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Media / Winners Awarding Ideas That Work MEDIA / WINNERS ® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization. WINNERS - MEDIA EFFIES The North American Media Effie Awards reflect the ever-increasing importance of the use of media in driving effectiveness. The Media Effies honor those efforts that were inspired by the proliferation of media choices we have today in reaching consumers and allowed their “big idea” to be led by the power of how, when and where they were going to engage their target. After two rounds of judging by specialty juries of media industry professionals, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – were announced and presented at the 2014 North American Effie Awards Gala on Thursday, June 5, in New York City. Congratulations to this year’s winners. * Indicates lead agency. MEDIA IDEA GOLD SILVER BRONZE Cole Haan Big Boss Brewing HanesBrands Inc. #dontgohome Beercade Undercover Color: Dare to Share Cole Haan Big Boss Brewing Company HanesBrands Inc. Bartle Bogle Hegarty* McKinney* Starcom MediaVest Group* Deep Focus 360i* PGR Weber Shandwick TH Productions The Martin Agency Unit 9 MEDIA INNOVATION SINGLE MEDIA COMPANY ACTIVATION SILVER SILVER Corona Extra Secret Clinical Strength How the Moon Helped Corona Find Its Beach in NYC Helping Women Combat Everyday Stress Crown Imports LLC Procter & Gamble Cramer-Krasselt* Starcom MediaVest Group* Leo Burnett/Arc Worldwide* Marina Maher Communications OWN: Oprah Winfrey Network 2 2014 EFFIE AWARDS / MEDIA FINAL ROUND JURY Learn more from this year’s Final Round Jury as they expand on what marketing effectiveness means to them. Click on the judges to read their marketing POV. DARYL LEE ANTHONY REEVES Global CEO CCO Universal McCann Moxie Effie Worldwide Board Member ALAN COHEN VIKKI SCHWARTZMAN Co-Founder SVP, Media Investments Giant Spoon L’Oréal USA SCOTT DONATON CARY TILDS Global Chief Content Officer Chief Innovation Officer Universal McCann GroupM MICHAEL EPSTEIN SUSAN VENEN-BOCK Chief Strategy Officer Manager, US Media & Global Carat Agency Mgmt. Ford Motor Company 3 2014 EFFIE AWARDS / MEDIA ROUND ONE JURY Angie Ahn Eileen Kiernan SVP, Group Partner, Strategy CMO Universal McCann Universal McCann Amy Bartle Chang Kim Director, Media & Digital Mktg. Executive Mktg. Director La Quina Inns & Suites Neo@Ogilvy Christine DiLandro Jason Lim Head, Media & Integrated Mktg. Managing Partner Citi MediaCom Scott Daly Mary Pocsik EVP, Media Director Executive Director, Media 360i Geometry Global David Ervin Donna Raidt Director, Mktg. VP, Acct. Director Hillshire Brands ID Media Karie Ford Scott Schwartz VP, Media Services Sr. Partner, Integrated Planning Subway Franchisee Advertising Fund MEC Global Keith Faust Scott Sutton Partner Sr. Manager, Mktg. Solutions Maxus Mars Petcare John Fredette Heather Taylor Manager, Branded Entertainment & VP, Head of Content & Strategy Broadcast Media Social@Ogilvy IBM Jan Weinstein Warren Griffiths EVP, Managing Director EVP, Global Digital Director Carat Starcom MediaVest Group Carrie Kerpen CEO Likeable Media 4 2014 EFFIE AWARDS / MEDIA .
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