2016 FOR MARKETING RESEARCH AND INSIGHTS PROFESSIONALS TICKET PRICES START AT SHOW PREVIEW $159* * . C Use discount code le o b r a p il o a ra SAVE20 v te a r es es ag ea ck rch pa ers only. Other BROOKLYN NEW YORK MARCH 5-6, 2019 LEGACY SPONSOR TheQuirksEvent.com PLATINUM SPONSOR 2016 FOR MARKETING RESEARCH AND INSIGHTS PROFESSIONALS WELCOME! WELCOME TO THE PREVIEW OF THE 2019 BROOKLYN QUIRK’S EVENT! Since 1986, Quirk’s Media has been dedicated to promoting the understanding, use and value of marketing research and customer INSIDE... insights across all industries by delivering a wide range of free resources for marketing research professionals, from our magazine and e-newsletter to our Webinars and directories of research product and service providers. In 2015, after seeing the need for a low-cost, inclusive conference for marketing researchers, we held the first-ever Quirk’s Event in Brooklyn, N.Y., a gathering that has sold out of exhibitor and attendee space every year since. To keep costs low for attendees and exhibitors alike, we eliminated the keynote speakers and sit-down luncheons of other industry events. By making it affordable for everyone, the goal is to maximize attendance and provide the most inclusive marketing research experience with the best ROI for all. This year, in addition to Brooklyn (March 5-6), we have expanded The Quirk’s Event schedule to include gatherings in London (February 12-13) and Chicago (April 2-3). The Quirk’s Event is a two-day experience, packed with more than 70 30-minute education and learning sessions delivered by client-side researchers or research vendors (sometimes both!) on a range of topics, from case studies and explorations of best practices to deep dives on specific Great tips for methods or techniques. Speaking slots are chosen based strictly on educational value and are not experiencing Brooklyn. sales pitches. (Presenters must agree to adhere to the Quirk’s Q-mandments, page B26 which stipulate that sessions must be interesting, informative and sales- free.) At the center of the action is the exhibit hall, which is designed to be a fun, interactive venue for face-to-face meetings between attendees and our valued industry supporters. In the following pages you’ll find profiles of selected speakers and sessions along with overviews of networking opportunities, dining options and expo exhibitors. (While current at press time, information is of course subject to change!) At the show, you’ll find a daily agenda, map and list of exhibitors as well as information about food and drink and special exhibit hall experiences. We want to make The Quirk’s Event a regular part of your ongoing efforts to learn and grow as an insights professional, so please let me know your thoughts on how we can improve your experience. Sincerely, Preview and prepare Joseph Rydholm to experience the Editor, Quirk’s Marketing Research Review exhibit hall. page B28 B2 • The Event 2019 • BROOKLYN • www.thequirksevent.com THANK YOU TO OUR GREAT SPONSORS LEGACY SPONSOR Engaging 30-minute sessions. INSIDE... page B4 PLATINUM SPONSOR GOLD SPONSORS SILVER SPONSORS Top industry professionals are preparing to share real-world solutions. page B14 OTHER SPONSORS Special events and interactive smart EVENT PARTNERS badges. Game on! page B20 Sponsors as of January 9, 2019 www.thequirksevent.com • BROOKLYN • The Event 2019 • B3 SESSIONS TOP-NOTCH LEARNING CASE STUDY: BLOCKCHAIN TECHNOLOGY The Quirk’s Event offers engaging 30-minute sessions from both client- Fixing Research Pain Points: side researchers and suppliers on the latest research trends, techniques How Blockchain Will Shape and strategies. We’ve highlighted a handful of sessions here and you can find a complete detailed list of sessions at www.thequirksevent.com. the Industry Henry Chan, CEO, PREDIQT Blockchain is a BRAND LOYALTY buzzword that has How NPR is Building a Diverse Millennial Audience made its way into the Gwynne Villota, Associate Director, Audience Insights, NPR marketing research Building brand loyalty among the Millennial generation can be a industry. But what does challenge for any organization. As the use of technology evolves it really mean? And how will it impact among these cohorts, certain mediums can find it especially difficult the industry in the coming years? to create and keep young loyal audiences. With music and podcast streaming apps Henry Chan, CEO of PREDIQT, will becoming more popular, radio stations may find themselves needing to adjust their provide an overview of blockchain strategies to keep Millennials interested in their content. technology in his session. He will Gwynne Villota, associate director, audience insights for NPR, will discuss also dispel the misconceptions of how a cross-functional team looked into the company’s product and marketing blockchain’s shortcomings in the to determine which was the obstacle in building a diverse Millennial audience. research industry and examine the Villota will discuss what the team found worked and why; the research scope and use of blockchain in other industries. approach; and provide ways to work with stakeholders across an organization. A case study will be presented as Chan gives an overview of how the technology is being used to address pain points in the research industry. B4 • The Event 2019 • BROOKLYN • www.thequirksevent.com CASE STUDY: BRAND EXPANSION How a Creative Research Approach is Helping the Scripps Many Journey Maps Fail. Don’t Be A National Spelling Bee Explore Expansion Statistic. • Heart of the Customer Corrie Loeffler, Director, Editorial, Scripps National Spelling Bee Making a Difference for the Business: Suzanne Beane, Client Director, Landor Associates Key Drivers of Success • J.P. Morgan Roula Constantine, Research Director, MarketVision Research Lessons Learned from a Decade of Come hear how research helped The Scripps Spelling Bee explore MROC Use • Target Australia expansion both domestically and internationally. Through multiple rounds of focus groups in countries such as South Africa and India, Pushing Research to a New Frontier followed by creative connects, Scripps, Landor and MarketVision - The Biometrics of Live Music • ESOMAR, Live Nation worked together to both facilitate and moderate workshops with parents and teachers separately. Through these three-hour Getting to Know You: Alternate workshops, they leveraged a creative approach with activity-based Stakeholders in Your Organization • learning to help parents and teachers to create guides that would Swedish Match excite and inspire them and their students through copy and imagery. Presenters CLEAR M&C Saatchi Brand will also touch on diverse topics such as: effective vendor/client relationship Experience Gap Results • CLEAR management; storytelling/data interpretation; factors in conducting global/ M&C Saatchi international research; how to use hybrid/mixed methods (qualitative, quant, Why Don’t They...? Using Narrative mobile, SM) and ethnographic/observational research. Economics to Better Understand People • Fader & Associates GENERATIONAL RESEARCH Research and the Elusive Generation Z Get to Know Your Customer – How to Uncover Qualitative Insights that Holly Carter, Director of Product Marketing, Confirmit Have Maximum Strategic Impact • One of the biggest challenges in research today continues to be TechStyle Fashion Group engaging the youth market – whether that’s Generation Z or their Using Cross-Disciplinary Insights to slightly older Millennial counterparts. The impact of always-on, Understand Your Customer’s Journey smart technology has clearly shaped the attitudes and behaviors • Wall Street Journal Dow Jones of the youth market, making it increasingly challenging to engage them in research activities. Game-Changer: Insights from Agile Research • Dynata, Verizon But opportunities do exist to capture the essence of this generation if we’re willing to be agile and tailored in our research approaches. The key is to use the The Renaissance of Qualitative channels already heavily embedded in the generation’s psyche, making engagement Research in the Digital Age • Fuel a natural process rather than a forced event. Here, perhaps unsurprisingly, mobile Cycle and social are critical. But it’s not just the channels that are important, it’s the way Creating Added Value from NPS with in which those channels and available technology are used. Text Analytics • Provalis Research In this presentation, Holly Carter, Confirmit’s director of product marketing, Transitioning from Full-Service to will discuss how researchers can better engage Generation Z and Millennials on Self-Service • AYTM their terms, including: designing shorter and highly engaging surveys leveraging gamification and social media tactics; and using mobile to replicate a social The Role of Segmentation in the approach to recording in-the-moment feedback, attitudes and behaviors. Fight to End World Hunger • W5, Rise Against Hunger SURVEY DEVELOPMENT Permission to Launch: Why Insight Research on Research: The Evolving Respondent and Research is the Missing Scarlet Wynns, Senior Director, Comcast Ingredient in Successful Social Media Peter Manickas, Director, Comcast Creative • Zappi John Schiela, President, Phoenix Converged Technology and Media, Phoenix Marketing International Future Feedback: The Necessity of The world is changing at a rapid pace, along with it how Rethinking How We Ask Questions • people interact, entertain themselves, shop, bank and yes, Maru/Matchbox even how they take research surveys. Most of the