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2021 Airah Media Kit 2021

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2021 Airah Media Kit 2021 2021 AIRAH MEDIAKIT Exclusive reach in the HVAC&R industry @AIRAHconnect @AIRAHnews @AIRAH AIRAH MEDIA KIT 2021 AIRAH MEDIA KIT 2021 AIRAH is HVAC&R AIRAH (the Australian Institute of Refrigeration, Air Conditioning and Heating) is the peak body for the HVAC&R industry in Australia. AIRAH is a not-for-profit member organisation representing the entire breadth of the HVAC&R industry, from “the man in the van” to research-focused academics; from plumbers and fridgies to designers of the nation’s most high-performing buildings; from sole operators to the chief executives of large corporations. Our comprehensive mix of print and digital properties, events and education allow us to cross-promote your messages and reach more industry decision-makers and end-users than any other media organisation in Australia. AIRAH’s communications portfolio includes: • Ecolibrium • AIRAH website • HVAC&R News and newsletter The premier magazine for HVAC&R and newsletter A website covering all the latest leaders and professionals. A website providing information goings on in the industry, here and It is published monthly and delivered about the Institute, its activities and abroad. Leading stories are shared directly to more than 8,500 readers, member resources. The AIRAH fortnightly through a newsletter many of whom are strongly newsletter is sent out every fortnight sent to more than 14,000 people. engaged AIRAH members. to a highly targeted audience of over • AIRAH Express student • HVAC&R Nation 3,300 leaders and professionals. newsletter The highest-circulation title in the A quarterly e-newsletter aimed • HVAC&R Search Australian industry, reaching more at our student members, and Compendium than 13,000 people a month. their lecturers and instructors. The leading online and print directory Tailored for tradespeople and for Australia’s HVAC&R industry, • Conferences and events end-users, this free magazine is Through its national conferences, offering businesses the ability to distributed through a network of the AIRAH Awards, and state-based upload product descriptions, almost 300 outlets throughout activities such as Industry Nights, Australia. images and videos. site visits and seminars, the Institute Currently lists over 500 businesses. • AIRAH Centenary website provides opportunities for ongoing engagement and networking. A digital celebration of AIRAH’s • Social media 100th birthday and the HVAC&R AIRAH promotes its activities through • AIRAH on AIr podcast industry in general, already with LinkedIn, Facebook, Twitter and Our regular podcast explores stories more than 10,000 page views. YouTube to over 11,000 followers. from the built environment. Exclusive reach AIRAH is the pre-eminent source of information for HVAC&R participants working in: ▲ Building services ▲ Refrigeration ▲ Design/consulting ▲ Mechanical engineering ▲ Air conditioning ▲ Education and research ▲ Environmentally sustainable ▲ Facility management ▲ Wholesale, manufacture, design ▲ Installation/contracting supply and sales. 2 AIRAH MEDIA KIT 2021 Why AIRAH? Our audience = VIEWS ACROSS AIRAH WEBSITES PA your customers As an advertiser we have access to Australia’s decision-makers, and the highest readership 810,000 for the HVAC&R industry. PRINT COPIES DISTRIBUTED PA Commitment AIRAH has 100 years of communicating 180,000 directly to our industry in areas of publications, education and advocacy to promote a safe, EMAIL SUBSCRIBERS sustainable, healthy and comfortable built environment for Australia’s future. Technical excellence 14,000 SOCIAL MEDIA FOLLOWERS AIRAH is recognised by professionals, government and industry bodies for its expertise across a wide range of issues in the HVAC&R industries. 11,000 Influence MEMBERS AND SUBSCRIBERS AIRAH is an industry-led organisation that represents the entire HVAC&R value chain, from tradespeople onsite through to 8,500+ professional engineers and business leaders. OUTLETS DISTRIBUTING HVAC&R NATION Centenary In 2021, there is even more reason to align 290+ yourself with AIRAH as the Institute celebrates 100 years of industry leadership. YEARS OF INDUSTRY LEADERSHIP Special events, publications and promotional activities will give you greater engagement with our audience. 100 3 AIRAH MEDIA KIT 2021 AIRAH MEDIA KIT 2021 THE OFFICIAL JOURNAL OF AIRAH EcolibriumThe official journal of AIRAH, Ecolibrium reaches decision-makers in the HVAC&R Industry, with more than 8,500 posted direct to all AIRAH members and non-member subscribers in nine issues per year. COVER FEATURE The Operational demands of The Hive Superlab COVER FEATURE demanded that separate air handling plant be installed COVER FEATURE to maintain reliable air fl ows into the room. Exposed services require more attention to detail, the set out of services was coordinated to achieve straight lines and plant was shifted into areas with ceilings. As well as boasting a design that places sports fans closer to the action, Bankwest Stadium LEEDer in Parramatta is the fi rst sports stadium in the world to announce LEED v4 Gold sustainability certifi cation from the US Green Building Council. of the pack Sean McGowan reports. Images courtesy of A.G. Coombs/The Moment it Clicks All images courtesy of A.G. Coombs As the fi nal building delivered under the University of Technology Sydney’s original City Campus Master Plan, UTS Central combines world-leading, collaborative learning spaces that embody contemporary tertiary education. Sean McGowan reports. On a campus that already “UTS Central is the con dent and UTS Central is also home to boasts architectural icons such contemporary embodiment of that e Hive Superlab – a science as the Frank Gehry-designed educational evolution.” laboratory designed around group Dr Chau Chak Wing building, it is learning, with 42 pods accommodating no surprise to discover that the new six students each. Research spaces for UTS Central building has also pushed LIGHTING UP the Faculty of Engineering and IT, the boundaries of contemporary BROADWAY the Research Excellence and Support educational architecture. Hub (RES Hub) and Industry Hub Located on Broadway in Ultimo, are also accommodated. From its double-helix staircase, to UTS Central was designed by mt its twisted tower and modernist (Francis-Jones Morehen orp) – e Faculty of Law’s new, authentic Moot glass façade, the 17-storey building the elegant, curved lines of the building’s Court and trial courts are also located re ects the experimentation and façade providing a contemporary contrast in the new building. Designed to re ect innovation of the campus’s 10-year to the modular design of the Brutalist real-life courtrooms, the Moot Court transformational journey. UTS Tower to its east. seats 120 people in theatre style, while the two trial courts seat 20 people each. And by rising from the foundations e building consists of two underground of existing Buildings 1 and 2, there oors, a ve-level podium and a 10-level Additionally, three customised is also a sense that UTS Central is tower sitting above it. e gently twisting collaborative classrooms on levels 5 built upon all that the University design of the tower results in no two to 7 can accommodate as many as of Technology Sydney (UTS) has oor plans being the same. 350 students. Designed with no obvious become since it was founded in 1988. “front” to the room, they are divided Central e podium levels accommodate a both physically and with technology into “Our decade-long campus spectacular Reading Room featuring several smaller zones for group learning. redevelopment has revolutionised a light- lled three-storey atrium that teaching and learning, allowing us to overlooks Alumni Green, while the According to Professor Shirley Alexander, deliver practice-oriented programs to UTS Blake Library – occupying levels deputy vice-chancellor (education prepare graduates for the workplaces 7 to 9 – boasts a direct connection to and students), learning at university of today and tomorrow,” says UTS the automated library retrieval system is changing and so too is the nature intelligence vice-chancellor Professor Attila Brungs. concealed beneath the green. of the student experience. APRIL 2020 • ECOLIBRIUM 37 34 SPRING 2020 • ECOLIBRIUM SPRING 2020 • ECOLIBRIUM 35 Ecolibrium is designed for HVAC&R leaders – 85 per cent of Ecolibrium reaches more HVAC&R decision-makers than readers make or influence purchase decisions, select products, any other publication, targeting: choose service companies and establish partnerships. • Consulting engineers In nine issues over the year, it carries the industry’s best feature • Consultants stories on new projects, innovations, leading-edge research • Building services engineers papers and industry news from Australia and around the world. • HVAC&R designers AIRAH members (and Ecolibrium readers) are industry leaders, project managers and influencers • Contractors • Project managers • 61% are decision-makers (CEOs, managing directors, owners, general managers, directors, principals) • Specifiers • Mechanical services companies • 25% are engineers • CEOs • 24% are mid-level managers or senior executives. • Facility managers. Australia’s most respected and authoritative HVAC&R magazine, Ecolibrium boasts a wide array of content presented in an Ecolibrium is the official journal of AIRAH. informative and user-friendly manner. Its articles have been • Circulation: 8,595* Readership: 21,488 republished in magazines around the world. * CAB Circulations Audit Board, September 2019 4 AIRAH MEDIA KIT 2021 Ecolibrium
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