Jacksonville Artist Live/Work Feasibility Study
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JACKSONVILLE ARTIST LIVE/WORK FEASIBILITY STUDY REPORT TO THE CITY OF JACKSONVILLE Planning and Development Department with the assistance of The Cultural Council of Greater Jacksonville and Downtown Vision, Inc. Urban Focus, LLC With Community Partners Consultants, Inc. Karl Seidman, Economic Development Consultant JUNE 2011 1 Urban Focus Team Report to the City of Jacksonville 2 Urban Focus Team Report to the City of Jacksonville JACKSONVILLE ARTIST LIVE/WORK FEASIBILITY STUDY REPORT TO THE CITY OF JACKSONVILLE Planning and Development Department with the assistance of The Cultural Council of Greater Jacksonville and Downtown Vision, Inc Urban Focus, LLC Alexandra Stroud, Principal Kathleen A. Peaden, Architecture Intern Mathew DeCotiis, Architecture Intern With Community Partners Consultants, Inc. Adele Fleet Bacow, President Susan Silberberg-Robinson, Senior Vice President Annis Whitlow Sengupta, Senior Planner Karl Seidman, Economic Development Consultant JUNE 2011 Cover: (Art Walk December 2010 (top). Image courtesy of Urban Focus team. Jacksonville Art Walk (bottom). Image courtesy of Rob Bixby on Flickr.com) Inside Cover: (Museum of Contemporary Art (left) and Laura Street trio of buildings (right). Images courtesy of Urban Focus team) Urban Focus Team Report to the City of Jacksonville 3 REPORT TO THE CITY OF JACKSONVILLE JACKSONVILLE ARTIST LIVE/WORK FEASIBILITY STUDY Table of Contents INTRODUCTION................................................................................................................................................ 9 CHAPTER ONE: TASK A REPORT...................................................................................................................... 13 1.1 Overview of Task A.................................................................................................................................. 14 1.2 Key Findings from Site Visits and Community Outreach............................................................................ 16 Description of Site Visits and Approach ................................................................................................................ 16 Key Points from Focus Conversations ................................................................................................................... 17 1.3 Potential Stakeholder/Partner Groups ..................................................................................................... 20 Identification of Potential Partners/Stakeholder Groups: .................................................................................... 22 1.4 Learning About Artist Space Development ............................................................................................... 27 Examples of Artist Space Development................................................................................................................. 30 AS220, ProviDence, RI .......................................................................................................................................... 30 Burning Coal Theatre Company, Murphey School, Raleigh, NC........................................................................... 35 Coral Street Arts, Philadelphia, PA....................................................................................................................... 38 910Arts, Denver, CO............................................................................................................................................. 43 3rD WarD, Brooklyn, NY ....................................................................................................................................... 48 Art Works Downtown, San Rafael, CA ................................................................................................................. 52 University of California, RiversiDe Barbara anD Art Culver Center for the Arts, Riverside, CA ............................. 56 HeiDelberg Project, Detroit, MI............................................................................................................................ 60 Lowertown Redevelopment, St. Paul, MN ........................................................................................................... 64 Worcester Arts District, Worcester, MA............................................................................................................... 69 Lessons From the Field.......................................................................................................................................... 73 Applying National Success Stories......................................................................................................................... 78 1.5 Arts and Cultural Districts and the City of Jacksonville.............................................................................. 80 A Jacksonville Arts and Cultural District ................................................................................................................ 80 Further Actions to be Considered ......................................................................................................................... 81 CHAPTER TWO: TASK B REPORT ..................................................................................................................... 83 2.1 Overview of Task B................................................................................................................................... 84 2.2 General Downtown Market Conditions .................................................................................................... 85 Residential Market Conditions .............................................................................................................................. 85 Retail Office Market Conditions ............................................................................................................................ 86 2.3 Market Demand for Artist Live/Work Space ............................................................................................. 86 The Survey............................................................................................................................................................. 88 Conclusions on Supportable Demand ................................................................................................................... 94 Recommendations for Pricing and Space Characteristics.................................................................................... 95 Additional Sources of Demand.............................................................................................................................. 96 2.4 Conclusion ............................................................................................................................................ 97 4 Urban Focus Team Report to the City of Jacksonville CHAPTER THREE: TASK C REPORT....................................................................................................................99 3.1 Overview of Task C..................................................................................................................................100 The Area of Study.................................................................................................................................................101 3.2 Initial properties for consideration..........................................................................................................102 Preliminary Criteria for Identifying Buildings Appropriate for Artist Space Redevelopment ..............................102 Vacant, unDerutilizeD or for sale properties .......................................................................................................103 Gateway areas ...................................................................................................................................................103 Activity areas well suiteD for artists ...................................................................................................................104 3.3 A More Comprehensive List of Criteria ....................................................................................................108 Centrally Located - Criteria for Redevelopment ..................................................................................................108 The Target Area..................................................................................................................................................109 Space for Arts and Culture – Criteria for Redevelopment ..................................................................................110 Artist Space Suitability........................................................................................................................................114 Financing Sources ................................................................................................................................................116 Collaboration Opportunities ................................................................................................................................116 3.4 What the demand tells us .......................................................................................................................121 StuDent populations in the Northbank Core.......................................................................................................122 University of North FloriDa