2018 MEDIA KIT Global Coverage. Global Impact. The global news leader covering defense, national security, policy and procurement.
Founded in 1986, Defense News is the authoritative, independent news source for the world’s defense decision makers. Dedicated readers include top policy authorities, lawmakers, senior military staff, procurement officials and industry leaders.
Through digital, print, and broadcast media as well as in-person events, Defense News provides insightful and in-depth reporting from award-winning journalists and editors from 19 countries on the business, technology, policies and politics of the global defense market. AUDIENCE
The world’s senior defense decision-makers and opinion leaders rely on Defense News for independent and accurate reporting on the business, technology and politics of defense. Defense News readers include: • Military leadership and senior armed forces staff • Worldwide procurement and R&D commands • Global legislators, parliaments, and the U.S. Congress • Defense manufacturing and services industry executives • NATO, GCC, ASEAN, and key diplomatic entities • Industry financial analysts • International press corps, research and advocacy organizations • Cyber commands and directorates
The Defense News audience oversees $1.76 83%
Trillion in annual defense spending of Defense News readers are military and government officials from around the world. Source: Deloitte Touche Tohmatsu Global Consumer & Industrial Products Industry Group, 2015 Source: BPA Brand Report (June 2017)
“I value Defense News’ in-depth reporting and intelligent analysis. Defense News’ coverage keeps me up to date on the defense community worldwide and helps me to better serve my constituents at home.”
-Sen. Tim Kaine, United States Senate (D-Va.) DIGITAL
DefenseNews.com provides essential and up-to-the-minute coverage on breaking events and major developments. Coverage includes: • Sector Sections: Air, Space, Land, Naval, Regions, and Congress • Special Multimedia Reports: In-depth coverage of specific • Defense News Video: Broadcast reporting, analysis and interviews defense topics • Congress: Policy and politics developments • Mobile: Portable, complete Defense News content • Digital Show Dailies: Collected coverage of major defense events
57% United States
21% Europe
15% Oceania
7% Other
Sources: Google Analytics, August 2017
MOBILE TRAFFIC REACH
741,000+ 313,000+ 2.49 million+ 685,000+ 619,000+ page views per month unique visitors per month page views per month unique visitors per month social media followers
Sources: Google Analytics, August 2017 PRINT
Every issue of Defense News provides accurate, credible and timely news on all aspects of the global defense industry. Coverage includes:
• Defense policies, politics and legislation • Defense industrial plans, finance and • Worldwide market developments developments and trends • Military budgets and politics of defense • New products, technologies • Commentary and analysis and programs • Special Reports on defense technologies, • Interviews with defense leaders regional activities and major programs
IN EACH ISSUE READERS Global distribution to
• News: Concise defense updates • Air, Land, and Naval sections: News by defense sector 37,000+ readers • Industry: Developments and updates in the business of defense 26,000+ United States subscribers 11,000+ outside the United States • Focus or Special Report: In-depth coverage on a specific topic
• On the Move: Individual career announcements 71% United States • Commentary: Opinions from defense leaders and DN editors • Interview: One-on-one discussion with defense leaders 16% Europe • The Last Word: Closeout commentary, data and other content
7% Other 6% Asia
Source: BPA Brand Report, June 2017 VIDEO
Trade show video coverage. Custom videos. Regular video features. Videos on the latest news, industry trends, hottest technology, exclusive interviews with military leadership and engaging content delivered to key audiences beyond the trade show floor.
Defense News also offers 360° videos, featuring panoramic shots, embedded content and technology demonstrations.
DEFENSE NEWS OFFERS UNRIVALED VIDEO CAPABILITIES IN DEFENSE MEDIA.
• 25K video views per month • Live video coverage from IDEX AUSA Annual meeting, Paris Air Show, Farnborough, and more.
DEFENSE NEWS WEEKLY As seen on American Forces Network, WETA (Washington, DC public broadcasting station), and DefenseNews.com
Defense News Weekly features the most distinguished military newsmakers with in-depth discussions and news analysis about the latest developments impacting the military community. Defense News Weekly centers on a contemporary and engaging mix of reports from both studio and the field.
Among notable Defense News weekly guests were:
• Eric Fanning, Army Secretary • Peter Hultqvist, Swedish Defense Minister • Gen. Mark Milley, U.S. Army Chief of Staff • Admiral John Richardson USN, Chief of Naval Operations EVENTS
Defense News, the authoritative, independent news source for the world’s defense decision makers, brings its trademark editorial and expert analyses to the event stage.
CUSTOM EVENTS Defense News custom events, such as breakfasts and panel discussions, are the perfect thought leadership opportunity THE featuring one or more defense influencers and a Defense News editorial moderator discussing industry news.
THE DEFENSE NEWS CONFERENCE Bringing together the most influential defense industry leaders, members of Congress, policy makers, military leadership and senior decision makers, the Defense News Conference examines top defense issues through the business and technology lens. CONFERENCE
KEYNOTES AT THE 2017 DEFENSE NEWS CONFERENCE
Sightline Media has held successful conferences and events for over 15 years 2018 EDITORIAL PLANNER *subject to changes
issue ad smr topics program view dsd/sr webcast ebook trade show distribution extra date close
8 jan 29 dec PNT & GPS III Naval Missile Review Surface Navy Assn Outlook 2018 Surface Navy Assn
22 jan 12 jan Naval Aviation Combat Communications
5 feb 26 jan Asian Aerospace Turkish Defense Singapore Air Show Asian Fighter 1. Singapore Air Show and Missiles Review 2. Munich Security Conference 3. Unmanned in Defense
19 feb 9 feb NATO Priorities Air Force Training AFA Orlando Space & Missile Defense 1. AFA Orlando 2. ISNR-SDA-AE 3. SOLIC
5 mar 23 feb US Defense Budget Terminal and Cruise Phase Defense Modernization Webinar DIMDEX BMD Systems Series. Part 1: Tactical Vehicle
26 mar 16 mar Unmanned Systems Command/Control AUSA GFS PEO EIS 1. AUSA GFS Huntsville Systems 2. Def Expo India-IMR Commands 3. FIDAE Profile
9 apr 30 mar Military Space Frigate Update Navy League, Space 1. Navy League Systems Symposium 2.Space Symposium 3. DSA
23 apr 13 apr Army Aviation Tactical Vehicles AAAA Vertical Lift German-US 1. AAAA Defense Ties 2. GEOINT 3. ILA Berlin
7 may* 25 apr Middle East Security PEO STRI SOFEX Global 1. MESOC/SOFEX Special Special Ops 2. ITEC Forces Vision Guide
21 may 11 may Tactical Air North American Missile SOFIC 1. SOFIC Programs Defense 2. Shangri-La Dialogues 3.CANSEC
11 june 1 june Electronic Warfare European Defense Industry Eurosatory Eurosatory
*close date is two days earlier 12/14
FOR MORE INFORMATION, CONTACT: Gerald Foley, Director, Global Sales Defense & Federal Group • +1 703.851.4885 • [email protected] 2018 EDITORIAL PLANNER *subject to changes
issue ad smr topics program view dsd/sr webcast ebook trade show distribution extra date close
25 june 15 june The New UK US-Israel Defense Ties Defense Modernization Webinar US-Turkish Defense Strategy Series. Part 2: EW and Defense Defense Systems Ties
16 july 6 july Who’s Who in NATO Unmanned Update Farnborough Global Air Power 1. Farnborough 2. RIAT
30 july 20 july Missile Defense Ground Combat Vehicles SMD 1.SMD SMD Outlook 2. GVSETS
13 aug 3 aug Top 100 A2/AD Top 100
27 aug 17 aug NATO’s Eastern Naval Aviation MSPO Flank
17 sep 7 sep 1. State of the Air Cyber Defense AFA Air Force Combat Systems 1. AFA Force 2. Defense 2. Defense News Conference News Conference 3. African Aerospace
24 sep 14 sep Marine Corps South Korean Defense MDM 1. MDM Leadership 2. Bahrain International Air Show-SD Arabia
8 oct 28 sep State of the Army Military Logistics AUSA Defense Modernization Webinar AUSA AUSA AUSA Show Series. Part 3: Leadership Wrap Up Daily Priorities Ahead
22 oct 12 oct Naval Ships Review Undersea Warfare Euronaval 1. Euronaval 2. NSL 3. Saudi Cyber International
12 nov 2 nov Robotics and TACOM Cyber Command AUSA Autonomy Summit Autonomous Battlefield
26 nov 16 nov Training & Simulation Battlefield Networks I/ITSEC Training I/ITSEC Force Future
10 dec 30 nov Outlook 2019 Harvey Study Reagan Defense Reagan Defense Forum Forum
12/14
FOR MORE INFORMATION, CONTACT: Gerald Foley, Director, Global Sales Defense & Federal Group • +1 703.851.4885 • [email protected] defensenews.com
CONTACT DEFENSE NEWS TO DISCUSS SOLUTIONS TO YOUR MESSAGING NEEDS. [email protected]
Gerald Foley Director, Global Sales Defense & Federal Group +1 703.851.4885 [email protected]