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Tata Docomo introduces ‘Simple is the Best’

Post-Pay plans that offers unmatched voice and data benefits at Rs 350

XXX, 2016: Tata Docomo, the unified telecom brand of Limited (TTL), has introduced ‘Simple is the Best’ Post- Pay plans that offer its subscribers unmatched voice and data benefits that take care of the necessary voice and data telecom needs through a simple to understand plan. Designed to maximize customer satisfaction, these plans enable subscribers to avail upto three times the benefits over their cost of rental.

‘Simple is the Best’ plans offers upto 5GB data and upto 1500 minutes talktime at a bare minimum rental for Rs 350 only, thus delivering highest value to customers through a simplified product construct . Subscribers can choose from two different offerings as per their voice and data requirements, these include:

a) High Data Plan: 5GB of data with 1000 Local + STD minutes of voice benefits. 5GB data would be applicable for the first six months from subscription subsequent to which the data benefit will be revised to 2GB; voice benefit will stand intact.

b) High Voice Plan: 1500 Local + STD minutes of voice benefits with 2GB of data. 1500 minutes of voice benefits would be applicable for the first six months from subscription subsequent to which the voice benefit will be revised to 1000 minutes; data benefit will stand intact.

These plans are devised to help subscribers enjoy more talk time to connect with their family and friends and enjoy higher data limit for browsing. Post Pay subscribers will benefit from flat voice rates for local calls at 30p and STD calls at 40p along with superior data benefits.

Commenting on these plans, Mr. Ravi Tennety, Consumer Business Unit Head, Circle, said, “ With our ‘Simple is the Best’ plans, we want to offer our subscribers greater benefits of voice and data at competitive prices; through a simple product that would take care of all the necessary data and voice needs of our customers . We have seen an uptake of our data services and in order to further democratise data usage amongst our subscribers we are offering higher data benefits. As a customer centric company, our focus is to provide superior user experience and further deepen our customer engagement.” While millennial in particular have been found to make extensive use of data services, recent reports indicate that Smartphone subscriptions have continued to increase over the years. According to a latest joint study by ASSOCHAM and KPMG, is expected to have a total of 180 million Smartphone by 2019. This will contribute to 13.5 percent of the total global smart phone market as compared to 7.6 percent at present.

About Tata Teleservices Limited & Tata Teleservices () Limited (collectively “TTL”)

TTL is one of India’s leading mobile service providers delivering mobile connectivity, content and services to consumers across the country. The company has been at the forefront of redefining the telecom experience in India, launching technologically advanced innovative products and services, playing an enabling role in simplifying consumer lives and expanding digital inclusion. Having a pan-India presence across India’s 19 telecom circles, TTL offers integrated telecom solutions to its customers under the unified brand name Tata Docomo and operates its networks on GSM, CDMA and technology platforms. Tata Docomo has been rated amongst the Top 100 Service Brands in the country* TTL is one of the most preferred and relied upon data service provider through its integrated data services and is one of the fastest growing players, in the data market across small screen as well as large screen. Additionally, TTL commands a market leadership in the large screen data space with its Tata Photon family of 3G and Wi-Fi products. In non-voice services the company through its wide range of pioneering offerings such as e- Governance, Machine to Machine (M2M) and m-Remittance (m-Rupee) services has helped to improve citizen services, public safety and governance. TTL is a growing market leader in the Enterprise space and provides end to end integrated Voice, Data and Managed solutions to Large and Small Medium Enterprises through its wider network footprint, better operational structure and enhanced customer service support to deliver incremental value. TTL has a robust and largest fibre optic backbone backhaul network running across 1,00,000 km and with a 25,000 km access network covering key cities which is a huge differentiator in providing seamless data services. With 2000 people TTL’s strong enterprise business is present in more than 60 cities across India, works with over 750 partners and over 1600 channel teams.

For details, visit www.tatateleservices.comand www.tatadocomo.com *Source: Brand Equity (Economic Times)

For further media related information, please contact:

Anmol Khurana Tata Teleservices Limited Email: [email protected] Mobile: +91 9212101229