DOCSLIB.ORG

The Image of Ethiopia in the Chinese Media: a Case Study of China Global Television Network

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Image of Ethiopia in the Chinese Media: a Case Study of China Global Television Network THE IMAGE OF ETHIOPIA IN THE CHINESE MEDIA: A CASE STUDY OF CHINA GLOBAL TELEVISION NETWORK RESEARCH ARTICLE Ph. D. Canditate: Yibeltal Belayneh ABATE Ankara Hacı Bayram Veli Üniversitesi İletişim Fakültesi, Gazetecilik Bölümü [email protected] ORCID: 0000-0001-8372-0262 Gönderim Tarihi: 11.10.2020 Kabul Tarihi: 02.12.2020 Alıntı: Abate, B. Y. (2020). The Image of Ethiopia in the Chinese Media: A Case Study of China Global Television Network, AHBV Akdeniz Havzası ve Afrika Medeniyetleri Dergisi (AKAF), 2(2),11-25. ABSTRACT: The relationship between Ethiopia and China dates back in 1970s.The two countries, under the Sino-Africa relationship have mutually benefitted. Despite the long dated friendship, it is surprising how a number of Chinese have little or no idea about Ethiopia or its citizens whilst the situation is different with Ethiopians. Therefore, this study checked how China portrayed Ethiopia in media reporting and the image formed about Ethiopia and Ethiopians. Again, China, like the African Continent has suffered bad image representation by the Western media, thus, it is committed to the imple- mentation of the New World Information Communication Order (NWICO), which would give voice to the voiceless by changing how Africa has been represented. Thus, the research compared the International Chinese media, particularly, China Global Television Network on how it portrayed Ethiopia’s public image not only in China but the world as a whole. The research was guided by three research questions which included how is the image of Ethiopia portrayed by Chinese media? What are the major themes that are presented in Chinese media? And what kind of frames the media used to narrate stories about Ethiopia? Anchored to media framing theory and using content analysis the researcher reviewed stories that were broadcasted about Ethiopia for the period of two years that is 2015 and 2016 on Chinese mainstream media, China Global Television Network. It employs both qualitative and quantitative method. The study showed that the image of Ethiopia in Chinese media is a favorable. Most of the news items were positive which focuses on strengthen a cordial relationship between the two countries. The study also found out that the economic theme is the most dominant theme where Ethiopia is viewed as an economic power and an important player in African economic growth and interna- tional business. That means development, business, trade and other economic related stories has a lot of space in CGTN. Political theme takes the second slot on China Global Television Network portrayal of Ethiopia. Keywords: media image, framing theory, CGTN, Ethiopia, China L'image de L'Ethiopie Dans Les Médıas Chinois: Une Étude De Cas Du Réseau Mondial de Télévision Chinois RESUME: La relation entre l'Éthiopie et la Chine remonte aux années 1970 et les deux pays, dans le cadre de la relation sino-africaine, ont mutuellement bénéficié. Malgré cette amitié de longue date, il est surprenant de voir qu'un certain nombre de Chinois ont peu ou pas d'idée sur l'Éthiopie ou ses citoyens alors que la situation est différente avec les Éthiopiens. Par conséquent, cette étude a vérifié comment la Chine représentait l'Éthiopie dans les reportages des médias et l'image formée sur l'Éthiopie et les Éthiopiens. Encore une fois, la Chine, tout comme le continent africain, a souffert d'une mauvaise image de la part des médias occidentaux, c'est pourquoi elle s'est engagée à mettre en œuvre le Nouvel Ordre mondial de communication de l'information (NWICO), qui donnerait la parole aux sans voix en changeant la façon dont l'Afrique a été représentée. Ainsi, la recherche a comparé les médias internationaux chinois, en particulier le China Global Television Network, à la façon dont il dépeignait l’image publique de l’Éthiopie non seulement en Chine mais dans le monde dans son ensemble. La recherche a été guidée par trois questions de recherche qui comprenaient comment l'image de l'Éthiopie est-elle représentée par les médias chinois? Quels sont les thèmes majeurs présentés dans les médias chinois? Et quel genre de cadres les médias ont-ils utilisés pour raconter des histoires sur l'Éthiopie? Ancré dans la théorie du cadrage médiatique et utilisant l'analyse de contenu, le chercheur a passé en revue les histoires diffusées sur l'Éthiopie pendant la période de deux ans, soit 2015 et 2016, sur les grands médias chinois, China Global Television Network. Il utilise une méthode à la fois qualitative et quantitative. L'étude a montré que l'image de l'Éthiopie dans les médias chinois est favorable. La plupart des informations ont été positives et visent à renforcer une relation cordiale entre les deux pays. L'étude a également révélé que le thème économique est le thème le plus dominant où l'Éthiopie est considérée comme une puissance économique et un acteur important de la croissance économique africaine et des affaires internationales. Cela signifie que le développement, les affaires, le commerce et d'autres histoires liées à l'éco- nomie ont beaucoup d'espace dans CGTN. Le thème politique occupe la deuxième place dans la représentation de l'Éthiopie par le China Global Television Network. Mots clés: image médiatique, théorie du cadrage, CGTN, Ethiopie, Chine 12 AHBV Akdeniz Havzası ve Afrika Medeniyetleri Dergisi 2/2 2020 GÜZ Introduction According to Shinn (2014, 2015),Ethiopia and China started official relationship when they opened em- bassies in their respective capitals beginning from 1972. This relationship has reached a greater level over the past four decades. Currently, the bilateral relations are multifaceted and keeping the economic growth of both countries promising. On the other hand, many Chinese companies are engaged in several development projects in Ethiopia. Road, railways, and telecommunications are among the major projects that the Chinese companies are involved in. Chinese engagement and projects in Ethiopia became transformative after the beginning of the 21st Century. In 2000, China-Ethiopia trade was only $88m. But it reached a cumulative $1bn by 2014. In recent years, annual investment flows from China have surpassed any other country. Western aid is far more important for Ethiopia than the assistance it gets from China (Abdella, 2008). But even in the case of aid, China has emerged as an important donor, primarily because of its conces- sionary loans for infrastructure projects. Ethiopia was the first African country to receive a contingent of young Chinese volunteers, similar to the American Peace Corps. It has also stepped up its soft power with the establishment of a Confucius Institute at the Ethiopia-China Polytechnic College and increased the number of scholarships in China for Ethiopian students. Trade and investment relations mirror the political ones. At the political level, China and Ethiopia have been supportive of each other (Mulualem, 2014). Thus as China continues to influence the world economy and Ethiopia development, it is important to assess how the relationship between the two countries is perceived and how the image of Ethiopia is represented in china media. The launch of the former CCTV Africa (now CGTN Africa) in 2012 is an initiative that aims at bridging the wide speculations about Ethiopia and other Africans in the minds of many Chinese as well as Ethi- opians (Wan, 2015). According to Wan The approach has provided an alternative voice to Africa and is invariably helping to change the way the African story is narrated in the global media especially those of the West and the European world. CCTV Africa can be said to be a Pan-African initiative determined to change the image of Africa to the dislike of many Western media. The Ethiopians also wonders if Chinese media cover the ties between the two countries or are the people attracted to the things of Ethiopia-China relations in the media content. A research done by Wainaina (2008) indicated that not a single week, at least passes without China being in the light of n media outlets in Africa.The same is true in Ethiopia Thus, it is expected that the media in China also cover at least things concerning Ethiopia and China to keep the relationship alive and more importantly to inform the upcoming ones, so as to promote the relationship into the future. This is the reason this study is dwelling on Ethiopia’s representation in the Chinese media using a con- tent analysis. The researcher has tried to access whether or not Chinese media report on issues of Ethiopia and mutual cooperation between Ethiopia and China. The study seeks to know if there are news stories in Chinese media, and how they are reported; whether in the negative or positive way, which frames are used, which topics are covered and which ones are dominant. Statement of the Problem Ethiopia, which is located in Eastern part of Africa, is Africa's oldest independent country and its second largest in terms of population. It has a unique cultural heritage, it is the land of human origin and the birth place of coffee. It served as a symbol of African independence throughout the colonial period, and was a founder member of the United Nations and base for many international organizations. Even though the country has a lot of amazing treasures and one of the fastest economy in Africa, it's image in the West has been largely formed by the Western media, which has painted Ethiopia as a poor coun- try. Ojo,T. (2000). indicated most of the time the western media has broadcasted about drought, famine and conflict related stereotype kind of reporting. It is also perceived that the Chinese media is doing the same. Therefore, the Study wants to know whether the Chinese media give coverage to Ethiopia or not, If the media give coverage about Ethiopia the study would try to analyse which frames are dominant and how is Ethiopia portrayed.
Load more

Recommended publications
  • Comparing Cgtn Africa and Bbc Africa's
    Proceedings of ADVED 2019- 5th International Conference on Advances in Education and Social Sciences 21-23 October 2019- Istanbul, Turkey COMPARING CGTN AFRICA AND BBC AFRICA’S COVERAGE OF CYCLONE IDAI IN AFRICA: A SOCIAL RESPONSIBILITY STANDARD AND GEOGRAPHICAL PROXIMITY APPROACH Patrick Owusu Ansah1, Guo Ke2 1Mr, Shanghai International Studies University, China, [email protected] 2Prof, Shanghai International Studies University, China, [email protected] Abstract This study comparatively analysed how China Global Television Network Africa (CGTN Africa) and British Broadcasting Corporation Africa (BBC Africa), as the only broadcasting global media firms with state-of-the- art news production centres in Africa, covered the Cyclone Idai (2019) on the basis of their social responsibility standards and geographical proximity. For the study, Cyclone Idai with restricted predictable nature has been selected in order to observe global media coverage, in both pre and post Cyclone Idai phases. This study concludes that CGTN Africa and BBC Africa covered Cyclone Idai (2019) on the basis of their social responsibility role by focusing much on the human interest aspect of the disaster in their broadcasts. But, CGTN Africa further went on to give more attention to the recovery and reliefs too, which BBC Africa left unnoticed. Although, CGTN Africa and BBC Africa gave comparatively sufficient coverage to post-Cyclone Idai period yet certain significant disaster related features received low or no coverage during their social responsibility role. It was found that CGTN Africa didn‘t give much coverage to responsibility, economic consequences and preventive actions, whiles BBC Africa did same including recovery and relief actions.
    [Show full text]
  • ASD-Covert-Foreign-Money.Pdf
    overt C Foreign Covert Money Financial loopholes exploited by AUGUST 2020 authoritarians to fund political interference in democracies AUTHORS: Josh Rudolph and Thomas Morley © 2020 The Alliance for Securing Democracy Please direct inquiries to The Alliance for Securing Democracy at The German Marshall Fund of the United States 1700 18th Street, NW Washington, DC 20009 T 1 202 683 2650 E [email protected] This publication can be downloaded for free at https://securingdemocracy.gmfus.org/covert-foreign-money/. The views expressed in GMF publications and commentary are the views of the authors alone. Cover and map design: Kenny Nguyen Formatting design: Rachael Worthington Alliance for Securing Democracy The Alliance for Securing Democracy (ASD), a bipartisan initiative housed at the German Marshall Fund of the United States, develops comprehensive strategies to deter, defend against, and raise the costs on authoritarian efforts to undermine and interfere in democratic institutions. ASD brings together experts on disinformation, malign finance, emerging technologies, elections integrity, economic coercion, and cybersecurity, as well as regional experts, to collaborate across traditional stovepipes and develop cross-cutting frame- works. Authors Josh Rudolph Fellow for Malign Finance Thomas Morley Research Assistant Contents Executive Summary �������������������������������������������������������������������������������������������������������������������� 1 Introduction and Methodology ��������������������������������������������������������������������������������������������������
    [Show full text]
  • Unhcr Position on the Designations of Libya As a Safe Third Country and As a Place of Safety for the Purpose of Disembarkation Following Rescue at Sea
    UNHCR POSITION ON THE DESIGNATIONS OF LIBYA AS A SAFE THIRD COUNTRY AND AS A PLACE OF SAFETY FOR THE PURPOSE OF DISEMBARKATION FOLLOWING RESCUE AT SEA UNHCR POSITION ON THE DESIGNATIONS OF LIBYA AS A SAFE THIRD COUNTRY AND AS A PLACE OF SAFETY FOR THE PURPOSE OF DISEMBARKATION FOLLOWING RESCUE AT SEA September 2020 Introduction .................................................................................................................................................... 1 Situation of Foreign Nationals (Including Asylum-Seekers, Refugees and Migrants)................................... 3 Humanitarian Situation ................................................................................................................................. 11 International Protection Needs of Foreign Nationals Departing from/through Libya .................................. 16 Libya as a Country of Asylum ...................................................................................................................... 16 Designation of Libya as Safe Third Country ................................................................................................ 16 Designation of Libya as a Place of Safety for the Purpose of Disembarkation following Rescue at Sea ... 17 Introduction 1. This position supersedes and replaces UNHCR’s guidance on foreign nationals in Libya contained in the Position on Returns to Libya – Update II of September 2018; however, UNHCR guidance in relation to Libyan nationals and habitual residents as provided in the September
    [Show full text]
  • Section 3: China's Strategic Aims in Africa
    SECTION 3: CHINA’S STRATEGIC AIMS IN AFRICA Key Findings • Beijing has long viewed African countries as occupying a cen- tral position in its efforts to increase China’s global influence and revise the international order. Over the last two decades, and especially under General Secretary of the Chinese Com- munist Party (CCP) Xi Jinping’s leadership since 2012, Beijing has launched new initiatives to transform Africa into a testing ground for the export of its governance system of state-led eco- nomic growth under one-party, authoritarian rule. • Beijing uses its influence in Africa to gain preferential access to Africa’s natural resources, open up markets for Chinese exports, and enlist African support for Chinese diplomatic priorities on and beyond the continent. The CCP flexibly tailors its approach to different African countries with the goal of instilling admira- tion and at times emulation of China’s alternative political and governance regime. • China is dependent on Africa for imports of fossil fuels and commodities constituting critical inputs in emerging technology products. Beijing has increased its control of African commodi- ties through strategic direct investment in oil fields, mines, and production facilities, as well as through resource-backed loans that call for in-kind payments of commodities. This control threatens the ability of U.S. companies to access key supplies. • As the top bilateral financier of infrastructure projects across Africa, China plays an important role in addressing the short- age of infrastructure on the continent. China’s financing is opaque and often comes with onerous terms, however, leading to rising concerns of economic exploitation, dependency, and po- litical coercion.
    [Show full text]
  • Hearing on China's Strategic Aims in Africa
    HEARING ON CHINA’S STRATEGIC AIMS IN AFRICA HEARING BEFORE THE U.S.-CHINA ECONOMIC AND SECURITY REVIEW COMMISSION ONE HUNDRED SIXTEENTH CONGRESS SECOND SESSION FRIDAY, MAY 8, 2020 Printed for use of the United States-China Economic and Security Review Commission Available via the World Wide Web: www.uscc.gov UNITED STATES-CHINA ECONOMIC AND SECURITY REVIEW COMMISSION WASHINGTON: 2020 U.S.-CHINA ECONOMIC AND SECURITY REVIEW COMMISSION ROBIN CLEVELAND, CHAIRMAN CAROLYN BARTHOLOMEW, VICE CHAIRMAN Commissioners: ANDREAS A. BORGEAS THEA MEI LEE BOB BOROCHOFF KENNETH LEWIS JEFFREY L. FIEDLER HON. JAMES M. TALENT HON. CARTE P. GOODWIN MICHAEL R. WESSEL ROY D. KAMPHAUSEN LARRY M. WORTZEL The Commission was created on October 30, 2000 by the Floyd D. Spence National Defense Authorization Act for 2001 § 1238, Public Law No. 106-398, 114 STAT. 1654A-334 (2000) (codified at 22 U.S.C. § 7002 (2001), as amended by the Treasury and General Government Appropriations Act for 2002 § 645 (regarding employment status of staff) & § 648 (regarding changing annual report due date from March to June), Public Law No. 107-67, 115 STAT. 514 (Nov. 12, 2001); as amended by Division P of the “Consolidated Appropriations Resolution, 2003,” Pub L. No. 108-7 (Feb. 20, 2003) (regarding Commission name change, terms of Commissioners, and responsibilities of the Commission); as amended by Public Law No. 109- 108 (H.R. 2862) (Nov. 22, 2005) (regarding responsibilities of Commission and applicability of FACA); as amended by Division J of the “Consolidated Appropriations Act, 2008,” Public Law Nol. 110-161 (December 26, 2007) (regarding responsibilities of the Commission, and changing the Annual Report due date from June to December); as amended by the Carl Levin and Howard P.
    [Show full text]
  • Narratives of Contemporary Africa on China Global Television Network's
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by University of Houston Institutional Repository (UHIR) Preferred citation: Madrid-Morales, D., & Gorfinkel, L. (2018). Narratives of contemporary Africa on China Global Television Network’s documentary series Faces of Africa. Journal of Asian and African Studies. https://doi.org/10.1177/0021909618762499 Narratives of contemporary Africa on China Global Television Network’s documentary series Faces of Africa Dani Madrid-Morales, City University of Hong Kong Lauren Gorfinkel, Macquarie University Abstract This paper examines the documentary series Faces of Africa, broadcast on CGTN Africa, the African branch of China Global Television Network (formerly known as CCTV International) since 2012. Using in-depth interviews and content analysis, we canvas the layers of supervision, censorship, agency and cross-cultural collaboration that lead to a creative dialogue between filmmakers and Chinese commissioning producers. We argue that, compared to news programs on both CGTN and other global networks, the documentary series allows a more positive and humane portrayal of African people. However, given that CGTN often engages non-Chinese filmmakers and seeks to emulate global production values to attract non-Chinese viewers, the extent to which CGTN’s documentaries on Africa contrast to those of other global networks remains a question for further debate. Keywords CGTN-Africa, China, Africa, documentary, representations, Faces of Africa 1 Introduction Launched in 2012 in Nairobi, CGTN Africa1—China’s first overseas broadcasting and production centre—is the most visible example of China’s increased mediated engagement with Africa since the turn of the century (Franks and Ribet, 2009).
    [Show full text]
  • French-Language Chinese State Media Strategies and Social Media Accounts Analysis
    FRENCH-LANGUAGE CHINESE STATE MEDIA STRATEGIES AND SOCIAL MEDIA ACCOUNTS ANALYSIS EU DisinfoLab OCTOBER 2020 EU DisinfoLab –- [email protected] – www.disinfo.eu Executive summary .................................................................................... 3 Introduction ................................................................................................ 5 1. China's state-controlled media in French ........................................ 8 1.1 Xinhua ................................................................................................................................. 8 1.2 CGTN-Français .................................................................................................................. 9 1.3 Radio Chine Internationale ....................................................................................... 10 1.4 Le Quotidien du Peuple ............................................................................................. 11 1.5 Comparison between the Chinese state-controlled media websites’ audience and the traffic generated by other French media ................................ 12 1.6 A new strategy: a network of female YouTubers .............................................. 13 1.5.1 Double messaging strategy ........................................................................................... 20 2. A study of French-language media narratives linked to the Chinese state............................................................................................ 23 2.1 Production
    [Show full text]
  • Bagaimana Upaya Tiongkok Dalam Membentuk Citra Positif Di Kawasan Afrika Melalui China Global Television
    BAB V KESIMPULAN Dengan berfokus kepada pertanyaan penelitian “bagaimana upaya Tiongkok dalam membentuk citra positif di Kawasan Afrika melalui China Global Television Network (CGTN)?”, maka penulis dapat menyimpulkan bahwa Tiongkok melakukan tiga bentuk upaya dalam membentuk citra positif di Kawasan Afrika dengan memanfaatkan CGTN, sebagai salah satu media yang dimiliki oleh pemerintah.Tiga bentuk upaya Tiongkok tersebut yaitu: menggunakan CGTN sebagai instrumen soft power dalam menyampaikan ide, nilai, dan budaya; melakukan diplomasi publik dengan melibatkan CGTN sebagai aktor pendukung aktivitas diplomasi publik; serta menggunakan strategi agenda setting lewat CGTN untuk mempengaruhi opini publik masyarakat Afrika mengenai Tiongkok. Sebagai salah satu instrumen soft power dari Tiongkok, CGTN menyiarkan ide, nilai, dan budaya yang sesuai dengan kehendak Pemerintah Tiongkok dalam setiap berita dan program televisinya. Ide, nilai, dan budaya yang disampaikan Tiongkok melalui CGTN bertujuan untuk membuat masyarakat Afrika memiliki opini dan pandangan yang positif mengenai Tiongkok dengan cara menceritakan negaranya dengan sebaik mungkin. Pemertintah Tiongkok benar-benar menggunakan CGTN sebagai soft power-nya untuk memenuhi kepentingan nasionalnya, yaitu menciptakan rasa percaya masyarakat Afrika dengan menyiarkan ide, nilai, dan budaya positif mengenai Tiongkok untuk menjalin hubungan jangka panjang yang berkelanjutan dengan Afrika demi melancarkan BRI. 94 95 Selanjutnya, Tiongkok menggunakan CGTN dalam melakukan diplomasi publik, yakni
    [Show full text]
  • Teaching Guide
    UNIVERSITY MODULE SERIES Trafficking in Persons / Smuggling of Migrants TEACHING GUIDE UNITED NATIONS OFFICE ON DRUGS AND CRIME EDUCATION FOR JUSTICE UNIVERSITY MODULE SERIES Trafficking in Persons / Smuggling of Migrants TEACHING GUIDE UNITED NATIONS Vienna, 2019 This Teaching Guide is a resource for lecturers. Developed under the Education for Justice (E4J) initiative of the United Nations Office on Drugs and Crime (UNODC), a component of the Global Programme for the Implementation of the Doha Declaration, this Guide forms part of the E4J University Module Series on Trafficking in Persons / Smuggling of Migrants. The full range of E4J materials includes university modules on integrity and ethics, crime prevention and criminal justice, anti- corruption, organized crime, firearms, cybercrime, wildlife, forest and fisheries crime, counter-terrorism as well as trafficking in persons / smuggling of migrants. All the modules in the E4J University Module Series provide suggestions for in-class exercises, student assessments, slides and other teaching tools that lecturers can adapt to their contexts, and integrate into existing university courses and programmes. Each Module provides an outline for a three-hour class, but can be used for shorter or longer sessions. All E4J university modules engage with existing academic research and debates, and may contain information, opinions and statements from a variety of sources, including press reports and independent experts. Links to external resources were tested at the time of publication. However, as third-party websites may change, please contact us if you come across a broken link or are redirected to inappropriate content. Please also inform us if you notice that a publication is linked to an unofficial version or website.
    [Show full text]
  • BMJ in the News Is a Weekly Digest of Journal Stories, Plus Any Other News
    BMJ in the News is a weekly digest of journal stories, plus any other news about the company that has appeared in the national and a selection of English-speaking international media. Latest highlights (5 - 11 Nov): ● A study in BMJ Open on the risk of school children being victims of knife crime made ​ ​ the front pages of The Guardian and Metro and attained global coverage. ​ ​ ​ ​ ● Another study in BMJ Global Health on the decline in FGM across east Africa made ​ ​ global headlines in The Guardian, CNN and African News Network, and was tweeted ​ ​ ​ ​ ​ ​ about by Jeremy Hunt. ● Research in the British Journal of Ophthalmology on the link between summer ​ ​ births, screen time and childhood short-sightedness appeared on the front page of the Daily Telegraph and achieved international coverage. ​ ​ ● A study in The BMJ on sex differences in risk factors of heart attack generated wide ​ ​ coverage, including Malay Mail, CNN and BBC Radio 4 Today. ​ ​ ​ ​ ​ BMJ Liverpool research group recognised for improving the quality of HIV care (The BMA and ​ BMJ Awards mentioned) University of Liverpool News 07/11/2018 Hospital’s suspension of evidence-based medicine expert sparks new controversy (Fiona ​ Godlee and The BMJ mentioned) Science Magazine 07/11/2018 The BMJ Research: Could artificial intelligence make doctors obsolete? ​ AI will make doctors 'obsolete' due to robots being 'cheaper to hire and train than medics' Daily Mail 07/11/2018 Also in: Medical Xpress, Follow News, MyHeadlinez, Englemed Health News, Al in ​ Healthcare Research:
    [Show full text]
  • A Case Study of China Global Television Network (CGTN) in Witness Perspective
    Research Article l M ba ed o i l a G Global Media Journal 2018 J ournal Vol.16 No.31:127 The Global Network of ISSN 1550-7521 Communication Scholars Developments and New Approaches of Lu Sun1,2* Internationalizing China's Media: A Case Study 1 School of Journalism, Communication of China Global Television Network (CGTN) in University of China, P.R. China 2 Department of Communication, New Witness Perspective York State University at Buffalo, USA Abstract *Corresponding author: Lu Sun China Global Television Network (CGTN, launched on December 31, 2016) is a multi-language, multi-platform media group (previously known as a part of CCTV). [email protected]; This article will offer an inside-out perspective by illustrating its motivations, [email protected] developments, new approaches and implications. Doctoral Student at School of Journalism, Willing to improve the image of China in the world, CGTN aims to tell the story Communication University of China, P.R. of China in its own way in the "going global" context. As for motivations of China. establishment, CGTN desires to be one of the world-famous news media in global communication rather than merely within the governmental sphere and to influence Tel: (+1)7167300152; (+86)13683019228 both television channels and social networks to attract users. In addition, CGTN adopts several strategies and new approaches in the process of internationalizing: globalization, localization, and socialization. Although accomplishments have been Citation: Sun L. Developments and New achieved, complicated barriers still exist in the long run. Approaches of Internationalizing China's Keywords: Internationalizing; CGTN; China's media.
    [Show full text]
  • African Regional Media System in Post Bipolar
    Torun Internaonal Studies No. 1 (7) 2014 2018, No. 1 (11), pp. 55–66 Published online December, 2018 DOI: hp://dx.doi.org/10.12775/TIS.2018.005 Vitaliy Tereshchuk*1 AFRICAN REGIONAL MEDIA SYSTEM IN POSTBIPOLAR ERA: INSTITUTIONAL DIMENSION ABSTRACT This paper examines the development of African regional media system in the post- Cold War period, including the contemporary situation, from a political perspective. It is characterized primarily by the fact that Africa ceased to be an arena of confrontation between communism and capitalism, but instead it became a place for international competition for the influence on the continent between the “old” and “new” global players, mainly, between the USA, Europe and China. This struggle is manifested by considerable attention paid to the creation and support by main actors of various channels of influence on African audiences by mass media (both traditional — foreign broadcasting by radio and television, and Internet plat- forms — websites, online broadcasting, social media). Secondly, there is an attempt by the African media environment to create Pan-African media, being guided by commercial needs and operated under the conditions of liberalized information space, are quite successful, unlike the failed projects that took place during the Cold War, being politically motivated and operating in rather undemocratic environment. We also argue that there are distinct sub-regional media systems that coincide with the borders of the former colonial empires. Their existence is both colonial legacy (common language, cultural ties, etc.), and a result of contemporary media influence of the former metropolitan countries. Keywords: international communication, international broadcasting, mass communications, Africa * Petro Mohyla Black Sea State University (Mykolaiv, Ukraine), e-mail: [email protected] 56 V T 1.
    [Show full text]