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Delivering “Dreams, Fun and Inspiration” All Around the World

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Delivering “Dreams, Fun and Inspiration” All Around the World © 2 0 1 8 テ レ ビ 朝 日・東 映 A G・東 映 © A B C - A・東 映 ア ニ メ ー シ ョ ン © や な せ た か し ／ フ レ ー ベ ル 館・T M S・N T V © 藤 子 プ ロ・小 学 館・テ レ ビ 朝 日・シン エ イ・A D K © 1 9 7 6 , 2 0 1 3 , 2017 SANRIO CO.,LTD.APPROVAL NO.S582299 ©2017 San-X Co., Ltd. All Rights Reserved. © バ ー ド ス タ ジ オ / 集 英 社・フ ジ テ レ ビ・東 映 ア ニ メ ー シ ョ ン © B A N D A I © 2 0 1 7 石 森 プ ロ・テ レ ビ 朝 日・Ａ Ｄ Ｋ・東 映 ©ダイナミック企画・東映アニメーション ©バードスタジオ/集英社･東映アニメーション ©武内直子・PNP・東映アニメーション ©創通・サンライズ ©ROBOKICHI ©サンライズ ©東北新社 ©1982 ビックウエスト ©ちみもりを・AIC ©NIPPON ANIMATION CO., LTD ©石森プロ・東映 ©東北新社 ©ゆでたまご／集英 社・MTV・東映 動画 ©車田正美/集英 社・テレビ朝日・東映 動画 ©1993 Saban Entertainment, Inc, & Saban International N.V. All Rights Reserved. TM&©1993 Toei Company, Ltd. All Rights Reserved. ©BANDAI,WiZ ©BANDAI ©1999 BANDAI・WiZ ©バードスタジオ／集 英 社・フジテレビ・東映アニメーション ©L5/YWP・TX ©池田理代子プロダクション ©BNP/BANDAI, DENTSU, TV TOKYO ©BANDAI ©鈴木サバ缶/小学館・爆釣団 ©2018 BANDAI NAMCO Entertainment Inc. ©円谷プロ ©BANDAI/TV TOKYO・ここたま製作委員会 ©Fujiko-Pro, Shogakukan, TV-Asahi, Shin-ei, and ADK ©石森プロ・テレビ朝日・ADK・東映ビデオ・東映 東京地下鉄 株式会社商品化許諾済 ©広島東洋カープ ©BNP/BANDAI, NAS, TV TOKYO ©臼井儀人/双葉社・シンエイ・テレビ朝日・ADK ©池田理代子プロダクション ©Ikeda Riyoko Production ©武内直子・PNP・東映アニメーション ©Naoko Takeuchi ©2015-2017 DMM GAMES/Nitroplus ©武内直子・PNP・東映アニメーション ©Naoko Takeuchi ©Naoko Takeuchi/PNP, Toei Animation ©車 田 正 美 ／集 英 社・東映アニメーション ©Legendary 2018.All Rights Reserved. TM & ©TOHO CO., LTD. ©本 郷 あきよし・東映アニメーション ©PIKACHIN ©西﨑義展/宇宙戦艦ヤマト2202製作委員会 ©BANDAI NAMCO Entertainment Inc. ©空知英秋／集英社・テレビ東京・電通・BNP・アニプレックス ©堀越耕平／ 集 英 社・僕 の ヒ ー ロ ーア カ デ ミ ア 製 作 委 員 会 © 西 尾 維 新 ／ 講 談 社・ア ニ プ レ ッ ク ス・シ ャフト © 長 月 達 平・株 式 会 社 K A D O K A W A 刊 ／Re:ゼロから始める異世界生活製作委員会 ©2016 川 原 礫 ／ＫＡＤＯＫＡＷＡ アスキ ー・メディア ワークス ／ SAO-A Project ©KEIICHI SIGSAWA/REKI KAWAHARA ©BANDAI NAMCO Entertainment Inc. ©Bird Studio/Shueisha,Toei Animation ©2016 石 森プロ・テレビ 朝日・ADK・東映 ©2016 テレビ 朝日・東映AG・東映 ©2015 & TM ZAG ©2017 ZAG ©BANDAI/TV TOKYO,COCOTAMA COMMITTEE ©SOTSU・SUNRISE ©石森プロ・東映 ©東映 Henshin Belt, CHOGOKIN, CHARADECO, GASHAPON, CARDDASS, DATACARDDASS, and HIKARU PAJAMA are registered trademarks of Bandai. http://www.bandaispirits.co.jp http://www.bandai.co.jp all around the world the around all Delivering “Dreams, Fun and Inspiration” Inspiration” and Fun “Dreams, Delivering all around the world the around all Delivering “Dreams, Fun and Inspiration” Inspiration” and Fun “Dreams, Delivering Company Profile 2018 ［BANDAI NAMCO Group’s Principles and Structure］ A Global Group of Entertainment Companies with a Shared Mission of Providing Dreams, Fun and Inspiration BANDAI NAMCO Group’s Principles ［ ］ Mission “Dreams, Fun and Inspiration” are theMission Engine of Happiness. rough our entertainment products and services, BANDAI NAMCO will continue to provide “Dreams, Fun Dreams, Fun and Inspiration and Inspiration” to people around the world, based on our boundless creativity and enthusiasm. ［Vision］ As an entertainment leader across the ages, BANDAI NAMCO is constantly exploring new areasVision and heights e Leading Innovator in in entertainment. We aim to be loved by people who have Founding Principle Global Entertainment fun and will earn their trust as “e Leading Innovator in Global Entertainment”. “Bandai Fueki” (Eternally Unchanging) BANDAI NAMCO Group Organizational Structure e BANDAI NAMCO Group comprises BANDAI Tasked with leading the group’s toys and hobby business NAMCO Holdings Inc., which is a pure holding company, in the global market, BANDAI and BANDAI SPIRITS ve Units, and aliated business companies that support develop business in the elds of toys, vending machine 萬代不易 the work of the Units. e Units, which encompass the capsule products, card products, confectionery, foods, operating companies in each eld, formulate and apparel, lifestyle goods, plastic model kits, prizes, and other implement business strategies and provide a diverse range of products. entertainment in Japan and overseas. Always create products Toys and Hobby Unit that satisfy people in all ages Core Company: BANDAI Co., Ltd. Planning, development, production, and sales of toys, vending machine capsule products, card products, confectionery, foods, apparel, lifestyle goods, plastic model kits, prizes, stationery, and other products Network Entertainment Unit Core Company: BANDAI NAMCO Entertainment Inc. Planning, development, and distribution of network content; planning, development, and sales of home video games Real Entertainment Unit Core Company: BANDAI NAMCO Amusement Inc. Real entertainment business includes planning, production, and sales of amusement machines; planning and operation of amusement facilities BANDAI NAMCO Holdings Inc. Visual and Music Production Unit Core Company: BANDAI NAMCO Arts Inc. Planning, production, and sales of visual and musical content and software; operation of live entertainment business IP Creation Unit Core Company: SUNRISE Inc. Planning and production of animations; management and administration of copyrights and other rights; music composition for animation and management and operation of the master recording Affiliated Business Companies Provide support to the 5 Units in areas such as distribution, logistics, printing, and administrative services *IP : Characters and other intellectual property 01 02 Dreams and Creation Dreams and Creation - e Happy Moment Creator - - e Global Leader in Hobby Entertainment - 03 04 Company Profile 2018 Top Message Delivering Dreams, Fun and Inspiration all around the world We aim to break out of the box, and services speedily. entry into the China market, which is the create new play patterns, and wow the world! BANDAI and the newly established biggest market in Asia. BANDAI SPIRITS will each take on new BANDAI’s corporate slogan is Dreams and BANDAI started a new Mid-term Plan from challenges to continue developing further. Creation: e Happy Moment Creator. Our April 2018. Our new vision is “Break Out of BANDAI aims to expand the toy and mission is to create products and services that the Box. Wow the World!” toy-related business categories. rough nurture dreams and provide inspiration to Our mission is to create products and reconsidering the boundaries between customers all over the world. e newly services that nurture dreams and provide “tangible goods and intangible goods” and established BANDAI SPIRITS’ slogan is inspiration to customers all over the world. “reality and digital,” we aim to break out of Dreams and Creation: e Global Leader in We create valuable products not only for the box and to develop new ideas in Hobby Entertainment. Sharing the slogan Japan but also for the entire global market. manufacturing. By giving “toy” a broader “Dreams and Creation,” BANDAI SPIRITS We want to wow the world; this desire is a denition, we will expand our business share the same spirit as BANDAI and will major driving force for us. domain and generate new opportunities. deliver new dreams and inspiration around In order to continue taking on further BANDAI SPIRITS was established to create the world. challenges in the future, we established the new businesses targeting adults standing from new company BANDAI SPIRITS CO., LTD. the global perspective. We want to take an Our company name is derived from the with the aim to accelerate our business aggressive approach to create new businesses Chinese phrase “Bandai Fueki” which means growth worldwide in the adult customer precisely because there are still numerous “eternally unchanging.” With the founding market where there remains room for market domains that have yet to be tackled. principle “Always create products that satisfy development. Furthermore, we have strengthened initiatives people in all ages,” we will continue to BANDAI has also introduced a new system for new IPs at both companies. We aim to deliver Dreams, Fun and Inspiration all which groups business divisions into three expand our business by taking on challenges around the world. in-house companies: the Toy Business to create, nurture, and strengthen IPs while In-house Company, the Vending Business continuing to acquire IPs and innovate. April 2018 In-house Company, and the Lifestyle Business We will also continue exerting eorts to BANDAI CO., LTD. In-house Company. Each In-house Company expand overseas. We are rolling out suitable President and Chief Executive Ocer (CEO) will devise its own strategies, acquire and strategies for markets including the Americas, BANDAI SPIRITS CO., LTD. create IPs, and propose new businesses. We Europe, and Asia. Under the current President and Chief Executive Ocer (CEO) will not only continue to respond to the Mid-term Plan, the entire BANDAI NAMCO changing times but will also create products Group will work together to launch a full-scale Masaru Kawaguchi 05 06 07 08 Company Profile 2018 A Brief History of BANDAI and BANDAI SPIRITS Always Provide Dreams at All Times Since its establishment in 1950, BANDAI has developed numerous hit products throughout the years. BANDAI BANDAI SPIRITS Let us trace BANDAI’s footprints in time. Main Milestones Signature Products Main Milestones Signature Products BANDAI-YA was founded by ■ GUNPLA was launched ■ BANDAI-YA was established in Naoharu Yamashina. e company 1950 ■ GUNPLA was launched 1980 1950 Asakusa-Kikuyabashi, Taito-ku, Tokyo started out as a wholesaler of celluloid 1980 e GUNDAM Plastic Model toys and metal vehicle toys as well as series, known more commonly swimming otation aids, and among enthusiasts as GUNPLA, introduced its rst original product, has sold over 470 million units to the Rhythm Ball, in September 1950. date. Product strengths such as is was the starting point of ■ reasonable pricing and easy BANDAI’s future positioning as a 1981 BANDAI entered the candy toy market assembly worked in synergy with ■ e industry pioneering quality developer and inventor of toys.
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