Here's the DIPLO Cali Branding Deck

SECTION PROJECT DATE INTRO DIPLO: CALIFORNIA EP 02/08/2018

Branding Guidelines

2018 © MAD DECENT 1 SECTION PROJECT DATE ABOUT EP DIPLO: CALIFORNIA EP 02/08/2018 About Tracklist The California EP pays homage to Diplo’s Worry No More (feat. Lil Yachty & Santigold) first full-length release, Florida, where he Suicidal spent much of his youth. The sonics on (feat. Desiigner) California share a similar tone: slow, vibey, Look Back (feat. DRAM) & melancholic, a bit of a departure from Wish the sound he has been known for in recent (feat. Trippie Redd) years. The EP is much more than just a Color Blind (feat. Lil Xan) handful of tracks; it’s an introspective body Get It Right of work (feat. MØ & GoldLink) [Remix]

2018 © MAD DECENT 2 SECTION PROJECT DATE LOGOTYPE SPECIFICS DIPLO: CALIFORNIA EP 02/08/2018 Logotype Specifics

1 1. White or very light Background Against white background, “DIPLO” of logotype is black while “california” is a color chosen from brand color palette that compliments the artwork it is next to.

2 2. Black Background Option 1 Against black background, “DIPLO” of logotype is while “california” is a color chosen from brand color palette that compliments the artwork it is next to. 3 3. Black Background Option 2 Against a black background the full logotype is a color from our color palette that compliments the artwork it is next to.

4. Light Image background 4 5 Download logo lockup Against an image background the logotype is black and white.

5. Dark Image Background Against a dark image background the logotype is white.

2018 © MAD DECENT 3 SECTION PROJECT DATE INCORRECT USES DIPLO: CALIFORNIA EP 02/08/2018 Logotype Incorrect Uses

The examples on this page illustrate some incorrect uses of the logotype: 1. The logotype must never be broken. 2. The logotype must never be placed within a solid shape. 1 4 7 3. The logotype must never be placed within an outlined shape such as a box. 4. The logotype should never be shown as outlined letterforms. 5. The logotype should never be shown with shadows projected from the letterforms or partially outlined. 6. The logotype should never be 2 5 photographically distorted or tilted in any way. 7. The logotype should only be the color palette that has been established in branding guidelines.

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2018 © MAD DECENT 4 SECTION PROJECT DATE FONTS & SIZES DIPLO: CALIFORNIA EP 02/08/2018 Fonts & Sizing

MERCHANT The Diplo California EP art uses Merchant ABCDEFGHIJKLMNOPQRSTUVWXYZ for track titles and Soin Sans Pro for all other copy. abcdefghijklmnopqrstuvwxyz 1234567890!? • In digital formats, fonts should be sized in increments of 5. • In print formats, fonts should be sized in SOIN SANS PRO MEDIUM increments of 6. ABCDEFGHIJKLMNOPQRSTUVWXYZ • Download Fonts abcdefghijklmnopqrstuvzyz 1234567890!?

2018 © MAD DECENT 5 SECTION PROJECT DATE COLOR PALLETTE DIPLO: CALIFORNIA EP 02/08/2018 Color Palette

The following color palette has been created to compliment the paintings of Feburary James. Color should only be used with typography. Where as black and white should be used as background colors.

#000000 #FFFFFFF #a61c20 #572972 Pantone Process Pantone 1807 C Pantone 267 C Black

#ffcb05 #03733c #59aee1 #fabda7 Pantone 123 C Pantone 356 C Pantone 2915 C Pantone 489 C

2018 © MAD DECENT 6 SECTION PROJECT DATE SINGLE AND EP ART DIPLO: CALIFORNIA EP 02/08/2018 EP & Single Art

Download single art

Download EP art

2018 © MAD DECENT 7 SECTION PROJECT DATE POSTER/WILDPOSTINGS DIPLO: CALIFORNIA EP 02/08/2018 Poster/Wildpostings

Posters will focus on artwork. Strategy behind poster series is to remain esoteric and minimal as to not have text claiming “OUT NOW” etc... and to have consistent imagry to promote and make EP artwork iconic.

2018 © MAD DECENT 8 SECTION PROJECT DATE DIPLO: CALIFORNIA EP 02/08/2018

Social Media Banners

• Social media banners are zoomed in crops of Feburary James’ artwork. • Each artist will have their own set of banners to promote on their social channels. • Download EP social media banners • Download singles social media banners

2018 © MAD DECENT 9 SECTION PROJECT DATE VISUALIZERS/YOUTUBE PLAYERS DIPLO: CALIFORNIA EP 02/08/2018 Visualizers/Youtube Players

• Visualizers or youtube players explore Febuary James’ art upclose and personal. • Preview

2018 © MAD DECENT 10 SECTION PROJECT DATE VIDEO TITLE CARDS DIPLO: CALIFORNIA EP 02/08/2018 Video Title Cards

• Title Cards are opaque black background with white typography and one color pop that goes with the music videos’ color palete. • Diplo is typeset in Merchant • Title of song is typeset in Merchant • Featured Artist is set in Soin Sans • Download title cards

2018 © MAD DECENT 11 SECTION PROJECT DATE INVITES DIPLO: CALIFORNIA EP 02/08/2018 Event Invitations/Announcements

• Invitations/announcements use a three column grid.

• One-third of the invitation or announcement is Febuary James’ art.

• Two-thirds of the invitation or announcement is copy on black.

• All typography is uppercase and text is white and a pop of color from brand color palette. • Download Invitation/Invite

Jacket uses Feburary James’ art. Vinyl is transparent purple. Pop color of typography on label is purple from brand color palette.

Vinyl is gatefold and opens up to all artists’ portraits by Feburary James. Vinyl is transparent purple. Pop color of typography is purple on label from brand color palette.

Back of Vinyl is black with purple embossed UV spot color.

Billboards use Febuary James’ art as a square. Remaining space is filled with black and logotype. “DIPLO” of logotype is white while “california” is any color from brand color palette that compliments art.

Thank you :o)