received. 4 THE QUIZ special features FROM THE PAGES OF THE PERISHABLE PUNDIT 6 WASHINGTON GRAPEVINE 16 Imagine-Nation: Will The First Lady’s Sesame Street Campaign Reduce Produce Consumption? 8 PRODUCE WATCH 40 PRODUCE BUSINESS INTERVIEW: SARGARPA’S BALTAZAR HINOJOSA OCHOA Mexico Expands Opportunities TRADE SHOW CALENDAR 10 41 IDEATION FRESH: EXPERTS DISCUSS PRODUCE IN RESTAURANTS Foodservice heavyweights discuss menu planning, produce procurement and partnerships. 14 RESEARCH PERSPECTIVES 56 ROUSES SUPERMARKETS 15 COMMENTS AND ANALYSIS A chain grounded in family roots merges innovation and authenticity into each location. 67 NEW YORK PRODUCE SHOW AND CONFERENCE ROUNDUP 98 INFORMATION SHOWCASE 87 RETAILERS WANT TO KNOW 98 BLAST FROM THE PAST How Do You Envision The Peanut Category In The Year 2020? Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425 PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. JANUARY 2014 • PRODUCE BUSINESS 3 PRODUCE QUIZ THIS MONTH’S WINNER Byron Bellows JAN. 2014 • VOL. 30 • NO. 01 • $9.90 Produce Merchandising Colemans Food Centre P.O. Box 810425 • Boca Raton • FL 33481-0425 Corner Brook, Newfoundland Phone: 561-994-1118 • Fax: 561-994-1610 [email protected] Bryon Bellows has been by working his way up the company ladder working for over 20 years at with the Coleman Group. PRESIDENT & EDITOR-IN-CHIEF James E. Prevor The Coleman Group of Com- “I started as a produce clerk and then a [email protected] panies in Newfoundland, store manager,” Bellows says. “Then I moved PUBLISHER/EDITORIAL DIRECTOR Canada. The independent into my current role about 15 years ago.” Ken Whitacre grocery chain has 12 stores and is fam- Bellows says he’s been reading PRODUCE [email protected] ily-owned since 1936. Bellows is the produce BUSINESS for the past 10 years, and he likes SPECIAL PROJECTS EDITOR merchandiser and director for all the stores. “keeping up with the trends.” Bellows adds, Mira Slott “I’m responsible for all the produce oper- “I like to learn about new products and dis- [email protected] ations,” says Bellows. covering items from the articles. The maga- INTEGRATED CONTENT EDITOR Bellows established his career in produce zine keeps me in the loop.” Michele Sotallaro [email protected] How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are simple: Read through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the PRODUCTION DIRECTOR questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a Diana Levine business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from [email protected] the responses received before the publication of our March issue of PRODUCE BUSINESS. The winner must agree to sub- PRODUCTION LEADER mit a color photo to be published in that issue. Jackie Tucker PRODUCTION DEPARTMENT WIN A BATTERY JUMP PACK WITH POWER SUPPLY Sunshine Gorman Freddy Pulido A saving grace for these harsh winter months, this battery jump Christopher Sizemore pack is equipped with sealed 18 amp-hour battery that pumps 600 amps through heavy #4-gauge copper cables. A built-in 260 psi air EVENT COORDINATOR Jackie LoMonte compressor inflates tires in just 5 to 7 minutes. It also includes an emer- [email protected] gency light and dual 12-volt DC sockets to power portable appliances EDITORIAL INTERN for hours (including LCD TV's, laptops, cell phones, and camcorders). Madeline Mesa A handy 400-watt AC power inverter offers two grounded sockets to [email protected] run rechargers, TV's, DVD players, and other AC-powered devices. CONTRIBUTING EDITORS Carol Bareuther, Nicole Brayshaw Bond, Paul Frumkin, Bob Johnson, Oscar Katov, QUESTIONS FOR THE JANUARY ISSUE Keith Loria, Jodean Robbins, Barbara Robison, Jonathan Zalman 1) What is the date for the 2014 New York Produce Show and Conference? ___________________ ADVERTISING Eric Nieman, Associate Publisher ______________________________________________________________________________ [email protected] 2) What is SunFed’s website address?_________________________________________________ Sandy Lee [email protected] ______________________________________________________________________________ Kelsee Loche [email protected] 3) What type of orange is promoted in the Sunkist ad? ___________________________________ Bill Martin ______________________________________________________________________________ [email protected] Ellen Rosenthal 4) How many phone numbers does LGS Specialty Sales list on its ad? _______________________ [email protected] Gino Valconi ______________________________________________________________________________ [email protected] FLORAL DEPARTMENT MARKETING 5)What culinary herb is featured on the ad for Green Giant Fresh?__________________________ E. Shaunn Alderman [email protected] ______________________________________________________________________________ Send insertion orders, payments, press releases, photos, letters to the editor, etc., to 6) How many generations has Wholesum Harvest been growing fresh fruits and vegetables?______ PRODUCE BUSINESS, P.O. Box 810425 ______________________________________________________________________________ Boca Raton, FL 33481-0425 PH: 561.994.1118 FAX: 561.994.1610 PRODUCE BUSINESS is published by Phoenix Media Network, Inc. James E. Prevor, Chairman of the Board This issue was: ❏ Personally addressed to me ❏ Addressed to someone else P.O. Box 810425, Boca Raton, FL 33481-0425. Entire contents © Copyright 2014 Name ______________________________ Position ______________________________ Phoenix Media Network, Inc. All rights reserved. Printed in the U.S.A. Company __________________________________________________________________ Publication Agreement No. 40047928 Address ____________________________________________________________________ City _______________________________________________________________________ State _____________________________________ Zip _____________________________ Phone ______________________________ Fax __________________________________ Photocopies of this form are acceptable. Please send answers to: JANUARY QUIZ PRODUCE BUSINESS • P.O. Box 810425 • Boca Raton, FL 33481-0425 4 PRODUCE BUSINESS • JANUARY 2014 A Practical Guide To The Proposed FSMA Rules By Dr. David Gombas, United Fresh Produce Association Senior Vice President of Food Safety and Technology he FDA has proposed two rules recognize different risk profiles by proposing tives” and “Variances” to the rule’s require- T under the Food Safety and Modern- exemptions for thermally processed fruits and ments, these opportunities are unnecessarily ization Act (FSMA) that will have vegetables, and certain commodities rarely restricted and not likely to be effective as far-reaching impacts on the produce industry, consumed raw, the proposed rule fails to take proposed. Provided that they are supported by the Standards for the Growing, Harvesting, into account the potential for substantive sound science, Alternatives should be allowed Packing,
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