A Business Improvement District for Marble Arch
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A Business Improvement District for Marble Arch 2016-2021 The Marble Arch area is a key London gateway; at We want to see more businesses, large and small, once a global business hub, a local neighbourhood join us and we will work with Westminster City for residents and place where many tourists and Council and Transport for London to enhance the visitors base themselves when they come to enjoy customer experience, to make the area feel safe and the capital. welcoming, to improve the visual appearance and soften the impact of the traffic. The personality of the area owes much to its association with visitors from the Middle East Our pride in the Marble Arch area will be enhanced and it offers many unique dining and shopping by further working together to improve the opportunities, for example in Edgware Road. character, accessibility and streetscape of the area. The whole area is a place to cherish, which also This is just the beginning: join us on our journey. provides a main artery into the heart of the West End, though it has struggled to keep up with the Martin Ramskill, Chairman pace of change and quality of improvements seen Marble Arch Partnership elsewhere. Our new BID brings businesses together to redress this and meet the challenges that we all face. Together we will provide a strong, collective voice for local businesses and develop a shared vision for improving the area for people who live, work or visit here. 2 A Business Improvement District for Marble Arch Introduction About BIDs Marble Arch has been a gateway to London for There are currently over 200 BIDs in the UK, centuries. The area plays a vital part in London’s including almost 50 in London. To the west of the history. Its catchment area extends across London proposed Marble Arch BID lies PaddingtonNow BID, and the world, attracting customers to its many to the east Baker Street Quarter and to the south hotels, shops, restaurants and cafés. east New West End Company. By day Marble Arch is an important tourist BIDs are formed following a formal ballot of destination (with eight hotels providing almost businesses in a defined area, based upon a detailed 3,000 guest rooms), employment centre and local proposal of projects and services to be provided. shopping district. By night its vibrancy becomes Income is raised through a mandatory BID levy on part of London’s personality, with bustling businesses occupying properties above a particular restaurants and cafés. rateable value. A majority voting in favour by both number and rateable value is necessary for the The area contains every sector of business – a ballot to be successful and the BID established. significant international hotel presence, several big and long established office-based businesses, well known retail brands, bustling middle-eastern restaurants, schools and a strong independent sector. Marble Arch’s heritage, local and international appeal deserves to be matched by high quality public realm standards, place-making and customer and visitor experiences. We want to make the Marble Arch area more welcoming, reduce anti- social behaviour, promote its assets as an important retail and tourist centre, and improve the living and working environment. Our BID will only provide services that local businesses want. It will work in partnership with the City of Westminster (WCC) and Transport for London (TfL) to create a strong retail, employment and tourist heart at Marble Arch. 3 The BID Proposal in Summary The BID Area The BID Term and Levy The Marble Arch BID will include the northern The term of the Marble Arch BID will be five stretch of Park Lane, Marble Arch, Connaught years, commencing on 1 April 2016 and ending Village, Seymour Place, the Marylebone Flyover and on 31 March 2021. The BID levy will be 1.25% of a Edgware Road. The following 42 streets (or part of business’s rateable value for all businesses whose streets) are included in the BID area, although not rateable value is equal to or exceeds £70,000. every street contains businesses liable for the This represents approximately 2.5% of an average BID levy. business rates bill. Albion Street Connaught Square Kendal Street Stanhope Place Brendon Street Connaught Street Marble Arch Stourcliffe Close Brown Street Crawford Place Nutford Place Stourcliffe Street Bryanston Square Cumberland Gate Old Marylebone Road Transept Street Bryanston Street Edgware Road Old Quebec Street Tyburn Way Burwood Place Forset Street Park Lane Upper Berkeley Street Cabbell Street George Street Porchester Place Wallenburg Place Castlereagh Street Great Cumberland Mews Portsea Mews Wythburn Court Chapel Street Great Cumberland Place Portsea Place Wythburn Place Clenston Mews Hampden Gurney Street Seymour Place Connaught Place Harrowby Street Seymour Street W R T A P U C A 112 Y H IGHWO R T H S C A U 48 E Park Plaza A 2 P E R M C C S Y L A 118 T R L B S T R E E T P T Y 105 P R R E R T U 56 64 U of Westminster R S SB E I S Sherlock L L R E T 139 57 A E Y S LD E T T CH I E S R H H 149 O T M E 2 ege (Paddington F 1 T HolmeS s Hotel S E O Lisson A O R S E H O E R S L EN C N D K P E C Lisson N N E C P O T n Campus) S N R N ENF W A T E R Gallery I T L NC O L I S L O O I A O R S O S Y A E Gallery M U N Western Eye S N T P X C T 30 U ND GU E O TR S C E 289 R R R C L T O C I R K S T P S T B 73 S E Screen L E M Paddington Green Hospital R 7 29 U E T HA T A ORK MO N 52 T R R D S T S Y S E E E E C O E R R round E N E O 41 on Baker T 29 S Health Centre E 17 R T S T E P B 181 E N D 29 N T T E M R TO S E E T U AD S S T 32 N G L Y E A Street I T R T R D A R W S G M D E MOU LMER E Y A W 94 A D C E W E S P P BELL P A T T U E R M P E A I A E L E L R W N L T R M S DDI 2 A M 91 67 P A City of Westminster T 111 E T E I S 1 G D 175 C W A Paddington E E N O 312 R T L M E R E 54 N S G N N O T A S Magistrates’ Court T S G D St. Mary’s, I Green N C D D O T W E U 39 U N O G N 21 R Bryanston R S N RE K W W T E A 38 E G E P E N E Paddington Green E TR Padding R Square S N L S R E T T T R D S I A 122121 E 49 O E O C een E O F Police Station 22 R 13 T C W N C K Stree C of E S N A O N R Edgware Road L R K R C E P H P O A S Swedish L Y S M W L Subway A W 30 T Subway S GI School T Garden 14 A R R M O (Bakerloo line) R H 78 Y R VI F C I P C L N E O N R O Church O U E 1 L L E H A R R O U E W R O A D Subway H A R R O W R O A D U I D E N T R B A T P T A R E W H P T 90 T E 94 C D E T S E A G A P R R Y W PE 21 E E T R S P P M SS C GUG U N M E D T D L L 65 L R D S L U D Baker E F LYO V E R R A R OR R O N O A L E B A M A R Y 23 A R F 23 R E A 23 W F 116 E C H W O Y M E C C H A Y E E C M R E T E T E A St. Mary’s M C W E T E A St. Mary s A EdgEdgwware Road E S St T R M S M TRT N 108 O 12 T H A R R O W R O A D 108 O E Chiltern28 H A R R O W R O A D R S H A R RRO W R O A D Subway Church S R T Church N E O S T N 106106 MOM I D O (Circle, District and K E R T O Hoottel 82 Pla T Pla N O T T N N Street N 199 YO L 199 Y P L A T P 37 A N M 268268 H 87 A N T S mersmith & City A T Hammersmith & City O R G O A R R G MME TA 103 A A T 103 U E T U G U Hilton T E E E E T N Hilton London E E R R E E E B E ) U R lines) T O R R R T R T T T C W N S S Embassy of C N T S 67 R W E S S E S S 145145 S R R T D M T R O L T R E 94 T R O 225 EL 94 T O H H 225 E R T S H Metropole P A R 43 F O R D S T Metropole 207 R P 43 F C O A E O R A 207 E R O R A E W A W R D E A H A Angola A D H N E A W A E R T D C H A T C N R R B T C S E 23 R B T C S E S W D H E W S D EE I F Area under S W M E T Area under N L TO N S B E T R O A D G E 92 R S T T E G E 7 H A R H Y V 7 T development P B E E R E O N 6 O T 50 R M S D BAK NE W N S E T C R H S 4 Merchant E W R T L S M A S R T A M R E E A 6 P E BBELL O E H 75 T R NDH R E A E M Y Embassy L E Square W ST Y W R A M R E O T Y R D MO E NDH 61 F O Y 2382 T W R D P D S 10 AW YA of Sweden M A E R Y R 1 3 Merchant R L Merchant C M T T U A 5 S R 45 R T E A F Square E S R C C E R Squaree R L A R A T W E P E H P W E E U T G 3333 T T H E A A G R S M L T O O T ON 46 N 5 Merchant S A MO 13 201 ’ N T 235 N C 74 2 E O Square M S E S E T Seymour Leisure Swiss G T R A E B Paddington A C B L R W L R R P OUC E Centre Embassy Y Footbridge S O N Y S S T A Baker D T A E Basin ’ 45 H S G E T L 216 N N E terside E D 245 O YA N T T R E R S L S B S D 35 A 332 U T E O R E T O H O F L O S 666 D use A C E UC N C D C N Street N A Rolling I L A P L A T B L H N M E 4 R M L O M T A S T .