t has been a decade since Preservation Foundation began providing funding for projects and programs to improve the quality of life on the and the surrounding I seven counties. This report to the community is a review of activities and key results from the investment of these charitable resources between 2002 and 2012.

LEADERSHIP LANGUAGE REVITALIZATION CULTURAL TOURISM DOWNTOWN REVITALIZATION ENTREPRENEURSHIP FINANCIAL LITERACY 21st CENTURY SCHOOLS RTCAR GENERATIONS QUALLA DEVELOPMENT

ESTABLISHMENT OF THE CHEROKEE Cherokee Preservation Foundation and Crafts, the Museum, the Drama and Village PRESERVATION FOUNDATION Total Giving 2002-2012: $58 million had wonderful products and programs, but the Cherokee Preservation Foundation (CPFdn) was facilities were dated and not up to par. Ten years established on November 14, 2000, as part of the Second later, I see a very different picture. With the support of the Amendment to the Tribal-State Compact between the Eastern Cherokee Preservation Foundation and the Tribe, I see Band of Cherokee Indians (EBCI) and the State of North Environmental world-class facilities being used to deliver even higher Preservation Carolina. The Compact determined that a percentage of quality programming and people who are pleased 145 grants revenues from the newly inaugurated gaming enterprise Cultural to see visitors and very accommodating. And I am would be used for broad community enhancement. 21% Preservation extraordinarily pleased to see the Foundation’s focus CPFdn created a Board of Directors to guide its work, and Economic 357 grants on leadership development which is essential for hired Executive Director Susan Jenkins and other initial Development / 48% continued progress.” Hunt concluded: “The crowning staff in 2002. A funding program was designed and the Employment achievement in the Compact between the Tribe first grants were given that same year. Opportunities and the State was the idea for Cherokee Preservation 279 grants Foundation to be established.” 31% herokee Preservation Foundation is a unique organization We are happy to share in every sense. No other Indian Tribe in the country carries “C this story about the a state compact mandating gaming proceeds are directed toward improv- steps forward that we are ing the quality of life of Tribal people and their neighbors. The Foundation making together with our has fulfilled this mandate responsibly and creatively - under wise and steady community. leadership. By adopting cherished Cherokee core values as guideposts, the On behalf of the Cherokee Foundation has become a strong force for positive change. Preservation Foundation Ben Sherman, Oglala Lakota ” staff and board, past and present, ACHIEVING THE FOUNDATION’S MISSION Brenda OocummaBrenda The mission of Cherokee Preservation Foundation is “to preserve our Governor James Hunt pays a visit to see the results of native culture, protect and enhance our natural environment, and Cherokee Preservation investments – in Qualla Arts and create appropriate and diverse economic opportunities – in order to Susan Jenkins Crafts, around the Qualla Boundary and across the improve the quality of life for the Eastern Band of Cherokee Indians Executive Director western NC region – over the past decade. and our neighbors in western North Carolina.” This is achieved by balancing the ways of Cherokee culture and history with the pursuit of new opportunities. Over the past 10 years, almost half of CPFdn’s grants have supported cultural preservation programs that are reviving and enhancing artistic traditions, encouraging widespread learning of the , cultivating Cherokee youth, and teaching Cherokee heritage and culture. Significant investments have been made LOOK INSIDE . . . in building and diversifying the local economy, as well as preserving the WHAT THE FOUNDATION AND GRANTEES HAVE ACCOMPLISHED natural environment that has sustained the Eastern Band for centuries. Above the river timeline (that symbolizes the journey taken by CPFdn and the community) – GA-DU-GI 2002-2012 Sections on Cultural Preservation (Leadership, Language), Economic Development (Cultural The Cherokee word ga-du-gi has multiple meanings: working together, Tourism, Downtown Revitalization, Entrepreneurship, Financial Literacy, and 21st Century helping hands, and community. It is the essence of the Foundation’s Schools), and Environmental Preservation (RTCAR and Generations Qualla) service to EBCI members and to the surrounding seven western counties. HOW THE FOUNDATION WORKS At the end of the last century, Governor James Hunt led the creation of Below the river timeline – Sections on the varied and critical roles the Foundation plays CPFdn; he returned recently to check on its progress. “When I last visited (Partnerships, Community Planning and Convening, Capacity Building) Cherokee 10 or so years ago, the cultural organizations like Qualla Arts conference, which promotes leadership learning and development. Additionally, youth councils seeded three years ago by CPFdn in Swain CULTURAL PRESERVATION and Graham counties are active and growing, and council-creation efforts PREPARING NEW CHEROKEE LEADERS are underway in Jackson, Macon, Haywood, Cherokee and Clay counties. The seven county youth councils along with Cherokee get together APPROACH: annually for leadership skills training and are planning a regional project. CULTURE-BASED KEY RESULTS: Youth councils in Cherokee and surrounding counties are LEADERSHIP actively addressing community issues, learning from one another, and DEVELOPMENT working together on regional projects. To help ensure that the Cherokee PARTNERS: EBCI Extension Center and NC Cooperative Extension offices way of life continues, new native throughout the region. leaders are being cultivated to assume future roles of The JONES-BOWMAN LEADERSHIP e’ve been struggling responsibility. The Foundation has AWARD was established in 2007 for “W to preserve what’s developed a culture-based, life-long college-age students, to honor the important. Now, it’s wonderful learning continuum for teenagers memory and leadership of Principal what is happening with our through adulthood. The program Chief Leon Jones and Jim Bowman, young people – strengthening is grounded in Cherokee values (see box on page 3) and features local both members of the EBCI and founding their leadership skills culturally, elders sharing Cherokee customs and history. The result is a growing members of the Board of Directors of economically, historically, pool of citizens who embrace traditional Cherokee values and have a Cherokee Preservation Foundation. socially and through the lan- Selected through a nomination process, commitment to selfless leadership in the local community. guage. It’s going to make them Fellows each create an individualized better leaders. The approach PROGRESS IN LEADERSHIP leadership learning experience that that the Cherokee Preservation The first leadership effort by CPFdn was the COSTA RICA CULTURAL includes training, volunteer service, Foundation is taking, it’s a good EXCHANGE program, started in 2005 as a challenging and rewarding academic pursuits, and travel. Each way to pass it on. A lot of this experience for Cherokee and other western North Carolina youth, ages class of Fellows completes a community 14 to 17. Many of the participants have never been out of western North service project, such as the recent has been dormant, in the Carolina before they travel to Costa Rica on the 10-day eco-study tour, creation of rain barrels for Cherokee shadows… just wanting to where they stay at EARTH University and learn renowned sustainability elders’ gardens. come out. It’s like a storyteller practices and visit with indigenous tribes to experience local cultures. who stopped talking… now Each year the students and chaperones hold multiple fundraisers and KEY RESULTS: 17 undergraduates have we can go back in and finish now are practicing the concept of ga-du-gi by sharing with indigenous participated; seven have completed the the story. Jones-Bowman program and graduated tribes. Recent program participants delivered boots – Marie ,” EBCI Member purchased with funds they raised – to a Costa Rica school. The program is growing in interest and impact; last year the most applications ever (42) were received.

KEY RESULTS: Served 112 youth, who were accompanied by 40 chaperones. Participant evaluations report increased confidence, appreciation for their own heritage, and a desire to travel and be more involved in the world outside Cherokee.

PARTNERS: EBCI Extension Center; Cherokee Central Schools; and area schools. The CHEROKEE YOUTH COUNCIL (CYC) was established in 2007 to empower local youth to have a voice on issues that matter to them. This local group has Photo left: Kevin Jackson. Photo right: Bear right: Allison Jackson. Photo left: Kevin Photo 12-20 youth members who helped create and participate Teenagers and adults are benefiting from the culture-based in the Go-Green-Team recycling and community clean-up leadership development continuum created by Cherokee initiative, as well as a teen pregnancy prevention video Preservation Foundation, which originated with the Costa project that has reached over 100 youth. The CYC attends Rica Cultural Exchange program (left) and now includes the annual United National Indian Tribal Youth (UNITY) The Right Path program for adult EBCI members (inaugural group, above). KEY MILESTONES OF CHEROKEE PRESERVATION FOUNDATION’S FIRST TEN YEARS

2002 2003 Staff hired and first First Community First grant to cultural grants made Celebration entities

ABOUT THE ILLUSTRATIONS EBCI artist Shan Goshorn painted the flowing Financial Literacy (symbolized by a Cherokee Goshorn, who lives in Oklahoma and often river timeline graphic (above) as well as the nine wampum belt), 21st Century Schools, visits her family on the Qualla Boundary, is an icons, which represent the major programs and Revitalization of Traditional Cherokee Artisan accomplished artist who addresses aspects initiatives Cherokee Preservation Foundation Resources (RTCAR), and Generations Qualla, the of her heritage, from traditional spirituality to has helped establish in its first 10 years: Culture- newest program that encourages sustainable educating mainstream audiences about Native Based Leadership Development, Cherokee practices. The timeline on pages 2-11 shows American people. She earned her B.F.A. from Language Revitalization, Cultural Tourism, key dates for program activities during the Cleveland Institute of Art. Downtown Revitalization, Entrepreneurship, Foundation’s first decade.

2 from college, earning degrees in various fields; five program graduates KEY RESULTS: continue as mentors to current and future Jones-Bowman Fellows. u Seven adults were nominated and completed the inaugural Right Path program. PARTNERS: Volunteer mentors from the community; Cherokee u Central Schools; EBCI Tribal Education office; surrounding high schools; Participants called The Right Path “transformative,” saying they have a Southwestern Community College and Western Carolina University’s deepened understanding of Tribal identity and how cultural values are Cherokee Center. developed and implemented throughout one’s life. To share and build on their learning, each graduate will conduct cultural presentations for The most in-depth future Right Path programs. CPFdn leadership u The Right Path has a new home within the Oconaluftee Institute of endeavor has been Cultural Arts (OICA) at the Cherokee Southwest Community College

creation of THE OocummaBrenda building, and a newly appointed full-time director. RIGHT PATH, a year-long adult PARTNERS: Local Cherokee elders and leaders provide the content for leadership program this program. that bridges past and present by exploring Since 2005, CPFdn has spearheaded CHEROKEE DAY OF CARING each Cherokee cultural year, coordinating up to 300 volunteers to assist neighbors in need in 10 traditions while EBCI communities, and honoring local heroes. Projects include garden also introducing planting, home repairs, and other expressions of the ga-du-gi tradition. contemporary KEY RESULTS: 1,200 volunteer participants have assisted with 68 leadership projects development competencies. Right PARTNERS: EBCI Tribal government; Harrah’s Casino; Cherokee Boys Path participants Club; EBCI members. meet two days per month to learn about Cherokee REVITALIZING CHEROKEE LANGUAGE cultural themes presented by elders APPROACH: and other experts. KITUWAH PRESERVATION The program AND EDUCATION covers cultural values, Cherokee PROGRAM Sky Kanott social systems and Top: Once mentored by Carmaleta Monteith (center), former A study funded by Cherokee gender roles, the Jones-Bowman Fellows Kevin Jackson and Sky Kanott are now Preservation Foundation (CPFdn) Cherokee language, Jones-Bowman Mentors themselves. Bottom: Cherokee Youth in 2006 confirmed that the Tribe’s governance, healthy Council members learn new skills as they prepare to interview native language was threatened living, artistic applicants who want to join the group. with extinction, due to there being expression, the just 400 living fluent speakers of natural world and environ- The following CHEROKEE CORE Cherokee, the large majority of ment, sports and recreation, VALUES are taught throughout the whom were elders. The Kituwah storytelling and humor, and CPFdn leadership programming: Preservation and Education Program (KPEP) initiated a 10-year plan indigenous peoples and u Spirituality to identify and build programs that would revitalize the language as a their leadership initiatives, central and enduring feature of Cherokee life. Today, the Cherokee community programs and u Sense of Place language is being renewed through new instructional materials, Tribal heroes. The Right Path u Group Harmony teacher education, an established immersion school and also advances self-learning, u Strong Individual Character community-based classes. through various assessment u Honor the Past tools. The Right Path was PROGRESS IN LANGUAGE launched in 2010, following u Educate the Children The Kituwah Language Revitalization Initiative is an ambitious effort research on native traditions. u Possess a Sense of Humor to create from scratch the tools and techniques needed to introduce It will be an annual offering the complex Cherokee language into today’s education system. A with the goal of nurturing first challenge in the overall effort was that very little Cherokee had Cherokee leaders for the future. been written as educational tools, so materials had to be created to

2004 Vision Qualla Initial grant to Fund

PARTNERSHIPS resources to the table. Additionally, it is required Cherokee Preservation Foundation was established that all projects that receive Foundation funding in the spirit of partnership, under the Tribal-State have established partnerships with the Eastern Compact of 2000 that provided funding to Band of Cherokee Indians (EBCI), to ensure the improve the quality of life for people on the local community is involved and will benefit. The Qualla Boundary and in neighboring counties. partnerships serve a dual purpose – bringing others from the outside to Cherokee so they may Brenda OocummaBrenda The Foundation took the partnership approach Building partnerships has been critical to the success of to heart and at every step has sought to identify experience the unique culture and people, and programs and projects funded by CPFdn. Executive Director also helping connect Tribal members with the Susan Jenkins talks with EBCI Principal Chief Michell Hicks. others who can bring varied knowledge, skills and Partnerships continued on p. 4 3 teach to current standards. This was overall initiative’s measurement of use and accomplished by hosting gatherings of fluency of the Cherokee language. It is a elder speakers, who generously provided goal of CPFdn to increase the number of words, phrases and stories that were crafted community language classes and also the into instructional texts and resources. In interest in using Cherokee as part of the words of one local elder: “Speaking a everyday life. language means we have a culture. Having a culture makes us significant. There’s a lot CURRICULA AND INSTRUCTION – A of difference between people who have a major barrier to the expansion of Cherokee culture and people with a history.” language is the shortage of fluent and skilled language teachers. CPFdn has worked with IMMERSION LEARNING – Language Western Carolina University to create a is typically learned at home and in the Cherokee Language Program (see Key Results Knoxville Sentinel News community, but that was not sufficient to section, below). A significant success of the address the urgent need to save the dying WCU program has been to work at the state Cherokee tongue; the situation called level to get approvals and certifications, for an intensive program of teaching in including obtaining an agreement with

a structured school setting. CPFdn’s first OocummaBrenda the state university system by which all investment in language was in 2002 for 17-member schools will honor students who pre-kindergarten immersion and later have taken Cherokee in high school with grants focused on the planning and design certified teachers as meeting college-level of Kituwah Academy, a total-immersion foreign language entrance requirements. program that starts with infants and follows The WCU program leaders have also done them through elementary school. The an excellent job of sharing successes, focus on immersion of children is based challenges, new technologies and practices on the proven role of early language related to saving indigenous languages with acquisition in learning and retention. Today, multiple interested parties near and far. original attendees at Kituwah Academy have reached second grade and the Revitalizing the Cherokee language includes community-based classes KEY RESULTS: school’s leadership is developing materials (top) and the Kituwah Academy language immersion program (below) u First time identification, archiving and that starts with infants and follows them through elementary school. creation of Cherokee words and phrases for the third grade level. The EBCI has CPFdn supports a range of language programming. assumed financial support of the Kituwah for instructional use. Academy – including opening a beautiful u Original Kituwah Academy class members are now in second grade, school building in 2009 – but CPFdn continues support for instructional fluent in Cherokee, and being taught the N.C. Standard Course of developments and future planning. Study in their native language. u Community classes for second-language learners have increased in COMMUNITY BASED TEACHING AND LANGUAGE USAGE availability and enrollment. – At the heart of the language revitalization effort are those who grew up speaking Cherokee in the coves and forests of the Tribe’s homeland. u Through Western Carolina University, he Cherokee language revitalization effort of Shirley Oswalt is a native – A fully accredited post-secondary “T speaker who began quietly degree program and certification the EBCI is not only unique, it is hosting Cherokee language process for future teachers, which exceptional. It is, to date, in my classes in Little Snowbird, includes first-time Cherokee experience, one of the best nestled in a pristine corner of language textbooks, courses in Tribal efforts to restore the the Qualla Boundary. Wanting grammar and conversational mother tongue, and ensure to expand the program, Oswalt Cherokee, and scholarship culture continuity. I have great partnered with the Museum support for participants; admiration and respect for the of the Cherokee Indian to offer – Ongoing development of people engaged in the work. summer camps where young curriculum materials for use in It is, to many, a sacred respon- people learn and practice Cherokee language education from sibility to reclaim and nurture speaking Cherokee. In 2011, birth through adulthood, through the root of our culture and the camp implemented a immersion and community-based lifeways. EarlyLight Books Books EarlyLight newly developed language techniques; Gaby Strong CPFdn supports the creation of new instructional acquisition assessment tool; ” Dakota Wicohan tools – including this new book on colors – to teach this holds promise for the Cherokee language.

2005 RTCAR First Costa Rica Eco-Study Tour KPEP receives grant for language revitalization planning

Partnerships, continued broader region of western North Carolina and region with broadband internet, thanks to WNC EdNet world. various funding partners. Since inception, CPFdn has undertaken scores of u Land Trust of the Little Tennessee and partnerships, including: Wild South are regional environmental u The Qualla-T Customer Service Program organizations that are cooperating with EBCI through area community colleges and the people and programs. region’s hospitality industry. u CPFdn joined other funders in the Recession u WNC EdNet links public schools, colleges Response Fund to help human service groups and governmental facilities around the following the 2008 financial crisis. 4 – More than 350 students have taken entry level Cherokee language classes; 30 students have completed four levels of language instruction and represent a growing pool of potential teachers; two WCU students are now teachers at Kituwah Academy, and the Academy’s music teacher has created a new series of Cherokee songs, including a popular Christmas pageant; and two WCU students are now teaching Cherokee language at local high schools with the WCU-developed curriculum.

PARTNERS: KPEP; EBCI; Kituwah Academy; the many native and second-language speakers who are resources and instructors; Snowbird Community; Cherokee Central Schools; Smokey Mountain Elementary School, Swain and Graham High Schools, and other area schools; Museum of the Cherokee Indian; Western Carolina University. ECONOMIC DEVELOPMENT

CULTURAL TOURISM Shan Goshorn CPFdn provides significant support for the Southeast Tribes Cultural Arts Festival and Festival of Native Peoples, which bring many visitors to Cherokee to enjoy an authentic experience. APPROACH: ATTRACT VISITORS VIA These Hills script, and wardrobe replacements. CPFdn has also supported AUTHENTIC CHEROKEE CHA’s internal organization with strategic planning, staff and board BRAND development, and financial sustainability analysis. Cherokee Preservation Foundation KEY RESULTS: An iconic Cherokee cultural institution now has upgraded has used a two-part strategy to facilities and a stable organization that is prepared for successful seasons help cultural tourism grow into ahead. a local economic development engine. The Foundation has The oldest Native American artist cooperative – QUALLA ARTS AND made major investments in the CRAFTS MUTUAL, founded in 1946 – sparkles today with its upgraded community’s treasured cultural gallery and sales space, funded in part by CPFdn. The baskets and pottery attractions. A second major focus that fill the facility are locally made by Cherokee artisans who have has been a coordinated marketing demonstrated their skill to a selection committee that has responsibility program that promotes Cherokee as a destination for both family fun for upholding high standards for quality. Qualla was founded with the and high quality history and culture. The result is that more visitors purpose of creating a year-round market for Cherokee artisans and that are expected in Cherokee during summer 2012 and they will have a mission is being realized in the 21st Century thanks to CPFdn grants noticeably improved experience from a decade ago – being greeted that helped expand their website with an on-line store and point-of-sale by appealing signage, banners, and artistically painted bears; and attending an array of new or renewed facilities and events with more TRENDS AT CHEROKEE CULTURAL ATTRACTIONS culturally authentic programming and exhibits. Annual Visitation PROGRESS IN CULTURAL TOURISM 2011 2010 2009 2008 2007 A decade ago, the twin properties of the CHEROKEE HISTORICAL Cherokee Historical ASSOCIATION (CHA) – the Mountainside Theater (home of outdoor Association drama) and Oconaluftee Indian Village – were in poor repair and  36,827 39,270 49,653 51,690 50,416 appearance. The facilities have since been transformed through CPFdn outdoor drama and EBCI investments in physical renovations including: new theater seating; improved accessibility for mobility-challenged patrons; upgrades Oconaluftee 57,122 66,068 77,612 63,407 69,204 to ticketing, concession, and restroom facilities; rehabilitation of stage Indian Village production areas, lighting, audio and public address systems; and housing for seasonal performers. Support also has helped improve their artistic Museum of the 72,798 76,717 83,205 82,179 91,383 product – including training for performers and staff, a rewrite of theUnto Cherokee Indian

Cherokee Day of Caring begins WNC Nonprofit Pathways partnership forms

u An Artist Exchange with members of tribes in Additional partnerships throughout this report COMMUNITY PLANNING New England. focus on Cherokee language, artists and natural AND CONVENING u Carolina Business Assistance Providers helped resources, marketing by Cherokee cultural Cherokee Preservation Foundation supports local businesses add websites to promote their attractions, and capacity building for community “laying the groundwork” for successful projects products and services. organizations. through planning and convening. CPFdn u CPFdn also brings in resources for challenges supported the following efforts to help groups outside the scope of its mission, such as help- plan, network and learn from each other: ing to address healthcare issues facing the EBCI. Planning and Convening continued on p. 6

5 software that helps manage important to the Cherokee tourism-based economy. The Council is merchandising and accounting. taking a holistic approach – from tackling shared data collection for more In addition to selling, Qualla is targeted marketing to continually improving customer service – all to dedicated to teaching Cherokee build the base of visitors who come and have a positive experience, then craftmaking so that the traditions tell others and return to visit Cherokee again. are shared and continued. KEY RESULTS: In 2006, The Southeastern Tourism Society recognized CPFdn has consistently Cherokee as the Travel Attraction of the Year and the EBCI for visual supported Qualla’s Crafts excellence of its tourism marketing effort, which was funded in part by Education Program. CPFdn. Today, what started as isolated individual marketing efforts has

KEY RESULTS: Qualla Flyfishingthesmokies.net become a collaborative and data-based effort among cultural partner has renovated its shop organizations. The group is currently working at its highest level of space to improve the cooperation and effectiveness, and the partners and the collaborative experience of visitors, continue to get stronger. uses technology for PARTNERS: Cherokee Historical Association; Qualla Arts and Crafts marketing and sales, and Cooperative; Museum of the Cherokee Indian; EBCI Travel & Promotion; hosts artist-led classes EBCI Transit; EBCI Parks and Recreation; EBCI Fish and Game; Cherokee and demonstrations to Chamber of Commerce; Sequoyah National Golf Club; Blue Ridge promote and celebrate National Heritage Area; Smoky Mountain Host. the unique and extraordinary talent and heritage of Cherokee crafts. Qualla has also REVITALIZING DOWNTOWN increased its organization capacity with board CHEROKEE’S CORE development, APPROACH: committee structures, Dick Klaas and operational Cherokee Preservation Foundation has helped tourism MAKE DOWNTOWN effectiveness. entities on the Qualla Boundary attract more visitors and provide a positive and authentic Cherokee experience. ATTRACTIVE FOR The MUSEUM OF THE Support includes funding tourism marketing efforts VISITORS AND LOCALS CHEROKEE INDIAN has (above) and the significant renovation of facilities such as the Mountainside Theatre. With cultural tourism key to the continually improved its Qualla Boundary’s economic future, quality and offerings over Cherokee Preservation Foundation the years, the recent addition being an Education Wing that is filled with has been working with the Eastern teaching and learning facilities, supported by CPFdn. Other highlights Band of Cherokee Indians (EBCI) achieved over the past decade with support from CPFdn have been Planning and Development Office to development of the Emissaries of Peace exhibit, archival facilities to store renovate the downtown and retail artifacts and crafts, and redesign of the Museum website. The Museum areas of Cherokee so they have a has also been instrumental in the CPFdn-funded Snowbird Cherokee more traditional village appearance. Language Program and the annual Southeast Tribes Cultural Arts The result is a more vibrant and appealing downtown Cherokee that Celebration, which features arts and crafts, storytelling, and traditional is seeing increased visitation and sales. dance. Additionally, CPFdn has funded several projects to improve the Museum’s operational effectiveness, which helped increase fundraising success for the Education Wing. PROGRESS IN DOWNTOWN REVITALIZATION It’s hard to remember what the “horseshoe” area of downtown Cherokee KEY RESULTS: An expanded Museum of the Cherokee Indian now looked like, now that it has been replaced with a welcoming fountain, has ample educational and archival facilities. It launched the highly plantings, and new building facades and stores designed to reflect local successful Emissaries of Peace exhibit – locally and on a nationwide tour traditional styles. Downtown revitalization became a top priority as – and continues to provide excellent outreach on Cherokee language and a result of the Vision Qualla planning process initiated and led by the arts, as well as doing independent fundraising. Foundation in 2004. Community members participating in the planning effort determined that necessary improvements should include façade A large investment toward increasing cultural tourism has gone into and roof renovations throughout downtown, pedestrian-friendly marketing Cherokee as a destination. Today’s coordinated advertising walkways, more plantings and seating, and directional signage. The campaign is led by the GREATER CHEROKEE TOURISM COUNCIL Foundation provided resources to help the community address these which includes the entities above and now represents nine organizations initial priorities. CPFdn also invested in: upgrading the Cherokee Transit

2006 WNC EdNet Cherokee Friends Leadership program convenings

Community Planning and Convening, continued Distinguished national u Vision Qualla (2004) was the basis for future culture, to enhance the work of the guests came to a CPFdn cultural heritage tourism and entrepreneurial three cultural entities and their convening to share their development programming in Cherokee. joint marketing effort. This con- experiences and perspec- tives about culture-based Community participants articulated Cherokee vening also spurred the Cherokee learning for adults with values in writing for the first time, and the EBCI Friends program, Cherokee local participants. Left to Tribal Council adopted them. Chamber of Commerce, banners right are David Gipp, Joe Garcia, CPFdn Executive u A year later, the Heart of Cherokee community and signage throughout the cultural Director Susan Jenkins, planning process produced a Cherokee brand district, and an overall improved Laura Harris, and Manley Begay. based on traditional Cherokee values and visitor experience in Cherokee. 6 ENTREPRENEURSHIP APPROACH: LENDING AND TRAINING FOR DIVERSE, LOCALLY OWNED BUSINESSES To help build small businesses and a healthy local economy, the Qualla Boundary needed its own source for investment dollars and technical assistance. Cherokee Preservation Foundation helped create the Sequoyah Fund as a permanent, certified Community

Nancy Foltz hrough their support of the Development Financial Institution Downtown Cherokee has been transformed, with the Sequoyah Fund, Cherokee “T (CDFI) that helps local people in Riverbend area developed by the EBCI and enhanced Preservation Foundation has helped through grants from Cherokee Preservation Foundation ways that traditional banks cannot. -- including façade and roof renovations, a fountain, many people start businesses and The Sequoyah Fund has grown to pedestrian-friendly walkways, landscaping, seating and manage their money successfully. In manage a loan portfolio over $9 other amenities. addition, they represent a long-term million, with $5 million of the total resource for the Eastern Band of amount provided by the Foundation system so visitors and local residents can Cherokee Indians and based on the and the remainder leveraged from park and ride; decorative streetlamps and successes of the last 10 years, federal government sources. Today, energy efficient lighting fixtures throughout I fully expect them to continue to the Sequoyah Fund helps start downtown; and continuing greenway support key leadership, economic and support innovative small development. In a related effort during development, financial education, businesses and emerging industry 2006, the Foundation helped establish sectors in order to provide good, the Cherokee Chamber of Commerce so and cultural preservation projects over the next 100 years. sustainable jobs for local people local businesses could unite and develop in Cherokee and the surrounding

Brenda OocummaBrenda Sarah Dewees, First Nations new avenues of promotion and business ” region. development. Development Institute herokee Preservation KEY RESULTS: “C Foundation has had a PROGRESS IN ENTREPRENEURSHIP u The Riverbend area developed by the profound impact on efforts to revitalize downtown Cherokee When Cherokee Preservation Foundation helped launch the Sequoyah EBCI had its grand opening in 2008. Fund in 2004, it initially provided a small number of low interest business and promote strategic eco- u The streetscape project in the cultural loans to help downtown retail operators upgrade their exteriors. The nomic development. Through district is near completion. Sequoyah Fund has since expanded to be not only a major source their resources and support, of business lending but a u Utilities have been buried, and there multiple strategic efforts have strategic, regional force in is a noticeable improvement in the culminated in highly successful economic development. attractiveness and walkability of the projects. These projects A hallmark of the Sequoyah main commercial area. resulted in opportunities for the Fund has been and will u Tribal levy (sales tax) income has risen Tribe and its members, while continue to be hands-on training and community-based development every year since work on downtown creating lasting impressions efforts, provided through a close partnership with the EBCI Business revitalization commenced. for visitors. We look forward to Development office. Specific programming offered includes: u Local and visiting children and continuing to work with such a u One-on-one assistance with coaching on business start-up and growth families are enjoying the outdoor great partner. u Hosting of a Business Plan Competition with three area community amenities Jason Lambert ” EBCI Economic colleges, and helping the EBCI Business Development Office PARTNERS: EBCI; Cherokee Chamber of Development Director implement a Business Plan Competition at the Cherokee High School Commerce; Sequoyah Fund u Business training for hundreds of participants on: Local Medicinal Herbs/Flora/Supplements; Government Programs and Certification;

2007 Cherokee Youth Council First Technology in the Classroom conference

u The Generations Qualla (2008) convening 441 corridor to make it more attractive and safe. brought together EBCI departments and others u Cherokee Language Symposia and Leadership to explore how to reduce energy use and costs Convenings hosted representatives from across and have more sustainable practices on Qualla Indian Country, researchers and instructors Boundary. from varied universities and programs to share u Mountain Landscapes (2009) brought together their learning, challenges and successes – which

citizens, local governments and funders to helped shape the local language and leadership OocummaBrenda address the challenges of proper land use. In programming now being offered. The Foundation funded sessions where students learned about regional planning and provided input about how the Cherokee, youth discussed redesigning the U.S. Highway 441 corridor should be developed. 7 FINANCIAL LITERACY APPROACH: TEACHING YOUTH MONEY MANAGEMENT SKILLS With the arrival of the casino and the distribution of a percent of profits to enrolled EBCI members, the need for more knowledge about personal finances became critical. In response, CPFdn provided funding for creation of Qualla Financial Freedom. The result is a long-term high quality and entertaining educational program about Brenda OocummaBrenda money management, which youth receive in school and also must Tribal Grounds coffee house and SEQUOYAH FUND other local businesses are succeed- complete before they can access their Tribal earnings. Since inception, Cherokee Preservation Foundation has ing, thanks to the help of training provided $5 million to the Sequoyah Fund to invest in loans provided by the Sequoyah Fund, a PROGRESS IN FINANCIAL LITERACY Community Development Financial to local businesses and entrepreneurs. The Sequoyah Fund When the casino was built in Cherokee in 1997, with it came opportunity has received other funds for a total portfolio of Institution that receives much of its $9 million. This resource has created 568 jobs. funding from CPFn. and resources. A special challenge emerged with the establishment of the Minors Trust Fund, which provides for every EBCI member – from birth Business Type # Jobs Created Indianpreneurship – – to receive annual earnings that are released in a lump sum at the age of Construction-Related 200 Culturally-Based Skill 18. One of the first grants made by Cherokee Preservation Foundation in Construction-84; Façade-66; Home Rehab-12; Painting-10; Development; Financial Skills; 2002 was for Qualla Financial Freedom, including costs of start-up staff as Masonry-8; Trailer Park-8; Guttering-6; Plumbing-6 Marketing; Getting Retail well as program and curriculum development. A range of programs was Retail 48 Right/Pricing/Projecting Sales; created to help youth with handling financial choices. Creative and fun Business Start-up Basics; Services 48 offerings were developed on how to budget, purchasing and financing Small Business Taxes; and Bio Daycare-10; Salon-8; Wrecker Service-8; Kennel-6; a car, tax requirements, investing, and more. The EBCI funded a position Dentist-4; Bookkeeping-4; Computer Sales and Repair-4; Diesel, among other topics that transformed the seed concept from Qualla Financial Freedom into Services-2; Roadside Cleanup-2 an effective, ongoing financial education program calledManage Your KEY RESULTS: See chart Accommodations 42 EBCI Money. The web-based curriculum was developed for the EBCI with for a list of jobs created in Motel-26; Campground-10; Cabin Rental-6 assistance from First different businesses due Arts & Communications 38 Nations Development to CPFdn support of the Art Studio-8; Video Productions-8; Institute. Sequoyah Fund. Ultimately, Custom Printing-6; Publications-6; Dance Studio-4; Native Jewelry-4; Communications-2 the Fund aims to reach KEY RESULTS: Qualla

$20 million in assets so it Cole-Talley Tammara Entertainment 38 Financial Freedom can be self-sustaining with Attractions-22; Entertainment-12; Travel-4 (QFF) became a long- interest earned covering Manufacturing-Related 36 term partnership of N.C. administrative costs while Manufacturing-16; Trucking-8; Logging-4; Cooperative Extension also continually growing the Paint Vehicles-4; Heavy Metal Customs-4 and the EBCI ensuring, portfolio’s value and jobs Outdoor Services 30 that that teaching produced. Landscape/Lawn Care financial management would be a core module Dining 30 PARTNERS: Sequoyah Restaurant-24; Internet Café-6 in the Cherokee Central Fund; Mountain Bizworks; Schools curriculum. Food 28 Cherokee Business Develop- The EBCI Tribal Council Grocery-20; Produce Company-4; Trout Farm-4 ment Center; Cherokee Trent Huskey and James Shook learn about the complexities took the step in 2010 of buying real estate at a Money Mo$h event that is offered Other 30 Central Schools; Community to make Manage Your as part of the Qualla Financial Freedom financial literacy Funeral Home-10; Home Office-10; and 10 more Colleges - Southwestern, EBCI Money on-line a program. TOTAL JOBS CREATED 568 Haywood and Tri-County

2008 Grand opening of Riverbend Generations Qualla Jones-Bowman Leadership and Riverwalk Award Program

During the annual Cherokee Day of Caring, Tribal members and other volunteers help neighbors in CAPACITY BUILDING need in 10 local communities. Partners in the Day Cherokee Preservation Foundation provides the of Caring have included EBCI Tribal government, Harrah’s Casino, Cherokee Boys Club, and EBCI funding but it is up to the recipient organizations members. to implement projects. In an effort to help grantees be as successful as possible, CPFdn offers ongoing technical assistance, including skills training in planning, leadership, financial management, and other areas. The Foundation Brenda OocummaBrenda 8 requirement prior to youth having obtaining their designated per capita funds (they must also graduate from high school). The QFF program has a bright future with a professional manager and a five-year strategic plan in place.

PARTNERS: EBCI Extension Center, which works with youth; OnTrack Financial Education and Counseling, which helps individuals get out of debt; and Western Carolina University’s Cherokee Center; First Nations Development Institute.

21ST CENTURY SCHOOLS APPROACH: BROADBAND

TECHNOLOGY, OocummaBrenda The Foundation funds technology tools and related teaching methods to help students in CURRICULA AND the region be prepared to compete in the global economy. CULTURE high school grades adopted the enhanced curriculum approach. Also at While preserving Cherokee the new school, technology is a core learning and teaching tool, thanks history and culture is critical, it is to CPFdn funding for 400 student computer work stations as well as also essential to prepare the next SmartBoards for teachers to use in the classrooms as a way to provide generations to think and work interactive learning. effectively in the fast-changing 21st Century. Cherokee Preservation Foundation grants also helped INFUSE NATIVE CULTURE INTO THE Foundation has made major PUBLIC SCHOOL SETTING, with authentic Cherokee aesthetic touches investments in regional broadband technology, local teacher training, and throughout the new school building; enhancements to the curriculum and campus at the new Cherokee Central support for a vibrant music program; he wisdom and long-term Schools location. The result is more technically savvy students, stronger and a popular basket making class “T worth of Cherokee curriculum and teachers, and a culturally enhanced school building. that has produced 12 young artisans Preservation Foundation has been who practice the challenging double- exhibited through hundreds of PROGRESS IN EDUCATION weave basketry method, which was high-impact investments during its previously threatened with extinction first 10 years of operation. Many CPFdn supported the construction of a dedicated broadband connection, due to artisans passing on. WNC EDNET, that brings together 60 educational sites – primarily public of these projects – for example, the schools, colleges and administrative offices – within the six westernmost KEY RESULTS: WNC Education Network – could counties of North Carolina and the Qualla Boundary. This partnership u Cherokee Central Schools have not have come to life without with Western Region Educational Services Alliance (WRESA) helps more accomplished teachers who Foundation funds and their leaders’ ensure that rural students in western North Carolina can achieve the surpass NC state regulations. vision. same levels of learning as students in more urban areas and compete ” Bill Gibson in our global society. In addition to providing the equipment, CPFdn is u Student test scores and graduation rates are on the rise. Executive Director, supporting training among regional educators and students in how to Southwestern Commission utilize technology in the classroom including Technology in the Classroom u Technology is an active part of conferences, student technology competitions, projects in which students learning, and remote classrooms teach educators how to use Web-based tools, and school web sites with throughout western North Carolina have access to a whole world of student-generated content. information. u During the past decade, the Foundation helped raise the bar on Cherokee culture is a continuing part of the public school experience CURRICULUM STANDARDS AT CHEROKEE CENTRAL SCHOOLS. on the Qualla Boundary. Beginning in 2004, CPFdn supported training for high school teachers in how to integrate course work in math, science and the humanities PARTNERS: WRESA, Cherokee Central Schools; Bill and Melinda Gates via a hands-on, project approach (spurred by a Bill and Melinda Gates Foundation; Southwestern Commission; Swain County Schools; Foundation program that CPFdn helped attract to Cherokee.) By fall Burroughs Wellcome Fund; NC Science, Math and Technology 2009, when the new Cherokee Central Schools campus opened, all four Education Center.

2009 Cherokee Central Schools Energy audits of tribal Grant for significant reduction curriculum & technology buildings of energy consumption on the grants Qualla Boundary

has developed two approaches to strengthening u Building capacity and capabilities within community organizations, based on the different grantee organizations targets they are trying to reach. u Increasing individuals’ ability to plan projects, achieve best outcomes, and complete projects SKILL BUILDERS is a series of classes just for on time, within budget local Cherokee leaders, to address needs they identified. The Skill Builders program now has a u Applying this learning for community benefit Since Skill Builders’ inception, there have been

nine-course curriculum and was launched in 2009, OocummaBrenda 217 enrollments, and Foundation applications and Skill Builder participants work on a personality with the objectives of: assessment exercise. projects have steadily improved as a result. Capacity Building continued on p. 10 9 outcomes but there is a major leap in new knowledge of how to ENVIRONMENTAL successfully grow these resources. u RTCAR is partnering with educational institutions to promote cross generational peer-to-peer sharing on traditional harvesting PRESERVATION techniques. RTCAR continues to participate and host eight to 10 REVITALIZATION OF TRADITIONAL educational opportunities annually. u RTCAR has worked with CHEROKEE ARTISAN RESOURCES (RTCAR) teachers and students to learn the biology and APPROACH: science around planting and harvesting traditional EXPANDING NATURAL foods and materials such RESOURCES NEEDED FOR as river cane for artists to CHEROKEE ARTS use when making a single and double-weave basket. A top priority at the Foundation’s inception was to help protect and u It also continues to expand the making and marketing support the Cherokee of Cherokee art and crafts including Central Schools baskets, pottery and other items that ethnobotany curriculum, Dennis LTLT Desmond, the Cultural Summer RTCAR has expanded the supply of river cane available embody and reflect the unique native to EBCI basket makers and long-time artisans are shar- culture. It was soon determined, School program, and ing traditional harvesting techniques with newer ones. however, that developing more basket weaving classes at artisans meant more resources would be needed and the available river Cherokee High School. cane, white oak, clay and natural dyes (bloodroot and butternut, among u In sum, a new network of leaders and organizations is dedicated to others) were already insufficient. In 2004, this need gave birth to the building awareness and addressing the need for Cherokee artisan initiative called Revitalization of Traditional Cherokee Artisan Resources resources over the long-term. (RTCAR), a multi-year investment to help restore the traditional Cherokee u he RTCAR program is balance between maintaining and using natural resources. Today, RTCAR is also working on its own unique in using a broad- the result is a significant increase in awareness about the need for internal capacity, having moved into “T natural resources to support the arts, new partnerships, and a more the EBCI Extension Center during based approach to ensure that reliable base of several plants used in Cherokee crafts. 2010 and focusing on raising money traditional artisan activities from new sources to continue its aren’t lost over time. The pro- work. PROGRESS IN ARTISAN RESOURCES gram invests in both human and natural resources. Knowledge PARTNERS: RTCAR is reliant on its RTCAR (pronounced “r-t-car”) is different than other focus can’t replace the physical ma- partners to accomplish its goals. areas of CPFdn because it has required creating an initiative terials that are needed by the with staff, advisory board, and resources versus just giving They include: Qualla Arts and Crafts; artisans. Therefore, the RTCAR grant money to an existing organization. The first task of Land Trust of the Little Tennessee; program invests in projects to RTCAR was to help people understand the problem N.C. Cooperative Extension; and identify partners with the knowledge and skills University of Tennessee; ensure the sustenance of crucial to help address it. Over the past seven years, American Whitewater; species that provide artisan ma- RTCAR has done research and programming on Marble High School; terials – such as butternut, white sustainable planting and harvesting techniques, Chattooga Conservancy; oak, and bloodroot, all of which as well as a variety of education efforts from Cherokee Central are important for Cherokee bas- youth classes to bringing experts together to Schools; EBCI (Cultural ketry. I believe that this balanced create long-term solutions. Resources); Hiwassee approach will have a significant River Watershed positive impact on Cherokee arti- KEY RESULTS: Coalition; Watershed sans and keep cultural traditions u RTCAR has helped identify approximately Association of the alive within the Eastern Band of ; U.S. Forest 8,000 culms, or stalks, of usable river cane for . Cherokee artists; the goal is to provide at least Service; Asheville Art Museum. Scott E. Schlarbaum, Professor, 15,000 culms, determined to be an ample supply ” Department of Forestry, for the number of current Cherokee artists. A new generation has learned to weave signature Cherokee baskets thanks Wildlife & Fisheries, u Experimental plantings in river cane, white to RTCAR’s support of Cherokee High University of Tennessee School’s basket making program.

oak, bloodroot and butternut have had mixed Beth Johnson

2010 The Right Path Initial business plan competition Skill Builder classes for community college students begin

Capacity Building, continued CPFdn helped start WESTERN NORTH board leadership, advocacy, human resources, CPFdn and other local philanthropies. Several CAROLINA NONPROFIT PATHWAYS in financial management, communications, fund Cherokee groups have taken advantage of these 2006 as a way to provide education and training development, and evaluation). Other services resources including Cherokee Historical for leaders of community organizations around include on-site tailored consultancies to help Association, Qualla Arts and Crafts, Vocational the region. The motto of WNC Nonprofit organizations address specific needs from financial Opportunities of Cherokee, and, most recently, Pathways is “strong organizations create strong management to strategic planning. This Kituwah Academy. communities.” Pathways’ offerings include “capacity building” support is offered free or Fundamentals courses on core topics (planning, low-cost thanks to the funding partnership of

10 u An office-based GENERATIONS QUALLA recycling program has been instituted APPROACH: in Cherokee Tribal SUSTAINABLE programs and PRACTICES TO PRESERVE departments, spearheaded by AND RENEW THE the Cherokee Youth NATURAL ENVIRONMENT Council For generations, the Cherokee u Certificate program people have honored their natural in sustainable environment. Cherokee Preservation building practices, OocummaBrenda Foundation is working alongside now available The Cherokee Youth Council’s Go Green Team put the the EBCI to continue this practice – by taking classes Cherokee symbol that means “endless” on its shirts and on through programs that help ensure the recycling bins it has distributed to EBCI departments to at Haywood promote recycling awareness. land is developed appropriately, Community College waste is reduced and recycled, energy is conserved, and air and water u ince its inception, the quality are protected. Today, strategies and leadership are being put Solar panels and wind turbine in place to expand upon the sustainable energy practices that have demonstration projects planned for “S Cherokee Preservation been started on the Qualla Boundary. the Cherokee Welcome Center, along Foundation has served as a with kiosks to educate Tribal members national and regional model for and others about renewable energy PROGRESS IN ENVIRONMENTAL SUSTAINABILITY both its work and how it works. and other energy efficient options. Nationally, it is the model for In 2008, Cherokee Preservation Foundation launched the Generations u Development of EBCI Strategic Energy the use of gaming revenues for Qualla action plan for environmental improvements on the Qualla Committee, with a cross-section of community development in Boundary – in support of EBCI Chief Michell Hicks’ Qualla Environmental different departments meeting to plan Resource Proclamation (issued cultural preservation, economic and implement conservation practices. in 2006). Energy efficiency and and environmental programs. conservation are a key component u As a demonstration project, CPFdn Regionally, it is the model for of the program, with the early focus installed solar panels on its own working in partnership with its being energy audits and retrofitting building and has a Green Energy grantees and other organiza- of Tribal departments. A minimum Committee, which have resulted in tions. For the past 10 years, of 30 percent reduction in long- savings of nearly $4,000 in its first year. the Foundation has worked to term energy use is expected, after assure that the values and the PARTNERS: EBCI, Cherokee Youth Foundation dollars were matched by voice of the Eastern Band of the Council; Cherokee Children’s Home; $600,000 from combined EBCI and Cherokee have been and are federal government support. All 20 Land of Sky Regional Council; Museum represented ‘at the table.’ buildings now have programmable of the Cherokee Indian; Hiwassee Damon Lambert, chair of the EBCI’s Strate- thermostats and routine HVAC River Watershed Coalition; Watershed Becky Anderson, Founder” of gic Energy Committee (center) explores a maintenance, as well as new, energy Association of the Tuckasegee River; HandMade in America solar farm for ideas the EBCI could under- take in the future with Climate Corps efficient lighting. Many received Southwestern Fellows Erin Evans and Daniel Brookshire. replacement heat pumps, low-flow NC Resource bathroom fixtures, replaced or added Conservation and insulation, weather-stripping and door and window seals, added storm Development windows and occupancy sensors that control lighting, heat and air. Council; OocummaBrenda While the Qualla Boundary-wide program is just beginning, it has Environmental tremendous potential. The program should make a big leap with the Defense Fund; U.S. recent investment by CPFdn in a newly created position of EBCI Energy Environmental Manager, who is charged with finalizing and implementing an expansive Protection Agency. conservation program on the Qualla Boundary. CPFdn has installed solar panels on its annex to KEY RESULTS: demonstrate the impor- u More than 40 energy audits were performed on Tribal buildings, and tance of using alternative the subsequent upgrades have brought their efficiency up by 30 energy and to trim the percent or more Foundation’s energy costs.

2011 2012 Solar and wind turbine Former Governor James Hunt visits First Cherokee High School demonstration projects funded to see results of the Foundation’s business plan competition first decade of investments

ith the creation of the Cherokee Preservation Foundation 10 years ago, the Eastern Band “W of Cherokee Indians and nonprofits in the seven far counties of western North Carolina received an active, caring partner. From the beginning, the Foundation’s values and grantmaking investments have focused on improving the authentic Cherokee experience and way of life and on strengthening the capacity of the organizations that serve the far west. Pat Smith, former President, Brenda OocummaBrenda ” Community Foundation of Western North Carolina, CPFdn is a co-founder of WNC Nonprofit Pathways, which and co-founder of WNC Nonprofit Pathways helps nonprofits such as the Kituwah Academy strengthen their organizations by building their planning and other skills. 11 LOOKING AHEAD Cherokee Preservation Foundation has spent the past 10 years carrying of clear direction and stronger organizations sets the stage for a out a dedicated effort to improve the quality of life on the Qualla continuation and expansion of the CPFdn’s role and impact in Cherokee Boundary and in the surrounding counties. The preceding pages and the surrounding region. highlight the many programs and partners that are joining in this work. It is clear that considerable progress has been made in the three focus he Foundation has admirably served the people of the Eastern Band of areas of the Foundation’s philanthropy – Cultural Preservation, Economic “T Cherokee Indians and the counties in southwestern North Carolina. It Development, and Environmental Preservation. has also been an excellent model for the development of new philanthropic Today, looking around the community – at the emerging leaders, efforts for many American Indian tribes and Native organizations. revitalized downtown, improved cultural attractions, growing artisan Margaret Peake” Raymond traditions, and renewal of indigenous language, among many other things – you can see significant steps forward in protecting and enhancing the very special lifeways herokee Preservation and homeland of the Cherokee. A Foundation is nationally strong foundation has been built “C OocummaBrenda seen as a model for Native philan- through major investments in thropy. Their impact reverberates planning and implementing projects, throughout Indian Country and is a and building the infrastructure needed to sustain improvement over steady resource for others working the long term. to strengthen Native communities. Through values-based leadership But the work has just begun. The and capacity building approaches CPFdn has been learning from the Cherokee Preservation experience and has updated its Strategic Plan to set out goals and Foundation will continue to be a strategies for a bright future. In cornerstone of Native philanthropy addition, there is an increased for many years to come. expectation of Foundation Daniel Lemm (Lower” Sioux) grantees to work at a higher level Cherokee Preservation Foundation’s board and staff – past and present – recently came Native Americans in Philanthropy of effectiveness. This combination together to celebrate the Foundation’s 10th anniversary.

WHAT THE FUTURE HOLDS — FOUNDATION GOALS FOR 2011-2016 Listed below are Focus Areas and Goals identified through a community input process as the most important areas of emphasis to achieve the Cherokee Preservation Foundation mission going forward. These represent a continuation of what has been accomplished in CPFdn’s first decade of service to the community. FOCUS AREAS AND GOALS DESIRED RESULTS

CULTURAL PRESERVATION u Increased knowledge and use of Cherokee language in the community u Expand broadly the learning of Cherokee language u Expanded leadership, cultural learning and competencies over all life stages; new leaders stay connected and assume roles of responsibility u Enable the emergence of new leaders with new skills and cultural that encourage civic participation and selfless leadership perspective to help communities address challenges and opportunities u Youth and adults value Cherokee culture and strive to sustain their unique u Engage youth and adults in learning about and preserving Cherokee art, history, and way of life culture

ECONOMIC & WORKFORCE DEVELOPMENT u Jobs and work environment exists for local people to pursue and attracts others to return for quality employment in growing sectors u Identify occupations/jobs needed for next 15-20 yrs. and promote u Broadband use, digital literacy, and 21st Century work skills widely business climate that encourages tribal and non-tribal investment established u Technology and skills are in place for future-ready workforce u Well-planned districts, gateways, signage, way-finding, pedestrian access, u Work on the Qualla Boundary and in the WNC region to support and transportation routes are established to improve local and visitor comprehensive community planning experiences u Revitalize Cherokee’s business and cultural districts u Downtown and cultural districts achieve improved appearance, visitation u Continue development of diverse, high-quality attractions that make and revenue through coordinated efforts and business-oriented practices Cherokee a vibrant cultural tourism destination u Effective operation and marketing of cultural attractions produces high- u Expand and enhance entrepreneurial business development for adults quality experiences and youth u More locally-owned and operated businesses in targeted sectors; greater u Develop financial literacy programs and outreach through all life stages variety products and services available on Qualla Boundary u EBCI members have strengthened financial skills, increased savings, and retirement planning

ENVIRONMENTAL PRESERVATION u Increased energy efficiency, alternative energy, recycling, and other environmental initiatives practiced at individual, community and u Work with EBCI and others to protect and renew natural resources institutional level; more effective land and resource use leading to through effective management practices environmental and economic sustainability u Expand raw materials for local artisans and be a resource for u Increased artisan and heritage resources available and utilized through perpetuating traditional Cherokee ways community-based projects, convening, training, and data sharing u Expand environmental education on the Qualla Boundary and in the u Demonstration projects and curriculum leads to increased understanding WNC region and use of environmental practices by youth and adults

MISSION: The mission of Cherokee Preservation Foundation is to preserve our native culture, protect and enhance our natural environment, and create appropriate and diverse economic opportunities – in order to improve the quality of life for the Eastern Band of Cherokee Indians and our neighbors in western North Carolina.

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