Awarding Ideas That Work

MEDIA / WINNERS

® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization. WINNERS - MEDIA EFFIES

The North American Media Effie Awards reflect the ever-increasing importance of the use of media in driving effectiveness. The Media Effies honor those efforts that were inspired by the proliferation of media choices we have today in reaching consumers and allowed their “big idea” to be led by the power of how, when and where they were going to engage their target. After two rounds of judging by specialty juries of media industry professionals, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – were announced and presented at the 2014 North American Effie Awards Gala on Thursday, June 5, in New York City. Congratulations to this year’s winners.

* Indicates lead agency.

MEDIA IDEA GOLD SILVER BRONZE

Cole Haan Big Boss Brewing HanesBrands Inc.

#dontgohome Beercade Undercover Color: Dare to Share

Cole Haan Big Boss Brewing Company HanesBrands Inc.

Bartle Bogle Hegarty* McKinney* Starcom MediaVest Group* Deep Focus 360i* PGR TH Productions Unit 9

MEDIA INNOVATION SINGLE MEDIA COMPANY ACTIVATION

SILVER SILVER

Corona Extra Secret Clinical Strength

How the Moon Helped Corona Find Its Beach in NYC Helping Women Combat Everyday Stress

Crown Imports LLC Procter & Gamble

Cramer-Krasselt* Starcom MediaVest Group* Leo Burnett/Arc Worldwide* Marina Maher Communications OWN: Oprah Winfrey Network

2 2014 EFFIE AWARDS / MEDIA FINAL ROUND JURY Learn more from this year’s Final Round Jury as they expand on what marketing effectiveness means to them. Click on the judges to read their marketing POV.

DARYL LEE ANTHONY REEVES Global CEO CCO Universal McCann Moxie Effie Worldwide Board Member

ALAN COHEN VIKKI SCHWARTZMAN Co-Founder SVP, Media Investments Giant Spoon L’Oréal USA

SCOTT DONATON CARY TILDS Global Chief Content Officer Chief Innovation Officer Universal McCann GroupM

MICHAEL EPSTEIN SUSAN VENEN-BOCK Chief Strategy Officer Manager, US Media & Global Carat Agency Mgmt. Ford Motor Company

3 2014 EFFIE AWARDS / MEDIA ROUND ONE JURY

Angie Ahn Eileen Kiernan SVP, Group Partner, Strategy CMO Universal McCann Universal McCann

Amy Bartle Chang Kim Director, Media & Digital Mktg. Executive Mktg. Director La Quina Inns & Suites Neo@Ogilvy

Christine DiLandro Jason Lim Head, Media & Integrated Mktg. Managing Partner Citi MediaCom

Scott Daly Mary Pocsik EVP, Media Director Executive Director, Media 360i Geometry Global

David Ervin Donna Raidt Director, Mktg. VP, Acct. Director Hillshire Brands ID Media

Karie Ford Scott Schwartz VP, Media Services Sr. Partner, Integrated Planning Subway Franchisee Fund MEC Global

Keith Faust Scott Sutton Partner Sr. Manager, Mktg. Solutions Maxus Mars Petcare

John Fredette Heather Taylor Manager, Branded Entertainment & VP, Head of Content & Strategy Broadcast Media Social@Ogilvy IBM Jan Weinstein Warren Griffiths EVP, Managing Director EVP, Global Digital Director Carat Starcom MediaVest Group

Carrie Kerpen CEO Likeable Media

4 2014 EFFIE AWARDS / MEDIA