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Mobile Overview Report July – September 2019

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Mobile Overview Report July – September 2019 MOVR Mobile Overview Report July – September 2019 The first step in a great mobile experience TBD 2 TBD 3 Q3 2019 to Q2 2019 Comparisons Top Smartphones • Globally, the Apple iPhone 7 has the largest share at 5.28%, the second largest share belongs to the Apple iPhone 8 at 4.06%. • Dropping off the top smartphone list this quarter is the Samsung Galaxy J5, and the Samsung Galaxy S7 Edge. Top Smartphones Africa Asia Europe N. America Oceania S. America Global Apple iPhone 7 1.59% 2.57% 5.71% 5.70% 5.27% 3.12% 5.28% Apple iPhone 8 1.13% 2.09% 4.15% 5.32% 4.93% 1.54% 4.06% Apple iPhone X 1.60% 4.13% 3.39% 6.23% 6.22% 1.41% 3.91% Apple iPhone XR 1.13% 2.19% 2.68% 6.44% 10.27% 1.11% 3.59% Apple iPhone 6S 1.31% 1.78% 3.73% 3.77% 3.46% 2.51% 3.52% Apple iPhone 8 Plus 1.25% 2.78% 2.59% 6.93% 7.01% 1.89% 3.51% Apple iPhone 7 Plus 1.27% 3.16% 1.80% 4.94% 4.65% 1.99% 2.64% Samsung Galaxy S8 1.18% 0.83% 2.70% 2.29% 2.68% 0.86% 2.14% Apple iPhone XS Max 1.03% 2.03% 1.47% 4.87% 5.16% 0.68% 2.14% Apple iPhone XS 0.89% 2.77% 1.87% 2.69% 3.96% 0.50% 2.13% Apple iPhone 6 1.03% 1.46% 1.88% 2.25% 2.16% 1.62% 1.98% Samsung Galaxy S9 0.98% 0.51% 2.21% 2.26% 3.02% 0.62% 1.86% Apple iPhone SE 0.30% 0.37% 1.91% 1.24% 0.82% 0.83% 1.55% Huawei P20 Lite 1.45% 0.56% 1.97% 0.30% 0.24% 1.12% 1.27% Samsung Galaxy J7 Prime 0.91% 1.72% 0.07% 0.29% 0.16% 3.04% 0.65% Samsung Galaxy J7 (2016) 0.31% 0.63% 0.41% 0.15% 0.07% 1.62% 0.46% Samsung Galaxy J2 Prime 0.02% 0.00% 0.02% 0.45% 0.13% 3.01% 0.32% Samsung Galaxy J5 Prime 0.81% 0.29% 0.04% 0.13% 0.27% 2.52% 0.30% Samsung Galaxy Grand Prime+ 2.75% 0.97% 0.10% 0.12% 0.21% 0.03% 0.25% Others 79.06% 69.13% 61.30% 43.64% 39.32% 69.98% 58.43% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2019Q3) 5 Top Smartphone Trends (2019 Q3 vs. 2019 Q2) • The largest adoption trend belongs to the Apple iPhone XR gaining 1.23% globally. In N. America, it gained 2.08%. • Dropping off the list this quarter is the Samsung Galaxy J5, and the Samsung Galaxy S7, Samsung Galaxy S7 Edge. Top Smartphone Trends Africa Asia Europe N. America Oceania S. America Global Apple iPhone XR 0.18% 0.39% 0.84% 2.08% 5.27% 0.15% 1.23% Apple iPhone XS Max 0.01% -0.08% 0.22% 0.69% 0.74% 0.06% 0.27% Apple iPhone XS 0.31% 0.03% 0.31% 0.17% 0.14% 0.01% 0.25% Samsung Galaxy S9 0.26% 0.15% 0.03% 0.10% -0.12% 0.05% 0.21% Apple iPhone 8 0.04% -0.25% 0.20% 0.23% -0.91% -0.12% 0.16% Samsung Galaxy J2 Prime 0.00% 0.00% 0.01% -0.06% -0.01% -0.40% 0.00% Samsung Galaxy S8 0.00% 0.11% -0.30% -0.20% -0.28% -0.04% -0.02% Huawei P20 Lite 0.03% -0.51% 0.11% -0.01% 0.05% -0.14% -0.03% Samsung Galaxy J5 Prime -0.10% -0.09% 0.00% 0.00% -0.01% -0.02% -0.03% Apple iPhone SE 0.00% 0.06% -0.08% -0.15% -0.37% -0.08% -0.05% Apple iPhone X -0.02% -0.19% -0.03% -0.47% -0.10% -0.28% -0.10% Apple iPhone 8 Plus -0.22% -0.12% -0.14% -0.03% -0.63% -0.04% -0.10% Apple iPhone 7 -0.32% -0.47% -0.14% -0.47% -1.56% -0.39% -0.13% Samsung Galaxy Grand Prime+ -0.56% -0.18% -0.01% -0.01% -0.03% -0.01% -0.14% Apple iPhone 6 -0.06% 0.19% -0.20% -0.33% -1.08% -0.21% -0.15% Samsung Galaxy J7 (2016) 0.02% -0.37% -0.08% -0.04% 0.03% -0.16% -0.15% Apple iPhone 6S 0.02% -0.13% -0.22% -0.32% -1.44% 0.00% -0.17% Apple iPhone 7 Plus -0.09% -0.07% -0.17% -0.58% -0.66% -0.08% -0.17% Samsung Galaxy J7 Prime -0.10% -1.31% -0.01% -0.06% -0.01% -0.13% -0.50% Others 0.59% 2.84% -0.32% -0.54% 0.95% 1.82% -0.38% MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2019Q3%-2019Q2%) 6 Top Tablets • The most Top Tablets Africa Asia Europe N. America Oceania S. America Global significant market Apple iPad Air 2 5.02% 10.72% 10.88% 12.92% 13.28% 6.76% 11.63% share for tablets Apple iPad 2018 4.72% 8.29% 7.70% 11.03% 12.11% 4.89% 8.94% remains with Apple iPad Air 3.68% 5.94% 8.39% 9.35% 8.89% 5.85% 8.41% Apple’s iPad Airs, with the iPad Air 2 Apple iPad 2017 3.89% 5.69% 6.96% 10.30% 11.18% 3.59% 8.19% leading for the Samsung Galaxy Tab A 10.1 3.85% 1.22% 7.10% 1.56% 1.72% 0.73% 4.87% tenth quarter in a Apple iPad 4 3.79% 3.38% 4.38% 4.55% 6.22% 4.26% 4.53% row. Apple iPad mini 2 2.06% 3.91% 3.37% 5.19% 3.91% 2.75% 3.76% Apple iPad mini 4 1.76% 4.56% 2.15% 3.40% 3.58% 2.44% 2.53% Apple iPad Pro 10.5 (2017) 1.46% 3.79% 1.91% 2.86% 2.83% 4.38% 2.41% • The iPad Air 2 is the most popular Apple iPad Pro 9.7 1.98% 3.25% 1.69% 3.20% 2.72% 1.83% 2.21% tablet across Samsung Galaxy Tab E 6.96% 1.48% 2.30% 1.58% 0.13% 3.40% 2.01% almost all Apple iPad 2 2.76% 0.95% 1.77% 1.83% 2.12% 1.03% 1.69% continents with Samsung Galaxy Tab A 9.7 1.65% 0.62% 2.23% 0.65% 0.86% 0.57% 1.62% Africa finding the Samsung Galaxy Samsung Galaxy Tab S3 9.7 0.35% 0.38% 0.45% 2.28% 0.21% 0.22% 1.14% Tab E more Samsung Galaxy Tab 3 Lite 1.18% 1.71% 0.54% 0.49% 0.16% 4.69% 0.63% popular. Samsung Galaxy Tab A 0.15% 1.63% 0.08% 1.06% 9.60% 0.68% 0.47% Samsung Galaxy Tab 4 7.0 4.11% 0.87% 0.40% 0.34% 0.01% 1.37% 0.43% Samsung Galaxy Tab A 7.0 LTE 1.91% 2.52% 0.12% 0.07% 0.09% 2.18% 0.25% Vodafone Tab Mini 7 2.24% 0.01% 0.08% 0.00% 0.01% 0.00% 0.08% Intel ECS TR10CS1 0.00% 0.01% 0.00% 0.04% 0.00% 2.72% 0.04% Others 46.49% 39.06% 37.50% 27.29% 20.36% 45.65% 34.19% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2019Q3) 7 Top Tablet Trends (2019 Q3 vs. 2019 Q2) • The largest growth Top Tablet Trends Africa Asia Europe N. America Oceania S. America Global comes from the Apple iPad 2018 1.82% 0.76% 1.11% 2.15% 1.81% 0.45% 1.35% global adoption of Apple iPad 2017 0.02% -0.75% 0.18% 0.69% -0.05% -0.15% 0.17% the Apple iPad Intel ECS TR10CS1 0.00% 0.00% 0.00% 0.01% 0.00% 0.72% 0.01% 2018 at 1.35%. Apple iPad mini 4 -0.17% -0.69% 0.06% -0.04% 0.18% -0.60% 0.00% Apple iPad Pro 10.5 (2017) -0.03% 0.06% 0.04% 0.14% 0.17% 2.05% 0.00% • Globally, the Apple Samsung Galaxy Tab A 7.0 LTE 0.01% -0.01% 0.01% -0.01% 0.01% 0.03% -0.01% iPad 4 had the largest drop in Vodafone Tab Mini 7 -1.43% -0.02% -0.01% 0.00% 0.00% 0.00% -0.02% usage by -0.31%. Samsung Galaxy Tab A -0.09% 0.56% 0.01% -0.10% 0.29% -0.26% -0.02% Samsung Galaxy Tab 4 7.0 1.52% -0.27% -0.07% -0.05% -0.05% -0.12% -0.05% • North America had Apple iPad mini 2 0.26% -0.38% -0.02% 0.10% -0.51% 0.49% -0.10% the largest Samsung Galaxy Tab A 9.7 -0.27% -0.04% -0.12% -0.16% 0.05% -0.19% -0.10% adoption of any Apple iPad Air 2 -0.30% 0.38% 0.03% -0.33% -0.79% 0.75% -0.11% continent at 2.15% Samsung Galaxy Tab S3 9.7 -0.23% -0.22% -0.01% -0.21% -0.05% -0.10% -0.12% of the Apple iPad Samsung Galaxy Tab 3 Lite -0.11% 0.05% -0.11% -0.25% 0.00% 0.31% -0.12% 2018.
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