November 2014 2014 International Conference Awards Feature Certified Advancement Practitioner Training Our First Ambassador FEATURED ARTICLES The Changed Face of Crisis Communications Sam Elam The Science of Viral Content Strategy Cameron Pegg Creating a High Performance Leadership Culture Jeremy Carter How do we Solve a Problem like Generation Y? Harmonie Farrow Five Lessons in Campaign Management Brian Bowamn WE CONSULT, CREATE & PRODUCE VIDEOS FOR EDUCATION Producing compelling, fast-paced content through the eyes of entertainment with our primary focus on the youth market. (Education Packages start from $5,000) WWW.DEPARTMENTOFTHEFUTURE.COM.AU
[email protected] CONTACT US: +613 9822 6451 2 EDUCATE PLUS Contents 03 The Board 2014 04 From the Chair 06-7 From the CEO 08-12 Conference 2014 14-15 Gala Event 16-17 Educate Plus Ambassador Program 18-19 Creating Leadership Culture 20-21 How do we solve the problem of Gen Y 23 Breakfast Blitz 24-29 Awards for Excellence 2014 30-33 Feature Awards 34-35 The Science of Viral Content Strategy 37-38 Five Lessons in Campaign 40-41 The Changed Face Of Crisis Communications 43 Certified Advancement Practitioner Training 45 Honouring our Fellows 46 Upcoming Chapter Conferences 47-48 Our Members Publication of Educate Plus ABN 48294772460 Enquiries: Georgina Gain, Marketing & Communications Manager, Educate Plus T +61 2 9489 0085
[email protected] www.educateplus.edu.au Cover Photo: International Conference Committee at the Conference Gala Dinner All Conference Photos by Photo Hendriks www.photohendriks.com.au Layout by Relax Design www.relaxdesign.com.au Printed by Lindsay Yates Group www.lyg.net.au All conference photos credited to Photo Hendriks FACE2FACE Nov 2014 1 Experience c unts.