Optimizing Questionnaire Design for Mobile Surveys Testing Common Assumptions

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OPTIMIZING QUESTIONNAIRE DESIGN FOR MOBILE SURVEYS TESTING COMMON ASSUMPTIONS

PLUS How to avoid asking leading questions Creating research reports that capture attention Who’s next after the Millennials? Quirk’s Event sneak peFk

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Premier data collection solutions Online | Mobile | In-person 1.6 million opt-in panel 20 research locations nationwide focuspointeglobal.com [email protected] 888.873.6287 Quirk’s Marketing Research Review CONTENTS December 2018 • Vol. XXXII No. 12 DEPARTMENTS 6 Click With Quirk's 8 In Case You Missed It... page ForFor mmarketingarketing rresearchesearch aandnd iinsightsnsights pprofessionalsrofessionals 22 12 Survey Monitor 16 Product and Service Update page 48 26 Top Research Tool Providers 26 58 Names of Note OPTIMIZING QUESTIONNAIRE page 60 Research Industry News DESIGN FOR MOBILE SURVEYS 32 64 Calendar of Events TESTING COMMON ASSUMPTIONS 79 2019 Focus Group page PLUS How to avoid asking Facility Directory leading questions 40 Creating research reports 125 Index of Advertisers that capture attention page Who’s next after the 126 Before You Go… Millennials? Quirk’s Event 65 Quirk's Marketing Research Review sneak peFk 4662 Slater Road | Eagan, MN 55122 page 651-379-6200 | www.quirks.com

ADVERTISING SECTION Quirk’s Marketing Research Review Publisher • Steve Quirk December 2018 48 26 Top Research Volume XXXII Number 12 [email protected] | x202 Tool Providers www.quirks.com Editor • Joseph Rydholm [email protected] | x204 Digital Content Editor • Emily Koenig ON THE COVER [email protected] | x210 News Editor • Sara Cady 22 Challenge your assumptions [email protected] | x212 Optimizing questionnaire Audience Development • Ralene Miller design for mobile surveys [email protected] | x201 By Patrick Elms 40 They got next Production Manager • James Quirk After the Millennials come the [email protected] | x206 iGeners Directory Sales • Ilana Benusa TECHNIQUES By Karin O’Neill [email protected] | x213 26 Small changes can make a big V.P. Sales • Evan Tweed 44 I me mine difference [email protected] | x205 Gen Z and the challenges of the How to avoid asking leading Sales • Lance Streff most individualistic generation yet [email protected] | x211 questions By Kimberley Howard By Mark A. Wheeler European Sales • Stewart Tippler [email protected] | +44(0)7989-422937 32 Break through the clutter COLUMNS Tips for creating research reports ••• moving? make sure that capture and hold attention 10 Trade Talk Quirk’s comes with you! By Chelsea Gibbons Quirk’s in 2019: a little more, Send change of address information a little less to [email protected] 36 Play to your audience By Joseph Rydholm Global research with kids requires Download the Quirk’s iPad, iPhone nuanced, culturally-aware 20 Qualitatively Speaking or Android app to view this issue. approaches Conversing with zombies An interactive downloadable PDF of By Bianca Abulafi a and Sarah Serbun By Jesse Caesar this magazine is available at www. quirks.com/pdf/201812_quirks.pdf.

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••• events QuirksBlog.com Smart badges from Klik! Forming alliances to lead through disruption lik’s interactive badg- https://bit.ly/2SN01bd Kes are coming to The Quirk’s Event, allowing for easy and fast networking 3 tips for pitching innovative all in one place. Attendees ideas in close proximity can https://bit.ly/2NHSpno LONDON BROOKLYN CHICAGO quickly exchange informa- ENGLAND NEW YORK ILLINOIS

tion simply by both press- FEBRUARY 12-13, 2019 MARCH 5-6, 2019 APRIL 2-3, 2019 ing and holding down Millennials, CX and the fi nancial the bottom of the badge. services industry Bright LEDs will illumi- https://bit.ly/2zcM80c nate and fl ash, letting you know that the information has been exchanged. Attendees can receive ResearchIndustryVoices.com content from speaking sessions without having to wait until after the event. During a session, simply click Are you tuning into MR podcasts? your badge and any materials the presenters make available will download and be https://bit.ly/2F1Ikle accessible in the app. Looking to set up a meeting? Using the Klik badge and event app, attendees can also request meetings with vendors or other attendees and store Putting consumer needs in connections. The Klik badge puts you in charge of the content you receive and con- perspective nections you make! https://bit.ly/2zskVn1 Learn more at www.TheQuirksEvent.com. Don’t pollute mobile ethnography with too many questions https://bit.ly/2RzRU02 // E-newsworthy ResearchCareersBlog.com

MR job-seekers see The advantages of an age- opportunities, obstacles diverse workforce quirks.com/articles/2018/20181026-2.aspx https://bit.ly/2ANnUIw

The future of behavioral Study narrows in on top 10 economics and online retail management skills quirks.com/articles/2018/20181026-3.aspx https://bit.ly/2QmjxsU

Researching the needs of your Psychology’s reminder to MR: Part 1: Questionable potential employees practices https://bit.ly/2ybzxXp quirks.com/articles/2018/20181026-1.aspx

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••• fi nancial services research Millennial women savvier about fi nancial terms illennial women, despite their own uncertainty, outperform Millennial men ••• lifestyle research Min their knowledge of fi nancial and insurance terms, according to fi ndings from Cambridge, Mass., research fi rm Market Bed-making Strategies International. When asked to match fi nancial and insurance- leads to more related terms with defi nitions, Millennial women selected the lovemaking correct answer more frequently pparently, you can learn a lot than Millennial men did (33 Aabout someone if you can fi nd out percent vs. 24 percent, respec- if they make their own bed each morn- tively). ing. Sleep-industry Web site Sleepopo- To gauge self-reported lis commissioned a survey (conducted knowledge in fi nancial by OnePoll) of 2,000 Americans to see services, Market Strategies what making (or not making) your bed asked survey respondents how might say about other aspects of your well they felt they understood personality. fi nancial and insurance-related From the survey, researchers terms. Only 17 percent of Millennial identifi ed some common qualities. women reported that they “completely People who make their bed are more understand” fi nancial and insurance likely to: be a morning person; wake terms while 2.4 times as many Millennial men up without an alarm; have sex three (34 percent) claimed complete understanding. times per week; nap for 43 minutes on “Men typically have higher confi dence in their knowledge in general. It’s average; work in health or technology unsurprising that double the percentage of Millennial men than women reported fi elds; enjoy jazz music, watch “House they ‘completely understand,’” says Christopher Barnes, managing director of the Hunters” and romantic movies; and be fi nancial services division at Market Strategies. “What is interesting, however, adventurous, confi dent, sociable and is that when asked to demonstrate that knowledge, Millennial women perform high-maintenance. better. People who don’t make their bed “Historically, women have scored lower than men in terms of fi nancial knowl- are more likely to: be a night person; edge,” Barnes says, “but as Millennials are delaying marriage and making major snooze the alarm clock in the morning; fi nancial decisions solo, like buying houses and managing student loan debt, it’s have sex two times per week; work in clear Millennial women are getting proactive about their fi nancial knowledge.” business or fi nancial fi elds; enjoy rock The study also revealed interesting gender diff erences in the sources Millen- music and watch “Seinfeld” and com- nials use to learn and understand edy movies; and be shy, moody, curious investments. Thirty-eight percent of and sarcastic. Millennial women look to friends, family and colleagues while that same percentage of Millennial men are fl ocking to YouTube. www.quirks.com/articles/2018/20181201.aspx

8 Quirk’s Marketing Research Review // December 2018 www.quirks.com www.clearseasresearch.com

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CENTRAL LOCATION TESTING B-TO-B EVENTS | EXECUTIVE INTERVIEWS | FOCUS GROUPS | SURVEYS | AI ASSISTED OPEN-END CODING MULTIMODAL DATA COLLECTION CAPABILITIES: IN-PERSON, INTERNET, VIRTUAL REALITY, MAIL, MOBILE, TELEPHONE* Trade Talk By Joseph Rydholm, Quirk’s Editor Quirk’s in 2019: a little more, a little less

s 2018 draws to a close, I wanted to That year, and for a long time after, we Aupdate you on some of our plans for had many combined-month issues as 2019. We’ve got some big doings in store we watched to see how Tom’s venture related to our events and the magazine! would fare. Print was still in its heyday, On the event front, we have especially in the B2B sphere, and the ©Clare Pix Photography www.clarepix.com Joe Rydholm can be reached changed and expanded our slate of Internet was not a factor. And as we at [email protected] Quirk’s Events, replacing our West Coast plugged away, churning out our issues event with events in London (February and growing the list of facility and 12-13) and Chicago (April 2-3) to comple- provider directories that were included an overview of the expo hall and net- ment our always-popular Brooklyn, annually in several issues, we eventu- working opportunities. N.Y., gathering (March 5-6). ally expanded to 11 monthly issues plus On that front, while our aim is to As an English-language media outlet, our annual Researcher SourceBook (in have all of the speaking slots fi lled for it’s a natural for us to transport our low- place of a regular September issue). each 2019 event by the end of 2018, if cost event model, which we introduced Fast-forward to the present day and you are a client-side researcher and in the U.S. in 2015, to London. (The U.K. it’s a diff erent story. While our issues you’d like information on speaking at is also our second-largest audience for are still healthy, it’s undeniable that one of our events, please let me know, the Website and magazine, after the advertisers have moved money into the as we may still have some openings. Or U.S.) For those not familiar, our aim was digital realm and to other avenues like if you have ideas for topics or subjects to off er client-side researchers a quality custom content and events – hence our you would like to see us recruit speak- learning experience at an aff ordable recent (and very successful, IMHO!) ers to address at our events, I’d love to price (in most cases, client-siders can forays into both. Happily, our own Web hear from you there as well. attend for about $100 or less), keeping site and digital outlets (the e-newslet- costs down for everyone (exhibitors and ter, Daily News Queue, e-editions of the Maintain the quantity and quality attendees) by doing away with expensive magazine, etc.) are doing well. Hopefully, as readers, you won’t notice keynote speakers and full-scale lunches. So, instead of 12 issues, for 2019 we a diff erence with our revamped pub- While we’ve added to our event will put out nine, adding April-May, lishing schedule. We certainly plan to lineup, we have subtracted issues from June-July and August-September issues maintain the quantity and quality of the 2019 Quirk’s Marketing Research Review to the slate of six monthly editions the the editorial content. And who knows, editorial calendar. In some ways for rest of the year. (The August-September maybe you’ll be better able to keep up me, it’s like coming full-circle to when I issue will be taken up by our annual on your Quirk’s reading. Many sub- fi rst started at Quirk’s in 1988, just a few Q Report and directory of research scribers tell us they save their issues years after Tom Quirk started publish- product and service providers.) And, for times when they can give them ing the magazine that bears his name. in another new wrinkle for 2019, along their undivided attention and thus with the usual editorial content, the their Quirk’s stack tends to grow when fi rst three issues of the year will also they’re especially busy. With fewer contain previews for the respective issues for you to keep up with, maybe Quirk’s Events in which we’ll h ighlight we’ll help lower your stress level while some of the sessions and speakers we we save some money on production www.quirks.com/articles/2018/20181202.aspx think you should know about and off er costs. Sounds like a win-win to me!

10 Quirk’s Marketing Research Review // December 2018 www.quirks.com

••• a digest of survey fi ndings and new tools for IN FOCUS researchers // Survey Monitor

“B2B buyers today will reward sup- pliers who make the purchase process easier,” Adamson said. “Our research shows that customers who receive helpful information that eases the purchase process are three times as likely to buy the bigger, more expensive option, with less regret.” According to Gartner research, there are two types of buyer enablement: Prescriptive advice: Help customers understand what steps to take and how to take them. This information should be clear and credible with actionable recommendations specifically designed to help customers overcome buying challenges and complete each specific step along the buying journey. Practical support: Help customers complete discrete, job-related activities through the purchase process. This information represents the tools ••• b2b research customers might use to follow through on the prescriptive advice. Gartner urges rethink of B2B “By focusing on these two types of buyer enablement, marketing can marketing content engineer a complete content ecosystem designed to help drive high-value, Move away from the ‘more’ low-regret deals – and, ultimately, better support sales,” Adamson said. n order to engage B2B buyers in a successful marketers are focused on Shifting the commercial strategy Iway that overcomes information providing less information, specifi- to buyer enablement requires real- overload and drives progress to a suc- cally designed to make buying easier. locating resources to producing a cessful purchase, marketing leaders During a presentation at the different kind of content altogether. need to shift their content market- Gartner Sales & Marketing Confer- There is an urgent need for marketers ing strategy, according to research ence in October, Gartner Vice Presi- to move their content marketing port- from Gartner Inc. dent Brent Adamson explained how folio away from thought leadership, B2B marketers must move away organizations need to focus on “buyer industry trends and infotainment, from a model built on “more” (more enablement” and developing con- which comprise the bulk of today’s content = more engagement = more tent that guides customers through content marketing fare, and toward progress). In a world where customers critical buying tasks and helps them buyer enablement. are struggling with too much informa- overcome challenges they encoun- To do this, marketing leaders tion rather than not enough, the most ter throughout the buying process. should consider the following to en- “Buyer enablement” is defined as the sure their buyer enablement content provision of information and/or tools meets customers’ needs. to customers that support the comple- Focus on buying jobs: Ease the tion of specific buying jobs through- buyer purchase process by building out the purchase process. buyer enablement content aligned www.quirks.com/articles/2018/20181203.aspx

12 Quirk’s Marketing Research Review // December 2018 www.quirks.com Survey Monitor // IN FOCUS

with critical buying jobs and pro- a signifi cant decrease in outdoor play viding either prescriptive advice or among children ages 3-12. At the same practical support. time, the survey found that kids are Enable self-service: Repurpose still spending more time playing out- successful content by identifying side (81 percent play outdoors in their pre-existing sources of buyer enable- free time) than they are playing on ment from functions such as sales or computers and tablets (69 percent). customer service and modifying them An overwhelming majority of moth- for customer self-service. ers agreed that their best childhood Constantly update: Build and memories took place outdoors while deepen ongoing understanding of playing with a friend or a sibling. These buying needs as they arise by imple- ••• children research memories elicit strong feelings of joy, menting a buyer enablement system freedom and a sense of adventure for and strategy. Study fi nds kids them (75 percent in America and more Ensure cross-channel consisten- than 60 percent in Canada). Ironically, cy: Allow customers to self-serve by are overscheduled their own children are not having the providing a consistent set of enable- same experiences in today’s hectic, ment resources across in-person and Fewer playdates, more time overscheduled environment. digital information channels. outdoors? American and Canadian mothers readily admitted they spent signifi - esults from a survey conducted cantly more time engaged in moments Rfor Montreal-based footwear and of outside free play, defi ned as un- apparel manufacturer Kamik indicate structured, child-initiated activity that ••• cannabis research One in six Americans is a cannabis consumer 10 percent consume once a month or more

he growth of mainstream cannabis is creating opportunities for Tbrands in a host of categories, from CPG to travel to technology. But making wise decisions about this new market requires a rich understanding of cannabis consumers – and of the diversity of attitudes towards legalization. Researcher MRI has released results from the fi rst National Can- nabis Study, capturing the spectrum of cannabis use across the U.S. The fi rst wave of this study shows that 16 percent of all U.S. adults – over 38 million people – claim to use cannabis, with 10 percent of the total U.S. population consuming at least once a month and 4 percent daily. The new research – created in collaboration with marketing consultants Miner & Co. Studio and conducted on KnowledgePanel – also shows that, among cannabis consumers: 26 percent (over 10 million people) consume daily; 55 percent are recreational consumers, while 15 percent are medical – and 29 percent report both kinds of use; 19 percent live in the South Atlantic region – tying the Pacifi c for the highest concentration of cannabis consumers. The study taps into MRI’s data on aspects of U.S. consumer life, from general buying styles to typical media use to the full array of social attitudes. MRI’s analysis reveals that cannabis consumers are more likely than average to say that they: generally like variety in brands; strive to achieve high social status; like to post reviews online; and like to connect with brands through social networks. In addition, the new research divides the U.S. population into six segments based on their perspective on legalization and views of cannabis. The National Cannabis Study was conducted using a nationally representative sample of over 3,000 respondents on KnowledgePanel. (Note: The cannabis survey was conducted on KnowledgePanel while it was owned by GfK; the panel has since become the property of Ipsos.) The resulting dataset was fused to MRI’s consumer dataset for profi ling purposes and nationwide universe estimates. MRI’s Survey of the American Consumer is based on over 24,000 in-person, in-home interviews each year in both English and Spanish, capturing a range of information on U.S. consumers’ media use, buying habits, lifestyles and attitudes. www.quirks.com December 2018 // Quirk’s Marketing Research Review 13 IN FOCUS // Survey Monitor

allows kids to develop their imagi- image sensors and high zoom ratios nations while exploring the world recently slowed this downward spiral around them, often out of the view and increased the average price of a and supervision of adults. compact camera from €148 in 2013 to American children spend 35 per- €240 in the fi rst half of 2018. Global cent less time playing outside freely revenues from compact cameras came than their parents did. Sixty-five to just under €1 billion in the fi rst half percent of parents surveyed said of 2018, 21 percent below those in the they played outside every day during same period in the previous year. their childhood, while only 30 per- Revenues from interchangeable- cent of their children do the same lens cameras dropped 8 percent in today. Even more alarming, nearly ••• photography research the fi rst half of 2018 to a little over €3 one in five kids today play outside billion. Within the sector of inter- only once a week or less. Toronto Premium products changeable-lens cameras, premium showed the highest proportion, with models with 4K video capability and 35 percent of children there playing propping up global integrated Wi-Fi saw a revenue jump outside once a week or less. of 90 percent. These premium devices On average, American children photography market therefore account for approximately between 3-12 years old participate in 45 percent of revenue within inter- fi ve structured activities a week. Over- Smartphones gut demand changeable-lens cameras. scheduling and the social pressure to for basic cameras “Increasing demand for high-end keep young people occupied with ex- cameras could now slow the downward tracurricular activities is contributing ccording to a study by researcher trend in the photography industry,” to the decline. In fact, over 80 percent AGfK, the only sector of the global says Markus Kick, GfK’s expert in pho- of children in America and 90 percent photography market to show revenue tography and consumer electronics. in Toronto are registered to at least growth and increased sales numbers “However, this can only be achieved one structured activity per week. was that of fully-equipped premium using products with the right equip- Weather is another leading out- models. Global sales from digital ment package. A large sensor on its door play deterrent: 31 percent of cameras came to €3.9 billion in the own is no longer enough to guarantee parents in America and 18 percent of first half of 2018, a drop of 11 percent market success. Manufacturers need parents in Canada noted inclement compared to the same period last to off er cameras sporting capabilities weather as the reason why their chil- year. The number of items sold also with which users are familiar from dren don’t spend more time outside. dropped, by 15 percent. their day-to-day interactions with The overscheduling is also com- These drop-offs can, in part, be at- consumer technologies. The top priori- ing at a cost, literally. Nearly one in tributed to a particularly strong first ties are 4K, Wi-Fi and Bluetooth. The three (32 percent) Canadian fami- half of 2017. The market was driven capabilities of digital cameras must far lies agree funding their children’s by new product launches and the outweigh those of a smartphone cam- extracurricular activities is putting a exceptional circumstances triggered era to give the photography industry strain on family finances. by the earthquake in Japan in spring the logical advantage.” A global study commissioned by Kamik 2016 which made for difficulties in The trend toward high-quality surveyed parents of kids ages 3-12 in the delivering image sensors, leading cameras is also evident in the in- U.S., Canada, Germany and Norway to consumers to buy later. creased signifi cance of retail sales gauge their relationship to outside free play However, the photography in- of camera bodies. Almost one in fi ve experiences compared with their children dustry has been under pressure for interchangeable-lens cameras was sold and determine the generational diff erences years. One challenge is posed by the with no lens in the fi rst half of 2018. in youth free play experiences. For the U.S. increased quality of smartphones, These cameras sell for over €1,500, and Canada survey data compilation, 2,002 meaning there is now barely any a much higher average price than women ages 24+ identify ing as mothers with demand for traditional, basic digital cameras which are sold with a lens children ages 3-12 agreed to take a survey cameras. The digital camera boom re- included. SLRs and mirrorless cameras about both their personal play patterns lied on the mass market, from which are equally ranked in the statistics. as youth and their children’s current play demand has disappeared. Between Specialist retailers are benefi t- patterns. The survey was conducted from 2013 and 2017, global sales of digital ing from this trend toward premium August 3 to August 16, 2018 by research fi rm cameras with built-in lenses shrank products – their share of global rev- Ipsos on behalf of Kamik. by an average of 30 percent per year. enues has risen to 44 percent. Almost Compact cameras with larger 70 percent of revenues from cameras

14 Quirk’s Marketing Research Review // December 2018 www.quirks.com Survey Monitor // IN FOCUS

priced €1,000 or above went to special- in 2017. As a crowded communications Also of note from the study, memo- ist retailers. Almost 30 percent of global landscape makes it increasingly more rability is driven by the experience, revenues from cameras is now gener- diffi cult to reach customers, marketers not the group with whom participants ated online, as internet sales continue are turning to creating experiences that attended the event. In fact, 18 percent to grow in signifi cance. cut through the clutter. New research of study participants attended events This move toward high-end pho- provides brands some guidance on what alone. tography equipment is also evident in drives ROI for experiential marketing “Memory-building is most predictive lens sales. Lens sales generated over €1 eff orts. of intentions to learn more about event billion in revenue in the fi rst half of The study, commissioned by sponsors, feelings of positivity and 2018. Lenses for mirrorless cameras are Cincinnati-based experience marketing interest in purchase – surpassing event particularly popular at the moment, fi rm AGAR and conducted by researcher satisfaction, likelihood to recommend with an increase in revenue of around Burke, Inc., shows that “memorable and likelihood to return as key indica- 25 percent. In the fi rst half of the year, events” are most likely to drive consum- tors,” says Burke’s Mark Travers. “This more than 700,000 lenses for mirrorless ers to learn more, feel positively and research can help bring needed clarity cameras were sold globally and the av- be inspired to purchase a product or to experiential marketers. It’s about erage price has increased from €560 to service from the sponsor. The top driv- being purposeful about a real return on €580 within a year. Fixed focal lengths ers of memorable events are those that investment.” are in demand and the current off ering are awe-inspiring, fun, adventuresome, Burke conducted an online survey for refl ects this: over 80 percent of lenses liberating and appealing to the senses. AGAR from June 4 to June 14. Statistical test- available for mirrorless cameras have The lowest drivers include: aff ordabil- ing was conducted at 95 percent confi dence fi xed focal lengths. ity, cause-based, family friendly, acces- level. GfK uses the Retail Panel as a regular sibility and unexpected. source of international point-of-sales data The research also shows that spon- on photography equipment such as cameras, sors benefi t signifi cantly from their lenses and accessories. This assessment of association with memorable events the global market is based on data on cam- in three key measures. Of sponsored eras from 54 countries and data on lenses events, 32 percent remembered the from 29 countries. sponsor for the 12-month period following the event. In addition: 57 percent were inclined to learn more; 93 percent felt more positively about the sponsor; and 70 percent were inspired to purchase.

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••• brand research Research identifi es drivers of ROI for event sponsors FOCUS ON THE RESEARCH. WE’LL DO THE REST. Inspire awe, appeal to the senses ccording to Chief Marketer, brands Awill spend 20.7 percent of their overall 2018 marketing budget on events www.ﬁ eldwork.com • 800-863-4353 and experiences – up from 18.7 percent www.quirks.com December 2018 // Quirk’s Marketing Research Review 15 research, online consumer behavior IN FOCUS ••• user research data and AI-enabled consumer review data to provide access to insights via Product and Eye-tracking the Consumer Insights Engine. The new solution supports many busi- tool for digital ness functions, including product, Service Update category management, marketing and products sales. The Consumer Insights Engine can deliver answers to questions Shows UX as evidence-based like: What triggers the realization of a need to purchase? What channels ••• mobile research weden-based eye-tracking re- do consumers use when researching Ssearch solutions fi rm Tobii Pro has products? What are the most impor- Platform captures launched Tobii Pro Sprint, a Web-based tant attributes for consumers when tool that facilitates user testing of deciding to purchase? And what do respondent video digital products and services. The eye- purchasers think and say about a tracking tool allows UX designers to product? The solution is available in content view and/or record test participants’ multiple markets, including: Germany, eye movements while using a service or France, Italy, Spain, Netherlands, Can add video to quant product on a computer equipped with the U.K, Russia, India, China, Japan, surveys a Tobii eye tracker. The recording can South Korea, Brazil and the U.S. The be shared live or replayed later. Video product category focus is within the hiladelphia-based research com- recordings and live streaming of user technology and consumer durables Ppany Focus Pointe Global (FPG) tests and results can make it easier to sector comprising IT, major domestic has launched FPG Video Capture, a present usability issues to stakeholders appliances, small domestic appliances, platform that allows clients to cap- and prove that UX is evidence-based printers, gaming, consumer electronics ture video content, images and audio and not about somebody’s taste. Im- and personal care. from respondents using their mobile mediate and objective feedback from www.gfk .com devices. It can also add video ques- users can speed up both the design and tions to quantitative surveys as an al- decision-making process. The test mod- ternative to open-ended text question erator can invite team members sitting ••• cannabis research types. FPG has partnered with video remotely to observe the sessions and intelligence software company Liv- communicate through the chat feature Mystery shopping ingLens to power FPG Video Capture. to facilitate team collaboration. The LivingLens platform extracts data www.tobiipro.com for cannabis from multimedia content, allowing users to interpret content within a compliance user interface. Custom video show- ••• shopper insights reels highlighting insights can be Online and brick-and-mortar created within the platform to deliver GfK adds consumer insights that can be shared across cli- anada-based customer experience ent organizations to inspire decision- journey module Cmanagement solutions fi rm In- making and drive engagement. Video touch Insight has developed new mys- content is stored in a cloud-based Available in multiple tery shopping programs for cannabis library for easy access and sharing. markets compliance. With cannabis now legal www.focuspointeglobal.com in Canada and nine states in the Unit- uremberg, Germany, researcher ed States, retailers will be responsible NGfK has launched the consumer for adhering to the diff erent laws and journey module of its Consumer regulations around how cannabis can Insights Engine, a solution that probe distributed and sold within their vides a view of the online and offl ine jurisdiction. The programs will help consumer purchase journey for the online and brick-and-mortar retail- technology and consumer durables ers validate employee knowledge and industries. The module combines service standards, enforce age verifi ca- www.quirks.com/articles/2018/20181204.aspx point-of-sales data with market tion and ensure stores are adhering to

16 Quirk’s Marketing Research Review // December 2018 www.quirks.com product advertising and accessibility upgrades include improvements to non-linear relationships, interactions policies. CIBC analysts estimate that the process of uploading data from and dynamics to predict demand based the legal cannabis market in Canada Qualtrics and Excel, more automatic on weather forecasts. will reach 6.5 billion by 2020 and the chart creation functions and product analyticpartners.com Canadian government predicts that performance that has been optimized market will have as many 450,000 for large dashboards. n Service Management Group, a Kansas customers a day. www.marketsight.com City, Mo., research company, has intro- www.intouchinsight.com duced the eTrack feedback tab, an ex- n London-based researcher E-Tabs and pansion of the SMG eTrack product. The Paris-based research software fi rm feedback tab allows brands to capture ••• predictive research Askia have launched Iris, an online real-time user experience and customer dashboard design platform. The solu- experience feedback and allows con- Tool helps target tion is fully hosted in the cloud and sumers to share unsolicited comments. includes data handling and data visual- It can be used to collect page-specifi c omnichannel ization capabilities that allow users to feedback, overall site feedback and pro- create customized online dashboards. vide a direct link to a contact form. marketing www.e-tabs.com www.smg.com www.askia.com Acxiom, Luth partnership n Reston, Va., fi rm comScore has n Teaneck, N.J., shopper insights announced the beta release of Cam- ata and technology fi rm Acxiom agency PRS IN VIVO has released paign Ratings, its cross-platform video Dand Luth Research have partnered its behavioral science-based Pack- advertising measurement solution. In and launched Predictive Audiences Cept concept screener, which allows July, comScore announced it would be Powered by Acxiom, a joint solution brands to test new product concepts building the beta solution in partner- that combines integrated, multi- in the context of the pack, the shelf ship with 12 companies in the media device behavioral analytics from Luth and the shopping experience earlier and advertising space. ComScore plans Research’s ZQ Intelligence platform in the NPD process. to open the beta program to additional and Acxiom’s InfoBase data, providing www.prs-invivo.com networks, marketers and agencies in marketers and their supporting agen- Q4 and expects to launch Campaign cies with more-targeted omnichannel n Research company Toluna has Ratings commercially in Q1. marketing. Luth’s ZQ Intelligence expanded its mobile panel and respon- www.comscore.com garners permission-based, passively dent access in China with the launch metered consumer shopping behaviors of a WeChat mobile survey applet by n Tonawanda, N.Y., research company across computers, smartphones, tab- sister company KuRunData, an online xsperient has published its third Con- lets and TV screens and overlays the research services fi rm. KuRunData’s nexionPoints syndicated study on Gen Z behaviors with attitudinal surveys. By mobile respondent access via WeChat and Millennials in health and wellness. uniting ZQ Intelligence’s integrated, allows the company to provide respon- The study, Gen Z, Millennials, Food and multi-device behavioral analytics and dent access beyond its panel, coupling Nutrition, includes new subsegments Acxiom’s InfoBase data, businesses can it with a survey platform to provide of Millennials, personality-based types create actionable audiences with the better consumer insights solutions. and an evolving nutrition worldview. likelihood to be in-market, increas- corporate.toluna.com xsperient.com ing the accuracy and relevance of a brand’s marketing eff orts and provid- n Netherlands-based research technol- n Behavior science company Cul- ing consumers with relevant off ers. ogy company Nebu has launched Data tureWaves and data science company luthresearch.com Hub 2.0, the new generation of its data Dstillery have launched VOICE, a www.acxiom.com management and utilization platform, real-time, need-based behavior seg- now off ering automation. The plat- mentation tool that provides insights form is designed to help researchers to identify, understand and engage ••• Briefl y with primary and secondary data. with target audiences. VOICE combines n Newton, Mass., research software www.nebu.com Dstillery’s observed behavior signals fi rm MarketSight has released version and CultureWaves’ analyzed need- 11.0 of its solution. Originally avail- n New York-based analytics fi rm states data, providing advertisers with able only in English, MarketSight is Analytic Partners has launched Helio, a view into consumer motivations. now being off ered in French, German, a demand forecasting solution that uses www.culturewaves.net Italian, Portuguese and Spanish. Other machine learning models to capture www.dstillery.com www.quirks.com December 2018 // Quirk’s Marketing Research Review 17 IN FOCUS // Product and Service Update

n Chicago-based researcher IRI and n Cincinnati-based text analytics sourcing solution that allows enter- Google plan to launch a new solu- solutions firm Ascribe has added prise clients to improve the effi- tion that will allow CPG advertisers Japanese-language capabilities to its ciency, accuracy and security of their to measure the impact of YouTube text analytics software suite. business processes through distrib- advertising on offline sales using IRI goascribe.com uted ledger technology. Lift. IRI Lift integrates point-of-sale, www.isg-one.com frequent shopper, causal and media n Toronto-based data services fi rm exposure data to help marketers Maru/Blue has launched its Cannabis n Chicago-based researcher IRI has understand actual in-store sales lift Community. The community includes released E-Market Insights 3.0, the impact on ad spend. The upcoming members from across the U.S. and Can- next generation of its online sales solution expands IRI’s relationship ada who have been profi led on their measurement and insights solu- with Google, which was established cannabis consumption and consumption. Enhancements to the solution through the Google Measurement tion intentions. Additionally, they include: an increase in the total num- Partners program. are profi led on how they consume and ber of shoppers accessible by the list www.iriworldwide.com wish to consume, including smoking, of data providers; updated algorithms www.google.com vaping, edibles and beverages. leveraging machine learning technol- www.marublue.net ogy; enhancements to the underlying n Burbank, Calif., cultural insights data science methodologies; expanded agency ThinkNow is increasing its n The production network of con- coverage of merchants; additional reach into Latin America by ex- sumer opinion and behavioral data reporting levels in the product hier- panding its Spanish-language panel management company the Opinion archy; and four years of online sales offerings to Argentina and Colombia. Economy is now live and has recorded and shares data, beginning in 2015. The company is also launching its its fi rst fully blockchain-enabled trans- www.iriworldwide.com behavioral application Knowy in Ar- action, utilizing its patented system gentina and Colombia. Knowy collects and method for creating an opinion n Teaneck, N.J., shopper insights mobile behaviors like search terms, and behavioral data economy. This agency PRS IN VIVO has released Web site visits, application usage and fi rst survey transaction also marks the PackFlash, an automated, Web-based GPS location. start of the Opinion Economy Block- service that evaluates new packaging thinknowresearch.com chain early adopters program, with designs for both re-stages and new the launch of the fi rst corporate part- products. The service evaluates design n Denver-based research software ners registered as contact and survey systems within a full-shelf context, company Corus has launched its new agencies on the network. drawing upon the company’s method- market research platform, offering www.opinionblockchain.com ologies and normative database. free user licenses for up to 1 mil- www.prs-invivo.com lion users per organization. It also n New York-based digital consultancy includes integrated machine and hu- Converseon has released a library of n San Francisco-based insights plat- man language translation, integrated pre-built machine learning models form UserTesting has announced the global panelists on-demand, fast proj- designed to drive enhanced value availability of its Adobe XD CC plug- ect turnaround and re-targeting. and use of social listening data. The in, allowing designers to get feedback www.cor.us models, built via the fi rm’s machine on prototypes and designs from cus- learning-as-a-service platform Con- tomers in real-time and collaborate n London-based market intelligence versus.AI, allow brands to choose and and share insights with stakeholders company Mintel has launched Indian subscribe to their preferred pre-built, across the organization. Consumer, a consumer intelligence industry-centric models and deploy www.usertesting.com platform featuring research reports them either directly or in conjunction and analyst expertise on India’s con- with social listening, management and n Alpharetta, Ga., sample provider sumer markets. The platform com- business intelligence platforms. P2Sample has added artificial intel- bines new consumer research with converseon.com ligence algorithms to its insight market data and analyst insight, with automation platform. The technology, overarching themes across the food n Stamford, Conn., technology re- called P2Perform, improves respon- and drink, beauty and personal care search and advisory firm Information dent targeting and conversion rates and lifestyles categories. Services Group (ISG) has launched by reducing sample waste. www.mintel.com ISG Blockchain Now, an advisory and www.p2sample.com

18 Quirk’s Marketing Research Review // December 2018 www.quirks.com IN FOCUS // Product and Service Update

n Reston, Va., firm comScore has platform was founded by Hari Rajago- analysis and visualization system, announced an agreement with Oracle palan, formerly with Google analyt- streamlining survey data collection Data Cloud to drive audience target- ics, and leverages a GDPR regulation and insights creation. The newly ing with TV segments. The new seg- that allows users to access their own integrated solution allows researchers ments allow marketers to reach per- data from sites like Facebook and to collect survey data through any of sonas through Oracle Data Cloud and Google. Hey.ai’s platform processes Voxco’s survey modes – CATI, online, target consumers who have viewed the raw data to provide easy-to-under- mobile offline, IVR – and run analy- specific TV ads. stand insights to users. sis and reports in an application. The www.comscore.com hey.ai integrated solution will be available as Voxco Analytics in the Voxco sur- n London-based market research com- n Fort Washington, Pa., company vey platform. pany GlobalWebIndex has launched M3 Global Research has made avail- www.voxco.com Pollpass, its new survey technology able a new Patient Access offering. www.marketsight.com that allows brands and agencies to The patient engagement product will generate bespoke data sets and in- leverage the company’s network of re- n Nielsen, New York, will expand sights in real-time from any demo- lationships, its network of physicians its reporting capabilities to identify graphic in any location. and its patient access team. same-gender spouses and partners www.globalwebindex.com www.m3globalresearch.com and their households. Nielsen says it will work with GLAAD to determine n Censeo Analytics has launched its n Reston, Va., firm comScore has the best approaches for reflecting new platform that provides candi- unified its digital audience measure- LGBTQ inclusion and representation dates with voter attitudes and habits ment data in MyMetrix Explore, its in its panels, including evaluating re- using social media, big data and exploration and visualization tool. cruiting and classification techniques proprietary algorithms. The plat- The update consolidates all content that help better identify same-gender form allows campaign managers and and media types, including video, in spouses and unmarried partner political party fundraisers to segment a single interface. households to participate in Nielsen’s their voter base with granular data to www.comscore.com nationally representative panel. target undecided and swing voters. www.nielsen.com censeoanalytics.com n Survey software solutions firm Voxco has integrated its data collec- n New Orleans-based audience plat- tion platform with MarketSight’s data form Lucid is unifying its solutions under the Monetization, Marketplace and Audience product sets and will be discontinuing the use of Federated Sample, Fulcrum and Proof product marks. The company says that while the product names are changing, all current and future products will continue to operate in the same manner. www.luc.id n Sweden-based eye-tracking research solutions firm Tobii Pro has launched Tobii Pro Nano, a small research-grade eye tracker designed to be used with portable screens. The Specializing in solution plugs into the USB port of a Windows laptop or tablet and collects TELEPHONE MARKET RESEARCH gaze data at 60 hertz. www.tobiipro.com DIAL this! n Hey.ai, a consumer analytics and 1-800-743-6443 MARKET RESEARCH insights platform, has launched. The www.quirks.com December 2018 // Quirk’s Marketing Research Review 19 // qualitatively speaking

Conversing with zombies | By Jesse Caesar

snapshot e are all junkies now. Jone- our interpersonal skills. Wsing for the pleasures of repetitive rituals The zombie hordes streaming through Jesse Caesar despite diminishing returns. Staggering our devices are more than just a current through public places, oblivious to anything mainstay of sci-fi – they’re a reflection of us. looks at how qual but getting our fix. Binging while the un- Perhaps it’s time to take that first step (with can unlock the tended tasks mount and our eyes dry out. For a decomposing stump dragging behind) and those participating in the modern digital age, accept that we have a problem. pent-up need this is our blue-lit selfie. I’m no Luddite rallying for a full retreat for face-to-face As we become increasingly digitally con- to an analog lifestyle. The ubiquity of devices nected, we are growing increasingly discon- and Internet access brings us an ever-ex- interactions in nected from one another. Loneliness is on the panding bounty that I profoundly enjoy the digital age. rise according to the UCLA Loneliness scale. and rely upon. (Crafting and sharing this So is the number of companies and publica- article sure would be a pain without access tions pushing the practice of “digital detox.” to those things.) Nevertheless, our always-on, What societal tension is this playing on? A always-updating culture is warping minds Pew Research study revealed that the rates (and spines). We need a healthier balance. of technology adoption among Americans are We need to create more space for face-to-face. going up, while inversely, our faith in the In- Qualitative research provides a special oppor- ternet as a positive social force is going down. tunity for just that kind of rehab. Books examining the impact of the digital age on our social skills like Michaela Launerts’ Fever pitch #GirlCode: The Secret to Success in a Digital World Over the course of my moderating career I outline how the FOMO generation is held have seen my research participants’ urge to back by anxiety over in-person interaction. interact increase to a fever pitch. Keeping the A Snap/Cassandra study of Gen Z revealed discussion contained has grown more chal- that 85 percent would rather have a small, lenging in recent years. Even getting them close group of friends than a sprawling circle to leave when the interview is over calls for of associates but their favorite activities to more nudging now. This holds true for all engage with while with friends are almost in-person methodologies, across markets and all screen-based. We continue adopting more in every demographic (young Millennials and digital tools even though these modes of en- Gen Z “digital natives” included). Unload- gagement bring us less satisfaction and erode ing thoughts and feelings has always been cathartic for research participants but these days there is so much more to release. The www.quirks.com/articles/2018/20181215.aspxw other month a man in his early 20s hung back to talk to me about a sick relative – after

20 Quirk’s Marketing Research Review // December 2018 www.quirks.com qualitatively speaking //

an interview for window "While zombies might Opportunities for companies treatments. Tapping into this unmet need This form of digital de- for IRL engagement presents tox is a happy by-product of a couple of opportunities for my professional approach. stagger into the room, they companies in any sector. One Interviews start with is providing compelling, non- everyone turning off their digital interactive experiences phones. In a no-wrong-an- all can be brought to life as an activation or, better yet, swers, judgement-free zone, as an ongoing part of their of- they take the lead while I fering. Another is to team up actively listen and follow with a qualitative pro to get to up with empathic probes. through conversation." know their consumers. To maintain engagement, I Building businesses with- always try to sprinkle in some fun, damentals of interpersonal skills. I out connecting to customers or gnaw- creative exercises. Backs straighten, recently had a room of heavy smart- ing on the same old data bones makes eyes lock and minds open. phone users breathlessly building on companies zombie-like too. Let’s While zombies might stagger into one another’s real-word examples engage with real people, in real life. the room, they all can be brought as well as more abstract thoughts Let’s go out and eat some brains! to life through conversation. Study to bring definition to the concept after study has demonstrated that of thoughtful design. Give people Jesse Caesar is founder and CEO of people – no matter how device- the right forum and format and the Jesse Caesar Consulting, Brooklyn, N.Y. He can be reached at jesse@ dependent – still possess the fun- floodgates will open. jessecaesarconsulting.com.

With more than 40 years of experience in The most trusted name a wide range of industries, Creative in qualitative research Consumer Research has the expertise for all your market research and consumer insight needs.

Our multi-purpose facility can accommodate your participants for:

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•• www.quirks.com December 2018 // Quirk’s Marketing Research Review 21 ••• mobile research Challenge your assumptions Optimizing questionnaire design for mobile surveys

| By Patrick Elms

Mobile phones are quickly becoming the primary link to the Internet snapshot for many of us today. A recent Pew Research Center survey found that 77 percent of Americans own a smartphone, up from just 35 per- The author’s firm conducted cent in 2011.¹ Other research reveals that 73 percent of all e-mails are research-on-research to test opened on a mobile device² and that 65 percent of our digital time is now spent on mobile devices, including tablets, and only 35 percent widely-held beliefs surrounding some on a PC.³ For one recent nationally representative survey conducted Mby our firm, 39 percent took the survey on a mobile device. And for mobile research best practices. ethnic groups mobile is even more prevalent: in the same survey 49 percent of Hispanics and 48 percent of African-Americans used a mobile device for the survey.⁴ Smartphone usage also skews younger and more affluent,1 groups that are often of interest to marketers. In fact, 35 percent of Hispanics and 28 percent of those age 18-29 say they do not have broadband and exclusively rely on their smartphone for Internet access.¹ As Americans become even more attached to their smartphones, we would expect the usage of mobile devices to take surveys to continue to increase. Researchers need to understand the implications of this when designing their surveys. It’s critical to create surveys that can be easily taken across multiple device types and equally important that the results are independent of the device used – questions where mobile users tend to answer differently from PC users will create problems for analysis, especially when results will be analyzed by age or ethnicity. A quick Internet search reveals many sites ready to provide general guidelines for creating smartphone-friendly online surveys. These are typically grounded in the reduced screen size compared to a PC or tablet, the increased difficulty of typing written responses www.quirks.com/articles/2018/20181206.aspx and the perceived reduced attention spans mobile users are likely

22 Quirk’s Marketing Research Review // December 2018 www.quirks.com down by ~n=100 per language dominance), with approximately half the responses in each segment using a smartphone to take the survey and half using a PC or tablet (see table). The survey was conducted in May 2018.

When can you use grid questions for mobile surveys? Grid or matrix questions are commonly used in online surveys when there are a number of items (e.g., categories, brands or attributes) that are answered using the same scale or set of answer choices. When administered on a PC, grid questions allow for fewer separate questions and can typically be answered more quickly than asking each question separately. When using a smartphone, however, a large to have. The most common design tips for mobile surveys include: grid format would require a lot of scrolling keep the survey short; use simple, short question types and avoid and make these types of questions quite dif- long grid questions; avoid images whenever possible, especially large ficult to answer. ones; and limit the use of open-end questions. The good news is that most online survey These guidelines are usually stated as fact, without empirical evi- platforms today are able to detect the device dence that they are actually essential to a best-in-class mobile-friendly being used and adjust the grid to a simpler, survey. The purpose of this article is to test those assumptions to de- single-question format for smartphone users. termine the impact of various design choices on survey responses and This is true for Culturati’s Confirmit platform the user experience. The key questions we will answer for smartphone used for this test. But if PC respondents are survey design are as follows: seeing a grid format and smartphone users are seeing individual questions, we need to • When can you use grid questions? be certain that the question format does not • Can you evaluate large images like concepts or packaging? result in significantly different response pat- • Are open-end questions answered differently? terns across the two devices. • How does the device used impact the survey experience, attentive- To address this issue, we tested two types ness and interview length? of grid questions. The first type was a series of six typical CPG categories and we asked To answer these questions, we conducted an online survey with purchase frequency using a six-point scale, n=301 respondents (n=100 non-Hispanic and n=200 Hispanic, broken with each category requiring a response on the scale. The second type was a series of Respondent Counts by Ethnicity and Device Used eight brand attributes, with respondents asked to select which of six brands, if any, Bilingual/ Hispanic Non-Hispanic Spanish-Dep./Pref. English-Pref. they associated with each attribute. As op- (n=201) (n=100) (n=100) (n=101) posed to the single response scale in the PC/Tablet 100 50 49 51 first type, this was a multiple-response scale Smartphone 101 50 51 50 where respondents could select any or all the brands or none. Each question type was pro- Margin of error = ±10 percent for each Hispanic cell and ±14 percent for each non-Hispanic cell at the 95 percent confi dence level. grammed both as a grid and as separate question, with the grid questions reformatted as www.quirks.com December 2018 // Quirk’s Marketing Research Review 23 separate questions for smartphones, However, when the scale is “select all The time spent viewing the image so that smartphone users always saw that apply,” you should avoid pro- was nearly identical across devices, both formats as single questions. The gramming as a grid and ask each item with 21 seconds for smartphone users analysis compared the responses of separately to be sure the responses and 20 seconds for PC/tablet users. PC/tablet and smartphone users for are valid. Hispanics took more time to view significant differences at the 95 per- the images overall but they were also cent level to determine if the ques- Can you evaluate large images like nearly the same across devices, with tion format impacted the results. concepts or packaging in a mobile 34 seconds for smartphone users and The results showed marked differ- survey? 35 seconds for PC/tablet users. ences between the two types of grid The idea behind avoiding images for These results demonstrate that questions. For the single-response mobile surveys is based first on the researchers should feel free to scale using the grid format, the time it takes to download the images incorporate images in their surveys number of significantly different re- to the phone and secondly on the without fear that smartphone respon- sponses across all the categories was difficulty of viewing large images on dents will examine the images less only 1.4 percent, which is less than a small screen. However, given the closely or evaluate them differently random chance given the 95 percent advances in mobile bandwidth and compared to PC users, as long as the confidence level. This was the same faster mobile processors, the former survey platform provides a tool for number of significant differences is becoming less of a concern. For smartphone users to zoom in on the as when the categories were asked viewing images, most survey plat- image. separately, indicating that program- forms offer a zoom feature where ming as a grid has no impact on the smartphone respondents can touch Are open-end questions answered responses for single-response scales. an image to view it more closely, differently by mobile respondents? The same cannot be said for the along with any text that might oth- Most “experts” advise against using multiple-response scale, however. erwise be too small to read. However, open-end questions for smartphone When the brand attribute association even with this tool there is a concern surveys, assuming that the typing question was programmed as a grid, whether mobile users would view all will be more difficult for smart- there were significant differences parts of a larger image compared to phone users and thus they may be for 7.3 percent of the responses, com- PC users who can see the full image more likely to drop out of the survey. pared to only 1.0 percent when it was on their screen and if they would There is also concern that they would programmed as a separate question. spend the same amount of time look- give shorter answers with less detail The pattern of differences for the ing at the image. compared to PC users. grid format revealed that smart- For this mobile-device test, we To test these assumptions, we phone users selected more brands created a brand concept image that asked a broad open-end question across the attributes compared to PC/ included large primary text, smaller regarding the reasons for a specific tablet users, resulting in an un- “fine print” and a product image. rating, asking for a detailed explana- derstatement of the brand associa- Respondents were allowed to exam- tion. We measured the time it took tions among PC users. This is likely ine the image for as long as they to type the response as well as the because the smartphone users were wanted and then rate the concept number of characters typed. evaluating each attribute separately, on a series of attributes, including While it is true that smartphone while PC users were evaluating all one that focused on the smaller text users spent more time answering the the attributes at once. information. We then compared the open-end overall, the difference was The differences among Hispanic responses by smartphone users and not significant and the additional respondents were even more glar- PC/tablet users, as well as the time time is because smartphone users ing, with the multiple-response scale spent examining the image. The con- actually typed more characters than resulting in 16.7 percent significant cept was shown in Spanish for those those using a PC or tablet, which differences when programmed as a taking the survey in Spanish. runs counter to the assumption that grid versus 6.3 percent differences The results showed that there was they would be typing less. Smart- when programmed as separate attri- little difference between responses or phone users spent 25 seconds an- butes. For the single-response scale, image viewing time between device swering the open-end and typed an programming as a grid resulted in types. The number of significant average of 39 characters, compared the same small number of differences differences between smartphone to PC users, who took 20 seconds to as overall, at 1.4 percent. users and PC/tablet users was 5.0 answer using 28 characters. Hispanic Based on this data we can con- percent, which is exactly what would respondents took longer and typed clude that for questions with a be expected at random given the 95 more, with an average of 38 seconds single-response scale for multiple percent confidence level. Among and 51 characters for smartphone us- items, you can program the ques- Hispanic respondents the difference ers, and 28 seconds with 40 charac- tions as a grid without concern that was even lower, at 3.3 percent. Plus, ters for PC/tablet users. While these smartphone and PC respondents will none of the differences were for the differences were significant, the answer the questions differently. attribute related to the smaller print. increased time was again due to the

24 Quirk’s Marketing Research Review // December 2018 www.quirks.com length of the response and not to open-ends. However, when questions • For a series of items with a “select greater difficulty typing. were formatted as separate questions all that apply” response list, pro- Based on these results, we can for both PC and smartphone users, gram as separate questions for all conclude that using open-ends will those on smartphones answered the devices to avoid different response not reduce the response quality for questions in 10 percent less time. patterns for smartphone users ver- mobile users. In fact, smartphone us- Overall, we can expect the average sus PC users. ers typed more characters and spent survey length to be about 10 percent • Large images can be evaluated more time answering the question to 15 percent longer for smartphone without response or viewing differ- compared to PC/tablet users. How- users. This difference should not ences by device type. ever, as with any survey, the number be a great concern for surveys 20 • Both smartphone users and PC of open-end questions should be kept minutes or less, where the overall users answer open-end questions to a minimum needed, as excessive time difference would be less than similarly despite the type of plat- typing will cause greater respondent three minutes. However, the overall form used. fatigue regardless of device used. time difference will increase as the • The survey experience and atten- survey gets longer, so we recommend tiveness levels are similar across How does the device used against conducting surveys much device types. impact the survey experience, longer than 20 minutes. • Smartphone respondents tend attentiveness and interview to take 10 to 15 percent longer to length? Understand the impact complete the typical survey but Other questions regarding mobile Given the continuing increase in the difference is not a big concern surveys revolve around whether the smartphone usage today, it is critical if the overall survey length is 20 respondent experience would be less that market researchers understand minutes or less. positive for smartphone respondents the impact of their survey design than for those using a PC, whether choices on the results for mobile us- Patrick Elms is vice president, research they might pay less attention to the ers so that the responses are not de- and analytics, at Culturati Research and Consulting Inc., San Diego. He questions and how the device used pendent on the device type and that can be reached at patrick.elms@ impacts the interview length. the survey experience is as similar culturatiresearch.com. To understand the user experi- as possible for both smartphone and ence, we asked respondents to rate PC users. The overall conclusion from REFERENCES the ease of taking the survey on a this test is that by keeping in mind ¹ Pew Research Center, Mobile Fact Sheet, 1-10 scale, with 10 being the highest. a few key considerations, we can February 5, 2018. The ratings were very similar, with achieve that outcome. ² MovableInk, The Retail Consumer Device a mean rating of 8.8 for smartphone Preference Report: Q3 2016, 2016. users and 8.6 for PC/tablet users. His- • When asking a series of items with ³ ComScore, 2016 U.S. Cross Platform Future in panic respondents also gave equally a single response scale, program as Focus, March 2016. high ratings of 9.2 for smartphone us- a grid for PC respondents and as 4 Culturati Research and Consulting Inc., Cultural Mosaic Survey, November 2017. ers and 9.3 for PC/tablet users. Based separate questions for smartphone on this we can conclude that mobile respondents. users will have a similar survey experience compared to PC users. To measure attentiveness, we NO MATTER WHERE YOUR CLIENT WANTS A FOCUS GROUP, included a quality-control attribute YOU’LL THANK HEAVEN FOR OUR ANYWHERE TEAM. in the brand-association question to ensure respondents were reading all the text. Smartphone users and PC users had very similar attention levels, with 86 percent of smartphone users selecting the correct response compared to 84 percent for PC/tablet users. Therefore, there is little concern with smartphone users being less attentive to the questions. FOCUS ON THE RESEARCH. WE’LL DO THE REST. Regarding interview length, it took smartphone users 50 percent to 75 percent longer per question to answer separate questions compared to PC users formatted as a single response grid and also about 25 percent longer per question to answer www.ﬁ eldwork.com • 800-863-4353 www.quirks.com December 2018 // Quirk’s Marketing Research Review 25 ••• qualitative research Small changes can make a big difference How to avoid asking leading questions

| By Mark A. Wheeler

All moderators know that they should try to ask open-ended questions snapshot to avoid leading their respondents to particular answers. But in the real world of moderating, it is usually impossible to know just how Mark A. Wheeler offers guidance on much our style of questioning is influencing the responses that we’re neutralizing potential biases when hearing. On the basis of both research in behavioral science and from recent marketing research examples with clients, it’s clear that some developing discussion guides and small variations in the way we ask our questions are having oversized Aand potentially-biasing effects. questionnaires. In this article, I will describe a decision-making heuristic called availability that can alter the way our respondents answer the questions that we put to them. Next will be a few examples from published research showing that how questions are framed will change our answers (and even our beliefs and intention to purchase). Then I will give a recent example with a client where we decided to change a key research question and began to hear diff erent answers. The article will end with a discussion of how to ask questions that neutralize any potential biases. Thought-leaders in behavioral science, particularly Nobel Laureate Daniel Kahneman, have described a long (and still growing) list of cognitive heuristics, or shortcuts, that guide our decisions and behaviors. Accord- ing to the availability heuristic, when an idea quickly comes to mind (or is brought to our attention), it seemingly becomes more important than it was before. Similarly, if we are asked to think about some action that we might take, then we go on to believe that it happened more often in the past and is more likely to happen in the future. There are lots of relevant examples in the psychology literature, with obvious implications for what we do as marketing researchers. Every time we make an idea available to our respondents, the idea itself becomes more plausible and more likely to be accepted. Of course, this is what a leading question is. www.quirks.com/articles/2018/20181206-1.aspx

26 Quirk’s Marketing Research Review // December 2018 www.quirks.com the questions. In one of the key comparisons, respondents (who were 45-65 years old) gave ratings to the questions shown in Figure 1. Half of them were asked to estimate the percentage likelihood that they would live to age 85 or older, while the others were asked the likelihood that they would die by age 85 or younger. If the respondents could answer rationally, then the average answers for each question should be mirror images of each other. But the mere thought of living to a certain age, or dying by that age, led the two groups in diff erent directions and gave them two diff erent kinds of thoughts. The “live-to” group gave an average estimate of 52 percent likelihood of living to at least age 85, while the “die-by” group estimated a 70 percent likelihood of Powerful impacts dying by that age. When the authors looked at Psychologists have shown powerful impacts of small wording diff erences respondents’ expected age of death across all of in questions, even when people are talking about their own lives. Research their studies, they discovered that people who participants were asked a number of things about their social lives (study had answered “live-to” questions expected an by Kunda, et al., 1993). Half of the respondents started by answering the average lifespan of 85 years compared to only question, “Are you happy with your social life?” while others were asked, 75 years for the “die-by” group. A very powerful “Are you unhappy with your social life?” They then went on to talk about eff ect from just a few words! their social lives. Even though the two groups were treated the same except The researchers took this one step fur- for a single word, those who were asked if they were unhappy went on to ther and later asked the participants about be 375 percent more likely to declare themselves dissatisfi ed and unhappy their interest in buying a life annuity. A life with their social lives. In this situation, the availability heuristic is closely annuity guarantees a people a specified level related to the confi rmation bias. Once a question has been asked, most of income for as long as they live and is an people try to confi rm the question rather than refute it. attractive option for people who are worried Sometimes this general principle has been used in manipulative about outliving their income. The drawback, ways. The prominent social psychologist Robert Cialdini (2017) recounts of course, is that the income from the annuity how cult recruiters initially bring people into their groups. They may stops when people die. Therefore, life expec- initiate a conversation with a target recruit by asking them if they are tancy has a massive influence on whether unhappy. This kind of question is not a neutral way to gain informa- people should consider buying the annuity tion – the recruiters are literally helping to establish an unmet need (i.e., if you think you will live a long time, by having people focus on what is wrong with their lives. Cialdini you should buy one; otherwise, you may want describes how the answer to this initial question can progress naturally to avoid this investment). to further promotion and manipulation from the recruiter (e.g., “If In this study, interest in buying an annu- you’re unhappy, would you like for us to help you?”) ity turned out to be determined by how long Moving back to the more ethical world of science and marketing respondents thought they would live – and also research, some other behavioral scientists took these ideas even further, by whether they had been randomly assigned showing that small variations in language can lead respondents to give to the “live-to” or “die-by” group. For the half diff erent answers – and then even to anticipate their future lives and of respondents who had recently estimated future investments very diff erently (Payne, Sagara, et al., 2013). In a set that they would live longer, there was an of multiple experiments, the authors asked adults about their life expec- average of a 39 percent likelihood to purchase tancies – the critical variable again depended upon just a few words in the annuity, compared to 26 percent for the Schuman and Presser (1981), respondents looked at some public-policy questions that refl ected one of the concerns of that time: the energy crisis and the potential for fuel shortages. Two of the questions used in the research are shown in Figure 2. The fi rst question asked if there should be a law requiring people to lower the heat in their homes; 38 percent agreed with the idea. In the second question, the researchers didn’t change the meaning of the query at all but merely added the language “or do you oppose such a law?” The additional phrase kept the question from being leading, as suddenly the options of being either in favor of the proposed law or against it were both made available. The percentage in favor dropped to 29 percent. When learning about these examples, it is tempting to ask which answer is the “real” one – if we can frame questions diff erently and get different answers, then how can we know which answer is right? The resolution is pretty clear to behavioral scientists but may not be extremely reassuring to all of us – or to our clients. When people are asked novel questions, or questions that require them to imagine what they might do in the future, there is literally no preexisting correct answer. People in marketing research interviews (and also in real life) answer novel questions by constructing the answer at the time of their response. They consider (sometimes very briefl y) what their best response should be and then they go with it. If we hear the top question in Figure 2, people think about possibly supporting the law. The bottom question stimulates us to think group who had not estimated that they than companies usually see from the about why we should support and/or would live as long. entirety of their lengthy and expensive oppose it. Even though both questions The fi ndings should make all mod- marketing campaigns. would generally be considered to be fair erators and marketing researchers wary and non-leading, the specifi c phrasing about the impact of the availability bias Easy to add balance of the probe has an irrationally large and leading questions. Probably no one Fortunately, there is way to minimize infl uence on the answers. would have considered a question such any potential problem with leading as “What is the likelihood that you will questions. It turns out to be easy to add Substantive differences live to age 85 or older?” to be a highly balance to a question to prevent biasing Even experienced client and marketing leading question but it is. This “live-to” respondents one way or another. There research teams can benefi t from becom- phrase altered people’s perceived life is little doubt that many of us who are ing sensitive to leading their respon- expectancy and later made them much moderators and survey designers do dents and including balancing phrases more likely to claim they would buy an this sometimes – we should probably do in their questioning. A recent market- investment. To put that into a diff erent it even more often. ing research project with a health care perspective, the gain in interest in life A good example comes from some client provided a relevant example of annuities (a jump from 26 percent to work from many years ago. In a pub- how minor variations in questioning 39 percent) was probably a bigger boost lished experiment by the researchers could lead to substantive diff erences

28 Quirk’s Marketing Research Review // December 2018 www.quirks.com developed by my clients operated with a similar mechanism of action but was an oral formulation. In a prior round of research, before I became involved, the brand team had determined that self-injection was a barrier to use of Product X and that there was an unmet need for a similar medicine with a friendlier formulation. The new marketing research involved a number of diff erent objectives but one key goal was to further explore the unmet need regarding the formulation. I was given the discussion guide from the prior research, which included the questions at the top of Figure 3. The guide followed a pretty standard approach – the key questions began with open-ended questions (e.g., “What is your general opinion of Product X?” “What are its key strengths and weak- in the key takeaways from research. forward with plans to develop a new nesses?”) before the key question about (Note: To protect client confi dential- medicine for a very serious disease self-injection. But, the key question ity, there are a lot of details altered in state. An existing option, here labeled here could reasonably be considered to the example below. The key points are as Product X, was fi rst in its drug class be leading because it brought up the accurate but the superfi cial details have and was usually judged as an eff ective possibility of self-injection as a barrier either been changed or replaced by medicine. It also required patients to to prescribing, without a correspond- generic language.) self-inject the medicine at their homes. ing balancing phrase. The client was interested in moving The new drug option that was being I discussed this with the client and

What is the purpose of research? The questions we all ask are similar but we ask them to gain a clearer view, a way of understanding. Clarity Clarity. See your way clear to call us with your next research assignment. You’ll see.

206-241-6050 Seattle T Portland T Las Vegas [email protected] Qualitative Quantitative Recruiting Facilities Field Services www.quirks.com December 2018 // Quirk’s Marketing Research Review 29 note of any probe that could nudge respondents toward affi rming anything that is mentioned in the questions. (And yes, I also do this for guides for which I have written the fi rst draft.) I will then either alter the guide or, when that isn’t the right approach, I make a note to actually ask the question with an added balancing phrase. This quickly becomes second nature. Also, for what it’s worth, clients are perfectly happy with this approach and they quickly understand why the added language is valuable even though the new phrases do admittedly make each question a little longer. Behavioral science tells us the situations that should be the most vulnerable to the availability bias and leading questions. People are most influenced by decision-making heu- suggested some other ways to probe and The newer version of the probes still ristics under conditions where the explore the same issues with diff erent allowed for a chance for doctors to questions are novel or difficult or if language. We arrived at the questions discuss issues around self-injection but we are asking about outcomes that are at the bottom of Figure 3. These probes this discussion turned out to be more uncertain. In other words, we prob- again started open-ended (e.g., “What balanced than before. ably don’t need to use balanced ques- is your general opinion of Product X?”) To my relief, the clients were very tions when we ask for opinions about and slowly became more specifi c, to see happy to hear doctors’ perspectives fol- bureaucracy or ice cream or Donald when, if ever, doctors began discussing lowing this new set of balanced probes. Trump. Everyone already knows self-injection as a barrier to use. On the It gave them a stronger understanding what they think about these topics. key question (c5), the mention of self- of challenges related to launching a But in marketing research we pride injection includes a balancing phrase new oral product. (And of course, there ourselves on asking the novel and so that doctors could choose to describe are probably some client teams out insightful questions and, paradoxi- that as a problem – or also to consider there that would prefer to have more cally, these are the situations when that it wasn’t a big problem. positive answers from semi-leading we may most liable to unintention- By changing the probes from the questions. But most teams spending ally lead our respondents in a certain fi rst study to the second, the overall money on research are looking for a direction. With a novel or difficult signifi cance of self-injecting Product candid picture of whatever is really question, respondents often construct X also changed and it became much going on.) their answers only after considering less important to doctors. (If you are the question and this is when the curious, the screening criteria were Doesn’t sway respondents wording matters the most. the same for the two research projects The strongest research questions, and the two phases of research were for both qualitative moderating and Mark A. Wheeler is principal of Wheeler separated by only a few months.) In online quantitative surveys, will Research LLC, Bryn Mawr, Pa. He can be reached at [email protected]. the initial study, doctors discussed the involve balanced probes rather than requirement that patients had to give probes that only ask about one pos- REFERENCES themselves shots at home and they sible outcome. Some examples of both Cialdini, R.B. (2016). Pre-Suasion: A Revolutionary talked themselves into this being a non-balanced and balanced questions Way to Infl uence and Persuade. New York: Simon & Schuster. signifi cant issue surrounding whether are shown in Figure 4. The logic be- to prescribe Product X. In the second hind the balanced questions isn’t very Kunda, Z., Fong, G.T., Sanitioso, R., and Reber, E. (1993). “Directional questions direct self-concep- project, doctors discussed all barriers diffi cult to follow. Rather than asking tions.” Journal of Experimental Social Psychology, to prescribing and they were off ered about something (e.g., an attitude, a 29(1), 63-86. the possibility that self-injection decision, a future behavior), you ask Payne, J.W., Sagara, N., Shu, S.B., Appelt, K.C., was not a major concern. Here, self- about that thing and also its opposite, Johnson, E.J. (2013). “Life expectancy as a injection fell well outside of the top so the momentum of the question constructed belief: Evidence of a live-to or die-by framing effect.” Journal of Risk and Uncertainty, four existing barriers to using more of doesn’t sway respondents in one par- 46, 27-50. Product X. Instead, clinical concerns ticular direction. Schuman, H., and Presser, S. (1981). Questions including effi cacy and tolerability When I look at a discussion guide and Answers in Attitude Surveys. New York: were considered to be much bigger before moderating, I will quickly do Academic Press. factors in their decision-making. a review of the questions and make a

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Quirk’s Talent is offered in partnership with Trusted Talent, LLC. ••• qualitative research Break through the clutter Tips for creating research reports that capture and hold attention

| By Chelsea Gibbons

snapshot In my job as a research strategist, I regularly work on large-scale qualitative projects that result in hundreds of pages of data. It is my job to take these pages of verbatims and turn them into a document that a human (who isn’t being held at gunpoint) Decision-makers have would actually like to read. Because of all this output, it is easy for qualitative reports a lot on their plates. to become little more than long-winded compilations of verbatim text. To rise above this, a qualitative report must capture the voice of the consumer and also present the Make it easy for them Ireader with something that is distilled and actionable. You must think intentionally to read and understand about what information is shared and how it’s presented. To successfully deliver qualitative insights, put your point across effectively and your insights. avoid the inclination to deliver transcripts in presentation form. Your reader’s attention span is divided among an increasing number of items and it is more important than ever to deliver qualitative data concisely. Have you ever been asked a question about the results that you felt was clearly answered in your report? Chances are the data was not presented succinctly enough or (worse yet) your reader didn’t even get to that section of the report because of fatigue. Let’s face it: because of the mobile revolu- tion, attention spans are getting shorter. Not to mention, our stakeholders have a lot on their plates and are constantly multitasking. As researchers it is our job to extract the necessary information and communicate it succinctly. That is why it’s critical to think about your report as a tool to break through the clutter and capture your reader’s attention. Compelling visuals and clearly defined outcomes can help audiences engage with qualitative data and foster a more in-depth understanding of the subject. After all, if the reader can’t recall the main points of your report, how will they ever take action because of it?

Executive summary: inform and capture attention Have you ever seen a movie preview and instantly judged the movie as boring based off

www.quirks.com/articles/2018/20181208.aspxw

32 Quirk’s Marketing Research Review // December 2018 www.quirks.com

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' % ! + . ! +6 7 visual insights as your starting point will help your reader comprehend your reports in a new, impactful way. Like most forms of design, visual insights rely on two components – function and aesthetics. In qualitative research, function is the priority, as our primary goal is to ensure that the information is accurate and easily digestible. The aesthetic component helps your reader stay engaged throughout the report.

Function: Is this visual telling the right story?

• Positioning: Think about how you can display your data in a way the reader can quickly digest and that this short excerpt? The same thing three big takeaways in your execu- lends itself naturally to the story happens when stakeholders read our tive summary. Remember, if stake- you are trying to tell. Overlap- reports. They can instantly tell if you holders can’t recall your points, they ping pieces suggest overlapping hit the mark. To that end, never bury are never going to act on them. In data and should be used to show the lede; key takeaways and implica- Figure 1, Key Takeaways, you can see relationships within the data tions should be up front. Tell your how the insights were culled down to set. Sequenced shapes can show readers what they need to know in three succinct points and how color- progression and can more easily a unique, engaging voice. Readers blocking was used to give emphasis. allow the reader to follow along. don’t want to be bored; they want The timeline graphic in Figure clear, fresh perspectives that can help Visuals: functional and 2 displays the progression of the them grow their business. They also aesthetically pleasing automobile industry along the top don’t want to have to look at 40 slides For many readers it’s easier to ex- half and the milestones for Gen before they land on the insights that address the business need. By succinctly presenting your main idea up front, you will instantly instill confi dence that you have a grasp of the business problem. You are telling your stakeholders that you have something interesting and insightful to say and have a point of view. A guideline for limiting what goes into your executive summary is the rule of three. The rule of three is a practice that grew out of storytelling. Ever heard of the Three Little Pigs, the Three Blind Mice, Goldilocks and the Three Bears or the Three Musketeers? These follow the rule of three, highlighting three events or three characters to make the story tract information from something Z and Millennials on the bottom. more engaging. At the crux, the rule visual like an infographic, image or This graphic lets the reader quick- of three is about how our brains func- graph than it is from reading para- ly see the relationship between the tion and what we can recall. graphs of text. They can quickly look target audience and the timeline For research, we can translate at an image or graphic and ascertain milestones. the idea into our reporting by sim- the main takeaway. In qualitative ply thinking in threes in order to research especially (which tends to • Graphics: Graphics can quickly elevate, simplify and increase the be very text-heavy), it is exception- show relationships that para- reader’s comprehension. As a guide- ally important that we present data graphs of text simply cannot. The line, try to not include more than in a way that is easy to digest. Using “future of transportation” graphic

34 Quirk’s Marketing Research Review // December 2018 www.quirks.com and radiate on their own. If you are successful in using spacing correctly (vs. overcrowding each slide with text), your story will be better absorbed. • Color: Be careful about what colors you use and how many colors are used together. When too many colors are used, the reader’s eye will be pulled in many different directions making it difficult to focus. Think of the blocks of color as tools to add emphasis to text. This aesthetic separation gives our eyes a break from traditional bullets and overcrowded slides, letting readers take in the content without anything screaming at them. Using color correctly gives your report a sense of polish and sophistication. • Images: Whether from stock or other sources, high-quality, professional images are a great way to elevate your report. Pairing an image with an insight (Figure 4) captures your audience and makes your point resonate. On the flip- side, low-quality or plainly stock photos can diminish the quality of your report. Much like images captured in your research, you should focus on not overcrowding the slide and being strategic with your image selection. in Figure 3 shows how the differ- through the data and select what ent themes relate and quickly lets will be the most impactful for your Make the information stick the reader grasp the main points. story. If you have hundreds of im- The starting point for your report ages, select the best few and make should always be “What I am trying • Shape: Every shape is perceived a collage. Or simply select the best to say?” This sounds simple but if differently – circles (soft, rounded photo and highlight it on a slide of you don’t know what your intention edges) have a different tone/mes- its own. Videos should be clipped is, how is your reader going to take sage than squares (rigid, defined). and succinct and only showcase action as a result? Distilling your Gears suggest interplaying pieces the main points. data into meaningful insights is the that work toward a greater func- first step. After this, you need to tion. Arrows show movement Aesthetics: Does this catch my atten- make sure that your reader under- and direction. Think about what tion and is it visually pleasing? stands the insights, will remember message you are trying to send the information you are trying to with your data and which shape(s) • White/negative space: Always tell them and will implement action would be the most appropriate. strive to balance content and because of it. Working together, the Only use as many shapes as needed space. Too little space can feel story and the visuals can make the or the impact is lost. constricting and busy and force information stick and allow your the reader to work hard to deter- reader to take confident action. • Images and videos: Qualitative mine the main point of the slide. research allows us to capture more Think about space as it relates to Chelsea Gibbons is research strategist than just text. We can also cap- text boxes, images and other large with 20|20 Research, Denver. She can be reached at chelsea. ture images and videos from the items on the page. Be cognizant of [email protected]. respondents. When using images your spacing, giving margins, text and videos you still need to cull and photos a chance to breathe www.quirks.com December 2018 // Quirk’s Marketing Research Review 35 ••• youth research Play to your audience Global research with kids requires nuanced, culturally-aware approaches

| By Bianca Abulafi a and Sarah Serbun

snapshot Kids are by nature honest, tiny beings (and sometimes brutally so!). Their candid thoughts are often very pertinent and revealing. But children in different cultures respond to research in different ways. So, how can we get them to really open up and The authors offer provide this valuable insight for brands? considerations in Most global CMOs of multinational companies want to nail a single global strategy which is implemented locally in the very different markets their consumers call home. conducting research KBut completing qualitative research across several markets without first understanding with children in the cultural context can be rather ambitious. Mix this with the X factors that kids can be and you’ve got a whole new ball game. collectivist vs. The barriers to researching children across cultures go far beyond simply obtaining individualistic parental consent. So, before diving into a new culture and attempting to dig deep into the human behaviors and motivations across borders, take a (big) step back. Really ex- societies. plore and understand the cultural context and then tailor the learnings to the research design and techniques. Children in different countries experience different living arrangements, educations and timelines for development – all of which help shape the way they develop their sense of self-expression. In the U.K., for example, kids are socialized into formal education at the age of 5, while in France, the U.S. and Singapore the age is 6 (plus they’re put into much larger class sizes). In Indonesia and Sweden it’s age 7. Referencing cross-cultural theories and constructs published by academic researchers can strengthen our understanding of, and sensitivity to, cultural differences such as the above. One widely-cited construct in cross-cultural psychology compares individualist societies (like the U.S. and other Western countries) and collectivist societies (like China and other Eastern countries). Studies conducted by our teams across the globe have revealed several differences between these two societies that impact research design.

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E-Tabs Iris is a revolutionary online dashboard design platform. It is the only dashboard solution that fully caters to your needs as a market researcher – allowing you to visualize your key insights in an online environment easily, efﬁciently and effectively. See how you can create impactful online dashboards in just minutes with the power of Iris sitting in the right hands, your hands. [email protected] E-Tabs. Data in sight. e-tabs.com In a collectivist society like Singa- contribute thoughts and creativity. ing their own views. Because group pore, there is a strong focus on aca- Another example comes from a schoolwork is part of their grade, and demic achievement. This translates study around online video content, because they are marked for class par- over to the research setting, where where the kids were asked to act out ticipation, they are taught to value and kids are often afraid to get the answer a situation. In this case, the kids respect diff erent perspectives as well “wrong,” so they tend to instead share were asked to act out what they had as to express their own opinions. So, the views of adults or what they believe seen on a screen in a video test. This questions can be more direct to encour- to be the “correct” answer. To get to the revealed how the kids felt about the age an honest verbal response but the real answers, the real insight, research- content they were viewing. Interest- questions must be framed in context to ers should present a range of visual ingly, the kids who enjoyed the video keep them focused on the task. prompts – far more than usual – and content were far more likely to want For example, when a fashion brand use elevated play techniques to encour- to act it out, while those who didn’t needed to understand the drivers and age kids to show rather than tell. This were a bit more hesitant. motivations behind kids’ fashion choic- could be acting out a conversation or Another tip is to consider a more es in the U.S., the researchers were able talking through a functional object junior research team, who are dressed to ask direct and literal questions such together, like a lunch box at school. For down to appear accessible, to help the as, “How would you describe your fash- example, a stationery brand doing re- kids feel more comfortable and open ion?” Following up with more indirect search in Singapore asked kids to build up. In addition, if research codes and questions or projective exercises is also a Lego scene of their classroom in order conduct allow it in the particular still necessary to reveal the underly- to spark conversations about how and country, parents should be removed ing reasons why – which kids might when they used stationery materials in from the room so the kids don’t feel not be immediately able to articulate. their classes. This technique was used the need to please them around study And since kids are often shy at fi rst, it’s to overcome the barrier in which study, vs. play. Check with the local recruit- important to help them open up by fi rst rather than creativity, is celebrated in ing fi rm on the country’s ethical stan- asking questions about the things they schools. Simply asking kids about the dards to see if this is an option. really enjoy talking about, such as their creative things they do at school and at By contrast, in an individualistic favorite hobby. Individualistic coun- home wouldn’t have worked, so these society such as the U.S., kids tend tries also work well with observational activities help to provide encourage- to already be more comfortable in a techniques, to assess kids’ reactions. ment and contextual permission to research setting and open to shar- And fi nally, unlike in Singapore, hav-

38 Quirk’s Marketing Research Review // December 2018 www.quirks.com ing parents present in the beginning parents consider the third-party manu- ple, when using video content to target can actually help to encourage kids to facturer’s design to be more complex, children, keep in mind the diff erences express themselves. off ering more cognitive benefi ts. This in what is considered cool. A study means that in collectivist cultures, toy in the U.K. and France revealed that Cultural nuances brands should also target parents and when watching certain types of video In any culture, qualitative researchers portray an educational benefi t. Mean- content online, French kids were much should partner with a local researcher while, kids in individualistic cultures more likely to have more individual- or moderator for further insight into such as the U.S. are more independent; istic tastes; they were not concerned the cultural nuances and to help mini- they pick out their own toys and are with what others thought of what mize cultural bias in analysis. A simple more likely to infl uence the decision, if they liked and they were not trying to tweak to a discussion guide could make not totally control it. appear to be cool. This contrasted enor- a big diff erence in motivating participa- So, how do brands get through to mously with kids in the U.K., although tion and capturing those honest (and kids across different cultures? Global also an individualistic country, where sometimes brutal) responses from kids. brands must put in the legwork to the study showed a greater concern Age can also be a challenge regard- become locally relevant. Fun and to be watching the “right” kind of less of the country so, to make sure the entertainment are key drivers for content. So although a good start, it’s fragile adolescent years do not aff ect engagement with children across the necessary to understand the particular the insight, keep age ranges tight (less globe but understanding cultural country’s culture in greater depth be- than two years) for groups. Try to also context is compulsory for any global yond just the top-level individualistic segment by grade in school not just strategy. For example, in one study versus collectivist diff erences. by age. If necessary, two consecutive we found that kids in the U.S. view Although conducting qualitative grades can be grouped together but aim their favorite brands as part of their research with kids across borders can for an even split to prevent younger own identity and they like to apply present a few challenges – beyond kids from feeling intimidated. It is also their own individual creativity to simply gaining parental consent – helpful to segment focus groups by gen- product development. The same study the value of the insights generated der for kids as young as 8. For the older showed that in China kids place great- is helping brands understand how kids, use friendship pairs for teens who er importance on a brand’s ability to children think, behave and use their are more self-conscious of what they help them feel a sense of community, products across the globe – but only say in front of their peers and therefore a way to fit in, and educational ben- when the time is invested up front to less open and expressive compared to efits like problem-solving and social design research that will be effective when they were younger, even in the skills. They also desire the limited in each cultural context. most individualistic countries like edition, the new release and access to France and the U.S. exclusive products. Bianca Abulafia and Sarah Serbun are To an extent, we also expect new insight directors at Kadence International. They can be reached at babulafia@ technologies will help overcome some Attitudes are different kadence.com and [email protected], of these barriers. Kids in tech-centric Attitudes among children are also very respectively. countries like the U.S. are already diff erent and worth considering before very comfortable using smartphones doing qualitative research. For exam- and tablets to talk to others over Face- Time or Skype, so these tools can be used for research. In addition, passive tracking of devices can help to under- cut the collectivist and individualist mind-set by allowing researchers to root conversations in the actual content kids have been viewing.

Different targeting and messaging Diff erent cultures have diff erent decision makers, which means diff erent targeting and messaging. Sometimes it’s just the parents; sometimes the kids have more infl uence. In collectivist cultures parents infl uence how kids play, so they therefore lean toward toys that have educational benefi ts. A study for a toy company in China revealed a lot of kids actually own counterfeit ver- sions of popular branded toys because www.quirks.com December 2018 // Quirk’s Marketing Research Review 39 ••• youth research They got next After the Millennials come the iGeners

| By Karin O’Neill

snapshot Brace yourself: The “Millennials are turning 40” stories are coming. It might be a year, it might be a few years, depending on whose defi nition you believe, but it’s time to stop thinking of them as kids. That distinction now falls to the generation coming in behind them, the Karin O’Neill says oldest of whom are starting into their 20s now. when it comes to We know a fair amount about them – researchers like us have been talking and listening to this generation for many years already. But as they rapidly move through life researching and Bstages, we need to keep researching because each new phase means previously accepted understanding the truths may be rendered obsolete. Even their name is still a debate, although we at Ipsos prefer iGen to the generic placeholder of Gen Z. So far, we know they have a worldview cohort following the that is more fluid in every way than what we’re used to, potentially because they’re still Millennials, it’s best growing into the people they’ll be as adults. “You might assume children are not the ones with the money. They’re not the ones to assume you know buying. But when we see the broader dynamics of the household, they wield an incred- nothing. ible amount of power in the parents’ decision making,” says Victoria Guyatt, head of healthcare ethnography at Ipsos. “They do have a voice.” So how do you research iGen? Start by considering both generational factors as well as the impact of maturity and grade level.

Assume you know nothing According to qualitative strategist Andrea Greaves, the first step is to assume you know nothing. “[This] is the first generation that turns everything on its head. They are also the ones that are going to call it out if you get it wrong,” she says. In a recent study, a client asked iGen girls a question about how their boyfriends felt about something. Panel members jumped on the assumption that they had or wanted romantic relationships with boys, versus girls or not at all.

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40 Quirk’s Marketing Research Review // December 2018 www.quirks.com

One should be similarly cautious ing needed to provide guidance to a mainly letting daily family life unfold. making assumptions about the social brand or company. For example, observing a homework structures in schools. It’s no longer session opened the door to insights like a 1980s movie, where there are Grade-level cohorts: it’s not just about the child’s school life, while din- popular kids and others who want to about age nertime shed light on family dynamics. emulate them. iGeners are gravitating IGeners are still growing up and there Spending a longer period of time makes towards like-minded groups who share is a big diff erence between a 10-year- the family more comfortable being the same interests or mind-set. Brands old fi fth-grader and an 18-year old high themselves and opening up. should speak to iGeners interested in school senior. In research, iGeners Friend groups are another option their brand and also consider which should be segmented by grade, only for research with younger iGeners. cohorts might off er an interesting combining within like grade-level Recruiting the child’s own friends outsider’s perspective. cohorts: the older elementary cohort increases the comfort level and encour- So, what defi nes them as a genera- (typically third and fourth grade), early ages natural conversation. Ideally, they tion? We can speak in generalities, like middle school (fi fth and sixth grade), feel more like they’re talking to each the obvious fact that they’re digital junior high (seventh and eighth grade), other than to a moderator. “You don’t natives. They tend to value authenticity high school (ninth to 11th grade), want them to feel like they’re talking to and social consciousness. But we should seniors and college. This way, groups their mom or dad,” says Greaves. resist the urge to pin them down. have a more similar level of cognitive Conventional wisdom would say to This was apparent in a recent con- and social development. They have separate genders in group research with versation with our iGen teen panel. We shared experiences and can better children but this is not the case with asked them what myths they’d like to relate to one another. iGen. Researchers should understand bust about their generation and they Anyone who has been through the the composition of a child’s own friend immediately went after the myth that U.S. school system knows that grade groups when designing the research, their generation has short attention level matters. Our teen panelists, now without presuming genders should be spans. At fi rst, they denied it: “It’s not seniors in high school, reinforce this separated. In fact, if groups are separat- that we have short attention spans. It’s point. One laughs: “Have you met a ed by gender, we would expect a question that we know how to use what little freshman? People change really fast from one of the children about why the time we have. If it’s not important, in high school. Between freshman and group is all boys or girls. We know this we’re not going to pay attention.” senior year, there’s a big diff erence. You group is signifi cantly less wed to binary During the day we spent with walk in as a freshman bright-eyed and gender views: Ipsos found that over half them, it’s true that their focus was bushy tailed. And you leave as a senior of iGeners (56 percent) know someone impressive at times on activities rang- and you’re just dead inside.” who uses non-gender-binary terms, ing from calculus to online gaming. This might be an exaggeration (we seven in 10 feel it’s important to provide But after further discussion, they hope) but there are indeed signifi cant gender-neutral bathrooms and they’re conceded that there may be some diff erences in life experiences and less likely than previous generations to truth to it. As one commented: “When maturity between cohorts. For example, prefer gendered products. we were in middle school, we would we fi nd rising seniors and seniors to Regardless of methodology, ensure watch actual TV and sit through an be refl ective about their high school they don’t feel like an afterthought in an hour-long show with commercials. experiences as they prepare to move to adult conversation. “You almost have to Now we watch Netflix, which is the next stage, while underclassmen overdo this with iGen. It’s almost about shorter, no commercials. And my are unable to distance themselves and developing this connection, being very brother, he’s 11 and all his friends provide the same perspective. Similarly, open, creating a safe space,” says Greaves. watch almost just YouTube videos.” the mind-set of a fourth-grader on top Demonstrate that you’re paying atten- Next up was the myth that they’re of his elementary school is quite diff er- tion to the children and what they’re addicted to their phones. “I’m only on ent from a fi fth- or sixth-grader fi nding doing. For example, if you sit with a my phone when I want to be busy or his way in a new middle school. child playing video games, he or she may when I’m purposefully trying to ignore open up about another topic like school. someone … If you have my attention, Research with younger iGeners: Similarly, spend time with parents out of you have my attention.” But later, some immerse and include earshot of children to encourage candor panelists admitted it was a crutch dur- The youngest iGeners are in later and a well-rounded perspective. ing moments of boredom” “It’s comfort- elementary or early middle school Finally, with younger iGeners, it’s ing … It’s not a healthy habit and I years. Family and home life may play important to remember that they’re know that. I’m trying to cut down on it.” a relatively bigger role than with older still kids. Any interviewing or dis- It’s not that these notions are teens, so an in-context ethnographic cussion should take place in shorter completely off base, it’s just that there approach often yields rich insights. In sessions that match attention spans. is some nuance to them – especially a recent pediatric health care study, Researchers can employ exercises that in the eyes of the iGeners themselves. Victoria Guyatt and team spent fi ve address objectives and are fun and en- Because they’re not easily defi ned by to seven hours with each family. They gaging at the same time, like projective statistics or generalizations, qualitative took an observationally led approach, techniques. The environment should be research gives the depth of understand- asking questions when appropriate but comfortable, ideally home or another

42 Quirk’s Marketing Research Review // December 2018 www.quirks.com familiar environment, with opportuni- space to get teenagers to open up.” be congruent with their schedules and ties for movement and play. Friend groups are particularly ef- activities. Busy teens aren’t available 9 fective with older iGeners. By this age, to 5 and simple steps like pre-calls can Research with older iGeners: friendly friendships are often well-developed, be diffi cult to schedule in a week fi lled discussion and debate on their terms which enables natural conversation. We with school, work and extracurricu- As iGeners enter high school and col- fi nd that the moderator can often sim- lars. For example, we found with our lege, they increasingly forge their own ply introduce a topic and the panel will iGen panel that keeping pre-work light way outside the home. In the words of take it from there, with friends probing and via text was more successful than one of our teen panelists, “I’m never and challenging each other. They’ll also scheduling additional touchpoints. home. I have two jobs, school, extracur- take it in directions that refl ect what It should be noted that, in addition riculars … I haven’t seen my mother they care about. It’s an engaging experi- to these considerations, all research in, like, three days.” As researchers, ence that they’re happy to repeat. with minors should follow ESOMAR we need to meet these busy teens and Older iGeners often have the matu- standards, including parental consent young adults on their terms. rity to interact with clients directly as and privacy rules. Ethnographic research can be chal- part of a panel. Our Ipsos teen panel has lenging given schedules but worth- taken questions directly from clients at Identify a path forward while. In a recent study, Guyatt found major companies on a wide range of top- Qualitative research with iGeners an ethnographic approach with teens ics including feminine care, automotive, presents a unique set of challenges and particularly insightful. “One thing that banking, tech, food, “vice” categories opportunities but if designed and ex- was surprising to the clients and the and more. They can also provide live ecuted thoughtfully, it can help brands parents was how much the teens had to reaction and interpretation for other identify a path forward to win with say,” she says. “They actually said a ton iGen research. This type of advisory this generation. And, of course, because of things the parents had never heard, role may be motivating to them as a they are fl uid and still developing, this like where they were getting informa- growth experience and résumé-builder. is not the type of research that is “one tion about their [health] condition or We fi nd iGeners often not afraid to and done” but should instead be an worries parents hadn’t heard. They be opinionated and take a stand, so ongoing conversation. don’t tell mum because it would upset they’re more than happy to share their her. There’s something to be said for opinions directly with brands. Based in Cincinnati, Karin O’Neill is a vice having the time and being in the right Of course, research schedules must president with Ipsos. She can be reached at [email protected].

www.quirks.com December 2018 // Quirk’s Marketing Research Review 43 ••• gen z research I me mine Gen Z and the challenges of the most individualistic generation yet

| By Kimberley Howard

snapshot Much has been said in recent years about the rapid rise of individualism. In March 2014, the very same month that the term “selfi e” spiked on Google Trends, Ross Douthat, politics, religion and moral values columnist for The New York Times, wrote, “In the future, it seems, there will A look at three Gen Z only be one ‘ism’ – Individualism – and its rule will never end.” trends and what they Douthat’s statement suggests individuality is only increasing and psychological research by Santos and Grossman (Psychological Science, July 2017) supports the claim. Data across 78 mar- mean for brands and Mkets and 51 years reveals most countries are moving towards greater individualism and this is researchers. closely linked to increased socioeconomic development. Individualism is on a continual upward trajectory – today’s young people, known as Gen Z, are the most individualistic generation yet. As analysts of human behavior, we questioned what this means for researchers and how we can help our clients tap into the individuality mega- trend to make better business decisions. We conducted a global study of individuality, combining survey data with qualitative interviews and in-depth desk research.¹ From this study, we’ve uncovered three global individuality trends for Gen Z, each with implications and opportunities for researchers, brands and marketers.

Trend 1: Defying the norms Gen Z express their individuality through vocalizing their social and political opinions. They’re a generation looking to pioneer change but, contrary to teens past, they’re keen to work within the system rather than destroy it. One key concern for Gen Z is ingrained cultural stereotypes and inequality. Prejudice towards LGBTQ+ people, gender inequality and racism rank higher in their concerns than they do for older generations. Gen Z want to break down the restrictive norms surrounding identity so that they have the freedom to express their individuality in a nuanced and “true” way. Our own research found 70 percent of Gen Z agree traditional gender roles are outdated, com-

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www.marcresearch.com pared with only 55 percent of Boomers. YouTubers the Cameo Project. Popular An example of this is The Basement – a But while Gen Z are looking to amongst Indonesian youth, they are streetwear community consisting of over change society, they still value com- pioneering change via their YouTube vid- 70 thousand members.⁵ They brand them- munity. Seventy percent of Gen Z in eos. They challenge existing Indonesian selves as a “family,” bonding over their our study agreed to the statement: “The stereotypes through comedy in order to unifi ed passion of streetwear culture. A wellbeing of society is much more im- educate older generations in a respectful similar example is Sneakhers – a positive portant than my needs as an individual,” way, through humor and fun. environment for females to celebrate equal to 70 percent Boomers. This means This research reveals Gen Z are pas- their love of sneakers. For these groups, they’re voicing their opinions in a way sionate and driven but still respectful of it’s less about “us vs. the world” and more that’s bold but also considerate of others. society as a whole, which counters the about building long-lasting friendships It’s no longer about anarchy or destroy- wider reputation of them as “lazy” and with people who are just as passionate as ing the system but more about intelli- “obsessed with social media.”² Gen Z’s fl u- you are about a niche topic. gent discussion for long-term change. id attitudes to gender, sexuality and race For researchers, being aware of these An example of this is Indonesian also have implications for researchers, as niche groups and how people are formu- analyzing consumers in terms of gender, lating identities now is key. They also for example, will soon be problematic as give us direction on the types of brands people begin to fall outside of these cat- successfully building these cult com- egories. We will need to view consumers munities; innovative enough to convert through a more varied lens as they begin a set of people into brand fans (and not to challenge the categories on which we just customers). build research. It’s also important to be For brands and marketers, recog- aware of their liberal agenda. As they nizing the desire young people have to age, core issues such as sustainability, connect with each other is important. diversity and equality in marketing and Brands should facilitate this need for employment, as well as having an ethical connection – set up groups, sponsor brand reputation, will all come further to them and be part of the conversation. the fore for our clients. But be aware, diehard subcultures of the past are outdated. Individuality for this Trend 2: Pick ‘n’ mix culture generation is more fl uid. It’s less focused Gen Z express themselves through their on restricting one’s interests to one sub- friendship groups, which are more culture and instead is more experimen- unique and more exclusive than subcul- tal of diff erent ideas, genres and tastes. tures of the past. This is largely caused by the amount of information accessible Trend 3: Genuine connections to us now via the Internet. Gen Z have Gen Z are open to brands that make an ef- been brought up with culture at their fort to relate to them and their individual fi ngertips, able to research and discover interests – as long as it’s genuine. They’re niche interests, across boundaries and quick to notice when marketers aren’t be- subcultures – a pick ‘n’ mix of style and ing authentic and quick to call them out culture, rather than subscribing them- on social media to damn their eff orts. selves to one clique. They are forming Some celebrated examples of brands new, even more unique tribes. tapping into youth culture include Con- According to Ruth Adams of King’s verse’s partnership with musician Tyler College London, “It’s a lot easier to be the Creator. For Gen Z, it was obvious promiscuous, subculturally speaking. this campaign was genuine, as Tyler was The semiotic signs are not quite as hard- seen wearing Converse before the part- edged as they used to be.”³ nership began. Equally, Converse were Gen Z’s motivations for joining these seen to support a lesser-known artist – tribes are also diff erent. While previ- helping boost his career and therefore ous subcultures were a way of rebelling gaining respect from this generation. against the mainstream and exerting Another example is Nike’s partnership your individuality against the norms, with female football club Romance FC, now the focus is on building closeness which was another instance of a big over unifi ed interests. This comes off brand using its status to support grass- the back of rising youth anxiety and roots movements relevant to its own loneliness as they become more isolated values: football and sport. behind their screens.⁴ However, there’s a fi ne line in win- These friendship communities often ning the hearts of Gen Z. An example begin online, usually through invite-only which received backlash is Puma’s groups with their own codes and norms. House of Hustle,⁶ where the brand set

46 Quirk’s Marketing Research Review // December 2018 www.quirks.com up an event in London’s SoHo, inviting For researchers, Gen Z’s vocal opin- individuality-a-journey-through-generations- cultures-and-trends/ people via a “burner” phone. The house ions and desire for change mean they’re itself was decorated with graffi ti on the often keen to work with researchers to ² http://www.bbc.co.uk/newsbeat/article/41348207/were-not-lazy-were-innovative- walls, dirty mattresses on the fl oor and prepare brands for the future or, alter- --generation-z-hits-back-in-live-debate blacked-out windows. Barbers, tattoo- natively, they want to join our industry ³ https://www.theguardian.com/culture/2014/ ists and jewellers off ered their services, when they come of age to infl uence mar/20/youth-subcultures-where-have-they-gone while DJs and acts performed. From brands themselves. 4 https://www.psychologytoday.com/gb/blog/ the perspective of Gen Z, this event felt why-we-worry/201612/social-media-loneliness- Kimberley Howard is culture and too forced and contrived. It had no real and-anxiety-in-young-people trends consultant at U.K. research firm relevance to the brand and also came 5 Join the Dots. She can be reached at https://www.facebook.com/groups/ across as off ensive, seen as glamorizing BasementApproved/members/ [email protected]. adolescent drug dealing during a period 6 https://www.campaignlive.co.uk/article/ of fatal violent crime in the capital. REFERENCES puma-apologises-terms-used-house-hustle- A Puma press release described ¹ https://www.illumestories.com/2018/06/ event/1461870 the event as “designed to celebrate creative entrepreneurial pathways of young urban dwellers” but Gen Z saw through this and could see it was just a marketing initiative. For marketers, Gen Z are open to brands looking to tap into their increasingly niche and individual tastes. Partnerships and collaborations are a great way to do this but brands need to ensure partners chosen are relevant + to their own brand values. Respect is earned through helping these grass- roots movements to succeed, rather than simply appropriating youth culture in an obvious marketing ploy. For researchers, this has implications for Gen Z as our respondents. Young people are keen to work with research agencies who truly want to understand and engage with their needs, so long as they’re approached and briefed in an honest way and their opinions are lis- tened to. For our study of Gen Z, we used our Illume Network – culturally savvy, leading-edge individuals tapped in to the world around them. Our Gen Z Illume Guides are keen to have their voices and opinions heard and consumer insight gives them an outlet to try and pioneer change from brands in a productive way.

A huge opportunity Hyper-individuality is only increasing and while it poses some fundamental challenges to both brands and researchers, Gen Z’s passion for individualism acts as a huge opportunity. A more experimental generation, they’re open to trying new products and services, crossing categories to build their individual identities. If our clients can successfully target this generation, they have the chance to build not only loyal customers but loyal brand fans who will celebrate them on social media via engaged brand communities. www.quirks.com December 2018 // Quirk’s Marketing Research Review 47 26 Top Research Tool Providers SPECIAL ADVERTISING SECTION

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Cint Civicom Marketing CoolTool Founded 1998 | 200 employees Research Services Founded 2012 | 25 employees Dmitry Gaiduk, CEO Tom Buehlmann, CEO Founded 2000 | 500+ employees worldwide Annie McDannald, Global Manager

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Critical Mix Course5 Intelligence Founded 2011 | 200+ employees globally Customer Lifecycle LLC Founded 2000 | 1,200 employees Hugh Davis and Keith Price, Co-CEOs Founded 2008 | 16 employees Ashwin Mittal, CEO Karin A. Ferenz, CEO

Course5 In today’s chal- Intelligence lenging mar- drives digital ketplace, we at transformation Customer Lifecycle for research orga- help organizations nizations through do more with less. We are a glob- analytics, insights Our passion is simplifying the creation al market research and artificial of high-quality insights. Companies consultancy work- intelligence (AI). around the world rely on CMIX, a ing with B2B/B2C The firm provides collaborative, all-in-one mix of the companies to plan full-service research operation ser- industry’s easiest and most powerful and conduct research to accurately vices powered by proprietary AI-based tools, to tap into the minds of consum- identify and measure requirements technologies that support clients in ers, customers and employees. Unlike for customer acquisition, satisfaction three areas: day-to-day research opera- other DIY survey platforms, CMIX and loyalty, share-of-wallet growth tions, custom research and generating offers 24/7 support throughout the and retention. With reach to about 3 deeper insights. A core offering for project lifecycle. Our always-available, million individuals in 160+ countries, market research operations is Course5’s experienced team is personally in- we conduct strategic qualitative and Optimizer Suite, an AI-based cognitive vested in providing the best customer quantitative research in multiple local- platform that delivers high speed, ef- experience. No matter the size or type ized languages on a worldwide basis. ficiency and quality across all market of project, we anticipate your needs We specialize in advanced quantitative research operational processes. The and provide thoughtful customer care. analytic techniques. We help compa- platform has an intuitive interface and See why more companies are switch- nies avoid costly mistakes by focusing is enabled with self-learning algo- ing to CMIX for enterprise-level survey on thorough front-end planning, ap- rithms, deep NLP engines and new-gen- software, global target audiences and propriate support for research execu- eration machine learning, making it interactive data visualization. Contact tion and action implementation at the far superior to other platforms driving us at [email protected]. pure automation. back end. Phone 800-651-8240 Phone 630-412-8989 Phone +91-22-4068-2822 www.cmix.com www.course5i.com www.customerlifecycle.us

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Displayr Founded 2017 | 41 employees Focus Pointe Global Digital Taxonomy Ltd Tim Bock, CEO Founded 1988 | 480 employees Founded 2016 Laura Livers, CEO Pat Molloy, CEO

FPG provides Digital Taxonomy high-quality Ltd. builds market marketing re- research insight search data col- and productiv- lection services ity tools, utiliz- by leveraging ing leading-edge new tools and technologies. Our technologies to software enables Clients demanding more than make market market research PowerPoint can provide? It’s time to insights more companies to im- switch to online, interactive reporting accessible, accurate and affordable. prove speed, en- with Displayr – the world’s first com- FPG Video Capture, powered by Living hance quality and reduce costs. Codeit plete all-in-one app designed for market Lens, is a new offering that provides a is a free-text and open-ended verbatim researchers. While you’re quickly rich data source to gather compelling coding tool, delivering unparalleled discovering that “lightbulb” moment qualitative insights. FPG’s 1.6 million speed (up to 300 percent faster than with Displayr’s simple drag-and-drop opt-in member panel, built for qualita- legacy tools) from its unique blending interface, it’s working behind the tive research, provides the articulate, of AI, machine learning, text analyt- scenes on the latest machine learning engaged and committed participants ics and human expert coders. Loadit and advanced statistical techniques required for any qualitative (online or – a “data wrangling” tool – automates for you. It’s also never been easier to in-person) or quantitative study. FPG data management and manipulation build and publish secure, interactive owns and operates 20 premier focus processes via an easy-to-use visual dashboards without being (or relying group facilities in major U.S. markets. interface. Loadit simplifies importing on) a computer programmer. Wow your Over a 30-year history, FPG has been multiple format data files, transform- clients by discovering the story and committed to providing its clients unri- ing their contents as required and sharing the wisdom with Displayr – valed research solutions with profes- delivering the output in the desired check out the link below. sional integrity and the highest level of format, minimizing errors, maximizing service quality. re-use and accelerating project setup. Phone 866-805-2419 www.displayr.com Phone 888-873-6287 Phone 513-307-4925 (U.S.); www.focuspointeglobal.com +44 (0)333 335 9965 (U.K.) www.digitaltaxonomy.co.uk

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Fuel Cycle IdSurvey Founded 2009 | 75 employees FocusVision Eran Gilad, CEO Founded 2002 | 10 employees Founded 1994 | 400 employees Mr. Andrea Martinelli, CEO Zlatko Vucetic, CEO Fuel Cycle is the leading market research cloud that combines both qualitative and quantitative data to power real-time business decisions. Through online communities, product FocusVision is a full-spectrum human exchanges, panels and more, Fuel IdSurvey is the definitive data collec- insights and analytics technology solu- Cycle offers the only all-in-one market tion software for telephone, Web and tions provider. Established in 1992, it research platform for brands to connect face-to-face offline interviewing. With was the first company to live-stream to their customers. With Fuel Cycle, its simple interface you easily design focus groups. The company now offers organizations can quickly act upon reli- and manage surveys of any complex- premium software solutions to collect, able data to help predict the future of ity. IdSurvey is a solution like no analyze and share data for customer their industry and stay one step ahead other thanks to its much-appreciated satisfaction surveys, brand tracking, of the competition. Headquartered features. You can mix multiple meth- focus groups, online communities, in Los Angeles, Fuel Cycle powers odologies in a single survey: one communications testing, segmenta- the world’s most customer-centric questionnaire, one sample, one final tion, NPS, product testing and more. brands including Google, Hulu, Church database. E-mail and SMS senders are FocusVision has more than 400 employ- & Dwight, AIG and more. Its part- also included to manage every step ees globally, with offices in the U.S., ners include Salesforce, Marketo, of the survey in the same interface. U.K., Bulgaria and Singapore. Trusted SurveyGizmo, Voxpopme and many IdSurvey is more than a software: our by 18 of the Top 20 Fortune 100 compa- others across the MR ecosystem. team can also assist you on third-party nies and all 10 of the Top health care www.fuelcycle.com and CPG companies, FocusVision was integrations or complex survey project honored for its outstanding innovation management. in customer experience management Phone +39 (0)75 8511473 www.idsurvey.com by the MarTech Breakthrough Awards in 2018. Phone 844-712-6777 www.focusvision.com

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Lucid Founded 2010 | 287 employees Pegasus Self-Service Patrick Comer, CEO Marketing Systems Group Sampling Platform Founded 2014 | 75 employees Founded 1987 | 60 employees Lucid unites Matt Dusig; Gregg Lavin; George Llorens, Co- Gerald Oberkofl er, CEO buyers and Founders sellers of survey sample in Marketing over 90 coun- Systems Group is tries, bridging a provider of the divide be- technology prod- tween global ucts, services and questions and information solu- human an- tions customized swers. Every for the survey, day, millions sensory and mar- of questions are answered via Lucid’s keting research programmatic marketplace, enabling community. MSG anyone in any industry to get real an- provides full-service qualitative and With Pegasus you can easily specify, swers. Lucid’s clients can ask questions quantitative global sampling and mar- price and populate your research study of targeted audiences and measure ket research intelligence. MSG offers a with qualified survey respondents. Our the effectiveness of their advertising package of expert market research tools second-generation platform provides efforts. This authentic, first-party data that go beyond sampling, including access to high-quality, richly profiled drives powerful insights in real-time. comprehensive list enhancement prod- respondents who match your exacting Lucid is headquartered in New Orleans ucts, an innovative automated feedback criteria. Save your company time and with offices in London, New York, and panel management platform for money. Manage sampling projects and Gurgaon, Sao Paulo and Sydney. recruitment, scheduling, data collec- control multiple supply sources. The Phone 504-264-5820 tion and custom reporting as well as platform is a multi-user solution that luc.id research-predictive and TCPA-compliant allows for sharing of responsibilities dialing systems. MSG also offers a full and visibility across project manage- suite of geographic information ser- ment teams. The key features and vices. We are committed to delivering benefits of Pegasus are pricing and quality results for our clients – an ideal feasibility tools, flexible sourcing of mix of expertise, service and innova- vendors, deeper profiling and targeting tion to make research easier and more of respondents, quota controls, compat- responsive. ibility with survey authoring platforms Phone 215-653-7100 and no infrastructure or platform costs. www.m-s-g.com Phone U.S. 888-229-6664; U.K. (+44) 020-8068-7070 PegasusMR.com

54 Quirk’s Marketing Research Review // December 2018 www.quirks.com 26 Top Research Tool Providers SPECIAL ADVERTISING SECTION

Q Research Software Research Now SSI Founded 2007 | 41 employees Founded 1977 Tim Bock, CEO Gary Laben, CEO

Research Now SSI is the world’s Recollective | Ramius leading global pro- Corporation vider of first-party consumer and Founded 1998 | 20+ employees Stephen Thompson, Executive Vice President professional data based on extensive, proprietary Ramius Corporation is the software market research panels. Around Most analysis tools make your job company behind Recollective, an inno- this core asset of opted-in, managed harder than it needs to be. Stressed? vative, cloud- data, the company has built innovative Wondering if you can get the job done based online re- data services and solutions that bring on time? Not anymore. Q makes it easy search platform. the voice of the individual to the entire for market researchers to find and Recollective marketing spectrum, from research report the stories in their data. You can combines a to marketing to advertising. Research do everything in Q from easily creating fully-featured Now SSI serves more than 5,800 crosstabs, brand mapping, segmenta- suite of qualita- market research agencies, media and tion and max-diff to exporting beauti- tive and quanti- advertising agencies, consulting and ful charts to PowerPoint with one click. tative research investment firms and health care and Even better? Q is easy to use (you can tools with col- corporate customers in the Americas, write code if you want but 98 percent laborative possibilities of the social Web Europe and Asia-Pacific. For more in- of Q users don’t feel the need – yep, and community-based research. Both formation about our range of data-driv- we’ve measured this). Plus, we’re here asynchronous and real-time research en offerings, go to www.researchnow. to coach you through everything with can be conducted on Recollective using com and www.surveysampling.com. 24-hour support from experts who any mobile, tablet or desktop device. Its understand market research. Uncover intuitive and elegant user experience why seven of the Top 10 market re- makes online research easy – every- search companies are using Q to make thing from three-day projects through their jobs easier by clicking on the link to annual communities with thousands below. of participants can be accommodated. Complementing this industry-leading Phone 866-805-2419 www.q-researchsoftware.com software, Ramius also offers services for training, panel provider integrations, study programming and more. Phone 613-369-5233 recollective.com

www.quirks.com December 2018 // Quirk’s Marketing Research Review 55 26 Top Research Tool Providers SPECIAL ADVERTISING SECTION

SurveyMonkey Toluna Audience Founded 2000 | 1,000+/- employees Founded 1999 | 700+ employees Frederic-Charles Petit, CEO Zander Lurie, CEO

Toluna provides Sawtooth Software consumer in- Founded 1983 | 30 employees sights designed Bryan Orme, CEO to empower success in today’s on-demand global economy. Powered by the perfect fusion of technol- SurveyMonkey Audience is the fastest ogy, expertise and the largest global DIY market research solution. Built community of influencers at the right into the SurveyMonkey platform, ready, Toluna delivers rich, reliable, we’ve integrated with panels in over real-time insights to individuals and Simple rating questions can yield unre- 100 countries to enable global con- companies of all sizes. Toluna offers liable data. But when you ask respon- sumer research anytime, anywhere and leading omnibus solutions powered dents to make realistic trade-offs using for any budget. With SurveyMonkey by the company’s automated insights methods like conjoint analysis and Audience, you can find exactly who platform. Clients can ask up to 30 ques- max-diff, you can uncover what they you need to reach with pre-profiled tions and receive answers in minutes, truly value. As the industry leader in targeting options or custom screening on demand, in real-time, globally. Our choice analytics, Sawtooth Software’s questions. Audience is fully automated automated consumer insights platform, powerful tools are used by many of the so you can instantly check project TolunaInsights™ underpins everything world’s most successful companies. You feasibility, get a cost estimate, launch we do. Clients can access the platform can survey your market, model people’s your project with one click and order directly, leverage Toluna’s managed ser- preferences and simulate their choices, express delivery for even faster turn- vices or create fully customized digital all within one easy-to-use survey plat- around. “There’s one time I targeted a consumer insights programs via our form. Users also gain free access to an survey right before leaving the office,” engineered services. amazing technical support team. Try says Anna Konopacz, consumer insights Phone 203-834-8585 corporate.toluna.com the world’s most powerful choice ana- manager. “I was on the subway home lytics software today! Request a demo and received a notification on my or download a free trial at sawtooth- phone that the Audience results were software.com. already in. My survey was completed!” Phone 801-477-4700 [email protected] www.sawtoothsoftware.com surveymonkey.com/audience

56 Quirk’s Marketing Research Review // December 2018 www.quirks.com 26 Top Research Tool Providers SPECIAL ADVERTISING SECTION

UserZoom Founded 2007 | 170 employees Alfonso de la Nuez and Dan Fishback, Co-CEO’s

UserZoom is the world’s most complete user experience (UX) research solution, allowing businesses to automate UX research for scale and speed. Through our all-in-one UX research platform and professional services, we empower businesses to generate the UX insights needed to design and deliver great digital experiences that impact the bottom line. Marketing research professionals use UserZoom’s UX insights platform to quickly and easily understand the impact of UX and CX on brand perception, benchmark brand experience against competitors and combine quantitative and qualitative UX insights with analytics data to get the complete picture on their audiences. Phone (U.S. head offi ce): 866-599-1550 userzoom.com departments with a full multi-mode survey platform that includes options to collect and process respondent data any time and any place: device- responsive online surveys, over-the- phone interviews (CATI, IVR and Voxco Survey Platform dialers) or face-to-face mobile offline Founded 1976 surveys. Voxco provides outstanding Vincent Auger, VP of Sales products and services to hundreds of customers in over 30 countries. The company has sales and support offices in Canada, USA, France, U.K., Germany and Australia. Additional information about Voxco can be found by visiting www.voxco.com. Phone 514-861-9255 www.voxco.com

Voxco has been a global leader in survey software for over 25 years. It provides survey organizations and insights

www.quirks.com December 2018 // Quirk’s Marketing Research Review 57 the company effective Jan. 1, 2019. n Canada-based company Explorer Bryan Segal, currently vice presi- Research has appointed Jonathan Asher Names of Note dent of sales, will assume the general as executive vice president, based in manager role. Minneapolis.

n Simmons Research, New York, has n Video technology company Voxpopme appointed Dana Sergenian as head of has appointed Jon Carbone as vice n In Great Neck, N.Y., Stuart Cohen has brand sales. president of VideoCX, the company’s joined Lieberman and FRC as vice presi- video-fi rst customer experience solu- dent, business development. n Sandie Spark- tion. man has been ap- n Members of the QRCA, St. Paul, Minn., pointed executive n Branford, Conn., have elected a board of directors for vice president, cli- company Touchstone the 2018-2020 term. The board members ent solutions for Research has pro- include: Tom Rich as president; Kelly Canada-based re- moted Samantha Heatly as vice president; Caroline Volpe search firm Leger. Sproul to qualita- as treasurer; Roben Allong as secretary; In addition, five tive research man- and Isabel Aneyba, Pam Goldfarb-Liss, people have joined ager to oversee the Ilka Kuhagen, Janet Standen and her client solu- Sparkman company’s online Laurie Tema-Lyn as directors. tions and sales and mobile quali- team: Laurent Maruani and Mickael tative research Sproul n The Interactive Advertising Bureau Lavergne at the Montreal office; division and Kyle (IAB), New York, has named Susan Amber Persad and Philip Skladowski Morrison to quan- Hogan as senior vice president of at the Toronto office; and Pardeep titative research research and measurement. She will Sharma for Leger’s American office manager to oversee be responsible for driving research in Philadelphia. the quantitative initiatives and overseeing the IAB’s research division. development of media measurement n Denver-based company NextHealth best practices and guidelines. Technologies has appointed Sonu Kansal n Nonprofi t or- as chief product offi cer. ganization Market n Stockholm-based software company Research Institute Morrison Cint has announced four new hires and n Warren, N.J., re- International, Ann an internal promotion. In New York, searcher Lightspeed Arbor, Mich., has appointed Jeffrey hires include Katie Gross, senior vice has added Jerrod Henning as executive director, eff ec- president of sales, Americas; Andrew Seaton as account tive Jan. 1, 2019. Henning replaces Reg Harvey, vice president of sales, East executive. He will Baker, who will retire on Dec. 31. Coast; and Marci DiGaetano, director of be based in Nash- client development. In San Francisco, ville. n Toronto-based survey software Lisa London has been hired as director company Q-Fi Solutions has appointed of client development and Katie Nelson n Shopper Intel- Dan Jackson as director of business has been promoted to vice president of ligence, a voice- Seaton development. partner success and supply operations. of-the-shopper metrics company, has appointed Jason n Encino, Calif., sampling company n Brent Bernie, general manager of Smith to lead the growth of its U.S. InnovateMR has hired Jill Bonnett as comScore Canada, will step down from business. global panel recruitment director.

n Branford, Conn., company Touchstone n New York online sampling company Research has promoted Kate Franzis to OvationMR has appointed Michel Jones senior project director. to the leadership team as general man- www.quirks.comarticles/2018/20181213.aspx ager and people leader.

58 Quirk’s Marketing Research Review // December 2018 www.quirks.com n Panel company Verve has appointed n Digital data collection company Light- sponsible for developing the company’s Rich Preedy, Tim Martin, Paul Lawson speed has promoted Siddhartha Dutta to global retail strategy. and Anna Williams to its European managing director, Asia. Dutta will take executive team, while Ron Orgiefsky overall responsibility for Singapore, n Drive Research, based in Syracuse, N.Y., and Jon Allison will join Marie Patenio India, Korea, Japan, Vietnam, Indone- has promoted Emily Taylor to senior on the North American executive team. sia, Cambodia, Thailand, Malaysia and research analyst. Additionally, Nick Baker has left the the Philippines. business for a new role. n Kenneth Ham- n Customer experience management ilton has joined n Insight confi rm Medallia Inc., San Mateo, Calif., has Branford, Conn., sultancy Firefish promoted Sophie Chesters to CMO. company Touchstone has appointed Research as senior Westin Grabow as n Research America, survey program- director in its U.S. Philadelphia, has mer. office, based in created four vice Brooklyn, N.Y. presidential man- n Kantar Public, Hamilton agement positions the public policy n U.K. research and has appoint- consulting division of London-based re- Grabow company Maru ed the following search company Kantar, has appointed Group has ap- to fill them: Amy Lucy Joyce as chief client offi cer for the pointed Brian James as chief client Benner as vice U.K. offi cer and president of consumer goods president of the Benner and services for its portfolio company Detroit office and n GfK MRI, New Maru/Matchbox. head of the retail York, has named and restaurant Maureen Doherty n U.K. consumer insights team; to the newly- insight agency Larry Durkin as created role of Join the Dots has vice president vice president of appointed two in Philadelphia, commercial data senior hires at leading the firm’s partnerships. its headquarters health care Doherty in Manchester: insights team; Whalen n In London, cus- Rory Corcoran as Jim Whalen as tomer data science Corcoran research director vice president company dunnhumby has made three ap- and Emily God- in Cincinnati, heading the consumer pointments to its media business: Jérôme dard as associ- insights team; and Will Krieger as Cochet as global managing director for ate director and vice president in Cincinnati, leading media; Julie Jeancolas as global head project lead. the sales and marketing team. of media partnerships; and Alexandre Cotarmanac’h as global head of product n Newton, Mass., n IDC Financial Insights, Framingham, media and customer engagement. research software Mass., has appointed Rivka Little as fi rm MarketSight research director, worldwide payment n Costa Mesa, Calif., research company has named Chris strategies, replacing James Wester, J.D. Power has hired Kyle Schmitt as Modzelewski as Goddard who will transition to lead analyst for managing director of its global insur- chief executive of- IDC’s Worldwide Blockchain Strate- ance practice. fi cer. Modzelewski, who will also join gies program. the company’s board of directors, suc- n Santa Monica, Calif., music company ceeds Michael DeNitto, who founded n GfK, Nuremberg, Germany, has ap- Universal Music Group has appointed and served as CEO of the company. pointed Olivier-Thomas Wade as vice Jaime Weston as executive vice presi- president global retail management, re- dent of consumer marketing. www.quirks.com December 2018 // Quirk’s Marketing Research Review 59 Research allowing Adobe to off er customer experi- Australia, New Zealand and Thailand. ence solutions across industries. The Ipsos’ expanded Australian and New Industry News transaction is expected to close during Zealand mystery shopping activities the fourth quarter of Adobe’s 2018 fi s- will be led by former Market Pulse cal year. Until the transaction closes, International employee Shaun Hellyer each company will continue to operate as director, mystery shopping Austra- independently. Upon close, Marketo CEO lia and New Zealand. The Thailand News notes Steve Lucas will join Adobe’s senior lead- mystery shopping operations will be led ership team and continue to lead the by former Market Pulse International n Borderless Access, based in India, Marketo team as part of Adobe’s digital Manager Witchaya Lekagul. has marked 10 years in the online and experience business. digital market research industry. n Nielsen, New York, has acquired n New York research fi rm Advanced Nuremberg, Germany, researcher GfK’s n LIM College, a New York City-based Focus has acquired MarketView Re- pet specialty point-of-sale business. The college focused on the study of business search, located in Danbury, Conn. investment doubles Nielsen’s coverage and fashion, has received approval from of the pet specialty segment by add- the New York State Board of Regents n U.K.-based social intelligence coming neighborhood pet specialty and to off er a Master of Science degree in pany Brandwatch and Boston-based veterinary clinics to its retail roster. It consumer analytics. The degree program consumer insights company Crimson will also provide retailers and manufac- will launch in the fall of 2019. Hexagon have signed a merger agree- turers with a view of performance and ment. The merger is expected to close competition across the retail landscape, n The University of St. Thomas in St. in Q4. Work to integrate the company’s inclusive of pet specialty stores, grocery Paul, Minn., has added a data analytics products will begin immediately but stores and mass merchandisers, from a major to its curriculum. both products will continue to be sup- single source. ported and operate independently for n The Certification Institute for an extended period. n According to a statement by Mark Research Quality, an ISO audit and Read, CEO of London-based communica- certifi cation body and subsidiary of the n Dentsu Aegis Network has acquired tions fi rm WPP, the company’s board Insights Association, has awarded certi- U.K. research company B2B Internation- has approved a formal process to review fi cation to Portland, Ore.-based research al. The fi nancial terms of the acquisition strategic options for market research company Hansa|GCR for compliance to were not disclosed. B2B International will company Kantar, including the possibil- ISO 27001. ISO 27001 provides a frame- become part of gyro, a full-service global ity of a strategic or fi nancial partner, work for companies to manage data se- agency dedicated to B2B marketing, and with WPP remaining a share owner. curity and establishes requirements for operate under the brand B2B Interna- information controls to manage people, tional – a gyro company. Alliances/strategic partnerships processes and technology. n Paris-based researcher Ipsos has suc- n London-based consumer electronics Acquisitions/transactions cessfully completed the acquisition of retailer Dixons Carphone and Nurem- the four global divisions of Nuremberg, berg, Germany, research company GfK n Adobe has agreed to acquire San Germany, research company GfK’s cus- have signed a partnership to share Mateo, Calif., marketing software and tom research business (customer experi- physical and online sales information. solutions fi rm Marketo for 4.75 billion. ence; experience innovation; health; Dixons Carphone will become part of Marketo’s engagement platform will and public aff airs) for an enterprise GfK’s point-of-sale tracking solutions be added to Adobe Experience Cloud, value of €105 million. for their sectors, which underpin GfK’s prescriptive analytics around market n Paris-based researcher Ipsos has ac- insights, consumer insights, marketing quired the mystery shopping staff , shop- eff ectiveness and sales eff ectiveness. pers and clients of research company Market Pulse International. As part of n InSites Consulting has onboarded www.quirks.com/articles/2018/20181214.aspx the transaction, 30 people from Market Mentha Capital, a private equity fi rm, Pulse International will join Ipsos in to help it accelerate non-organic growth

60 Quirk’s Marketing Research Review // December 2018 www.quirks.com through both regional expansion and giving grants to nonprofi ts that are doing the addition of strategic capabilities. n MFour Mobile Research, Irvine, Ca- work that fulfi lls the MREF mission. lif., has partnered with Newton, Mass., n Nielsen, New York, and Rakuten data analytics platform MarketSight on n Nonprofi t organization Market Intelligence have entered into an a solution that gives users customizable Research Institute International, Ann agreement that combines Nielsen’s options throughout the research pro- Arbor, Mich., has appointed Jeff rey Hen- online purchase data and product refer- cess. Clients who use MFour’s consumer ning as executive director, eff ective Jan. ence data with Rakuten Intelligence’s data can export it in SPSS or Excel form 1, 2019. Henning replaces Reg Baker, who consumer-sourced e-commerce panel. to the MarketSight platform. Users can will retire on Dec. 31. Released through Nielsen, the combined then create crosstabs and translate solution will provide a picture of the crosstabs into charts and other graphic n Industry practitioners from analytics omnichannel retail landscape for the representations. and artifi cial intelligence have joined U.S. FMCG industry, giving a view into together to form the Association of online and offl ine market performance Association/organization news Data Scientists in India (ADaSci), a and shopper behavior. nonprofi t organization for profession- n The Advertising Research Founda- als in data science, analytics, big data, n Los Gatos, Calif., TV streaming compa- tion (ARF), New York, has acquired artifi cial intelligence and machine ny Roku Inc. has announced a Measure- the Coalition for Innovative Media learning. Envisioned by Analytics India ment Partner Program to help brands Measurement (CIMM). Under the acqui- Magazine, ADaSci aims to foster col- and publishers quantify the impact of sition, CIMM will become a subsidiary laboration among data science decision OTT advertising campaigns running of the ARF, focusing broadly on the makers and stakeholders and serve as a on the Roku platform. The 11 partners advancement of media measurement. forum for promoting research, empow- include Acxiom, comScore, Experian, The new division, which will retain the ering data scientists and enthusiasts Factual, IHS Markit, Kantar, Nielsen, CIMM name and logo, will be headed and addressing the current challenges Nielsen Catalina Solutions, Oracle Data by current CIMM CEO and Managing of data science faced by organizations. Cloud, Placed and Research Now SSI. Director Jane Clarke. The acquisition was approved by the boards of both n The interim board of the Canadian n Costa Mesa, Calif., research company organizations. Research Insights Council (CRIC), the J.D. Power has formed an alliance new industry association established with online reputation management n Members of the QRCA, St. Paul, in response to the MRIA’s closure, has platform Reputation.com. The alli- Minn., have elected its board of direc- taken steps to formalize the associa- ance combines J.D. Power’s consumer tors for the 2018-2020 term. The board tion. The board voted in September to research, data analytics and advisory members include: Tom Rich as presi- endorse the standards of ESOMAR and capabilities with Reputation.com’s tech- dent; Kelly Heatly as vice president; has also taken measures to ensure the nology for capturing customer insights Caroline Volpe as treasurer; Roben continuation of the Certifi ed Marketing from social media and review sites to Allong as secretary; and Isabel Aneyba, Research Professional designation, vot- create a customer experience data solu- Pam Goldfarb-Liss, Ilka Kuhagen, ing to support an initiative spearheaded tion for B2C enterprises. Janet Standen and Laurie Tema-Lyn as by Robert Wong, a fellow of MRIA, Separately, J.D. Power has formed an directors. retired program coordinator of Georgian alliance with customer experience ana- College’s post-graduate research analyst lytics fi rm ClickFox. The alliance com- n The Marketing Research Education program and principal of RMCG Inc. bines J.D. Power’s consumer research, Foundation (MREF) has developed a Steps have also been taken to ensure data analytics and customer experience three-year strategic plan, which focuses the continuation of the Survey Registra- advisory capabilities with ClickFox’s cus- on four key areas: fi nancial resource tion System, which allows members of tomer journey analytics platform that development; providing service oppor- the public to verify the legitimacy of analyzes cross-channel journey interac- tunities for research professionals such research projects and to lay complaints. tions at fi nancial services, energy, retail, as trips to see the MREF’s work in Haiti; The board is aiming to hold its fi rst health care and insurance companies, creating leadership opportunities for re- formal open board meeting in the fi rst allowing organizations to determine searchers to gain experience as a member quarter of 2019. Once incorporated and actual customer interaction paths. of a nonprofi t board or committee; and formalized, CRIC’s membership will be www.quirks.com December 2018 // Quirk’s Marketing Research Review 61 opened up to the broader industry. The Intu and B2B International winning or at a facility) as well as software to interim board will remain in place until Judges’ Choice. enhance in-person fi eldwork. the association is formally established. n Claire Sporton, senior vice president n Customer insights agency SKIM has n The A to Z Communications Coalition of customer experience innovation at opened a new offi ce in Berlin, led by and the Insights Association have urged Oslo, Norway-based research technology Julia Görnandt as country manager Ger- the Federal Communications Commission company Confirmit, has been named a many. SKIM now has four offi ces across (FCC) to adopt an autodialer defi nition winner of the 2018 CX Impact Awards by Europe and 10 worldwide. that is consistent with Congress’ intent the Customer Experience Professionals in 1991 rather than following the lead of Association. n U.K. research and UX viewing studio a recent court decision that expands the fi rm i-view is opening a new facility in defi nition of an autodialer to “equipment n Research company GfK will hold Leeds City Centre, Yorkshire. The facil- that does not possess random or sequen- its NextGen Data Science Hackathon ity has four studios, including digital tial number generators” in violation of Competition from Jan. 17 to Jan. 28, technology for UX testing, dial testing, the original Telephone Consumer Protec- 2019. Undergraduate students will eye-tracking, behavioral observation, tion Act (TCPA). The Ninth Circuit Court work to solve marketing problems sup- emotional testing and neuromarketing. of Appeals recently ruled that the TCPA plied by GfK client mentors. GfK will is ambiguous about whether the law’s provide access to consumer data for the n BDI Research, a Spain-based research phrase “using a random or sequential students to analyze and interpret. On services provider owned by Schlesinger number generator” aff ects the storage Jan. 28, participating teams will have 10 Group, has opened a new facility in and production of such numbers, dismiss- minutes each to present their fi ndings Madrid. The facility includes three stu- ing the court decision that triggered the and suggested actions. The winning dios for focus groups, mini groups and current rewrite of TCPA regulation at the team will receive a 5,000 award, meet in-depth interviews and product tests. FCC and any regulations issued (or to be remotely with client mentors to discuss Features include a four-room research issued) by the FCC. their work and be featured in GfK pub- suite, client lounges and high-specifi ca- licity related to the event. The competition technology. Awards/rankings tion is open to undergraduates from any major attending schools in the U.S., n Lotus Research LLC, based out of Los n Los Angeles-based nonprofi t Women Canada and Mexico. Angeles, is changing its company name in Research announced the winner of to Ready to Launch Research. the Best Places to Work award, naming n Los Angeles-based nonprofi t Women Greenberg Strategy in fi rst place and in Research (WIRe) presented the WIRe n Online research company Rakuten acknowledging EMI Research Solutions MRX Diversity Champion Award at The Insight Global Inc. has opened an offi ce as runner-up. Market Research Event, recognizing in Kuala Lumpur, Malaysia, its eleventh Babita Earle, executive vice president location and eighth offi ce in the Asia n Caroline Frankum, CEO of War- of strategic partnerships at ZappiStore, region. The local team will be led by ren, N.J., researcher Lightspeed, and as the fi rst-place Gold award winner former Nielsen executive Collin Leow. Helene Silverman, senior vice president and JD Deitch, chief revenue offi cer at of client relations in North America for P2Sample, as the Silver award winner. n London-based company Chime’s Lightspeed, have been named HERoes Insight and Engagement Division, Champions of Women in Business n Mario Xavier Carrasco, co-founder which includes Facts International 2018, which recognizes female role and principal of Burbank, Calif., and Opinion Leader, has consolidated models who are helping increase gender cultural insights agency ThinkNow, and restructured its agencies, rebrand- diversity in the workplace. has received the 2018 Industry Change ing the division under its customer Agent of the Year award by the Next experience consultancy Watermelon n Oslo, Norway, research solutions fi rm Gen Market Research Group. The award Research. Additionally, Watermelon Confirmit announced the winners of recognizes Carrasco’s work to launch has joined VCCP, an integrated creative the 2018 AIR (Achievement in Insight ThinkNow ConneKt, a planning and agency group. and Research) Awards. Roisin Cooke, segmentation tool focused on the multi- SVP Operations, BuzzBack, was named cultural market. n Software company InsightsCentral AIR Market Research Professional and consulting company Olivetree Re- of the Year. Winners in the Agency New companies/new divisions/ search have merged to create Olivetree category include Beehive Research, relocations/expansions Insights, based in Cincinnati. The new B2B International, W5 and 2CV, with company has launched a planning and Join the Dots winning Judges’ Choice. n Research technology company management support system for scop- In the Project and Innovation category, Georama is rebranding as QualSights, ing, prioritizing and measuring the suc- winners include AND Agency (for both a qualitative insights platform. Qual- cess of insights projects. Carol Shea will text analytic project and multi-mode Sights off ers software to conduct mobile act as president of Olivetree Insights. project), Beehive Research, Delvinia, ethnography, diary studies, remote in- GMO Research and QRS Research, with depth interviews, focus groups (digital n U.K. research company Liveminds

62 Quirk’s Marketing Research Review // December 2018 www.quirks.com has announced expansion plans, funded agement/enterprise mobility manage- investment will support the expansion by triple digit revenue growth and a ment, supported by Hartwyk and Scott of its technical and commercial teams round of international private invest- Lawrence, analytics VP, performance in- with new hires in its offi ces across the ment. The company has made several sights; and market/industry, supported U.K., U.S. and Australia. new hires in the behavioral recruit- by Lawrence and Matt Swift, analytics ment, account management and devel- performance expert. n Research software company Qual- opment teams. The company has also trics, co-headquartered in Provo, Utah, announced new technical developments Research company earnings/ and Seattle, has fi led for a 200 million focused on expanding from Facebook fi nancial news IPO with the U.S. Securities and Ex- into other advertising networks like change Commission. The company has GoogleAds, LinkedIn and Weibo and n SVMK Inc., the parent company of applied to list its Class B common stock automation of the process to increase San Mateo, Calif., survey software fi rm on the Nasdaq Global Select Market capacity for clients. SurveyMonkey, closed its initial public under the ticker symbol “XM” but did off ering of 17,250,000 shares of its com- not list how many shares it would off er n Denver-based research company mon stock at a price of 12.00, which or the anticipated price per share. GeoPoll has opened a new offi ce in Johan- includes the full exercise of the under- nesburg, allowing the company to further writers’ option to purchase 2,250,000 n Nielsen, New York, reported rev- expand its public aff airs portfolio. The additional shares of its common stock. enues of 1.6 billion for the third quarter company, which has been active in South The shares began trading on The Nasdaq of 2018, down 2.5 percent compared to Africa since 2014, has employees already Global Select Market under the ticker the third quarter of 2017. based in the region and is in the process symbol “SVMK” on Sept. 26. of hiring research support staff , media n Paris-based researcher Ipsos re- analysts and account executives. Over the n U.K.-based video insight fi rm ported revenue of €427.9 million for coming years GeoPoll expects the offi ce to Voxpopme has received a £1.5 million third-quarter 2018, down 1.4 percent grow further with business development, follow-on investment from investment compared to €434 million in third-quar- client services and operations staff . group Mercia Technologies PLC. Mercia ter 2017. The company reported revenue fi rst invested in the company in Oct. of €1.21 billion for the fi rst nine months n London-based information company 2017, making its fi rst direct investment of 2018, down 4.3 percent compared to Ascential has merged its analytics in March 2018. Voxpopme says the €1.27 billion in 2017. businesses Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG to form Edge by Ascential, a new business that provides e-commerce- driven data, insights and advisory services for brand manufacturers and retailers. Michael Lisowski has been named president of Edge by Ascential and Boren Novakovic has been named managing director. The business has over 400 employees in 10 offi ces across North America, Europe and Asia. n Research company Q-insights, Los Angeles, has launched Driven by Q-insights, a division dedicated to automotive research. The division’s suite of solutions includes car clinics, usability tests, focus groups, online research, quantitative and qualitative telephone interviews, quantitative telephone- to-Web interviews and ethnographic in-home research. n Information, research and advisory fi rm AOTMP has launched new research practice areas for its global research and advisory business unit: new and emerg- ing technologies, supported by Andrew Hartwyk, research and advisory senior research director; telecom expense man- www.quirks.com December 2018 // Quirk’s Marketing Research Review 63 CALENDAR OF EVENTS ••• can’t-miss activities

ESOMAR will hold its Client Quirk’s will hold the 2019 Quirk’s Event – New York IQPC will hold its Customer Summit on December 12- Quirk’s Event – London on March 5-6 at the Contact Week Executive 13 at the PepsiCo Inc. HQ on February 12-13 at the Marriott Brooklyn Bridge in Exchange event on March 31 office in Purchase, N.Y. Intercontinental O2 in London. Brooklyn, N.Y. Visit - April 2 in Miami Beach, Fla. Visit www.esomar.org. Visit www.thequirksevent.com. www.thequirksevent.com. Visit bit.ly/2quQ1X3.

Insights Association will IQPC will hold its Market Pharma CI Europe Quirk’s will hold its 2019 hold its 2019 CEO Summit on Research Innovation event on Conference and Exhibition Quirk’s Event – Chicago on January 21-23 in Miami. Visit February 13-14 in Sydney. Visit will be held on March 5-6 April 2-3 in Chicago. Visit bit.ly/2JuaZhw. bit.ly/2PtfheD. in Basel, Switzerland. Visit www.thequirksevent.com. bit.ly/2xSy2N7. MREF will be taking a vision Worldwide Business Research ESOMAR will hold its Latin trip to Haiti to visit the will hold its eTail West 2019 Centaur Media will hold the America 2019 event on Joseph School on January 24- event on February 19-22 at the Insight Show on March 6-7 at April 7-9 in São Paulo. 27. Visit mrgivesback.org. JW Marriott in Palm Springs, Olympia Central in London. Visit www.esomar.org. Calif. Visit bit.ly/2pLP4cx. Visit www.insightshow.co.uk. IQPC will hold its Chief Data and KNect365 will hold its FUSE Analytics Offi cer Exchange on Merlien Institute will hold 2019 Global Data Summit will 2019 event on April 8-10 at the January 27-29 in San Diego. its MRMW APAC 2019 event on be held on March 7-8 in Golden, Radisson Blu Aqua in Chicago. Visit bit.ly/2zfREvZ. February 20-21 in Singapore. Colo. Visit bit.ly/2sRIeoM. Visit bit.ly/2vpiqRB. Visit apac.mrmw.net. KNect365 (IIR) will hold CX Talks: The Customer Merlien Institute will hold its Media Insights and AMA will hold its 2019 Winter Experience Summit will be its MRMW NA event on April Engagement Conference on Academic Conference on held on March 11 in Dallas. 10-11 in Cincinnati. Visit January 29-31 in Los Angeles. February 22-24 at the Hilton Visit cxtalks.org. na.mrmw.net. Visit bit.ly/2eyPzmx. Austin in Austin, Texas. Visit www.ama.org. Market Research Society will To submit information on QRCA will hold its 2019 hold its Annual Conference annual conference on January Southwest, Northwest, on March 12-13. Visit your upcoming confer- 30 - February 1 at the Southeast and Southern bit.ly/2IIEiwF. Hyatt Regency Savannah in California Chapters of the Savannah, Ga. Visit Insights Association will NMSBA will hold the ence or event for possible bit.ly/2m68CGV. host the 2019 Las Vegas Neuromarketing World Forum Joint Chapter Conference on March 13-15 in Rome. Visit inclusion in our print and Corinium Global Intelligence on February 27 - March 1 at bit.ly/2zy4MwG. will hold its Chief Customer Caesars Hotel and Casino in Las online calendar, e-mail Officer, USA event on Vegas. Visit bit.ly/2CQyZu1. IQPC will hold its Customer February 5-6 at the Grand Contact Week Asia event on [email protected]. For a Hyatt Buckhead in Atlanta. IQPC will hold its Customer March 19-20 in Singapore. Visit Visit bit.ly/2Q5KKAE. Contact Week Australia event bit.ly/2D5Q9Ed. more complete list of upon February 28 - March 1 in Pharma Market Research Queensland, Australia. Visit Merlien Institute will hold its coming events visit www. Conference USA will be held on bit.ly/2JHmSB1. Qual360 NA event on March 20- February 6-7 in Newark, N.J. 21 in Washington, D.C. Visit Visit bit.ly/1Sh6Yhi. Quirk’s will hold the 2019 na.qual360.com. quirks.com/events.

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Simplifying the Complex: A Practical Guide to B2B Customer Insights in the Digital Journey-Mapping Age: Mapping Simon McEvoy, U.K. Head of Strategy • Omobono Respondents to Online Many B2B organizations are trying to improve their CX by Behaviors mapping out customer journeys but how do you actually go Jessica Wong, Senior Research about doing it? In this talk, Simon McEvoy, head of strategy Manager • CBS Interactive at B2B creative agency Omobono, will walk you through a practical, step-by-step guide to mapping customer journeys, Surveys touching on: How to demystify complex buying journeys and multiple are a customer types; how you can identify a manageable number of persona commonly used research types, unlock hidden opportunities in customer pain points and create tool to learn more about experience maps that get internal buy-in; and how to make the task more human behavior but often manageable and focused on tangible deliverables. You’ll come away able rely on self-reported data. By to start mapping out customer journeys in your business and ﬁ nding new linking survey responses with opportunities to delight customers! online behaviors, we can get a deeper understanding of our users to discover insights and help solve business problems. This presentation will show various examples of how mapping respondents to Digitally Transforming Your Insights Function their digital behaviors helps Natalia Lumpkin, Director of Insights for EMEA • Mars PetCare inform audience growth, Kristi Zuhlke, CEO • KnowledgeHound editorial content and product Today our businesses are moving dramatically faster development strategy. than they ever have before. Hear how Mars is partnering with technology companies to digitally transform their Insights function to deliver insights faster than they ever have before. Research and the Elusive Generation Z End-to-End Automation: Have a Holly Carter, Director of Product Marketing • Conﬁ rmit Look Behind the Scenes! Anywhere in the World: Dezs Karasszon, Owner, CEO • DataExpert The Complexity of Brand Zsolt Apponyi, Innovation Specialist • Buyer Beware: A Critical Look DataExpert at Automated Survey Research Research at Virgin Thom Stebbings, Group Consumer Platforms Insight Lead • Virgin Group Maximizing the ROI from Speaker TBD • P2Sample How a one- Qualitative Research person research Bruce Ferguson, Vice President Qualitative Millennial Parenting: The New Research • SIRS (QRCA) function faces Family Dynamic the challenges of Chelle Precht, President • Complete Research Connection (QRCA) a unique brand Allison O’Keefe Wright, EVP, Managing Director of Research and Strategy • Open Mind Strategy structure at Virgin. The Folly of Misunderstanding ‘To Hell with Facts! We Need Youth Jennifer Roberton, Managing Director • Stories!’: The Power of Gamifying Qualitative Research – respondi Storytelling in Research Michael Brown, Head of Insight • UMWW It’s A Lot More than Just Playing Conor Wilcock, Director • B2B International Games Susan Fader, Strategist, Qualitative Researcher and Moderator • Fader & Associates

www.TheQuirksEvent.com Sessions as of November 15, 2018; additional sessions online Customer Experience from Talk to Action: An Interactive CLEAR M&C Saatchi Workshop Brand Experience Gap Lori Lafl in, CCXP, Customer Experience Champion • Cargill Texturizers and Specialties Results Voice of the customer input is only as good as the action it Ki Choi, Executive Director • CLEAR M&C Saatchi creates. Companies and brands that listen but do nothing Rhonda Hiatt, Chief Strategy Offi cer with the data and insights are wasting time and money. • CLEAR M&C Saatchi The good news: It can be much easier than you think to foster positive Geraint Jones, Global Marketing (and profi table) change in your organization using VOC.Join us for this Director • CLEAR M&C Saatchi session where Customer Experience Champion Lori Lafl in shares tips The Experience Gap: and tricks for taking action with your data. Regardless of the role you The gap between play in customer engagement/service or the model your team uses for brand promise and research and sharing insights, this workshop will arm you with practical reality. Which brands suggestions for moving the work beyond presentation mode. are getting it right, which brands are getting it wrong and how much is it costing them?

Overcoming Inevitable Fieldwork Challenges with Health Care Professionals Lynn Welsh, Chief Strategy Offi cer • Olson Research Group How to Build a Market Amanda Lipski, Director, Analytics • Olson Research Group Intelligence Organization It has never been more challenging to fi eld research with health care professionals than that Matters: A Case it is today. Criteria to reach the desired Study respondents is nuanced, timelines are Silvana Amparbeng, Research aggressive and results that stem from the research must be immediately Manager • Worldpay actionable. Fortunately there are several areas where researchers have Sharon Brant, Head of Global Market Intelligence • Worldpay the opportunity to mitigate the effects of fi eldwork challenges and ensure a successful outcome. This session will identify these stumbling blocks Companies and articulate ways to overcome them. don’t always use their market research organization in the most effective way. New Tools for Market Many times the research Segmentation team is relegated to “order Layered Learnings: takers” or perceived as a Stretching a Single Steven Cohen, Partner and Co-Founder • “nice-to-have” function or, in4mation insights Research Project Across Stuart Schwartz, Managing Director, Client even worse, used to prove a Multiple Modes to Growth • in4mation insights decision the company wants Satisfy a Plethora of to make. With the support of Video Won’t Kill the Research our new executive team, the Internal Information Worldpay Market Intelligence Star: How to Get the Most from Needs organization is trying to Marion Boeri, Global Lead of All Past Research change that perception. Thought Leadership Research • Carl Wong, CEO • LivingLens Spotify USA Elizabeth Morgan, SVP Marketing • Market Jillian Kramer, VP Research • Ypulse Logic Are demands Deep Dive on Purchase Behavior on your team Memory Reconstruction Infl uencers growing while Interviews: Revealing what budgets are Martin Oxley, Managing Director, Europe • People Can’t (or Won’t) Say in BuzzBack being cut? Hear how Spotify Silvena Milenkova, Chief Research Offi cer • layered insights to motivate Conventional Interviews BuzzBack Tatiana Gormley, VP, Research • BuzzBack and inspire advertisers, Doug Grant, Managing Director • Inqui Research develop partners, retain listeners, innovate products Square Peg, Round Hole: What Does Creative Effectiveness and communicate thought Matter? leadership. Are We Missing? Richard Butwinick, President • SellCheck Jenny Karubian, CEO, Founder • Ready to Launch Research Kerry Hecht Labsuirs, Founder, CEO • Echo Qualitative Support

Sessions as of November 15, 2018; additional sessions online www.TheQuirksEvent.com Digitally Transforming the Corporate Insights Function Reed Cundiff, General Manager, Customer and Market Research • Microsoft LONDON BROOKLYN CHICAGO Reed Cundiff, general manager of Microsoft’s customer and market research team, will take you on the journey his team has been on to build a digitally-transformed insights function. Follow the team’s path from early vision to ﬁ rst steps to lessons learned. This topic is a critical conversation for leaders who are interested in evolving their insights teams to deliver maximum business value in the current digital age. Growth mind-set required! The Future of Brewing Serena Smith, Category Manager • Molson Coors Is change coming or is it here What Consumers Say Isn’t Always What They Mean already? Adrianne Carter, Managing Director • D-Coded Insights Looking at the trends in the Asking consumers about their behaviors and market to ensure relevancy preferences is a dangerous route to take as they often for today’s and tomorrow’s don’t know the answer. Learn of ways to engage with consumer. consumers to get to the heart and truth of their actions and choices to take insight to a level that can be used throughout your business. Brands we have worked with to do this successfully: pladis, New York Bakery Company, Premier Foods, Unilever, Harry Ramsden, Belvoir and Now TV. From the Weeds to the Stars: How and Why to Think About Bigger Problems Making a Difference for the Business: Key Drivers of Success David Boyle, Customer Insights Director • Harrods

Michael Rosenberg, Managing Director • J.P. Morgan Too many brilliant The research organization exists to inform the analytical business and to enable enhanced decision-making minds are that will ultimately drive growth. At the same time, wasted on interesting but researchers often struggle with how best to make a difference within their ultimately less impactful respective organizations and how to attract the right level of attention. problems. They are stuck in This session will focus on some of the leading challenges and pitfalls that the weeds of the data or the researchers may confront within their organizations and highlight how challenges of our day to day. best to overcome them through a number of actionable case studies. Too few ask what it means to reach for the stars – the big, shiny, business-changing issues. David Boyle explains Why Don’t They...? Using why you must start asking Disrupting the World of MR Narrative Economics to Better bigger questions and making Adele Gritten, Managing Director - U.K. • Future Thinking Understand People a bigger difference. Susan Fader, Strategist, Qualitative Researcher and Moderator • Fader & Associates It’s Not Just About if You Like it: A Reasoned Action Approach Putting Patients Front Fixing Research Pain Points: to Predicting Consumer and Center in Health Care How Blockchain Will Shape the Behavior Research Industry Julia Maier, Analytics Associate • KJT Group Inc. Matt Marontate, SVP Sales • LivingLens Henry Chan, CEO • PREDIQT Sally Udayakumar, Fieldwork Consultant | Global • Just Worldwide Experience the New Generation Future Feedback: The Necessity of NPS Platforms of Rethinking How We Ask Frank Buckler, Ph.D., Founder and CEO • Success Drivers Questions Maurice Gonzenbach, Co-Founder • codit.co Andrew Grenville, Chief Research Offi cer • Pascal de Buren, Co-Founder • codit.co Maru/Matchbox www.TheQuirksEvent.com Sessions as of November 15, 2018; additional sessions online Defensive Development: Using Mobile Behavioral Research to Breaking Down the Create Competitive Products Product Silos in Brand Kyle Gollins, VP of Sales • Pollfi sh Health Tracking Simon Doolin, UX Researcher • Microsoft Mona Stronsick, Director of Market In a competitive marketplace, it’s hard to decide Research • Progressive Insurance which features should take priority in your product Michael Franke, Senior Market Research Analyst • Progressive road map. Microsoft shares how they targeted a Insurance competitor’s customer base using mobile behavioral data Glenn Staada, Senior Vice President • and gained insights based on activities, rather than self- Radius Global Market Research reported data, to learn about the impact and engagement Historically, of specifi c features and measured levels of satisfaction and Progressive interest to ensure the development of a compelling alternative product. has tracked the health of its products one by one. However, our brand tracker strategy needed to evolve to understand the consumer’s Developing a Customer-Obsessed Culture: How Insights “garage” and how it and Transformed Salesforce everything in it is insured. We Jacob Ayoub, Senior Director, Customer and Market Insights • Salesforce needed a way to measure how our brand is perceived Insights-driven businesses will take $1.2 trillion in revenue on a holistic basis – not per year by 2020. Why should you care? Because these losing our view of product- insights-driven businesses are coming after your customers specifi c markets but diving and your top line. The secret to success is putting the power deeper into how the array of customer insights to work. Jacob Ayoub will highlight the of products we offer are all seven decisions Salesforce made to transform into a customer-obsessed connected and refl ected culture. A culture that puts customers at the center of all strategic in the Progressive brand. initiatives – from the next breakthrough innovation to the corporate Progressive will explain its narrative shared on the Dreamforce stage. A culture that acts on 98 design for a brand tracker percent of research studies. evolution from product- specifi c to a more holistic measurement.

How and When to Use Online The Power of Real-Time Behavioral Data in the Subscription Qual for Designing Successful Video-on-Demand Era Consumer Studies Adam Portner, Vice President, Client Solutions • ProdegeMR Chris Havemann, CEO • RealityMine Ray Fischer, CEO • Aha! Strategic Online Qual Platform Subscription video-on-demand has emerged in the last decade as a preferred way to consume media and it’s only expected to increase from here. Personas vs. Segments: Why ProdegeMR and RealityMine partnered over the not Knowing the Difference can holiday season to tune in to some of the watching Cripple Your CX Program habits of a global panel offering to reveal unique Eric Hunter, VP Strategy • Russell Research insights from real-life consumer behavior. Decoding Disruption: Understanding Consumer AI You Can Drive My Car: Imagine That! How to Unlock Expectations for Brands Consumer Emotion, Identity Prospective Thinking for Insight Isaac Rogers, CEO • 20|20 Research and the Future of Self-driving and Inspiration Sonya Turner, Senior Director of Insights • 20|20 Research Vehicles Karen Lynch, Senior Director, Qualitative Research • InsightsNow Chris Neal, VP, Tech + Telecom • Chadwick Martin Bailey You’re Boring Me: How Story Customer Experience – Case Structure Keeps People from Tuning Out Studies in Science-based CX Peter Simpson, Principal • xsperient | Segmedica David Rothstein, CEO • RTi Research David Intrator, Chief Meaning Ofﬁ cer • RTi Research

Sessions as of November 15, 2018; additional sessions online www.TheQuirksEvent.com LONDON BROOKLYN CHICAGO

Research, Meet Communications: Getting to Know You: How Insights Teams Can Drive Alternate Stakeholders in PR Coverage Kyle Gollins, VP of Sales • Pollfi sh Your Organization Michael Moschella, Director • DKC Analytics Steve Seiferheld, Director, Market Harro Cyranka, Senior Data Strategist • DKC The Peaks and Pitfalls Research • Swedish Match Analytics of Max-Diff at Procter & Marketing Gamble Communicating and Persuading research David Hengehold, Consumer professionals continue to via Stories from the Conference Research Statistician • Procter & fi ght for infl uence in their Room to the Boardroom and Gamble organizations. Did you know Megan Peitz, Ingenuity Ambassador Beyond • Sawtooth Software you might have allies in unlikely places? Don’t let the Jeri Smith, CEO • Communicus Hitch a ride as we word “marketing” limit you explore the max- to just that department. This Six Principles for Six-Second diff landscape at P&G. Max-diff is talk will discuss how research Advertising can offer great impact just the ticket for for colleagues outside of Ashley Shelley, Research Director • Ameritest product benefi t/ Amy Shea, Brand Experience Director • marketing. Ameritest claim screening, package designs and product development for CPG. We’ll show how max-diff works with simple math (counting and averages). No proprietary Get to Know Your Customer – How to Uncover Qualitative software necessary! What Insights that Have Maximum Strategic Impact are your preferences for ice cream fl avors? We’ll take a Barbara Giaimo Rice, Director, Market Research • TechStyle Fashion Group Aditi Sahni, Senior Manager, Member Insights • TechStyle Fashion Group quick survey together, get real time results and see that TechStyle Fashion Group leverages rich data to best max-diff gets us more than serve the customers of its fi ve successful e-commerce the standard fi ve-point rating brands – JustFab, ShoeDazzle, Fabletics, FabKids and scale. Savage x Fenty. But data and numbers only tell one side of the story. TechStyle has a unique customer relationship where employees within each brand can interact face-to-face with real customers across the country. Learn how TechStyle leverages these Conquering E-Commerce by interactions to uncover insights that inform strategic business decisions across the organization. Capturing Consumers’ Gut, Heart and Mind Ericca Dennehy, VP of Account Management • AcuPOLL Precision Research Jeff Goldstein, President • AcuPOLL Precision Research George Brown, VP - Client Business Development • AcuPOLL Precision Research Research on Research: The Evolving Respondent Peter Manickas, Director • Comcast Scarlet Wynns, Ph.D., Senior Director • Comcast Accelerate Relevance – Making John Schiela, President, Phoenix Converged Technology & Media • Phoenix Marketing International Insights Sticky in Slippery Comcast teamed up with Phoenix MI to explore how Times the rapidly evolving world is affecting the way research Kelley Styring, Founder and Principal Researcher surveys are taken and the impact those changes can • InsightFarm Inc. have on the information collected. Gain insight into best practices in sampling (including combating fraudulent ‘Alexa, Order Heineken.’ Voice sample), the impact on scale setup and form in factor and the Digital Assistant: A results, the impact on device type used in surveys, visual graphics vs. Wake-up Call for Marketing textual graphics in presentations and explicit vs. implicit questioning. Speaker TBD • SKIM

www.TheQuirksEvent.com Sessions as of November 15, 2018; additional sessions online Improving Research By Doing Research: Learning from Market The Role of Segmentation in the Fight to End World Research Participants Hunger Amanda Stockwell, UX Consultant/Researcher • Andrew Willard, Partner • W5 Stockwell Strategy Gemi Hartojo, Relationship Marketing Manager • Rise Against Hunger Renee Wyckoff, Research Design Engineer • L&E Learn how Rise Against Hunger and W5 leveraged Research segmentation to understand key Rise Against Hunger audiences – volunteers, corporate decision makers and donors Enabling Breakthrough Ideas – to increase brand awareness, engagement and funding through Innovation Pipeline to create a movement to end world hunger. This case study Sprints presentation will highlight the beneﬁ t of applying research methodologies to address a global nonproﬁ t’s future brand Jason Hauer, Co-CEO • The Garage Group marketing and operational focus, how to leverage internal stakeholders and methods to ensure a smooth adoption and implementation process. Permission to Launch: Why Insight and Research is the Missing Ingredient in Successful Social Media Creative Babita Earle, EVP Strategic Partnerships • Zappi Broaden Your Agile Skill Set: How to Combine Consumer Insights and Experience Design Approaches to Get Deeper How to Optimize Co- Creation! Insights Faster Julie Loving, Director, Insights • TherapeuticsMD Jane Roach, Digital Customer Research Scientist • American Family Insurance Susan Robertson, Principal • Sharpen Innovation Monika Wingate, CEO and Co-Founder • Digsite Experience design (XD) researchers were early adopters of agile principles, using specialized Listen In: How Podcasts Can methodologies to iteratively design and test solutions Deliver Engaging Insights for while exploring behaviors and attitudes in-context. As Marketing Research marketing and product teams look to be more agile, Casey Bernard, Founder • Nimble MR (QRCA) what can we learn from XD approaches? American Family Insurance Research Scientist Jane Roach and Digsite CEO Monika Wingate will discuss how to merge XD principles with customer insights Has Anyone Ever Asked You while illustrating how XD approaches help companies get deeper What it Feels Like to be You? insights. Teresa Faust, Senior Manager, Research and Metrics • United Methodist Communications Kalinda Fisher, Founder/Managing Partner • Advocate Market Research

Increasing Research Rigor with How Video Among Engaged Stretching a Start-Up’s Pre- Hybrid QualQuant Survey Respondents Can Bring launch Research Budget Research Consumer Insights to Life Jessica Spilman, Senior Research Director • KJT Kimberly Marsh, Co-Founder/SVP • QualQuant Adam Portner, Vice President, Client Solutions • Group Inc. Signals ProdegeMR Katie Strother, VP, Medical Education • Cartiva Matt Marontate, SVP Sales • LivingLens Inc.

Using Segmentation to Drive CX Transformation How a Creative Research Approach is Helping the Scripps Marc Goulet, Vice President • Russell Research National Spelling Bee Explore Expansion Corrie Loefﬂ er, Director, Editorial • Scripps National Spelling Bee Taking Care: What Research with Roula Constantine, Research Director • MarketVision Research Suzanne Beane, Client Director • Landor Associates Extraordinary People Can Teach The National Spelling Bee ﬁ rst started in 1925 when nine Us About Being Extraordinary newspapers joined together to host a spelling bee. This Researchers year marks nine decades of the spelling bee. The Barbara Zamolsky, Senior Director • Smarty purpose of the spelling bee is and has always been Pants to help students improve their spelling, increase their vocabularies, learn concepts and develop correct English usage that will help them. The Scripps Spelling Bee is exploring expansion both domestically and internationally and utilized a creative research approach.

Sessions as of November 15, 2018; additional sessions online www.TheQuirksEvent.com Winning Casual Dining with Today’s Teens Mary McIlrath, Senior Vice President/Partner • C+R Research Nina Guest, Manager, Consumer Insights • Olive Garden LONDON BROOKLYN CHICAGO Olive Garden teamed up with C+R Research’s YouthBeat® analytics group to understand what is driving special occasion dining options for today’s teens. Utilizing their language (social media, photos, videos and imagery) and trending YouthBeat® data from when Millennials were teens, Olive Garden sought out to understand what drives their restaurant selections. They were also able to understand how these young consumers are different – and similar – and to formulate strategies for how to best serve them. Rise Up! The Manifesto for Revolutionary Marketing

Priscilla McKinney, CEO • Little Bird Marketing How Zappos Uses Conjoint Analysis for Superior Insights and Customer Segmentation Growing Up Sourav Bhuyan, Senior User Experience Researcher • Zappos Ruth Ingram, Senior Vice President, Research Bryan Orme, President • Sawtooth Software and Strategy • Insight Strategy Group Join Sourav and Bryan as they showcase how choice- based conjoint studies provide rigorous insights to Levels of DIY: Take Control companies like Zappos to better understand customer Without Overwhelming preferences around product concepts and offerings. Yourself You’ll not only learn the building blocks of a conjoint study Colson Steber, Co-CEO • Communications for but also the impact it brought to Zappos via a case study. Research We’ll take a quick online conjoint questionnaire and provide Jenny Mays, Insights Manager, Market and an intuitive example using simple math (counting and Customer Insights • The Climate Corporation averages) to show how conjoint analysis works. Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience Culture, Codes and Cognac: How We Used Semiotics to Jim Chastain, Human Insight Strategist and Co- Reinvigorate Grand Marnier’s Global Brand Assets and Enrich Founder • RealityCheck Jim White, Human Insight Strategist and Co- Mental Availability Founder • RealityCheck Sarah Jane Johnson, Principal • Athena Brand Wisdom Camila Rossetti, Global Consumer Insights Director • Campari Group Hooked on a Feeling: An This presentation will discuss how a global semiotic study Empirically-Derived Model of the helped Grand Marnier modernize its brand positioning by identifying the visual and symbolic “signiﬁ ers” that were Emotions that Brands Can Use most relevant in its key global markets. Unlike traditional to Reel in Customers and Create positioning research, which focuses on developing a single- Brand Loyalty minded brand promise, semiotic analysis can help develop Anne Beall, CEO • Beall Research Inc. a matrix of what Byron Sharp calls the “memory nodes” that support “mental availability”: colors, imagery, tonality, etc. The brand communications developed from this study strongly leverage multiple Operational Metrics Integration semiotic cues identiﬁ ed as both highly resonant with its target audience and Case Studies and ownable by Grand Marnier. Karin Ferenz, Principal • Customer Lifecycle LLC

Agile Insights in Action: Inspire Building an Insights Engine The Power of Play: Unlock Your Growth to Understand Today’s and Prospective Thinking with a Thomas Fandrich, Co-Founder and COO • quantilope Tomorrow’s Demand for Pork PlayFULL Research Technique Peter Aschmoneit, Co-Founder and CEO • Paul Metz, Executive Vice President/Partner • Karen Lynch, Senior Director, Qualitative quantilope C+R Research Research • InsightsNow Speaker TBD • The National Pork Board

www.TheQuirksEvent.com Sessions as of November 15, 2018; additional sessions online Mission Impossible: Making a Using Social Media Data to Client-Ready Dashboard in 30 Predict New Product Success Building Insight- Minutes Mark Garratt, Partner and Co-Founder • in4mation insights Led Strategy and Russ Budden, Director of Sales and Marketing Stuart Schwartz, Managing Director, Client • E-Tabs Activation through Agile Growth • in4mation insights Qualitative Monika Wingate, CEO and Co-Founder • Digsite Carrie Ericksen, Director of Consumer and Shopper Insights • Tillamook Bringing a DIY Online Community to Life: The 9-Year Success Making Story of voicesHUB by Experian consumer insights Tiffany Ng, Sr. Manager, Consumer Insights • Experian central to Holly O’Neill, Chief Insights Offi cer • Talking Business LLC organizational In the fast-changing categories of managing credit decisions reporting and identity protection, consumer insights isn’t easy, agility is paramount. That’s why Experian launched especially with the voicesHUB nine years ago. voicesHUB works because accelerated pace of we continually innovate – making and keeping our TM marketing and product customers center stage. Fielding over 1,000 research development. Tillamook topics, we leverage an agile but repeatable model. Hear Director of Consumer and Experian highlight how voicesHUB fuels business growth by uncovering Shopper Insights Carrie actionable fi ndings that drive product relevance and increase brand Ericksen and Digsite CEO affi nity year after year. Monika Wingate will discuss how to make consumer insights more central to today’s agile marketing and product development teams. They will also share Enabling Breakthrough Ideas for Kraft Heinz through how Tillamook leveraged Innovation Pipeline Sprints agile qualitative approaches Stacey Cox, Consumer Insights Leader • Kraft Heinz to increase sales of their Erin Faulk, Vice President of Lean Growth • The Garage Group shredded cheese products by Hear behind-the-scenes lessons learned 25 percent. from the trailblazing teams at Kraft Heinz who leveraged a fi ve-day innovation pipeline sprint approach to revitalize their portfolios and fi ll their three-year innovation pipelines with meaningful, Portfolio Re-Engineering: consumer-driven ideas. With iterative input from Go Beyond Price and Size constant consumer touchpoints over fi ve days, the teams transformed with Brand Equity and their historically linear process. The team will share the overall approach Gamifi cation they took, key enablers that led to their success and lessons they plan to apply to future growth challenges. Courageous minds only. Saurabh Aggarwal, Managing Director • Knowledge Excel Services Shahbaz Singh, Research Lead • Knowledge Excel Services Mohit Shant, Product Lead • Knowledge Excel Services

The No. 2 Ranked Pediatric Hospital Leverages a Community Bringing Up Baby in 5 to Learn from its Patients Languages: Using Mobile and Dave Krier, Vice President, Access Services and Family Relations • Cincinnati Children’s Ethnography to Understand Hospital Medical Center Colleen Hennegan, Vice President • MarketVision Research Differences in Global ‘Mommy Cincinnati Children’s Hospital Medical Center puts the Culture’ patient and families at the heart of everything they do Claire Brooks, President • ModelPeople Inc. and their recognition as the No. 2 pediatric hospital reﬂ ects their purpose. Understanding the emotional and physical facility needs to create better experiences can be challenging but work in an online community opened the doors to insights. Stories from research will highlight their patient-ﬁ rst approach with research and how it’s made a difference in providing better experiences.

Sessions as of November 15, 2018; additional sessions online www.TheQuirksEvent.com LONDON BROOKLYN CHICAGO February 12-13 March 5-6 April 2-3 FOR MARKETING RESEARCH AND INSIGHTS PROFESSIONALS 2019 2019 2019

INTRODUCING INTERACTIVE SMART BADGES

Klik’s interactive badges allow for easy and fast networking all in one place. Attendees in close proximity can quickly exchange information simply by both pressing and holding down the bottom of the badge. Bright LEDs will illuminate and ﬂ ash, letting you know that the information has been exchanged. Attendees can also receive content from speaking sessions without having to wait until after the event. During a session, simply click your badge and any materials the presenters make available will download and be accessible in the app. The Klik badge puts you in charge of the content you receive and connections you make!

With the Klik app you can: • Chat with other attendees and even request meetings • View proﬁ les of exhibiting ﬁ rms and request meeting times with particular vendors • Store your connections and event materials • Keep track of all personal meetings and events

SPECIAL EVENTS IN EACH LOCATION THE NIGHT BEFORE THE EVENT Women in Research Networking Event Women in Research (WIRe) will be hosting a complimentary, pre- conference networking event for Quirk’s Event attendees of all genders. Enjoy OPENING NIGHT cocktails, canapés and conversation while networking with market research industry leaders. WIRe is a non-proﬁ t Cocktails with Quirk’s organization that champions diversity in the marketing We’ve had a blast hosting Cocktails with Quirk’s in the research industry by arming women with the tools to past and The Quirk’s Event wouldn’t feel complete without develop professionally, build connections and stay everyone enjoying a few cocktails on us! After the ﬁ rst day inspired. of the show is done, mingle and network in the expo hall, enjoy free drinks and appetizers and take in the experiences with other attendees. EVENT CLOSING FOLLOWED BY... Expo Hall Happy Hour Opening Night After Party After the sessions end, grab a beer and stroll through the expo hall to After dinner, join other attendees to discuss learn and experience all of the latest the day’s events and have a nightcap with and greatest the industry has to offer. Quirk’s. Enjoy a relaxing evening with cocktails, music and conversation.

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Exhibitors and sponsors as of November, XX, 2018 www.TheQuirksEvent.com AN ACTIVE EXPO, WITH EXPERIENCES

LONDON BROOKLYN CHICAGO ENGLAND NEW YORK ILLINOIS

FEBRUARY 12-13, 2019 MARCH 5-6, 2019 APRIL 2-3, 2019

BLACK SWAN

MARKET RESEARCH INSTITUTE INTERNATIONAL THAT DRIVE YOUR MARKETING RESEARCH FORWARD

THE NEXT GENERATION ONLINE QUAL PLATFORM FOR MARKETING RESEARCH AND INSIGHTS PROFESSIONALS TheQuirksEvent.com YOU’LL BE IN GOOD COMPANY... Below is a list of just some of the corporate brands attending The Quirk’s Event this year.

AARP • AB InBev • AIG • Aimia • Allstate • American Express • American Greetings • AmeriFirst Home Mortgage • AMOREPACIFIC • Archer Daniels Midland Co. • AstraZenica • Barclays • Beiersdorf • Bizzabo • Blue Diamond Growers • BP • BulletinHealthcare • Burrell Communications • BuzzFeed • California Association of REALTORS® • Cancer Research UK • Caravan and Motorhome Club • Caterpillar Inc. • CBS • Cerner • Citi • Clarks • Clear M&C Saatchi • Columbia • TICKET PRICES START AT Conagra • Concordia Plan Services • Conde Nast • Coty • Crayola • De Volksbank • Diageo • $ * £ * Dish Network • Dyson • ElAraby Group • Emory Health Care • Estee Lauder • Etsy • Expedia • 120/ 120 Experian • Facebook • Fiskars Brands • Fuji Film • Gaska Tape • GSK • H.D. Smith • Hachette Publishing • Harley-Davidson Motor Company • Heineken • Home Instead, Inc. • Houghton Mifﬂ in Use discount code Harcourt • HSBC • Hu-Friedy • Hyatt Hotels • IBM France • IBM UK • IBM US • IDEXX • SAVE20

IEEE • IFPI • IGT • Ingredion • ISACA • Johnson & Johnson • JP Morgan Chase • Kraft Heinz * . C le or b p ila or a • Land O’Frost, Inc. • Lavazza • L’Oreal • Mars Wrigley • Materne North America • McDonald’s • at av e r s es age earc ack McKee Foods • Medela • Medtronic • Microsoft • Milwaukee School of Engineering • Molson Coors • hers only. Other p Mondelez • MTD Products • National Cattlemen’s Beef Association • Newsday • Novartis • NPR - National Public Radio • Omobono • Ookla • Pandora • Paramount Pictures • PepsiCo • Porsche Cars • Progressive Insurance • Project Lead The Way • Prudential • R.R. Donnelley • RBS • Revlon • Rotary International • RSA Insurance • Salesforce • ServiceNow • Stanford Alumni Association • Stanley Black & Decker • Stemilt Growers • Stryker • Swedish Match • TechStyle Fashion • Tesco • The AA • The Coca-Cola Company • The Wm. Wrigley Jr. Company • TherapeuticsMD • TJX • Toronto Blue Jays Baseball Club • True Value • Trunk Club • Turkcell • Uber • UBS • UK Greeting Cards • Ulta • Unilever • United Biscuts • United Methodist Communications • UPS • USG Corporation • Virgin Group • Vodafone • Walgreens Boots Alliance • WarnerMedia • Weber- Stephen Products • Wilko • Wipﬂ i LLP • Worldpay UK • Worldpay US • Yamaha Motors

LONDON BROOKLYN CHICAGO ENGLAND NEW YORK ILLINOIS

FEBRUARY 12-13, 2019 MARCH 5-6, 2019 APRIL 2-3, 2019

CHOOSE THE DATE AND LOCATION THAT WORKS FOR YOU 2019 Focus Group Facility Directory

Welcome to our annual directory of focus group facilities. Conducting focus groups at a quality research facility gives you the convenience of having a designated location, trained and professional researchers and the latest research technology all in one place. Here is a list of nearly 300 facilities worldwide.

In our online version (available at www.quirks.com), you can search multiple metropolitan areas, as well as map a single location or all locations.

A searchable version of this directory is available on our Web site at www.quirks.com

December 2018 // Quirk’s Marketing Research Review 79 14 locations with an extensive nationwide database. One y Codes experienced project manager will be your sole contact for the duration of your project at any of our markets. Our focus group suites are designed with tiered seating, Location: Office building, Freestanding building, Shopping mall volume controls, private phone booths, simultaneous in- Fieldwork Phoenix depth interview rooms and client-viewable test kitchens. CL - Client Lounge CUL-Computer Usability Lab 7776 Pointe Parkway W., Suite 290 We provide free high-speed Internet access in all client 1/1 - One-on-One Room PUL-Product Usability Lab Phoenix, AZ 85044 suites, conference rooms and lounges. Streamline is our 1/1OR - One-on-One Obs. VC - Videoconferencing Director Ph. 602-438-2800 in-house videostreaming option. TK - Test Kitchen WC - Webconferencing [email protected] (See advertisement on p. 105) TKO - Test Kitchen Obs. AU - Auditorium www.fieldwork.com Clay Turner, President Conference - Conference-Style Room Location: Office building Living - Living Room-Style Room Distance from airport: 5 miles, 10 minutes Multiple - Both Styles CL, CUL, 1/1, 1/1O, WC Room dimensions, when stated, are shown in feet. 19x23 14 Conference 22x24 20 Conference Schlesinger Group Phoenix 22x25 15 Conference 2355 E. Camelback Road, Suite 800 23x25 28 Conference Phoenix, AZ 85016 11x16 10 Conference Ph. 602-366-1100 Arizona [email protected] Fieldwork Phoenix offers both the setting and service www.schlesingergroup.com/en to make for an unforgettable research study. Located in Garth Friedrich, VP, Qualitative Solutions Phoenix the heart of a renowned resort area, we have 5 research Location: Office building suites with the ability to accommodate multiple set-ups Distance from airport: 6 miles, 15 minutes and group sizes. Step outside to our balcony and enjoy CL, 1/1, 1/1O, PTL, VC, WC Focus Group Facility the beautiful weather and gorgeous views of Phoenix. Our 20x15 12 Multiple on-site recruiting team is the most experienced in the area 24x17 10 Multiple and our client service staff is efficient and committed to C&C Market Research service. Along with a variety of recording options, we have A leading data collection and research services company C&C Market Research - Phoenix Metro/Desert Sky FocusVision 360-degree video with streaming. with 24 high-specification focus group facilities across 2019 Desert Sky Mall (See advertisement on p. 15, 25 and back cover) the US and Europe and a Global Solutions team providing 7611 W. Thomas Road, Suite 118 a worldwide reach. We deliver high-quality, intelligent Phoenix, AZ 85033 recruitment for consumer, heathcare and B2B markets Ph. 479-785-5637 or 877-530-9688 for any methodology: QUAL; focus groups; IDIs; online [email protected] focus groups; telephone interviews; online communities; www.ccmarketresearch.com ethnographic research; usability labs; neuroscience labs. Location: Shopping mall HYBRID: We seamlessly combine online surveys or online Focus Pointe Global - Phoenix Distance from airport: 15 miles, 20 minutes qual with traditional methods. Technology: The Wall by 1225 W. Washington, Suite 113 CL, 1/1, 1/1O, PTL, TK, VC, WC Schlesinger, HD recording and FV360 LIVE. Tempe, AZ 85281 5x7 2 Conference (See advertisement on inside front cover) Ph. 602-914-1950 or 888-873-6287 [email protected] C&C Market Research, an industry leader for over 25 www.focuspointeglobal.com years, is the complete answer to all of your market Shiela Mezulis, Facility Director research needs. Our highly trained data collection Location: Office building specialists and beautifully designed field locations, Distance from airport: 7 miles, 5 minutes combined with our state of the art programming and data CL, CUL, TK, VC, WC WestGroup Research transmission capabilities, will ensure your next project 21x20 14 Multiple 3033 N. 44th St., Suite 150 is a success. With data collection locations nationwide, 18x21 12 Multiple Phoenix, AZ 85018 we are the largest privately owned and operated market 21x17 18 Multiple Ph. 602-707-0050 or 800-999-1200 research company in the U.S. C&C has remained a leader [email protected] in today’s marketplace through hard work, ingenuity, and FPG sets the industry standard for qualitative/quan- www.westgroupresearch.com a dedication to quality that is second to none. titative marketing research data collection services, Carol Watson (See advertisement on inside back cover) including focus groups, taste tests, jury studies, product Location: Free standing facility placements, webcam interviews, online communities, Distance from airport: 5 miles, 10 minutes video capture, mobile and app-based research. FPG AU, CL, 1/1, 1/1O, WC has 20 locations nationwide: Appleton, WI, Atlanta- 20x17 12 Conference Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, 20x17 15 Multiple Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine 24x44 20 Multiple C&C Market Research CA, Kansas City MO, Los Angeles, Minneapolis, New York, C&C Market Research- Tempe Philadelphia, Phoenix, St. Louis, San Francisco-Sansome, We offer exceptional focus suites with one mega-group Arizona Mills Mall San Francisco – Post, Teaneck NJ. room (24x45), convenient to Sky Harbor Airport, 5000 Arizona Mills Circle, Suite T-546 (See advertisement on p. 3) Scottsdale, AZ and surrounding cities. Our facility offers Tempe, AZ 85282 dedicated lounges with closed-circuit TV for viewing, Ph. 479-785-5637 or 877-530-9688 client restrooms and wireless Internet access. Stationary [email protected] recordings are complimentary. Spanish language is a www.ccmarketresearch.com specialty and includes recruiting, on-site translator Location: Shopping mall and hostesses. Our interviewing center has 50 stations, Distance from airport: 8 miles, 15 minutes remote monitoring and bilingual interviewers. Benefit Plaza Research-Phoenix CL, 1/1, 1/1O, PTL, TK, VC, WC from our expertise in executing Web-based and multi- 2575 E. Camelback Road, Suite 800 15x15 6 Conference method studies. We are full-service with staff moderators. Phoenix, AZ 85016 15x15 6 Conference Ph. 602-381-6900 or 800-654-8002 [email protected] C&C Market Research, an industry leader for over 25 www.plazaresearch.com years, is the complete answer to all of your market Kendra Harman, Director research needs. Our highly trained data collection Location: Office building specialists and beautifully designed field locations, Distance from airport: 10 minutes combined with our state of the art programming and data CL, CUL, 1/1, 1/1O, TK, TKO, WC transmission capabilities, will ensure your next project 15x20 15 Conference is a success. With data collection locations nationwide, 14x19 10 Conference we are the largest privately owned and operated market 16x23 15 Multiple research company in the U.S. C&C has remained a leader in today’s marketplace through hard work, ingenuity, and The nation’s premier network of focus group facilities! a dedication to quality that is second to none. Plaza Research offers multi-city project coordination in (See advertisement on inside back cover)

80 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 Arkansas California Fort Smith Los Angeles C&C Market Research (See also Orange County) Focus Group Facility C&C Market Research - Northwest Arkansas Northwest Arkansas Mall 4201 N. Shiloh Drive, Suite 1820 Fayetteville, AR 72703 Ph. 479-785-5637 or 877-530-9688 C&C Market Research [email protected] C&C Market Research - Fort Smith www.ccmarketresearch.com Adler Weiner Research Los Angeles, Inc. Central Mall Location: Shopping mall 10960 Wilshire Blvd., Suite 1250 5111 Rogers Ave., Suite 40C Distance from airport: 25 miles, 30 minutes Los Angeles, CA 90024 Fort Smith, AR 72903 CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Ph. 310-440-2330 Ph. 479-785-5637 or 877-530-9688 20x15 6 Conference [email protected] [email protected] www.adlerweiner.com www.ccmarketresearch.com C&C Market Research, an industry leader for over 25 Michael Willens, Managing Director Location: Shopping mall years, is the complete answer to all of your market Location: Office building Distance from airport: 3 miles, 10 minutes research needs. Our highly trained data collection Distance from airport: 11 miles, 20 minutes CL, CUL, 1/1, PTL, TK, VC, WC specialists and beautifully designed field locations, com- CL, CUL, VC 4 Conference 14x15 10 Conference bined with our state of the art programming and data Directory transmission capabilities, will ensure your next project 18x18 15 Conference C&C Market Research, an industry leader for over 25 is a success. With data collection locations nationwide, 18x18 15 Conference years, is the complete answer to all of your market we are the largest privately owned and operated market 16x20 15 Conference research needs. Our highly trained data collection research company in the U.S. C&C has remained a leader specialists and beautifully designed field locations, com- in today’s marketplace through hard work, ingenuity, Adler Weiner Research Los Angeles is located in the bined with our state of the art programming and data and a dedication to quality that is second to none. heart of diverse and historic Westwood, near the transmission capabilities, will ensure your next project (See advertisement on inside back cover) University of California at Los Angeles. This pristine is a success. With data collection locations nationwide, qualitative center has four large conference rooms with we are the largest privately owned and operated market client viewing, client lounges with stunning views of research company in the U.S. C&C has remained a leader Little Rock Los Angeles and the foothills, a fully equipped prep and in today’s marketplace through hard work, ingenuity, service kitchen, and state-of-the-art audio and visual and a dedication to quality that is second to none. components such as digital audio and video recording (See advertisement on inside back cover) HD video, wall mounted LCD televisions, and an in-house streaming service. There is also a fifth room, a non- viewed IDI space, ideal for a small breakout interview or as a supplementary room for a second moderator. Two ShareView Research of our focus group rooms open into a singular spacious, 301 N. Shackleford Road, Suite E2 double-viewed focus room perfect for mock-juries, class- Little Rock, AR 72211 room, and theater-style studies. With a keen attention C&C Market Research Ph. 501-225-9959 or 501-666-2281 to detail and a goal to deliver only the finest work, Los C&C Market Research - Fort Smith [email protected] Angeles Adler Weiner will inspire return visits. Essex Mall www.shareviewresearch.com 1115 S. Waldron Road, Suite 207 Anne Smith Fort Smith, AR 72903 Location: Office building Ph. 479-785-5637 or 877-530-9688 Distance from airport: 15 miles, 20 minutes [email protected] 1/1, VC www.ccmarketresearch.com 17x17 12 Multiple Location: Shopping mall C&C Market Research Distance from airport: 3 miles, 10 minutes ShareView Research is Little Rock’s largest full-service C&C Market Research - Los Angeles - Northridge CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC focus group facility. We are affiliated with Field Northridge Fashion Center 4 Conference Management Specialists, Inc., a market research com- 9301 Tampa Ave., Suite 69A 16x20 10 Conference pany equipped with a veteran team skilled in recruiting, Northridge, CA 91324 interviewing, and research methodologies that has Ph. 479-785-5637 or 877-530-9688 C&C Market Research, an industry leader for over 25 been operating for more than 20 years. Our respondent [email protected] years, is the complete answer to all of your market database is the largest in the Little Rock area. Field www.ccmarketresearch.com research needs. Our highly trained data collection Management Specialists, Inc. can help you meet your Location: Shopping mall specialists and beautifully designed field locations, com- market research needs by providing off-site focus groups Distance from airport: 28 miles, 60 minutes bined with our state of the art programming and data anywhere in the state, multi-city facility coordination, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC transmission capabilities, will ensure your next project facility services, field management, and more. 6 Conference is a success. With data collection locations nationwide, we are the largest privately owned and operated market C&C Market Research, an industry leader for over 25 research company in the U.S. C&C has remained a leader years, is the complete answer to all of your market in today’s marketplace through hard work, ingenuity, research needs. Our highly trained data collection and a dedication to quality that is second to none. specialists and beautifully designed field locations, com- (See advertisement on inside back cover) bined with our state of the art programming and data transmission capabilities, will ensure your next project is a success. With data collection locations nationwide, we are the largest privately owned and operated market research company in the U.S. C&C has remained a leader in today’s marketplace through hard work, ingenuity, and a dedication to quality that is second to none. (See advertisement on inside back cover)

www.quirks.com December 2018 // Quirk’s Marketing Research Review 81 Adept apart in the Los Angeles market. Our Beverly Hills y Codes facility is a “star” and has been meticulously designed with comfort and flexibility in mind, accommodating every type of research project. With rooms able to seat Location: Office building, Freestanding building, Shopping mall up to 75, this facility has high speed internet, private Focus Pointe Global - Los Angeles parking, Instant Update™ and Instant Access™ technol- CL - Client Lounge CUL-Computer Usability Lab 400 Corporate Pointe, Suite 855 ogy, and internal/external streaming. Our database of 1/1 - One-on-One Room PUL-Product Usability Lab Culver City, CA 90230 200,000+ “Angelenos” reflects the city’s unqiueness and 1/1OR - One-on-One Obs. VC - Videoconferencing Director Ph. 310-260-8889 or 888-873-6287 diversity offering clients local, regional and national TK - Test Kitchen WC - Webconferencing [email protected] reach. TKO - Test Kitchen Obs. AU - Auditorium www.focuspointeglobal.com Donna Flynn, Executive Director Conference - Conference-Style Room Location: Office building Living - Living Room-Style Room Distance from airport: 8 miles, 25 minutes Multiple - Both Styles CL, CUL, 1/1, 1/1O, TK, VC, WC Room dimensions, when stated, are shown in feet. 22x24 20 Multiple 20x22 20 Multiple Jackson Adept Research Encino/Los Angeles 20x22 20 Multiple 16130 Ventura Blvd., Suite 200 Encino, CA 91436 FPG sets the industry standard for qualitative/quan- Ph. 310-279-4600 or 818-325-3200 titative marketing research data collection services, [email protected] including focus groups, taste tests, jury studies, product www.jacksonadept.com placements, webcam interviews, online communities, Angela Lorinchak, President video capture, mobile and app-based research. FPG Location: Office building C&C Market Research has 20 locations nationwide: Appleton, WI, Atlanta- Distance from airport: 11 miles, 20 minutes C&C Market Research -LA Palmdale Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, CL, 1/1, 1/1O, TK, VC, WC Focus Group Facility Antelope Valley Mall Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine 34x32 25 Conference 1233 Rancho Vista Boulevard, Suite 505 CA, Kansas City MO, Los Angeles, Minneapolis, New York, 21x20 20 Conference Palmdale, CA 93551 Philadelphia, Phoenix, St. Louis, San Francisco-Sansome, 20x16 18 Conference Ph. 479-785-5637 or 877-530-9688 San Francisco – Post, Teaneck NJ. 20x16 12 Conference [email protected] (See advertisement on p. 3)

2019 www.ccmarketresearch.com Jackson Adept’s Encino facility, in the heart of the Location: Shopping mall Valley, offers clients the same luxury and flexibility as Distance from airport: 10 miles, 20 minutes our Beverly Hills facility with a more traditional feel. CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Four rooms, each with spacious viewing rooms capable 12x14 4 Conference of seating up to 20 clients, are equipped with Instant Update technology, high speed internet access, heavy C&C Market Research, an industry leader for over 25 House of Marketing Research electrical outlets, and rooms that can accommodate years, is the complete answer to all of your market 2555 E. Colorado Blvd., Suite 205 up to 50 people at once. Private hostess stations allow research needs. Our highly trained data collection Pasadena, CA 91107 clients the access to their Assistant, while the central specialists and beautifully designed field locations, Ph. 626-486-1400 check-in area offers tight security and control over combined with our state of the art programming and [email protected] participants. data transmission capabilities, will ensure your next www.hmr-research.com project is a success. With data collection locations Amy Siadak, President nationwide, we are the largest privately owned and Location: Office building operated market research company in the U.S. C&C has Distance from airport: 20 miles, 30 minutes remained a leader in today’s marketplace through hard CL, CUL, 1/1, VC, WC work, ingenuity, and a dedication to quality that is 20x20 30 Multiple second to none. 12x11 7 Conference Plaza Research-Los Angeles (See advertisement on inside back cover) 6053 W. Century Blvd., Suite 100 Where do you go when you’re looking for a leading Los Angeles, CA 90045 focus group facility in Los Angeles? House of Marketing Ph. 310-645-1700 or 800-654-8002 Research is LA’s premier focus group facility. Our multi- [email protected] farious database, recruiting staff and expert moderators www.plazaresearch.com bridge a wide range of “languages” to effectively com- Amy Haley, Director municate with your target market. From Cantonese to Location: Office building Focus & Testing, An Insights Center Facility consumer products ... Hispanic to high-tech ... Mandarin Distance from airport: 1 minute 5016 Parkway Calabasas, Suite 101 to medical ... we talk your customer’s language. HMR’s CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC Calabasas, CA 91302 superlative facility combines modern with comfort. We 16x22 20 Conference Ph. 818-347-7077 are your research partner not just a supplier. Begin your 16x18 20 Conference [email protected] research at www.hmr-research.com. 16x19 12 Conference www.focusandtesting.com Spence Bilkiss, President The nation’s premier network of focus group facilities! Location: Office building Plaza Research offers multi-city project coordination in Distance from airport: 15 miles, 20 minutes 14 locations with an extensive nationwide database. One CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC experienced project manager will be your sole contact 35x24 15 Multiple for the duration of your project at any of our markets. 22x20 15 Conference Jackson Adept Research - Beverly Hills Our focus group suites are designed with tiered seating, 22x20 15 Conference 345 N. Maple Drive, Suite 325 volume controls, private phone booths, simultaneous in- 20x18 12 Conference Beverly Hills, CA 90210 depth interview rooms and client-viewable test kitchens. Ph. 310-279-4600 We provide complimentary high-speed Internet access Built in 2010, this 12,500-sq.-ft. premier taste test and [email protected] in all client suites, conference rooms and lounges. focus group facility is designed with your comfort and www.adeptresearch.com Streamline is our in-house videostreaming option. research needs in mind. With three large focus suites, Angela Lorinchak, President (See advertisement on p. 105) a 1,250-sq.-ft. commercial test kitchen, residential Location: Office building kitchen, CLT room that seats up to 50 with dividers Distance from airport: 13 miles, 25 minutes and three separate waiting areas to prohibit respon- CL, 1/1, 1/1O, TK, VC, WC dent mingling, this facility is plush, accommodating, 18x17 15 Conference contemporary and affordable. An extensive database 19x15 13 Conference representative of LA County allows for bilingual, B2B 22x21 25 Conference and medical and thorough follow-up reduces the risk of 21x14 13 Conference no-shows and helps deliver qualified respondents. 21x16 13 Conference 22x21 13 Conference 19x16 13 Conference

Our six spacious suites a few blocks from Rodeo Drive with tiered seating ( for up to 25 clients) sets Jackson 82 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 Orange County (See also Los Angeles)

Schlesinger Group Los Angeles Focus Pointe Global - Irvine Focus Group Facility 10880 Wilshire Blvd. Jamboree Center Los Angeles, CA 90024 5 Park Plaza, Suite 200 Ph. 310-295-3040 Irvine, CA 92614 Adler Weiner Research Orange County, Inc. [email protected] Ph. 949-251-1122 or 888-873-6287 3121 Michelson Drive, Suite 100 www.schlesingergroup.com/en/locations/united- [email protected] Irvine, CA 92612 states/los-angeles www.focuspointeglobal.com Ph. 949-870-4200 Scott Baker, SVP, Client Solutions Ingrid Robertson, Facility Director [email protected] Location: Office building Location: Office building www.adlerweiner.com Distance from airport: 12 miles, 20 minutes Kristen Verdoia, Facility Director CL, 1/1, 1/1O, PTL, VC, WC FPG sets the industry standard for qualitative/quan- Location: Office building 21x18 14 Multiple titative marketing research data collection services, Distance from airport: 2 miles, 10 minutes 20x19 14 Multiple including focus groups, taste tests, jury studies, product CL, CUL, VC 20x19 14 Multiple placements, webcam interviews, online communities, 17x19 15 Multiple 24x18 16 Multiple video capture, mobile and app-based research. FPG 17x21 15 Multiple 18x18 Conference has 20 locations nationwide: Appleton, WI, Atlanta- 17x21 15 Multiple 10x18 Conference Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, 17x15 10 Multiple Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine Directory A leading data collection and research services company CA, Kansas City MO, Los Angeles, Minneapolis, New Adler Weiner Research Orange County is located in with 24 high-specification focus group facilities across York, Philadelphia, Phoenix, St. Louis, San Francisco- Irvine, California, right off of the freeway and less than the US and Europe and a Global Solutions team providing Sansome, San Francisco – Post, Teaneck NJ. five minutes from the Santa Ana Airport and UC Irvine. a worldwide reach. We deliver high-quality, intelligent (See advertisement on p. 3) This tranquil and spa-like facility has four beautiful recruitment for consumer, heathcare and B2B markets conference rooms with client viewing, remote viewing for any methodology: QUAL; focus groups; IDIs; online ability in client lounges with available work stations, focus groups; telephone interviews; online communities; San Diego and a stunning fully-equipped prep and service kitchen ethnographic research; usability labs; neuroscience labs. in a modern home design. Two of our focus group rooms HYBRID: We seamlessly combine online surveys or online open into a singular spacious, double-viewed focus qual with traditional methods. Technology: The Wall by room perfect for mock-juries, classroom and theater- Schlesinger, HD recording and FV360 LIVE. style studies. Premier audio visual abilities are available: (See advertisement on inside front cover) digital audio and video recording, HD video and wall mounted LCD televisions and an in-house streaming Flagship Research service. Orange County’s service excellence combined 1011 Camino Del Rio S., Suite 405 with recruit and project management support from the San Diego, CA 92108 Los Angeles office, means close, unique attention to Ph. 619-849-1111 or 888-949-4827 every project detail enabling achievement of goals and [email protected] www.flagshipresearch.com Test America, a division of CRG Global project success. Russell Duong Westfield Santa Anita Mall Location: Office building 400 S. Baldwin Ave., Suite 104-L Distance from airport: 1 miles, 5 minutes Arcadia, CA 91007 18x22 10 Multiple Ph. 800-831-1718 19x19 15 Conference [email protected] 20x16 15 Conference www.crgtestamerica.com Fieldwork L.A. - Orange County Jennifer Schwartz, Director of Field Operations 2030 Main St., Suite 300 “It’s all about quality recruiting. Flagship records every Location: Shopping mall Irvine, CA 92614 recruiting call. A full-time staff member listens to and Distance from airport: 34 miles, 40 minutes Ph. 949-252-8180 archives each recording as validation of the recruit. CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC [email protected] These recordings are available to you at any time, before www.fieldwork.com and after your groups, and you are welcome to share Test America, the data collection division of CRG Global, Kami Celano, President them with your client. This can be very helpful when offers consumer testing facilities that are characterized Location: Office building clients are concerned about the qualifications of a by the highest in quality standards and are positioned Distance from airport: 1 miles, 5 minutes respondent or when a respondent from a client list has in high traffic retail locations throughout the U.S., CL, CUL, 1/1, 1/1O, TK, WC complained about the recruiting call. We now have the providing virtually unlimited access to the consumer. 9x23 12 Conference ability to host and recruit projects nationwide, as well as Specifically designed for conducting product level 22x32 50 Conference specialize in medical recruiting. research, our sites are equipped to conduct the most 19x21 12 Conference complex tests. We specialize in CLTs, HUTs, focus groups, 22x20 18 Conference mobile research, and more. Select facilities include sen- 22x20 18 Conference sory booths, fragrance evaluation rooms, test kitchens, laundry rooms, and focus and viewing rooms. Fieldwork OC is located in Irvine, California, just 5 minutes from the Orange County Airport. Commitment to quality is our number one priority. Our facility offers 5 spacious research suites ready for set up in any configuration. Large viewing rooms have comfortable tiered seating with attached lounges. We offer a variety of recording options and immersive 360-degree video with streaming provided by FocusVision. After a long day of research, you have quick access to fine restaurants, shopping, the beach and Disneyland. (See advertisement on p. 15, 25 and back cover)

www.quirks.com December 2018 // Quirk’s Marketing Research Review 83 expertly designed research suites, each with their own y Codes discussion/interview room, observation room, and client lounge. In addition, our CLT room consist of 33 testing stations and our test kitchen can accommodate almost Location: Office building, Freestanding building, Shopping mall any need. Our over-sized room is one of the largest in SoCal and can accommodate large scale tests, mock Focus Pointe Global - San Francisco - Sansome CL - Client Lounge CUL-Computer Usability Lab trials, and dial test. Let us show you why the industry has 450 Sansome St., 8th Floor 1/1 - One-on-One Room PUL-Product Usability Lab counted on us for more than 60 years. San Francisco, CA 94111 1/1OR - One-on-One Obs. VC - Videoconferencing Director Ph. 415-392-6000 or 888-873-6287 TK - Test Kitchen WC - Webconferencing [email protected] TKO - Test Kitchen Obs. AU - Auditorium San Francisco Bay/San Jose www.focuspointeglobal.com Reka Kunos, Area Director Conference - Conference-Style Room Location: Office building Living - Living Room-Style Room Distance from airport: 15 miles, 35 minutes Multiple - Both Styles AU, CUL, 1/1, 1/1O, TK, VC, WC Room dimensions, when stated, are shown in feet. 18x18 12 Multiple Fieldwork San Francisco 19x20 15 Multiple 201 Third St., Suite 1000 17x21 6 Multiple San Francisco, CA 94103 17x21 6 Multiple Ph. 415-268-8686 19x20 12 Multiple [email protected] www.fieldwork.com FPG sets the industry standard for qualitative/quan- Denise Ambrose, President titative marketing research data collection services, including focus groups, taste tests, jury studies, product Plaza Research-San Diego Location: Office building placements, webcam interviews, online communities, 9339 Genesee Ave., Suite 100 Distance from airport: 13 miles, 20 minutes video capture, mobile and app-based research. FPG

Focus Group Facility San Diego, CA 92121 CL, CUL, 1/1, 1/1O, WC has 20 locations nationwide: Appleton, WI, Atlanta- Ph. 858-200-3000 or 800-654-8002 19x21 20 Multiple Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, [email protected] 18x21 11 Multiple Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine www.plazaresearch.com 20x22 25 Multiple CA, Kansas City MO, Los Angeles, Minneapolis, New Sasha Kaplan, Director 20x21 9 Multiple York, Philadelphia, Phoenix, St. Louis, San Francisco-

2019 Location: Office building Sansome, San Francisco – Post, Teaneck NJ. Distance from airport: 11 miles, 20 minutes Fieldwork San Francisco is ideally located downtown (See advertisement on p. 3) CL, CUL, 1/1, 1/1O, TK, TKO, WC in the vibrant South of Market (SOMA) district – within 15x20 15 Conference an arm’s reach of world class hotels and restaurants. 15x20 15 Conference Our location affords us beautiful views of Mission Bay, 16x22 15 Multiple Yerba Buena Gardens, and the rolling hills beyond the city. Inside are 4 beautifully modern research suites The nation’s premier network of focus group facilities! with a variety of recording options, and FocusVision 360 Plaza Research offers multi-city project coordination degree video with streaming. Our respondent database Intact Qualitative Research in 14 locations with an extensive nationwide database. reflects the rich diversity of this beautiful city by the 599 Third St., Suite 104 One experienced project manager will be your sole bay. Come see why Fieldwork San Francisco offers the San Francisco, CA 94107 contact for the duration of your project at any of our best research by the Bay. Ph. 415-400-5945 markets. Our newly renovated (late 2017) focus group (See advertisement on p. 15, 25 and back cover) [email protected] suites are designed with tiered seating, volumes con- www.iqrsf.com trols, private phone booths, simultaneous in-depth Richard Ngo, Partner interview rooms and client-viewable test kitchens. We Location: Free standing facility provide complimentary high-speed Internet access in all Distance from airport: 13 miles, 15 minutes client suites, conference rooms and lounges. Streamline CL, CUL, PTL, TK, TKO, VC, WC is our in-house videostreaming option. Focus Pointe Global – San Francisco - Post (See advertisement on p. 105) 201 Post St., 6th Floor Intact Qualitative Research is a full-service, boutique San Francisco, CA 94108 consumer and B2B market research firm located in the Ph. 415-285-9300 or 888-873-6287 heart of SOMA in San Francisco. In addition to design- [email protected] ing a research facility with your needs in mind, we offer www.focuspointeglobal.com a full array of services in qualitative recruitment and Reka Kunos, Area Director project management for the Bay Area and all other major U.S. markets. We are committed to delivering the Taylor Research, Inc. Location: Office building highest level of quality in finding the right people for 6602 Convoy Court, Suite 210 every project, taking the conversation beyond the phone San Diego, CA 92111 FPG sets the industry standard for qualitative/quan- screener and understanding each person we place into Ph. 858-810-8400 or 858-810-8420 titative marketing research data collection services, research sessions. [email protected] including focus groups, taste tests, jury studies, product www.taylorresearch.com placements, webcam interviews, online communities, Kris Arcediano, Vice President of Operations video capture, mobile and app-based research. FPG Location: Free standing facility has 20 locations nationwide: Appleton, WI, Atlanta- Distance from airport: 12 miles, 15 minutes Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, CL, CUL, 1/1, 1/1O, VC Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine 20x13 8 Conference CA, Kansas City MO, Los Angeles, Minneapolis, New York, Schlesinger Group San Francisco 18x14 10 Conference Philadelphia, Phoenix, St. Louis, San Francisco-Sansome, 150 California St., Suite 800 24x19 12 Multiple San Francisco – Post, Teaneck NJ. San Francisco, CA 94111 29x23 18 Multiple (See advertisement on p. 3) Ph. 415-781-2600 [email protected] Since 1957, Taylor Research has prided itself in deliver- www.schlesingergroup.com/en/locations/united- ing a level of expertise, professionalism, and quality states/san-francisco that is unrivaled. We understand that quality respon- Pam Lintner, VP, Qualitative Solutions dents are essential to the success of your project. Location: Office building That’s why, with over 60 years in the industry, Taylor Distance from airport: 15 miles, 20 minutes Research has the unique expertise, attention to detail, CL, 1/1, 1/1O, PTL, VC, WC and holistic approach, that allows us to deliver quality 20x15 16 Multiple results that will exceed your expectations every time. 22x17 16 Multiple From consumer and medical recruiting to B2B and low- 20x16 10 Multiple incidence targets, we have you covered! With one of 20x16 10 Multiple the most professional, modern and adaptable research facilities in the nation, we help respondents and clients A leading data collection and research services com- feel at ease, allowing for more free-flowing and produc- pany with 24 high-specification focus group facilities tive conversations. Our research facility consists of four across the US and Europe and a Global Solutions

84 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 team providing a worldwide reach. We deliver Denver high-quality, intelligent recruitment for consumer, heathcare and B2B markets for any methodology: QUAL; focus groups; IDIs; online focus groups; telephone interviews; online communities; ethnographic Focus Group Facility research; usability labs; neuroscience labs. HYBRID: Plaza Research-Denver We seamlessly combine online surveys or online qual 1200 17th St., Suite 800 with traditional methods. Technology: The Wall by AccuData Market Research, Inc. (Br.) Denver, CO 80202 Schlesinger, HD recording and FV360 LIVE. 14221 E. Fourth Ave., Suite 126 Ph. 303-572-6900 or 800-654-8002 (See advertisement on inside front cover) Denver, CO 80011-8701 [email protected] Ph. 800-808-3564 or 303-344-4625 www.plazaresearch.com [email protected] Kris Lamb, Director www.accudata.net Location: Office building Shannon Hendon Distance from airport: 45 minutes Location: Office building CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC Distance from airport: 13 miles, 20 minutes 15x20 20 Conference VuPoint Research - San Francisco CL, 1/1, 1/1O, TK, VC, WC 15x20 20 Conference 395 Oyster Point Boulevard, Suite 209 21x15 15 Conference 15x20 20 Multiple South San Francisco, CA 94080 19x14 15 Conference 15x20 20 Conference Ph. 650-238-3683 [email protected] Fastidious recruiting is the hallmark of Accudata The nation’s premier network of focus group facilities! www.VuPointResearch.com Facilities (Denver, Orlando). In Orlando we have Four Plaza Research offers multi-city project coordination in Jack Dunigan, Facility Manager 14 locations with an extensive nationwide database. One spacious focus room suites carefully designed to meet Directory Location: Office building your requirements with guaranteed recruiting and expe- experienced project manager will be your sole contact Distance from airport: 5 miles, 10 minutes rienced top-quality staff. Large kitchen with over 25 feet for the duration of your project at any of our markets. AU, CL, 1/1, 1/1O, PTL, TK, WC of counter space, plus double ovens and six microwaves Our focus group suites are designed with tiered seating, 20x38 14 Multiple to meet all your food-testing needs. Closest facility to volume controls, private phone booths, simultaneous in- 16x25 8 Multiple the airport and downtown, plus the fastest access to depth interview rooms and client-viewable test kitchens. 11x13 12 Multiple the attractions. We offer videoconferencing with Focus We provide free high-speed Internet access in all client Vision, and video-streaming. suites, conference rooms and lounges. Streamline is our Top Rated focus group facilities over 15 years. On the in-house videostreaming option. bay in South San Francisco (the heart of the biotech/ (See advertisement on p. 105) pharma industry), sweeping views of Oyster Point Marina, only 7 minutes from SF Airport—easy-in, easy- out. Largest focus group room in the Bay Area and only facility w/free parking (respondents & clients). Connecticut Spacious view rooms w/viewer-controlled audio, Fieldwork Denver FocusVision, closed circuit TV. We work closely with Wells Fargo Center our sister companies VuPoint–Portland (focus group 1700 Lincoln St., Suite 3050 Bridgeport facility), MDC Research (full-service primary market Denver, CO 80203 research), and VuPoint Research in New Mexico (108- Ph. 303-825-7788 seat quantitative call center). [email protected] www.fieldwork.com Nikki Darré, President Location: Office building C&C Market Research Colorado Distance from airport: 20 miles, 30 minutes C&C Market Research - Milford, CT Metro AU, CL, CUL, 1/1, 1/1O, TK, TKO, WC Connecticut Post Mall Colorado Springs 16X20 10 Conference 1201 Boston Post Road, Suite 2067 16X20 10 Conference Milford, CT 06460 23x20 18 Conference Ph. 479-785-5637 or 877-530-9688 18x25 15 Conference [email protected] 19x21 15 Conference www.ccmarketresearch.com 24X25 15 Conference Location: Shopping mall Distance from airport: 60 miles, 65 minutes Elevated Insights Fieldwork Denver is the ideal location for your mile-high CL, 1/1, PTL, TK, VC, WC 525 N. Tejon St. market research needs. Our new 10,000+ square foot 4 Multiple Colorado Springs, CO 80903 facility is conveniently located in the heart of downtown Ph. 719-590-9999 Denver. Our consistently growing database allows access C&C Market Research, an industry leader for over 25 [email protected] to thousands of diverse respondents from the Denver years, is the complete answer to all of your market www.elevatedinsights.com metro area and beyond. All 6 of our versatile conference research needs. Our highly trained data collection Allena Nimetz, Marketing and Facility Director rooms have generous, well-planned viewing rooms and specialists and beautifully designed field locations, com- Location: Free standing facility attached lounges. Along with a variety of recording bined with our state of the art programming and data Distance from airport: 13 miles, 20 minutes options, we offer FocusVision 360 degree video with transmission capabilities, will ensure your next project CL, 1/1, 1/1O, VC, WC streaming. Our dedicated and experienced staff is sure is a success. With data collection locations nationwide, 21x21 30 Multiple to make your next project in the Rockies a success. we are the largest privately owned and operated market 11x21 25 Multiple (See advertisement on p. 15, 25 and back cover) research company in the U.S. C&C has remained a leader 12x8 23 Multiple in today’s marketplace through hard work, ingenuity, and a dedication to quality that is second to none. A brand new facility in the Pikes Peak region fea- (See advertisement on inside back cover) turing three spacious research suites with private client lounges. A flexible space that inspires creativity—great for focus groups, IDIs, usability testing, co-creation, off-site ideation/brainstorming, mock juries and more. Colorado Springs is home to a diverse mix of people including: military personnel, outdoor enthusiasts, politically-minded individuals, religious groups, and suburban families. Capabilities include: custom recruiting, moderation, digital audio and video recording, video, streaming and more. Located an hour south of Denver.

www.quirks.com December 2018 // Quirk’s Marketing Research Review 85 y Codes Stamford

Location: Office building, Freestanding building, Shopping mall EurekaFacts, LLC CL - Client Lounge CUL-Computer Usability Lab 51 Monroe St., Suite Plaza East 10 1/1 - One-on-One Room PUL-Product Usability Lab Rockville, MD 20850 1/1OR - One-on-One Obs. VC - Videoconferencing RazorFocus Director Ph. 240-403-4800 or 301-610-0590 TK - Test Kitchen WC - Webconferencing 1351 Washington Blvd., Suite 600 [email protected] TKO - Test Kitchen Obs. AU - Auditorium Stamford, CT 06902 Ph. 203-504-3240 or 203-504-3241 www.eurekafacts.com Alison Wurzel Conference - Conference-Style Room [email protected] Location: Office building Living - Living Room-Style Room www.RazorFocus.com Distance from airport: 27 miles, 35 minutes Multiple - Both Styles Paul Jacobson, Owner and CEO CL, CUL, 1/1, 1/1O Room dimensions, when stated, are shown in feet. Location: Office building Distance from airport: 32 miles, 40 minutes 40x21 30 Multiple CL, CUL, 1/1, 1/1O, TK, VC, WC 21x24 20 Multiple 18x16 10 Multiple 21x16 20 Multiple 18x21 12 Multiple 8x13 5 Conference Danbury 23x14 20 Multiple 8x13 5 Conference 14x10 6 Conference EurekaFacts offers a well-appointed client lounge, a RazorFocus is a boutique facility with 3 large FV-ready multipurpose focus group suite and four IDI rooms with suites. Our Stamford CT location, an invigorating alterna- observation rooms. Equipped with the latest technology tive to Northern NJ and Westchester County, is under an and professional hosting staff, our facility is conve- hour from area airports and from Manhattan, by car or niently connected to D.C.’s Rockville Metro-Bus-MARC Focus Group Facility Advanced Focus – The Facility, Danbury train. Exceptional recruiting, via our 21,000+ B2C and train hub. Our multilingual call center specializes in 26 Mill Plain Road, FL 2 B2B database and separate medical database, is our hard-to-reach recruitment, multilingual moderators, Danbury, CT 06811 top priority and key POD. Our recruiting area of Fairfield interviewers, coders and note-takers. We conduct Ph. 203-791-1644 County, CT and Upper Westchester County, NY yields studies using single and multimode methodologies. [email protected] diverse socioeconomic groups, life stages, ethnicities EurekaFacts is certified to ISO 20252; the international 2019 www.advancedfocus.com and cultures. High Impulse ratings and 90%+ repeat rate standard for market, opinion and social research. Location: Office building are proof! Distance from airport: 8 miles, 15 minutes 17x24 15 Multiple 19x14 12 Multiple District Of Columbia Advanced Focus Danbury (formerly Marketview Research) offers a microcosm of the country, honest Shugoll Research to goodness Middle America, an hour outside of NYC. Washington 1800 Diagonal Road, Suite 300 Offering 2 spacious suites with oversized lounges Alexandria, VA 22314 (undergoing renovations in 2017/2018) and easy access Ph. 301-656-0310 to major highways, trains and hotels this location can [email protected] accommodate all of your research needs. Visit our other www.ShugollResearch.com traditional facilities in NYC and Westchester, NY or our Rick Seale, Executive Vice President non-traditional Loft space also located in NYC. Location: Office building Area Wide Market Research, Inc. Distance from airport: 3 miles, 10 minutes 16017 Comprint Circle CL, CUL, WC Hartford Gaithersburg, MD 20877 20x46 15 Conference Ph. 301-590-1160 20x26 15 Conference [email protected] 20x20 11 Conference www.areawidemarketresearch.com 20x20 10 Conference Ann Weinstein, President Location: Office building Shugoll Research is the premier qualitative research Distance from airport: 20 miles, 35 minutes facility in the Washington, D.C. area. We are committed Connecticut Connection - Hartford Research AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC to providing our clients the highest-quality recruiting, a 17 Talcott Notch Road 14x17 10 Conference beautiful high-tech facility with all-digital audio/video Farmington, CT 06032 14x17 10 Conference recording and staff who are dedicated to anticipating Ph. 860-677-2877 your needs and going beyond expectations. We have [email protected] Area Wide Market Research consistently delivers even the two beautiful facilities in the D.C. area and the only www.connecticutconnection.com hardest-to-find respondents. We offer over 30 years of 920-sq.-ft. super-room in the market, seating up to 72 Marsha Myers, Research Director marketing research experience. Located in the heart of respondents theater-style. Our range of locations allows Location: Office building Montgomery County, we recruit from all over the metro you to reach everything from suburban consumers to the Distance from airport: 15 miles, 25 minutes D.C. area. We offer two focus group rooms, test kitchen most influential opinion leaders in the country. AU, CL, CUL, 1/1, 1/1O, TK, TKO, WC with four ovens, in-house recruiting and an experienced, 21x21 30 Conference professional, friendly staff. We focus on service. For field- 16x19 20 Conference work, we have the largest field staff in the Washington, 14x18 15 Conference D.C., area, covering D.C., Maryland and Virginia.

Connecticut’s top rated focus facility and recruiting service newly expanded into Western Massachusetts. Respondent database refined by over 35 years of research in health care, finance, insurance, mock juries, usability studies, shop-alongs, online bulletin boards and focus groups, and C-Suite interviews. Our director and staff are committed to recruiting precisely the right respondents for your study, people motivated to express their opinions, whether they are post-graduates, have less than a high school education, or Spanish as their sole language. We welcome you to our facility with 3 focus group suites, 2 kitchens, and 50 seat amphithe- ater - plus usability lab and low-cost video streaming.

86 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019

Shugoll Research CSS/datatelligence, a division of CRG Global WAC of Fort Lauderdale Focus Group Facility 7475 Wisconsin Ave., Suite 200 3 Signal Ave., Suite B 1475 W. Cypress Creek Road, Suite 203 Bethesda, MD 20814 Ormond Beach, FL 32174 Ft. Lauderdale, FL 33309 Ph. 301-656-0310 Ph. 866-209-2553 Ph. 954-772-5101 [email protected] [email protected] [email protected] www.ShugollResearch.com www.cssdatatelligence.com www.wacresearch.com Rick Seale, Executive Vice President Jennifer Schwartz, Director of Field Operations Gary Altschul, Partner Location: Office building Location: Free standing facility Location: Office building Distance from airport: 12 miles, 35 minutes Distance from airport: 14 miles, 21 minutes Distance from airport: 8 miles, 15 minutes CL, CUL, 1/1, 1/1O, VC, WC CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC CL, CUL, TK, VC 16x21 10 Conference 30x18 12 Conference 25x26 20 Conference 17x16 11 Conference 26x20 15 Conference 16x26 20 Conference CSS/datatelligence, a division of CRG Global, offers 19x20 12 Conference 16x21 10 Conference capabilities across most methodologies, unequaled sav- 10x13 8 Conference ings, and the benefit of working with one supplier for WAC Research has been a leading market research firm your research needs. CSS offers everything from initial since its inception in 1972. Our research capabilities Shugoll Research is the premier qualitative research test design to data collection, processing, analysis, and range from the more technical on-line, mobile and usability research to the more traditional focus groups, facility in the Washington, D.C. area. We are committed recommendations. We specialize in CLTs, HUTs, focus Directory to providing our clients the highest-quality recruiting, a groups, eye tracking, & facial coding. Our U.S. capabili- legal studies , medical studies, product and taste tests beautiful high-tech facility with all-digital audio/video ties combined with long-term international partners and in-person or telephone interviews with all demo- recording and staff who are dedicated to anticipating gives us a worldwide reach to conduct projects across graphic groups. WAC owns two of the top rated focus your needs and going beyond expectations. We have the globe in a wide range of categories including fra- group facilities in the country and has the capability and two beautiful facilities in the D.C. area and the only grance, health & beauty, food & beverage, and more. experience to field manage your projects placing them 920-sq.-ft. super-room in the market, seating up to 72 in cities all over this country as well as South America respondents theater-style. Our range of locations allows and Europe. you to reach everything from suburban consumers to the Fort Lauderdale most influential opinion leaders in the country. (See also Miami) Jacksonville

Florida

Daytona Beach Plaza Research-Fort Lauderdale Concepts In Focus (aka RDTeam-South) 4000 Hollywood Blvd., Suite 200N 1329 Kingsley Ave., Suite A Hollywood, FL 33021 Jacksonville, FL 32073 Ph. 954-963-7600 or 800-654-8002 Ph. 904-264-5578 [email protected] [email protected] www.plazaresearch.com www.conceptsinfocus.com Lindsay Price Kathy Hayman, Research Director CRG Global, Inc. Location: Office building Location: Free standing facility 3 Signal Ave., Suite A Distance from airport: 15 minutes Distance from airport: 30 miles, 35 minutes Ormond Beach, FL 32174 CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC CL, CUL, 1/1, 1/1O, TK, VC, WC Ph. 800-831-1718 15x20 20 Conference 22x16 6 Conference [email protected] 15x20 20 Conference 20x20 12 Conference www.crgglobalinc.com 16x22 20 Multiple Jennifer Schwartz, Director of Field Operations 16x21 20 Conference Location: Free standing facility Jacksonville and north Florida’s “Top Rated” facility by Impulse! Two focus group suites designed with your Distance from airport: 14 miles, 21 minutes The nation’s premier network of focus group facilities! comfort and needs in mind. Outstanding recruiting with CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Plaza Research offers multi-city project coordination high show rates of qualified participants. Complimentary 30x18 12 Conference in 14 locations with an extensive nationwide database. videotaping, DVDs, MP3s. Recent upgrade to metro One experienced project manager will be your sole ethernet over fiber for high speed access to for web CRG Global is a vertically integrated company that offers contact for the duration of your project at any of our usability testing and ease of use. Large kitchen area for extensive capabilities, unequaled savings, and advanced markets. Our focus group suites are designed with taste tests. Privately owned and operated. Designed by technologies to support your business initiatives. We tiered seating, volume controls, private phone booths, moderators for moderators. Attention to detail with an provide full service research solutions worldwide with simultaneous in-depth interview rooms and client- emphasis on quality. True Southern hospitality focusing our 18 U.S. facilities, online panel of 400k+ members, viewable test kitchens. We provide free high-speed on your needs so you can focus on your clients’ needs. and long-term global partnerships. We offer advanced Internet access in all client suites, conference rooms technologies including eye tracking, QualTopics IDI and lounges. Streamline is our in-house videostreaming software, and 300+ laptops/tablets for large session and option. offsite testing. With experience in most research meth- (See advertisement on p. 105) ods, CRG Global has the resources necessary to execute even the most complex of testing protocols.

www.quirks.com December 2018 // Quirk’s Marketing Research Review 87 spacious focus room suites carefully designed to meet y Codes your requirements with guaranteed recruiting and experienced top-quality staff. Large kitchen with over 25 feet of counter space, plus double ovens and six microwaves Location: Office building, Freestanding building, Shopping mall to meet all your food-testing needs. Closest facility to 20|20 Research - Miami the airport and downtown, plus the fastest access to CL - Client Lounge CUL-Computer Usability Lab 8350 N.W. 52nd Terrace, Suite 420 the attractions. We offer videoconferencing with Focus 1/1 - One-on-One Room PUL-Product Usability Lab Doral, FL 33166 Vision, and video-streaming. 1/1OR - One-on-One Obs. VC - Videoconferencing

Director Ph. 866-960-8269 or 786-594-3740 TK - Test Kitchen WC - Webconferencing [email protected] TKO - Test Kitchen Obs. AU - Auditorium www.2020research.com/miami Natalie Ogando, Facility Director Conference - Conference-Style Room Location: Office building Living - Living Room-Style Room Distance from airport: 8 miles, 20 minutes Multiple - Both Styles CL, CUL, VC, WC C3RLabs Room dimensions, when stated, are shown in feet. 19x20 10 Conference 7560 Red Bug Lake Road 22x28 12 Conference Oviedo, FL 32765 19x21 9 Conference Ph. 407-542-7751 [email protected] Miami Miami is a lively, multi-cultural city and thriving interna- www.c3rlabs.com (See also Fort Lauderdale) tional business hub. Fully renovated in 2016, the facility Location: Office building boasts three modern rooms and is located in downtown Distance from airport: 20 miles, 20 minutes Doral, 20 minutes from the airport. Miami’s accessible CL, CUL, 1/1, 1/1O, VC, WC by direct flight from over 40 cities. Serving the industry 19x19 12 Conference since 1986, 20|20 is your trusted, highly rated fieldwork 18x15 10 Multiple partner in Miami with quality metrics and top-notch 28x24 8 Conference Focus Group Facility amenities to back it. From cutting edge-technology to Ask Miami high-end hospitality services, bi-lingual support, and Located in sunny Orlando, FL, C3RLabs is a 6,000 sq. 2121 Ponce De Leon Blvd., Suite 230 one of the most experienced teams in the industry, we ft. state-of-the-art focus group facility offering full Miami, FL 33134 have everything you’d want in a facility. service recruiting and moderation. Our location houses Ph. 305-448-7769 multiple focus group rooms of varying sizes to fit 2019 [email protected] your research needs. For larger or specialty studies, a www.askmiami.com 24-seat group / computer usability lab is available with Adrian Ladner, President setup capabilities for mock juries as well as mock retail Location: Office building stores. With access to our modern research suites and Distance from airport: 3 miles, 10 minutes spacious client lounges, it has never been easier to CL, CUL, 1/1, 1/1O, TK, VC, WC WAC of Miami get the research you need. C3RLabs provides the most 22x18 12 Multiple 8300 N.W. 53rd St., Suite 403 innovative yet easy to use technologies in research: 18x15 8 Multiple Miami, FL 33166 ranging from virtual reality devices to biometric equip- Ph. 786-364-2272 ment, eye tracking software, and much more. For more Ask Miami is the premier facility and recruiting service [email protected] traditional studies, our real time tablet communication provider in Miami! A member of First Choice Facilities, www.wacresearch.com and interactive projectors make it easy to get the most Ask Miami is owner-managed and consistently pro- Mayling Young, Field Director from your sessions. With crisp audio/visual data capture vides moderators with the highest-quality facility and Location: Office building and webcasting available to those off-site, C3RLabs is recruiting services available. Ten minutes from Miami Distance from airport: 10 miles, 20 minutes the ideal location for your next project. An experienced International Airport, we’re centrally located and easily CL, CUL, TK, VC member of C3RLabs will be there to guide you, and client accessible from every corner of Miami-Dade County. 27x26 20 Conference confidentiality is always maintained. We make research Whether your next study requires general consumers, 22x20 15 Conference affordable and fast for any size company, so come to physicians, seniors, teens or tweens, we will provide 18x20 12 Conference C3RLabs to find your solution today! you with the highest level of recruiting. For the highest- 11x15 5 Conference quality facility and recruiting services, Ask Miami! WAC Research has been a leading market research firm since its inception in 1972. Our research capabilities range from the more technical on-line, mobile and usability research to the more traditional focus groups, legal studies , medical studies, product and taste tests and in-person ClearView Research - Orlando, Inc. or telephone interviews with all demographic groups. 5450 Lake Howell Road C&C Market Research WAC owns two of the top rated focus group facilities in Winter Park, FL 32792 C&C Market Research - Miami the country and has the capability and experience to field Ph. 407-671-3344 Broward Mall manage your projects placing them in cities all over this [email protected] 8000 W. Broward Boulevard, Suite 1124 country as well as South America and Europe. www.clearviewresearch.com Plantation, FL 33388 Jeni Marsh, Managing Director Ph. 479-785-5637 or 877-530-9688 Location: Office building [email protected] Orlando Distance from airport: 14 miles, 20 minutes www.ccmarketresearch.com AU, CL, 1/1, 1/1O, TK, VC, WC Location: Shopping mall 23x22 20 Multiple Distance from airport: 11 miles, 20 minutes 18x26 20 Multiple CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 17x15 3 Conference ClearView Research- Orlando is Central Florida’s Top Rated qualitative facility, giving clients the highest level AccuData Market Research, Inc. of service has been our goal since 1996. In response C&C Market Research, an industry leader for over 25 520 N. Semoran Blvd., Suite 100 our clients have consistently rated ClearView Research- years, is the complete answer to all of your market Orlando, FL 32807 Orlando #1 in Central Florida. We are newly renovated, research needs. Our highly trained data collection Ph. 800-831-7744 or 407-282-3770 adding two spacious client lounges and test kitchen all specialists and beautifully designed field locations, [email protected] equipped with closed-circuit viewing. We have in-house combined with our state of the art programming and www.accudata.net staff to recruit only qualified respondents to your speci- data transmission capabilities, will ensure your next Shannon Hendon fications. We will complete every project on time and project is a success. With data collection locations Location: Office building within budget with a management team ready to give nationwide, we are the largest privately owned and Distance from airport: 7 miles, 15 minutes 110%. Doesn’t your next project deserve the best? operated market research company in the U.S. C&C has CL, 1/1, 1/1O, TK, VC, WC remained a leader in today’s marketplace through hard 29x25 20 Conference work, ingenuity, and a dedication to quality that is 19x16 15 Conference second to none. 19x16 15 Conference (See advertisement on inside back cover) 21x25 30 Multiple

Fastidious recruiting is the hallmark of Accudata Facilities (Denver, Orlando). In Orlando we have Four

88 Quirk’s Marketing Research Review // December 2018 www.quirks.com offer a first-class experience in the heart of a major met- 2019 Tampa/St. Petersburg ropolitan city, and yet only 10 minutes away from Tampa International Airport (TPA.). From the facility space to the nearby food options, you can be sure you will have a top notch experience. L&E Tampa offers three spacious Schlesinger Group Orlando suites, large conference rooms and a staging area. With Focus Group Facility Maitland Green II our sunny Tampa hospitality, L&E will put your mind at 2290 Lucien Way, Suite 180 C&C Market Research ease, expertly manage your project and help you focus Maitland, FL 32751 C&C Market Research - Tampa Metro on clients. Ph. 407-660-1808 Westfield Countryside Mall [email protected] 270010 US Hwy 19 N., Suite 1001 www.schlesingergroup.com/en/locations/united- Clearwater, FL 33761 states/orlando Ph. 479-785-5637 or 877-530-9688 Stephenie Gordon, Vice President [email protected] Location: Office building www.ccmarketresearch.com Plaza Research-Tampa Distance from airport: 21 miles, 25 minutes Location: Shopping mall 4301 Anchor Plaza Parkway, Suite 150 CL, 1/1, 1/1O, PTL, VC, WC Distance from airport: 18 miles, 30 minutes Tampa, FL 33634 16x20 12 Multiple CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Ph. 813-769-2900 or 800-654-8002 16x20 12 Multiple 5 Conference [email protected] www.plazaresearch.com A leading data collection and research services com- C&C Market Research, an industry leader for over 25 Lindsay Price pany with 24 high-specification focus group facilities years, is the complete answer to all of your market Location: Office building

across the US and Europe and a Global Solutions team Directory research needs. Our highly trained data collection Distance from airport: 5 minutes providing a worldwide reach. We deliver high-quality, specialists and beautifully designed field locations, com- CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC intelligent recruitment for consumer, heathcare and bined with our state of the art programming and data 15x20 20 Conference B2B markets for any methodology: QUAL; focus groups; transmission capabilities, will ensure your next project 15x20 20 Conference IDIs; online focus groups; telephone interviews; online is a success. With data collection locations nationwide, 16x22 20 Multiple communities; ethnographic research; usability labs; we are the largest privately owned and operated market neuroscience labs. HYBRID: We seamlessly combine research company in the U.S. C&C has remained a leader The nation’s premier network of focus group facilities! online surveys or online qual with traditional methods. in today’s marketplace through hard work, ingenuity, Plaza Research offers multi-city project coordination in Technology: The Wall by Schlesinger, HD recording and and a dedication to quality that is second to none. 14 locations with an extensive nationwide database. One FV360 LIVE. (See advertisement on inside back cover) experienced project manager will be your sole contact (See advertisement on inside front cover) for the duration of your project at any of our markets. Our focus group suites are designed with tiered seating, Tallahassee volume controls, private phone booths, simultaneous in- depth interview rooms and client-viewable test kitchens. We provide free high-speed Internet access in all client Herron Associates, Inc. suites, conference rooms and lounges. Streamline is our 600 N. Westshore Blvd., Suite 702 in-house videostreaming option. Tampa, FL 33609 (See advertisement on p. 105) Ph. 800-392-3828 or 813-282-0866 C&C Market Research [email protected] C&C Market Research - Tallahassee www.herron-research.com Governor’s Square Mall Sue McAdams, President 1500 Apalachee Parkway, Suite 1005 Location: Office building Tallahassee, FL 32301 Distance from airport: 3 miles, 5 minutes Ph. 479-785-5637 or 877-530-9688 Test America a division of CRG Global 15x20 12 Multiple [email protected] Tampa, FL 15x20 12 Multiple www.ccmarketresearch.com WestShore Plaza 24x28 14 Multiple Location: Shopping mall 256 WestShore Plaza, Suite WW8 18x19 12 Multiple Distance from airport: 8 miles, 20 minutes Tampa, FL 33609 10x13 2 Conference CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Ph. 800-831-1718 4 Conference [email protected] Experienced and reliable. Herron Associates is focused on www.crgtestamerica.com Qualitative, Quantitative and mixed methods research in C&C Market Research, an industry leader for over 25 Jennifer Schwartz, Director of Field Operations our Indianapolis and Tampa locations or any market your years, is the complete answer to all of your market Location: Shopping mall research takes you. Trust a team with a proven record and research needs. Our highly trained data collection Distance from airport: 14 miles, 20 minutes expertise to deliver services ranging from data collection specialists and beautifully designed field locations, com- 1/1, 1/1O, TK, VC to full-service research and design. Best-in-class service bined with our state of the art programming and data 30x18 15 Conference and premium amenities in Tampa with oversized well- transmission capabilities, will ensure your next project 24x12 12 Conference appointed suites, large viewable CLT and a test kitchen is a success. With data collection locations nationwide, along with Hispanic/Latino capabilities. Let Herron we are the largest privately owned and operated market Test America, the data collection division of CRG Global, simplify your project and become an extension of your research company in the U.S. C&C has remained a leader offers consumer testing facilities that are characterized team. We believe that “only the best will do” and that our in today’s marketplace through hard work, ingenuity, by the highest in quality standards and are positioned clients should never settle for “good enough”. and a dedication to quality that is second to none. in high traffic retail locations throughout the U.S., (See advertisement on inside back cover) providing virtually unlimited access to the consumer. Specifically designed for conducting product level research, our sites are equipped to conduct the most complex tests. We specialize in CLTs, HUTs, focus groups, mobile research, and more. Select facilities include sen- L&E Research sory booths, fragrance evaluation rooms, test kitchens, 5110 Sunforest Drive, Suite 300 laundry rooms, and focus and viewing rooms. Tampa, FL 33634 Ph. 877-344-1574 [email protected] www.leresearch.com Lisa McGary, Client Relationship Manager Distance from airport: 5 miles, 10 minutes AU, CL, CUL, 1/1, 1/1O, VC, WC 32x22 20 Multiple 20x17 14 Multiple 19x17 8 Multiple

Tampa, Florida bills itself as “The Next Great American City” and L&E’s Tampa facility is way ahead of it. We www.quirks.com December 2018 // Quirk’s Marketing Research Review 89 y Codes

Location: Office building, Freestanding building, Shopping mall Fieldwork Atlanta Focus Pointe Global - Atlanta (Clairmont) CL - Client Lounge CUL-Computer Usability Lab 200 Galleria Parkway, Suite 1600 2970 Clairmont Road, Suite 500 1/1 - One-on-One Room PUL-Product Usability Lab Atlanta, GA 30339 Atlanta, GA 30329 1/1OR - One-on-One Obs. VC - Videoconferencing Director Ph. 770-988-0330 Ph. 404-321-0468 or 888-873-6287 TK - Test Kitchen WC - Webconferencing [email protected] [email protected] TKO - Test Kitchen Obs. AU - Auditorium www.fieldwork.com www.focuspointeglobal.com Kate Krohn, President Christy McCulla, Facility Director Conference - Conference-Style Room Location: Office building Location: Office building Living - Living Room-Style Room Distance from airport: 20 miles, 25 minutes Distance from airport: 20 miles, 25 minutes Multiple - Both Styles CL, CUL, 1/1, 1/1O, WC CL, CUL, TK, VC, WC Room dimensions, when stated, are shown in feet. 20x32 15 Conference 22x18 20 Multiple 22x24 18 Conference 21x17 20 Multiple 29x19 16 Conference 16x24 20 Multiple 29x19 25 Conference 25x20 12 Conference FPG sets the industry standard for qualitative/quan- Georgia 53x19 37 Conference titative marketing research data collection services, including focus groups, taste tests, jury studies, product Atlanta Atlanta boasts world-class businesses and attractions. As placements, webcam interviews, online communities, part of this growing metropolis, Fieldwork Atlanta pro- video capture, mobile and app-based research. FPG vides sophisticated services for research of any kind. This has 20 locations nationwide: Appleton, WI, Atlanta- newly remodeled facility features 5 spacious conference Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, Focus Group Facility rooms, including a large room that can seat up to 100 Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine respondents. Along with a variety of recording options, CA, Kansas City MO, Los Angeles, Minneapolis, New we have FocusVision 360-degree video with streaming. York, Philadelphia, Phoenix, St. Louis, San Francisco- C&C Market Research Fieldwork Atlanta’s expansive database covers a wide Sansome, San Francisco – Post, Teaneck NJ. C&C Market Research - Atlanta region, with urban, suburban and rural consumers and (See advertisement on p. 3) 2019 Perimeter Mall professionals. Come experience our unique balance of 4400 Ashford Dunwoody Road, Suite 2670 southern hospitality and modern efficiency. Atlanta, GA 30346 (See advertisement on p. 15, 25 and back cover) Ph. 479-785-5637 or 877-530-9688 [email protected] www.ccmarketresearch.com Location: Shopping mall Jackson Associates Research, an Insights Center Distance from airport: 30 miles, 40 minutes Facility CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 1180 Peachtree St., Suite J Focus Pointe Global - Atlanta (Buckhead) 14x19 8 Conference Atlanta, GA 30309 Monarch Plaza Ph. 770-394-8700 3414 Peachtree Road N.E., Suite 800 C&C Market Research, an industry leader for over 25 [email protected] Atlanta, GA 30326 years, is the complete answer to all of your market www.jacksonassociates.com Ph. 678-298-9222 or 888-873-6287 research needs. Our highly trained data collection Marisa Pope, President [email protected] specialists and beautifully designed field locations, Location: Office building www.focuspointeglobal.com combined with our state of the art programming and Distance from airport: 12 miles, 15 minutes Ron Livers, Area Director data transmission capabilities, will ensure your next CL, 1/1, 1/1O, VC, WC Location: Office building project is a success. With data collection locations 20x20 10 Multiple Distance from airport: 18 miles, 23 minutes nationwide, we are the largest privately owned and 17x19 8 Multiple CL, CUL, 1/1, 1/1O, TK, VC, WC operated market research company in the U.S. C&C has 17x19 8 Multiple 24x16 18 Multiple remained a leader in today’s marketplace through hard 24x16 18 Multiple work, ingenuity, and a dedication to quality that is Located in the heart of midtown Atlanta, this facility 14x16 21 Multiple second to none. consists of three trendy, sophisticated studios boasting 33x19 25 Multiple ™ (See advertisement on inside back cover) the latest technology, including our Instant Update and Instant Access™ tablets that automatically connect FPG sets the industry standard for qualitative/quan- clients with copies, coffee and more. Studios are pro- titative marketing research data collection services, fessionally decorated and boast digital whiteboards in including focus groups, taste tests, jury studies, product each focus room. Private second-floor access and 12-ft. placements, webcam interviews, online communities, ceilings make this the perfect choice for high-profile video capture, mobile and app-based research. FPG projects. Intimate and warm, this sophisticated space is Compass Marketing Research has 20 locations nationwide: Appleton, WI, Atlanta- 12 miles from the airport and is surrounded by four- and 3725 DaVinci Court, Suite 100 Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, five-star restaurants, hotels and the arts. Norcross, GA 30092 Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine Ph. 770-448-0754 CA, Kansas City MO, Los Angeles, Minneapolis, New York, [email protected] Philadelphia, Phoenix, St. Louis, San Francisco-Sansome, www.compassmarketingresearch.com San Francisco – Post, Teaneck NJ. Steven Wyatt, Vice President (See advertisement on p. 3) Location: Free standing facility Distance from airport: 30 miles, 45 minutes CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 16x24 12 Conference 16x20 12 Conference

Confidently place your research project with Compass, client-centric and flexible research facilities for your qualitative and quantitative studies. Best-rated recruiting with excellent show rates. Renown for our strong competency with food and beverage research, including a complete commercial test kitchen. Strategically located in North Atlanta with easy access and central to diverse demographics. Excellent Hispanic/Latino research services. Genuine hospitality and professional support services. Top-rated value in the market place. Multimarket facility relationships. Reputable since 1981.

90 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 Hawaii Honolulu Jackson Associates Research, an Insights Center PVR Research, Inc. Focus Group Facility Facility 11445 Johns Creek Parkway 6105 Peachtree Dunwoody Road, Suite D-135 Johns Creek, GA 30097 Sandy Springs, GA 30328 Ph. 770-813-4916 or 770-232-0322 Ph. 770-394-8700 [email protected] [email protected] www.pvr-research.com Ward Research, Inc. www.jacksonassociates.com Valerie Cansler, President 828 Fort Street Mall, Suite 210 Marisa L. Pope, President Location: Office building Honolulu, HI 96813 Location: Free standing facility Distance from airport: 35 miles, 40 minutes Ph. 808-522-5123 Distance from airport: 20 miles, 30 minutes AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO [email protected] AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 20x22 18 Conference www.wardresearch.com 25x16 15 Multiple 16x22 15 Multiple Denise Charles, Vice President/General Manager 22x22 12 Multiple 38x24 8 Multiple Location: Office building 22x22 12 Multiple 35x30 10 Multiple Distance from airport: 5 miles, 15 minutes 22x54 24 Conference 1/1, 1/1O 14x15 10 Conference Atlanta’s premier field research provider for quantita- 14x24 15 Conference 16x18 12 Multiple tive and qualitative projects. Two luxurious focus group

rooms and two CLT rooms with viewing and seating for With over 38 years of experience in the Hawaii market, Directory Five luxurious focus suites including 1,200-sq.-ft. up to 75 respondents. Large commercial test kitchen has a database of over 12,000 respondents statewide and auditorium with viewing, ramp for vehicles and large walk-ins, ample power and open design to accommodate our reputation for quality recruiting and top-notch displays. Largest commercial test kitchen in Atlanta. any setup. Electronic data collection. In-house recruit- customer service, we will work closely with you to recruit Walk-in and upright coolers and freezers, heavy ing and 70,000 respondents consistently provides the the respondents you need. We also have one of Hawaii’s electrical, holding cabinets, heat lamps, commercial best recruits (consumer, B2B, Hispanic and medical). premier moderators on staff and offer one of the most and residential ovens, fryers, microwaves and 5 quick Professional results with an emphasis on Southern hos- spacious facilities in Hawaii. connect gas lines. 240,000+ consumer, medical B2B pitality and exceptional service. database. Multiple CLT labs with laptops and wireless, private entrances and reception seating 25+. Tiered viewing rooms seat 12-15; 6-10 in adjacent lounges. Illinois Internet, CC viewing, Instant Update™ and Instant Access™ (that automatically connect clients with copies, coffee and more) workstations, conference tables and Chicago Wi-Fi. On-site IT and A/V techs. Streaming available. Schlesinger Group Atlanta 5909 Peachtree Dunwoody Road The Palisades Complex, Suite 950 Atlanta, GA 30328 Ph. 770-396-8700 [email protected] www.schlesingergroup.com/en/locations/united- Adler Weiner Research Chicago, Inc. Plaza Research-Atlanta states/atlanta 875 N. Michigan Ave. One Atlanta Plaza Stephenie Gordon, VP, Client Solutions John Hancock Center, Suite 3260 950 E. Paces Ferry Road N.E., Suite 800 Location: Office building Chicago, IL 60611 Atlanta, GA 30326 Distance from airport: 25 miles, 30 minutes Ph. 312-944-2555 Ph. 770-432-1400 or 800-654-8002 CL, 1/1, 1/1O, PTL, VC, WC [email protected] [email protected] 16x20 12 Multiple www.adlerweiner.com www.plazaresearch.com 16x20 12 Multiple Andrea Weiner, Managing Director Krista McTernan 20x18 15 Multiple Location: Office building Location: Office building 25x16 10 Multiple Distance from airport: 15 miles, 45 minutes Distance from airport: 15 minutes CL, CUL, VC AU, CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC A leading data collection and research services com- 17x15 15 Conference 15x20 20 Conference pany with 24 high-specification focus group facilities 24x16 15 Conference 15x20 20 Conference across the US and Europe and a Global Solutions team 19x17 12 Conference 15x20 20 Conference providing a worldwide reach. We deliver high-quality, 20x17 15 Conference 15x20 20 Multiple intelligent recruitment for consumer, heathcare and 19x17 12 Conference 20x30 25 Conference B2B markets for any methodology: QUAL; focus groups; IDIs; online focus groups; telephone interviews; online Adler Weiner Research’s Chicago marketing research The nation’s premier network of focus group facilities! communities; ethnographic research; usability labs; offices are located on the 32nd floor of the John Plaza Research offers multi-city project coordination in neuroscience labs. HYBRID: We seamlessly combine Hancock Building on the fabulous Magnificent Mile 14 locations with an extensive nationwide database. One online surveys or online qual with traditional methods. downtown. This luxurious urban facility has five large experienced project manager will be your sole contact Technology: The Wall by Schlesinger, HD recording and conference rooms, with gorgeous views of the city and for the duration of your project at any of our markets. FV360 LIVE. Lake Michigan. Each room has direct client viewing, Our focus group suites are designed with tiered seating, (See advertisement on inside front cover) client lounges . Designed for comfort and exclusivity, volume controls, private phone booths, simultaneous in- this is the ideal Chicago location, accommodating every depth interview rooms and client-viewable test kitchens. client need and delivering an amazing experience for We provide complimentary high-speed Internet access your focus group. Premier audio visual abilities are avail- in all client suites, conference rooms and lounges. able: digital audio and video recording, HD video and Streamline is our in-house videostreaming option. wall mounted LCD televisions and an in-house streaming (See advertisement on p. 105) service. With over 60 years of experience we know the importance of communication and standards.

www.quirks.com December 2018 // Quirk’s Marketing Research Review 91 miles from O’Hare International Airport, 10 miles from y Codes downtown and is conveniently located adjacent to public transportation and major expressways. Our 5 room facility includes a number of amenities like spacious Location: Office building, Freestanding building, Shopping mall lounges, a large kitchen, and a beautiful multi-purpose ClearView Research, Inc. space and patio. All rooms are equipped with a variety of CL - Client Lounge CUL-Computer Usability Lab 10600 W. Higgins, Suite 100 recording options and FocusVision 360-degree cameras. 1/1 - One-on-One Room PUL-Product Usability Lab Rosemont, IL 60018 Come to Chicago O’Hare for luxury and convenience. 1/1OR - One-on-One Obs. VC - Videoconferencing Director Ph. 847-827-9840 or 877-286-8439 (See advertisement on p. 15, 25 and back cover) TK - Test Kitchen WC - Webconferencing [email protected] TKO - Test Kitchen Obs. AU - Auditorium www.clearviewresearch.com Betty Holm, Vice President Conference - Conference-Style Room Location: Office building Living - Living Room-Style Room Distance from airport: 1 miles, 5 minutes Multiple - Both Styles AU, CL, VC, WC Room dimensions, when stated, are shown in feet. 15x16 10 Multiple Fieldwork Chicago-Schaumburg 19x16 15 Multiple 425 N. Martingale Road, Suite 2000 18x26 20 Multiple Schaumburg, IL 60173 Ph. 847-413-9040 Established in 1996, ClearView Research Inc. started as a [email protected] small recruiting company and in 1999 grew into a three focus www.fieldwork.com group room facility. Our largest focus group room is spacious Karyn Picchiotti, President enough to seat 50 respondents theatre style. ClearView Location: Office building Research Inc. has an experienced staff on-hand to recruit Distance from airport: 10 miles, 20 minutes Adler Weiner Research Lincolnwood, Inc. only qualified respondents to your specifications. Our in- CL, CUL, 1/1, 1/1O, TK, WC 6500 N. Lincoln Ave. house recruiting is of the highest quality for both consumer 20x25 6 Conference Focus Group Facility Lincolnwood, IL 60712 and business recruiting. We believe in keeping our clients 22x19 6 Conference Ph. 847-675-5011 updated throughout the process and will provide you with a 25x20 20 Conference [email protected] current respondent summary every morning. 17x20 15 Conference www.adlerweiner.com 20x20 15 Conference Amber Nikkel, Project Director

2019 Location: Free standing facility Fieldwork Chicago–Schaumburg offers 5 premier confer- Distance from airport: 15 miles, 30 minutes ence suites, seating anywhere from 12 - 40 respondents CL, CUL, VC with viewing for up to 20. All are complimented by views 24x23 25 Conference of the Chicago skyline, lakes and woods. Our in-house 21x23 25 Conference Fieldwork Chicago-Downtown recruiting team boasts a large database, and our client 111 E. Wacker Drive, Suite 200 services and management team has over 50 years of This is a spacious suburban facility located just north Chicago, IL 60601 combined experience. Along with a variety of recording of Chicago. We are on the ground floor and perfect for Ph. 312-565-1866 options, we have FocusVision 360-degree video with recruiting elderly, children and consumers in the North [email protected] streaming. We are located less than 30 minutes from Suburbs of Chicago while also being able to draw from www.fieldwork.com O’Hare and 1 block from shopping/restaurants. Come the city itself. Featuring oversized focus group and Megan Pollard, President see why Fieldwork Chicago Schaumburg is the Midwest client rooms, we also offer premier audio visual capa- Location: Office building at its best. bilities: digital audio and video recording, HD video and Distance from airport: 18 miles, 30 minutes (See advertisement on p. 15, 25 and back cover) an in-house streaming service. CL, CUL, TK, TKO, WC 21x24 15 Conference 21x29 20 Conference 23x25 18 Conference 20x27 25 Conference 14x15 10 Conference Fieldwork Flex C&C Market Research Fieldwork Chicago-Downtown is located in the heart of 111 E. Wacker Drive, Suite 220 C&C Market Research - Chicago the city featuring spectacular views of Michigan Avenue Chicago, IL 60601 North Riverside Mall and the Chicago River. You will love the easy access to Ph. 312-285-2060 7501 W. Cermak Road, Suite M-15A hotels, restaurants, and shopping. In addition to top- [email protected] North Riverside, IL 60546 notch recruiting and customer service, we offer a variety www.fieldwork.com Ph. 479-785-5637 or 877-530-9688 of recording options and immersive 360-degree video Aryn O’donnell, Director of Corporate Services [email protected] with streaming provided by FocusVision. Our five confer- Location: Office building www.ccmarketresearch.com ence suites vary in size for your convenience, and each 29x29 Multiple Location: Shopping mall comes with ample viewing area and separate private 21x16 Conference Distance from airport: 18 miles, 30 minutes lounges. Come see why Chicago is your kind of town and 21x13 Conference CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Fieldwork Chicago-Downtown is your kind of facility! 16x14 Multiple 12x12 6 Conference (See advertisement on p. 15, 25 and back cover) 11x16 Multiple

C&C Market Research, an industry leader for over 25 Fieldwork Flex, a brand new creative research space in years, is the complete answer to all of your market downtown Chicago, was designed to be an inspirational research needs. Our highly trained data collection place for researchers and participants. Flex provides specialists and beautifully designed field locations, an atmosphere that elicits insights and creativity with combined with our state of the art programming and a large, open versatile room, and 4 spacious break out data transmission capabilities, will ensure your next Fieldwork Chicago-O’Hare rooms with flexible set ups. It is located in the heart of project is a success. With data collection locations 8420 W. Bryn Mawr Ave., Suite 200 downtown, convenient for respondents and clients. You nationwide, we are the largest privately owned and Chicago, IL 60631 can also expect Fieldwork quality hosting, recruiting and operated market research company in the U.S. C&C has Ph. 773-714-8700 project management services. remained a leader in today’s marketplace through hard [email protected] (See advertisement on p. 15, 25 and back cover) work, ingenuity, and a dedication to quality that is www.fieldwork.com second to none. Kate Albert, President (See advertisement on inside back cover) Location: Office building Distance from airport: 3 miles, 5 minutes CL, CUL, 1/1O, TK, WC 20x25 20 Conference 21x21 20 Conference 21x15 15 Conference 20x20 15 Conference

Fieldwork Chicago-O’Hare is 12,000 square feet of elegantly modern research space, nestled in between Chicago and surrounding suburbs. Our facility is just 3 92 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 video capture, mobile and app-based research. FPG has 20 locations nationwide: Appleton, WI, Atlanta- Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine CA, Kansas City MO, Los Angeles, Minneapolis, New Focus Group Facility Focus Centre of Chicago, Inc. York, Philadelphia, Phoenix, St. Louis, San Francisco- FOCUSCOPE, Inc. (Br.) 211 E. Ontario, Suite 400 Sansome, San Francisco – Post, Teaneck NJ. One Oakbrook Terrace, Suite 320 Chicago, IL 60611 (See advertisement on p. 3) Oakbrook Terrace, IL 60181 Ph. 312-628-7171 Ph. 708-386-5086 [email protected] [email protected] www.focuscentre-chicago.com www.focuscope.com Lynn Rissman, President Kevin Rooney, President Location: Office building Location: Office building Distance from airport: 25 miles, 45 minutes Distance from airport: 15 miles, 30 minutes CL, VC, WC FOCUSCOPE, Inc. CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 23x30 18 Multiple 515 N. State St., Suite 1920 29x14 12 Conference 18x30 18 Multiple Chicago, IL 60654 21x23 12 Conference 18x30 18 Multiple Ph. 708-386-5086 21x23 12 Conference 18x15 12 Multiple [email protected] www.focuscope.com Our newest and most spacious location, Oak Brook. Prestigious facility in downtown Chicago just steps from Kevin Rooney, President Pulling from the rapidly growing and popular western North Michigan Ave. Four luxurious suites with spacious Location: Office building suburbs, Oak Brook is located 20 miles directly west of Distance from airport: 12 miles, 25 minutes downtown Chicago. Located just 15 miles from O’Hare group rooms, tiered observation rooms with floor- Directory to-ceiling mirrors, luxurious client lounges, massage CL, CUL, 1/1, 1/1O, VC, WC and 20 miles from Midway it is conveniently located for chairs, zoned temperature/volume controls and closed- 22x20 16 Multiple you and your clients to easily get to. Convenient parking circuit viewing. Large all-purpose room for juries, or any 24x18 12 Multiple feet from the entrance. audience or classroom set-up needs. Expert recruiting 34x19 20 Multiple (See advertisement on p. 93) for business, medical and consumer studies. Experienced project management to meet all your research needs. Two spectacular facilities (Chicago and Oak Brook), all Impulse “Top Rated”. Chicago facility Newly Remodeled. We have the industry’s most complete database, worked by our experienced, well-supervised recruit staff. Precise quality control; attentive, proactive service at every level; superb cuisine options; and every available technological resource. Capabilities include: Focus Pointe Global - Chicago online community platforms, panel development, field 645 N. Michigan Ave., Suite 600 management, central location testing, online surveys, Chicago, IL 60611 usability testing, ethnographies, shop-a-longs, ethnic Ph. 312-924-0114 or 888-873-6287 recruiting, online community recruiting, mock juries. [email protected] (See advertisement on p. 93) www.focuspointeglobal.com Samir Ali, Area Director Location: Office building Distance from airport: 10 miles, 30 minutes CL, CUL, 1/1, 1/1O, TK, VC, WC 16x22 15 Multiple 18x22 15 Multiple 16x22 15 Multiple 16x21 15 Multiple 20x28 15 Multiple

FPG sets the industry standard for qualitative/quantitative marketing research data collection services, including focus groups, taste tests, jury studies, product placements, webcam interviews, online communities, video capture, mobile and app-based research. FPG has 20 locations nationwide: Appleton, WI, Atlanta- Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine CA, Kansas City MO, Los Angeles, Minneapolis, New York, Philadelphia, Phoenix, St. Louis, San Francisco- Sansome, San Francisco – Post, Teaneck NJ. (See advertisement on p. 3)

Focus Pointe Global - Chicago (Oak Brook) 2311 W. 22nd St., Suite 100 Oak Brook, IL 60523 Ph. 630-990-8300 or 888-873-6287 [email protected] www.focuspointeglobal.com Jill Tagas, Facility Director Location: Office building Distance from airport: 15 miles, 25 minutes CL, CUL, TK, VC, WC 18x30 20 Multiple 20x18 10 Multiple

Location: Office building, Freestanding building, Shopping mall Indianapolis R5 Research CL - Client Lounge CUL-Computer Usability Lab 1046 W. Kinzie, Second Floor 1/1 - One-on-One Room PUL-Product Usability Lab Chicago, IL 60642 1/1OR - One-on-One Obs. VC - Videoconferencing

Director Ph. 312-327-1709 TK - Test Kitchen WC - Webconferencing [email protected] TKO - Test Kitchen Obs. AU - Auditorium www.r5chicago.com Rebecca Spooner, Research Manager Herron Associates, Inc. Conference - Conference-Style Room ® Location: Office building The Idea Center Living - Living Room-Style Room Distance from airport: 17 miles, 25 minutes 6049 Lakeside Blvd. Multiple - Both Styles CL, 1/1, VC Indianapolis, IN 46278 Room dimensions, when stated, are shown in feet. 24x20 15 Multiple Ph. 317-882-3800 or 800-392-3828 12x12 15 Multiple [email protected] 12x8 15 Multiple www.herron-research.com Sue McAdams, President Located in Chicago’s West Loop and just 5 minutes from Location: Office building downtown, R5’s facility consists of flexible and versatile Distance from airport: 12 miles, 20 minutes spaces. Our research suite consists of a customizable AU, CL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 3-in-1 focus group room with breakout spaces and a 21x24 15 Multiple spacious observation room that comfortably seats 20. 20x23 15 Multiple Plaza Research-Chicago In addition to our research suite, we also house a 3500 16x20 8 Multiple 8725 W. Higgins Road square foot gallery--a flexible space, perfect for co- 34x39 14 Multiple Focus Group Facility Chicago, IL 60631 creation, ideation sessions after consumer learning, or Ph. 773-714-9600 or 800-654-8002 building out your unique research project. Our gallery Experienced and reliable. Herron Associates is focused [email protected] space can be used for a variety of functions including on Qualitative, Quantitative and mixed methods www.plazaresearch.com events, workshops, or meetings. research in our Indianapolis and Tampa locations or Susan Trace, Director any market your research takes you. Trust a team with

2019 Location: Office building a proven record and expertise to deliver services rang- Distance from airport: 5 minutes ing from data collection to full-service research and AU, CL, CUL, 1/1, 1/1O, TK, TKO, VC, WC design. Best-in-class service and premium amenities in 18x33 17 Multiple Indianapolis with oversized well-appointed suites, large 16x24 17 Conference viewable CLT and a 960 square foot commercial test 16x22 17 Multiple Schlesinger Group Chicago kitchen. Let Herron simplify your project and become 17x24 25 Multiple 625 N. Michigan Ave., Suite 2600 an extension of your team. We believe that “only the Chicago, IL 60611 best will do” and that our clients should never settle for The nation’s premier network of focus group facilities! Ph. 312-587-8100 “good enough”. Plaza Research offers multi-city project coordination [email protected] in 14 locations with an extensive nationwide database. www.schlesingergroup.com/en/locations/united-states/ One experienced project manager will be your sole chicago contact for the duration of your project at any of our Gina Jaeger, VP Client Solutions markets. Our focus group suites are designed with tiered Gina Jaeger, Account Director seating, volume controls, private phone booths, simul- Location: Office building taneous in-depth interview rooms and client-viewable Distance from airport: 20 miles, 30 minutes IndyFocus, Inc. test kitchens. Five minutes to Rivers Casino or Fashion CL, 1/1, 1/1O, PTL, VC, WC 1314 N. Meridian St., Suite 100 Outlets of Chicago in Rosemont. We provide compli- 19x19 12 Multiple Indianapolis, IN 46202 mentary high-speed Internet access in all client suites, 21x19 12 Multiple Ph. 317-644-5300 conference rooms and lounges. Streamline is our in- 19x19 12 Multiple [email protected] house video-streaming option. Renovated in 2018 19x19 12 Multiple www.indyfocus.com (See advertisement on p. 105) 21x19 12 Multiple Beth Brown 19x19 12 Multiple Location: Office building Distance from airport: 12 miles, 20 minutes A leading data collection and research services company CL, VC with 24 high-specification focus group facilities across 23x21 12 Multiple the US and Europe and a Global Solutions team providing 17x17 12 Multiple a worldwide reach. We deliver high-quality, intelligent 11x11 12 Multiple Precision Research, Inc. recruitment for consumer, heathcare and B2B markets 999 E. Touhy Ave., Suite 100 for any methodology: QUAL; focus groups; IDIs; online Centrally headquartered in Indianapolis, with partner Des Plaines, IL 60018 focus groups; telephone interviews; online communities; facilities in top U.S. markets - New York, Los Angeles, Ph. 847-390-8666 ethnographic research; usability labs; neuroscience labs. Chicago, Dallas, Atlanta, southern Florida and Phoenix [email protected] HYBRID: We seamlessly combine online surveys or online - IndyFocus can quickly and effectively coordinate www.preres.com qual with traditional methods. Technology: The Wall by research with a single phone call. Our in-house, global Scott Adleman, President Schlesinger, HD recording and FV360 LIVE. recruiting and fielding for hard-to-find respondents Location: Office building (See advertisement on inside front cover) ensures the respondents you need to gather meaningful Distance from airport: 2 miles, 10 minutes data - even on complex, tight-timeline projects. AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 26x29 25 Conference 15x26 16 Conference 15x26 16 Conference 24x36 12 Conference

Extensively renovated this year (2014). Huge Creative Suite for living room setting, break out areas, writable wall, and food prep ability in adjacent room. Super modern upscale design. Rebuild, so new pictures not available at time of printing. Check the website. Now offering National Recruiting using PrecisionScreen. Commercial test kitchen. Convenient O’Hare location.

94 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 surveying. Iowa Maine Des Moines Kansas Portland Focus Group Facility Wichita

Essman Research, a Division of SPPG, LLC Critical Insights, Inc. 2910 Westown Parkway, Suite 302 a division of Digital Research Group West Des Moines, IA 50266 172 Commercial St. Ph. 515-237-0324 The Research Partnership at Wichita State University Portland, ME 04101 [email protected] 1845 Fairmount Box 31 Ph. 207-772-4011 or 207-985-7660 www.essmanresearch.com Wichita, KS 67260-0031 [email protected] Deborah Stearns, Marketing Research Director Ph. 316-978-5465 www.drgonline.com Location: Office building [email protected] Location: Free standing facility Distance from airport: 10 miles, 12 minutes www.trp-ict.com Distance from airport: 10 miles, 5 minutes 1-Jan Robin Mishler, Research Director 1/1, 1/1O, VC, WC 25x19 15 Conference Location: Office building 25x15 8 Multiple Distance from airport: 12 miles, 15 minutes For nearly 40 years, Essman Research has provided CL, 1/1, 1/1O Critical Insights, a Digital Research Group brand, has Directory full-service custom-designed qualitative and quantita- 26x27 14 Multiple served Northern New England since 1992. Our state-of- tive research services. On May 1, 2017, State Public the-art qualitative research suite is conveniently located Policy Group (SPPG), located in West Des Moines, Iowa, The Research Partnership at Wichita State University on the waterfront in downtown Portland, ME. The focus acquired Essman Research. Our new state-of-the-art includes a spacious focus group facility with projection room comfortably seats up to 14 participants, with focus facility, now located in West Des Moines, Iowa, screen, HDMI hook ups and a cable pass through for dial ample work space for respondents. The adjacent, two- offers digital audio and video recording, FocusVision, testing. The viewing room will accommodate up to 14. tiered client viewing area comfortably seats eight. The tiered seating for 15 observers, in-house moderators, Our staff includes professionally trained interviewers for facility features amenities that include wall-mounted and a professional and responsive research staff. Our mystery shopping, intercepts, telephone surveys and cameras and hidden microphones for unobtrusive video experienced moderators conduct focus groups at our focus group recruitment. Additional rooms are available and audio taping, and a dedicated client lounge. Critical facility in West Des Moines, in rural communities and for recording with closed circuit television for live view- Insights has two trained moderators on staff. metropolitan areas across the country. ing. All methodologies are utilized including telephone/ online surveys, focus groups, mystery shopping, jury studies, intercepts and music studies. Maryland Louisiana Baltimore Mid-Iowa Interviewing, Inc. 1239 73rd St., Ste. B Des Moines, IA 50324 New Orleans Ph. 515-225-6232 or 888-425-6232 [email protected] www.midiowainterviewing.com Baltimore Research Doug Brown, President/Owner 8320 Bellona Ave., Suite 210 Location: Office building Baltimore, MD 21204 Distance from airport: 10 miles, 15 minutes New Orleans Perspectives Ph. 410-583-9991 1/1, 1/1O 1340 Poydras St., Suite 1440 [email protected] 20x13 7 Conference New Orleans, LA 70112 www.baltimoreresearch.com Ph. 504-291-1844 or 504-291-1845 Heather Collins, PRC, Director of Operations MIIinc is a locally owned and managed field service since [email protected] Location: Office building 1971. Focus facility, recruiting, one-on-one interview- www.neworleansperspectives.com Distance from airport: 21 miles, 30 minutes ing, CAPI, store audits,on-site interviewing, off site test Location: Office building AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC kitchen and project management thoughout the state. Distance from airport: 14 miles, 16 minutes 17x20 18 Multiple CL, 1/1, 1/1O 17x21 18 Multiple 18x44 30 Conference 24x15 14 Multiple 18x22 15 Multiple 20x40 20 Multiple 18x22 15 Multiple 20x40 15 Multiple 12x18 9 Living 12x7 Conference Revelations Research Solutions 501 S.W. Seventh St., Suite M New Orleans Perspectives is a full-service recruiting Baltimore Research features 5 research studios plus Des Moines, IA 50309 and focus group facility servicing Louisiana and the SmartSuite virtual room, chic client lounges, 2 test Ph. 515-243-0785 or 877-800-0785 Gulf Coast. We understand the nuances associated with kitchens, private bathrooms, onsite catering and free [email protected] each recruit and work with the client to make sure the client parking. Suites have the latest technology to www.revelationsresearchsolutions.com recruiting process is optimized for our unique region. deliver high-quality research: FocusVision HD and Teresa Grantham, President of Operations With expertise in marketing, law, and economics, New proprietary 360° SmartSuite streaming and digital Location: Office building Orleans Perspectives was founded from a passion for recording, content-on-demand playback, fiberoptic Distance from airport: 4 miles, 10 minutes social science. Services include, but are not limited Wi-Fi, usability lab with eye-tracking technology, per- AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC to: focus group recruiting, fieldwork and conventions, ception analyzer dials and mobile data collection tools. 28x18 12 Conference qualitative and quantitative reports, and more. Our new Recruitment is done by a highly-experienced team. We 28x18 12 Multiple 4,100 sq. ft facility opened in October 2018. also have moderators on staff who provide value-added insight to the research findings. Full-service marketing research facility offering quantitative and qualitative expertise. Revelations is the Midwest’s premier facility for on-site and Web- based focus group interviewing and research design. Revelations offers two state-of-the-art focus group suites, with floor-to-ceiling glass, three cameras, client lounges, in-depth interviewing facilities, video-streaming and a state-of-the-art test kitchen. Revelations also offers a full complement of quantitative analysis, offering survey and research design and development, advanced statistical techniques, analysis and online www.quirks.com December 2018 // Quirk’s Marketing Research Review 95 from throughout the Boston metropolitan area in part- y Codes Massachusetts nership with Cambridge Focus.

Location: Office building, Freestanding building, Shopping mall Boston CL - Client Lounge CUL-Computer Usability Lab 1/1 - One-on-One Room PUL-Product Usability Lab 1/1OR - One-on-One Obs. VC - Videoconferencing

Director Copley Focus Centers TK - Test Kitchen WC - Webconferencing 20 Park Plaza, Suite 620 TKO - Test Kitchen Obs. AU - Auditorium Boston, MA 02116 AnswerQuest, an Insights Center Facility Ph. 617-421-4444 Conference - Conference-Style Room 110 Cummings Park Drive [email protected] Living - Living Room-Style Room Woburn, MA 01801 www.copleyfocus.com Multiple - Both Styles Ph. 781-897-1822 Frank Amelia, Partner Room dimensions, when stated, are shown in feet. [email protected] Location: Office building www.answerquestresearch.com Distance from airport: 4 miles, 10 minutes Location: Free standing facility CL, CUL, 1/1, 1/1O, VC, WC Distance from airport: 9 miles, 15 minutes 33x17 12 Multiple CUL, TK, TKO, VC, WC 17x17 8 Multiple 17x17 10 Multiple Our 9,000 sf office was built with flexibility and comfort 16x23 16 Multiple in mind. Largest commercial test kitchen in the NE (900 square feet) includes ventilation, walk-in cooler and Copley Focus Centers offers a unique experience. We C&C Market Research freezer, commercial gas ovens, adjustable electrical and never wanted to be a “typical” market research com- C&C Market Research - Baltimore plenty of stainless prep. The adjacent computerized CLT pany. By focusing on strong recruiting and nurturing

Focus Group Facility Arundel Mills Mall lab can seat up to 50, and offers viewing for up to 15 cli- our relationships with our clients, we have continued to 7000 Arundel Mills Center, Suite 324 ents. Our oversized focus room also offers viewing for 15, grow to be largest facility in downtown Boston. We have Hanover, MD 21076 and quali-quant clients can watch both at once. A second recently undergone our 4th expansion and renovation Ph. 479-785-5637 or 877-530-9688 residential kitchen, CLT lab that seats up to 35, and full and are thrilled to offer a super-sized room that is 16 X [email protected] sized focus room with viewing for 12 make AnswerQuest 32’, perfect for mock trials. Copley Focus is staffed with

2019 www.ccmarketresearch.com the most adaptable facility in Boston. WiFi, streaming true, local Bostonians. We understand the Boston mar- ™ ™ Location: Shopping mall (in-house and industry) Instant Update and Access . ketplace and are committed to enhancing the Boston Distance from airport: 9 miles, 15 minutes research experience. We continually manage to recruit CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC the best consumers, business to business professionals, 10x6 6 Conference and medical executives in our market.

C&C Market Research, an industry leader for over 25 years, is the complete answer to all of your market research needs. Our highly trained data collection Cambridge Focus specialists and beautifully designed field locations, Two Clock Tower Place combined with our state of the art programming and Maynard, MA 01754 data transmission capabilities, will ensure your next Ph. 617-494-0310 Fieldwork Boston project is a success. With data collection locations [email protected] 880 Winter St., Suite 330 nationwide, we are the largest privately owned and www.cambridgefocus.com Waltham, MA 02451 operated market research company in the U.S. C&C has Lloyd Simon, Director Ph. 781-899-3660 remained a leader in today’s marketplace through hard Location: Office building [email protected] work, ingenuity, and a dedication to quality that is Distance from airport: 5 miles, 20 minutes www.fieldwork.com second to none. AU, CUL, 1/1, 1/1O, VC, WC Christine Lally, President (See advertisement on inside back cover) 20x17 12 Conference Location: Office building 60x40 40 Multiple Distance from airport: 15 miles, 20 minutes CL, CUL, 1/1, 1/1O, WC More than 20 years experience recruiting and managing 28x24 24 Conference focus groups, ethnography, shop-a-longs, telephone 25x30 16 Conference interview appointments, conferences, auditorium tests, 23x20 16 Conference usability labs, jury testing, product placement, etc. Local 19x21 8 Conference Observation Baltimore and national field management. State of the art facility 20x19 12 Conference 5520 Research Park Drive on the campus of Bentley University includes standard 15x18 6 Conference Six minutes to BWI airport and AMTRAK focus group rooms and unique tiered digital theater. Can Baltimore, MD 21228 accommodate up to 40 participants and observers. Fieldwork Boston was planned and designed with the Ph. 410-332-0400 client in mind. Your special requests are always handled [email protected] courteously, and quality recruiting is our number one www.observationbaltimore.com priority. We offer 6 spacious conference rooms, includ- Karly Richins, Account Executive ing the largest conference room in the Boston area, Location: Office building all with adjacent viewing and separate client lounges. Distance from airport: 5 miles, 6 minutes Along with a variety of recording options, we have AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC Center for Marketing Technology 175 Forest St. FocusVision 360-degree video with streaming. Staffed 19x21 12 Multiple with fully trained professionals, you’ll get the efficiency, 20x21 12 Multiple Waltham, MA 02452-4705 Ph. 617-494-0310 attention to detail and commitment to quality you 23x25 15 Multiple expect. 32x35 50 Multiple [email protected] www.bentley.edu/cmt (See advertisement on p. 15, 25 and back cover) At Observation Baltimore, Experienced Recruiting Makes Lloyd Simon, Managing Principal the Difference. As the premier focus group facility in Location: Office building Maryland, we offer precise recruiting of consumers, Distance from airport: 15 miles, 30 minutes physicians, health care professionals, and business AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC professionals. Our experienced recruiting is the founda- 20x17 40 Conference tion of our mission, as well as courteous and pro-active 60x40 12 Multiple hospitality and client services. Just six minutes from BWI Airport and Amtrak, our Baltimore research facility The Center for Marketing Technology, located on the has a great location. Most importantly, we understand campus of Bentley University in Waltham, Mass., offers market research. state-of-the-art resources and expert assistance not available elsewhere. Ideal for B2B, consumer, social, government, nonprofit, Gen Y. Standard focus rooms plus on-site, tiered “smart theater.” Five minutes from Marriott, Doubletree and Hilton. Thirty minutes from Logan International and Amtrak. Participants recruited

96 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 National Field & Focus, Inc. C&F Market Research 205 Newbury St., Suite 301 24301 Telegraph Road, Suite 100 Framingham, MA 01701 Southfield, MI 48033 Ph. 508-370-7788 Ph. 248-352-0434 [email protected] [email protected] Focus Group Facility Focus On Boston - Suburban www.nff-inc.com www.candfmarketresearch.com 10 Forbes Road Location: Office building Melissa Brodsky, President Braintree, MA 02184 Distance from airport: 18 miles, 35 minutes Location: Office building Ph. 800-699-2770 CL, 1/1, 1/1O, TK, VC Distance from airport: 25 miles, 30 minutes [email protected] 32x18 15 Conference CL, CUL, 1/1, PTL, TK, VC, WC www.focusonboston.com 19x15 15 Conference 30x20 12 Multiple Larry Jenkins 24x15 15 Conference 20x16 8 Conference Location: Office building 24x15 15 Multiple Distance from airport: 8 miles, 20 minutes We have “Creative” out of the box problem-solving AU, CL, TK, VC skills. We are “Focused” on our client needs. Our dedi- 20x20 16 Multiple cated staff is well trained, experienced and will exceed 20x20 16 Multiple all expectations. Newly renovated facility (Oct 2017) is modern and elegant. Large 20x30 focus room and Located in the heart of Boston’s suburbs, our Braintree- second 20x16 focus room both with client observation suburban facility is ideally situated at the crossroads of Schlesinger Group Boston (seats 6-12) and lounge attached. Our facility has a three major highways and just 8 miles from downtown 31 Saint James Ave., Suite 930 private entrance, Wifi, free digital video and audio, Boston. Braintree is extremely accessible and convenient Boston, MA 02116 Focus Vision, private restrooms, and large (25x17) test Ph. 617-542-5500 for both clients and respondents from the suburbs or the kitchen. We complete both qualitative and quantitative Directory city. We offer two spacious conference rooms with luxuri- [email protected] research: business-to-business, medical, legal, political, ous client lounges and provide unmatched recruiting in www.schlesingergroup.com/en/locations/united- product placement, CLT’s, taste tests, dial tests, sensory the Northeast with an extensive, diverse database. Our states/boston tests, usability labs, on-site interviewing, audits, radio show rates are among the best in the industry! Terri-Lyn Hawley, VP, Client Solutions tests, telephone interviewing, and on-line interviewing. Location: Office building We are centrally located to pull from across the metro Distance from airport: 4 miles, 15 minutes area. An extensive database with 20,000+ households. CL, 1/1, 1/1O, PTL, VC, WC 16x20 15 Multiple 16x20 15 Multiple 16x20 15 Multiple Focus On Boston - Waterfront 14x16 12 Multiple 30 Rowes Wharf (Adjacent to Boston Harbor Hotel) Boston, MA 02110 A leading data collection and research services com- Cypher Research Ph. 800-699-2770 pany with 24 high-specification focus group facilities 2365 S. Haggerty Road, Suite 300 [email protected] across the US and Europe and a Global Solutions team Canton, MI 48188 www.focusonboston.com providing a worldwide reach. We deliver high-quality, Ph. 734-397-3400 Larry Jenkins intelligent recruitment for consumer, heathcare and [email protected] Location: Office building B2B markets for any methodology: QUAL; focus groups; www.cypherresearch.com Distance from airport: 5 miles, 10 minutes IDIs; online focus groups; telephone interviews; online Location: Free standing facility AU, CL, 1/1, 1/1O, TK, VC, WC communities; ethnographic research; usability labs; Distance from airport: 9 miles, 9 minutes 20x20 14 Conference neuroscience labs. HYBRID: We seamlessly combine AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC 20x22 15 Conference online surveys or online qual with traditional methods. 15x25 10 Multiple 20x20 20 Conference Technology: The Wall by Schlesinger, HD recording and 15x25 10 Multiple 12x08 8 Conference FV360 LIVE. (See advertisement on inside front cover) Quality recruiting done in house by recruiters with mini- Located on Boston’s beautiful waterfront, Focus On mum five years of experience, 100% validation. Facility Boston offers three spacious conference rooms with lux- redesign in late 2017 to “Creative space” environment. urious client lounges as well as an IDI suite. We provide Closest facility to airport, 10 min. Corporate rates with unmatched recruiting in the Northeast with an extensive Michigan new Westin at DTW. Detroit and Ann Arbor both in pri- and diverse database that is continually updated and mary recruiting zone. High speed, stable internet, Wi-Fi, expanded. We have state-of-the-art audio/visual equip- tech support on staff. Focus groups, CLT, dial tests, radio ment and are proud to be a member of the FocusVision tests, product placements. Most representative demo- Network. Our Boston location is adjacent to the four-star graphic area in MI. We take pride in what we do. Our Boston Harbor Hotel with special rates. Our show rates Impulse Survey ratings speak for themselves. are among the best in the industry! C&C Market Research C&C Market Research - Detroit Laurel Park Place Mall 37700 W. Six Mile Road, Suite 690A Livonia, MI 48152 Ph. 479-785-5637 or 877-530-9688 Emicity Focus Pointe Global - Boston [email protected] 5455 Corporate Drive, Suite 120 18 Tremont St., Floor 11 www.ccmarketresearch.com Troy, MI 48098 Boston, MA 02108 Location: Shopping mall Ph. 866-952-1600 Ph. 617-573-0808 or 888-873-6287 Distance from airport: 22 miles, 30 minutes [email protected] [email protected] CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC www.emi.city www.focuspointeglobal.com 4 Conference Melanie Imbrunnone, Project Manager Aurora Choi, Facility Director Location: Office building Distance from airport: 2 miles, 15 minutes C&C Market Research, an industry leader for over 25 Distance from airport: 25 miles, 45 minutes CL, CUL, 1/1, 1/1O, TK, VC, WC years, is the complete answer to all of your market CL research needs. Our highly trained data collection 20x14 10 Conference FPG sets the industry standard for qualitative/quan- specialists and beautifully designed field locations, com- titative marketing research data collection services, bined with our state of the art programming and data A moderator-designed, upscale, single-suite facility. including focus groups, taste tests, jury studies, product transmission capabilities, will ensure your next project Focus group room features leather swivel seating, placements, webcam interviews, online communities, is a success. With data collection locations nationwide, elevated chair rails, and two-tiered lighting. Expanded video capture, mobile and app-based research. FPG we are the largest privately owned and operated market viewing room & lounge with widescreen LCD monitor, has 20 locations nationwide: Appleton, WI, Atlanta- research company in the U.S. C&C has remained a leader WiFi, & separate HVAC. A 65” LCD TV enables video, com- Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, in today’s marketplace through hard work, ingenuity, puter and Web-based content to be wirelessly controlled Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine and a dedication to quality that is second to none. via Client’s laptop. Digital recording via flash drive or CA, Kansas City MO, Los Angeles, Minneapolis, New (See advertisement on inside back cover) FTP. Web based video-streaming available. Located in York, Philadelphia, Phoenix, St. Louis, San Francisco- the heart of northern Oakland County—within an upscale Sansome, San Francisco – Post, Teaneck NJ. area, near the blue-collar workforce of Macomb County, (See advertisement on p. 3) and the corporate & technical ranks of Automation Alley. www.quirks.com December 2018 // Quirk’s Marketing Research Review 97 y Codes Minnesota

Location: Office building, Freestanding building, Shopping mall Minneapolis/St. Paul Focus Pointe Global - Minneapolis CL - Client Lounge CUL-Computer Usability Lab 7300 Metro Blvd., Suite 250 1/1 - One-on-One Room PUL-Product Usability Lab Minneapolis, MN 55439 1/1OR - One-on-One Obs. VC - Videoconferencing Director Ph. 952-858-1550 or 888-873-6287 TK - Test Kitchen WC - Webconferencing [email protected] TKO - Test Kitchen Obs. AU - Auditorium www.focuspointeglobal.com Ascendancy Research - Your Inner Circle Partner Chris Tucker, Regional VP Conference - Conference-Style Room 5775 Wayzata Blvd. Location: Office building Living - Living Room-Style Room Minneapolis, MN 55416 Distance from airport: 10 miles, 15 minutes Multiple - Both Styles Ph. 952-544-6334 or 612-801-3194 CL, TK, VC, WC Room dimensions, when stated, are shown in feet. [email protected] 22x22 10 Multiple www.ascendresearch.com 42x21 16 Multiple LynMarie Winninger, President Location: Office building FPG sets the industry standard for qualitative/quan- Distance from airport: 15 miles, 21 minutes titative marketing research data collection services, CL, CUL, 1/1, 1/1O, TK, VC, WC including focus groups, taste tests, jury studies, product 24x21 16 Conference placements, webcam interviews, online communities, 20x14 10 Conference video capture, mobile and app-based research. FPG 23x15 10 Conference has 20 locations nationwide: Appleton, WI, Atlanta- Michigan Market Research Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, 23800 W. Ten Mile, Suite 102 Ascendancy Research is the premier provider of qualita- Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine

Focus Group Facility Southfield, MI 48033 tive research environments to companies who want to CA, Kansas City MO, Los Angeles, Minneapolis, New Ph. 248-569-7095 or 734-516-9314 take customer insights to the decision makers - online, York, Philadelphia, Phoenix, St. Louis, San Francisco- [email protected] onsite, infield. The highest multi-rated facility in Sansome, San Francisco – Post, Teaneck NJ. www.mimarketresearch.com Minneapolis/St. Paul, we are known for providing fast, (See advertisement on p. 3) Roxanne Naszradi, President fresh and on-the-mark recruiting, concierge-level client

2019 Location: Free standing facility services and delightful food offerings. Your choice of Distance from airport: 20 miles, 30 minutes three spacious viewing rooms along with interchangeable AU, CL, CUL, 1/1, PTL, TKO, VC, WC conference rooms enhances your research experi- 25x21 Multiple ence. Technologies include videostreaming, MobiLab, 20x20 18 Conference high-speed wireless, DVD and digital (MP3) recording/ archiving. L&E Research Brand new Focus Facility May 2015! Michigan Market Two Meridian Crossings, Suite 430 Research is centrally located in the Detroit Metro area, Minneapolis, MN 55423 making it easy to reach affluent, blue collar and urban Ph. 877-344-1574 respondents. Two spacious focus suites with additional [email protected] third breakout area available (viewing by CCTV) for mock www.leresearch.com trials. Oversized viewing areas for comfort. Large test Lisa McGary, Client Relationship Manager Fieldwork Minneapolis kitchen, 25’ X 21’, with 220V service for sensory stud- Location: Office building 7650 Edinborough Way, Suite 700 ies. With over 30 years’ experience, our staff pays close Distance from airport: 8 miles, 15 minutes Edina, MN 55435 attention to detail while understanding the urgency of AU, CL, CUL, 1/1, 1/1O, VC, WC Ph. 952-837-8300 each project. In-house web streaming and FocusVison 21x27 20 Multiple [email protected] available. Formerly known as Crimmins and Forman. 20x20 16 Conference www.fieldwork.com 20x20 16 Conference Denice Duncan-Foldery, President Location: Office building L&E’s Minneapolis facility offers a first class experience Distance from airport: 7 miles, 15 minutes in the greater Twin Cities area. From the facility space CL, CUL, 1/1, 1/1O, TK, TKO, WC to the nearby hotel options, you can be sure you will 29x25 20 Conference have a top notch experience. The Minneapolis- St. Paul Shifrin-Hayworth 18x22 25 Conference International Airport (MSP) is conveniently located 26400 Lahser Road, Suite 430 25x20 25 Conference only 15 minutes away from our facility. L&E Minneapolis Southfield, MI 48033 23x21 25 Conference offers three focus group rooms with comfortably fur- Ph. 248-223-0020 22x19 10 Conference nished viewing rooms/lounges, the latest technological [email protected] 17x12 15 Conference equipment and modular tables to enable custom con- www.shifrin-hayworth.com figurations. Put your mind at ease, and let L&E expertly Arlene Hayworth-Speiser, President Fieldwork Minneapolis offers 8,000 square foot of pre- manage your project and help you focus on your clients. Location: Office building mier space just seven miles from the Minneapolis-St. Paul Distance from airport: 22 miles, 25 minutes International Airport. Our 5 research suites will accom- CL, CUL, 1/1, 1/1O, PTL, TK, WC modate multiple set-ups and group sizes. Our brand new 22x16 10 Multiple viewable test kitchen is the only one of its kind in the 27x17 15 Multiple area. Along with a variety of recording options, we have FocusVision 360-degree video with streaming. Fieldwork Industry recognized as an exceptional focus group and Minneapolis is located in the heart of shopping bliss; we Leede Research recruiting facility in metro Detroit. Centrally located. are five miles from the Mall of America and walking dis- 5401 Gamble Drive, Suite 100 Can recruit from the counties that drive the Motor tance to two other shopping areas plus numerous hotels Minneapolis, MN 55416 City including Wayne, Oakland, Macomb and others. and restaurants. Ph. 612-314-4402 Recruiting of consumers and professionals. Well-trained (See advertisement on p. 15, 25 and back cover) [email protected] staff always on-site. Comfortable, sophisticated facility. www.leedemn.com Two focus group rooms, two viewing rooms, one-way Deborah Seim, Vice President mirrors, client office, client lounge, kitchen and an Location: Office building extra breakout/group room viewed via closed-circuit. Distance from airport: 20 miles, 25 minutes High-speed Internet/Wi-Fi, color printing, digital A/V CL, CUL, 1/1, 1/1O, PTL, VC, WC recording. FocusVision and Shifrin-Hayworth video- 22x28 14 Multiple streaming. 16x15 12 Multiple

A new beautifully designed focus group and a built-in HD usability lab conveniently located in the West End area of St. Louis Park. We are located minutes from downtown Minneapolis and within 20 minutes of the airport. Leede Research provides outstanding recruitment for any qualitative and quantitative methodology.

98 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 We are a full service market research firm with extensive St. Louis experience with usability testing, qualitative research, and ethnographic research.

The Insight Lab Focus Group Facility Missouri In Affiliation With Schlesinger C&C Market Research 900 Spruce St., Fourth Floor C&C Market Research - St. Louis St. Louis, MO 63102 Kansas City St. Louis Galleria Ph. 314-269-1560 1155 St. Louis Galleria, Suite 1133 [email protected] Richmond Heights, MO 63117 www.schlesingergroup.com/en/locations/managed- Ph. 479-785-5637 or 877-530-9688 labs/the-insight-lab [email protected] Tim Sauer, SVP, Client Solutions www.ccmarketresearch.com Location: Office building Location: Shopping mall Distance from airport: 17 miles, 20 minutes C&C Market Research CL, 1/1, 1/1O, PTL, VC, WC C&C Market Research - Kansas City Distance from airport: 8 miles, 15 minutes CL, CUL, 1/1, 1/1O, PTL, VC, WC 19x15 8 Multiple Independence Mall 19x23 15 Multiple 18813 E. 39th St. S., Suite 1026 4 Conference Independence, MO 64507 Schlesinger is the exclusive facility and recruiting part- Ph. 479-785-5637 or 877-530-9688 C&C Market Research, an industry leader for over 25 years, is the complete answer to all of your market ner for The Insight Lab. This ultra-contemporary space [email protected] within a historic building provides truly sophisticated research needs. Our highly trained data collection Directory www.ccmarketresearch.com comfort. The Soulard Room inspires creativity as a spa- Distance from airport: 40 miles, 35 minutes specialists and beautifully designed field locations, combined with our state of the art programming and data cious, contemporary focus group studio. The Clarke CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Room offers cutting edge usability and eye tracking 6 Conference transmission capabilities, will ensure your next project is a success. With data collection locations nationwide, equipment that provides digital viewing via dual-screen capture of both the participant and the media. It is ideal C&C Market Research, an industry leader for over 25 we are the largest privately owned and operated market research company in the U.S. C&C has remained a leader for real time usability, messaging and creative studies in years, is the complete answer to all of your market either an IDI, dyad or triad setting. The lab can test all research needs. Our highly trained data collection in today’s marketplace through hard work, ingenuity, and a dedication to quality that is second to none. types of digital stimuli on any device. specialists and beautifully designed field locations, com- (See advertisement on inside front cover) bined with our state of the art programming and data (See advertisement on inside back cover) transmission capabilities, will ensure your next project is a success. With data collection locations nationwide, we are the largest privately owned and operated market research company in the U.S. C&C has remained a leader in today’s marketplace through hard work, ingenuity, and a dedication to quality that is second to none. Focus Pointe Global - St. Louis L&E Research (See advertisement on inside back cover) 1650 Des Peres Road, Suite 110 10403 Clayton Road, Suite 115 St. Louis, MO 63131 St. Louis, MO 63131 Ph. 314-966-6595 or 888-873-6287 Ph. 877-344-1574 [email protected] [email protected] www.focuspointeglobal.com www.leresearch.com Tarin Stuenkel, Facility Director Lisa McGary, Client Relationship Manager Location: Office building Focus Pointe Global - Kansas City Location: Office building Distance from airport: 15 miles, 20 minutes Distance from airport: 15 miles, 20 minutes 9233 Ward Parkway, Suite 150 AU, CL, CUL, 1/1, 1/1O, VC, WC Kansas City, MO 64114 CL, CUL, 1/1, 1/1O, TK, VC, WC 18x22 14 Multiple 26x20 8 Multiple Ph. 816-361-0345 or 888-873-6287 17x16 5 Multiple [email protected] 19x22 14 Multiple 20x23 23 Multiple www.focuspointeglobal.com It’s only appropriate that L&E has a facility in the “Show Jim Finke, Facility Director Me” state, and we are eager to show you why. In our St. Location: Office building FPG sets the industry standard for qualitative/quantitative marketing research data collection services, Louis facility, high technology meets historic charm in Distance from airport: 30 miles, 40 minutes the lovely Le Chateau Village in the Frontenac district. CL, CUL, TK, VC, WC including focus groups, taste tests, jury studies, product placements, webcam interviews, online communities, Just steps away from local restaurants, accommoda- 20x19 18 Multiple tions and upscale shopping - and only 15 minutes from 21x21 10 Multiple video capture, mobile and app-based research. FPG has 20 locations nationwide: Appleton, WI, Atlanta- Lambert-St. Louis International Airport (STL) our facility provides two focus group rooms totaling 1500 square FPG sets the industry standard for qualitative/quan- Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine feet. Catering is available in all rooms, and the kitchen titative marketing research data collection services, provides ample space for storage and food preparation. including focus groups, taste tests, jury studies, product CA, Kansas City MO, Los Angeles, Minneapolis, New placements, webcam interviews, online communities, York, Philadelphia, Phoenix, St. Louis, San Francisco- video capture, mobile and app-based research. FPG Sansome, San Francisco – Post, Teaneck NJ. has 20 locations nationwide: Appleton, WI, Atlanta- (See advertisement on p. 3) Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine CA, Kansas City MO, Los Angeles, Minneapolis, New York, Philadelphia, Phoenix, St. Louis, San Francisco- Sansome, San Francisco – Post, Teaneck NJ. (See advertisement on p. 3)

www.quirks.com December 2018 // Quirk’s Marketing Research Review 99 y Codes Nevada

Location: Office building, Freestanding building, Shopping mall Las Vegas Test America, a division of CRG Global CL - Client Lounge CUL-Computer Usability Lab Chesterfield Mall 1/1 - One-on-One Room PUL-Product Usability Lab 291 Chesterfield Center, Suite 2036 1/1OR - One-on-One Obs. VC - Videoconferencing

Director Chesterfield, MO 63017 TK - Test Kitchen WC - Webconferencing Ph. 800-831-1718 TKO - Test Kitchen Obs. AU - Auditorium [email protected] www.crgtestamerica.com C&C Market Research Conference - Conference-Style Room Jennifer Schwartz, Director of Field Operations C&C Market Research - Las Vegas Living - Living Room-Style Room Location: Shopping mall Galleria Mall Multiple - Both Styles Distance from airport: 18 miles, 20 minutes 1300 W. Sunset Road, Suite 1324 Room dimensions, when stated, are shown in feet. CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Henderson, NV 89014 18x28 15 Conference Ph. 479-785-5637 or 877-530-9688 [email protected] Test America, the data collection division of CRG Global, www.ccmarketresearch.com offers consumer testing facilities that are characterized Location: Shopping mall by the highest in quality standards and are positioned Distance from airport: 10 miles, 20 minutes in high traffic retail locations throughout the U.S., CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC providing virtually unlimited access to the consumer. 4 Conference Specifically designed for conducting product level Lucas Market Research, LLC research, our sites are equipped to conduct the most C&C Market Research, an industry leader for over 25 4101 Rider Trail N., Suite 100 complex tests. We specialize in CLTs, HUTs, focus groups, years, is the complete answer to all of your market Focus Group Facility St. Louis, MO 63045 mobile research, and more. Select facilities include sen- research needs. Our highly trained data collection Ph. 314-344-0803 or 888-978-4101 sory booths, fragrance evaluation rooms, test kitchens, specialists and beautifully designed field locations, com- [email protected] laundry rooms, and focus and viewing rooms. bined with our state of the art programming and data www.lucasresearch.net transmission capabilities, will ensure your next project Suzanne Lucas Echelmeyer, Vice President is a success. With data collection locations nationwide,

2019 Location: Free standing facility we are the largest privately owned and operated market Distance from airport: 7 miles, 15 minutes Montana research company in the U.S. C&C has remained a leader AU, CL, 1/1, 1/1O, TK, VC, WC in today’s marketplace through hard work, ingenuity, 22x18 12 Conference and a dedication to quality that is second to none. 22x16 12 Conference Bozeman (See advertisement on inside back cover) 40x25 12 Multiple 20x12 12 Conference M+M Research 347 S. Ferguson Ave., Studio 1 Lucas Market Research LLC. Family OwnedClient Bozeman, MT 59718 FocusedService Driven. Consistently rated #1 in St. Ph. 406-551-1077 Louis for Best Value/Quality Service. Guaranteed to [email protected] exceed your expectations with quality recruiting, www.mandmresearch.com Consumer Opinion Services, Inc. (Br.) experienced staff, 98% show rates. The comprehensive Murray Steinman, President 1860 Pama Lane, Suite 200 design includes three spacious/contemporary client Location: Office building Las Vegas, NV 89119 suites, private entry/restrooms, tiered viewing, closed- Distance from airport: 10 miles, 20 minutes Ph. 702-644-9330 circuit, high-speed wireless Internet, FV and in-house CL, 1/1, 1/1O [email protected] streaming, DVD recording, flat screens/ VGA/HDMI 19x18 8 Conference www.ConsumerOpinionServices.com access throughout, test kitchen, on-site recruiting, Tom Champion, Vice President & General Manager ideal space for CLTs, legal studies, mock trials, 50 class- Location: Free standing facility room/theater style. Distance from airport: 2 miles, 5 minutes Nebraska AU, CL, CUL, PTL, TK, VC, WC 18x20 12 Multiple 22x25 15 Multiple Omaha 22x25 15 Multiple 45x25 30 Multiple The MSR Group Peters Marketing Research, Inc. 1121 N. 102nd Court, Suite 100 Consumer Opinion Services provides comprehensive 12400 Olive Boulevard, Suite 225 Omaha, NE 68114-1947 qualitative services: complete projects, facility rentals, St. Louis, MO 63141 Ph. 402-392-0755 recruitment, on-location work, design, moderation, Ph. 314-469-9022 [email protected] reporting, videostreaming and transcriptions. Seattle, [email protected] www.themsrgroup.com Portland and Las Vegas are home to our top-rated focus www.petersmktg.com Justin Phipps, Project Manager facilities, featuring classroom space to accommodate Jennifer Peters Scott, VP Operations Location: Office building large sessions. Living room-style setups are available for Location: Office building Distance from airport: 15 miles, 20 minutes a more informal setting. We offer conventional confer- Distance from airport: 9 miles, 12 minutes CL, 1/1, 1/1O, WC ence style rooms as well. Numerous client amenities, a CL, CUL, 1/1, 1/1O, PTL, VC, WC 26x16 20 Multiple professional hosting staff and state-of-the-art audio/ 20x16 14 Multiple 14x10 20 Conference visual services give you a turnkey home away from home. 18x16 12 Multiple 36x18 40 Conference (See advertisement on pp. 29, 117) 20x12 10 Multiple 21x28 Multiple

We offer the latest technology and amenities for qualitative/quantitative studies! For 60+ yrs., we’ve been one of the best research services in town! Qualitative facility has three suites with three rooms. Conference Room: HD cameras and HD FocusVision, display ledges and need-based settings. Viewing Room: well-lit desks, one-way mirror and two-tier seating. Lounge: 48” SmartTV, broad food service and natural light! Quantitative testing center: 28 x 14 area, computer stations and software-guided surveys for CLTs! Free, easy parking! Project mgmt., interviewers, hosts, secure WiFi, audio/video service and copy/ print service!

100 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 development process, delivering proven research methodologies and impeccable study execution. CEC provides personalized solutions for product testing to meet our clients’ diverse needs. CEC’s contemporary facility includes a customizable kitchen, fully-equipped Focus Group Facility Las Vegas Field and Focus, LLC focus group facilities with A/V capabilities, concealed Focus Pointe Global - New Jersey 2080 E. Flamingo Road, Suite 309 microphones and one-way observation mirrors as well 20 E. Puffin Way, Second Floor Las Vegas, NV 89119 as adaptable testing rooms with laptops. Newly added Teaneck, NJ 07666 Ph. 702-650-5500 or 800-797-9877 features to our center include a laundry facility and sink Ph. 201-928-1888 or 888-873-6287 [email protected] stations. [email protected] www.lvff.vegas www.focuspointeglobal.com Eric Souza, President/Owner Janis Fallows, Facility Director Location: Office building Location: Office building Distance from airport: 5 miles, 10 minutes Distance from airport: 15 miles, 30 minutes AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC CL, CUL, 1/1, 1/1O, TK, VC, WC 33x23 20 Multiple 18x18 25 Multiple 17x22 15 Conference Fieldwork Fort Lee, NJ 18x20 18 Multiple 17x22 15 Conference 2 Executive Drive, Suite 800 16x25 18 Multiple Fort Lee, NJ 07024 Cutting-edge research center located in the heart of Ph. 201-585-8200 FPG sets the industry standard for qualitative/quan- Las Vegas features state-of-the-art equipment, highly- [email protected] titative marketing research data collection services, supervised recruiting with uncompromising integrity, www.fieldwork.com including focus groups, taste tests, jury studies, product Becky Harrison, President placements, webcam interviews, online communities, professional field work and over 10,000 square feet Directory of facility space. We offer three luxurious focus group Location: Office building video capture, mobile and app-based research. FPG suites served with broadband and wireless Internet Distance from airport: 15 miles, 35 minutes has 20 locations nationwide: Appleton, WI, Atlanta- access and relaxed client lounges. Now offering full- AU, CL, CUL, 1/1, 1/1O, TK, WC Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, service design and analysis with the addition of a 23x21 30 Conference Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine highly-experienced moderator. We pride ourselves on 20x20 30 Conference CA, Kansas City MO, Los Angeles, Minneapolis, New strong, long-term client relationships. 20x21 30 Conference York, Philadelphia, Phoenix, St. Louis, San Francisco- 24x22 30 Conference Sansome, San Francisco – Post, Teaneck NJ. 16x14 10 Conference (See advertisement on p. 3)

Located at the foot of the George Washington Bridge, Fieldwork Fort Lee, NJ offers the recruiting and resources to help you take full advantage of the diverse Test America, a division of CRG Global lifestyles and cultures that make up Metro New York. Miracle Mile Shops at Planet Hollywood Our 5 conference rooms have capacity to seat up to 50 3663 Las Vegas Blvd. S., Suite 185 respondents and can accommodate any methodology Meadowlands Consumer Center / Consumer Centers of Las Vegas, NV 89109 or set-up. Along with a variety of recording options, New York and New Jersey Ph. 800-831-1718 we have FocusVision 360-degree video with streaming. 301 State Route 17 North, Suite 503 [email protected] With a database that is constantly being expanded, we Rutherford, NJ 07070 www.crgtestamerica.com are able to offer consistent recruiting either on-site, or Ph. 201-865-4900 or 800-998-4777 Jennifer Schwartz, Director of Field Operations anywhere in the New York Metro area. [email protected] Location: Shopping mall (See advertisement on p. 15, 25 and back cover) www.ConsumerCenters.com Distance from airport: 3 miles, 11 minutes Kelly Thompson, Director of Recruiting CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Location: Office building 16x27 15 Conference Distance from airport: 8 miles, 15 minutes 17x19 15 Multiple AU, CL, 1/1, 1/1O, VC, WC 17x27 20 Multiple 28x30 25 Multiple 14x28 60 Multiple Test America, the data collection division of CRG Global, Focus Crossroads 20x23 15 Multiple offers consumer testing facilities that are characterized One Meadowlands Plaza, Suite 1001 by the highest in quality standards and are positioned East Rutherford, NJ 07073 Meadowlands Consumer Center -- We understand your in high traffic retail locations throughout the U.S., Ph. 201-528-0220 needs, deliver on your requirements and create the providing virtually unlimited access to the consumer. [email protected] environment you’re looking for -- from traditional focus Specifically designed for conducting product level www.focuscrossroads.com groups and IDIs to more creative environments and research, our sites are equipped to conduct the most Greg Caruncho more. We offer a full range of technologies, including complex tests. We specialize in CLTs, HUTs, focus groups, Location: Office building neuromarketing, online bulletin boards/focus groups mobile research, and more. Select facilities include sen- Distance from airport: 10 miles, 15 minutes and video-streaming. Our exacting in-house recruit- sory booths, fragrance evaluation rooms, test kitchens, CL, CUL, 1/1, VC, WC ing and client-focused service team that consistently laundry rooms, and focus and viewing rooms. 24x17 16 Conference exceeds expectations all guarantee your success. Our 18x18 10 Conference national field division can handle all your logistics, 17x15 10 Living including bids, holds, screener development, recruit- 9x13 2 Conference ment management, moderation, facility requirements New Jersey and client updating. Also visit our Newly Remodeled Focus Crossroads, one of Northern NJ’s top-rated trend-setting midtown NYC location -- New York facilities located in the NY Metro Area, with access to Consumer Center, 28 West 44th Street. Northern New Jersey consumer, B2B, and medical audiences to match any (See also New York City and Connecticut) target. Our IDI/usability lab and 3 suites (one living room style) provide comfortable viewing and have dedicated lounges. A full-range of additional services include; global and national recruiting, field management, screener development, moderation and more. Focus Crossroads is committed to the compliance of best practices in research standards and is one of only a few CEC Research U.S. research firms to be ISO-20252:2012 certified. 16 Commerce Drive Cranford, NJ 07016 Ph. 908-967-6790 [email protected] www.cecresearch.com Location: Free standing facility Distance from airport: 12 miles, 20 minutes CL, CUL, 1/1, 1/1O, PTL, TK, TKO

Located in Central NJ within the NY Metro area, CEC Research is a premier partner in the research and www.quirks.com December 2018 // Quirk’s Marketing Research Review 101 y Codes New York

Location: Office building, Freestanding building, Shopping mall Buffalo Advanced Focus – The Facility, Westchester CL - Client Lounge CUL-Computer Usability Lab 520 White Plains Road, First Floor 1/1 - One-on-One Room PUL-Product Usability Lab Tarrytown, NY 10591 1/1OR - One-on-One Obs. VC - Videoconferencing Director Ph. 914-631-0796 TK - Test Kitchen WC - Webconferencing [email protected] TKO - Test Kitchen Obs. AU - Auditorium www.advancedfocus.com Adelman Research Group-A SurveyService Company Todd Biederman, CEO Conference - Conference-Style Room 1911 Sheridan Drive Location: Office building Living - Living Room-Style Room Buffalo, NY 14223 Distance from airport: 8 miles, 15 minutes Multiple - Both Styles Ph. 800-507-7969 or 716-876-6450 AU, CUL, 1/1, 1/1O, WC Room dimensions, when stated, are shown in feet. [email protected] 17x24 15 Multiple www.surveyservice.com 19 x 14 12 Multiple Susan Adelman, President Location: Free standing facility Advanced Focus Westchester (formerly Marketview Distance from airport: 10 miles, 20 minutes Westchester) is conveniently located just outside of AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Manhattan and accessible by multiple airports, train 19x23 20 Multiple and major highways. Our two spacious suites (renovated 14x27 15 Multiple in 2017) can be configured for IDIs all the way up to groups of 35 (or anything in between). Our in-house Schlesinger Group New Jersey ARG SurveyService is a leading provider of Qualitative and recruiting enables us to reach the unique and special- 101 Wood Ave. S., Suite 501 Quantitative research solutions for clients who expect ized audience that Westchester has to offer. In addition

Focus Group Facility Iselin, NJ 08830 high standards of excellence within the Healthcare and to our regional recruiting we also recruit nationwide Ph. 732-906-1122 Wellness, Consumer Goods, Financial, and Industrial/ and offer field management services. Visit our other [email protected] Manufacturing sectors. The ARG InsightCenter™ includes traditional facilities in NYC and Danbury CT or our non- www.schlesingergroup.com/en/locations/united- Focus Group, Test Kitchen, Sensory and Usability Testing traditional Loft space also located in NYC. states/new-jersey facilities. We are proficient in assuring that studies are

2019 AJ Shaw, SVP, Client Solutions recruited and conducted exactly according to specifica- Location: Office building tions with exceptional show rates and attention to detail. Distance from airport: 15 miles, 20 minutes ARG also provides global respondent recruitment and CL, 1/1, 1/1O, PTL, VC, WC field management services for focus groups, bulletin 20x20 14 Multiple boards, IDI’s, and proprietary panel development. Our 21x19 12 Multiple extensive experience and outstanding staff provide the Advanced Focus - The Loft 25x19 16 Multiple elements required of a trusted insights and research 15 W. 39th St., Floor 14 20x16 11 Multiple partner. New York, NY 10018 18x18 10 Multiple Ph. 212-944-9000 [email protected] A leading data collection and research services com- New York City www.advancedfocus.com pany with 24 high-specification focus group facilities (See also Northern New Jersey and Todd Biederman, CEO across the US and Europe and a Global Solutions team Connecticut) Location: Office building providing a worldwide reach. We deliver high-quality, Distance from airport: 15 miles, 20 minutes intelligent recruitment for consumer, heathcare and AU, CL, CUL, PTL, WC B2B markets for any methodology: QUAL; focus groups; 37x27 20 Multiple IDIs; online focus groups; telephone interviews; online communities; ethnographic research; usability labs; The Loft is a cool, hip, alternative location designed to neuroscience labs. HYBRID: We seamlessly combine enhance the creative process. The respondent studio offers online surveys or online qual with traditional methods. Advanced Focus – The Facility, NYC both a living room set-up and a conference table simulta- Technology: The Wall by Schlesinger, HD recording and 373 Park Ave. S., Eighth Floor neously allowing you to move back and forth between the FV360 LIVE. New York, NY 10016 two areas without the need to reconfigure the room. For (See advertisement on inside front cover) Ph. 212-217-2000 viewers, in place of the mirror and dark viewing room we [email protected] offer a bright, open and airy room with windows that look www.advancedfocus.com out on the impressive NYC skyline. On top of all that we Todd Biederman, Founder and CEO offer exclusivity; one client…one project! Also visit our tra- Location: Office building ditional facilities in NYC, Westchester, and Danbury CT. Distance from airport: 15 miles, 20 minutes 27x20 20 Multiple Test America, a division of CRG Global 18x14 12 Multiple Freehold Raceway Mall 21x15 14 Multiple 3710 Route 9, Suite 238A 18x16 18 Multiple Freehold, NJ 07728 Ph. 800-831-1718 Advanced focus is a full-service marketing research Beta Research Corporation [email protected] company that was built on relationships and innova- 485 Underhill Blvd., Suite 200 www.crgtestamerica.com tion. Our “state of the art” facility is centrally located in Syosset (Long Island), NY 11791 Jennifer Schwartz, Director of Field Operations Midtown Manhattan; each of our four suites are designed Ph. 516-935-3800 Ext. 222 Location: Shopping mall to maximize the creative process and include embed- [email protected] Distance from airport: 36 miles, 50 minutes ded technology and highly dedicated staff. The largest www.BetaResearch.com CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC room can seat 50 respondents or can be configured Gail Disimile, EVP 14x21 12 Conference for a multitude of research needs. In addition to our Location: Office building 23x18 18 Conference regional recruiting services (all conducted and managed Distance from airport: 20 miles, 30 minutes in-house) we also recruit nationwide and offer field man- CL, CUL, 1/1, PTL, VC, WC Test America, the data collection division of CRG Global, agement services. Also visit our traditional facilities in 24x14 15 Multiple offers consumer testing facilities that are characterized Westchester, and Danbury CT or our non-traditional Loft by the highest in quality standards and are positioned space in NYC. Beta Research operates Long Island’s premier state-of- in high traffic retail locations throughout the U.S., the-art focus group and usability testing facility. The providing virtually unlimited access to the consumer. new 3,500 square foot facility features three-tiered Specifically designed for conducting product level stadium seating in the viewing room, an adjacent client research, our sites are equipped to conduct the most lounge, dual-camera filming capability with posting complex tests. We specialize in CLTs, HUTs, focus capabilities, the largest two-way mirror commercially groups, mobile research, and more. Select facilities available and private underground client parking. Beta include sensory booths, fragrance evaluation rooms, continues to offer you seasoned facilitators and decades test kitchens, laundry rooms, and focus and viewing of expertise in each step of the process, including study rooms. construction, panel selection and response analysis.

102 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 research company in the U.S. C&C has remained a leader in today’s marketplace through hard work, ingenuity, and a dedication to quality that is second to none. (See advertisement on inside back cover)

C&C Market Research The Focus Room Focus Group Facility C&C Market Research - Bronx 693 Fifth Ave., Floor 10 Parkchester New York, NY 10022 1454 East Ave. Ph. 212-935-6820 Bronx, NY 10462 [email protected] Ph. 479-785-5637 or 877-530-9688 Fieldwork New York City www.focusroom.com [email protected] 462 Seventh Ave., Floor 18 Andrew Junggren www.ccmarketresearch.com New York, NY 10018 Location: Office building Location: Shopping mall Ph. 201-585-8200 Distance from airport: 7 miles, 35 minutes Distance from airport: 10 miles, 30 minutes [email protected] CL, CUL, 1/1, 1/1O, PTL, VC, WC CL, CUL, 1/1, 1/1O, PTL, VC, WC www.fieldwork.com/nyc 13x18 11 Multiple 6 Conference Becky Harrison, President 16x16 10 Multiple Location: Office building 15x20 14 Multiple C&C Market Research, an industry leader for over 25 Distance from airport: 9 miles years, is the complete answer to all of your market CL, 1/1, 1/1O, WC The Focus Room, a New York City boutique studio, has research needs. Our highly trained data collection 20x25 16 Multiple been a top Manhattan based qualitative facility for 30 specialists and beautifully designed field locations, com- 14x20 8 Multiple years. Designed to optimize your research, our studio 14x21 12 Multiple features state-of-the-art technology, three modern bined with our state of the art programming and data Directory transmission capabilities, will ensure your next project 31x44 30 Multiple suites, flexible layouts, stylish furnishings, and an is a success. With data collection locations nationwide, expert management team. The Focus Room collaborates we are the largest privately owned and operated market Located in the heart of NYC and just steps away from with our clients to execute consumer, business-to- research company in the U.S. C&C has remained a leader Penn Station, Times Square, Madison Square Garden and business and healthcare qualitative research projects in today’s marketplace through hard work, ingenuity, Bryant Park, Fieldwork New York offers the recruiting including targeting some of New York’s most difficult to and a dedication to quality that is second to none. and resources to help you take full advantage of the recruit luxury and low incidence consumers. As industry (See advertisement on inside back cover) Metro New York market. Our recently remodeled facility pioneers, the Focus Room offers unique insight into the boasts 3 conference suites with the capacity to seat up intricacies of the New York market, providing expert to 50 respondents and can accommodate any methodol- knowledge to satisfy clients’ research objectives and ogy or set-up. In addition, Fieldwork NYC offers a large exceed expectations. creative space, with floor to ceiling windows - the ideal solution if a viewing room is not needed. Rooms include recording/FocusVision streaming options. C&C Market Research (See advertisement on p. 15, 25 and back cover) C&C Market Research - Long Island Broadway Mall 362 Broadway Mall, Suite 884 Focus Suites of New York Hicksville, NY 11801 355 Lexington Ave. Ph. 479-785-5637 or 877-530-9688 Floor 13 (40th & Lexington) [email protected] New York, NY 10017 www.ccmarketresearch.com Focus Pointe Global - New York Ph. 212-867-7373 Location: Shopping mall 333 Seventh Ave., Thrid Floor [email protected] Distance from airport: 25 miles, 45 minutes New York, NY 10001 www.focussuites.com CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Ph. 212-682-0220 or 888-873-6287 Julia Cosel, Vice President [email protected] Location: Office building C&C Market Research, an industry leader for over 25 www.focuspointeglobal.com Distance from airport: 30 minutes years, is the complete answer to all of your market Julie Ali, Facility Director CL, CUL, 1/1O, VC, WC research needs. Our highly trained data collection Location: Office building 19x38 30 Multiple specialists and beautifully designed field locations, com- Distance from airport: 9 miles, 20 minutes 19x19 15 Conference bined with our state of the art programming and data CL, CUL, 1/1, 1/1O, TK, VC, WC 19x19 15 Conference transmission capabilities, will ensure your next project 17x16 12 Multiple 19x19 15 Conference is a success. With data collection locations nationwide, 19x12 12 Multiple 16x20 15 Conference we are the largest privately owned and operated market 21x14 12 Multiple 19x19 15 Conference research company in the U.S. C&C has remained a leader 25x22 18 Multiple in today’s marketplace through hard work, ingenuity, Focus Suites of New York allows you to take advantage and a dedication to quality that is second to none. FPG sets the industry standard for qualitative/quan- of the diverse cultures of New York City offering unpar- (See advertisement on inside back cover) titative marketing research data collection services, alleled recruiting and resources. Located in midtown including focus groups, taste tests, jury studies, product Manhattan, it has been voted one of the Top Rated placements, webcam interviews, online communities, focus group facilities. Multipurpose conference room video capture, mobile and app-based research. FPG holds up to 60 participants for projects such as jury, has 20 locations nationwide: Appleton, WI, Atlanta- music and dial tests. We provide recruitment and project Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, management for focus groups, in-depth interviews, user Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine research, tdi’s, mock trials, CLT’s, web-based research, C&C Market Research CA, Kansas City MO, Los Angeles, Minneapolis, New ethnographies and intercepts. Moderation, translation C&C Market Research - New York Metro York, Philadelphia, Phoenix, St. Louis, San Francisco- and usability labs make your research project a success. Palisades Center Sansome, San Francisco – Post, Teaneck NJ. 4711 Palisades Center Drive, Suite C 402, Fourth Floor (See advertisement on p. 3) West Nyack, NY 10994 Ph. 479-785-5637 or 877-530-9688 [email protected] www.ccmarketresearch.com Location: Shopping mall Distance from airport: 35 miles, 60 minutes CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC

C&C Market Research, an industry leader for over 25 years, is the complete answer to all of your market research needs. Our highly trained data collection specialists and beautifully designed field locations, combined with our state of the art programming and data transmission capabilities, will ensure your next project is a success. With data collection locations nationwide, we are the largest privately owned and operated market www.quirks.com December 2018 // Quirk’s Marketing Research Review 103 y Codes

Location: Office building, Freestanding building, Shopping mall New York Consumer Center / Consumer Centers of New Reckner Facilities: Westchester CL - Client Lounge CUL-Computer Usability Lab York and New Jersey 450 Mamaroneck Ave., Suite 410 1/1 - One-on-One Room PUL-Product Usability Lab 28 W. 44th St., Suite 500 Harrison, NY 10528 1/1OR - One-on-One Obs. VC - Videoconferencing Director New York, NY 10036 Ph. 914-696-5150 or 215-822-6220 TK - Test Kitchen WC - Webconferencing Ph. 212-302-9393 or 800-998-4777 [email protected] TKO - Test Kitchen Obs. AU - Auditorium [email protected] www.reckner.com/facilities/harrison www.ConsumerCenters.com Peter Grubb, Executive Director Conference - Conference-Style Room Erika Schramm, Director Location: Office building Living - Living Room-Style Room Location: Office building Distance from airport: 20 miles, 30 minutes Multiple - Both Styles Distance from airport: 9 miles, 25 minutes CL, PTL, TK, VC, WC Room dimensions, when stated, are shown in feet. CL, CUL, 1/1, 1/1O, VC, WC 23x36 15 Multiple 30x28 30 Multiple 16 x 21 Conference 24x20 20 Multiple 24x20 18 Multiple The region’s premier product testing facility just 20 24x20 25 Multiple miles from Manhattan! Brand new facility with 12 sink 16x14 10 Multiple booths, 23 food/beverage booths, a test kitchen, focus group room and multi-purpose room. Sink and food/ Newly Renovated! New York Consumer Center, the ulti- bev booths include 21” HD touch-enabled, centrally- mate qualitative experience in the heart of Midtown managed computers with camera, microphone and I.C. International Manhattan! We pride ourselves on surpassing your speakers; Overhead and sconce lighting; Color masking; 266A Duffy Ave. expectations--from project execution to our spacious 12” x 18” serving doors to product preparation area;

Focus Group Facility Hicksville (Long Island), NY 11801 and trendsetting environments. Five suites designed for Completely washable surfaces; Programmable HVAC Ph. 516-479-2200 x1002 or 800-631-0209 flexibility - from our jumbo suite seating 65+, perfect for system. Multi-Purpose Room: seating for 40 classroom [email protected] large studies/mock juries, to our intimate salon, ideal style. Test Kitchen: walk-in cooler, freezer, 3 electric www.icinternationalcorp.com for smaller groups/IDIs. Exacting in-house recruiting, ovens, 10 microwaves. Focus Group Room: comfortable Scott Sycoff, CEO client-focused service, usability lab, audience response/ seating for 15. Spacious client lounge with viewing via

2019 Location: Free standing facility dial testing, shop-alongs, ethnographies, quali/quants, CCTV. Flawless recruiting/moderating. Professional staff. Distance from airport: 15 miles, 20 minutes eye-tracking, Creativity Center and more. We offer a full Other locations in Milwaukee MSA and Philadelphia MSA. CL, 1/1, 1/1O, WC range of technologies, including neuromarketing, online 23x18 14 Conference bulletin boards/focus groups and video-streaming. Our national field division can handle all your logistics, Top Rated Facility on Long Island. Our team of in- including bids, holds, screener development, recruit- house recruitment professionals has the resources and ment management, moderation, facility requirements expertise to quickly assemble excellent, qualified Focus and client updating. Also visit our New NJ Location-- Groups. Project Managers with over 25 years’ experience Meadowlands Consumer Center, 301 Rt. 17N, Rutherford, RRU Research - Fusion Focus each. From recruitment to results, our focus is making NJ. 373 Park Ave. S., 10th Floor the entire process easy and effective, on both sides of New York, NY 10016 the mirror. Facility includes: tiered-viewing room over- Ph. 212-889-4777 or 718-222-5600 looking focus group room arranged to give you (up to [email protected] 13 others) a view of all participants. Plus a client lounge www.rruresearch.com that can hold an additional 10 viewers that can watch Location: Office building the groups via closed circuit TV. Distance from airport: 9 miles, 23 minutes Plaza Research-New York CL, CUL, 1/1, 1/1O, VC, WC 120 Routh 17 N., Suite 201 19x15 15 Conference Paramus, NJ 07652 20x16 13 Multiple Ph. 201-265-7500 or 800-654-8002 x11 20x16 13 Living [email protected] 20x15 10 Multiple www.plazaresearch.com 16x15 10 Multiple Insight Loft Bethany Farms 270 North Ave., Suite 807 Location: Office building RRU Research/Fusion Focus, was established in 1975 New Rochelle, NY 10801 Distance from airport: 30 minutes and has long held a reputation as one of the industry’s Ph. 914-214-2424 CL, CUL, 1/1, 1/1O, TK, TKO, WC qualitative recruiting powerhouses. We are profession- [email protected] 15x24 20 Conference ally staffed with highly experienced project managers www.insightloft.com 15x24 20 Conference and recruiters. Fusion Focus, a 4 room, state of the art Location: Office building 15x20 20 Conference and fully renovated research facility located on Park Ave Distance from airport: 18 miles, 35 minutes 15x20 20 Conference South in Midtown Manhattan. Our extensive respondent CL, CUL, 1/1, 1/1O, VC, WC 15x20 20 Multiple database and professional screening expertise can accommodate any specifications. Insight Loft is a brand new focus group facility that The nation’s premier network of focus group facilities! offers full-service focus group management, including Plaza Research offers multi-city project coordination in facility rental and recruitment, in a flexible, modern 14 locations with an extensive nationwide database. One space. We are located in Westchester County, one of experienced project manager will be your sole contact the most diverse counties in the country. Our team for the duration of your project at any of our markets. offers the best in qualitative research with online/ Our focus group suites are designed with tiered seating, in-person focus groups and in-depth interviews, taste volume controls, private phone booths and client-view- tests, CLTs, product placement, usability labs, eye track- able test kitchens. We provide complimentary high-speed ing, online bulletin boards and more. Our recruitment Internet access in all client suites, conference rooms and services include consumers, multicultural (in-language lounges. We offer FocusVision, Streamline and Viewpoint. Spanish), moms, teens/children, B2B and medical. Fully Renovated in 2018. (See advertisement on p. 105)

104 Quirk’s Marketing Research Review // December 2018 www.quirks.com What we offer:

Unparalleled recruiting and the most comfortable, luxurious facilities in the country.

How we do it:

A management team with more than 100 years of combined experienced in the field...a fully integrated network sharing resources, technology, and information...Cutting edge, Proprietary Computer Aided Telephone Interviewing systems which enable us to access large consumer and professional databases easily, efficiently, quickly the tightest security controls...Beautifully Metro New York appointed facilities specifically Dallas engineered for qualitative Houston research. Ft. Lauderdale/Miami Phoenix Ask us about.... Tampa • Our nationwide quantitative and qualitative recruiting capabilities San Diego • Our online recruiting capabilities Metro Philadelphia • Our convention or visitor recruiting Chicago • TDI’s Nationwide recruiting from one central location Las Vegas Denver (Downtown) San Francisco (Downtown) Los Angeles (LAX) Call Toll-Free (800) 654-8002 • www.plazaresearch.com Atlanta (Buckhead) of Time Warner’s businesses, brands, and advertising with backup, digital audio and video and video stream- y Codes partners. Exclusively, through Schlesinger Group, the ing. Convenient and accessible, AOC is in a one-story Medialab may also be hired by researchers for studies professional office park and a 20-minute drive from our in non-entertainment media sectors. This unique test- international airport. We have ample free parking, and Location: Office building, Freestanding building, Shopping mall ing space offers a wide range of settings for conducting are only minutes from several hotels and award-winning studies, including a 47-seat theater, biometric labs, restaurants. View our website to find out what research- CL - Client Lounge CUL-Computer Usability Lab eye tracking stations, and an in-home style space. ers are saying about AOC and why our clients consider us 1/1 - One-on-One Room PUL-Product Usability Lab Schlesinger is the exclusive recruiting partner for The their preferred research partner. 1/1OR - One-on-One Obs. VC - Videoconferencing

Director Medialab. TK - Test Kitchen WC - Webconferencing (See advertisement on inside front cover) TKO - Test Kitchen Obs. AU - Auditorium Conference - Conference-Style Room Syracuse Living - Living Room-Style Room Multiple - Both Styles L&E Research Room dimensions, when stated, are shown in feet. 4824 Parkway Plaza Blvd., Suite 110 Charlotte, NC 28217 Ph. 877-344-1574 [email protected] Research & Marketing Strategies, Inc. www.leresearch.com 15 E. Genesee St., Suite 210 Lisa McGary, Client Relationship Manager Baldwinsville, NY 13027 Location: Office building Ph. 315-635-9802 or 866-567-5422 Distance from airport: 6 miles, 10 minutes [email protected] AU, CL, CUL, 1/1, 1/1O, VC, WC Schlesinger Group New York City www.RMSresults.com 33x23 12 Conference 711 Third Ave., Ninth Floor Lauren Krell, Director of QualiSight Operations 20x20 10 Conference

Focus Group Facility New York, NY 10017 Location: Office building 20x17 8 Conference Ph. 212-730-6400 Distance from airport: 15 miles, 22 minutes [email protected] CL, CUL, 1/1, 1/1O, PTL, VC, WC The Queen City’s new slogan, “Charlotte’s Got A Lot” www.schlesingergroup.com/en/locations/united- 21x14 10 Conference also applies to L&E’s Charlotte facility. It is a quick states/new-york 10 minute drive from Charlotte Douglas International

2019 AJ Shaw, SVP, Client Solutions Research & Marketing Strategies, Inc. (RMS) is a full Airport (CLT) and has three focus group rooms, Banker’s, Location: Office building service market research and consulting firm located in Racing and Blue Ridge. All rooms are equipped with Distance from airport: 10 miles, 25 minutes Central New York. Since 2002, RMS has been a leader ceiling height windows that can be covered or opened CL, 1/1, 1/1O, PTL, VC, WC in multiple modalities associated with quantitative and well-appointed lounges and attached viewing rooms 16x16 10 Multiple and qualitative research. RMS offers an independent conceived for client comfort. Customize table configura- 22x14 6 Multiple means to conduct telephone, online and mail surveys, tions with our modular tables and utilize 750 square feet 14x14 8 Multiple in-depth interviews, mystery shopping, market analysis, in the Banker’s conference room for any type of study 16x15 10 Multiple intercepts, observational studies and participant recruit- including mock trials and large groups. 19x20 16 Multiple ment. RMS is also home to QualiSight, a premier focus 20x18 12 Multiple group, recruiting and interview research facility, and RMS 20x13 8 Multiple ViewPoint, a prime consumer research panel in one of the 16x12 Conference nation’s top test markets. 19x33 16 Multiple

A leading data collection and research services com- 20|20 Research - Charlotte pany with 24 high-specification focus group facilities North Carolina 2102 Cambridge Beltway Drive, Suite B across the US and Europe and a Global Solutions team Charlotte, NC 28273 providing a worldwide reach. We deliver high-quality, Ph. 704-494-7873 or 704-587-0028 intelligent recruitment for consumer, heathcare and Charlotte [email protected] B2B markets for any methodology: QUAL; focus groups; www.2020research.com/charlotte IDIs; online focus groups; telephone interviews; online Susan Brelewski, Facility Director communities; ethnographic research; usability labs; Location: Office building neuroscience labs. HYBRID: We seamlessly combine Distance from airport: 10 miles, 15 minutes online surveys or online qual with traditional methods. CL, CUL, VC, WC Technology: The Wall by Schlesinger, HD recording and AOC Marketing Research 20x20 12 Conference FV360 LIVE. 10100 Park Cedar Drive, Suite 100 20x20 12 Conference (See advertisement on inside front cover) Charlotte, NC 28210 20x20 12 Conference Ph. 704-341-0232 20x30 16 Conference [email protected] 19x14 6 Conference www.aocresearch.com Cathleen Christopher, President Charlotte, a well-established market and national hub Mimi Rambo, Vice President for banking and finance, boasts a population represen- Location: Free standing facility tative of the regional south and broader country. Easily Time Warner Medialab Distance from airport: 15 miles, 20 minutes accessible by direct flight from over 60 cities, the facility 10 Columbus Circle CL, 1/1, 1/1O, TK, WC is just 15 minutes from the airport. Serving the industry Third Floor Medialab 30x31 20 Multiple since 1986, 20|20 is your trusted fieldwork partner in New York, NY 10019 17x16 10 Multiple Charlotte with quality metrics and top-notch amenities Ph. 212-484-6522 22x20 20 Multiple to prove it. From cutting edge-technology to high-end [email protected] 18x15 10 Multiple hospitality services and one of the most experienced www.schlesingergroup.com/en/locations/managed- 25x21 10 Multiple teams in the industry, we have everything you’d want labs/time-warner-medialab in a facility. Liz Bloom, VP, Client Solutions Professional, uncomplicated, effortless. Respondents Location: Shopping mall who are exactly on spec. These are a few of the things Distance from airport: 15 miles, 40 minutes we promise at AOC. Our specialty is recruiting and imple- AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC menting focus groups, in-depth interviews, large quota 22x18 8 Conference taste tests, central location tests and other research 20x15 15 Conference in our Charlotte, North Carolina facility. Designed for 11x8 Conference comfort, privacy, and productivity, each of our four 23x22 Conference suites include a private client lounge with an office and 17x13 Conference restroom, a private client entry/exit outside and separate 47 Conference HVAC controls for client and respondent areas. AOC has a fully-equipped test kitchen with an experienced, profes- Time Warner’s cutting-edge Medialab in New York City sional staff, and the latest in technology including 40 has been designed to interpret consumer behavior, notebook computers with 14 tablet PCs, wireless internet evolving media habits, and industry trends across all

106 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 Greensboro/Winston-Salem slogan, “You can see the whole state from here!” reflects our ability to give the perspective you need for your project. This facility has a 700 sq ft multi-purpose room and three large focus group rooms, which have modular tables for custom configuration, well-appointed client Focus Group Facility lounges and comfortable viewing rooms, plenty of ledge Synergy Marketing Strategy and Research, Inc. and corkboard space, and the leading video conferenc- 3634 W. Market St., Suite 104 Eastcoast Research ing, web streaming and digital recording technologies, Akron / Fairlawn, OH 44333 1118 Grecade St., Suite 103 including FocusVision and L&E video streaming. Ph. 216-431-0008 or 330-576-6784 Greensboro, NC 27408 [email protected] Ph. 336-285-5195 www.synergyloyalty.com [email protected] Wilmington Crystal Ogden, Project Manager www.eastcoastresearch.com Location: Office building Mike Johnson, CEO Distance from airport: 20 miles, 25 minutes Location: Free standing facility CL, 1/1, 1/1O, VC, WC Distance from airport: 10 miles, 20 minutes 12x15 15 Multiple 1/1, 1/1O, VC 17x13 15 Multiple 22x16 8 Conference Eastcoast Research Synergy offers full service marketing research at our 5919 Oleander Drive, Suite 117 Exceptional recruiting is our number one priority. Our beautiful, spacious research facilities in Northeast Ohio, Wilmington, NC 28403 ideal for focus groups, IDIs and mock jury trials. Each professional team is committed to excellence in recruit- Ph. 910-763-3260 ing, client satisfaction and developing long-lasting of our research facilities – in Akron and in downtown [email protected] Cleveland – features videoconferencing, online focus relationships. We specialize in focus group recruiting Directory www.eastcoastresearch.com groups, and comfortable viewing areas. We also conduct across all of North Carolina with high show rates and Mike Johnson, CEO articulate respondents. Our state-of-the-art facility in focus groups in the Youngstown area. In addition to Location: Office building our facilities, we provide our clients with tailored ser- North Carolina is centrally located in Greensboro and Distance from airport: 5 miles, 15 minutes includes wireless Internet, Web conferencing and digital vices including qualitative, quantitative and secondary 1/1, 1/1O, VC research, stakeholder relationship management, brand recording technologies. Eastcoast Research will find the 30x25 15 Multiple respondents you need! strategy, and executive coaching and development. Exceptional recruiting is our number one priority. Our Raleigh/Durham professional team is committed to excellence in recruit- Cincinnati ing, client satisfaction and developing long-lasting relationships. We specialize in focus group recruiting across all of North Carolina with high show rates and articulate respondents. Our state-of-the-art facility in North Carolina is located in Wilmington and includes wireless Internet, Web conferencing and digital record- First In Focus Research ing technologies. Eastcoast Research will find the Blue Ocean Facilities 4009 Barrett Drive, Suite 101 respondents you need! 10250 Alliance Road, Suite 226 Raleigh, NC 27609 Cincinnati, OH 45242 Ph. 919-510-0445 x25 Ph. 513-842-6323 [email protected] [email protected] www.firstinfocus.com Ohio www.blueoceanfacilities.com Karan Bunn, Owner & General Manager Erin Holmgren, Director Client Relations Location: Office building Location: Office building Distance from airport: 14 miles, 20 minutes Akron Distance from airport: 30 miles, 35 minutes CL, 1/1, 1/1O, PTL, TK, VC 1/1, 1/1O 18x19 12 Multiple 35x28 20 Conference 18x18 12 Multiple 24x40 20 Conference 35x4 20 Conference “Top Rated” focus group facility in the Raleigh-Durham Cincinnati’s first creative off-site space, Blue Ocean area since opening in 2005. Qualitative and quantitative Decisionpoint Consulting research staff on site. Online survey development and Facilities offers a truly unique environment for clients 6971 Promway Ave. N.W., Suite B and research respondents. Three rooms provide a cre- implementation. Trustworthy and targeted recruiting Canton, OH 44720 for focus groups, one-on-ones, usability studies, jury ative space for consumer directs, focus groups, usability Ph. 440-263-5362 330-936-6867 studies, team meetings, ideation sessions and more. research, taste tests, product testing, home utilization [email protected] tests, music studies, ethnographies and more. Database Room coordinators ensure a high-end service level while www.decisionpointconsulting.com handling room setups, on-site tech support, snack and includes metro and small-town residents. State-of-the- Amy E. Boren, President art technology, closed-circuit TV, video-streaming and beverage service. Conveniently located off major inter- Location: Office building states, surrounded by excellent hotels, dining and other high-speed Internet access, including wireless, digital Distance from airport: 6 miles, 6 minutes sound, FocusVision partner, ViewPoint Streaming part- amenities. Pricing is competitive, and we can offer fixed 18x12.5 10 Living rate pricing based upon your needs. ner, etc. 12x18.5 10 Multiple

Decisionpoint Consulting is a full-service marketing research firm based in Canton, OH. Our team of marketing research business consultants merge into your project and use social media, virtual technology and highly skilled, trained recruiters to tackle your most L&E Research difficult recruiting challenge, anywhere in the country. 5505 Creedmoor Road, Suite 200 We have online tools for conducting virtual focus groups Raleigh, NC 27612 and expertise to execute online surveys on demand. Ph. 877-344-1574 Our national qualitative panel can be validated. Twenty [email protected] years of traditional experience + technology to expedite www.leresearch.com difficult algorithms, rural areas or low incidence RFP’s. Lisa McGary, Client Relationship Manager Location: Office building Distance from airport: 10 miles, 15 minutes AU, CL, CUL, 1/1, 1/1O, VC, WC 27x27 14 Conference 17x21 15 Conference 20x16 10 Conference 15x20 12 Conference

L&E’s Raleigh facility is our headquarters, 15 min. from Raleigh-Durham International Airport (RDU). The city’s www.quirks.com December 2018 // Quirk’s Marketing Research Review 107 executive and medical interviews, providing 6,000+ sq. y Codes ft. of comfort and technology for focus groups, IDIs, taste tests, pre-recruits and entire project management in a high-end environment. We’re conveniently located Location: Office building, Freestanding building, Shopping mall only 10 minutes from Cleveland Hopkins Airport and Various Views Research downtown Cleveland, surrounded by excellent hotels, CL - Client Lounge CUL-Computer Usability Lab 11353 Reed Hartman Highway, Suite 101 dining and other amenities. Pricing is competitive! 1/1 - One-on-One Room PUL-Product Usability Lab Cincinnati, OH 45241 1/1OR - One-on-One Obs. VC - Videoconferencing

Director Ph. 513-489-9000 or 513-387-2205 TK - Test Kitchen WC - Webconferencing [email protected] TKO - Test Kitchen Obs. AU - Auditorium www.variousviews.com Kevin Vaselakes, V.P. Project Services Conference - Conference-Style Room Location: Office building Living - Living Room-Style Room Distance from airport: 30 miles, 35 minutes RRD Marketing Solutions Multiple - Both Styles CL, 1/1, 1/1O, VC 905 Corporate Way Room dimensions, when stated, are shown in feet. 24x20 20 Multiple Westlake, OH 44145 22 x 19 15 Multiple Ph. 877-332-9222 27x17 10 Multiple [email protected] www.rrdonnelley.com Various Views Research’s capabilities include all the Cathleen Zapata, Chief Experience Officer important blocking and tackling components required Location: Office building to conduct successful qualitative projects. Whether Distance from airport: 7 miles, 17 minutes your needs include standard focus groups, IDIs, or eth- CL, CUL, 1/1, 1/1O, PTL, VC, WC nographic research, VVR is your go-to research facility 17x14 20 Multiple L&E Research in Cincinnati. All recruiting is done in-house by a fully 9908 Carver Road trained staff, using one of the largest databases in the RRD Marketing Solutions offers a full-service usability lab and Focus Group Facility Cincinnati, OH 45242 metro area. We provide video-streaming and recording market research facility combining state-of-the art technol- Ph. 877-344-1574 and free Wi-Fi. Clients can view sessions behind a one- ogy with an idea-inspiring environment. As one of the only [email protected] way mirror in spacious rooms with tiered seating. Private facilities in the U.S. with a full solution of in-lab, mobile and www.leresearch.com client restrooms and lounges are also provided. field eye-tracking capabilities, we offer an unparalleled first Lisa McGary, Client Relationship Manager look into the customer decision-making process and behav-

2019 Location: Free standing facility ioral patterns. Our lab can be used for traditional market Distance from airport: 25 miles, 40 minutes Cleveland research projects, as well as plannogram, product, website, AU, CL, CUL, 1/1, 1/1O, VC, WC e-mail, mobile, tablet, commercials, direct mail, in-store 22x18 15 Multiple product display testing and more. 24x20 25 Multiple 19x21 15 Multiple 24x24 25 Multiple Columbus

Like Charlotte, Cincinnati also claims “The Queen City” C&C Market Research as its nickname, but to avoid confusion we prefer “The C&C Market Research - Cleveland, OH Metro Queen City of the West.” L&E’s unique facility is indeed Westfield Great Northern Mall fit for a queen, with more than 10,000 square feet of 106 Great Northern Boulevard state-of-the-art space that provide our clients and North Olmstead, OH 44070 research respondents with every comfort and profes- Ph. 479-785-5637 or 877-530-9688 Complete Research Connection sional advantage. L&E Cincinnati offers three spacious [email protected] 2323 W. Fifth Ave., Suite 150 focus group suites and a large creative space, the www.ccmarketresearch.com Columbus, OH 43204 Envisage Studio, for consumer directs, team meetings or Location: Shopping mall Ph. 614-220-4120 ideation sessions. We offer the latest video conferenc- Distance from airport: 6 miles, 15 minutes [email protected] ing, web streaming and digital recording technologies. CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC www.crcmr.com 6 Conference Chelle Precht, President Location: Office building C&C Market Research, an industry leader for over 25 Distance from airport: 12 miles, 15 minutes years, is the complete answer to all of your market AU, CL, 1/1, 1/1O, PTL, TK, VC, WC research needs. Our highly trained data collection 28x32 30 Multiple specialists and beautifully designed field locations, 16x22 25 Multiple Strategic Intelligence Research Services (SIRS) combined with our state of the art programming and data 15x16 9 Multiple 4350 Glendale-Milford Road, Suite 250 transmission capabilities, will ensure your next project 8x8 5 Multiple Cincinnati, OH 45242 is a success. With data collection locations nationwide, 28x28 Multiple Ph. 859-757-2366 we are the largest privately owned and operated market [email protected] research company in the U.S. C&C has remained a leader Complete Research Connection (CRC), is an Impulse www.sirsinc.com in today’s marketplace through hard work, ingenuity, Survey Top Rated, certified woman-owned business, Bruce Ferguson, Vice President, Qualitative Research and a dedication to quality that is second to none. featuring four state-of-the-art focus group suites (two Location: Free standing facility (See advertisement on inside back cover) with wraparound viewing for as many as 30 clients) and Distance from airport: 15 miles, 20 minutes one large creative space room, recruiting, moderating, CL, 1/1, 1/1O, VC project management, research design consultation, 24x18 18 Multiple questionnaire development, auditing, data collection, 20x22 18 Multiple data processing and analysis. CRC has experience with Central Location Tests (CLTs), Home Use Tests (HUTs), For the past eight years, SIRS has been named one of focus groups, dial tests, in-home interviews and other the Top Market Research Companies by Impulse Survey. Focus Groups of Cleveland, Inc. ethnographic research, in-store intercepts and more. Our facility in Greater Cincinnati features two separate 2 Summit Park Drive, Suite 225 focus group suites. Each suite has its own viewing Independence, OH 44131 room, client lounge and full kitchen. Our client lounges Ph. 216-901-8075 feature closed-circuit televised viewing and our viewing [email protected] rooms can comfortably seat 18. SIRS in-house recruiting www.focusgroupsofcleveland.com staff ensures you get the right respondents for every April Morris, President and Owner study. Distance from airport: 8 miles, 12 minutes AU, CL, 1/1, 1/1O, TK, TKO, VC, WC 16x20 20 Multiple 12x16 12 Multiple 25x25 20 Multiple

In business 50+ years, we are Top Rated in the Impulse Survey! Featured three times on a national morning show and Northern Ohio’s largest focus group facility. We specialize in on-site recruiting for consumer, litigation,

108 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 generative and evaluative research, we designed our Labs to fit our clients’ wide-ranging needs and provide two of the most unique and unconventional facilities in the Midwest. Our spacious facilities can accommodate nearly any setup, including Focus Groups, IDI’s, Usability Testing, Focus Group Facility Focus Pointe Global - Columbus Automotive/Large Format Product Testing and Retail/ IdeaSuite 7634 Crosswoods Drive Healthcare Environment Simulation. You’ll get the highest 1600 S.E. Bybee Blvd., Suite 202 Columbus, OH 43235 quality recruit from an extensive local database, standard Portland, OR 97202 Ph. 614-781-5590 or 888-873-6287 business amenities, restaurant-style catering, dedicated Ph. 855-322-0992 [email protected] hosting, seamless technology and complimentary WIFI. Our [email protected] www.focuspointeglobal.com team of professionals is known for service that goes above www.idea-suite.com Stephanie Wolf, Facility Director and beyond and their ability to anticipate your every need. Location: Office building Location: Office building FINALLY, a research experience with you in mind. Distance from airport: 13 miles, 25 minutes Distance from airport: 15 miles, 15 minutes CL, CUL, 1/1, 1/1O, VC, WC CL, CUL, TK, VC, WC 16x20 12 Multiple 16x32 5 Multiple 24x20 15 Multiple Portland’s premiere research facility for focus groups, 21x18 16 Multiple usability studies, corporate meetings and ideation ses- 18x18 15 Multiple sions. Our space is light-filled, relaxed and modern. 21x16 30 Multiple LextantLabs Configurations include boardroom, living room, usability 250 S. High St., Sixth Floor testing/IDI and classroom setups. IdeaSuite hosts one FPG sets the industry standard for qualitative/quan- Columbus, OH 43215 client at a time, guaranteeing the utmost in confiden- Ph. 614-228-9711 tiality and attention. We provide on-site tech support, titative marketing research data collection services, Directory including focus groups, taste tests, jury studies, product [email protected] two Wi-Fi networks, HD video room monitoring and placements, webcam interviews, online communities, www.lextant.com/lextant-labs streaming, Herman Miller Aeron chairs for observers video capture, mobile and app-based research. FPG Susie Kloeb, Director, Labs & Environments and a private client lounge. Moderating and participant has 20 locations nationwide: Appleton, WI, Atlanta- Location: Office building recruiting are also available. Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, Distance from airport: 8 miles, 15 minutes Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine CL, CUL, 1/1, 1/1O, PTL, VC, WC CA, Kansas City MO, Los Angeles, Minneapolis, New 29x18 15 Multiple York, Philadelphia, Phoenix, St. Louis, San Francisco- 23x19 9 Conference Sansome, San Francisco – Post, Teaneck NJ. (See advertisement on p. 3) When we talk about the human experience, we don’t just mean for consumers. Using our industry experience in VuPoint Research - Portland generative and evaluative research, we designed our Labs 220 N.W. Second Ave., 6th Floor to fit our clients’ wide-ranging needs and provide two Portland, OR 97209 of the most unique and unconventional facilities in the Ph. 503-977-6752 Midwest. Our spacious facilities can accommodate nearly [email protected] any setup, including Focus Groups, IDI’s, Usability Testing, www.VuPointResearch.com L&E Research Automotive/Large Format Product Testing and Retail/ Tobi Stark, Account Executive One Easton Oval, Suite 300 Healthcare Environment Simulation. You’ll get the highest Location: Office building Columbus, OH 43219 quality recruit from an extensive local database, standard Distance from airport: 12 miles, 20 minutes Ph. 877-344-1574 business amenities, restaurant-style catering, dedicated AU, CL, CUL, 1/1, 1/1O, PTL, TK, WC [email protected] hosting, seamless technology and complimentary WIFI. Our 18x20 12 Multiple www.leresearch.com team of professionals is known for service that goes above 18x20 12 Multiple Lisa McGary, Client Relationship Manager and beyond and their ability to anticipate your every need. 16x18 42 Multiple Location: Office building FINALLY a research experience with you in mind. 18x34 14 Multiple Distance from airport: 3 miles, 5 minutes 9x12 6 Multiple AU, CL, CUL, 1/1, 1/1O, VC, WC 20x29 13 Multiple Portland’s most luxurious facility. With great down- 15x20 10 Multiple Oregon town views, we’re located next to Portland’s vibrant 17x25 13 Multiple Pearl District, noted for art galleries and night spots. Featuring spacious view rooms with wireless Internet, At one time, Columbus, Ohio embraced the nickname Portland viewer-controlled audio, FocusVision, closed circuit “America’s Test Market.” So it’s no wonder we embraced TV, fresh-baked cookies, Northwest microbrews, and Columbus as one of our premier research locations, as local wines. We work closely with our sister companies well. L&E’s facility is located in the metropolitan com- VuPoint Research – San Francisco (focus group facility), munity of Easton, a 1300-acre mixed-use development, MDC Research (full-service primary market research) and home to young professionals and families. Located in VuPoint Research (108-seat quantitative call center). We support projects of all types and sizes. the heart of a top-tier retail market and the dominant Consumer Opinion Services, Inc. (Br.) destination for shopping, dining and entertainment in 2225 Lloyd Center Central Ohio, our facility offers three focus group rooms. Portland, OR 97232 Ph. 503-493-2870 [email protected] www.ConsumerOpinionServices.com Melissa Bledsoe, General Manager Location: Shopping mall LextantLabs Distance from airport: 8 miles, 15 minutes 1322 Manning Parkway CL, 1/1, TK, VC, WC Powell, OH 43065 27x16 14 Multiple Ph. 614-228-9711 14x22 12 Multiple [email protected] 20x30 15 Multiple www.lextant.com Susie Kloeb, Director, Labs & Environments Consumer Opinion Services provides comprehensive Location: Free standing facility qualitative services: complete projects, facility rentals, Distance from airport: 18 miles, 25 minutes recruitment, on-location work, design, moderation, CUL, 1/1, 1/1O, PTL reporting, videostreaming and transcriptions. Seattle, 39x19 10 Multiple Portland and Las Vegas are home to our top-rated focus 58x35 12 Multiple facilities, featuring classroom space to accommodate 19x26 8 Multiple large sessions. Living room-style setups are available for 19x26 8 Multiple a more informal setting. We offer conventional confer- 19x26 8 Multiple ence style rooms as well. Numerous client amenities, a professional hosting staff and state-of-the-art audio/ When we talk about the human experience, we don’t just visual services give you a turnkey home away from home. mean for consumers. Using our industry experience in (See advertisement on pp. 29, 117) www.quirks.com December 2018 // Quirk’s Marketing Research Review 109 Philadelphia. Rely on us for expert recruiting for health y Codes care, B2B, and consumers. We recruit nationally for all medical professionals, both for phone and in-person research. Our 600 sq. ft. multipurpose room is ideal for Location: Office building, Freestanding building, Shopping mall mock juries, shopping displays, and theater seating for Focus Pointe Global - Bala Cynwyd up to 50 people. Trust our experienced and professional CL - Client Lounge CUL-Computer Usability Lab 225 E. City Ave., Suite 10 staff for field management and competitive bids. Proudly 1/1 - One-on-One Room PUL-Product Usability Lab Bala Cynwyd, PA 19004 honored by the Philadelphia Business Journal as one of 1/1OR - One-on-One Obs. VC - Videoconferencing Director Ph. 610-949-9100 or 888-873-6287 the Top Family-Owned businesses in Philadelphia. TK - Test Kitchen WC - Webconferencing [email protected] TKO - Test Kitchen Obs. AU - Auditorium www.focuspointeglobal.com Jamie Katzenstein, Area Director Conference - Conference-Style Room Location: Office building Living - Living Room-Style Room Distance from airport: 14 miles, 30 minutes Multiple - Both Styles CL, CUL, 1/1, 1/1O, TK, VC, WC Room dimensions, when stated, are shown in feet. 15x36 15 Multiple M3 Global Research and Studios (Philadelphia) 17x22 17 Multiple 1650 Market St., Suite 3030 16x20 15 Multiple Philadelphia, PA 19103 Ph. 215-525-6191 FPG sets the industry standard for qualitative/quan- [email protected] Pennsylvania titative marketing research data collection services, www.m3globalresearch.com including focus groups, taste tests, jury studies, product Lindita Mezani, VP - Market Research placements, webcam interviews, online communities, Location: Office building Lancaster video capture, mobile and app-based research. FPG Distance from airport: 9 miles, 20 minutes has 20 locations nationwide: Appleton, WI, Atlanta- CL, CUL, VC, WC Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, 25x18 12 Multiple Focus Group Facility Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine 19x20 10 Multiple CA, Kansas City MO, Los Angeles, Minneapolis, New York, 20x21 7 Multiple Philadelphia, Phoenix, St. Louis, San Francisco-Sansome, 44x20 20 Multiple Central Focus San Francisco – Post, Teaneck NJ. 180 W. Airport Road (See advertisement on p. 3) M3 Philadelphia Studios is located in one of the best 2019 Lititz, PA 17543 buildings in Philadelphia, One Liberty Place. Our loca- Ph. 717-560-7842 tion on the 30th floor will provide you with great [email protected] views of the city. The Liberty Place Complex contains a www.centralfocus.net 150,000 square foot retail center, a Westin Hotel, new Matt London, Facility Manager observation deck and an underground parking garage. Location: Office building We offer Wi-Fi throughout the studio, HD streaming in Focus Pointe Global - Philadelphia Distance from airport: 1 miles, 2 minutes every suite and state-of-the-art AV technology. By com- Two Logan Square, Suite 500 CL, 1/1, 1/1O, TK, WC bining two of our rooms, we have the largest conference 18th and Arch Streets 26x16 45 Conference room in the market that is suitable for mock trials and Philadelphia, PA 19103 taste tests. Ph. 215-701-1500 or 888-873-6287 Conveniently located in central Pennsylvania’s Lancaster [email protected] County, we are just minutes from the Lancaster Airport www.focuspointeglobal.com and an easy drive from Baltimore, Philadelphia, Jamie Katzenstein, Area Director Harrisburg, Reading and York. CentralFocus features a Location: Office building direct viewing room as well as a second viewing room Distance from airport: 6 miles, 20 minutes to accommodate additional observers. A full comple- CL, CUL, 1/1, 1/1O, TK, VC, WC Plaza Research-Philadelphia ment of research services is available to help ensure the 20x24 16 Multiple 9000 E. Lincoln Drive successful completion of your project. Streaming video 24x16 16 Multiple Two Greentree Centre, Suite 224 offered. Centrally located. Focused on results. 24x16 16 Multiple Marlton, NJ 08053 24x16 16 Multiple Ph. 856-596-7777 or 800-654-8002 Philadelphia/Southern NJ 34x24 20 Multiple [email protected] www.plazaresearch.com FPG sets the industry standard for qualitative/quan- Bethany Farms, Director titative marketing research data collection services, Location: Office building including focus groups, taste tests, jury studies, product Distance from airport: 30 minutes placements, webcam interviews, online communities, CL, CUL, 1/1, 1/1O, TK, TKO, WC video capture, mobile and app-based research. FPG 18x20 15 Conference C&C Market Research has 20 locations nationwide: Appleton, WI, Atlanta- 15x20 15 Conference C&C Market Research - Philadelphia Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, 15x20 15 Multiple Philadelphia Mills Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine 1749 Franklin Mills Circle, Suite 159 CA, Kansas City MO, Los Angeles, Minneapolis, New York, The nation’s premier network of focus group facilities! Philadelphia, PA 19154 Philadelphia, Phoenix, St. Louis, San Francisco-Sansome, Plaza Research offers multi-city project coordination in Ph. 479-785-5637 or 877-530-9688 San Francisco – Post, Teaneck NJ. 14 locations with an extensive nationwide database. One [email protected] (See advertisement on p. 3) experienced project manager will be your sole contact www.ccmarketresearch.com for the duration of your project at any of our markets. Location: Shopping mall Our focus group suites are designed with tiered seating, Distance from airport: 30 miles, 60 minutes volume controls, private phone booths, simultaneous CL, 1/1, 1/1O, PTL, TK, VC, WC in-depth interview rooms and client-viewable test kitch- 15x11 5 Conference ens. We provide free high-speed Internet access in all client suites, conference rooms and lounges. We offer C&C Market Research, an industry leader for over 25 Group Dynamics in Focus, Inc. Viewopint Video Streaming and HD Digital Video. years, is the complete answer to all of your market 555 City Ave., Sixth Floor (See advertisement on p. 105) research needs. Our highly trained data collection Bala Cynwyd, PA 19004 specialists and beautifully designed field locations, Ph. 866-221-2038 or 610-668-8535 combined with our state of the art programming and [email protected] data transmission capabilities, will ensure your next www.groupdynamics.com project is a success. With data collection locations Robin Kaplan, President nationwide, we are the largest privately owned and Location: Office building operated market research company in the U.S. C&C has Distance from airport: 12 miles, 30 minutes remained a leader in today’s marketplace through hard AU, CL, CUL, 1/1, 1/1O, TK, VC, WC work, ingenuity, and a dedication to quality that is 28x20 18 Multiple second to none. 16x24 12 Conference (See advertisement on inside back cover) Group Dynamics In Focus is celebrating 38 years as a qualitative research company located in suburban 110 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 a worldwide reach. We deliver high-quality, intelligent Facility includes a usability lab and eye-tracking equip- recruitment for consumer, heathcare and B2B markets ment, with on-site technical support. Recruiting and for any methodology: QUAL; focus groups; IDIs; online coordination of ethnographic studies, intercepts, shop- focus groups; telephone interviews; online communities; alongs and other off-site projects also available. ethnographic research; usability labs; neuroscience labs. Focus Group Facility Reckner Facilities: Philadelphia MSA HYBRID: We seamlessly combine online surveys or online 1600 Manor Drive qual with traditional methods. Technology: The Wall by Chalfont, PA 18914 Schlesinger, HD recording and FV360 LIVE. South Carolina Ph. 215-822-6220 (See advertisement on inside front cover) [email protected] www.reckner.com/facilities/philadelphia Greenville/Spartanburg Peter Grubb, Executive Director Pittsburgh Location: Office building Distance from airport: 41 miles Campos CL, TK, VC, WC 960 Penn Ave. 13x27 12 Conference Pittsburgh, PA 15222 Ph. 412-471-8484 x309 Greenville Focus [email protected] New modern facility serving the Northeastern Philadelphia 2854 Wade Hampton Boulevard, Suite D www.campos.com MSA. Less than one hour from the Philadelphia Airport in Taylors, SC 29687 Kelli Best, Director Field and Fulfillment historic Bucks County, the facility Features flexible prod- Ph. 864-350-0939 Location: Office building uct testing space including a kitchen, large multi-purpose [email protected] Distance from airport: 17 miles, 30 minutes room, focus group room with seating for 12 and spacious www.greenvillefocus.com CL, CUL, 1/1, 1/1O, TK, VC, WC client lounge. Kitchen includes 40 cu. ft. of commercial Mike Shuck, President Directory 22x25 8 Multiple refrigeration, ample residential refrigerator and freezer Location: Office building 15x30 8 Multiple space, power for up to 10 microwaves, residential dish- Distance from airport: 12 miles, 20 minutes washer and abundant counter space. Flawless recruiting/ VC moderating. Professional staff. Other locations in New 18x20 10 Conference York City MSA and Milwaukee MSA. Ownership of Greenville Focus (previously Market Insight) has operated a focus group facility in FCP Research Services LLC Greenville, S.C. for over 30 years. Our goal is to put this 651 Holiday Drive, Plaza 51, Suite 300 experience to work for our clients to insure they have Pittsburgh, PA 15220 the quality respondents they need. Our owner started his career as a corporate marketing research analyst Schlesinger Group Philadelphia Ph. 412-279-5900 which helps us see projects from our client’s point of 1650 Arch St., Suite 2701 [email protected] view more easily. We can recruit from our own internal Philadelphia, PA 19103 www.fcpresearch.com database, from client supplied lists, or at on-site loca- Ph. 215-564-7300 Leanne Rosenberger, Facility Manager tions. We also recruit in more remote areas in SC/NC/GA [email protected] Location: Office building that do not have focus group facilities. Call us today! www.schlesingergroup.com/en/locations/united- Distance from airport: 17 miles, 20 minutes states/philadelphia 1/1, 1/1O, PTL, TKO, VC, WC AJ Shaw, SVP, Client Solutions Location: Office building FCP Research is the nation’s leader in recruitment using Tennessee Distance from airport: 10 miles, 30 minutes Social Media Marketing. In addition to traditional land- CL, 1/1, 1/1O, PTL, VC, WC line dialing, FCP uses an arsenal of innovative recruiting 14x17 12 Multiple approaches that includes aggressive social media mar- Chattanooga 22x17 14 Multiple keting through targeted channels; both conventional 24x17 10 Multiple and unconventional. These are tools uniquely employed 19x17 10 Multiple by FCP. These tools allow us to deliver: 1) Flexibility to 17x20 14 Multiple meet your unique needs. 2) Faster recruitment than ever before. 3) “Impossible” low incidence respon- A leading data collection and research services company dents, becomes very do-able. 4) Unlike “traditional” with 24 high-specification focus group facilities across recruitment firms, we don’t give up on your project! 5) Wilkins Research Services, LLC the US and Europe and a Global Solutions team providing If desired, obtain New insights through the use of non- 1730 Gunbarrel Road a worldwide reach. We deliver high-quality, intelligent traditional markets. Put your market research failures Chattanooga, TN 37421 recruitment for consumer, heathcare and B2B markets behind you and see how FCP Research is the future. Ph. 423-894-9478 for any methodology: QUAL; focus groups; IDIs; online [email protected] focus groups; telephone interviews; online communities; www.wilkinsresearch.net ethnographic research; usability labs; neuroscience labs. Lisa Wilkins, Executive Director HYBRID: We seamlessly combine online surveys or online Rhode Island Location: Free standing facility qual with traditional methods. Technology: The Wall by Distance from airport: 6 miles, 12 minutes Schlesinger, HD recording and FV360 LIVE. Providence CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC (See advertisement on inside front cover) 23x17 18 Conference 69x49 32 Conference 23x17 14 Conference 23x15 Conference

As a market research company that has been in the busi- New England Opinion ness since 1971, we understand the need of gathering Schlesinger Group Philadelphia Bala Cynwyd 475 Park E. Drive, Suite 2 opinions for companies that desire a true connection 50 Monument Road, Suite 200 Woonsocket, RI 02895 with their customers. We offer a wide range of services Bala Cynwyd, PA 19004 Ph. 401-533-5360 including: Focus Groups, Telephone Surveys, On-Line Ph. 610-538-1900 [email protected] Surveys, Recruiting Services, On-site and one-on-one [email protected] www.neopinion.com surveys, and a host of other services. With our longevity www.schlesingergroup.com/en/locations/united- Amy Lacroix, Facility Director and experience, we are ahead of our competitors. We states/philadelphia-bala-cynwyd Location: Free standing facility take pride in our growth, which has been consistently AJ Shaw, SVP, Client Solutions Distance from airport: 21 miles, 25 minutes steady in the last thirty plus years. Our long tenured Location: Office building CUL, 1/1, 1/1O, PTL, VC, WC staff knows how to take care of customers with a “small Distance from airport: 14 miles, 25 minutes 17x26 15 Multiple firm” mentality, but with our current volume of data CL, 1/1, 1/1O, PTL, VC, WC collection we are considered a large firm capable of han- 24x17 15 Multiple State-of-the-art facility 20 minutes from Providence, dling any size data collection project. 20x17 10 Multiple R.I., and 35 minutes from Worcester, Mass. Managed by experienced research professionals, our signature client A leading data collection and research services company support combines impeccable participant recruiting with 24 high-specification focus group facilities across with a top-notch qualitative assistance staff. Spacious the US and Europe and a Global Solutions team providing discussion and observation rooms with many amenities. www.quirks.com December 2018 // Quirk’s Marketing Research Review 111 y Codes Nashville Dallas/Fort Worth

Location: Office building, Freestanding building, Shopping mall

CL - Client Lounge CUL-Computer Usability Lab 1/1 - One-on-One Room PUL-Product Usability Lab 1/1OR - One-on-One Obs. VC - Videoconferencing 20|20 Research - Nashville C&C Market Research Director TK - Test Kitchen WC - Webconferencing 161 Rosa L. Parks Blvd. C&C Market Research - Fort Worth TKO - Test Kitchen Obs. AU - Auditorium Nashville, TN 37203 Hulen Mall Ph. 704-494-7873 or 615-885-2020 4800 S. Hulen St., Suite 1350 Conference - Conference-Style Room [email protected] Fort Worth, TX 76132 Living - Living Room-Style Room www.2020research.com/nashville Ph. 479-785-5637 or 877-530-9688 Multiple - Both Styles Susan Brewleski, Facility Director [email protected] Room dimensions, when stated, are shown in feet. Location: Office building www.ccmarketresearch.com Distance from airport: 10 miles, 15 minutes Location: Shopping mall CL, CUL, VC, WC Distance from airport: 40 miles, 56 minutes 18x26 14 Conference CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 18x25 10 Conference 4 Conference Memphis 18x31 12 Conference C&C Market Research, an industry leader for over 25 Fresh, modern facility in the heart of Nashville, The years, is the complete answer to all of your market South’s Red-Hot town according to Time Magazine. This research needs. Our highly trained data collection fast-growing market was named the most “American” specialists and beautifully designed field locations, com- city by USA Today, thanks to the 85+ people moving here bined with our state of the art programming and data daily. Nashville is accessible by direct flight from over transmission capabilities, will ensure your next project Focus Group Facility Access Insights 40 cities. Serving the industry since 1986, 20|20 is your is a success. With data collection locations nationwide, 5100 Poplar Ave., Suite 3216 trusted, highly rated fieldwork partner with quality met- we are the largest privately owned and operated market Memphis, TN 38137 rics and top-notch amenities to back it. From innovative research company in the U.S. C&C has remained a leader Ph. 901-766-0111 technology to high-end hospitality services and one of in today’s marketplace through hard work, ingenuity, [email protected] the most experienced teams in the industry, we’ve got and a dedication to quality that is second to none. 2019 www.accessinsights.us everything you’d want in a facility. (See advertisement on inside back cover) Susan Brody, Director Location: Office building Distance from airport: 7 miles, 11 minutes AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Texas 15x20 14 Conference 15x20 8 Conference 15x40 20 Multiple Austin C&C Market Research 15x20 12 Multiple C&C Market Research Dallas North Collin Creek Mall “Not just people, the right people!” sums up our prom- 811 N. Central Expressway, Suite 2260 ise of quality recruiting, big city professionalism and Plano, TX 75075 Southern Hospitality. Our adept team is committed to Ph. 479-785-5637 or 877-530-9688 seamless execution, total client support and an unprec- [email protected] ATX Insights edented level of service. Our flexible group spaces are www.ccmarketresearch.com 8500 Bluffstone Cove, Suite B204 ideal for Focus Groups, Mock Juries, Taste Tests, 1on1’s, Location: Shopping mall Austin, TX 78759 CLT’s, Ethnographies, Usability Testing and Ideation Distance from airport: 25 miles, 35 minutes Ph. 512-401-3064 studies. We invite you to collaborate with an expert CL, 1/1, 1/1O, PTL, TK, VC, WC [email protected] management team to fulfill your research objectives 21x15 6 Conference assuring a rewarding outcome! You deserve the Best we www.atxinsights.com/home.shtml Nicole Proulx, Director of Research Strategy provide the Best. C&C Market Research, an industry leader for over 25 Location: Office building years, is the complete answer to all of your market Distance from airport: 13 miles, 20 minutes research needs. Our highly trained data collection CL, CUL, 1/1, 1/1O, PTL, VC, WC specialists and beautifully designed field locations, com- 23x20 12 Conference bined with our state of the art programming and data 15x13 8 Multiple transmission capabilities, will ensure your next project is a success. With data collection locations nationwide, Axiom Research ATX Insights operates an upscale state-of-the-art we are the largest privately owned and operated market 6060 Primacy Parkway, Suite 401 research facility in Austin, Texas. Our beautiful facility research company in the U.S. C&C has remained a leader Memphis, TN 38119 features 2 focus group rooms with direct observation, in today’s marketplace through hard work, ingenuity, Ph. 901-821-7333 or 877-757-4333 client lounges with remote closed-circuit viewing, digital and a dedication to quality that is second to none. [email protected] audio and video recording and video streaming (in-house (See advertisement on inside back cover) www.axiom-mr.com solution or through FocusVision). We offer in-house Michael Rollosson, President recruiting with a large, diverse database but aren’t afraid Location: Office building to go find hard to reach participants that may not be rep- Distance from airport: 10 miles, 20 minutes resented in our database. Whatever your research needs CL, CUL, 1/1, 1/1O, TK, WC are we will do our best to accommodate them and make 27x25 16 Conference your study as stress-free as possible. 23x18 10 Multiple C&C Market Research 22x17 8 Conference C&C Market Research - Arlington The Parks at Arlington Memphis’ favorite full-service facility. In the last year of 3811 S. Cooper, Suite 2053 publication, the Impulse Survey reported that our clients Arlington, TX 76015 awarded us the highest score of any high-volume facility Ph. 479-785-5637 or 877-530-9688 in the world. Attention to detail, accurate recruiting, [email protected] anticipation of client needs and a beautiful facility are www.ccmarketresearch.com just a few of the frequent comments we receive from Location: Shopping mall clients. Our location, in the high-end office corridor that Distance from airport: 21 miles, 30 minutes forms the center of the MSA, enables us to successfully CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC recruit from all demographics. Our facility is beautiful, 13x8 6 Conference spacious, flexible and comfortable. Free live streaming 13x8 4 Conference included with recordings. Our professional, experienced recruiters are highly skilled listeners. All projects begin C&C Market Research, an industry leader for over 25 with an in-depth, management-led briefing. Senior man- years, is the complete answer to all of your market agement monitors and manages all recruiting. research needs. Our highly trained data collection

112 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 specialists and beautifully designed field locations, combined with our state of the art programming and data transmission capabilities, will ensure your next project is a success. With data collection locations nationwide, we are the largest privately owned and operated market Focus Group Facility research company in the U.S. C&C has remained a leader Focus Pointe Global - Dallas Murray Hill National Dallas in today’s marketplace through hard work, ingenuity, 5400 LBJ Freeway 8390 LBJ Freeway, Suite 540 and a dedication to quality that is second to none. One Lincoln Centre, Suite 400 Dallas, TX 75243 (See advertisement on inside back cover) Dallas, TX 75240 Ph. 972-707-7645 or 469-385-1200 Ph. 214-420-6400 or 888-873-6287 [email protected] [email protected] www.murrayhillnational.com www.focuspointeglobal.com Susan Owens, COO/Managing Partner Marsha Fugitt, VP Facility Operations Location: Office building Location: Office building Distance from airport: 18 miles, 30 minutes Distance from airport: 18 miles, 20 minutes CL, CUL, TK, VC, WC Dallas By Definition AU, CL, CUL, 1/1, 1/1O, VC, WC 18x17 15 Conference 511 E. John W. Carpenter Freeway, Suite 100 24x20 24 Multiple 20x17 16 Conference Irving, TX 75062 24x20 12 Multiple 14x19 10 Conference Ph. 972-869-2366 or 800-336-1417 20x21 12 Multiple 20x16 15 Conference [email protected] 24x46 36 Multiple 19x17 15 Conference www.dallasbydefinition.com 38x17 30 Conference Stacy Scott, President FPG sets the industry standard for qualitative/quan- Location: Office building Murray Hill National is waiting to host and recruit your titative marketing research data collection services, Directory Distance from airport: 10 miles, 15 minutes including focus groups, taste tests, jury studies, product next project. Our headquarters is in Dallas, Texas where CL, CUL, 1/1, 1/1O, VC, WC placements, webcam interviews, online communities, we have a newly built focus group facility and research 24x16 15 Multiple video capture, mobile and app-based research. FPG center. Dallas is also home to our 40 station call center. 23x15 12 Conference has 20 locations nationwide: Appleton, WI, Atlanta- We have many partners we collaborate with who can 18x22 12 Conference Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, provide any marketing research service including 18x22 15 Conference Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine qualitative, quantitative, online, recruiting within all 15x20 15 Conference CA, Kansas City MO, Los Angeles, Minneapolis, New audiences and methodologies, moderation and ques- 25x20 25 Multiple York, Philadelphia, Phoenix, St. Louis, San Francisco- tionnaire design. We can host your research in any US Sansome, San Francisco – Post, Teaneck NJ. market or multiple markets. Delivering on specification, Dallas by Definition provides customized, high-quality (See advertisement on p. 3) on time and with one invoice. Contact us today! qualitative research field services to a wide variety of (See advertisement on p. 113) clients. We offer 5 spacious focus group rooms with floor-to-ceiling mirrors for easy viewing, over-sized tiered viewing rooms and 1 additional mini-group room is available providing a smaller setting for dyads, triads and mini group projects also with floor-to-ceiling mirrors. We also offer living room set up, 2 kitchens with refrigerator / freezers, shelving and class room style settings. Quality recruitment services with experienced staff. Focus Vision & Streamline Universal services are available in all rooms. We are just a quick 10 minute drive from both Dallas/Ft. Worth airports.

Fieldwork Dallas 15305 Dallas Parkway, Suite 850 Addison, TX 75001-4637 Ph. 972-866-5800 [email protected] www.fieldwork.com Jessica Josset, President Location: Office building QUALITATIVE AND QUANTITATIVE. Distance from airport: 15 miles, 20 minutes AU, CL, CUL, 1/1, 1/1O, WC SIMULTANEOUSLY. 25x22 18 Multiple 25x20 14 Multiple 25x24 25 Multiple 13x15 10 Conference We have the ability to host, recruit and 20x18 12 Multiple 25x18 12 Multiple moderate projects all over the world, utilizing the newest technology available. RECRUITING Fieldwork Dallas is strategically located to be convenient for both clients and respondents and boasts a large, diverse respondent database. Our newly updated facility features 6 conference suites with the ability to accom- Our call center recruits for qualitative and modate various methodologies and set-ups, including TECHNOLOGY a large room that can seat up to 50. Viewing rooms are YDOLGDWHGTXDQWLWDWLYHUHVHDUFKÀQGLQJWKHULJKW spacious with adjacent client lounges for maximum com- audience. We host teams all across the US in a fort and convenience. Along with a variety of recording options, we have 360-degree video with streaming pro- variety of focus group facility locations. vided by FocusVision. Visit us in Dallas and experience FIELD our commitment to exceeding your expectations. MANAGEMENT (See advertisement on p. 15, 25 and back cover)

With locations all over the United States check us out online. www.murrayhillnational.com www.quirks.com December 2018 // Quirk’s Marketing Research Review 113 y Codes El Paso

Location: Office building, Freestanding building, Shopping mall Creative Consumer Research – Houston CL - Client Lounge CUL-Computer Usability Lab 3945 Greenbriar Drive 1/1 - One-on-One Room PUL-Product Usability Lab Stafford, TX 77477 1/1OR - One-on-One Obs. VC - Videoconferencing Merkadoteknia Research & Consulting Director Ph. 281-240-9646 or 281-804-8171 TK - Test Kitchen WC - Webconferencing 4141 Pinnacle, Suite 220 [email protected] TKO - Test Kitchen Obs. AU - Auditorium El Paso, TX 79902 Ph. 915-317-9264 or 915-307-3795 www.ccrsurveys.com BJ Gerjes, Data Collection Manager Conference - Conference-Style Room [email protected] Location: Free standing facility Living - Living Room-Style Room www.merkaconsulting.com Distance from airport: 38 miles, 30 minutes Multiple - Both Styles Norma A. Mendoza, Ph.D, President & CEO, Marketing Mgr CL, 1/1, 1/1O, TK Room dimensions, when stated, are shown in feet. Location: Office building Distance from airport: 11 miles, 17 minutes 20x20 12 Conference CL, 1/1, 1/1O, VC, WC 24x26 12 Conference 11x20 8 Conference 20x20 12 Conference 11x14 8 Living 24x24 12 Conference 14x15 8 Conference 49x35 12 Multiple

MKT empowers advertising agencies and national brands CCR conducts research for clients nationally, statewide, tapping into the Hispanic market. Our full service regionally and locally. We have the largest Hispanic research agency in El Paso offers interpreter/translation research department in the state of Texas and offer a Plaza Research-Dallas services and equipment, nationwide and cross border variety of research methodologies to interview both 14160 Dallas Parkway, Suite 602 recruiting, video streaming and closed circuit viewing. acculturated and non-acculturated Hispanics/Latinos. Focus Group Facility Dallas, TX 75254 Don’t work in the dark! Bilingual moderators/interview- Our Houston office offers large conference-style focus Ph. 972-392-0100 or 800-654-8002 ers are experienced in qualitative techniques effective groups rooms with one-way mirrors and large client [email protected] with Hispanics of various nationalities, language abilities viewing rooms. We offer a large conference space for www.plazaresearch.com and acculturation levels. A truly ethnic experience, the 100+ groups as well as easy access for equipment, Susan Trace, Director border town of El Paso has ranked as the safest city in vehicle, appliances and large products, focus groups and

2019 Location: Office building U.S. four times in a row in the past 6 years. one-on-ones. Contact Patricia Pratt, ppratt@ccrsurveys. Distance from airport: 20 minutes com. CL, CUL, 1/1, 1/1O, TK, VC, WC (See advertisement on p. 21) 15x20 15 Conference Houston 15x20 15 Conference 15x20 15 Conference 20x40 15 Multiple

The nation’s premier network of focus group facilities! Plaza Research offers multi-city project coordination in Opinions Unlimited - Houston 14 locations with an extensive nationwide database. One ConneXion Research and Strategy Three Riverway, Suite 250 experienced project manager will be your sole contact 5433 Westheimer Road, Suite 870 Houston, TX 77056 for the duration of your project at any of our markets. Houston, TX 77056 Ph. 713-888-0202 or 800-604-4247 Our focus group suites are designed with tiered seating, Ph. 281-815-4940 [email protected] volume controls, private phone booths, simultane- [email protected] www.opinions-unlimited.com ous in-depth interview rooms and client-viewable test www.connexionresearch.com Anndel Martin kitchens. We provide complimentary high-speed Internet Location: Office building Location: Office building access in all client suites, conference rooms and lounges. Distance from airport: 40 miles, 30 minutes Distance from airport: 19 miles, 30 minutes Streamline is our in-house video-streaming option. VC, WC CL, CUL, 1/1, 1/1O, VC, WC (See advertisement on p. 105) 20x14 6 Multiple 32x30 24 Multiple 20x18 15 Conference “Boutique” style facility that provides clients with cus- 20x22 15 Conference tomized service and attention. It includes a unique and trendy design that helps promote an environment of Moderator-designed and managed focus group facil- openness and creativity. Equipped with state-of-the-art ity. Consistently Impulse Top Rated. Houston’s trusted technologies including a smart-board, big screen HD experts for qualitative project management, meticulous Schlesinger Group Dallas monitors, HD video-streaming, translation equipment, recruiting, and exceptional facility services. Centrally JP Morgan International Plaza III multiple cameras, overhead microphones and more. The located near The Galleria, next to 4-Diamond hotel. 14241 Dallas Parkway, Suite 500 client room is designed for ultimate privacy and comfort. Remodeled 2017. Three spacious suites including Dallas, TX 75254 It’s centrally located in the upscale Houston Galleria 32’x30’ mega-suite. Blazing fast 100mb dedicated fiber Ph. 972-503-3100 area, close to major highways, excellent restaurants, optic internet, HD recording, 1080p HiDef cameras. [email protected] various priced hotels and great shops. We are also a In-house IT and A/V specialist. Loading dock, over- www.schlesingergroup.com/en/locations/united- full-service research firm - General Market and Hispanic sized elevator, wide doors. Specialties: legal/mock states/dallas research. Should you need services from recruiting and jury, healthcare/medical/patient, CLT, usability labs, Nancy Ashmore, VP - Qualitative Solutions fielding to moderation and interviewing, and reporting Hispanic/Spanish-speaking. Anndel is a QRCA member Location: Office building and analysis, we are here to help! and past president of MRA. Woman Owned / Texas HUB Distance from airport: 15 miles, 25 minutes Certified. Est. 1995. We are Texas who know Texas! CL, 1/1, 1/1O, PTL, VC, WC 15x20 12 Multiple 17x24 15 Multiple 17x22 14 Multiple 16x20 14 Multiple

A leading data collection and research services company with 24 high-specification focus group facilities across the US and Europe and a Global Solutions team providing a worldwide reach. We deliver high-quality, intelligent recruitment for consumer, heathcare and B2B markets for any methodology: QUAL; focus groups; IDIs; online focus groups; telephone interviews; online communities; ethnographic research; usability labs; neuroscience labs. HYBRID: We seamlessly combine online surveys or online qual with traditional methods. Technology: The Wall by Schlesinger, HD recording and FV360 LIVE. (See advertisement on inside front cover)

114 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 San Antonio

Plaza Research-Houston Lighthouse Research and Development Focus Group Facility 5333 Westheimer, Suite 500 1292 W. 12700 S. Houston, TX 77056 Galloway Research Service Salt Lake City, UT 84065 Ph. 713-840-9500 or 800-654-8002 4751 Hamilton Wolfe Road, Suite 100 Ph. 801-446-4000 [email protected] San Antonio, TX 78229 [email protected] www.plazaresearch.com Ph. 210-734-4346 www.go-lighthouse.com Kris Lamb [email protected] Joe Anderson, PRC, Director Business Development Location: Office building www.gallowayresearch.com Location: Free standing facility Distance from airport: 45 minutes David D. Galloway, VP of Client Services Distance from airport: 18 miles, 20 minutes CL, CUL, 1/1, 1/1O, TK, TKO, WC Location: Free standing facility AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC 15x20 20 Conference Distance from airport: 5 miles, 15 minutes 21x21 16 Conference 15x20 20 Conference CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 18x13 7 Conference 15x20 20 Multiple 18x20 18 Conference 49x20 Multiple 19x18 18 Conference The nation’s premier network of focus group facilities! 18x21 18 Conference Impulse rated “Top Facility” for 7-years! Looking for Plaza Research offers multi-city project coordination in 40x40 18 Multiple direction? Lighthouse Research is a full-service, custom 14 locations with an extensive nationwide database. One research firm comprised of skilled professionals since 1992. The benefit of working with Lighthouse Research experienced project manager will be your sole contact Three focus group suites, each with its own spacious Directory for the duration of your project at any of our markets. waiting area, spacious conference room, tiered viewing is our ability to customize the measurement and Our focus group suites are designed with tiered seating, area, equipped client office, client lounge with moni- management process to match your unique needs and volume controls, private phone booths, simultane- tor, audio-visual/translator room and each with a full budget considerations. We offer two redesigned focus ous in-depth interview rooms and client-viewable test bath/shower. Technologically state-of-the-art with T1 suites and one mega-group room convenient to the Salt kitchens. We provide free high-speed Internet access connections throughout the facility and videostreaming Lake City airport. We offer all amenities including private in all client suites, conference rooms and lounges. We capabilities. Large CLT with custom test kitchen - seats client entrance and restrooms, spacious viewing rooms offer Viewpoint Streaming and Digital Video. Renovated 100. and lounge with Internet access. Fall 2017. (See advertisement on p. 105) Utah Virginia Salt Lake City Newport News/Norfolk/Virginia Beach Schlesinger Group Houston 1455 W. Loop S., Suite 700 Houston, TX 77027 Ph. 713-353-0388 [email protected] www.schlesingergroup.com/en/locations/united- A Lighthouse Focus Center states/houston 375 E. 500 S. Issues and Answers Network, Inc. Nancy Ashmore, Managing Director Salt Lake City, UT 84065 5151 Bonney Road, Suite 100 Location: Office building Ph. 801-446-4000 Virginia Beach, VA 23462 Distance from airport: 16 miles, 30 minutes [email protected] Ph. 757-456-1100 or 800-23-ISSUE CL, 1/1, 1/1O, PTL, VC, WC www.go-lighthouse.com [email protected] 21x17 12 Multiple Joe Anderson, COO www.issans.com 17x24 12 Multiple Location: Free standing facility Geri King, Field Director 17x24 12 Multiple AU, CL, CUL, 1/1, 1/1O, PTL Distance from airport: 10 miles, 15 minutes 26x18 14 Multiple 28x20 17 Multiple VC, WC 25x15 8 Multiple 21x24 10 Conference A leading data collection and research services com- 22x25 14 Multiple pany with 24 high-specification focus group facilities 22x25 23 Multiple Issues & Answers is the only permanent focus group across the US and Europe and a Global Solutions team 16x21 18 Conference facility in Southside Hampton Roads (Norfolk, Va. providing a worldwide reach. We deliver high-quality, Beach, Portsmouth, Chesapeake, and Suffolk.) Our intelligent recruitment for consumer, heathcare and Only 8-minutes from the Salt Lake City airport! Our facility features a tiered viewing room accommodating B2B markets for any methodology: QUAL; focus groups; newest facility features four focus group rooms with up to 12 clients, DVD/MP3 recordings, and transcripts. IDIs; online focus groups; telephone interviews; online direct viewing and is operated by the same staff as our Ranking 36th in the nation, the Virginia Beach/ communities; ethnographic research; usability labs; suburb facility. We provide complete quantitative and Norfolk/Newport News MSA will provide an abundance neuroscience labs. HYBRID: We seamlessly combine qualitative services with competitive pricing, com- of demographics for all research needs. Home to the online surveys or online qual with traditional methods. prehensive reporting, fast turnaround, in-house data world’s largest Naval Base and bases for the other Technology: The Wall by Schlesinger, HD recording and collection, state-of-the-art A/V recording, spacious armed services, our population provides a melting pot FV360 LIVE. client lounges, certified moderating and hosting and of all demographic backgrounds – both military and (See advertisement on inside front cover) FocusVision capabilities. All phone surveys and recruit- non-military households. We also recruit from industries ing are digitally recorded. including but not limited to health care, contracting, financial services, and tourism.

www.quirks.com December 2018 // Quirk’s Marketing Research Review 115 remodeled facility boasts 6 research suites with breath- y Codes taking views of Puget Sound, the Olympic Mountains and the city. Watch the ferries and container ships roll by as we provide excellent service, recruiting and all the ame- Location: Office building, Freestanding building, Shopping mall nities you have come to expect from Fieldwork. Rooms Consumer Opinion Services, Inc. (Br.) are equipped with a variety of recording options and CL - Client Lounge CUL-Computer Usability Lab Southcenter Corporate Square FocusVision 360-degree video with streaming. Hotels, 1/1 - One-on-One Room PUL-Product Usability Lab 555 Andover Park W., Suite 101 shopping, nationally-renowned restaurants, sights and 1/1OR - One-on-One Obs. VC - Videoconferencing Director Seattle, WA 98188 museums are just steps from the facility. TK - Test Kitchen WC - Webconferencing Ph. 253-277-1617 or 206-241-6050 for estimates (See advertisement on p. 15, 25 and back cover) TKO - Test Kitchen Obs. AU - Auditorium [email protected] www.ConsumerOpinionServices.com Conference - Conference-Style Room Jerry Carter, President & CEO Living - Living Room-Style Room Location: Free standing facility Multiple - Both Styles Distance from airport: 4 miles, 8 minutes Room dimensions, when stated, are shown in feet. Suburban Seattle CLT and Focus Group Facility. Consumer GMA Research Corp. Opinion Services provides comprehensive qualitative 40 Lake Bellevue Drive, Suite 100 services: complete projects, facility rentals, recruit- Bellevue, WA 98005 Richmond ment, on-location work, design, moderation, reporting, Ph. 206-919-2377 videostreaming and transcriptions. Seattle, Portland [email protected] and Las Vegas are home to our top-rated focus facilities, www.gmaresearch.com featuring classroom space to accommodate large ses- Donald J. Morgan, Field Director sions. Living room-style setups are available for a more Location: Office building informal setting. We offer conventional conference style Distance from airport: 15 miles, 20 minutes rooms as well. Numerous client amenities, a professional CL, CUL, 1/1, 1/1O, PTL, TK Focus Group Facility Richmond Focus Group Center hosting staff and state-of-the-art audio/visual services 20x40 12 Multiple a division of Alan Newman Research give you a turnkey home away from home 1025 Boulders Parkway, Suite 401 (See advertisement on pp. 29, 117) Founded in 1970, we are one of the most established, Richmond, VA 23225 experienced research firms in the Pacific Northwest and Ph. 804-272-6100 or 804-272-6100 ext. 226 one of the leading independent companies in the USA.

2019 [email protected] We offer superior data collection, analysis and interpre- www.anr.com tation using state of the art technology. Our Bellevue/ Terry Brisbane, Vice President Eastside focus group facility includes two focus group Location: Office building rooms; the board room style room can comfortably seat Distance from airport: 15 miles, 20 minutes Consumer Opinion Services, Inc. (Br.) 8-12; the class room style room can be configured for CL U.S. Bank Centre, Suite 525 classroom, free form or boardroom style groups. Viewing 27x18 15 Conference 1420 Fifth Ave. rooms feature flat screen monitors driven by high defini- Seattle, WA 98101 tion video camera recording Spacious, modern facility. Completely redesigned and Ph. 206-838-7951 or 206-241-6050 for estimates reconstructed in 2012. Located in suburban office park [email protected] neighboring both business and suburban populations. www.ConsumerOpinionServices.com 20 minutes (15 miles) from the airport and 10 minutes Jerry Carter, President from downtown. Can recruit from entire Richmond MSA. Location: Office building Viewing room has tiered seating, writing surfaces with Distance from airport: 15 miles, 20 minutes electricity for laptop use, wireless Internet access and CL, CUL, VC, WC Strategic Research Associates Seattle/Tacoma client lounge/office. Expert recruiting conducted on 20x16 12 Multiple 500 S. 336th St., Suite 103 site. Professional moderators available. FocusVision 20x16 15 Multiple Federal Way, WA 98003 equipped. Ph. 509-324-6960 x203 or 888-554-6960 x203 Downtown Seattle Focus Group Facility. Consumer [email protected] Opinion Services provides comprehensive qualitative www.strategicresearch.net services: complete projects, facility rentals, recruit- Joanne Vega, Director Washington ment, on-location work, design, moderation, reporting, Location: Office building videostreaming and transcriptions. Seattle, Portland Distance from airport: 20 miles, 25 minutes and Las Vegas are home to our top-rated focus facilities, AU, CUL, 1/1, 1/1O, PTL, VC, WC Seattle/Tacoma featuring classroom space to accommodate large ses- 27x22 15 Multiple sions. Living room-style setups are available for a more 24x15 15 Multiple informal setting. We offer conventional conference style 22x13 15 Multiple rooms as well. Numerous client amenities, a professional 15x10 Conference hosting staff and state-of-the-art audio/visual services give you a turnkey home away from home. Featuring the only full-service focus group facility in (See advertisement on pp. 29, 117) Federal Way, South King County and Tacoma! We also Consumer Opinion Services, Inc. specialize in conducting focus groups and can assist 12825 First Ave. S. you with not only recruiting and hosting in Pierce and Seattle, WA 98168 King Counties, but recruiting, hosting and moderation Ph. 206-241-6050 in markets throughout the U.S. Our in-house support [email protected] team provides A/V, hosting, moderating, reporting and www.consumeropinionservices.com recruiting supported by our database of over 20,000 Jerry Carter, President/CEO Fieldwork Seattle research database participants throughout Washington, Location: Free standing facility 520 Pike St., Suite 2610 Idaho, Oregon and Montana and our dedication to a Distance from airport: 5 miles, 10 minutes Seattle, WA 98101 continued RDD recruiting effort. TK, TKO Ph. 206-493-3300 15x20 10 Conference [email protected] www.fieldwork.com Main administrative office for the company. Consumer Ryker Lammers, President Opinion Services provides comprehensive qualitative Location: Office building services: complete projects, facility rentals, recruit- Distance from airport: 15 miles, 20 minutes ment, on-location work, design, moderation, reporting, CL, CUL, WC videostreaming and transcriptions. Seattle, Portland 18x20 16 Conference and Las Vegas are home to our top-rated focus facilities, 16x20 15 Conference featuring classroom space to accommodate large ses- 16x24 14 Conference sions. Living room-style setups are available for a more 18x19 14 Conference informal setting. We offer conventional conference style 19x30 22 Conference rooms as well. Numerous client amenities, a profes- 18x23 16 Conference sional hosting staff and state-of-the-art audio/visual services give you a turnkey home away from home. With its rapidly growing population, Seattle is a must for (See advertisement on pp. 29, 117) companies doing research. This recently expanded and 116 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 Spokane West Virginia Wheeling Charleston Focus Group Facility

Strategic Research Associates Spokane C&C Market Research 29 W. Pacific Ave. C&C Market Research - Pittsburgh Metro Spokane, WA 99201 Ohio Valley Mall 67800 Mall Ring Road, Suite 280 Ph. 509-324-6960 or 888-554-6960 Mindfield – Tech Innovation and Audience Insights St. Clairsville, OH 43950 [email protected] 1012 Kanawha Blvd. E., Suite 301 Ph. 479-785-5637 or 877-530-9688 www.strategicresearch.net Charleston, WV 25301-2809 [email protected] Joanne Vega, Director Ph. 304-343-9650 www.ccmarketresearch.com Location: Office building [email protected] Location: Shopping mall Distance from airport: 8 miles, 15 minutes www.mindfieldtech.com Distance from airport: 58 miles, 66 minutes VC, WC Jay Mace, Sr. Vice President CL, 1/1, 1/1O, PTL, TK, VC, WC 24x20 10 Multiple Location: Office building 4 Conference 21x16 10 Conference Distance from airport: 3 miles, 10 minutes 1/1, 1/1O, PTL C&C Market Research, an industry leader for over 25 New Location for 2019! Featuring the only full-service 18x14 12 Conference focus group facility in Spokane! We specialize in con- years, is the complete answer to all of your market

ducting focus groups in remote markets and can assist research needs. Our highly trained data collection Directory you with not only recruiting and hosting in Spokane, specialists and beautifully designed field locations, com- but recruiting, hosting and moderation in markets bined with our state of the art programming and data throughout the U.S. using local or hotel facilities. Our transmission capabilities, will ensure your next project in-house support team provides A/V, hosting, moderat- is a success. With data collection locations nationwide, ing, reporting and recruiting support throughout the we are the largest privately owned and operated market U.S., supported by our database of over 10,000 research research company in the U.S. C&C has remained a leader participants throughout Washington, Idaho, Oregon and in today’s marketplace through hard work, ingenuity, Montana. and a dedication to quality that is second to none. (See advertisement on inside back cover)

206-241-6050 Seattle T Portland T Las Vegas [email protected] Qualitative Quantitative Recruiting Facilities Field Services www.quirks.com December 2018 // Quirk’s Marketing Research Review 117 capabilities. Take a virtual tour of our facilities on our ovens, 5 electric ovens, 45-lb 2-basket commercial fryer, y Codes Web site www.cityresearchsolutions.com. quick-connect gas connections, commercial hood vent, 13 microwaves, 45 cu. ft. refrigerator, 45 cu. ft. freezer, stainless steel prep tables, short-cycle commercial dish- Location: Office building, Freestanding building, Shopping mall Milwaukee washer, 4 compartment sink, walk-in cooler, ice machine and adjacent multipurpose room. Product rooms: CL - Client Lounge CUL-Computer Usability Lab Washable surfaces, unitized space saver washer/dryer, 1/1 - One-on-One Room PUL-Product Usability Lab Sink, Counter, Outlet, Mirror, Toilet, and high volume 1/1OR - One-on-One Obs. VC - Videoconferencing Director HVAC. Clean, contemporary facilities. Flawless recruiting TK - Test Kitchen WC - Webconferencing and moderating. Professional staff. Other locations in NY TKO - Test Kitchen Obs. AU - Auditorium The Dieringer Research Group, Inc. City MSA and Philadelphia MSA. Conference - Conference-Style Room 200 Bishops Way Living - Living Room-Style Room Brookfield, WI 53005 Multiple - Both Styles Ph. 262-432-5200 or 888-432-5220 Room dimensions, when stated, are shown in feet. [email protected] www.thedrg.com Dan Salbreiter, Research Operations Manager US Research Recruiting & Facilities, LLC Location: Office building 3333 N. Mayfair Road, Suite 305 Distance from airport: 17 miles, 25 minutes Wauwatosa, WI 53222 Wisconsin CL, 1/1, 1/1O, VC, WC Ph. 262-502-4300 or 414-405-3756 22x17 15 Conference [email protected] 25x12 6 Conference www.usrrf.com Green Bay/Appleton 10x9 4 Conference Kevin Wahlgren, President Location: Office building The DRG Focus Center features two spacious Focus Suites Distance from airport: 15 miles, 15 minutes

Focus Group Facility plus a one-on-one Interviewing Suite, offering clients AU, CL, CUL, 1/1, 1/1O, PTL, VC, WC flexibility, versatility, comfort and convenience. Our facility offers state-of-the-art technology for high-defi- USRRF is a nationwide qualitative recruiting company. nition digital recordings, streaming live discussions, and We have a state-of-the-art research facility located Focus Pointe Global - Appleton conducting interactive polls with participants. As a full- 4330 W. Spencer St. in Milwaukee County, WI in one of trendiest and most

2019 service market research firm, we also provide in-house Appleton, WI 54914 trafficked parts of the city. Just 15-minutes from the recruiting, moderating and reporting services, all from airport (and 2 minutes from the freeway). Our 3 focus Ph. 920-636-1200 or 888-873-6287 our convenient location in the Milwaukee suburbs. [email protected] rooms offer a penthouse view of a Milwaukee area golf www.focuspointeglobal.com course. Each has 1-way viewing along with HD video and Bonnie Smerda, Facility Director high quality audio recording. Ample free parking. Huge Location: Free standing facility database of over 70,000 individual households. We can Distance from airport: 3 miles, 5 minutes recruit participants throughout Wisconsin and nation- CL, CUL, 1/1, 1/1O, TK, VC, WC wide. We also do In-home product tests. 16x23 15 Multiple Mazur/Zachow, Inc. 15x17 10 Multiple 720 Thomas Lane Brookfield, WI 53005 FPG sets the industry standard for qualitative/quan- Ph. 262-938-9244 titative marketing research data collection services, [email protected] including focus groups, taste tests, jury studies, product www.mazurzachow.com placements, webcam interviews, online communities, Karen Munson, President video capture, mobile and app-based research. FPG Location: Free standing facility has 20 locations nationwide: Appleton, WI, Atlanta- Distance from airport: 15 miles, 15 minutes Clairmont, Atlanta-Buckhead, Bala Cynwyd PA, Boston, CL, TK, WC Chicago, Chicago-Oakbrook, Columbus, Dallas, Irvine 24x20 18 Conference CA, Kansas City MO, Los Angeles, Minneapolis, New 24x20 18 Conference York, Philadelphia, Phoenix, St. Louis, San Francisco- 22x20 18 Conference Sansome, San Francisco – Post, Teaneck NJ. (See advertisement on p. 3) Mazur/Zachow has a reputation for quality recruiting from all segments and an outstanding show rate. We specialize in recruiting for ethnographic studies, large Madison audience testing and product placements. Extensive database for child research. Our facility has three spacious focus suites that can accommodate multiple configurations. We offer wireless high-speed Internet access and video streaming through Focus Vision. Conveniently located with nearby interstate access. City Research Solutions 8383 Greenway Blvd., Suite 600 Middleton, WI 53562 Ph. 608-826-7345 [email protected] www.cityresearchsolutions.com Reckner Facilities: Milwaukee Kristie Groh, Facilities Manager 9833 S. 13th St. Location: Office building Oak Creek, WI 53154 Distance from airport: 40 miles, 40 minutes Ph. 414-768-6040 or 215-822-6220 CL, 1/1, 1/1O, PTL, TK, TKO [email protected] 40x23 30 Multiple www.reckner.com/facilities/milwaukee 20x15 30 Multiple Peter Grubb, Executive Director 15x10 8 Multiple Location: Office building 12x8 30 Living Distance from airport: 5 miles, 10 minutes CL, PTL, TK, VC, WC City Research world-class facilities allow our clients 20x18 15 Multiple to gain fresh insights in a unique midsize Midwestern 38x22 Multiple metro area while enjoying the comforts of a state-of- 8x10 4 Multiple the-art research facility. We offer recruiting, moderating and session-recording services. Our facilities include The region’s premier product testing facility! Just 10 large multipurpose rooms with seating for up to 20 miles from downtown Milwaukee. Commercial test participants, multi-room client suite with adjacent work kitchen, focus group and multipurpose space plus SEVEN area/meeting room and a full test kitchen with viewing product evaluation rooms. Kitchen: 20 burners, 4 gas

118 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 ing room. Audio and video recording along with remote built to stimulate thought and relaxation. Enjoy flexible Brazil online viewing is also available. The discussion room room formats and more: our team. From live streaming comfortably seats up to 12 participants and is set up to recruitment, our experts create packages to suit your ABACO Marketing Research – ABACO-LAB QUAL CENTER to enable moderators to easily integrate visual aids, needs. We always go above and beyond for the success Avenida Paulista 1499, Floor 13 flip charts and story boards into the discussion. A full of your project. You can leave our studios with peace of Focus Group Facility São Paulo Brazil 01311-200 sensory taste-test kitchen and additional adjoining test mind and change to spare - enquire today! Ph. 55-11-3262-3300 or 203-971-8532 (USA) kitchen to the discussion room is also available. [email protected] www.AbacoResearch.com Alan Grabowsky, President Location: Office building Quebec Distance from airport: 12 miles, 30 minutes Passerelles AU, CL, CUL, 1/1, 1/1O, TK, VC 1, rue d’Uzès (corner of rue St Fiacre) 26x14 12 Multiple Montreal Paris France 75002 40x30 20 Conference Ph. 33-1-44-88-25-11 14x10 16 Conference Ad Hoc Research [email protected] 14x9 6 Conference 400 de Maisonneuve Blvd. W., Suite 1200 www.schlesingergroup.com/en/company/our-brands/ 20x14 6 Multiple Montreal, QC H3A 1L4 Canada Ph. 514-937-4040 passerelles [email protected] Olivier DuVallet, Director www.adhoc-research.com/en/home Location: Office building Canada Rosa Paccione, Focus Group Coordinator Distance from airport: 11 miles, 40 minutes Location: Office building CL, 1/1, 1/1O, PTL, VC, WC Directory Distance from airport: 13 miles, 25 minutes 29 sq. meters 12 Conference AU, CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC 27 sq. meters 18 Conference British Columbia 23x15 11 Multiple 24 sq. meters 10 Conference 12x15 11 Multiple 24 sq. meters 10 Conference 37x19 12 Multiple 29 sq. meters 12 Conference Vancouver 25x19 12 Multiple 13 sq. meters 10 Conference 22x14 9 Multiple 12 sq. meters Conference

Our Passerelles Atelier facility features high-specification research space in the center of Paris by the France bustling Grands Boulevards. Our charming, bilingual team understands international needs and expectations, Vancouver Focus® and has an uncompromising commitment to your study 1080 Howe St., Suite 503 success. Spacious, well-appointed suites are designed Vancouver, BC V6Z2T1 Canada with flexibility for a range of group sizes, methods and Ph. 604-682-4292 or 604 689-5511 technologies. Some studios include special features such [email protected] as integrated shelves, dividing walls, dual perspective www.vancouverfocus.com La Maison du Test viewing, and a client lounge. Quant rooms and briefing Robyn Helmer, Director 142 rue Montmartre rooms are available on request. Location: Office building Paris France 75002 (See advertisement on inside front cover) Distance from airport: 9 miles, 30 minutes Ph. 33-1-4039-1110 CL, 1/1, 1/1O, TK, WC [email protected] 17x20 12 Multiple www.lamaisondutest.com 14x20 8 Multiple René-Paul Feltrin Location: Free standing facility Vancouver Focus® is a well-established focus group Distance from airport: 25 miles, 60 minutes facility located in downtown Vancouver. Our new, styl- CL, CUL, 1/1, 1/1O, TK, TKO, VC Puzzle ish mid-century modern space offers two focus group 21x17 12 Multiple 23 Boulevard Des Capucines rooms, featuring live web streaming, wireless Internet 21x17 12 Multiple Paris France 75002 access, FocusVision, and high definition digital MP4 and 21x17 12 Multiple Ph. 33-1-42-68-12-26 MP3 recording. Close proximity to public transit and [email protected] ample parking makes Vancouver Focus® the most conve- In an historical setting, a 260 square meters space with www.puzzleparis.com niently-located facility in town. Surrounded by plenty of 3 group rooms all fitted with two-mirrors with Wi-Fi Distance from airport: 75 miles, 25 minutes major hotels and trendy restaurants, Vancouver Focus® access. A fully-equipped kitchen (fridge, deep freezer AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC is the preferred facility for many out-of-town clients. We and microwave oven) and cooking space. A spacious also offer the most meticulous recruiting in the region. client back room that can welcome up to 12 people. Puzzle is a premier market research service provider Digital video recording and available on a secure web- based in the heart of Paris. With 20+ years of experi- site. Video streaming service. ence, Puzzle has a reputation as Paris’s premier viewing facility since it opened, and continues to cultivate its Ontario leadership role today. Our team of 15 in-house recruiters, and our extensive network of off-site recruiters in 50+ other locations throughout France, is world- Toronto renowned for its efficiency, thoroughness and ability to handle all challenges. We work tirelessly to ensure that Made in Studios - Paris only the best moderators, interviewers and translators By MIS Group are in our network. 37, rue de Caumartin Paris France 75009 Ph. 33-1-48-78-00-55 Contract Testing Inc. [email protected] 119 West Drive www.madeinstudios.com/paris Brampton (Toronto), ON L6T 2J6 Canada Ségolène Pham, Business Developer Ph. 905-456-0783 x233 or 800-342-1825 Location: Office building [email protected] Distance from airport: 15 miles, 45 minutes www.contracttesting.com CL, CUL, 1/1, 1/1O, PTL, VC, WC Andrew Scholes, Director 24x16 10 Multiple Location: Free standing facility 17x16 6 Multiple Distance from airport: 10 miles, 20 minutes 10x26 4 Multiple CL, CUL, 1/1, PTL, TK 20x22 12 Conference Made in Studios is a facility like no other. Arrive in Paris Centre to find our offices next to the Galerie Lafayette We offer complimentary wireless Internet, light snacks, and the Opera Garnier, a few minutes away from public coffee, tea and a mini-fridge stocked with various transports. As you enter our studios with state-of-the- refreshments, all while sitting comfortably in the view- art technology and modern luxuries, discover features www.quirks.com December 2018 // Quirk’s Marketing Research Review 119 collection. y Codes

Location: Office building, Freestanding building, Shopping mall Schmiedl Marktforschung Hamburg CL - Client Lounge CUL-Computer Usability Lab A Schlesinger Company 1/1 - One-on-One Room PUL-Product Usability Lab Schmiedl Marktforschung Berlin ABC-Straße 1 1/1OR - One-on-One Obs. VC - Videoconferencing A Schlesinger Company Director Hamburg Germany 20354 TK - Test Kitchen WC - Webconferencing Tauentzienstraße 3 Ph. 49-40-3551110 TKO - Test Kitchen Obs. AU - Auditorium Berlin Germany 10789 [email protected] Ph. 49-30-235096-0 www.schlesingergroup.com/en/company/our-brands/ Conference - Conference-Style Room [email protected] schmiedl-marktforschung Living - Living Room-Style Room www.schlesingergroup.com/en/company/our-brands/ Location: Office building Multiple - Both Styles schmiedl-marktforschung Distance from airport: 7 miles, 30 minutes Room dimensions, when stated, are shown in feet. Stephan Lange, Managing Director CL, 1/1, 1/1O, PTL, VC, WC Location: Office building 18x16 12 Multiple Distance from airport: 5 miles, 20 minutes 18x16 12 Multiple CL, 1/1, 1/1O, PTL, VC, WC 16x10 Conference 24x17 14 Multiple 11x10 Conference Germany 20x15 10 Multiple 17x14 9 Multiple Active Research has joined the Schmiedl Marktforschung 17x9 12 Multiple family and provides access to a diverse recruitment 17x17 9 Multiple market within the city center population of 1.8 million 21x17 9 Multiple people and a metropolitan region with over 5 million. 35x17 9 Multiple We offer a contemporary space for qualitative and Focus Group Facility Krämer Marktforschung GmbH quantitative studies. Features include two spacious con- With an internationally populated urban belt, Berlin ference suites with natural light, flexible set ups, high Geleitsstrasse 14 provides a diverse recruitment market for consumers, Frankfurt am Main Germany 60599 quality cinema seating, and FocusVision. Our facility business people, and healthcare professionals alike. Our is located in a stunning period building on the famous Ph. 49-69-3487597-12 facility is located in the heart of West Berlin opposite [email protected] ABC-Strasse in the ‘Neustadt’ quarter, packed with land- 2019 the famous KaDeWe department store. We offer seven www.kraemer-germany.com/en marks and cultural heritage. high-specification focus group suites, designed with all (See advertisement on inside front cover) Christoph Rogl, Managing Director your needs and comfort in mind. Ask about our 6th floor Location: Office building suites with client lounge terraces. Our quantitative space Distance from airport: 8 miles, 25 minutes and multi-disciplinary and multi-lingual staff make con- AU, CL, 1/1, 1/1O, VC, WC ducting product tests at our facility easy to combine with 20x19 10 Conference groups or telephone interviews. 11x19 6 Conference (See advertisement on inside front cover) 14x19 10 Living Schmiedl Marktforschung Munich 7x19 Multiple A Schlesinger Company 7x19 Multiple Neuhauser Str. 27 Munich Germany 80331 Krämer Marktforschung GmbH is your global and inde- Ph. 49-89-231810-100 pendent partner for qualitative and quantitative field [email protected] work. Our experienced management team provides a Schmiedl Marktforschung Frankfurt www.schlesingergroup.com/en/company/our-brands/ smooth and in time delivery of complex projects. Thanks A Schlesinger Company schmiedl-marktforschung to our international Cido Research facilities in Europe, Schillerstr. 5 Stephan Schmid, Managing Director Asia and Canada, we are able to conduct qualitative and Frankfurt Germany 60313 Location: Office building quantitative studies worldwide. In Germany we have Ph. 49-69-21-976-87-0 Distance from airport: 24 miles, 40 minutes got specialized interviewing and recruiting teams for [email protected] CL, 1/1, 1/1O, PTL, VC, WC difficult target groups, large CATI-facilities and own www.schlesingergroup.com/en/company/our-brands/ 13x17 10 Multiple studios in Frankfurt, Munich, Hamburg, Berlin and schmiedl-marktforschung 15x15 10 Multiple Muenster. Krämer – The most trusted partner in MR data Bianka Kreiter, Facility Director 17x9 7 Multiple collection. Location: Office building 27x13 10 Multiple Distance from airport: 11 miles, 30 minutes CL, 1/1, 1/1O, PTL, VC, WC Our Munich office is located in a vibrant pedestrian zone 19x17 12 Multiple in Central Munich, perfect for intercept recruiting and 18x14 10 Multiple central location tests, and accessible for focus groups. 19x16 12 Multiple Our Munich team also delivers high quality surveys, CATI Krämer Marktforschung GmbH studies, and online qualitative solutions. An impressive We have remodeled our facility to offer a fresh, contem- historic Bavarian building is home to our high-speci- Neuhauser Straße 15 porary space for qualitative and quantitative studies. Munich Germany 80331 fication facility in Munich. The space has been given a Features include spacious suites and enhanced technol- completely new layout and interiors to offer a fresh and Ph. 49-89-232360-12 ogy, including FV360 LIVE immersive video. Between [email protected] contemporary environment. Features include spacious research sessions, nearby Römerberg is the central suites, private simultaneous interpretation booths, high www.kraemer-germany.com/en and most beautiful square in Frankfurt’s Old Town. Or Christoph Rogl, Managing Director quality cinema seating, and FV360 LIVE. in just a few minutes, Ziel, with department stores and (See advertisement on inside front cover) Location: Shopping mall specialty shops lures our clients to a pleasurable shop- Distance from airport: 23 miles, 40 minutes ping experience beneath sycamore trees. Our bilingual AU, CL, 1/1, 1/1O, VC, WC team understands international needs and expectations, 18x15 10 Conference and has an uncompromising commitment to your study 13x19 10 Conference success. 14x14 10 Living (See advertisement on inside front cover) 31x35 20 Multiple

Krämer Marktforschung GmbH is your global and independent partner for qualitative and quantitative field work. Our experienced management team provides a smooth and in time delivery of complex projects. Thanks to our international Cido Research facilities in Europe, Asia and Canada, we are able to conduct qualitative and quantitative studies worldwide. In Germany we have got specialized interviewing and recruiting teams for difficult target groups, large CATI-facilities and own studios in Frankfurt, Munich, Hamburg, Berlin and Muenster. Krämer – The most trusted partner in MR data

120 Quirk’s Marketing Research Review // December 2018 www.quirks.com 2019 Italy Spain

SO22 Focus Group Facility C/ Claudio Coello 22, 1ºA Madrid Spain 28001 Fieldinitaly - Brerapoint BDI Research Barcelona Ph. 34-912-191-375 Viale Elvezia 10/A A Schlesinger Company [email protected] Milan Italy 20154 Diputació 180, Planta 4 www.so22.com Ph. 39-02-9287-5821 Barcelona Spain 08011 Jessica de León, Facility Manager [email protected] Ph. 34-934-155-228 Location: Office building www.brerapoint.com [email protected] Distance from airport: 15 miles, 15 minutes Luca Notari, Partner www.schlesingergroup.com/en/company/our-brands/ AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC Location: Office building bdi-research 24mx24m 14 Conference Distance from airport: 6 miles, 30 minutes Rosa Dalet, Managing Director 14m x 14m 16 Conference CL, CUL, 1/1, 1/1O, PTL, TK, VC, WC Location: Office building 55m x 55m 30 Conference 26x16 10 Multiple Distance from airport: 9 miles, 25 minutes 10m x 10m Conference 16x13 6 Multiple CL, 1/1, 1/1O, PTL, VC, WC 12m x 12m Conference 23x10 Multiple 323 sq. ft. 12 Multiple 16x8 Multiple 194 sq ft 4 Multiple Premier viewing facility in Spain. Five state-of-the-art custom-designed studios to create the right workspace 215 sq ft 7 Multiple Directory Brerapoint is a contemporary viewing facility located 215 sq ft 7 Multiple for clients, moderators and respondents. SO22 encour- in the very heart of Milan, just in front of Arena in 480 sq ft Multiple ages creative thought and discussion in a relaxed, Sempione park, one of the trendiest and lively areas comfortable and efficient environment. Customer- of the city. Brerapoint is a brand of Fieldinitaly, a BDI Research, formerly Block de Ideas, helps you access focused approach to develop bespoke market research fieldwork company specialised in providing services to Barcelona’s urban area with a population of around 4.7 solutions, qual and quant. Dedicated, skilled, bilingual international researchers wanting to conduct market million and our multi-lingual team understands your team. Privacy and confidentiality assured. Our attention research in Italy. Among services there are quantitative international research needs. Our facility offers four to detail and outstanding customer service makes your and qualitative fieldwork and access to viewing facility focus group studios and an IDI room. Ask about our research experience more productive and enjoyable. services in more than 10 Italian main cities. Industries studio with client terrace. Our quantitative space and SO22 offers hospitality, support and technology. Give covered: FMCGs, Appliances, IT, Bank, Fashion, Media, multi-disciplinary staff make conducting product tests us a call! Healthcare, Pet Food, Pharma, Usability tests. at our facility easy to combine with groups or telephone interviews. Should you require full-service qualitative support, bi-lingual Spanish-English moderators and analysts and can be briefed directly by you. Sweden Puerto Rico (See advertisement on inside front cover)

Nordic Viewpoint Gaither International, Inc. BDI Research Madrid Prästgårdsgatan 24 Calle Jordan 703 A Schlesinger Company Mölndal (Gothenburg) Sweden 431 44 San Juan Puerto Rico 00909 Velázquez 30, First Floor, Left Door Ph. 46-31-7872599 Ph. 787-728-5757 Madrid Spain 28010 [email protected] [email protected] Ph. 34-914-458-877 or 34-934-155-228 www.nordic-viewpoint.com www.gaitherinternational.com [email protected] Ben Lepez, Managing Director Sandra Jimenez, COO www.schlesingergroup.com/en/company/our-brands/ Location: Office building Location: Office building bdi-research Distance from airport: 15 miles, 15 minutes Distance from airport: 7 miles, 15 minutes Rosa Dalet, Managing Director CL, CUL, 1/1, 1/1O, PTL, VC, WC CL, 1/1, 1/1O, TK, VC, WC Location: Office building 20x10 10 Conference 13x10 10 Conference Distance from airport: 12 miles, 30 minutes CL, 1/1, 1/1O, PTL, VC, WC Nordic Viewpoint is an independent fieldwork agency Gaither International is a market research firm serving 248 sq. ft. 10 Multiple specializing in qualitative and quantitative fieldwork Puerto Rico since 1971. Gaither is the only true full- 150 sq ft 12 Multiple services, with a focus on consumer and B2B research in service research company in the Island, possessing a 75 sq ft 4 Multiple Sweden and the Nordics. We know the field and how to diverse selection of qualitative facilities and services. find your target group. In the Gothenburg area, we can We have a three-station test kitchen, three Gesell style BDI Research, formerly Block de Ideas, helps you access offer you our comfortable and modern viewing facility focus group rooms, a complete 30 foot test bar, an Madrid’s metropolitan area population of 6.5 million. with one-way mirror, HD recording, Picture in Picture indoor air-conditioned automobile showroom and the- We also cover Spain in its entirety. Our multi-lingual recording, simultaneous translation and dual channel ater. At Gaither there is no hassle finding where to park team understands international needs and is supported streaming services (Focusvision, etc.). Perfect for all your car. Over 50 parking spaces available to our clients by a pool of experienced interviewers who are native your qualitative projects! Let us take care of your proj- and visitors. Contact us and give us the opportunity to speakers of numerous European languages. Should you ects in Sweden’s second largest city. be of service! Get addicted to knowledge! require full-service qualitative support, local language moderators and analysts and can be briefed directly by you. Our new facility is located in the heart of Madrid in the Salamanca district offering elegant studios for focus group and IDIs. (See advertisement on inside front cover)

www.quirks.com December 2018 // Quirk’s Marketing Research Review 121 and offering clients a premier experience that exceeds y Codes expectations. i-view are ideal for conducting all types of studies including eye-tracking, dial testing, user experience, neuromarketing and test kitchen. Location: Office building, Freestanding building, Shopping mall The Research House CL - Client Lounge CUL-Computer Usability Lab 124 Wigmore St. 1/1 - One-on-One Room PUL-Product Usability Lab London United Kingdom W1U 3RY 1/1OR - One-on-One Obs. VC - Videoconferencing Director Ph. 44-20-7935-4979 TK - Test Kitchen WC - Webconferencing [email protected] TKO - Test Kitchen Obs. AU - Auditorium M3 Global Research and Studios (London) www.schlesingergroup.com/en/locations/united- Galena House kingdom/london Conference - Conference-Style Room 8-30 Galena Road Sarah Bennett, Director Project Management & Living - Living Room-Style Room Hammersmith, London United Kingdom W6 0LT Operations Multiple - Both Styles Ph. 44-20-8741-6200 Location: Free standing facility Room dimensions, when stated, are shown in feet. [email protected] Distance from airport: 16 miles, 40 minutes www.m3researchstudios.com CL, 1/1, 1/1O, PTL, VC, WC Laura Haxton-Wilde, Head of EU Qualitative Research 12x15 14 Conference Location: Office building 21x15 14 Multiple Distance from airport: 12 miles, 30 minutes 19x14 14 Multiple United Kingdom CL, CUL, 1/1, 1/1O, PTL, VC, WC 18x13 14 Multiple 20x26 8 Multiple 15x13 8 Living 12x13 10 Multiple 8x10 Conference Ideally situated in central London, our high-specifica- 20x16 15 Multiple tion facilities and unrivaled client service have led us to be repeatedly rated among the best viewing facilities Focus Group Facility M3 Global Research Studios London is the ideal view- Holborn Focus in the world, including ‘Best Viewing Facility’ at the ing facility for all your market research focus group and MRS Awards. As a Schlesinger company, we provide Kingsbourne House studio needs, conveniently located in Hammersmith. Our 229-231 High Holborn recruitment and full project management to the UK, facility offers 3 impeccably-designed focus group suites. Europe and the rest of the world. Qualitative services: London United Kingdom WC1V 7DA Easily accessible to clients and respondents travelling Ph. 44-207-427-2400 or 44-207-490-5944 focus groups; in-depth interviews; online communi- 2019 from all areas by road, tube or air (Heathrow Airport). We [email protected] ties, webcam focus groups; tele-depth interviews; provide experienced moderators, translators and respon- ethnographic research; usability; eye tracking. New: HD www.holbornfocus.com dent recruitment services. Our modern and spacious Jade On, Business Development Director recording and 306° HD recording. facility in West London provides the ideal qualitative (See advertisement on inside front cover) Location: Office building group experience, and our professional and client- Distance from airport: 60 minutes focused studio team will surpass your expectations. CL, CUL, PTL, VC, WC 12x15 8 Multiple 18x16 10 Multiple 13x16 10 Multiple 14x16 10 Multiple The Research House Wimbledon Ridgway Mews, 18-20 Ridgway High quality viewing facilities in the heart of London Made In Studios - Birmingham Wimbledon Village makes Holborn Focus easy to reach for clients and By MIS Group London United Kingdom SW19 4QN respondents. Only three doors down from Holborn sta- 85-89 Colmore Row Ph. 44-20-8971-1250 tion and close to mainline train stations… King’s Cross Birmingham United Kingdom B3 2BB [email protected] St. Pancras and Euston. The area has a selection of great Ph. 44-121-679-0105 www.schlesingergroup.com/en/locations/united- restaurants that have been incorporated into our cater- [email protected] kingdom/london ing options. Clients can also enjoy London shopping as www.madeinstudios.com/birmingham Sarah Bennett, Director Project Management & we are only two tube stops away from Oxford Circus and Alexandra Coleman, Project Manager Operations three stops from Bond street. Enjoy a hassle free ser- Location: Office building Location: Free standing facility vice; our concierge service lets you concentrate on the Distance from airport: 15 miles, 25 minutes Distance from airport: 12 miles, 40 minutes job in hand rather than worrying about booking taxis or CL, CUL, 1/1, PTL, VC, WC CL, 1/1, 1/1O, PTL, VC, WC arranging last minute accommodation. 16x29 13 Multiple 16x15 9 Multiple 16x29 8 Multiple 16x12 12 Multiple 13x16 Living We connect you with the important suburban market Made in Studios is a facility like no other. Arrive in of South West London. The facility is easily accessible Birmingham Centre to find a grand building designed by for consumers, business people, and physicians alike, Yeoville Thomason - but don’t let the history fool you! As i-view with good connections to our Central London facility you enter our vast space with state-of-the-art technology and major transport links. Our purpose-built facility is London Leeds Warsaw and modern luxuries, discover features built to stimulate Wellington House, 125-130 Strand located in the beautiful ‘London Village’, famous for its thought/relaxation. Enjoy flexible room formats with tennis. Our superbly styled ground floor studios offers London United Kingdom WC2R 0AP the icing on the cake: our team. From live streaming to Ph. 44-203-004-6890 formal and informal room styles, including a studio recruitment, our experts create packages to suit your dedicated to children’s groups. Disabled access, baby [email protected] needs. We always go above and beyond for the success www.i-viewlondon.com changing facilities, and moderator parking make this of your project. You can leave our studios with peace of facility an inclusive, safe, and quiet research space. Sam Grey, Operations Director mind and change to spare - enquire today! Location: Office building (See advertisement on inside front cover) Distance from airport: 14 miles, 50 minutes AU, CL, CUL, 1/1, 1/1O, PTL, TK, TKO, VC, WC 12x19 8 Multiple 13x21 20 Multiple 14x18 20 Multiple 15x16 16 Multiple 15x20 16 Multiple

i-view is an award-winning viewing facility brand offering the highest level of service in London, Leeds and Warsaw. We are custom-built as a contemporary hub for researchers. i-view facilities are located in the heart of each city and offer technologically advanced studios with full-length mirrors over one spacious fully accessible floor. We’re committed to being the best-in-class

122 Quirk’s Marketing Research Review // December 2018 www.quirks.com

ESSENTIAL READING FOR RESEARCH PROFESSIONALS

Moderating to the Max Stir It Up! A Full-Tilt Guide to Creative, Insightful Recipes for Robust Insights & Focus Groups and Depth Interviews Red Hot Ideas Detailed instructions for more than 20 From time to time, every moderator, meeting techniques that will deepen focus group chairman, or in-depth interviewer needs fresh findings and bring life to a fading group. ideas to jazz up a tired group or reenergize a From perceptual mapping to personification, flagging meeting. Here are 50 fresh ideas for you will never again have to guess whether exercises in an easy-to-use cookbook format. a technique is the right one for the occasion. Organized by category, from Ice Breakers to Full of examples and illustrations, the book’s Idea Developers each “recipe” (exercise) is emphasis is on “play”: how fun exercises can inspire focus presented with a brief description, an estimation of time group respondents to reveal deeper motivations. required, a list of materials needed, instructions for how to do 160 pages, 7x10, 978-0-9830436-2-1 $34.95 paper it, and useful tips. 140 pages, 7x9, 978-0-9830436-3-8 $24.95 paper Qual-Online: The Essential Guide What Every Researcher Needs to Know The Complete Guide to Writing about Conducting and Moderating Questionnaires Interviews via the Web How to Get Better Information for From the types of tools at your disposal to Better Decisions planning your first online study, this extensive A comprehensive framework for creating guide will help you understand the sequence of questionnaires from planning research to steps to follow, timing, and costs involved and support decision-making, conducting qualitative help you manage all of the useful insights you will research, and planning the questionnaire before gather—making your job of sharing information you begin writing questions, with guidelines with your client that much easier and your reports more to make questions clear, answerable, easy, and robust. The must-have guidebook. unbiased for the three most common tasks researchers ask 216 pages, 6x9, 978-1-941688-26-7 $29.95 paper respondents, and how to properly pretest a questionnaire. Starting with the Shopper 220 pages, 7x10, 978-0615917672 $54.00 paper Research Insights for Winning at Retail A Job-Seeker’s Guide to Careers Actionable insights, case studies and “lessons in Market Research learned” from thousands of studies conducted How to Decide if a Career in Market Research by Perception Research Services, a global leader is Right for You in packaging and shopper marketing research. An authoritative guide to the market research What works in store, in home and online, and industry at the beginning of the 21st century, how best to apply shopper research to drive its size and scope, what value it provides, who and measure success. works in the field, who uses it and for what 136 pages, 7x 9, full color; 978-1-941688-23-6 $39.95 paper decisions, the market research process, common A Nation of Numbers methodologies, growth prospects for the industry, and more. The book explores market research as a career choice—skills, The Development of Marketing Research education, and training; how to get that first job, moving in America upward, potential earning power, success profiles, and Paul Scipione identifies the factors and stepping stones to related careers. events that came together to make America 174 pages, 6x9, 978-1-941688-31-1 $34.95 paper the birthplace of marketing research and documents how far the marketing research industry has come in its first 100 years, Buy direct and save! morphed from analog to digital, with new tools You will always find the best pricing at our website, in big data and advanced analytics, observation of actual consumer behavior via scanning UPC paramountbooks.com codes, and advances in the neurosciences, and speculates where the industry will be in the future. Most PMP books are also available for Kindle, Nook and iPad readers. 546 pages, 7x10, 978-0-9852482-2-2 $49.95 cloth For more information on any title listed here or to see a complete list, visit our website or call 607-275-8100. ••• This issue of Quirk’s is made possible by our valued advertisers. Their ongoing support - along with that of the other INDEX OF companies and organizations that market themselves on our Web site, e-newsletter and related outlets - helps us bring you Quirk’s and all of its associated resources. When you ADVERTISERS contact the organizations listed below, let them know you saw their ad in Quirk’s!

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10 minutes with... Irene Lin Senior Manager, CRM and Insights, Smart & Final

You started your career as an account planner in advertising. What fi rst drew you to marketing research? In the account planner role, I was responsible for representing the voice of the consumer and generating insights needed to develop the strategic and creative direction of a campaign and ensuring it eff ectively resonated with the target audience. Marketing research played a large part in helping to understand the target audience – focus groups and phone surveys were quite popular back then. I always thought it was fascinating to hear feedback directly from customers and observe in e L their reactions in real-time. Iren Can you describe the challenges you faced establishing a formal consumer insights function at Smart & Final? I’m fortunate that Smart & Final recognized the need to become more customer- “The opportunity was centric and made a concerted eff ort to support the growth and development of the consumer insights function. One of the challenges I initially faced was showcasing how consumer insights, beyond conducting one-off research studies, can deliver to apply analytical rigor added value to various areas of the organization. The opportunity was to apply analytical rigor to existing data and move beyond merely describing customer data by transforming it into actionable insights. to existing data and What recommendations would you give researchers who are struggling to gain internal buy-in for qualitative research? move beyond merely I fi nd many non-researchers automatically think “focus groups” or “surveys” when the word research pops up. As we know, there are many other types of qualitative and quantitative methodologies. When it comes to gaining buy-in for describing customer data qualitative, I recommend keeping it simple. Explain why qualitative would be more appropriate than quantitative – namely that quantitative helps understand the what whereas qualitative helps with the why. Next, inform them about how the by transforming it into qualitative methodology selected is eff ective in obtaining the information needed for the study. Proactively address concerns regarding sample size and reliability. actionable insights.” Finally, off er pros and cons of the method being selected. Do you see yourself leveraging any new methodologies in the next year? I’m open to trying new methodologies but my impression is that some of the newer options are not as cost-effi cient and don’t necessarily collect data that’s higher-quality than the existing methodologies we’re currently using. However, I am keeping an open mind about it!

Read the full interview at www.quirks.com/articles/2018/20181222.aspx.

126 Quirk’s Marketing Research Review // December 2018 www.quirks.com Taste. Touch. Feel. SMELL. Unmatched Sensory Testing!

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