2016

FOR MARKETING RESEARCH AND INSIGHTS PROFESSIONALS

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FOR MARKETING RESEARCH AND INSIGHTS PROFESSIONALS WELCOME!

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Since 1986, Quirk’s Media has been dedicated to promoting the understanding, use and value of marketing research and customer INSIDE... insights across all industries by delivering a wide range of free resources for marketing research professionals, from our magazine and e-newsletter to our Webinars and directories of research product and service providers. In 2015, after seeing the need for a low-cost, inclusive conference for marketing researchers, we held the first-ever Quirk’s Event in Brooklyn, N.Y., a gathering that has sold out of exhibitor and attendee space every year since. To keep costs low for attendees and exhibitors alike, we eliminated the keynote speakers and sit-down luncheons of other industry events. By making it affordable for everyone, the goal is to maximize attendance and provide the most inclusive marketing research experience with the best ROI for all. This year, in addition to Brooklyn (March 5-6), we have expanded The Quirk’s Event schedule to include gatherings in London (February 12-13) and Chicago (April 2-3). The Quirk’s Event is a two-day experience, packed with more than 70 30-minute education and learning sessions delivered by client-side researchers or research vendors (sometimes both!) on a range of topics, from case studies and explorations of best practices to deep dives on specific Great tips for methods or techniques. Speaking slots are chosen based strictly on educational value and are not experiencing Brooklyn. sales pitches. (Presenters must agree to adhere to the Quirk’s Q-mandments, page B26 which stipulate that sessions must be interesting, informative and sales- free.) At the center of the action is the exhibit hall, which is designed to be a fun, interactive venue for face-to-face meetings between attendees and our valued industry supporters. In the following pages you’ll find profiles of selected speakers and sessions along with overviews of networking opportunities, dining options and expo exhibitors. (While current at press time, information is of course subject to change!) At the show, you’ll find a daily agenda, map and list of exhibitors as well as information about food and drink and special exhibit hall experiences. We want to make The Quirk’s Event a regular part of your ongoing efforts to learn and grow as an insights professional, so please let me know your thoughts on how we can improve your experience.

Sincerely, Preview and prepare Joseph Rydholm to experience the Editor, Quirk’s Marketing Research Review exhibit hall. page B28

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www.thequirksevent.com • BROOKLYN • The Event 2019 • B3 SESSIONS

TOP-NOTCH LEARNING CASE STUDY: BLOCKCHAIN TECHNOLOGY The Quirk’s Event offers engaging 30-minute sessions from both client- Fixing Research Pain Points: side researchers and suppliers on the latest research trends, techniques How Blockchain Will Shape and strategies. We’ve highlighted a handful of sessions here and you can find a complete detailed list of sessions at www.thequirksevent.com. the Industry Henry Chan, CEO, PREDIQT Blockchain is a BRAND LOYALTY buzzword that has How NPR is Building a Diverse Millennial Audience made its way into the Gwynne Villota, Associate Director, Audience Insights, NPR marketing research Building brand loyalty among the Millennial generation can be a industry. But what does challenge for any organization. As the use of technology evolves it really mean? And how will it impact among these cohorts, certain mediums can find it especially difficult the industry in the coming years? to create and keep young loyal audiences. With music and podcast streaming apps Henry Chan, CEO of PREDIQT, will becoming more popular, radio stations may find themselves needing to adjust their provide an overview of blockchain strategies to keep Millennials interested in their content. technology in his session. He will Gwynne Villota, associate director, audience insights for NPR, will discuss also dispel the misconceptions of how a cross-functional team looked into the company’s product and marketing blockchain’s shortcomings in the to determine which was the obstacle in building a diverse Millennial audience. research industry and examine the Villota will discuss what the team found worked and why; the research scope and use of blockchain in other industries. approach; and provide ways to work with stakeholders across an organization. A case study will be presented as Chan gives an overview of how the technology is being used to address pain points in the research industry.

B4 • The Event 2019 • BROOKLYN • www.thequirksevent.com CASE STUDY: BRAND EXPANSION How a Creative Research Approach is Helping the Scripps Many Journey Maps Fail. Don’t Be A National Spelling Bee Explore Expansion Statistic. • Heart of the Customer Corrie Loeffler, Director, Editorial, Scripps National Spelling Bee Making a Difference for the Business: Suzanne Beane, Client Director, Landor Associates Key Drivers of Success • J.P. Morgan Roula Constantine, Research Director, MarketVision Research Lessons Learned from a Decade of Come hear how research helped The Scripps Spelling Bee explore MROC Use • Target Australia expansion both domestically and internationally. Through multiple rounds of focus groups in countries such as South Africa and India, Pushing Research to a New Frontier followed by creative connects, Scripps, Landor and MarketVision - The Biometrics of Live Music • ESOMAR, Live Nation worked together to both facilitate and moderate workshops with parents and teachers separately. Through these three-hour Getting to Know You: Alternate workshops, they leveraged a creative approach with activity-based Stakeholders in Your Organization • learning to help parents and teachers to create guides that would Swedish Match excite and inspire them and their students through copy and imagery. Presenters CLEAR M&C Saatchi Brand will also touch on diverse topics such as: effective vendor/client relationship Experience Gap Results • CLEAR management; storytelling/data interpretation; factors in conducting global/ M&C Saatchi international research; how to use hybrid/mixed methods (qualitative, quant, Why Don’t They...? Using Narrative mobile, SM) and ethnographic/observational research. Economics to Better Understand People • Fader & Associates GENERATIONAL RESEARCH Research and the Elusive Generation Z Get to Know Your Customer – How to Uncover Qualitative Insights that Holly Carter, Director of Product Marketing, Confirmit Have Maximum Strategic Impact • One of the biggest challenges in research today continues to be TechStyle Fashion Group engaging the youth market – whether that’s Generation Z or their Using Cross-Disciplinary Insights to slightly older Millennial counterparts. The impact of always-on, Understand Your Customer’s Journey smart technology has clearly shaped the attitudes and behaviors • Wall Street Journal Dow Jones of the youth market, making it increasingly challenging to engage them in research activities. Game-Changer: Insights from Agile Research • Dynata, Verizon But opportunities do exist to capture the essence of this generation if we’re willing to be agile and tailored in our research approaches. The key is to use the The Renaissance of Qualitative channels already heavily embedded in the generation’s psyche, making engagement Research in the Digital Age • Fuel a natural process rather than a forced event. Here, perhaps unsurprisingly, mobile Cycle and social are critical. But it’s not just the channels that are important, it’s the way Creating Added Value from NPS with in which those channels and available technology are used. Text Analytics • Provalis Research In this presentation, Holly Carter, Confirmit’s director of product marketing, Transitioning from Full-Service to will discuss how researchers can better engage Generation Z and Millennials on Self-Service • AYTM their terms, including: designing shorter and highly engaging surveys leveraging gamification and social media tactics; and using mobile to replicate a social The Role of Segmentation in the approach to recording in-the-moment feedback, attitudes and behaviors. Fight to End World Hunger • W5, Rise Against Hunger SURVEY DEVELOPMENT Permission to Launch: Why Insight Research on Research: The Evolving Respondent and Research is the Missing Scarlet Wynns, Senior Director, Comcast Ingredient in Successful Social Media Peter Manickas, Director, Comcast Creative • Zappi John Schiela, President, Phoenix Converged Technology and Media, Phoenix Marketing International Future Feedback: The Necessity of The world is changing at a rapid pace, along with it how Rethinking How We Ask Questions • people interact, entertain themselves, shop, bank and yes, Maru/Matchbox even how they take research surveys. Most of the time we’re so focused on understanding how these changes impact the business Putting Patients Front and Center in Health Care Research • LivingLens, issue at hand that we don’t spend time understanding how they Just Worldwide impact the information that we’re collecting. Comcast partnered with Phoenix MI to conduct a research-on-research study to stay at the forefront DIY Market Research: How Agile of these issues. Attend this session to gain insights into: best practices in sampling, Start-up Culture is Transforming including combating fraudulent sample; the impact on scale setup and form factor the Way We Grow and Innovate • SurveyMonkey Audience in results; the impact on device type used in surveys; visual graphics vs. textual graphics in presentation; and explicit vs. implicit questioning.

www.thequirksevent.com • BROOKLYN • The Event 2019 • B5 AI You Can Drive My Car: Consumer Emotion, Identity and the Future of Self-driving Vehicles • Chadwick Martin Bailey You Can Lead a Horse to Water But Can You Make Him Drink? Overcoming the Challenges of C-Suite Recruitment • Ivy Exec Imagine That! How to Unlock Prospective Thinking for Insight and AGILE RESEARCH Inspiration • InsightsNow Inc. Broaden Your Agile Skill Set: How to Combine Consumer The Symphony of Data: How Does Insights and Experience Design Approaches to Get Deeper it Sound When You Combine Digital Insights Faster Ethnography with Social Media and Jane Roach, Digital Customer Research Scientist, American Family Insurance Geolocation Data? • Netquest, PSA Monika Wingate, CEO and Co-Founder, Digsite Consultants Experience design (XD) researchers were some of the first Deep Dive on Purchase Behavior in organizations to apply agile principles, using specialized Influencers• BuzzBack Market Research methodologies to iteratively design, build and test solutions while exploring behaviors, perceptions and attitudes in-context. Customer Experience – Case Studies As marketing and product teams look to be more agile, what in Science-based CX • xsperient | Segmedica can insights professionals across industries learn from XD approaches? In this presentation, American Family Insurance Digital Research How and When to Use Online Qual Scientist Jane Roach and Digsite CEO Monika Wingate will discuss agile for Designing Successful Consumer development and experience design approaches as well as methods and techniques Studies • Aha! Strategic Online Qual that can be applied across industries. Roach will also share examples of how she Platform has blended XD research with market research to build a complete view of the Personas vs. Segments: Why not customer. By combining the best-in-class methods from consumer insights and Knowing the Difference can Cripple XD research, teams can better bridge the gap between what consumers say and Your CX Program • Russell Research what they actually do. Incorporating XD research approaches to consumer insights The Human Approach in the Age of challenges can also help teams streamline traditional workflows related to rapid, Big Data: Combining Qualitative, iterative development. Quantitative and Eye-Tracking Research to Deliver Insights for MILLENNIALS Brands, Advertisers and Media Winning Casual Dining with Today’s Teens Companies • Insight Loft/Horowitz Nina Guest, Manager, Consumer Insights, Olive Garden Research Mary McIlrath, Senior Vice President/Partner, C+R Research You’re Boring Me: How Story As younger generations of consumers take their turn at being front-and- Structure Keeps People from Tuning center in the research space, new insight becomes available in a wide • Out RTi Market Research and Brand variety of industries. As certain industries thrive with these generations Strategy and others begin to fall behind, companies may need to rethink how Overcoming Inevitable Fieldwork they appeal to these younger consumers. Nina Guest, manager, consumer Challenges with Health Care insights for Olive Garden, and Mary McIlrath, senior vice president/ Professionals • Olson Research Group partner at C+R Research, will share how their companies teamed up to understand the driving forces behind special occasion dining options for teens. Human Rebuilding Market Research in the Age of AI and Behavioral Economics • They will discuss how Olive Garden used C+R Research’s YouthBeat® data from Protobrand when Millennials were teens, along with social media, photos, video and imagery popular among these consumers, to understand what drives their restaurant Healthy Meal Kits for Kids • Target Fresh Research Group selections. “It always surprises me how grounded and aware teens are today,” Guest says. “They look for opportunities to bond and connect over dining experiences, Gap Customer Attrition – Path to both with family and friends. Further, teens want this ‘togetherness’ on their terms, Brand Restoration • Quester, Gap Smart whether at a restaurant or take-out at home.” They will also discuss how these What Urban Mobility Has Taught Us young consumers are similar and different to other generations. “Millennials are About Countries, Cities, Culture and game for anything – they are wonderful respondents!” says McIlrath. “They are Context • Kadence International open to trying new products and are the ‘great experimenters’ today. Older and Collaborative younger generations, raised in different economic times and with different mores, are more reluctant to try new things.”

B6 • The Event 2019 • BROOKLYN • www.thequirksevent.com Human Fresh Smart Collaborative Demanding Reporting Demands No Compromise • Dapresy, Harris Insights & Analytics CASE STUDY: AUTOMATED RESEARCH AND THE B2B AUDIENCE Research, Meet Communications: How How Dell EMC Tests and Strengthens Marketing Campaigns Insights Teams Can Drive PR Coverage with Automated Research • Pollfish, DKC Analytics Zahara Malik, Senior Director of Client Services, Dynata Communicating and Persuading via Stephanie Woodstrom, Marketing Communications, Global Marketing Campaigns, Dell EMC Stories from the Conference Room Dell EMC, an industry leader in converged infrastructure, to the Boardroom and Beyond • servers, storage and data protection technologies, launches Communicus multiple digital marketing campaigns every year. These B2B How Millennials Define Love and campaigns target IT executives and managers and often highlight Loyalty Today • Insight Strategy Group, specific, quantifiable benefits of IT transformation with Dell EMC VICE Media solutions. As each campaign involves multiple executions across the digital Conquering E-Commerce by Capturing landscape, the research schedule left no time for concept testing. Consumers’ Gut, Heart and Mind • In this presentation from Dell EMC’s Stephanie Woodstrom, joined by Zahara AcuPOLL Precision Research Malik from Dynata, you’ll learn how the team found an automated research AI and Insight – How Innovation in solution that slashed concept testing from three weeks to five days. At the same Methodology is Driving a Higher time, the solution reduced costs – without sacrificing quality of insights even for a Standard of Product Innovation • Black highly targeted B2B audience. Swan Data CASE STUDY: VIDEO AND CONSUMER RESEARCH Accelerate Relevance – Making How Video Among Engaged Respondents Can Bring Consumer Insights Sticky in Slippery Times • InsightFarm Inc. Insights to Life Matt Marontate, SVP Sales, LivingLens Rise Up! The Manifesto for Adam Portner, Vice President, Client Solutions, ProdegeMR Revolutionary Marketing • Little Bird Marketing Video qualitative data brings a depth of emotion and actionable insights to traditional research methodologies. In this case study Millennial Parents: The New Family presentation, learn how ProdegeMR used video insights to help a Dynamic • Open Mind Strategy client interested in sizing the pet owner market and exploring Six Principles for Six-Second options of pet products. The client developed a 30-minute online Advertising • Ameritest survey and ProdegeMR, in partnership with LivingLens, incorporated an open-ended video question into the program. Increasing Research Rigor with Hybrid QualQuant Survey Research • Sharing learnings from developing and fielding this client survey, Matt QualQuant Signals Marontate, SVP Sales, LivingLens, and Adam Portner, Vice President, Client Solutions, ProdegeMR, will look at how researchers can combine quality sampling Shifting from CX to HX: 3 Guidelines with the technology of embedded video analytics tools to bring quantitative for Aligning Human Experience and insights to life. Brand Experience • RealityCheck Memory Reconstruction Interviews: SHOPPER INSIGHTS Revealing what People Can’t (or How Red Bull Identified Key Shopper Growth Segments to Won’t) Say in Conventional Interviews Optimize Need-State-based Behavioral Segments in Retail • Inqui Research Across Channels Square Peg, Round Hole: What Are Laura-Lynn Freck, Director, Shopper Insights, Red Bull North America We Missing? • Echo Qualitative Project Support, Ready to Launch Research In 2017 and 2018, Red Bull undertook an extensive shopper segmentation project that sought to understand shopper behaviors, How Zappos Uses Conjoint Analysis attitudes, motivations and preferences related to their purchasing of for Superior Insights and Customer beverages for energy needs in order to identify actionable shopper Segmentation • Sawtooth Software, Zappos segments across the retail landscape. Shoppers were profiled on need-states and usage occasions for beverages providing energy and then surveyed in-depth Improving Research By Doing to understand key path-to-purchase behaviors related to store choice, channel Research: Learning from Market preferences and in-store patterns. Segments were identified based on economic Research Participants • Stockwell potential and capturability. Strategy, L&E Research In this session, Laura-Lynn Freck, director, shopper insights, Red Bull North Courageous Minds Only Chat: What America, will share how the resulting insights from this project have informed Needs to be True to Stay Relevant ongoing channel role and strategy initiatives and are being leveraged with retail as an Insights Leader? • The Garage partners to drive differentiated in-store executions. Group

B8 • The Event 2019 • BROOKLYN • www.thequirksevent.com The Evolution of Market Research is Now.

Discover how we are gaining insights in real time. Join our discussion, “How Video Among Respondents Can Bring Consumer Insights to Life”, or stop by booth #402.

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ProdegeMR, Pushing the Industry Forward. New Tools for Market Segmentation • CONSUMER RESEARCH in4mation insights Decoding Disruption: Understanding Consumer Expectations Cash is Queen: How Millennial for Brands Women Are Shaping the Future of Sonya Turner, Senior Director of Insights, 20|20 Research Money • LRW Isaac Rogers, CEO, 20|20 Research System 1: Beyond the Flashy Shiny This session will share the findings and implications from a multi- Things • LRW phase study decoding disruption. First, the insights from a consumer study will help attendees dive into consumers’ awareness and When Speed Meets Substance – definitions of disruption, expectations of the benefits of disruption and how Implicit CPG Insights • quantilope disruption influences their relationships with brands. The consumer phase was Mission Impossible: Making a Client- followed by a series of in-depth interviews with corporate researchers to focus on Ready Dashboard in 30 Minutes • what disruption means to researchers, their organizations and their approaches to E-Tabs/Askia gathering and acting on insights. Regardless of whether your company or industry Future-Proofing MRX by Humanizing are “disruptive,” the findings indicate it’s rapidly becoming an expectation, a new Measurement • MMR LIVE normal – one with a definition unique to each brand. You’ll walk away with a better understanding of how your brand can leverage the idea of disruption to Lessons Learned from Your Best and position itself more effectively and better meet the needs of your consumer. Worst Hires – A Panel Discussion • Insight Management Academy BEHAVIORAL RESEARCH DIY Neuro: Adding Behavioral Science Using Cross-Disciplinary Insights to Understand Your Customer’s to Your Toolbox • HCD Research Journey Enhancing Guest Experience by Salima Nathoo, Senior Director, Wall Street Journal Dow Jones Turning Insights Into Belief • Sprouts Join Salima Nathoo, senior director for the Wall Street The Science of Memory • BBC News, Journal Dow Jones, to hear how the company leveraged Neuro-Insight U.S. behavioral data to understand its customers’ preferences in media, content and live Mind the Gap: Connecting Data to journalism formats to gain insight into how to speak with top management readers Drive Decisions • Deep Blue Thinking and the kinds of stories and live journalism that would be most compelling for them. The session will discuss how behavioral data like page views and cross-over Beyond Breakthrough: Stronger analysis, as well as results from a primary survey, provided a better understanding Brands through Better Diagnostics • Phoenix Marketing International of consumer media preferences in order to inform content strategy and engagement. “I’m always curious about new approaches and ways of collaborating Beauty and the Journey Map: to tackle our business’ toughest challenges,” Nathoo says. “At Dow Jones, we’re Perfecting a Flawless Digital looking at business growth through the lens of our customers and as a result, we’re Makeover • Isobar increasingly layering behavioral analytics with traditional research to generate Understanding Sneaker Culture: deeper insights and conclusions about our customers’ motivations and needs.” The Products, the Players and the Community – And How to DATA SECURITY Authentically Engage • Ypulse, GDPR Basics for Marketers and Researchers Bleacher Report James Newswanger, Senior Research Manager, IBM How Insight Teams Can Make a One of the hot topics in research in 2018 was the General Data Difference • Insight Management Protection Regulation (GDPR), the EU’s data privacy regulation. Academy Companies were required to comply with GDPR by May 25 or Where’s the Insight? How Wendy’s face heavy fines. While the regulation went into effect in the EU, it also affects Uses Automated Video Analytics to organizations that provide goods and services or that collect and monitor data Find the Right Insight Right Now • of consumers in the EU, no matter where they are located. This new regulation Wendy’s, Voxpopme proved to have a large impact on marketing and research companies. The Future of Insights is Human • In this session, James Newswanger, senior research manager at IBM, will lead a Microsoft discussion on GDPR, providing an overview of the basics of GDPR policy as well How AT&T Gained Accuracy and as resources for marketers and researchers to train and certify themselves and their Reduced the Respondent Burden in teams. There will also be time for a Q&A, allowing attendees to participate in the New Product Research • AT&T, KS&R dialogue. Does Understanding of the Net Promoter Score Calculation Lead to Score Inflation?• IBM

B10 • The Event 2019 • BROOKLYN • www.thequirksevent.com WHAT IF IT WERE EASIER TO GET THE ANSWERS YOU NEEDED?

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The best minds DRIVING YOUR MARKETING RESEARCH FORWARD

It is always our goal to offer quality learning sessions at The Quirk’s PRESENTERS Event. To do this, we reach out to your peers and ask them to share real- world experiences, strategies, case studies, best practices and successful applications of research techniques. Wondering who we have lined up to speak in Brooklyn? Here’s a sneak peek.

Gemi Hartojo Peter Manickas Relationship Marketing Manager, Director, Comcast Rise Against Hunger Peter Manickas has over 20 years of experience in market Gemi Hartojo is the relationship research and strategic consulting as a research supplier, marketing manager at Rise consultant and currently as director, Xfinity services Against Hunger, a nonprofit research for Comcast. In addition to many years working organization with a goal to end as a preferred vendor for Comcast, Manickas also worked world hunger. She has over two decades of extensively with all major MSOs (cable companies) to marketing experience building and managing brands such develop a deep understanding of the industry. as Nestle, Cathay Pacific, AOL, American Greetings and Manickas has expertise in all aspects of the market Mobile Oil. research industry including questionnaire design, Hartojo’s passion lies in utilizing data to help guide and multivariate analysis, business-to-business and consumer inform the customer journeys that create opportunities for research. Over the past 10 years he has worked with a variety organizations to cultivate delightful customer experiences. of Comcast teams to derive strategic research insights “I like to serve and make people happy. It’s what drives utilizing both quantitative and qualitative methodologies. me,” she says. “How can I serve if I don’t know whom I’m At The Quirk’s Event, Manickas will co-present the findings serving and what they like?” of a research-on-research study Comcast conducted in At The Quirk’s Event, Hartojo will share a case study partnership with Phoenix MI in a session titled, “Research on presentation, “The Role of Segmentation in the Fight to Research: The Evolving Respondent.” End World Hunger,” discussing how Rise Against Hunger’s work to uncover actionable insights has helped increase engagement and financial support. Scarlet Wynns Hartojo’s interests outside of marketing include creating Senior Director, Comcast opportunities for minority groups. Scarlet Wynns is a seasoned researcher adept at both quantitative and qualitative methods with experience across various industries and analytical areas. She currently works as senior director, research, at Comcast. Wynns received her MFA in film and electronic media from American University in 2001 and earned her Ph.D. in interpersonal communication and media studies from FOR THE MOST COMPLETE, UNC-Chapel Hill in 2003. She has more than 16 years of UP-TO-DATE LIST OF experience both on the vendor and client sides and her articles are published in peer-reviewed academic journals. SPEAKERS VISIT At Comcast, Wynns works with teams across the organization aligning research to eliminate redundancies, improve processes and make research more rewarding TheQuirksEvent.com for stakeholders. At The Quirk’s Event she will co-present a session titled, “Research on Research: The Evolving Respondent,” which will look at the findings of a research on research study Comcast conducted in partnership with Phoenix MI.

B14 • The Event 2019 • BROOKLYN • www.thequirksevent.com Ally Aleman • Insight Strategy Group

Paul Allen • Olson Research Group

Marian Anderson • Microsoft

Julie Arbit • VICE Media

Peter Aschmoneit • quantilope

Alex Baranpuria • Ivy Exec

Suzanne Beane • Landor Associates

Adam Bendriss Alami • Provalis Research

Anders Bengtsson • Protobrand

Jim Berridge • Phoenix Marketing International Emily Paladino Sourav Bhuyan • Zappos Customer Insights Manager, Target Australia Nick Bonney • Deep Blue Thinking Emily Paladino has over 18 years of market research experience, gained in both Joaquim Bretcha • Netquest national and internationally renowned Christina Broat • Echo Qualitative Project market research companies, marketing Support consultancies and brand consultancies across a George Brown • AcuPOLL Precision Research solid range of industry sectors. She currently works at Target Australia as customer insights manager. Russ Budden • E-Tabs Paladino first turned to marketing research due to her interest in Deborah Campbell • Verizon human behavior. “I was drawn to studying psychology at university,” she Holly Carter • Confirmit says. “When it was time to think about how I would apply this interest to a career, I knew I wanted to overlay a commercial aspect to it and landed Henry Chan • PREDIQT on market research. Market research is that wonderful intersection Jim Chastain • RealityCheck where marketing meets consumer psychology, which allows you to have strategic input into the design of products, fashion, store layouts and Andrew Chizever • LRW advertising.” Greg Clayton • Kadence International Paladino specializes in brand, strategy and advertising development; Steven Cohen • in4mation insights new product development; and shopper research. At The Quirk’s Event she will present a session titled, “Lessons Learned from a Decade of Roula Constantine • MarketVision Research MROC Use.” Ericca Dennehy • AcuPOLL Precision Research

Katy Donahue • TechStyle Fashion Group

Kacy Doster • Communicus

Collette Eccleston • LRW

Susan Fader • Fader & Associates Steve Seiferheld Thomas Fandrich • quantilope Director, Market Research Bruce Ferguson • SIRS Swedish Match Ray Fischer • Aha! Strategic Online Qual Steve Seiferheld has spent the last 20+ Platform years in a wide variety of research types, Amanda Fraga • Live Nation roles and verticals. He began working at Swedish Match in April 2016 and is Laura-Lynn Freck • Red Bull North America director, market research. Seiferheld’s client-side Shawn Gensch • Sprouts experience includes positions at Bristol-Myers Squibb, HSN and Nabisco. Barbara Giaimo Rice • TechStyle Fashion A proponent for letting objectives drive methodology, Seiferheld says Group he focuses on choosing techniques that “make it easiest for my target audience to provide the type of feedback I need.” Jeff Goldstein • AcuPOLL Precision Research At The Quirk’s Event Seiferheld will provide real-world examples Kyle Gollins • Pollfish on how research can offer greater impact for colleagues across the Tatiana Gormley • BuzzBack organization in a case study presentation titled, “Getting to Know You: Alternate Stakeholders in Your Organization.” Doug Grant • Inqui Research Seiferheld holds a bachelor’s degree in statistics from Rutgers Andrew Grenville • Maru/Matchbox University and a master’s degree in statistics from Cornell University. He Nina Guest • Olive Garden resides in Midlothian, Va., with his wife and two sons.

www.thequirksevent.com • BROOKLYN • The Event 2019 • B15 Janel Hagaman • AYTM

Caitlin Harley • BBC News

Gemi Hartojo • Rise Against Hunger

Jason Hauer • The Garage Group Jane Roach Digital Customer Research Scientist, Jennifer Ho Manion • KS&R American Family Insurance Tim Hoskins • Quester Jane Roach’s introduction to human Tricia Houston • MMR LIVE factors and usability has led to more Alexandra Howson • Isobar than 20 years in experience design and consumer research. Starting as a UX Eric Hunter • Russell Research designer/researcher, she found herself David Intrator • RTi Research working with marketing research to better understand consumers and Chelle Precht Jenny Karubian • Ready to Launch Research customers, resulting in an overlap President, Complete Research Connection between UX research and MR. • Chelle Precht has over 30 years of Rick Kelly Fuel Cycle In her career she has worked to experience in the marketing research Jillian Kramer • Ypulse introduce rapid research and agile industry and currently serves as methods in many companies. Roach is Tyler Lewis • Neuro-Insight president of Complete Research passionate about increasing speed to Connection. She is a Burke-trained Corrie Loeffler• Scripps National market through actionable customer researcher, a QRCA Advance Spelling Bee insights. “I started as a UX designer/ Consultant and an expert in qualitative Karen Lynch • InsightsNow Inc. researcher, doing a lot of contextual and small data quantitative research. and ethnographic research and Zahara Malik • Dynata Precht is also a qualitative research usability testing,” she says. “As time consultant under the umbrella of Peter Manickas • Comcast progressed I found myself working Complete Research Connection and • with market researchers to understand Matt Marontate LivingLens provides moderating, auditing and more about consumers and customers.” Kimberly Marsh • QualQuant Signals field management while assisting with At The Quirk’s Event she will present a management of her focus group facility Mary McIlrath • C+R Research best practice workshop titled, “Broaden in Columbus, Ohio. Your Agile Skill Set: How to Combine Priscilla McKinney • Little Bird As a qualitative researcher, Precht Marketing Consumer Insights and Experience says she draws inspiration through Design Approaches to Get Deeper Anubhav Mehrotra • Live Nation helping others. “Whether it is research Insights Faster.” with patients about their disease Silvena Milenkova • BuzzBack Roach has held positions at the lexicon to help doctors communicate • University of Minnesota, Compuware Courtney Minor Gap better with them, IT professionals Corporation and CUNA Mutual Morgan Molnar • SurveyMonkey about backup and replication software Group. She is currently the digital Audience or moms about diapers and detergent, customer research scientist at knowing that the findings of the Michael Moschella • DKC Analytics American Family Insurance. research I reveal can impact lives Rudy Nadilo • Dapresy North America makes me come to work each day!” Salima Nathoo • Wall Street Journal Precht is presenting a session Dow Jones provided by the QRCA along with Chris Neal • Chadwick Martin Bailey Bruce Ferguson, vice president qualitative research at SIRS. In their • James Newswanger IBM presentation, “Maximizing the ROI Michelle Niedziela • HCD Research from Qualitative Research,” they will

Fran Nuzzi • Target Research Group draw on their combined experience to give insight into how to get the most Allison O’Keefe Wright • Open Mind out of every qualitative study. Strategy

Katie O’Mealia • Bleacher Report

Bryan Orme • Sawtooth Software

Martin Oxley • BuzzBack

Emily Paladino • Target Australia

Nik Pearmine • Black Swan Data

Adam Portner • ProdegeMR

B16 • The Event 2019 • BROOKLYN • www.thequirksevent.com Interactive Data Solutions Integrated Integrated Research Research Solutions Solutions

Interactive Audience Data Insights Solutions Solutions

Experience. Integrity. Vision.

See you in Brooklyn! PROUD MEMBER OF

MindfieldTech.com | McMillionResearch.com Booth #6 Chelle Precht • Complete Research Connection

Merrill Raman • Harris Insights & Analytics

Michele Reisner • Target Research Nina Guest Group Manager, Consumer Insights, Olive Garden Randal Ries • IBM Nina Guest is an expert in the restaurant and Jane Roach • American Family entertainment sectors. She joined Olive Garden in Insurance 2013 and is currently manager, consumer insights. Prior to working at Olive Garden, Guest was part of Isaac Rogers • 20|20 Research the consumer insight and organization development Michael Rosenberg • J.P. Morgan teams at Universal Orlando where she used her expertise Tony Ross • Provalis Research in guest and member satisfaction to create memorable vacation experiences. Guest has a bachelor of business administration from the University of Miami School of David Rothstein • RTi Research Business. Rachel Sacco • Wendy’s In her Quirk’s Event session, “Winning Casual Dining with Today’s Teens,” Aditi Sahni • TechStyle Fashion Group presented with C+R Research, Guest will discuss how Olive Garden teamed up with C+R Research’s YouthBeat® analytics group to gain insight into what drives John Schiela • Phoenix Marketing special occasion dining options for teens. International

Stuart Schwartz • in4mation insights

Steve Seiferheld • Swedish Match Corrie Loeffler Ashley Shelley • Ameritest Director, Editorial, Scripps National Spelling Bee Peter Simpson • xsperient | Segmedica At age 11, Corrie Loeffler was first stung by Scripps Jeri Smith • Communicus National Spelling Bee as a speller at the national Preriit Souda • PSA Consultants finals. Today she leads a team of employees and contributors at the company to create a content Amanda Stockwell • Stockwell Strategy package used to run spelling programs in more than 26,000 schools, program materials for regional spelling Kelley Styring • InsightFarm Inc. bees across the country and a communications strategy to bring all levels of the Annette Tassone • IBM Bee into public awareness; and to execute and administer the annual national finals in the Washington, D.C., area. She has worked with the company for 12 years. Ellie Tehrani • Kadence International At The Quirk’s Event, Loeffler will be co-presenting a session titled, “How a Jim Tincher • Heart of the Customer Creative Research Approach is Helping the Scripps National Spelling Bee Explore Sonya Turner • 20|20 Research Expansion.”

Sally Udayakumar • Just Worldwide CAN’T MAKE IT IN MARCH? Gwynne Villota • NPR John Voda • AT&T 2016 Jennifer Vogel • Voxpopme

Adriana Waterston • Insight Loft/ Horowitz Research

Lynn Welsh • Olson Research Group

Jim Whelan • CLEAR M&C Saatchi Jim White • RealityCheck CHICAGO Andrew Willard • W5 ILLINOIS

Monika Wingate • Digsite APRIL 2-3, 2019

Stephanie Woodstrom • Dell EMC

James Wycherley • Insight Management Academy

Renee Wyckoff • L&E Research

Scarlet Wynns • Comcast VISIT TheQuirksEvent.com FOR ALL THE DETAILS

B18 • The Event 2019 • BROOKLYN • www.thequirksevent.com Predict The Future

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Toluna_PressAd_USLetter_v1.indd 1 27/07/2018 12:28 THE NIGHT BEFORE THE EVENT

Women in Research Networking Event

Monday, March 4 Location: TBD NETWORKING

Join Women in Research (WIRe) for this complimentary pre-conference networking event for Quirk’s Event attendees of all genders. Enjoy cocktails, canapés and conversation while networking with market research industry leaders. WIRe is a nonprofit organization that champions diversity in the marketing research industry by arming women with the tools to develop professionally, build connections and stay inspired. Registration for this event will be open at a later date, mark your calendars!

INTRODUCING INTERACTIVE SMART BADGES

Quirk’s is excited to introduce smart badges from Klik! These interactive badges allow for easy and fast networking all in one place. Attendees in close proximity can quickly exchange information simply by both pressing and holding down the bottom of the badge. Bright LEDs will illuminate and flash, letting you know that the information has been exchanged. Attendees can also receive content from speaking sessions without having to wait until after the event. During a session, simply click your badge and any materials the presenters make available will download and be accessible in the app. The Klik badge puts you in charge of the content you receive and connections you make! With the Klik app you can: • chat with other attendees and even request meetings; • view profiles of exhibiting firms and request meeting times with particular vendors; • store your connections and event materials; and • keep track of all personal meetings and events.

B20 • The Event 2019 • BROOKLYN • www.thequirksevent.com OPENING NIGHT

MR Musical Jam Session

Tuesday, March 5 7:30 p.m. to 10:00 p.m. Location: Hill Country Food Park Brooklyn

After dinner, check out an MR Jam Session to hear talented Cocktails with Quirk’s MR musicians perform live! Quirk’s will be bringing Tuesday, March 5 together a talented collection of musicians in the market 5:30 p.m. to 7:00 p.m. research industry to perform. The MR Jam session is a Marriott Brooklyn Bridge Expo Hall great way to kick off the event! Thank you to our sponsors: We’ve had a blast hosting Cocktails with Quirk’s in the past and The Quirk’s Event wouldn’t feel complete without everyone enjoying a few cocktails on us! After the first day of the show is done, mingle and network in the expo hall and take in the “After Dark” Quirk’s Event Party experiences with other attendees from presented by The Research Club 5:30 p.m. to 7:00 p.m. Free drinks and appetizers will be provided. Tuesday, March 5 Stop by one of these stands to enjoy 9:30 p.m. to late a cocktail: Location: Kimoto Rooftop Garden & Lounge

The Research Club is heading back to Brooklyn, New York, collaborating once Booth 617 Kiosks H & J again with the popular Quirk’s Event. Join us on Tuesday, March 5 at the trendy Kimoto Rooftop Garden Lounge for the official “After Dark” networking mixer. Booth 402 Booth 209 This event is exclusive to a limited number of guests. Book your tickets today. The Kimoto Rooftop (located above the ALOFT and Sheraton Hotels) Booth 513 Booth 604 Booth 4 offers fabulous views across the city. Continue the evening at New York City’s first Asian rooftop beer garden. To register and book your tickets please visit theresearchclub.com/events/ brooklyn-after-dark-quirks-party/ Booth 413 Booth 407

EVENT CLOSING Expo Hall Happy Hour FIND UP-TO-DATE INFORMATION Wednesday, March 6 ON ALL THE SPECIAL EVENTS AT 4:15 p.m. to 5:15 p.m. Marriott Brooklyn Bridge TheQuirksEvent.com Expo Hall

Grab a beer and stroll through the expo hall to learn and experience all of the latest and greatest the industry has to offer.

www.thequirksevent.com • BROOKLYN • The Event 2019 • B21 WHO SAID MARKETING RESEARCH EXPERIENCES CAN’T BE FUN?

When we launched The Quirk’s Event in 2015, the one thing we wanted to make sure our event had was some fun. We had attended numerous conferences throughout the years and found few to be truly fun and engaging. So we set out to make The Quirk’s Event a genuine experience. In addition to the great educational sessions and networking activities, the expo hall will be a lively and engaging place where you can learn the latest in the industry and find new partners … while having fun! Stop by exhibits to play a game, enter a drawing, grab a piece of swag or experience a demo – there will be lots to see and do in the expo hall. Here are just a few of the experiences that will be at The Quirk’s Event.

Canine cuddles What’s better than a little fur- therapy? While walking around the exhibit hall don’t miss the chance to snuggle with some adorable puppies. Our furry friends will be on-site for a few hours allowing attendees to take a cuddle break (or two).

Update your image How long has it been since you’ve updated your social media photo? Have a new, professional head shot taken while at The Quirk’s Event. It takes just a few minutes and we’ll e-mail you the link to the high-resolution image that reflects the new you!

B22 • The Event 2019 • BROOKLYN • www.thequirksevent.com GAME ON! We are excited to bring the Klik smart badges and app to The Quirk’s Event. Using the smart badges and app, you can earn points by connecting with exhibitors and other attendees, attending sessions, giving session feedback and by posting on social media. The attendees that achieve a benchmark point total will automatically be entered into a drawing to win great prizes (gift cards, Alexa, portable charges, etc.). Download the Klik event app two weeks before the event to learn how to play and receive game rules.

Let your MR worries melt away Tiny budget? Too many projects? Let your troubles melt away, at least for a few minutes. Stop by and get a chair message from a professional massage therapist.

Speak your mind We want to hear from you! Look for the video kiosk, step up to the microphone and let us know how you feel. Answer one of several questions ranging from your Have your picture favorite research methodology to how you got started in the industry. After the event, Quirk’s will compile a video taken with a celebrity! of the responses giving you the chance to share your clip A loveable celebrity will be stopping by The Quirk’s Event for with friends and colleagues. photo opportunities each morning. Don’t miss your chance to grab a selfie! Want to guess who it is? Here’s a hint: This loyal friend reluctantly solves the most difficult mysteries. His go-to mode of transportation is a van painted with psychedelic colors!

www.thequirksevent.com • BROOKLYN • The Event 2019 • B23 A FOODIE’S PARADISE Whether you’re looking to take advantage of the long lunch break or RESTAURANTS interested in a bite to eat after the event, the foodie restaurant scene in Brooklyn has many choices to offer. Restaurants in the borough will provide you with options ranging from fast-food chains to classic French bistros and authentic Brooklyn pizza.

ROCCO’S TACOS STARBUCKS LUCIANO’S 339 Adams Street 348 Fulton Street 15 MetroTech Center

STARBUCKS TRUE LOGOS. GENERATED BY CHI NGUYEN (CHISAGITTA) 6 MetroTech Center POTBELLY CAFE METRO SANDWICH SHOP DUNKIN DONUTS 15 MetroTech Center 345 Adams Street 387 Jay Street

HILL COUNTRY CHIPOTLE BURGER KING FOOD PARK 1 MetroTech Center 417-21 Fulton Street 345 Adams Street

PANERA BREAD FIVE GUYS HALE AND HEARTY 345 Adams Street 2 MetroTech Center SOUPS 2 MetroTech Center SHAKE SHACK LA DEFENSE 409 Fulton Street AU BON PAIN BISTRO 70 Myrtle Avenue 2 MetroTech Center SUBWAY 391 Jay Street

OFF THE BEATEN PATH Quirk’s has a few restaurant ideas for anyone interested in venturing beyond Downtown Brooklyn.

Steve recommends: Ralene recommends: Dan recommends: THE RIVER CAFÉ GRIMALDI’S PIZZA BACCARAT JULIANA’S PIZZA HOTEL BAR Offering a classic high-end New American menu, The River Café Join the legendary debate and taste If you’re looking for the quintessential has an award-winning wine list and the pizza at iconic Brooklyn rivals New York City experience, Dan seamless service. Jackets are required; Juliana’s and Grimaldi’s. The pizza recommends hopping over to the ties preferred. Reservations are joints operate side-by-side under the Baccarat Hotel Bar. All libations are recommended. Brooklyn Bridge. Expect a short wait at poured into pieces of Baccarat crystal, 1 Water Street | 718-522-5200 both locations. making this the most elegant place for a nightcap. Grimaldi’s Pizza | 1 Front St. 28 W 53rd St. Fl. 2, New York City Juliana’s Pizza | 19 Old Fulton St.

B24 • The Event 2019 • BROOKLYN • www.thequirksevent.com Quirks 2019 Full Page Ad.pdf 1 17/01/2019 14:57

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CMY K See the people behind the data with the world's #1 video research platform

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Stop by booth #406 at the Quirks Event in Brooklyn to meet the team and learn more!

voxpopme.com EXPLORING NEW YORK

If you’re heading to New York for the very first time, we hope you plan to spend an extra day or two to take in the sights! New York City has something for everyone. Here are a few of our favorite spots.

TOURISM

For the history buff: For the photog: THE TENEMENT WALK THE BROOKLYN MUSEUM BRIDGE

The Tenement Museum, located in Experience the famous landmark the Lower East Side neighborhood of up close by taking a walk over the Manhattan, is a National Historic Site. Brooklyn Bridge. Once dubbed the The two historic tenement buildings eighth wonder of the world, the hybrid were occupied between 1863 and 2011 cable-stayed/suspension bridge opened by an estimated 15,000 immigrants in 1883 and connects the boroughs of For a celebrity encounter: from more than 20 nations. The Manhattan and Brooklyn. Check out THE TOUR AT NBC museum’s first restored apartment a guided walking tour or grab a cup of STUDIOS opened in 1992 and today the coffee and your camera and take on the buildings are set up to tell the stories 1.1-mile bridge yourself! Get behind-the-scenes access to some of America’s urban immigrants who of the studios at 30 Rockefeller Plaza! inhabited the area between the 19th From Late Night with Seth Meyers to and 21st centuries. SNL, you’ll experience the entire TV production process firsthand. Tours are popular so booking in advance is highly encouraged.

For a moving experience: 9/11 MEMORIAL AND MUSEUM

Through exhibitions, educational programs and a memorial, The For the theater fanatic: National September 11 Memorial and TKTS BOOTH Museum is a tribute of remembrance to the 2,977 people killed in the The Quirk’s team recommends stopping by a TKTS ticket booth to get your hands terror attacks of September 11, 2001 on day-of-show tickets for Broadway and other New York City theater events at a at the World Trade Center site, near discount. Hit up the booth early to get last-minute tickets on a budget. Shakesville, Pa., and at the Pentagon.

B26 • The Event 2019 • BROOKLYN • www.thequirksevent.com MAKECAN’T IT TO BROOKLYN? YOU HAVE ONE MORE CHANCE TO ATTEND! 2016

FOR MARKETING RESEARCH AND INSIGHTS PROFESSIONALS

TICKET PRICES START AT $159* * . C Use discount code le o b r a p il o a ra v te SAVE20 a r es es ag ea ck rch pa ers only. Other CHICAGO ILLINOIS

APRIL 2-3, 2019

LEGACY SPONSOR Platinum Sponsor TheQuirksEvent.com Make connections with INDUSTRY LEADERS IN INSIGHTS AND DATA EXPO Welcome to The Quirk’s Event exhibit hall! Here you will find the best in the business all in one place. You can connect with companies that provide a range of research products and services including: survey design; data collection and processing; fieldwork; focus group facilities; ethnography; recruiting; translation and transcription software and services; B2B and B2C; research training and education; interviewing; panel providers; online/mobile research; qualitative and quantitative; customer experience; data reporting and visualization; and much more! Here is a list of exhibiting companies (you canE see RK a full ARRITT list at AT TE RK RIE c 20 www.thequirksevent.com).

1 NETWORKING LOUNGE 2

AA 9

Y Z 3 4 8 X W V U T S

R Q L M N O P

H J K F

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D AGILE INSIGHTS LAB C

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COFFEE & BEVERAGES

RESTROOMS

5 CELL LOUNGE

FOR THE MOST COMPLETE, UP-TO-DATE LIST OF EXHIBITORS, VISIT 181101 TheQuirksEvent.com

B28 • The Event 2019 • BROOKLYN • www.thequirksevent.com Research, Uncomplicated.

As the world leader in qualitative research, we simplify the connection between you and your consumers, uncovering the stories you need to drive growth with confidence.

Creative & Messaging

Consumer Journeys

Brand Perception

Customer Experience

Product Innovation

Social & Text Analytics

Ready to move your brand forward through contagious consumer stories? Visit us at Booth 405 at the Quirks Event in Brooklyn to learn how.

[email protected] 800.737.2020 WWW.2020RESEARCH.COM

uirksecrookln.in research consulting. We have commitment to excellence and proven expertise in all facets exceptional customer service of quantitative, qualitative ASK International Market has resulted in tremendous and custom market research Research (ASKi) growth. Rosetta Studio is our 20|20 Research solutions across various sectors BOOTH 411 software solution that helps BOOTH 405 and regions. automate the reporting of your tabular data into ready- addisonresearch.com ASK International Market 20|20 inspires great decisions Research (ASKi) GmbH, to-go PowerPoint or Excel through contagious storytelling. founded in 1953, is a provider presentations. Use our simple As the leader in digital of fieldwork and data services. interface to create charts qualitative research, we We coordinate market and customize your tables leverage our unique suite of research globally. All planning, or use our powerful tagging THE NEXT GENERATION system to populate your in-house services, platforms ONLINE QUAL PLATFORM organizing and fieldwork existing presentation. Create and expertise to discover and Aha! Strategic Online supervision is undertaken communicate the stories that on-site by our own staff. We a professional presentation in humanize the relationships Qual Platform offer full-service expertise minutes! between brands and customers. BOOTH 306 with study designs, custom www.atpcan.com tailored to fit your needs. Our www.2020research.com Aha! is the online qual strengths include extensive and research platform designed diversified know-how, flexibility, to give clients, research promptness, superior client companies, consultants and service, accurate data collection brand marketing agencies and a genuine interest in your the strategic tools to easily questions. We look forward to AYTM create and deploy consumer your visit! 3Q Global BOOTH 206 and B2B research studies. www.aski.de/ KIOSK V Our comprehensive suite of interactive activities and AYTM is a market research 3Q GLOBAL, a multi-service methods includes: • Storytelling platform that allows researchers, research firm, provides custom • Image and text collage • marketers and analysts to run services in study design, data Innovative video upload tools • a full range of quantitative collection, data integration, Webcam integration • Concept Askia – Software for research via the ease of a do- text analytics, visualization testing methods • Home-use Surveys it-yourself platform. AYTM’s dashboards and reporting. Our test templates • Mobile app integrated proprietary panel data collection methodologies, for in-the-moment occasions • BOOTH 12 provides best-in-class levels powered by Quick Test/Heakin Perceptual mapping • Social/ of trust and quality, access At Askia – Software for Surveys, and Discovery Research Group, community activities • Quant to over 40 million consumers we have a passion for market include fieldwork, mall/hall tools • Robust analytics The in 26 countries and real-time research, which is why we’re interviewing, CATI/CAWI, IVR, experienced Aha! team also pricing with guaranteed dedicated to the MR industry. online surveys and Web and provides full-service or à la delivery times. We empower We are a team of geeks, social media research. 3Q carte study design, project researchers via our user-friendly researchers, product testers, GLOBAL’s experience, service management, respondent platform to collaborate in statisticians, fanatical client and quality is unmatched. recruiting, analytic consulting, real-time on survey design and support specialists, usability Regardless of how big or how plus hands-on training and tech program complex research experts and quantitative small your research projects are, support. tests including max-diff, research enthusiasts. With 3Q GLOBAL is The Connection choice-based conjoint, pricing ahaonlineresearch.com powerful yet easy-to-use to All of Your Market Research optimization and more. The products for CATI, CAWI, Needs. result is quick access to high- CAPI, mobile and multimode quality insights at a budget that www.3q-global.com data collection, predictive fits research organizations of dialing, online and offline data all sizes. analysis as well as community management (MROCs), we aytm.com Ascribe believe that Askia has the most flexible market research BOOTH 3 Addison Research software in the industry and the best technical team behind it. KIOSK Y Founded in 1999, Ascribe helps the world’s largest market www.askia.com Addison Research is the research firms, corporate Black Swan Data premium data collection partner researchers and customer BOOTH 211 for market research agencies experience professionals make across the United States, confident decisions based on Black Swan Data’s mission is to Canada and internationally. rich, real-time insights using enable companies to be more Our services include qualitative a world-leading verbatim decisive, act at speed and get recruiting, in-depth interviews, analytics platform. Ascribe’s ATP Canada Software to market first. They achieve ethnographies, taste tests, in- SaaS-based technologies and Services Ltd. this by scientifically predicting home usage testing, car clinics, enable accurate and fast consumers’ future needs, usability testing, telephone/ analysis of verbatim comments BOOTH 509 wants and desires through the multimode interviewing, on- regardless of channel or application of AI to the world’s site interviews, exit interviews, language. ATP is a leading provider of largest record of actual thought mystery shopping, central tabulations and other data goascribe.com and behavior – the Internet. location tests, mall intercepts, processing services to the Hispanic/new immigrant market research industry. www.blackswan.com research, moderating and Since 1989, our unwavering

B30 • The Event 2019 • BROOKLYN • www.thequirksevent.com collect | analyze | visualize

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To learn more, visit GoAscribe.com or call 877.241.9112 x55. field locations across the U.S., an intuitive online platform coupled with our state-of-the- for video and audio content art programming and data curation and management. transmission capabilities, will The Center for Strategy www.civicommrs.com Blueberry ensure your next project is a Research success. BOOTH 105 BOOTH 407 www.ccmarketresearch.com Blueberry is a full-service The Center for Strategy market research consultancy, Research, an award-winning combining expertise in strategic research firm, marketing research, product is a pioneer in the use of Communicus Inc. research and sensory science. technology-based content KIOSK M We offer a complete portfolio analysis. Our transformative of traditional, breakthrough and C+R Research approach delivers the benefits Communicus is an advertising proprietary solutions, including of both qualitative and research firm specializing BOOTH 14 The Consumer Experience quantitative methodologies, in integrated campaign Landscape and PinPoint, our measurement solutions that At C+R Research, a full-service getting the most out of any research models for marketing isolate the impact of a brand’s marketing insights agency, conversation. Particularly innovation and a powerful advertising. For over 50 years, we’ve been helping brands effective with high-value foundation for product pipeline Communicus has partnered grow for over 50 years by audiences, we are expert development. We work across with Fortune 100 brand delivering great research, deep moderators across all kinds of the entire product innovation advertisers, providing research perspective and committed qualitative exchanges, including pipeline from exploratory and consultation enabling client service. We’re known for IDIs, focus groups, executive through concept and product brands to fully understand best-in-class methodologies, communities, panels and social development. Let’s talk about how to build more successful high-quality analytical insights media interactions. As a result, your innovation landscape. advertising and IMC campaigns, and delivering senior- you gain compelling, practical Visit our Web site or e-mail us maximizing advertising’s impact level attention throughout and actionable insights. Think at [email protected]. on brand perceptions and every phase of our clients’ of CSR when you seek in-depth, behavior. www.blue-berry.com projects. We offer an array thoughtful opinions from your of customizable techniques most valuable customers, www.communicus.com for both qualitative and prospects and employees, quantitative research and have including C-suite executives, focused areas of knowledge broker/distributors and affluent and expertise in youth and consumers. BuzzBack Market family, Latinos and shopper https://csr-bos.com/ Research insights. Our goal is to equip BOOTH 203 our clients with the insights they Confirmit need to confidently develop BOOTH 305 We work with companies successful brand strategies and who seek to advance their grow their business. Confirmit has a solid business performance www.crresearch.com Civicom Marketing foundation of over 30 years of with sharper consumer Research Services experience in listening to your insights. BuzzBack delivers BOOTH 202 requirements and developing demonstrably richer software for all sizes of market understanding through Civicom® is the global leader research organizations. As a creative and visual techniques in serving the marketing result, we understand your that address challenges research community with business and offer solutions with concept development, Canadian Viewpoint a strong industry presence that allow you to deliver high- brand positioning and BOOTH 7 in facilitating Web-enabled quality, fast and cost-effective communication strategy. market research results. Our For over 30 years, CVI has in-depth interviews and focus We have been effective in Confirmit Horizons platform been trusted by clients ranging groups worldwide through hundreds of brand initiatives supports the research project from global Fortune 500 Civicom CyberFacility®. worldwide, with a highly- lifecycle from survey creation companies to local, boutique We provide asynchronous engaging online experience to results delivery, enabling market research firms for their research capabilities for online that reveals how companies you to take advantage of the quantitative data collection communities and online can more meaningfully connect most complete, feature-rich and needs, including online, offline research studies through our with consumers for greater robust MR software available and panel. We pride ourselves online bulletin board platform commercial success. today. We are uniquely able to on our quality assurance solution Civicom Chatterbox®. support hundreds, thousands buzzback.com processes that often exceed We enable rich, in-the-moment or millions of respondents industry standards and we are insights for audio and video thanks to the scalability of our accredited Gold Seal members diaries, shopper insights, platform. of the MRIA. We are also long- patient journeys and mobile time members of the AMA and qualitative research through www.confirmit.com C&C Market Research IA. our mobile insights app ThoughtLight®. We provide BOOTH 617 canview.com mobile usability testing, C&C Market Research, an respondent recruitment, industry leader for over 25 simultaneous translation years, is the complete answer and transcription services, to all of your data collection along with Glide Central™, needs. Our highly trained data collection specialists and 48 beautifully designed

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B34 • The Event 2019 • BROOKLYN • www.thequirksevent.com Dapresy Dynamic Fieldwork BOOTH 711 DISQO KIOSK O Dynata BOOTH 604 Dapresy provides a highly (formerly Research Now SSI) Dynamic Fieldwork are efficient and effective data DISQO provides opinion and BOOTH 602 reporting software for market specialists in international behavior data to deliver the data collection and fieldwork research and customer Dynata (formerly Research Now most complete view of the consultancy. We want to take experience management. SSI) is one of the world’s leading consumer. We empower our away the everyday hassles The SaaS solution offers single providers of first-party clients with accurate and reliable and strains of multi-country users flexibility and choice in data contributed by people who first-party data to improve fieldwork from our clients. delivery from standard cross opt-in to member-based panels business decisions, drive insight, We have the know-how and tables, PowerPoint and PDF that the company manages and strategy and overall value. We capability to deliver global downloads to highly visual and maintains. With a reach that have developed the highest data requirements on budget interactive dashboards. Market encompasses 60+ million people quality single-source consumer and on time. We offer all of the research agency and enterprise globally and an extensive library research panel utilizing a main modes of qualitative and professionals in more than 25 of individual profile attributes human-centric approach in quantitative data collection countries utilize Dapresy Pro to collected through surveys, engaging people to share (offline and online), scripting and clearly communicate complex Dynata is the cornerstone for data. We provide data to the hosting, sample management, data from markets, users and precise, trustworthy quality data. world’s largest market research translation services and data customers. Founded in 2003, The company has built innovative and analytics companies to processing. We simplify our Dapresy has a headquarters in data services and solutions help them discover the “why” clients’ challenges by utilizing Sweden with a North American around this core asset to bring behind consumers’ opinions and our experience to select the headquarters in Portsmouth, the voice of the individual to the behaviors. appropriate methodology with a N.H. In addition, the firm has entire marketing spectrum, from focus on quality. several other client services www.disqo.com market research to marketing and offices around the globe. www.dynamicfieldwork.com advertising. Dynata serves nearly dapresy.com 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the North America, South America, Europe, and Asia-Pacific. www.dynata.com

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Offering consumer insights. productivity by making the BOOTH 608 unparalleled customer service, process of producing their frontier7.com clients enjoy dedicated project reports and visualizations quick, Fieldwork Inc. has provided management, daily project simple and cost-effective. recruiting, facilities and online updates and competitive tools for research professionals www.e-tabs.com pricing. Delivering successful for over 35 years. Fieldwork has projects since 2003, a nationwide 15 focus group facilities across FUEL CYCLE recruitment leader for bulletin the country, each with on-site boards, in-person research, KIOSK H & J recruiting, local databases and telephone interviews and experienced project managers. online focus groups from our We created a best-in-class Ethical Frames LLC Fieldwork Network is a group proprietary domestic panel for SaaS-based online community of dedicated project managers KIOSK D consumer, B2B, medical or lists. platform that tells our customers that field multi-city projects Need transcripts or coding? Our exactly what they need to know The Ethical Frames method across the globe, with one point 400+ U.S. teams produce fast about their customers across helps you to see when you of contact for everything from and accurate transcripts and the customer lifecycle. With this might trigger a marketing bidding to invoice. Fieldwork coded projects. 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Our solutions include quickly — even in real-time; offer Boots, British Gas, Nokia, automated – a marriage simple and easily-accessed reward choices to make sure Sainsburys, Vodafone and Royal of advanced technology, worldwide respondents for all that all of your participants are Bank of Scotland, said that flexible community strategies online and offline data collection satisfied; connect with you via they would like to take part in a and industry-leading quality methods, including mobile API or give you access to our regular forum where they could controls that gives business devices, in-person and mixed- online reward ordering portal; continue the discussions about decision makers immediate mode techniques. We can provide easier and more cost- best practice. Since early 2005, access to the purest data in the program and host your surveys effective options than checks the Insight Forum has met every industry. 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Offering full-service usability tests, biometrics or to understand consumers more speed, competitive rates and capabilities spanning across all IDIs, our generous 26.5’ x deeply and connect with them exceptional customer service. industries and powered by one 21.5’ respondent room can in more genuine ways. Founded be configured to best suit g3translate.com of the largest panels in Japan, in 1999 by experts in the we make research in Asia easy your project’s needs. Our New psychology of decision-making, through seamless bilingual Rochelle location is in the heart we’ve always approached our communication and solutions of the NYC metro area and its work from a social science angle. that cater to our clients’ needs. richly diverse population. 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InsightsNow was named one i-view London of the most innovative market Jackson Associates KIOSK N research firms in the world by BOOTH 508 GreenBook’s 2018 GRIT Report Issues & Answers I-view is an award-winning and recently received the NGMR The Jackson family of BOOTH 705 viewing facility brand, offering award for “Industry Change companies, both Jackson our clients the highest levels of Agent of the Year” based on the Associates in Atlanta and Issues & Answers is an service and satisfaction across company’s work with Clean Label Jackson Adept in Los Angles, independent global marketing our three city center locations research. www.insightsnow.com have always been known for research firm with six call centers based in London, Leeds and their luxurious facilities and www.insightsnow.com in the U.S. and one multilingual Warsaw. Each venue has been outstanding recruiting. With call center in Europe covering custom-built as a contemporary two facilities in each market, 40+ languages. 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MREF is a high robust reporting solution that sector in Latin America, Spain profile, industry-wide initiative that offers the unique ability to easily and Portugal. We count on more involves researchers from every than 10 years of experience in collaborate with colleagues Mindfield – Tech level of the marketing research and enterprises anywhere in creating representative panels industry across the globe. The the world. The company is Integration and Audience of the population, being the foundation will use financial and headquartered in the Boston Insights only company in the region to human resources to provide the be certified with the ISO 26362 area and works with thousands BOOTH 6 tools necessary to give children of customers worldwide. standard, specific for online access to a quality education. MarketSight is part of the Boasting a rich tradition of over access panels. 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OMS is committed to For over 24 years, The Olinger people behind it.Your U.S.- www.drg.global/divisions/ higher standards in the research based strategic research panelbase/ Group has been a national process as well as maintaining leader in market research for partner providing consistent data integrity and accuracy, protocols, accurate, timely and the world’s top companies and simplifying the complicated and brands. With both quantitative quality research services and providing true actionable insights insights. Our team of trusted and qualitative capabilities, that drive business growth. The Olinger Group specializes professionals will support OMS’s expert research team you across a wide range of in custom, primary research hails from diverse backgrounds designed specifically towards methodologies and company- Paramount Market in anthropology, marketing, owned facilities. Our hands-on each client’s unique set of agency planning and brand Publishing needs. The Olinger Group has approach ensures the people strategy and shares a passion who participate in your study are REGISTRATION HALL kept the feel of a boutique firm for understanding what drives while focusing on smart science, present, thoughtful and helpful. consumers to engage with and Our team builds connections We are dedicated to bringing dedicated project management love brands. OMS has worked the best marketing books to your and cutting-edge technology. every day that create long- with leading clients including term partnerships and that’s attention and then getting them www.olingergroup.com Amazon, ESPN, Facebook, iHeart what makes the difference. to your desk quickly. Our books Media, Conde Nast, General Study design to analysis or just are designed so you can extract a Mills, NBCUniversal, Hyatt, fieldwork/data collection. Your large amount of information in a Viacom and more. OMS’s research one-call partner for all research short period of time. We believe and strategic offerings include needs in the U.S. Contact us you should learn something every brand studies, demographic today! [email protected] time you open one of our books Olson Research Group and generational deep dives, – whether you have five minutes BOOTH 502 content and ad assessment www.opinionsltd.com or two hours to spend. The books work, segmentation, insight and we publish have many charts, Olson Research Group has been idea generating workshops and tables and margin notes. They supporting the life sciences customized analysis exploring are well-organized with a good sector for more than 24 years by specific questions. OMS is a table of contents and a thorough providing both qualitative and thought leader partner committed index. Good information can easily quantitative market research to helping shape the future of the P2Sample get buried within the pages of a services and harnessing the industry with syndicated products manuscript. We want you to be BOOTH 710 latest technological offerings. and presentations highlighting able to locate important pieces of What drives our deliverables key insights into generations and P2Sample’s active member panel information quickly when you need is our proprietary database of categories of interest. consists of 50+ million members it. And finally, a good presentation health care professionals, payers helps you remember what you’ve www.openmindstrategy.com worldwide. As one of the most and patients who represent all sophisticated technology- read, that means you look smart corners of the health care space. driven sample providers in the when you share the information The database is continually industry, our strong aptitude for with others! Stop by our bookstore refreshed with new participants programmatic solutions allows at the Quirk’s Event! and thus differs from static us to fulfill your project needs www.paramountbooks.com panels that reach out to the efficiently and on budget. Unlike same respondents repeatedly. Opinion Access LLC most companies, we don’t just The industry-experienced deliver sample, we understand professionals housed in both BOOTH 107 sample. We know what our East Coast and West Coast respondents want or don’t want, Opinion Access LLC is the expert offices proudly provide a full like and dislike, how they behave Phoenix Marketing at managing complex projects spectrum of services, from and what motivates them. We and offering superior data International pure fieldwork/recruitment to utilize proprietary sampling collection. With both domestic the full execution of projects; technology and provide sample BOOTH 612 and offshore CATI operations, from survey design to analytical in hard-to-get areas, including we have the physical resources to As a result of its recent outputs, using qualitative and strong male, Hispanic/ethnic handle the most difficult projects acquisition of Nielsen’s TV Brand quantitative research methods. targets, Millennials/teens and in-house, coupled with over 20 Effect (TVBE), Phoenix Marketing www.olsonresearchgroup.com multinational audiences. years of experience in handling International is now one of the the most intricate of projects. try.p2sample.com largest ad and brand research While grown from CATI, our firms in the U.S. Phoenix MI project management expertise helps clients improve their brand has made us the premier choice and communications, create and for online and global field as well. refine their products and services With specific niches in health care, that they deliver and optimize social science, politics, ad tracking the customer experience driven and an unrivaled expertise in by those commitments. The

B46 • The Event 2019 • BROOKLYN • www.thequirksevent.com Introducing

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founder and sponsor / booth 625 www.phoenixmi.com needs of our clients direct what qualitative and quantitative we do. We are technology and into a single phase, conducted methodology agnostic. We ProdegeMR at-scale. Marketing scientists and recommend to our clients only language analysts collaborate those activities that will enable BOOTH 402 quantilope to produce a comprehensive them to achieve their business KIOSK K analysis that goes beyond data goals. At Phoenix, Research is ProdegeMR has reinvented to bring a full and complete story the market research process Reborn every day. quantilope is a global agile to life – every time, for every by taking a respondent-first insights platform that brings the research need. phoenixmi.com approach. Our diversified power of automation, speed recruitment methods and world- www.quester.com and scientific rigor to your team. class consumer engagement With quantilope you can launch model comprised of over 60 higher-performing products million registered members and services in a fraction of the fosters member retention and time with lower costs. The highly ongoing participation. This innovative, award-winning all-in- Rakuten Insight Pollfish extends many benefits to our one software makes it easier for BOOTH 712 clients, allowing for delivery of KIOSK F companies to put their customers’ recontact surveys, longitudinal and consumers’ relevant needs Rakuten Insight is the leader studies, in-home use tests and Pollfish is an international center stage in all that they do. in online market research data ongoing research programs. market research provider quantilope offers intelligent, collection across Asia. Our offering access to the largest www.prodege.com automated tools based on the proprietary online panels currently distributed audience of real latest quantitative market research cover 12 key Asian markets: consumer respondents in the methods combined with machine Japan, China, Korea, India, world. Using a modern sampling learning and AI. This allows Taiwan, Thailand, Hong Kong, methodology called organic companies to easily understand Singapore, Malaysia, Indonesia, sampling that merges mobile Protobrand their customers’ requirements in the Philippines and Vietnam. delivery, artificial intelligence real time. Since 1997, we are one of the first and a massive audience BOOTH 605 companies in Asia to offer various www.quantilope.com network, Pollfish is able to target types for online research, narrowly target highly specific Protobrand is a technology- such as consumers, IT decision audience segments within their powered market research and makers, B2B, finance, automotive, consumer network of over 550 branding consultancy committed kids and teens, media, patients, million global respondents, to advancing how the world physicians, travelers and many spanning 160 countries and 24 uncovers human truths. Through others. Using a consistent network languages, with lower fraud and our proprietary survey software, Quest Mindshare of local offline partners, apart from Meta4 Insight®, we rejuvenate faster completion times than BOOTH 413 online we can collect data in all competitive survey solutions. traditional quantitative research of Asia via mixed methodologies, Pollfish data has powered stories with deep-seated System 1 Established in 2003, Quest such as CATI, CAPI or CLT (central in almost every major news (behavioral economics) insights. Mindshare has one of the most location testing) or we can directly source in the U.S., including The We work with leading global extensive and flexible groups conduct offline fieldwork – F2F, New York Times, Washington brands across industries to uncover of online panel assets in the mall intercept, door-to-door, etc. Post, Fox News and Inc. decisive insights that propel industry. With a solution for brands to unparalleled success. insight.rakuten.com www.pollfish.com almost every B2B and consumer www.protobrand.com need, Quest is global, with its greatest strengths in North America and Europe. Let us know what your hard-to-find audience is and we will either offer support Provalis Research through our diverse panel assets Realeyes or recommend ways to get it PopResearch BOOTH 10 BOOTH 4 done. With hundreds of studies BOOTH 9 running through operations Provalis Research is the RealEyes Media specializes in daily, Quest’s primary goal is to developing Web and desktop Pop is a beautifully simple suite world’s leading developer continue to be a trusted source applications that interact with of fully automated DIY market of text analytics software, of quality and your reliable data your data. We have the expertise research and data visualization with ground-breaking collection partner. to engage your target audience tools built for brand and ad qualitative and quantitative on any server or deployment managers by research, brand analysis programs such as QDA www.questmindshare.com platform. and communications experts. By Miner, an innovative mixed- placing control of the research in methods qualitative data realeyes.com the hands of the product, brand analysis software; WordStat, a and ad development teams, powerful add-on module for PopResearch allows you to save computer assisted content Quester time, money and deliver more analysis and text mining; and BOOTH 702 useful results. PopResearch is SimStat, an easy yet powerful designed to conduct concept statistical software. Quester is a consumer and testing, copy testing, logo provalisresearch.com market research company Reckner Associates Inc. testing, naming studies, package that specializes in harnessing testing, tagline testing, brand BOOTH 307 the power of conversation. and advertising tracking and Quester’s conversational WithWith more than 25 years custom research projects in a architects leverage an award- of experience, Reckner is a fraction of the time and cost of winning artificial intelligence trusted fieldwork and facility traditional research services. moderator to develop one-on- partner. Our companies provide www.popresearch.com one conversations, blending state-of-the-art testing facilities

B48 • The Event 2019 • BROOKLYN • www.thequirksevent.com Go Deeper With Every Participant

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Visit us at Booth 702 to learn more, or visit Quester.com

QUANT + QUAL Better Together and reliable, verified health care costs and time to insight. data collection, multimedia fieldwork: Reckner Facilities Experience qualitative insights at and video, tabulation, coding provides sensory and product a quantitative scale with Remesh. Research America and even tablets to turn your LVER SPONSOR testing facilities located near [email protected] BOOTH 303 on-site mobile surveys into SI S New York City, Philadelphia and usable and actionable data. remesh.ai/ the Midwest. Reckner Healthcare Research America is a nimble, Connect with people at retail provides health care fieldwork for value-based full-service and field stores, restaurants, sporting health care and pharmaceutical market research firm providing events, movie theaters, college research through its own organizations with consumer campuses and more. Our proprietary panel of physicians, insights needed to enhance latest offering, Sensor 2.0., is health care professionals, hospital Research & Results products and services for an innovation in qualitative administrators, payers, decision their customer base. With 300 research. Respondents Through proven makers and opinion leaders. REGISTRATION HALL researchers, 14 offices and one participate as avatars in a team, we provide quantitative virtual room. This platform is https://www.facebook.com/ The annual Research & Results and qualitative services to convenient and perfect when methods we help to recknercorporate/ show in Munich, Germany, is the research and end-user companies looking to appeal to a younger leading international trade show around the world. We are experts demographic or as safe space for market research. Admission in coding, analytics, surveying, for discussing sensitive topics. unlock the is free for industry visitors. The data collection and recruiting. two-day show offers an exhibition www.responsysmobi.com Remesh and more than 130 workshops www.researchamericainc.com ambiguity of and presentations. Research & BOOTH 2 Results publish leading market Remesh is a Truth Discovery research media in print, online consumer truths. and mobile: Research & Results Platform that helps you to Research Now SSI Rosetta Studio understand your customers and magazine (including international make more informed business issue and special publication data See Dynata listing BOOTH 509 decisions by empowering you analytics), StudioGuide (viewing to engage with up to 1,000 facilities), Web site and weekly Rosetta Studio software customers at once – online and newsletter.https://www.youtube. automates the process of in real-time. AI works in the com/channel/UChQgcdbp- creating market research reports Stop by booth background to understand, YEC3KueO1IzyAg?view_ Responsys from tabular data. What makes Michele Reisner and Fran Nuzzi analyze and segment open- as=subscriber BOOTH 110 it unique is that it can be used ended customer responses as www.research-results.com for both ad hoc and repetitive of Target Research Group they come in so you can more Programming mobile and online work. Our tagging language easily understand the truth of surveys has never been easier! has enabled companies to cut #615 your customers while reducing Responsys offers programming, thousands of hours from their will present for a chance to Research on Research “Healthy Meal Kits for Kids” win $1,000! Compose your unique Symphony of Data

We're experts at orchestrating data combinations to give you a 360° view Talk to us about our new … of the consumer. Collaborati ve Insights Program (CIP). A scalable turnkey soluti on, fully managed by Target on site at your facility or off site. We can create a new sensory and consumer testi ng functi on

Get the WHO by segmenting or opti mize and extend existi ng resources in order to provide your business with the experti se and hu- the sample using our deep profilings. man resources to assist innovati on and product development. Get the WHY by asking people using surveys. Product Knowledge Graph (PKG). Using the latest in machine learning and database technology our fl agship soft ware soluti on(PKG) enables researchers, product developers and food Get the WHERE by using scien ti sts to eff ecti vely manage, monitor and design products using powerful recommendati on algo- our geolocation data. rithms. Connecti ng disparate data sources such as manufacturing, ingredient, nutriti onal and traditi onal Get the WHAT by observing the online behavior. product research data, helping to increase success rates while reducing development cycles. netquest.com www.targetresearchgroup.com

515 Airport Executi ve Park Nanuet, NY 10954 Phone: +(1) (845) 426.1200 Fax: +(1) (845) 426.1218 B50 • The Event 2019 • BROOKLYN • www.thequirksevent.com SPON SILVER SORS

Through proven methods we help to unlock the ambiguity of consumer truths.

Stop by booth Michele Reisner and Fran Nuzzi of Target Research Group #615 will present for a chance to Research on Research “Healthy Meal Kits for Kids” win $1,000!

Talk to us about our new … Collaborati ve Insights Program (CIP). A scalable turnkey soluti on, fully managed by Target on site at your facility or off site. We can create a new sensory and consumer testi ng functi on or opti mize and extend existi ng resources in order to provide your business with the experti se and hu- man resources to assist innovati on and product development.

Product Knowledge Graph (PKG). Using the latest in machine learning and database technology our fl agship soft ware soluti on(PKG) enables researchers, product developers and food scien ti sts to eff ecti vely manage, monitor and design products using powerful recommendati on algo- rithms. Connecti ng disparate data sources such as manufacturing, ingredient, nutriti onal and traditi onal product research data, helping to increase success rates while reducing development cycles.

www.targetresearchgroup.com

515 Airport Executi ve Park Nanuet, NY 10954 Phone: +(1) (845) 426.1200 Fax: +(1) (845) 426.1218 reporting processes. Our new service innovation, advertising sampling services for the research, innovation and scripting option allows you to research, shopper journeys and marketing research and competitive analysis. Our global slash operational costs even tracking. academic communities. We B2B and industrial research further and improve quality on offer a comprehensive array capabilities are extensive. Our russellresearch.com all of your projects. Rosetta of sampling options including coverage is nationwide U.S. and Studio is constantly being RDD landline, RDD wireless, global, with key regional offices enhanced and our support team Enhanced-Wireless™, listed/ in New York, London, Paris and can solve even the hardest of targeted, business-to-business, Shanghai. Our focus group and automation challenges. Now is voter sample, phone appends testing facility in Manhattan, the time to see for yourself what and data enhancement. Reduce NYC, is centrally-located and Rosetta Studio can do for you! wireless data collection costs cost-efficient. SIS also provides Sawtooth Software with Enhanced-Wireless™, an focus group and testing facilities www.rosetta-intl.com BOOTH 314 extremely productive wireless around the world. sample based upon a very large www.sisinternational.com Do you want to know how database of known wireless buyers might react if you alter phones with name/address. a product or change a price? Target wireless individuals using RTi Market Research and Given multiple products, which Enhanced-Wireless™ by age, Brand Strategy one will consumers choose? income, gender, ethnicity, radius, And what features drive those BG/tract, polygon, etc. We offer BOOTH 412 decisions? Great marketers ask expert sampling consultation themselves these questions and and demographic analysis SKIM At RTi Research, we turn data conjoint analysis is often the and will help you achieve a BOOTH 706 into meaning, something that best way to answer them. At representative and productive can be communicated simply Sawtooth Software – The Survey sample. SKIM is a global insights agency and acted upon effectively. For Software of Choice, we provide helping leading companies www.stssamples.com nearly 40 years, we’ve been tools for general interviewing thrive by understanding bringing the customer voice to (both online and offline), max- decision-making. To stay ahead the corporate decision-making diff scaling, cluster ensemble today, it’s critical to know how process through our wide range analysis and hierarchical Bayes decisions are made and how the of quantitative and qualitative (HB) modeling. Free technical SellCheck changing environment influences marketing research services and support is included with the decisions for consumers, health methods. What’s different today software and consulting services BOOTH 506 care and B2B professionals. are the technologies that allow are also available. Have you We combine decision-behavior us to gather and mine enormous brought conjoint analysis into SellCheck is a marketer-to- know-how with analytical rigor, amounts of data and the your workplace yet? marketer tool that pre-qualifies a thorough understanding resulting struggle to figure out shopper communication of marketing challenges and www.sawtoothsoftware.com what it all means. Navigating this by using a combination innovative research techniques. starts with understanding when of behavioral science and The result? Practical brand to leverage new, innovative marketing expertise. Results in communications, revenue data collection and analytic 48 hours, evaluations provide management, innovation, technologies, techniques and clear direction to improve e-commerce and advanced methods or when a traditional Schlesinger Group creative to drive sales as well analytics recommendations you approach is best; and culminates as a go-/no-go-to-market BOOTH 207 can use to propel your business in finding meaning in all that recommendation. Over 700 forward, online and offline. With data and sharing it through brands, such as Procter & Schlesinger Group delivers 10 offices worldwide and 150+ innovative storytelling. Turning Gamble, Mondelez and outstanding recruitment and enthusiastic SKIMmers ready to data into meaning is how we Walgreens, enjoy the benefits of project management services for help crack your business case support our clients’ success. pre-qualifying their work before any qualitative or quantitative today, how can we team up with they go to market with SellCheck www.rtiresearch.com study and offers a broad range you? and have seen an average of of innovative research methods over 30 percent sales increase skimgroup.com to best meet your objectives. versus original ads. With offices strategically located across key markets in the U.S. www.sellcheck.com Russell Research and Europe, our global project management experts help BOOTH 316 you take the pulse of markets SurveyMonkey Audience worldwide. Our uncompromising KIOSK B Russell Research provides commitment to your success global expertise and CX- sets us apart. SurveyMonkey Audience is the focused tools to deliver insights SIS International fastest DIY market research to transformational B2B and www.schlesingergroup.com/en/ BOOTH 11 solution. Built right into the B2C organizations in order to SurveyMonkey platform, we’ve navigate continual change. As integrated with panels in a full-service custom firm, we SIS International Research is a leading full-service market over 100 countries to enable offer a comprehensive range global consumer research of traditional and cutting-edge research and strategy research company, providing consumer, anytime, anywhere and for any qualitative and quantitative budget. Target respondents by methodologies. We rely on our Scientific Telephone B2B, industrial, automotive and health care research. We demographics, firmographics agile practices to provide rapid Samples or custom screening questions, turnaround times and to deliver conduct qualitative fieldwork, BOOTH 309 quantitative data collection, automatically launch projects deep, actionable learning for on your schedule and start strategic research, product and recruiting, multi-country Established in 1988, Scientific research, market opportunity seeing results in real time. Telephone Samples (STS) is and entry research, strategy SurveyMonkey Audience gets a leading provider of quality you instant feedback for a variety

B52 • The Event 2019 • BROOKLYN • www.thequirksevent.com WE TURN DATA INTO MEANING

FROM DATA TO MEANINGSM 203-324-2420 [email protected] of market research use cases: Genius portal, allowing you provide your business with the experience combined with our consumer behavior, market to brand and send your own expertise and human resources proprietary platform makes us sizing, competitive intelligence, incentives. Tango Card handles to assist innovation and product the ideal solution for matching product development, ad all customer service related to development. Sound good? research talent with open testing, brand tracking and your participants spending their Send us an e-mail at hello@ opportunities in our industry. more. Load Audience Credits incentives. targetresearchgroup.com or We welcome the opportunity to for one-time financial approval come by booth 615 to speak work with you as we build the www.tangocard.com and one-click checkout or with us! future of executive recruiting expedite fielding by choosing for research and insights targetresearchgroup.com Express Delivery. SurveyMonkey professionals. Audience is built for speed, www.trustedtalentmr.com enabling results in minutes or hours, not weeks or months. Target Research Group www.surveymonkey.com/mp/ BOOTH 615 audience/ Target Research Group is an Telepoll Market Research employee-owned, full-service BOOTH 312 sensory and consumer insights U&I Collaboration LLC research company. In business Telepoll Market Research is an KIOSK G Surveys & Forecasts LLC for over 30 years, we understand experienced data collection how to move products from firm with 25 years of experience. A products research technology KIOSK Q concept to commercialization. Telepoll specializes in telephone company specializing in Through our proven methods, market research utilizing proven front-end development for Are you committed to we help unlock the ambiguity and proprietary interviewing and desired products and services. excellence? We are – we love of consumer truths and increase data collection techniques. From Collaboration’s unique the art and science of marketing, product success rates. Relied on customer service and outreach purpose-built technologies the exploratory learning process by some of the largest brands campaigns to difficult C-level and diagnostic tools form and uncovering new insights. in the world. We have a proven and multilingual studies, Telepoll an integrated approach Research is fun and full of track record designing the most has the necessary experience to producing deep, market-based challenges and that’s what gets successful product launches deliver on the most demanding understanding of people us up in the morning (beats a in the last 30 years. Our deep projects. Make Telepoll your and products they really want. cold shower)! And frankly, no knowledge of the new product data collection partner today! Optimal product spaces are one does marketing research development process allows us quickly and precisely defined, www.telepoll.net/ or interpretive analytics better to walk side-by-side with clients reducing product development than we do. Just ask our clients: asking the right questions and time and evaluation costs by we get it done. Let us share synthesizing critical information 50 percent or more. Since 1999, our infectious enthusiasm for to make data-driven decisions. a comprehensive process with marketing and learning with We identify customer truths. many successful outcomes. you! Let us help you solve your Using a blend of traditional Toluna Collaboration: proprietary most difficult marketing and research data coupled with methods, strategic information, analytic challenges and see alternative data such as social, BOOTH 302 refined technologies, what creative and thoughtful sales, manufacturing and comprehensive understanding, A pioneer in the dynamic research and analysis looks like. government data, we uncover original thinking, unparalleled world of marketing research, Of course, our skill set includes hidden and hard-to-see customer results. “It works everytime!” data collection, reporting and the usual suspects from concept truths. Our modeling, machine visualization, Toluna brings www.theuandigroup.com development to business learning and artificial intelligence together people and brands strategy. So what are you doing solutions enable research in the world’s largest social to understand your customers departments to design, validate today and what are you doing voting community. As a leading and monitor product portfolios MARKET RESEARCH all-in-one global source for INSTITUTE INTERNATIONAL to plan for a tomorrow that will at-scale. Introducing the Product actionable insights, we help most certainly be very different? Knowledge Graph (PKG). Using Univ. of Georgia/MRII market researchers, insights And what are you waiting for – the latest in machine learning KIOSK AA professionals and companies let’s get started! and database technology, our anywhere in the world make flagship software solution (PKG) University of Georgia & MRII www.safllc.com clearer and better business enables researchers, product offer a catalogue of online decisions that drive better developers, food scientists and self-paced courses that teach business results. chemists to effectively manage, the foundational principles of monitor and design products www.toluna-group.com insightful market research. The using powerful recommendation Principles Express family of short Tango Card algorithms. Connecting courses focuses on the individual disparate data sources such skills that form the essential toolkit BOOTH 313 as manufacturing, ingredient, of the contemporary researcher. nutritional and traditional Trusted Talent The Principles of Market Research Tango Card exists to make it product research data, PKG course provides A-to-Z coverage easy to send digital incentives KIOSK U drastically increases success rates of the entire research process and awesome to receive them. while reducing development and supports the certification Work with Tango Card to Trusted Talent is an executive cycles. Our new Collaborative requirements of associations automate or order e-gift cards, recruiting firm specializing Insights Program (CIP). A scalable worldwide. Graduates receive an digital prepaid cards, digital in identifying and placing turnkey solution fully managed automatic exemption from the checks and nonprofit donations professionals in the market by Target on-site at your facility Insight Association’s Professional around the globe. Tango Card research and consumer insights or off-site. We can create a new Researcher Certification (PRC) has the rewards-as-a-service industry. Our clients look to sensory and consumer testing exam. Nearly 9,000 practitioners API to facilitate automated Trusted Talent for both full- function or optimize and extend from 104 countries have incentives as well as the Rewards time and interim placements. existing resources in order to Our team’s extensive industry enhanced their skills through

B54 • The Event 2019 • BROOKLYN • www.thequirksevent.com Your participants deserve awesome rewards. You deserve a simple experience.

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Please contact us if you'd like a partner that cares about your success [email protected] | 1.877.558.2646 | www.tangocard.com these courses. Quirk’s Media is a interdisciplinary decision- and nimble in our approach to proud supporter of the Principles making processes and learn full-service marketing research programs. For more information, how to positively impact and research strategy services. visit www.marketresearchcourses. outcomes by observing key Headquartered in Durham, N.C., org. decision makers in action; Voxpopme we ensure the highest quality virtual concept validation – and standards in the work we www.georgiacenter.uga.edu/ BOOTH 406 simulate real-life scenarios conduct for our clients. From courses/market-research (online or in-person) for Voxpopme is the world’s No.1 transformative group, in-context hands-on interaction involving video insight platform, with an and digital qualitative inquiry, to customers early and often to impressive global client list of robust quantitative techniques reduce risk; agile research – brands and agencies. We help encompassing surveying and quick without cutting corners; businesses and brands see the sophisticated data modeling, video capture – embed an people behind the data to drive we offer a range of innovative Vault Consulting “answer by video” option real customer-centric decision- services that deliver strategic to one or more open-ended solutions to ensure impactful, BOOTH 106 making. Our unique technology questions in an online or mobile lets clients capture customer sustainable advantage. survey. We specialize in difficult- Centrac – A Division of Veris videos at-speed, analyze at- w5insight.com Consulting is now Vault to-reach targets, innovative scale and share with ease. With Consulting. Vault Consulting and fresh methodologies and Voxpopme, every data point LLC offers full-service custom transferring best practices used to make decisions can be primary market research to across industries. Vault’s backed up by the real human strengthen decision-making custom solutions also include story. a premier suite of highly WebMD/Medscape for our clients working in site.voxpopme.com health care/medical, B2B, specialized services in the areas Market Research of outsourced accounting and industrial, consumer, intellectual BOOTH 511 property, associations and other survey research. categories. Using a consultative vaultconsulting.com As part of the most trusted and approach, Vault designs and recognized brand in health care, executes innovative quantitative Medscape Market Research and qualitative research in the W5 Inc. provides physician and health U.S. and globally. Balancing care professional recruitment traditional and new MR, we BOOTH 505 solutions that deliver high- are a leader in deploying quality results. At Medscape, we emerging techniques for W5 is an established mid-size know delivering research results custom solutions including: B2B research agency, collaborative on time and within budget is mock committees – recreate and boutique in nature, creative essential – but it isn’t everything.

WEBMD/MEDSCAPE MARKET RESEARCH ALLOWS YOU TO REACH YOUR AUDIENCE ANYWHERE ON ANY DEVICE Whether on desktop or mobile, you can deliver your market research to physicians across multiple touchpoints.

Our large and highly engaged Medscape audience offers access to precisely targeted physicians and healthcare professionals to deliver Market quality research results. Visit us at the Brooklyn Event at Booth 511 or Research contact [email protected] today.

B56 • The Event 2019 • BROOKLYN • www.thequirksevent.com If the underlying data quality that are sure to delight your isn’t there, if you don’t produce clients. Contact us for the latest meaningful results, your study in marketing research. suffers. That’s why we provide xsperient.com Zappi Zeldis Research the high-value data you need BOOTH 5 with a unique combination of AGILE INSIGHTS LAB recruiting services, advanced Zappi is the world’s most Since 1991, Zeldis has been targeting and research solutions powerful automated consumer designing customized market that deliver the respondents insights platform. We help research to help clients you need to get the successful Ypulse global brands make better understand their customers and outcomes you’re after. BOOTH 403 decisions to drive business establish themselves as thought leaders. We use a variety of www.medscape.com/sites/ Ypulse is the leading authority growth, shape product methods to obtain the exact public/marketresearch on Millennials and Gen Z: development and enhance their results you need, including live tweens, teens and young adults. advertising and branding efforts. and online qualitative, online We capture and analyze market Zappi puts the consumers at and telephone quantitative trends, providing a steady the heart of all your business and a wide range of advanced stream of insights backed decisions and eliminates risk. analytic techniques. Whether by monthly and quarterly Stop by The Agile Insights Lab you need support for business survey data to help brands (Sponsored by Zappi) in to xsperient | Segmedica or consumer markets, we are better understand, engage witness firsthand how global ready to help! Our experience is BOOTH 204 and communicate with youth. brands make better decisions largely focused on the following Leveraging our proprietary to drive business growth, shape industries: insurance, retirement xsperient | Segmedica is a research panel of people aged product development, and planning/investments, leading marketing research 13-35, we produce syndicated enhance their advertising and publishing, pharmaceuticals, company providing the latest insights and offer a full suite of branding efforts. In this lab you’ll health care and Millennials. innovative methodologies to custom research capabilities learn how to put the consumers areas related to health care, that leverage our stellar research at the heart of all your business www.zeldisresearch.com health and wellness. Our team to solve unique challenges decisions and minimizes risk. approaches start with mHealth, faced by major brands. Let one of the Zappi experts digital research that is designed help you solve your insight pain to dig deeper. Our insightful www.ypulse.com points and problems research is compiled into www.zappistore.com interactive reporting of key findings and recommendations

Offering More. Striving for Better. Becoming Stronger. Operating Faster.

Dream Big. Since 2003, Quest continues to better its o erings to match trends & changes in the industry. Find us at Booth 413 to learn more about B2B and B2C data collection services - and ask about our latest tool: Quest Detect. www.questmindshare.com

www.thequirksevent.com • BROOKLYN • The Event 2019 • B57 GET TO KNOW THE QUIRK’S TEAM

MEET QUIRK’S The Quirk’s Event is run by a family-owned-and-operated business that has been dedicated to serving the marketing research industry since 1986. It is our mission to be the marketing research information source for those who conduct, coordinate and purchase research products and services – and what better way to do this than through an industry event!

The team that provides your go-to MR resources throughout the year is the same team that works the event floor. We create the best event experience possible by employing expert event managers, a tech-savvy attendee liaison, professional journalists and a dedicated sales staff.

Steve Quirk Dan Quirk Kari Rice President and Publisher Vice President of Marketing and Product Event Manager Development Steve began his full-time career at Kari has been The Quirk’s Event Quirk’s in 1994. As president, Steve Dan began his career at Quirk’s in manager since its founding in 2015. oversees Quirk’s staff and all daily 1993. His focus is on developing future She is responsible for the overall operations and ensures that Quirk’s strategies and engaging with industry execution of the event. Kari has over is offering its audience the best end clients. At The Quirk’s Event, he 10 years of experience managing marketing research content possible. rings the chimes. events and is a Certified Meeting Professional (CMP).

Katie Kulp Ralene Miller Tina Mincks Speaker Liaison Audience Development and Tech Guru Senior Registration Manager Katie joined The Quirk’s Event Ralene joined Quirk’s as the directory Tina has been with The Quirk’s Event team in 2017. This year she will be editor in 2014. In addition to since its inception. She is responsible overseeing all event speakers and managing Quirk’s audience, she has for the entire registration process, presentation rooms, ensuring it is a provided expert technical support at from software setup to registration rewarding experience for them. Katie The Quirk’s Event since its launch in customer support and on-site has organized and managed over 400 2015. execution. events in her career.

B58 • The Event 2019 • BROOKLYN • www.thequirksevent.com Rachel Carpino Registration Manager Rachel is the newest member of The Quirk’s Event team. She heads up the registration team, ensuring attendees have a smooth and We’re here friendly experience. to HELP!

Joe Rydholm Editor Joe has been editor of Quirk’s Marketing Research Review Magazine since 1988. He coordinates with industry experts to produce articles and Quirk’s Event sessions that are timely, practical and useful.

Lance Streff Stewart Tippler Account Executive Head of European Sales Lance joined Quirk’s in 2007 as a sales Stewart joined Quirk’s in January 2018 after representative, selling advertisement serving as the event manager of the Insight space for the print publications, Show. In his role with Quirk’s, Stewart leads e-newsletters, Quirk’s Web site and the company’s European market outreach. The Quirk’s Events.

Evan Tweed Vice President of Sales Evan began his career at Quirk’s in 1990. As VP of sales, he works with clients to optimize their presence in Quirk’s print publications, e-newsletters, Web site, The Quirk’s Events and more.

Sara Cady News and Content Editor Ilana Benusa Sara joined Quirk’s in 2015. She is the Account Executive editor of Quirk’s Daily News Queue Ilana is an account representative who works and works with research companies to with her clients to ensure they get maximum produce Quirk’s sponsored content. visibility within the Quirk’s brands. She joined Quirk’s in 2014.

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