I had to stand in queue for hours together for three days to get a Tata DoCoMo SIM card. On the first two days, the SIM cards got over much before my turn came & MORE – Raju P M, a technician with Doordarshan in Karnataka. DISCO TECH Who says technology is mired in clicks and shrouded in codes? The IT departments of the Tatas indeed do laudable work in software, healthcare and everywhere that the long arm of technology extends itself, but they also enjoy introducing an element of fun in the way you use communications and entertainment, as our reports show The ELXSI OF IT DO-CO-MO! ‘With great power comes great The jingle has now looped itself responsibility,” said Uncle Ben to stubbornly in our heads. The market is Spiderman. And Tata Elxsi singing its praises too follows the motto while glamming up AUG 7, 2009 3-D animation THE TIMES OF INDIA Tata, JUL 5, 2000 | THE TIMES OF INDIA DoCoMo Tata Elxsi to launch Maha focus on de- GSM service sign and de- Mumbai: Tata Teleservices Maha- velopment rashtra on Thursday launched its GSM services under the Tata DoCo- services Mo brand across the state. The compa- ny has invested about Rs 1,000 crore in

BANGALORE: The Bangalore-based Tata Elxsi, an IT company and part of the $10 billion Tata group, has decided to step up its design and de- its GSM network. It also launched a “pay-per-use” velopment activities to primarily target the overseas market. tariff, which enables customers to pay only The company expects the revenue coming from its over- for the seconds utilised, the company seas business will perk up to 50 per cent of the total said in a regulatory statement. revenue in the next 18 months from the pres- ent 25 per cent.

MAR 20, 2003 | THE TIMES OF INDIA AUG18, 2009 Tata Elxsi gets Holly- THE TIMES OF INDIA wood orders for ani- mation TIME IS MONEY Bangalore: Tata Group’s product design arm Tata Elxsi Limited has bagged orders to create animation for a Hollywood movie and three animated content Just a sec: Tata-DoCoMo offer may series for American television channels. intensify telecom tariff war

APRIL 22, 2009 | THE ECONOMIC TIMES Tata DoCoMo, a late entrant in the country’s hugely-popular GSM sector, has launched its services where customers will pay a paise for each sec- Tata Elxsi eyes ten-fold growth in animation ond of usage. So for a 20-second call, the consumer will pay 20 paise, and not more. On a monthly basis, this could cut down on his phone bill sub- biz stantially. The ‘pulse war’, as the telecom industry is terming the Tata DoCoMo move, was launched a month ago and has already caused a big Tata Elxsi’s animation and special effects division Visual Computing Labs is flutter in the Indian mobile phone market. While it could change the way targeting a 10-fold growth over the next five years, to make it the fastest grow- an average Indian pays for his mobile calls, the plan could also force in- ing business for the Rs 400-crore Tata Elxsi. TATA SKY IS THE LIMIT cumbent telecom companies to either cut tariffs or go the Tata DoCoMo way of pay-by-the-pulse service. DEC 1, 2009 | THE ECONOMIC TIMES JUL 21, 2007 | THE ECONOMIC TIMES Tata Elxsi eyeing $400-mn NOV 10, 2010 | THE TIMES OF INDIA revenue from global ops in 3 yrs Tata Sky to show India-England matches live Tata Docomo sets 3G tariff at 66 Direct to Home (DTH) service provider Tata Sky on Thursday said it would relay live the on- MUMBAI: Tata Elxsi, the visual effects and animation arm of the Tata group, going cricket matches between India and England being played in England. paise/sec on Tuesday said that it is envisaging revenues worth $300-400-million from global operations over the next three years. Other Telcos Will Face Pricing Heat: Analysts MAR 7, 2010 | THE ECONOMIC TIMES Tata Docomo announced its 3G tariffs on Tuesday, becoming the first private player to do so. Tata Sky to launch HDTV, more interactive The tariff plans—postpaid and prepaid—range from Rs 500 to Rs 2,000, which include monthly minutes as well as data usage. Under the Rs TATA TECHNOLOGY: channels this year 2,000, 5,000-minutes and 2 GB monthly plan, the call tariff will be 0.66 NEW DELHI: Looking at having a bigger share in the seven-player DTH market in the paise per second. For all tariff plans, the pulse rate would be per second country, Tata Sky said it will undertake various initiatives this year that include rolling out and subscribers would be charged only the for number of seconds used. FROM THE GROUND high definition (HD) services and launching more interactive channels. NOV 23, 2010 | THE ECONOMIC TIMES TO THE SKIES APR 15, 2010 | THE ECONOMIC TIMES FEB 7, 1997 | THE ECONOMIC TIMES Tata Docomo launches 3G in Tata Sky launches three new features on its Maharashtra Tata Tech banks on family and a global rov- premium PVR offering TATA Docomo, the GSM arm of Tata Teleservices (Maharashtra), on ing eye Tata Sky Ltd., the joint venture between the Tata Group and Star, has launched three Monday formally launched its 3G services in Maharashtra. “It will equip new features on its premium PVR offering, Tata Sky+. customers with dual advantage and trusted service from the well-known THE house of Tata has taken another step towards consolidating group house of Tatas,” said Tata Teleservices president Pankaj Sethi. The 3G strengths in information technology (IT) with the setting up of Tata Tech- network, set up with assistance of NTT Docomo, supports high speed in- nologies (India) Ltd (TTIL). The new company will be used as a platform for SEP 23, 2010 | THE ECONOMIC TIMES ternet with speeds up to 21.1 Mbps and also supports high-definition making the group more globally competitive. Group chairman Mr Ratan Tata voice for a superior voice experience on calls, Mr Sethi said. said today that this move will help marshal resources for a cohesive group of IT companies. Tata Sky crosses six million subscriber mark “We have received tremendous response from the market and have crossed six million JUL 4, 2003 | THE ECONOMIC TIMES subscribers. We are poised for further growth in the coming months, especially on the back of interactive services that we have launched,” Tata Sky Chief Marketing Officer Vikram TATA PHOTON: THE Tata Tech looks skyward, to foray into aero- Mehra told reporters here. VIRTUAL WORLD IN space SEP 27, 2010 | THE ECONOMIC TIMES Its client list is virtually the who’s who of global automobile industry. Right YOUR POCKET from General Motors, Ford, Daimler Chrysler and Renault, they are all there. The mandate: To work on sophisticated designs for the automobile majors. Tata Sky launches Actve Games New Delhi: In a bid to make your TV the new playground, Tata Sky Ltd in association NOV 1, 2010 | THE ECONOMIC TIMES OCT 13, 2006 | THE ECONOMIC TIMES with Hungama Game Studio has launched its gaming service – Actve Games. The service aims at providing over 50 different games throughout the year on Tata Sky Actve Platform, Make your own portable with at least 6 of them to be enjoyed daily. The games will cater to all age groups across Tatas rev up for F1 drive with Williams multiple genres such as sports, action, adventure, arcade, cards and racing, among others. Wi-Fi hotspot Tata Sky will constantly update the catalogue for its growing subscriber base of over 6 mil- Tata Tech Unit To Do Production Engineering For Williams F1 lion connections.“The most exciting of these games is the exclusive Yuvraaj Singh Cricket You may not always have an available Wi-Fi connection to get your fix. Team Championship game,” said Vikram Mehra, CMO, Tata Sky, adding, “at present the games However, with the help of a handy new device, you can create your AFTER putting Narain Karthikeyan on the Grand Prix race track and sign- offered on most DTH platforms are quite basic. Tata Sky, however, is introducing a com- own Wi-Fi hotspot wherever you go. The Tata Photon+ Wi-Fi is a small, ing a sponsorship deal with Williams F1, the Tata Group is now strengthen- pletely new breed of TV gaming on its Actve Games platform. This opens up a huge market battery-powered device that connects to Tata Photon's broadband net- ing its association with the sport. Come next racing season, the Tatas’ associ- not only in larger cities, but also in the Tier II-Tier III cities and small towns. With DTH gain- work (just like the USB device) and instantly creates a portable Wi-Fi ation with Williams F1 will go beyond a display on the driver’s helmet right ing a very strong foothold into the Indian pay-TV market, gaming could be the next big step hotspot that can be used by up to five devices at a time. It also has a into the racing car in the form of technology for machining its components. after education.” single Ethernet port to connect to a desktop or laptop without Wi-Fi. Buy the device for 6,499 and choose from a number of different plans starting at 500 per month.