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Tomclarkdesignportfolio7-15.Pdf Date: 2010 Description: what kind of a tomato are you? with literally thousands of possibilities, there are no simple answers. The research, photography, writing and design of two posters. the addition of three simple letters could make a Notes: dramatic difference. These posters are part of a series to promote myself to a specifi c agency. This tom clark agency operates in the healthcare arena and uses a whimsicle tomato theme in examines his [tomatolycopersicon esculentum] identity various ways to talk about itself. clark The theme is pervasive. Accent walls in the agency’s offi ce space are tomato red. On their website, in a video, they ask various employees “what kind of tomato are you?” colorful hearty Both posters compare the characteristics COSTOLUTO GENOVESE tasty this heirloom variety is known AZOYCHKA THE BETTER BOY for its unusual looks and meaty texture. this russian variety is delightfully sweet creative of different tomato varieties to personal this variety holds the world record for the ability to create distinctive with a hint of citrus and a rich lingering fl avor. resourceful fruit production from a single plant. communications with strategic substance the ability to create a hardworking the ability to be exceptionally productive memorable brand experience juicy skills and abilities I think I possess. blight-resistant firm dedicated passionate experienced flavorful popular sweet strategic flexible conceptual possible tomato creations juice bisque THE SQUARE TOMATO soup a genetically altered work of art brand architecture and a favorite of every designer. THE GREAT WHITE BEEFSTEAK branding the bauhaus meets the greenhouse. THE BRANDYWINE the fi nest and largest of the brand guidelines the ability to reshape a brand an heirloom tomato known for white tomato varieties, it is drought and paste and align it with a redefi ned its superior taste. crack resistant. brand essence the ability to mine for the positive and unique the ability to survive and deliver sauces qualities in a seemingly unattractive brand under diffi cult circumstances puree marketing materials brochures calendars salads casseroles salsa environmental graphics facility branding way-finding signage grilled fried broiled print advertising THE GREEN ZEBRA & TIGERELLA direct mail this bi-colored variety is a close THE VINE RIPENED TOMATO relative of the tigerella, a red fruit THE KUMATO/ROSSO BRUNO this variety has been bred for its outdoor advertising with yellow stripes. this distinctive, dark and superior fl avor and long shelf life to allow peeled the ability to change ones stripes— unlikely variety is meaty, sweet and tart. for long distance shipping. sliced to make adjustments in the ability to offer a fresh the ability to stay at the top chopped midstream and sometimes unexpected of one’s game and maintain a passion collateral design sensibility for the creative process personalized patient communications newsletters stuffed sauteed scalloped websites banner advertising email blasts what kind am i? a diffi cult choice indeed. all of the above only begin to tell the story. tom clark graphic designer/creative director [email protected] http://www.behance.net/tom_clark_design tom clark graphic designer/creative director [email protected] http://www.behance.net/tom_clark_design Client: Unisource Title: Baron Wolman, The Rolling Stone Covers Date: 2008 Description: A catalog for a traveling exhibit of photos by Rolling Stone Magazine’s fi rst chief photographer. Unisource used this piece as a promotion for one of their proprietary coated sheets of paper, Porcelain® Ultra. Notes: Now that Baron was showing his photography in art galleries, my idea was to slightly shift his image from journalist to artist. The presentation was very simple; a contact sheet with the cover image indicated in grease pencil, and a Rolling Stone cover. Working with THE original rock photographer and the holy relics of classic rock was a personal treat. I have been a serious fan of this genre long before it was “classic.” Starting with the cover for issue #2 Joni Mitchell – Roll #68317 – RS 33 – 8.68 – Los Angeles, CA Baron photographed hundreds of artists including Jimi Hendrix, Janis Joplin, Tina Turner, Mick Jagger, James Taylor, Joni Mitchell, Frank Zappa, Chuck Berry, Jim Morrison, Jerry Garcia and many, many others. Client: Unisource Title: PAPER JAM The 18th Unisource Annual Report Show and Paper Fair Date: 2007 Description: The poster was designed as an invitation to the largest and most popular annual event in the Chicago graphic arts community. This year’s guest speaker was Baron Wolman, Rolling Stone Magazine’s fi rst chief photographer. Based in the Haight-Ashbury district of San Francisco, Baron photographed every major band and rock star of the era, befriending many in the process. Notes: The invitation was designed to capture the look and feel of the San Francisco concert posters of the time. The style pays homage to amazing artists like Wes Wilson and Rick Griffi n. Client: LUMA – Loyola University Museum of Art Title: Environmental Graphics: Permanent Exterior, Permanent Interior and Exhibit Specifi c Date: 2007 Description: Signage in concert with a completely new museum space and a new brand identity. Background: Loyola was moving their art museum from the Rogers Park campus to their building, just off Michigan Avenue at the old Water Tower. Bagby and Company designed the new logo, business cards, folders, brochures, a newsletter and more. I designed all the signs for the facility— exterior and interior. In preparation for the opening of the new museum space and LUMA’s fi rst exhibit—Caravaggio: Una Mostra Impossibile, Bagby designed light pole banners and a catalog for the exhibit. Partnering with another creative director, I designed the signage for the exhibit itself. Client: Sony Title: DVD Mail Package and 3 Mailers Date: 2005 Description: A package containing 3 mini DVDs and 3 durable mailing envelopes. Notes: This package was one part of an integrated campaign to promote Sony’s new DVD Handycams that recorded directly onto a mini DVD. The campaign included a TV spot a print campaign and an FSI. The initial concept for this piece was designed by creative director Robert Frolich. It was a simple, two color envelope with a white background and the circular Sony Joy graphic. I was asked to expand upon the idea and create a series of envelopes and a package. I was also tasked with all the print production. With expert help from some very good suppliers, I engineered the mailers creating a light yet protective structure. I also worked with the USPS testing samples to guarantee a mailable product. As a promotional give-away the package was extremely successful. Sony circulated more than 150,000 packages in a very short time. Seeing the potential, Sony, with only minor changes, converted our DVD Mail package into a Sony sku, an actual Sony product sold at retail. Client: Sony Walkman Description: A brochure introducing two of Sony’s earliest digital music players—explaining the concept of downloading and managing a personal collection of music. Date: 2000 Notes: With the tech-savy 18-25 year-olds in mind, Sony asked me to communicate a number of new and complex ideas. I understood that for a brochure to properly represent these ground-breaking products the words and visuals needed to be irreverent and trendy. The brochure featured two new music players and a music management system called OpenMG Jukebox. At this point, in 1999, down-loading music was a novel idea. The client’s project brief called for diagrams to explain how it all might work. Sony’s big investment in the promotion of these two products paid dividends almost immediately. These two music players were gigantic, if short lived, hits for Sony. Apple introduced the i-pod a few months later and the rest is history. In addition to design and art direction, I was the print production manager on this project. I sourced the metal stamping, printing, eyelet binding, key chains and Walkman dog tags. As an extension of the brochure, an in-store display was created from the same press sheets by wire binding the brochures and attaching them to a plexi display stand. Client: Sony Title: RDR-GX7 DVD Recorder In-store Displays Date: 2003-4 Description: The design and production supervision of two in-store displays—a free standing. fl oor model and a counter top model. Notes: The VCR era was drawing to a close and almost everyone was familiar with a DVD player. When Sony introduced this product—a DVD player AND recorder it needed an in-store, consumer benefi t presentation. The free standing version worked on two levels. The side panels functioned as posters—to be seen at a distance—each Concept Rendering Production Unit Photography presenting one of the key selling features/ benefi ts. The front of the display presented the product on a personal scale with a video message. On the curved back wall were four images and text describing the four key product benefi ts.: • Record TV, • Transfer Video (from your camera to DVD), • Preserve Your Video Tapes on DVDs • Watch Movies. The fl oor standing model featured a back-lit, white plexi counter top for retail drama. Concept Rendering Production Unit Photography Client: Sony Title: Digital Camera In-store Display Date: 2005 Description: Working with an established graphic look (the bubbles in the background), I designed and supervised the production of an in-store display for a complete line of Sony digital cameras. Notes: This display was designed specifi cally for Circuit City stores. Sony was pushing hard to get the displays built and Circuit City was dragging their heels—unable to provide the necessary specifi cations. Understanding the urgency of the situation I began visiting Circuit City stores armed with a digital camera, a tape measure and a note pad.
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