LA EIC - Disadvantaged Jobseekers Inquiry Submission no. 61 - Attachment 2 Received: 31 July 2019
Hume Community Revitalisation Project: Strategic Plan
November, 2017 “What we have found is a lot of times when we have been particularly effective it's not because of our expertise in the employment sector and not because of our connections with employers. It's just because of our ability to actually spend good, quality time with these jobseekers. I think that's what's really missing in the sector. Whether you're newly arrived or whether you come from a difficult background, whether you're in long term unemployment, inter- generational poverty, all of those things, at the end of the day it's always the same thing. What are your individual needs? ”.
- Employment Services Worker Contents
Executive Summary………………………………………………………………. 4
Introduction ………………………………………………………………….. 6
Part One: Environmental Scan: 7
A region in Flux 9
Employment Service System 17
Implications of the Environmental Scan for the Project 20
Part Two: Project Objectives and What It will Take 21
Need for cohort specific engagement + specialist intervention 23
Learning from Education: Service Integration + pathways 27
Transport + communication underpin shifts in employment 30
Social Enterprise + intermediate labour markets 32
Cycling and Churn will reduce sustained employment outcomes 33
Part Three: Proposed Strategic Activities for the Project 35
Part Four: Strengths, Weaknesses, Opportunities + Threats for the 39 Taskforce in the Community Revitalisation Project Conclusion 43
Bibliography …………………………………………………………………. 44 Executive Summary
The Hume Community Revitalisation Project aims to: “increase the number of people progressing into sustained employment from the suburbs of Broadmeadows, Meadow Heights and Campbellfield” over the next three years. The Hume Jobs and Skills Taskforce will lead the Project, drawing together a strong cross-section of government, business and employment service providers.
This strategic plan for the Project includes an environmental scan, and a strategic analysis of key issues facing the target areas. It identifies gaps, missing links and opportunities in the current service system and provides the foundations for a set of strategic actions through which the Taskforce can achieve the project objectives.
The three target areas share some challenges - lower school completion rates, lower levels of English proficiency, lower levels of internet connection and lower car ownership rates - that all contribute to much higher rates of unemployment, and much greater risks of people cycling from unemployment to precarious employment.
Changes in industry and occupation that are occurring in Hume at both at the macro and micro-economic level have implications for employment strategies in the target areas. Key here is the shift from manufacturing towards community and health services that will require very different focusses on both technical and soft skills.
Hume is a culturally diverse City with the second highest intake of humanitarian settlers for local government areas in Victoria. While changing migration patterns are adding to the cultural, linguistic and ethnic diversity of Hume, the addition of large numbers of humanitarian settlers particularly into the target areas, brings challenges. There is a great deal of research that outlines the barriers humanitarian settlers face in finding and sustaining employment. There is also paradoxical evidence that humanitarian settlers engage in much greater levels of entrepreneurship than other cohorts. Engaging with these challenges and opportunities will be critical in achieving the objectives of the Project.
Housing prices have increased, leading to stress in some parts of the target areas, but also adding to the economic diversity of the communities, and bringing with it some of the opportunities and challenges of gentrification. This has flow-on effects for both demographics of those areas, but also for participation opportunities in local labour markets.
Services focussed on linking jobseekers and employers attract around $80million of Government investment annually into the Hume area. This is distributed amongst 42 providers, and they in turn service around 10,500 unemployed people, of whom 40% live in the Project target areas. The service system is crowded and complex, and is geared towards universal service offerings that do not always meet the needs of jobseekers facing significant barriers to employment. This creates both a challenge and an opportunity for the taskforce to go beyond ‘business as usual’ and to find ways to draw on data, research and insights from stakeholder insights to design and test a broader range of responses through the Community Revitalisation Project.
The Taskforce has a track-record of achievement in bridging the supply and demand sides of the labour market in Hume. This provides a strong foundation for working towards the objectives of the Community Revitalisation Project. The challenges the taskforce will face centre on the ability to build out of this foundation to deepen the cross-sector engagement and integration of employment pathways that will be required if population level shifts in employment outcomes are to be achieved in the target areas.
Much of the current service system is not designed to address the depth of personal and structural barriers that need to be addressed on the supply side (in terms of assisting people with complex issues to enter and sustain employment), despite having ‘disadvantaged jobseekers’ as a key focus. Further, on the demand side, there is a need for more recognition of the changes that business needs to make in hiring practices, and for the level of support required if business is to effectively engage jobseekers who have significant barriers to entering and sustaining connection to the labour market.
There are programs and individual workers in Hume that are effectively bridging this divide between supply and demand in the employment space particularly in relation to the target areas - and they exist both in the mainstream (in providers of JobActive, JVEN and in educational settings), and in more specialist programs (such as the Youth Transitions collaboration). The challenge for the Taskforce will be to harness the strengths of these programs and exceptional individuals within existing programs, whilst also seeking to innovate beyond these initiatives to fill gaps in the service system.
There are five key insights presented in this report that draw together evidence and stakeholder insights and have informed a set of strategic activities we believe will be key to achieving the outcomes set for the Community Revitalisation Project.