Tata Salt Lite inspires healthy living on World Hypertension Day

Organises nationwide Hypertension awareness drive and Blood Pressure Check Up camps across 8 Cities on 17th and 18th May

Mumbai, May 15, 2014: Tata Salt Lite, India’s leading low-sodium Cheat Sheet for a Healthier You! iodized salt aims at helping people manage healthy blood pressure levels and maintaining a balanced lifestyle. In line with this objective, Tata Salt Lite on ‘World Hypertension Day’ plans to organize free blood pressure check-up and awareness camps across , Delhi, Bangalore, Kolkata, Chennai, Pune, Ahmedabad and Hyderabad on 17th and 18th May, 2014.

Research shows that adult hypertension prevalence has risen  Eat Healthy, Live Healthy: dramatically over the past three decades from 5 per cent to between o Take just half an hour out of 20-40 per cent in urban areas and 12-17 per cent in rural areas. 1 out of your day and try simple every 5 Indian suffers from high blood pressure which can be combatted exercises like aerobics, yoga by following a low sodium diet. Tata Salt Lite aims to empower people or even a brisk walk with information on ways to maintain a healthy lifestyle and a healthy o Many people smoke heart beat which helps blood pressure. cigarettes to reduce stress

but it does just the opposite "Hypertension has been identified as one of the key lifestyle concerns o both in rural and urban India. It is essential that we acknowledge this Salt is a key ingredient in growing concern and create awareness which could enable curbing its everything we eat. A simple growth. Small measures in daily diet can go a long way in better switch to low sodium salt in management of blood pressure levels. We hope this awareness drive will your daily diet can make a aid many to lead a healthy lifestyle.” Says Mr. Ashvini Hiran, COO, big difference consumer product business, o Include more bananas, avocados, musk melon, The company will provide simple tips, remedies and exercises through potatoes, peppers, pears, its dedicated website www.tatasaltlite.com, which can help combat eggplants or tomatoes in hypertension in order to lead a healthy lifestyle. your diet. These foods are rich in nutrients which help Qualified doctors at The Tata Salt Lite BP Checkup camp would be reduce blood pressure. present to carry out blood pressure check-ups. Additionally, they would also provide appropriate individual guidance to combat blood pressure Log on to such as encouraging to eat less salt, maintaining regular body weight, http://www.tatasaltlite.com/si following a well-balanced diet, avoiding smoking and alcohol. To know mple_remedies.php to know about free BP Check-up camp and venues, one can give a miss call on more 09223174849 or log on to http://www.tatasaltlite.com/bp_test.php

Bombay House, 24 Homi Mody Street, Fort, Mumbai 400 001 Tel: (022) 6665 8282, Fax: (022) 6665 8143 / 44

Tata Chemicals A part of the over US$ 100 billion , Tata Chemicals Limited (TCL) is a global company with interests in businesses that focus on LIFE —Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business.

Through its Living Essentials portfolio the company has positively impacted the lives of millions of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodised salt segment. With the introduction of an innovative, low-cost, nanotechnology based water purifier; it is providing affordable, safe drinking water to the masses. Extending its portfolio from salt to other food essentials, TCL unveiled India’s first national brand of pulses in 2010. Tata Chemicals has been rated as one of the top 10% in Business and Consumer brands across all industry and consumer brand categories in India by Superbrands

The company’s Industry Essentials product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products. Tata Chemicals currently is the world’s second largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. Starting April 1st 2011, these key international subsidiaries have been rebranded as Limited (TCE), Tata Chemicals Magadi Limited (TCM), Tata Chemicals South Africa Pty Limited, Tata Chemicals North America Inc. (TCNA), and Tata Chemicals (Soda Ash) partners (TCSAP).

With its Farming Essentials portfolio the company has carved a niche in India as a crop nutrients provider. It is a leading manufacturer of urea and phosphatic fertilizers and, through its subsidiary Rallis, has a strong position in the crop protection business.

The Tata Chemicals Innovation Centre is home to world class R&D capabilities in the emerging areas of nanotechnology and biotechnology. The company’s Centre for Agri-Solutions and Technology provides advice on farming solutions and crop nutrition practices.

The company has also entered into a joint venture with Temasek Life Sciences Laboratory Ltd. Singapore (JOiL) to develop jathropa seedlings to enable bio fuels capability.

For media queries please contact:

Keya Muriya Dipti Bhosale | Aneesha Singh Tata Chemicals Ltd. Edelman India Private Limited Tel: 66437548 Tel : 7738116860 | 9820741240 Email: [email protected] Email: [email protected] |[email protected]

Bombay House, 24 Homi Mody Street, Fort, Mumbai 400 001 Tel: (022) 6665 8282, Fax: (022) 6665 8143 / 44