Contact: Erin Conn, Weber Shandwick 312.988.2345 [email protected]
PYREX® BRAND PARTNERS WITH FOOD NETWORK CHEF SANDRA LEE TO HELP CONSUMERS COOK WITH CARE Simple Rules for the Kitchen Help Maintain Ease of Cooking With Glass Bakeware
ROSEMONT, Ill., February 22, 2011 – The Pyrex® brand and Food Network Chef and Editor in Chief of Semi-Homemade Magazine, Sandra Lee, have teamed up to educate consumers on 4 Simple Rules to cook with care when using glass bakeware.
“I’m pleased to work with the Pyrex brand to share these 4 Simple Rules. I’ve been a fan of Pyrex products for many years – using them in my own kitchen,” said Sandra Lee, Food Network chef and editor in chief of Semi-Homemade Magazine. “The 4 Simple Rules are easy to follow and incorporate into your everyday cooking lifestyle.”
Pyrex glass bakeware is a staple in American households and has been reliably used by generations of cooks. All glass bakeware can experience thermal breakage if exposed to sudden or uneven temperature changes. Consumers can help avoid the most common causes of thermal breakage by following 4 Simple Rules.
Cook with Care – Follow the 4 Simple Rules 1. Always place hot glass bakeware on a dry, cloth potholder or towel. Never place hot glass bakeware on top of the stove, on a metal trivet, on a damp towel, directly on a counter or in a sink. 2. Never put glass bakeware directly on a burner or under a broiler. 3. Always allow the oven to fully preheat before placing glass bakeware in the oven. 4. Always cover the bottom of the dish with liquid before cooking meat or vegetables.
“The safety of consumers is our highest priority,” said Pam McMeen, vice president of brand marketing for World Kitchen, LLC, the Rosemont, Illinois-based manufacturer of Pyrex glassware. “Our goal in reinforcing these 4 Simple Rules and partnering with Sandra Lee to share the message is to reach as many consumers as possible.”
To help consumers keep the 4 Simple Rules top of mind, the Pyrex brand has launched a new website, located at pyrexware.com/4simplerules, where consumers can watch a demonstration video and download savvy cooking tips and recipes from Sandra Lee. In addition, the Pyrex brand produced consumer education videos with Sandra Lee discussing the 4 Simple Rules, which will be distributed in advertising, on-pack and through public relations.
Pyrex is a registered trademark of Corning Incorporated, used under license by World Kitchen, LLC. To get the complete safety and usage instructions for Pyrex glassware, as well as recipes and tips from Sandra Lee, visit www.pyrexware.com. -more-
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About World Kitchen, LLC Headquartered in Rosemont, Illinois, World Kitchen and its affiliates manufacture and market metal cookware; glass, ceramic and metal bakeware; tabletop products; food and household storage products; cutlery, cutting tools and kitchen tools sold under well-known brand names, including Baker’s Secret®, Chicago Cutlery®, Corelle®, CorningWare®, EKCO®, Magnalite®, OLFA®, OLO®, Pyrex®, Revere®, Snapware® and Visions®. The company and its affiliates have major manufacturing and distribution operations in North America and in the Asia-Pacific region. For more information, visit www.worldkitchen.com.
About Sandra Lee Semi-Homemade® (www.sandralee.com) Sandra Lee has a passion for simple solutions that create dramatic results in all areas of home life. She is editor-in-chief of Sandra Lee Semi-Homemade Magazine, the host of Sandra Lee Celebrates, a series of primetime specials on HGTV and two highly rated television shows on Food Network, the multi-Emmy- nominated Semi-Homemade Cooking and Sandra’s Money Saving Meals. Sandra Lee is also a The New York Times bestselling author of twenty-three books including the much anticipated 2011 spring release Sandra Lee Bake Sale Cookbook.
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