NO ONE KNOWS E-COMMERCE LIKE WE DO VISION

“To be the best and set the pace in the express air and integrated transportation and distribution industry, with a business and human conscience.

We commit to develop, reward and recognize our people who, through high quality and professional service, and use of sophisticated technology, will meet and exceed customer and stakeholder expectations profitably”.

Passionately crafted by over 600 managers in 1993 5 KEY DRIVERS FOR E-COMMERCE GROWTH THE BLUE DART ADVANTAGE LARGEST & MOST SUCCESSFUL EXPRESS 1 High Domestic Consumption PLAYER Digital Adoption growing at a exponential pace 2 IN ACTIVE INVESTMENT MODE TO MAKE INDIA’S E- Shopping On-line becoming a way of life 3 COMMERCE SUCCESSFUL 4 Tier III / IV and rural India FLEXIBLE ENVIRONMENT; CONTINOUS PROCESS RE- 5 Reliable, agile and large national level express logistics players will be able to sustain this growth ENGINEERING needs BEST SERVICE PARAMETER DELIVERABLES OVER 34 YEARS INDIA’S MOST AWARDED & INNOVATIVE EXPRESS LOGISTICS 4 PILLARS OF COMPANY DIFFERENTIATION Everything we do is part of our vision to: VALUE

HIGH & CONSISTENT SERVICE EXPERIENCE 1 Make our customers’ business successful PRODUCTS 2 Activate, engage and inspire our employees to play their part EXPRESS DISTRIBUTION FROM A DOCUMENT TO A CHARTER LOAD 3 Provide high quality solutions TECHNOLOGY Offer great customer experience, more choice, 4 CUSTOMER APIs, REAL-TIME TRACK & convenience and control TRACE, SUPERIOR VISIBILITY & CONTROLS CREATE POWER FOR YOUR BUSINESS 5 Deliver products to millions with expertise, efficiency, innovation and customer centricity LEADERSHIP BRAND VALUES, PASSIONATE PEOPLE- FORCE, UNMATCHED INFRASTRUCTURE AND CONTINOUS INNOVATIONS DRIVE EXPERIENCE BLUE DART’S E-COMMERCE A FULLY INTEGRATED E-COMMERCE SOLUTION PRODUCT PORTFOLIO

We offer world-class logistics services focusing on three product lines: Domestic Delivery, Fulfillment and Cross Border BLUE DART’S E-COMMERCE PRODUCT PORTFOLIO

Domestic Cross Fulfillment Delivery Border

.Cash on Delivery . DHL GM Packet .Dock to Stock . Dart Apex – B2C Inbound Goods Receiving | Product Labeling / Bar-coding | . Dart Surface line – B2C Reliable, affordable shipping of standard low-weight packages Unit level Quality Check | Dimensioning / Product setup | .Pre-paid Put away to Storage | Update Saleable Inventory | Cycle . Dart Apex – B2C . DHL GM Packet Plus count and inventory management. . Dart Surface line – B2C Trustworthy and reliable shipping option powered by .Reverse Logistics simplified clearance .Stock to Dock . Open Pick items | Quality check/audit orders | Serial No. capture | . Closed .DHL Parcel International Direct Print and enclose invoice | Pack Orders | Print and paste . Exchange Robust international shipping solution with direct injection shipping label | Dispatch and Shipping .Dart Plus into key e-commerce markets .Back to Stock . Economical Speed Trucking / Air Solution Receive returns | Detailed QC and product grading | .Special Services Refurbishing | Repacking .Same Day .Next Day . Other Services .Preferred Time Slot Delivery CIR QC and forward to sellers | India Post order processing .Pre 9:00 AM / Post 6:00 PM for British Council A service clearly differentiated, adds We make ‘Cross Border’ Shipping Simple Our Vision is to build a network of significant value to the seller and the and Affordable. Enable anyone to ship fulfilment centres that enables best-in- consumer, and ensures we are the Provider anything anywhere. class consumer experiences today, and of Choice. into the future. BLUE DART OFFERS REVERSE SERVICES

Reverse Pickup Options • Same Day Pickup to Refund on time for 1 2 3 happy customers • Fast Return Delivery Closed Closed Doorstep QC for speedy re-sales and Reverse for Reverse for & Packaging reduce business loss • Open Reverse with APEX Surface APEX Doorstep Quality Check & Packaging to reduce disputes directly on the door and save costs • Dedicated, trained team for Open Reverse in 14 cities in India • Over 5,000 pin codes covered for Closed Reverse WE ‘DELIVER THE SMILE IN THE LAST MILE’

Our Commitment We are leveraging our 1 Seamless and simple IT integration options experience 2 Broad range of delivery options globally and in Visibility from order to delivery & Online dashboard India to meet the 3 for status updates needs of our 4 Personalised customer services customers in the High Service Quality 5 e-commerce 6 Fastest Remittance cycle market. 7 Outstanding consumer services like MPOS & Payment Wallets BLUE DART’S OWN AVIATION NETWORK: A CLEAR EDGE FOR COMPETITIVE ADVANTAGE

• India’s 1st and only Dedicated Cargo Airline • 6 B757-200 Freighters New Delhi • Facilitates Late pickups and early deliveries • In-house Ground Operations, Engineering & Training capabilities • 7 Major & 1 Regional Airport served • 73 scheduled flights per night Ahmedabad Kolkata • 500+ tons capacity per night • 90% Network penetration of India’s air cargo distribution Mumbai Hyderabad • Day Charters

Chennai Bengaluru BLUE DART’S DEDICATED GROUND NETWORK IS EMPOWERED BY SPEED TRUCKING

• Hub, Spoke & Centipede model • GPS tracking of vehicles

New Delhi • Real time visibility at package level Jmu Jrd Atq Ldh • Total control enables dynamic routing Aba Gzb

• 250 Network routes Ggn Nda

Kot Knp Ahmedabad All • 33,000 tons per month Udi Jbl Ahd Dhanba Kolkata Rjk Bdq d Qgr • 13 Domestic Hubs Sur Ind Jmd Berago Vap Ola hra Ngp Nb Aur • Dedicated 24x7 Network Control Center for vehicle tracking Mumbai Nsk m Pnq Ichapura m Vzg Khl Hyderabad Vij

Mlr Chennai My Sal Bengalurus Ede Caa Cjb Plg Cok BLUE DART WILL COVER INDIA 100% BY DEC 2018; NOW COVERS 98% OF DEMAND & 16,000+ PIN CODES.

PIN CODES COVERED TILL DECEMBER 2017 ADDITIONAL PIN CODES OPENED 2018 BLUE DART’S UN-MATCHED LEADERSHIP ON KEY PARAMETERS

6 B757-200s 11,087 11,122 1,500 CARGO TEAM MEMBERS VEHICLES / TWO- FACILITIES FREIGHTERS WHEELERS

610 16,000+ 7,50,000 200+ MN. RETAIL STORES PINCODES TONS SHIPMENTS SERVICED HANDLED / YR. HANDLED / YR

16 SHIPMENTS DELIVERED EVERY SECOND BLUE DART’S INNOVATIONS TO ENABLE SUPERIOR SERVICE EXPERIENCE

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PARCEL MOBILE DIGITAL CALL BRIDGE FACILITY LOCKERS SERVICE PAYMENTS CENTRES

BLUE WAY AUTO MOBILE APP PARCEL CROWD SOURCING SORTERS SMART DEVICE SHOPS BLUE DART’S INNOVATIONS TO ENABLE SUPERIOR SERVICE EXPERIENCE

SAME DAY NEXT DAY METRO EXCHANGE DELIVERY DELIVERY LOGISTICS

OPEN REVERSE REVERSE EXCLUSIVE SUNDAY PICKUPS WITH E-TAIL DELIVERY / HOLIDAY QUALITY TEAMS DELIVERIES CHECK BLUE DART’S INNOVATIONS TO ENABLE SUPERIOR SERVICE EXPERIENCE

PICKUP RECONCILIATION SMS NOTIFICATION

CUSTOMER PRINTING SHIPPING PICK UP CALL BRIDGE LABEL FOR ‘RVP’ EXPERIENCE ENGAGEMENT PROACTIVE TELE-CALL

DIGITAL PROOF OF LIVE COURIER DELIVERY VISIBILITY SOP (SIGNATURE / GPS / DELIVERY ADHERENCE PHOTO) PAPERLESS EXPERIENCE PROCESSES REVERSE LOGISTICS

INSTANT PERFORMANCE FEEDBACK RECORDING

CASH ON DELIVERY SUNDAY / HOLIDAY PAYMENT DELIVERY OPTIONS DIGITAL PAYMENTS THROUGH CARDS / SLOTTED WALLETS / UPI / NET DELIVERY BANKING Blue Dart’s ShippingAPI is a advanced tech solution that allows airway bill creation and data exchange in real-time between a customer and Blue Dart. This ensures data accuracy, no errors and no manual intervention. The solution also ensures all the business logic is applied and the airway bill is always accurate.

A simple application is Order data is extracted For customers with large number of orders installed on a from own legacy system and having a need to integrate their order customer’s desktop and to MS EXCEL format and processing system with the shipping process the shipping information imported into the in real-time basis, can use the ShippingAPI is keyed in one by one. application to initiate the web services. Interactive queries shipping process. This available for instant reduces the data rekeying The ShippingAPI is platform independent, and answers to shipping effort as well as any customers are free to develop and integrate queries. This is ideal for manual errors creeping in the APIs in any programming language. low volumes in the the system. This is ideal range of 20 shipments / for medium volumes in For easier on-boarding to this latest day. the range of 100 technology, a sandbox environment is also shipments / day. available before going into live production site.

PUSH EDI – REAL TIME DATA EXCHANGE

• Fully automated, Template based data exchange of events in real time to customer’s systems. • Customers may use the data elements and design their own specific workflow. • Choice of Multiple Protocols & Medium. • Appropriate levels of security & access control.

Architecture Insights: • Service based Reactive architecture, event driven. • Messaging Queuing bus with retry mechanism. • Verbose Logging to Elastic Search framework. • High Availability for each component.

CUSTOMER TESTIMONIALS ON EXPERIENCE & DELIGHT

I exactly knew I got the payment when my receipt immediately .. iPhone was no need of pen to reaching sign..nice

C. Srikant, 26 yrs, Neha Tare, 42 yrs, IT Professional, Chennai House Wife, Pune

Wow.. I could pay Good I got a call in by my credit time from courier and I card.. So quick could change the and easy delivery time to late evening

Seema Lamba, 29 yrs Vijay Kumar, 34 yrs, Interior Designer, Delhi Doctor, Bangalore BLUE DART IS GEARED TO ENABLE YOUR GROWTH ASPIRATIONS

• Undisputed air infrastructure and air service quality with own dedicated aviation freighters • Ground Express is growing exponentially and with service levels superior to competitors • Lowest RTO rates in the industry • India is being connected at a fast pace, every day we are serving more pin codes. Deliver Any Where Now • Unrivalled in metros; fastest growing and most agile in Tier III / IV and beyond • Ranked a Superbrand, Readers Digest Trusted Brand and ET & GPTW’s One of India’s best places to work. • Robust introduction of latest Analytical Methods, automation and digitalisation • Customer Satisfaction ahead by 18% from the nearest second best. Highest Net Promoter Score of 84% • Focus on catering to the mega, large, medium, small, micros e-commerce players with equal ease and focus through dedicated agile teams. • A brand built on the premise that happy employees create happy customers • Key Investment area focus will continue to be on Reach, Automation, Infrastructure, process re-engineering, service metrics / quality and people. THESE TOP BRANDS & MANY MORE TRUST US … BLUE DART IS A SOCIALLY RESPONSIBLE CORPORATE

Working with the Best!

Blue Dart has a comprehensive strategy and a strong board and senior leadership for fulfilling our corporate responsibility – ‘Living Responsibility’

Blue Dart (along with DPDHL) focuses its corporate responsibility on protecting the environment (GoGreen), delivering help (GoHelp) and championing education (GoTeach). These are supported and complemented by local community initiatives, which demonstrate the voluntary commitment, special abilities and enthusiasm of employees from across Blue Dart Country. THANK YOU