Delivering “Dreams, Fun and Inspiration” All Around the World

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Delivering “Dreams, Fun and Inspiration” all around the world

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©創通・サンライズ ©ROBOKICHI ©サンライズ ©東北新社 ©1982 ビックウエスト ©ちみもりを・AIC ©NIPPON ANIMATION CO., LTD ©石森プロ・東映 ©東北新社 ©東北新社 ©石森プロ・東映 LTD CO., ANIMATION ©NIPPON ©ちみもりを・AIC ビックウエスト ©1982 ©東北新社 ©サンライズ ©ROBOKICHI ©創通・サンライズ

ック企画東映アニメーション ©バー・・ンョシーメニア映 P・東 N 子・P 直内武 © ンョシーメニア映東･社英集 / オジタスードバ © ンョシーメニア映画・東企クミッナイダ © 映Ｋ・東Ｄ日・Ａ朝ビレロ・テプ森石 7 1 0 2 ©

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［BANDAI NAMCO Group’s Principles and Structure］ A Global Group of Entertainment Companies with a Shared Mission of Providing Dreams, Fun and Inspiration

BANDAI NAMCO Group’s Principles

［］ Mission “Dreams, Fun and Inspiration” are theMission Engine of Happiness. rough our entertainment products and services, BANDAI NAMCO will continue to provide “Dreams, Fun Dreams, Fun and Inspiration and Inspiration” to people around the world, based on our boundless creativity and enthusiasm.

［Vision］ As an entertainment leader across the ages, BANDAI NAMCO is constantly exploring new areasVision and heights e Leading Innovator in in entertainment. We aim to be loved by people who have Founding Principle Global Entertainment fun and will earn their trust as “ e Leading Innovator in Global Entertainment”. “Bandai Fueki” (Eternally Unchanging) BANDAI NAMCO Group Organizational Structure e BANDAI NAMCO Group comprises BANDAI Tasked with leading the group’s toys and hobby business NAMCO Holdings Inc., which is a pure holding company, in the global market, BANDAI and BANDAI SPIRITS ve Units, and aliated business companies that support develop business in the elds of toys, vending machine 萬代不易 the work of the Units. e Units, which encompass the capsule products, card products, confectionery, foods, operating companies in each eld, formulate and apparel, lifestyle goods, plastic model kits, prizes, and other implement business strategies and provide a diverse range of products. entertainment in Japan and overseas. Always create products Toys and Hobby Unit that satisfy people in all ages Core Company: BANDAI Co., Ltd. Planning, development, production, and sales of toys, vending machine capsule products, card products, confectionery, foods, apparel, lifestyle goods, plastic model kits, prizes, stationery, and other products Network Entertainment Unit Core Company: BANDAI NAMCO Entertainment Inc. Planning, development, and distribution of network content; planning, development, and sales of home video games Real Entertainment Unit Core Company: BANDAI NAMCO Amusement Inc. Real entertainment business includes planning, production, and sales of amusement machines; planning and operation of amusement facilities BANDAI NAMCO Holdings Inc. Visual and Music Production Unit Core Company: BANDAI NAMCO Arts Inc. Planning, production, and sales of visual and musical content and software; operation of live entertainment business IP Creation Unit Core Company: SUNRISE Inc. Planning and production of animations; management and administration of copyrights and other rights; music composition for animation and management and operation of the master recording Affiliated Business Companies Provide support to the 5 Units in areas such as distribution, logistics, printing, and administrative services *IP : Characters and other intellectual property

01 02 Dreams and Creation Dreams and Creation - e Happy Moment Creator - - e Global Leader in Hobby Entertainment -

03 04 Company Profile 2018 Top Message

Delivering Dreams, Fun and Inspiration all around the world

We aim to break out of the box, and services speedily. entry into the China market, which is the create new play patterns, and wow the world! BANDAI and the newly established biggest market in Asia. BANDAI SPIRITS will each take on new BANDAI’s corporate slogan is Dreams and BANDAI started a new Mid-term Plan from challenges to continue developing further. Creation: e Happy Moment Creator. Our April 2018. Our new vision is “Break Out of BANDAI aims to expand the toy and mission is to create products and services that the Box. Wow the World!” toy-related business categories. rough nurture dreams and provide inspiration to Our mission is to create products and reconsidering the boundaries between customers all over the world. e newly services that nurture dreams and provide “tangible goods and intangible goods” and established BANDAI SPIRITS’ slogan is inspiration to customers all over the world. “reality and digital,” we aim to break out of Dreams and Creation: e Global Leader in We create valuable products not only for the box and to develop new ideas in Hobby Entertainment. Sharing the slogan Japan but also for the entire global market. manufacturing. By giving “toy” a broader “Dreams and Creation,” BANDAI SPIRITS We want to wow the world; this desire is a denition, we will expand our business share the same spirit as BANDAI and will major driving force for us. domain and generate new opportunities. deliver new dreams and inspiration around In order to continue taking on further BANDAI SPIRITS was established to create the world. challenges in the future, we established the new businesses targeting adults standing from new company BANDAI SPIRITS CO., LTD. the global perspective. We want to take an Our company name is derived from the with the aim to accelerate our business aggressive approach to create new businesses Chinese phrase “Bandai Fueki” which means growth worldwide in the adult customer precisely because there are still numerous “eternally unchanging.” With the founding market where there remains room for market domains that have yet to be tackled. principle “Always create products that satisfy development. Furthermore, we have strengthened initiatives people in all ages,” we will continue to BANDAI has also introduced a new system for new IPs at both companies. We aim to deliver Dreams, Fun and Inspiration all which groups business divisions into three expand our business by taking on challenges around the world. in-house companies: the Toy Business to create, nurture, and strengthen IPs while In-house Company, the Vending Business continuing to acquire IPs and innovate. April 2018 In-house Company, and the Lifestyle Business We will also continue exerting eorts to BANDAI CO., LTD. In-house Company. Each In-house Company expand overseas. We are rolling out suitable President and Chief Executive Ocer (CEO) will devise its own strategies, acquire and strategies for markets including the Americas, BANDAI SPIRITS CO., LTD. create IPs, and propose new businesses. We Europe, and Asia. Under the current President and Chief Executive Ocer (CEO) will not only continue to respond to the Mid-term Plan, the entire BANDAI NAMCO changing times but will also create products Group will work together to launch a full-scale Masaru Kawaguchi

05 06 07 08 Company Profile 2018 A Brief History of BANDAI and BANDAI SPIRITS Always Provide Dreams at All Times Since its establishment in 1950, BANDAI has developed numerous hit products throughout the years. BANDAI BANDAI SPIRITS Let us trace BANDAI’s footprints in time.

Main Milestones Signature Products Main Milestones Signature Products

BANDAI-YA was founded by ■ GUNPLA was launched ■ BANDAI-YA was established in Naoharu Yamashina. e company 1950 ■ GUNPLA was launched 1980 1950 Asakusa-Kikuyabashi, Taito-ku, Tokyo started out as a wholesaler of celluloid 1980 e GUNDAM Plastic Model toys and metal vehicle toys as well as series, known more commonly swimming otation aids, and among enthusiasts as GUNPLA, introduced its rst original product, has sold over 470 million units to the Rhythm Ball, in September 1950. date. Product strengths such as is was the starting point of ■ reasonable pricing and easy BANDAI’s future positioning as a 1981 BANDAI entered the candy toy market assembly worked in synergy with ■ e industry pioneering quality developer and inventor of toys. the popularity of the animation control system was established and series and sparked a GUNPLA 1955 BANDAI’s rst toy with product ■ BANDAI adopted “Dreams and boom when the product was warranty was released Creation” as the corporate slogan and launched. By 1981, the following renewed its corporate logo to the ■ e KAMEN RIDER Henshin year, the series was so popular BANDAI’s rst toy current version with product warranty (Transformation) Belt became a that the overall sales reached 25 1971 1983 ■ 1971 hit product BANDAI entered the apparel market million units, and production ■ KINKESHI became a hit as a was unable to keep up with e KAMEN RIDER Henshin ■ vending machine capsule product demands even at full capacity. (Transformation) Belt was developed KINKESHI by Popy Co., Ltd., a group company 1961 ■ e company name changed from BANDAI-YA to BANDAI established to manufacture character toys. e belt replicates the functions 1984 ■ DONJARA (children’s mahjong game) of the actual belt in the TV program. was launched e center buckles look like a typhoon that shines and spins. is product along with its unique packaging design received great ■ e KAMEN RIDER Henshin attention. It became a mega-hit with 1986 ■ Nekonyanbou became a hit product (Transformation) Belt became a hit over 3.8 million units sold when the 1971 product TV program was on air. ■ ■ e PRETTY GUARDIAN ■ BANDAI AMERICA INC. Nekonyanbou SAILOR MOON series was established ■ BANDAI entered the lifestyle goods 1993 became a big hit among market young girls ■ CHOGOKIN MAZINGER Z 1987 was launched ■ e SAINT SEIYA Saint Cloth 1974 series became a big hit With the catchphrase of “In the is is the noteworthy rst model of name of the moon, I will punish the CHOGOKIN series, which to you!” PRETTY GUARDIAN ■ CHOGOKIN MAZINGER Z ■ SAINT SEIYA SAILOR MOON captured the 1974 this day represents BANDAI’s line of Saint Cloth Series was launched ever-popular character toys for boys. (Figures) ■ BANDAI entered the card game admiration of girls all over Japan. On top of the die-cast material which 1988 market BANDAI merchandised a range gives it weight and adds value to the of hit products from the show, product, the nely detailed features, such as transformation items, and the “rocket punch” function were rods, and dolls. e TV the reasons why this product achieved ■ e PRETTY GUARDIAN SAILOR animation series went on to widespread popularity, selling over MOON series became a big hit among become a long-running hit that 19551975 ■ e SUPER SENTAI series was launched 500,000 units in the rst year. 1993 young girls was broadcast for ve consecutive years. ■ e POWER RANGERS series was ■ POWER RANGERS introduced to the US market ■ SPACE BATTLESHIP YAMATO Plastic Model Kits were launched ■ BANDAI entered the capsule products 1977 ■ TAMAGOTCHI was 1994 ■ CHARADECO (Character Cakes) market e SPACE BATTLESHIP was launched 1996 launched YAMATO Plastic Model series was ■ Tamago (Egg) + Watch = BANDAI (H.K.) CO., LTD. was developed with attention to quality 1977 established in Hong Kong as an overseas TAMAGOTCHI. Based on the and targeted at high school students innovative concept of a “portable manufacturing base and young adults, who were the main ■ digital nursing game,” ■ SPACE BATTLESHIP YAMATO fan base of the TV program. At the 1995 e BA NDAI Children’s TAMAGOTCHI became an plastic model kits were launched time, this animated TV show’s Questionnaire was launched astounding, overnight hit among ratings increased from 12% to 22%. high school girls and 40 million Also, over 2.25 million viewers units were sold domestically and watched the associated feature lm. internationally. Reintroduced as 250,000 units were sold in the rst ■ TAMAGOTCHI was launched the TAMAGOTCHI Plus series 1978 ■ ULTRAMAN soft vinyl gures three years, and we continued to in 2004, it is now growing again were launched develop a wide array of products. 1996 ■ Ichiban KUJI, a sure-win character in popularity among elementary prize lottery, was launched school girls.

09 10 Company Profile 2018

A Brief History of BANDAI BANDAI SPIRITS

Main Milestones Signature Products Main Milestones Signature Products

■ HYPER YO-YO was launched 1997 ■ DIGITAL MONSTERS was launched 2009 ■ e ocial PREMIUM BANDAI ■ SOUL OF CHOGOKIN GX-01 shopping site opened MAZINGER Z was launched ■ e AIKATSU! series ■ HYPER YO-YO was launched ■ e candy toy Mojibakeru 2012 Kanji-Animal Transformers was AIKATSU! is an animation launched series featuring a girl who strives ■ PRIMOPUEL talking stued toys 1999 ■ ■ to become a teen idol as the 1999 were launched GUNDAM Café 2010 e ocial GUNDAM Café was ■ PRIMOPUEL talking opened in Akihabara, Tokyo main character. BANDAI’s stued toys were launched ■ Cumulative sales of GUNPLA merchandizing of the series has ■ DIGITAL expanded beyond TV MONSTERS surpassed 400 million units PRIMOPUEL is an emotionally broadcasts and soothing stued toy with a built DATACARDDASS; we also in optical sensor that can say a launched apparel that look ■ BIKKURA? TAMAGO bath bombs lot of phrases and sing songs ■ TAMASHII NATIONS AKIBA similar to the main character’s 2002 ■ Mojibakeru Kanji-Animal 2011 out ts. e heroine’s attitude of were launched when being touched or cuddled. Transformers SHOWROOM opened in Akihabara e doll was developed for striving to accomplish her seniors who are done with dreams has struck a chord with child-rearing, but it has a wide elementary school girls who are ■ around the same age as her. SOUL OF CHOGOKIN fan base from children to ■ GX-01 MAZINGER Z DX SOUL OF CHOGOKIN grown-ups. MAZINGER Z was launched ■ e new gures brand based on “ e 2003 SAINT SEIYA Saint Cloth series” called 2012 ■ AIKATSU! series was launched the “Saint Cloth Myth” was launched ■ STRICT-G, an apparel brand Merchandise targeting the capturing the spirit of GUNDAM, women’s market became a hit was launched 2013 Merchandise designed to ful ll women’s childhood dreams became a hot topic in Japan. ■ e PRECURE series was launched ■ Products targeting the women’s BANDAI leveraged PRETTY 2004 2013 market became a hit GUARDIAN SAILOR MOON and other beloved childhood 2005 animation heroines of women in ■ Operation of their 20s and 30s and launched a wide array of products including ■ Management integration with NAMCO DATACARDDASS began ■ HAKO VISION, a palm-sized cosmetics and collectors gures. LIMITED. e BANDAI NAMCO e DATACARDDASS arcade projection mapping device, Holdings Inc. was founded and it game machine which was became a hit ■ BANDAI NAMCO 2005 marked the beginning of the BANDAI introduced in March 2005 was a 2014 Holdings Inc. was NAMCO Group fusion between the new digital ■ e YO-KAI WATCH series established became a hit ■ Operation of DATACARDDASS began card interface and traditional card games. 7,000 machines were ■ DX YO-KAI WATCH installed in the Japanese market in 2017 the rst year. After robust growth ■ Operation of the BANDAI HOBBY driven by the popularity of ■ CENTER plastic model kits production OTONA-JOSHI-BIYORY was 2006 animation characters from 2016 opened at the Tokyo Station plant (Shizuoka Prefecture) began DR AGON BALL Z and NARUTO along with the ■ BANDAI HOBBY playability of DATACARDDASS, CENTER the lineup was strengthened in ■ OTONA-JOSHI-BIYORY 2006 to include TAMAGOTCHI ■ e rst ocial GUNPLA-themed for girls and DIGIMON for boys. ■ Omochanomachi BANDAI Museum integrated facility in Japan called 2007 opened in Mibu Town, Shimotsuga 2017 THE GUNDAM BASE TOKYO District, Tochigi Prefecture was opened in Rinkai Fukutoshin ■ e Eizo Izakaya ROBO-KICHI, a secret drinking base for robot anime ■ e rst ocial GUNPLA-themed integrated facility in ■ Omochanomachi fans, was opened in Ikebukuro Japan called THE GUNDAM BASE TOKYO was opened in BANDAI Museum Rinkai Fukutoshin ■ “TAMASHII NATIONS,” a brand e rst ocial GUNPLA-themed integrated facility in Japan targeting adults, was launched ■ BANDAI SPIRITS CO., LTD. called THE GUNDAM BASE TOKYO was opened in Rinkai 2008 ■ e “S.H.Figuarts” series of high quality 2018 was established Fukutoshin, an area where many tourists visit. With the concept posable character gures was launched “Let`s make GUNPLAs!” information on GUNDAM is released to all fans around the world at all ages from this facility. On top of ■ e robot gure brand “THE ROBOT ■ BANDAI SPIRITS the Shop Zone which carries over 2,000 products, the facility is SPIRITS” targeting adults was launched CO., LTD. was established lled with other spaces including the Builders’ Zone, the Factory ■ ■ “TAMASHII NATIONS,” BEN 10 toys became a big hit in the Zone, and the Event Zone where fans could fully experience the a brand targeting adults global market GUNDAM world.

11 12 Dreams and Creation - e Happy Moment Creator -

BANDAI has expanded its business domain from its roots in toys for boys and girls to vending machine capsule products, card products, candy toys, confectionery and foods, apparel, and lifestyle goods. From April 2018, in order to develop businesses strategically and speedily, we grouped business divisions into three in-house companies. With this new system, we will promptly respond to changes in the markets and implement strategies accordingly. At the same time, our target customers have also expanded beyond children, as we offer a line-up of merchandise for customers of all ages across business domains. In developing business, our guiding concept is to deliver “Dreams, Fun and Inspiration” to customers all around the world. Going forward, BANDAI remains committed to taking on new challenges, pursuing conscientious manufacturing, and creating happy moments.

Toy Business Vending Business Lifestyle Business In-house Company In-house Company In-house Company

Vending Machine Candy Toys, Confectionery, Boys Toy P14 P15 P16 Capsule Products and Foods

Girls Toy P14 Card Products P15 Apparel P16

Preschool Toy P14 Lifestyle Goods P16

13 Company Profile 2018 Toy Business With a focus on toys for boys and girls, the Toy Business In-house Vending Business The Vending Business In-house Company aims to “integrate the physical Lifestyle Business The Lifestyle Business In-house Company optimizes BANDAI’s uniqueness in Company will drive the business to be “No. 1 in the Japanese toy market” and the digital” to further expand its business domains of capsule products business domains including candy toys, confectionary and foods, apparel, In-house Company and “a manufacturer with global perspective.” In-house Company and cards. In-house Company and lifestyle goods and rapidly finds IPs with great potential.

We provide a wide array of products ranging from hero toys that have gained Vending Machine Our popular line of capsule toys is named GASHAPON. As a leading company Candy Toys, Confectionery, We develop confectionery and food products that are fun, tasty, and highly entertaining. Boys Toy an overwhelming popularity among preschool boys to character toys and in the vending machine capsule market, we are actively taking on new With a focus on candy toys, we take on the challenge to generate new market opportunities hobby toys for elementary school boys in Japan and overseas. Capsule Products challenges to create new categories. and Foods by further reinforcing the character-based confectionery and food product categories.

Keisatsu Gattai DX PATKAISER Set Henshin Belt DX BUILD DRIVER DX YO-KAI WATCH OGRE BAKUTSURI BAR-ROD Kaito Gattai DX LUPINKAISER Set CAPCHARA DORAEMON Characters

Tokyo Subway PET Bottle Cap Mascot 3-D Sculpture LUMINARY TEARS KAMEN RIDER Gummy CHARADECO(Character Cakes) Luminary Charm KAITO SENTAI LUPIN RANGER VS KEISATSU SENTAI PAT RANGER Based on the concept of “From Head to Toe,” we aim to bring a sense of KINKESHI Apparel playfulness into the everyday lives of a wide range of target demographic by developing merchandise that matches the characters’ worldview. ULTRA HERO SERIES MUSHININ BIG TREE CASTLE BREAK GO! GA! ULTRA MONSTER SERIES (Left: Cyclone Hawk; Center: Slash Panzer; Right: Tornado Fang)

We create products that resonate with girls. is includes the popular PRECURE and Girls Toy EGG ANGEL: COCOTAMA products for preschool girls, and TAMAGOTCHI and the HOBBY series products for elementary school girls.

Tamagorasu Buttoba Soul

We create new worlds of entertainment with our two major card game brands: Card Products the analog card game CARDDASS which is played at the table and the DATACARDDASS which has digital data stored on the cards.

HIKARU PAJAMA UNLIMITIV In-show apparel

We propose a wide range of lifestyle goods, authentic cosmetic brands for Hajimete no Orikeshi! Lifestyle Goods adults, character merchandise, and various miscellaneous items. HUGUTTO! PRECURE series EGG ANGEL: COCOTAMA series Tamagotchi m!x Chibikeshi Standard set

In addition to ANPANMAN infant toys which are highly popular among Preschool Toy children, we also develop merchandise for a wide range of ages from children to adults and products that the whole family could enjoy. SUPER DRAGON BALL HEROES UNIVERSE MISSION I BATTLE SPIRITS Gran Radiant Descent Saga Vol.1 GranWalker's Heartbeat

DORAEMON Bikkura Tamago ANPANMAN PRETTY GUARDIAN SAILOR MOON THE ROSE OF VERSAILLES THE ROSE OF Children’s Shampoo Minna de Kinen Satsuei! Left: Lunchbox; Center: Lunchbox; Oscar & Rosalie Face Mask VERSAILLES with Foaming Pump Hai, Pose Hen Right: Sticker container LADY OSCAR Liquid Eyeliner (Black)

Daishuugou! Hokahoka Piipuu♪ series Blocklabo series HACO ROOM Series DONJARA DORAEMON Children’s Toothbrush 3-set Children’s Non-Woven MOBILE SUIT GUNDAM TOKENRANBU-ONLINE- PRETTY GUARDIAN PRETTY GUARDIAN (Left: Dokin-chan; Center: Anpanman; Bucket of Big Pan Kojo & the bear’s school My room kit 1,000,000 (million) DATACARDDASS ANPANMAN CRAYON SHIN-CHAN Fabric Mask Nap Pillow Series Edo Kiriko Mini Glass Series SAILOR MOON SAILOR MOON Miracle Romance Miracle Romance Beautiful House AIKATSU FRIENDS! I Pitachara Magnet KAMEN RIDER BUILD Right: Baikinman) Multi Carry Balm Moonstick Lip Cream SAILOR MOON (3 types)

14 15 16 Dreams and Creation - e Global Leader in Hobby Entertainment -

BANDAI SPIRITS’ business domain ranges from toys for adult customers to plastic model kits and prizes and other items sold at convenience stores. We do not put an exclusive focus on adult customers as our product lineup is designed to provide a new play pattern for all types of customers and to deliver “Dreams, Fun and Inspiration” all around the world. BANDAI SPIRITS is engaged in a new monozukuri (manufacturing) under its original brand to respond to peoples’ needs and aims to become the global leader in hobby entertainment.

Collectibles P18 Character Lottery P20

Plastic Model Kits P19 Food Entertainment P20

17 Company Profile 2018

We mainly focus on the grown-up action & toy figures market and launch collectibles The GUNPLA series continued to evolve as we put in tireless effort to advance technology and Through the sure-win character prize lottery called the “Ichiban KUJI series,” we Collectibles including figurines, action figures, and robots all under the brand “TAMASHII NATIONS.” Plastic Model Kits bring new ideas to the market. Leveraging this series, we are vigorously adopting new and original Character Lottery deliver excitement and thrills to people who love the characters all over the world. We are now expanding our market not only in Japan but also around the world. content, expanding our target customer base, and reinforcing overseas business development.

Ichiban KUJI THE IDOLM@STER CINDERELLA GIRLS Ichiban KUJI GINTAMA Ichiban KUJI MY HERO ACADEMIA ~Cinderella’s Adventure!~ ~Slow and Steady Weight Training~ ~Taking a Break with a Cat~

S.H.Figuarts（SHINKOCCHOU SEIHOU） THE ROBOT SPIRITS Saint Cloth Myth EX HGUC 1:144 PG 1:60 PIKACHIN-KIT 00 Pochiro KAMEN RIDER W FANG JOKER RX-78NT-1 Gundam NT-1 ver. A.N.I.M.E. Sea Emperor POSEIDON RX-78-2 GUNDAM RX-0 UNICORN GUNDAM PIKACHIN-KIT 01 Kaningurasu

Ichiban KUJI Ichiban KUJI MONOGATARI SERIES RE:ZERO Ichiban KUJI SWORD ART ONLINE ~Koyomi no Natsu no Hitokoma~ -Starting Life in Another World- GAME PROJECT 5th Anniversary Part 2 -Itsu Demo Anata to Issho Dayo-

We develop food entertainment businesses such as cafés and Japanese pubs Food Entertainment where customers could experience the worldview of specific characters.

THE ROBOT SPIRITS S.H. Figuarts Son Gokou SOUL OF CHOGOKIN Figure-rise Standard 1:1000 HG Gipsy Adventure -Saiyan raised on earth- GX-76 Grendizer D.C. Gipsy Avenger Super Saiyan SON GOKOU SPACEBATTLESHIP YAMATO 2202

GUNDAM Café Storefront Rascal Bakery by CHARABREAD Storefront Eizo Izakaya ROBO-KICHI Storefront

Figure-rise Mechanics GUNDAM docks at TAIWAN THE GUNDAM BASE TOKYO GUNDAM Café Menu Rascal Bakery Menu ROBO-KICHI Menu S.H.Monster Arts SOFVI SPIRITS DIGIVOLVING SPIRITS DORAEMON GODZILLA (2002) Ultraman Ginga 04 ANGEWOMON

18 19 20 Company Profile 2018

As a Leading Europe and the Americas

Chibi Tamagotchi Strengthen collaboration within the Toys and Hobby Unit and create, Global Innovator nurture, and strengthen global product line up Since 2015, BANDAI Japan has taken the lead to DRAGON STARS series consolidate the Toys and Hobby Unit’s planning SUPER SAIYAN FUTURE TRUNKS To deliver “Dreams, DX Vehicle Chaos and development know-hows to develop products DRAGON STARS series Fashion Doll Assortment Cat Noir for the global markets. With the focus on the toy GOKU BLACK ROSE category, we have launched a great variety of Fun and Inspiration” products for brands including the localized version Main Overseas Group Companies of Japanese IPs such as the “Dragon Ball series” Fashion Doll Assortment (Including Non-Consolidated Subsidiaries) Ladybug 3inch Sea-Co-Figure and “Tamagotchi,” local IPs, and movie IPs of all around the world which we have obtained the license rights. We will continue to create, nurture, and strengthen IPs BANDAI UK LTD. UK that could be expanded globally through Break Out of the Box. enforcing the collaboration between key overseas Wow the World! BANDAI S.A.S. France a liates and companies in Japan.

BANDAI’s overseas expansion began with its export business in 1951, which was just one BANDAI NAMCO KOREA CO., LTD. Korea year after the company establishment. Since Spain then, BANDAI has always taken on new BANDAI ESPAÑA S.A. BANDAI CO., LTD. Japan challenges with an eye on the global market. BANDAI SPIRITS CO., LTD. Japan BANDAI AMERICA INC. USA In April 2018, the Toys and Hobby Unit announced its Mid-term Plan Vision “Break BANDAI（SHENZHEN）CO., LTD. China BANDAI NAMCO TAIWAN CO., LTD. Taiwan Out of the Box. Wow the World!” We aim to expand our businesses through launching BANDAI NAMCO ASIA CO., LTD. Hong Kong Japanese IPs worldwide, acquiring, creating, nurturing, and strengthening local IPs, BANDAI NAMCO（THAILAND）CO., LTD. Thailand BANDAI NAMCO PHILIPPINES INC. Philippines developing original products, and accelerating BANDAI CORPORACION MEXICO, S.A. de C.V. Mexico the localization process. Moreover, we BANDAI NAMCO SINGAPORE PTE. LTD. Singapore continue to expand our business through various methods such as utilizing the internet to implement e-commerce strategies in according to each country’s needs. By thinking outside the box while taking on new challenges in the global market, BANDAI BREAK GO! GA! and BANDAI SPIRITS aim to leap forward to become global leaders in the character and Asia entertainment businesses. Make a full-scale entry into the China DX GAMER DRIVER market and implement marketing plans utilizing the characteristics of each area 커다란 코코밍하우스 In regards to our toy business in Asia, through enforcing collaborations with a liates in Asia and developing products full with characteristics of the regions, we will continue to unite Japan-Asia strategies as one to expand our businesses. We will continue expanding in Asia and will make a full-scale entry into China, which is the largest market in Asia. erefore, we will not only launch localized Japanese IPs in Asia, but will also SOUL OF CHOGOKIN GX-70 enforce sales and marketing strategies suitable for MAZINGER Z D.C. each country by creating local IPs.

DX ZYUOHKING RG 1/144 UNICORN GUNDAM ULTRA HERO SERIES / ULTRA MONSTER SERIES

21 22 Company Profile 2018 As a Good Corporate Citizen

A variety of activities that sustain “Dreams, Fun and Inspiration” How we make a brighter future for children As a company tasked with delivering “Dreams, Fun and Inspiration” to people, BANDAI is committed to ensuring that all our products One of BANDAI’s obligations to society as a corporate citizen is to protect the environment for the next generation. We actively are safe and of the highest quality. Our quality policy is to provide customers worldwide with satisfying, trustworthy products by promote a variety of activities aimed at environmental conservation which capitalize on our own strengths as a company. We are prioritizing safety and reliability. By following this principle, we have consistently set internal safety standards across all business categories that go beyond governmental regulations and standards set by industry, trade, and other external groups. We also comply also passionately involved in a wide range of social contribution activities, following our basic policy of contributing to society by providing “Dreams” and “Inspiration” through our products and services. Environmental Conservation and Contribution to Society to Contribution and Conservation Environmental In Pursuit of Safety and Reliability and of Safety Pursuit In with the safety standards of foreign markets including Europe and the Americas. In addition, we constantly monitor changes in the law and public opinion and re-evaluate our standards accordingly.

BANDAI Received High Praise for its Safety Prioritize Safety in Product Design and E orts to Reduce Environmental Conservation at the and Quality Standards Material Selection Environmental Impact BANDAI HOBBY CENTER When METI sponsored the ninth “Best Contributors to Product Safety Each year, BANDAI develops over 7,000 new products BANDAI certies products that meet At the BANDAI HOBBY CENTER, we are carrying Awards” in FY2015, BANDAI received in a wide variety of categories. We have therefore specied internal standards for out a variety of strategies to promote environmental the highest award, which was the established various quality standards. For example, we environmental awareness as Eco-Medal conservation. Solar panels installed on the outer walls of Ministr y of Economy, Trade and are obliged to ensure that sharp point parts are rounded products. We assess the “product,” “packaging,” and “instruction the HOBBY CENTER generate a total of 56,000 kWh Industry Minister's Award, in the Large o and that neck straps will automatically loosen when manual, etc.” that together constitute the product. When a product annually, which is used to power the facility. has been certied as an Eco-Medal product, we attach an Meanwhile, a water recycling system enables the facility Manufacturer and Importer Category. something too heavy is attached. In addition, we BANDAI was recognized for Eco-Medal to the package to show in an easily understandable to use 2,000 tons of rain and groundwater annually. regularly conduct “Child manner that it is an environmentally-friendly product. At the FY2015 Ninth Best Contributors implementing safety initiatives by Monitor Studies”, to Product Safety Awards Ceremony gathering and analyzing information maintaining up-to-date e CAPCHARA obtained from customers, and for maintaining good quality by having DORAEMON series: established an awards system for suppliers. data on children’s body package-less products measurements and motor where the capsule BANDAI has previously received the same award forms part of the gure in FY2008 and FY2012, making it the third time to skills, which serve as receive this award. Moreover, in the Large basic information for Manufacturer and Importer Category, BANDAI product development. received the gold award in recognition of being a ※Further details can be found on our website “BANDAI’s CSR” (http://www.bandai.co.jp/csrkids/) (Japanese only) Large solar panels installed on the facility wall contributor to product safety. Child Monitor Studies

Rigorous, Wide-Ranging Ensure Safety during BANDAI Factory Audit BANDAI Children’s e Omochanomachi Tours at the BANDAI Headquarters Inspections Manufacturing Questionnaire BANDAI Museum and the BANDAI HOBBY CENTER BANDAI conducts the BANDAI BANDAI conducts a wide range of rigorous e manufacturing of BANDAI Factory Audit (BFA) that unies a new Since 1995, BANDAI has conducted a e Omochanomachi BANDAI e BANDAI Headquarters o er tours inspections, with inspection standards listing products is mostly outsourced to plant audit and a Code of Conduct audit series of surveys called the “BANDAI Museum in the Tochigi Prefecture is built of the company to elementary and junior some 350 items to be conrmed, such as aliated manufacturers overseas. at overseas nal packing factories. With Children’s Questionnaire.” In order to to provide happy moments to visitors. e high school students. We also o er tours product safety, strength, and durability. For BANDAI (SHENZHEN) CO., LTD. BFA, we follow the BANDAI Code of publicize BANDAI’s unique way of museum displays approximately of our HOBBY CENTER facilities to example, for the gattai robot in the SUPER in Shenzhen, China is an important Conduct under which we commit to understanding children, the results are 35,000-piece from BANDAI’s own the general public and school groups, SENTAI series, we conduct rigorous testing, base for the Toys and Hobby business, comply with eight standards, including made public through mass media and collection of toys and products and is where we introduce our business and inspection, and checks on more than 200 and this is where quality control and the prohibition of human rights abuses our corporate website. open to the general public. monozukuri (manufacturing) activities. items. Our material safety criteria cover other safety tests are conducted. such as forced labor, and conduct audits more than 20 items, based on our own BFA Manual. and we also use independent inspection organizations in addition to carrying out our own in-house testing to measure heavy metals such as lead, and other BANDAI Children’s Questionnaire Website Sculpture: “e Birthplace A real-life size MOBILE SUIT (http://www.bandai.co.jp/kodomo/) (Japanese only) of Character Robots” GUNDAM bust at the entrance Tour at the BANDAI Headquarters activities. Drop Test for Toys Quality Control Activities Code of Conduct Audit to the museum

Customer Service Center Universal Design Supporting Toy Libraries Supporting Preschool Care at the Poppins Nursery School At our Customer Service Center, we strive to “Toy Libraries” is a volunteer project with over 500 centers BANDAI aims to design products that are easy throughout the country supported by the Japan Toy Libraries respond quickly to the calls that we receive. We to use. Ranging from packaging that is easy to To provide infant and preschool child care support to working Foundation, which was established through a private donation from parents, BANDAI invited the Tokyo-certied Poppins Nursery keep a record of customer comments and open to color improvements that make it easy suggestions in the database and take special care BANDAI’s founder, Naoharu Yamashina. e goal is to provide a School Komagata to operate a nursery in the Employee Welfare to protect personal information while improving for people to read regardless of how well they space where children with disabilities can enjoy playing with toys, Wing at the BANDAI Headquarter. e center is open not only customer satisfaction. could distinguish colors, we have added broaden their interaction with others, and develop a greater sense of to BANDAI employees but also the local community as well. numerous enhancements to improve the belonging to the community. usability of our products from a universal design rough the foundation, perspective. BANDAI helps Toy Libraries throughout the country by ※Universal design is an approach to designing products that means of gathering funds to are easy to use regardless of any disabilities they may have. purchase toys and providing support to sports, cultural, and Further details can be found on our website leisure activities conducted by “BANDAI’s CSR” toy libraries in various areas. At the Customer Service Center (http://www.bandai.co.jp/csrkids/) (Japanese only) An example of packaging that is easy to open A Toy Library Poppins Nursery School Komagata

23 24 Toys and Hobby Unit 2018-2020 Mid-term Vision

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Henshin Belt, CHOGOKIN, CHARADECO, GASHAPON, CARDDASS, DATACARDDASS, and HIKARU PAJAMA are registered trademarks of Bandai. Delivering “Dreams, Fun and Inspiration” all around the world

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and HIKARU PAJAMA are registered trademarks of Bandai. of trademarks registered are PAJAMA HIKARU and

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