MOVR Mobile Overview Report July – September 2019

The first step in a great mobile experience TBD

2 TBD

3 Q3 2019 to Q2 2019 Comparisons Top

• Globally, the Apple iPhone 7 has the largest share at 5.28%, the second largest share belongs to the Apple iPhone 8 at 4.06%.

• Dropping off the top list this quarter is the Galaxy J5, and the S7 Edge.

Top Smartphones Africa Asia Europe N. America Oceania S. America Global Apple iPhone 7 1.59% 2.57% 5.71% 5.70% 5.27% 3.12% 5.28% Apple iPhone 8 1.13% 2.09% 4.15% 5.32% 4.93% 1.54% 4.06% Apple iPhone X 1.60% 4.13% 3.39% 6.23% 6.22% 1.41% 3.91% Apple iPhone XR 1.13% 2.19% 2.68% 6.44% 10.27% 1.11% 3.59% Apple iPhone 6S 1.31% 1.78% 3.73% 3.77% 3.46% 2.51% 3.52% Apple iPhone 8 Plus 1.25% 2.78% 2.59% 6.93% 7.01% 1.89% 3.51% Apple iPhone 7 Plus 1.27% 3.16% 1.80% 4.94% 4.65% 1.99% 2.64% 1.18% 0.83% 2.70% 2.29% 2.68% 0.86% 2.14% Apple iPhone XS Max 1.03% 2.03% 1.47% 4.87% 5.16% 0.68% 2.14% Apple iPhone XS 0.89% 2.77% 1.87% 2.69% 3.96% 0.50% 2.13% Apple iPhone 6 1.03% 1.46% 1.88% 2.25% 2.16% 1.62% 1.98% 0.98% 0.51% 2.21% 2.26% 3.02% 0.62% 1.86% Apple iPhone SE 0.30% 0.37% 1.91% 1.24% 0.82% 0.83% 1.55% P20 Lite 1.45% 0.56% 1.97% 0.30% 0.24% 1.12% 1.27% Prime 0.91% 1.72% 0.07% 0.29% 0.16% 3.04% 0.65% Samsung Galaxy J7 (2016) 0.31% 0.63% 0.41% 0.15% 0.07% 1.62% 0.46% Prime 0.02% 0.00% 0.02% 0.45% 0.13% 3.01% 0.32% Prime 0.81% 0.29% 0.04% 0.13% 0.27% 2.52% 0.30% Prime+ 2.75% 0.97% 0.10% 0.12% 0.21% 0.03% 0.25% Others 79.06% 69.13% 61.30% 43.64% 39.32% 69.98% 58.43%

MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2019Q3) 5 Top Smartphone Trends (2019 Q3 vs. 2019 Q2)

• The largest adoption trend belongs to the Apple iPhone XR gaining 1.23% globally. In N. America, it gained 2.08%.

• Dropping off the list this quarter is the Samsung Galaxy J5, and the , Samsung Galaxy S7 Edge.

Top Smartphone Trends Africa Asia Europe N. America Oceania S. America Global Apple iPhone XR 0.18% 0.39% 0.84% 2.08% 5.27% 0.15% 1.23% Apple iPhone XS Max 0.01% -0.08% 0.22% 0.69% 0.74% 0.06% 0.27% Apple iPhone XS 0.31% 0.03% 0.31% 0.17% 0.14% 0.01% 0.25% Samsung Galaxy S9 0.26% 0.15% 0.03% 0.10% -0.12% 0.05% 0.21% Apple iPhone 8 0.04% -0.25% 0.20% 0.23% -0.91% -0.12% 0.16% 0.00% 0.00% 0.01% -0.06% -0.01% -0.40% 0.00% Samsung Galaxy S8 0.00% 0.11% -0.30% -0.20% -0.28% -0.04% -0.02% Lite 0.03% -0.51% 0.11% -0.01% 0.05% -0.14% -0.03% Samsung Galaxy J5 Prime -0.10% -0.09% 0.00% 0.00% -0.01% -0.02% -0.03% Apple iPhone SE 0.00% 0.06% -0.08% -0.15% -0.37% -0.08% -0.05% Apple iPhone X -0.02% -0.19% -0.03% -0.47% -0.10% -0.28% -0.10% Apple iPhone 8 Plus -0.22% -0.12% -0.14% -0.03% -0.63% -0.04% -0.10% Apple iPhone 7 -0.32% -0.47% -0.14% -0.47% -1.56% -0.39% -0.13% Samsung Galaxy Grand Prime+ -0.56% -0.18% -0.01% -0.01% -0.03% -0.01% -0.14% Apple iPhone 6 -0.06% 0.19% -0.20% -0.33% -1.08% -0.21% -0.15% Samsung Galaxy J7 (2016) 0.02% -0.37% -0.08% -0.04% 0.03% -0.16% -0.15% Apple iPhone 6S 0.02% -0.13% -0.22% -0.32% -1.44% 0.00% -0.17% Apple iPhone 7 Plus -0.09% -0.07% -0.17% -0.58% -0.66% -0.08% -0.17% -0.10% -1.31% -0.01% -0.06% -0.01% -0.13% -0.50% Others 0.59% 2.84% -0.32% -0.54% 0.95% 1.82% -0.38%

MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2019Q3%-2019Q2%) 6 Top Tablets

• The most Top Tablets Africa Asia Europe N. America Oceania S. America Global significant market Apple iPad Air 2 5.02% 10.72% 10.88% 12.92% 13.28% 6.76% 11.63% share for tablets Apple iPad 2018 4.72% 8.29% 7.70% 11.03% 12.11% 4.89% 8.94% remains with Apple iPad Air 3.68% 5.94% 8.39% 9.35% 8.89% 5.85% 8.41% Apple’s iPad Airs, with the iPad Air 2 Apple iPad 2017 3.89% 5.69% 6.96% 10.30% 11.18% 3.59% 8.19% leading for the Samsung Galaxy Tab A 10.1 3.85% 1.22% 7.10% 1.56% 1.72% 0.73% 4.87% tenth quarter in a Apple iPad 4 3.79% 3.38% 4.38% 4.55% 6.22% 4.26% 4.53% row. Apple iPad mini 2 2.06% 3.91% 3.37% 5.19% 3.91% 2.75% 3.76% Apple iPad mini 4 1.76% 4.56% 2.15% 3.40% 3.58% 2.44% 2.53% Apple iPad Pro 10.5 (2017) 1.46% 3.79% 1.91% 2.86% 2.83% 4.38% 2.41% • The iPad Air 2 is the most popular Apple iPad Pro 9.7 1.98% 3.25% 1.69% 3.20% 2.72% 1.83% 2.21% tablet across Samsung Galaxy Tab E 6.96% 1.48% 2.30% 1.58% 0.13% 3.40% 2.01% almost all Apple iPad 2 2.76% 0.95% 1.77% 1.83% 2.12% 1.03% 1.69% continents with Samsung Galaxy Tab A 9.7 1.65% 0.62% 2.23% 0.65% 0.86% 0.57% 1.62% Africa finding the Samsung Galaxy 9.7 0.35% 0.38% 0.45% 2.28% 0.21% 0.22% 1.14% Tab E more Samsung Galaxy Tab 3 Lite 1.18% 1.71% 0.54% 0.49% 0.16% 4.69% 0.63% popular. Samsung Galaxy Tab A 0.15% 1.63% 0.08% 1.06% 9.60% 0.68% 0.47% Samsung Galaxy Tab 4 7.0 4.11% 0.87% 0.40% 0.34% 0.01% 1.37% 0.43% Samsung Galaxy Tab A 7.0 LTE 1.91% 2.52% 0.12% 0.07% 0.09% 2.18% 0.25% Vodafone Tab Mini 7 2.24% 0.01% 0.08% 0.00% 0.01% 0.00% 0.08% ECS TR10CS1 0.00% 0.01% 0.00% 0.04% 0.00% 2.72% 0.04% Others 46.49% 39.06% 37.50% 27.29% 20.36% 45.65% 34.19%

MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2019Q3) 7 Top Tablet Trends (2019 Q3 vs. 2019 Q2)

• The largest growth Top Tablet Trends Africa Asia Europe N. America Oceania S. America Global comes from the Apple iPad 2018 1.82% 0.76% 1.11% 2.15% 1.81% 0.45% 1.35% global adoption of Apple iPad 2017 0.02% -0.75% 0.18% 0.69% -0.05% -0.15% 0.17% the Apple iPad Intel ECS TR10CS1 0.00% 0.00% 0.00% 0.01% 0.00% 0.72% 0.01% 2018 at 1.35%. Apple iPad mini 4 -0.17% -0.69% 0.06% -0.04% 0.18% -0.60% 0.00% Apple iPad Pro 10.5 (2017) -0.03% 0.06% 0.04% 0.14% 0.17% 2.05% 0.00% • Globally, the Apple Samsung Galaxy Tab A 7.0 LTE 0.01% -0.01% 0.01% -0.01% 0.01% 0.03% -0.01% iPad 4 had the largest drop in Vodafone Tab Mini 7 -1.43% -0.02% -0.01% 0.00% 0.00% 0.00% -0.02% usage by -0.31%. Samsung Galaxy Tab A -0.09% 0.56% 0.01% -0.10% 0.29% -0.26% -0.02% Samsung Galaxy Tab 4 7.0 1.52% -0.27% -0.07% -0.05% -0.05% -0.12% -0.05% • North America had Apple iPad mini 2 0.26% -0.38% -0.02% 0.10% -0.51% 0.49% -0.10% the largest Samsung Galaxy Tab A 9.7 -0.27% -0.04% -0.12% -0.16% 0.05% -0.19% -0.10% adoption of any Apple iPad Air 2 -0.30% 0.38% 0.03% -0.33% -0.79% 0.75% -0.11% continent at 2.15% Samsung Galaxy Tab S3 9.7 -0.23% -0.22% -0.01% -0.21% -0.05% -0.10% -0.12% of the Apple iPad Samsung Galaxy Tab 3 Lite -0.11% 0.05% -0.11% -0.25% 0.00% 0.31% -0.12% 2018. Apple iPad 2 0.34% -0.01% -0.22% -0.17% -0.35% -1.24% -0.13% Samsung Galaxy Tab E 0.51% 0.03% -0.21% -0.26% -0.06% -0.68% -0.14% • Africa has the Apple iPad Pro 9.7 0.03% 0.26% 0.04% -0.35% 0.23% 0.62% -0.15% largest drop in use of any continent at Apple iPad Air 0.05% 0.13% -0.20% -0.16% -0.36% 1.59% -0.18% -1.43% of the Samsung Galaxy Tab A 10.1 -0.28% 0.10% -0.49% -0.05% 0.08% -0.60% -0.25% Vodafone Tab Mini Apple iPad 4 0.59% 0.13% -0.37% -0.66% -0.64% -1.00% -0.31% 7. Others -2.24% -0.07% 0.34% -0.29% 0.02% -2.09% 0.27%

MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2019Q3%-2019Q2%) 8 Global Smartphone OS Versions

• Among Android and globally, Android version 9 is the top OS with 22.53%, gaining 9.87% share.

• Among iOS versions, 12.3 is the most popular with 15.92% share. iOS 12.4 is the 2nd most popular iOS with 13.39% share.

Smartphone OS Smartphone OS Share – Global 2019 Q3

iOS 13, 0.47% iOS 11.4, 0.78%iOS 12, 0.27%iOS 11.3, 0.22% 0.41% 0.37% iOS 11.2, 0.30% iOS 11, 0.14%iOS 11.1, 0.06% iOS 13.1, 0.31% iOS 12.2, 1.47% iOS 12.1, 1.49% others, 0.37% iOS legacy, 1.82%

63.88% 63.00% Android 9, iOS 12.4, 22.53% others 13.39% Android iOS iOS 12.3, 15.92% Android legacy, 18.15% 35.71% 36.64%

Android 10, 0.05% 2019 Q2 2019 Q3 Android 8, Android 7.1, 1.90% 8.41%

Android 6, 3.43% Android 7, Android 8.1, 3.69% 4.85% MOVR Legacy Definition: iOS before 11, Android before 6 9 iOS Smartphone Trends

• By the end of September 2019, iOS 12.4 is the most popular iOS version with 58.42%. • Over 90% of users are on 12.x or above, indicating the success of Apple iOS upgrade process. • The iOS 13.x releases show a trend toward 13.1.

100% Version End of Q3

90% 13.1 16.58%

80% 13 4.72%

70% 12.4 58.42% 12.3 60% 6.58% 12.2 1.81% 50% 12.1 2.67% 40% 12 0.60% 30% 11.4 1.85%

20% 11.3 0.51%

% of iOS Smartphone Traffic 10% 11.2 0.64%

0% 11.1 0.23%

11 0.39%

legacy 4.98% Point of Clarification: Unlike the Global Smartphone OS Versions, this data is measured at the end of 2019 Q3, and not counted throughout the quarter. MOVR Legacy Definition: iOS before 11, Android before 6 10 Android Smartphone Operating System Trends

• Android 9.0 is the top OS version at the end of 2019 Q3. • Android Legacy is the 2nd most popular OS version. • Versions 8.x account for 58% of Android OS.

100% Version End of Q3 90%

80% 10 4.02%

70% 9 35.44%

60% 8.1 8.42%

50% 8 10.12% 40% 7.1 3.27% 30% 7 5.50% 20% 6 5.39% 10% legacy 20.82%

% of Android Smartphone Traffic 0%

Point of Clarification: Unlike the Global Smartphone OS Versions, this data is measured at the end of 2019 Q3, and not counted throughout the quarter. MOVR Legacy Definition: iOS before 11, Android before 6 11 iPhone 11 Launch Apple Smartphone Trends

• The Apple iPhone 7 continues to not only be the most used smartphone globally, but it gained users during Q3.

• The Apple iPhone X saw a sharp drop in use this quarter while the Apple iPhone XR saw a large gain.

0.18% Apple iPhone 11 Pro Max 0.00% 0.17% Apple iPhone 11 Pro 0.00% 0.26% Apple iPhone 11 0.00% 3.68% Apple iPhone XR 2.84% 1.98% Apple iPhone XS Max 2.15% 1.84% Apple iPhone XS 2.17% Apple iPhone X 3.58% 4.09% 9/30/2019 3.69% Apple iPhone 8 Plus 3.61% 7/1/2019 Apple iPhone 8 4.09% 3.84% Apple iPhone 7 Plus 2.86% 2.56% 5.27% Apple iPhone 7 5.21% 1.08% Apple iPhone 6S Plus 1.05% 3.09% Apple iPhone 6S 3.59%

% of Global Smartphone Usage Point of Clarification: Unlike the Global Smartphone OS Versions, this data is measured at the end of 2019 Q3, and not counted throughout the quarter.

MOVR 13 iPhone Launch Comparison

• The 2019 iPhone launch is more successful then the • In contrast, the month delay in the iPhone XR put a previous generation in 2018. damper on the early part of the 2018 launch. • The iPhone 11 is the most widely used of the three • The iPhone 11 with 0.81% of usage, appears to have iPhones, with 0.81% of all smartphone usage by the end twice as much adoption as the iPhone XS at the same of October. time last year. • All three iPhone 11 models launched simultaneously, unlike 2018.

2019 iPhone Launch 2018 iPhone Launch

0.81%

0.62%

0.44% 0.46% 0.40%

0.10% %Global of Smartphone Usage

Apple iPhone 11 Apple iPhone 11 Pro Apple iPhone XS Apple iPhone XS Max Apple iPhone XR Apple iPhone 11 Pro Max MOVR 14 Smartphone Adoption Top 5G Smartphones

• Right now, only three 5G smartphone have any traction • In addition to the 5G, which holds in the market. the 220 rank among smartphones, the LG V50 ThinQ(471) • The Samsung Galaxy S10 5G is the most popular 5G and the Samsung Galaxy Note10 5G (711) rank relatively smartphone, but it only has 0.05% of smartphone usage. high. • All of the remaining 5G have negligible usage currently.

Top 5G Smartphones Top 5G Smartphones Rank

Samsung Galaxy S10 5G 0.05% Samsung Galaxy S10 5G 220

LG V50 ThinQ 0.02% LG V50 ThinQ 471

Samsung Galaxy Note10 5G 0.01% Samsung Galaxy Note10 5G 711

OPPO Reno 5G 0% Reno 5G 2,248

OnePlus 7 Pro 5G 0% OnePlus 7 Pro 5G 2,305 ZTE Axon 10 Pro 5G 0% ZTE Axon 10 Pro 5G 2,421 X 5G 0% Huawei Mate 20 X 5G 2,555 Mi MIX 3 5G 0% Xiaomi Mi MIX 3 5G 3,702 0% Global Smartphone Rank Samsung Galaxy A90 5G 4,358

% of Global Smartphone Usage Vivo iQOO Pro 5g 0% Vivo iQOO Pro 5g 4,596 Vivo NEX 3 5G 0% Vivo NEX 3 5G 6,970

MOVR 16 Top Countries for 5G Network Smartphone Usage

• The only country with a significant adoption of 5G- • It is quite possible that these 5G smartphones are ready devices is South Korea. South Korean carriers using their modem more frequently. Currently, the have invested $2.6 billion in 5G technology to support number of 5G base stations in South Korea is only 7% network launches in April 2019. of 4G stations.

0.06% 0.058% 5G Smartphone Share in Top 30 Telecom Markets

0.05%

0.04%

0.030% 0.03% 0.030%

0.02%

0.005% 0.010%0.007% 0.01% 0.005% 0.007% 0.004% 0.002% 0.001% 0.005% 0.004% 0.001% 0.001% 0.004% 0.001% 0.002% 0.001% 0.001% 0% 0% 0% 0% 0% 0% 0% 0.00% GB VN US EG PH TH ES DE MA JP CN RU UA IT TR NG BD MX FR ID PL CO ZA PK SA IN BR

Point of Clarification: South Korea is excluded from the above graph, whose penetration is at 5.1% of global market share. MOVR 17 Chipset Families Top Smartphone Chipset Manufacturers and Models

• The top three chipset manufacturers, Apple (36.6%), (22.8%), and Samsung (21.6%), dominate Top 20 Chipsets with more than 80% of the smartphone usage. • Apple’s A11 Bionic is the most popular chipset with Bionic 11.5% 11.5%. It appears in iPhone 8, iPhone 8 Plus, and iPhone Fusion 7.9% X. Bionic 7.9%

Apple A9 6.1% Chipset Manufacturers 7870 4.4%

Snapdragon 410 2.8% Apple 36.6% Exynos 8895 2.7%

Snapdragon 425 2.7%

Qualcomm 22.8% Kirin 659 2.7% Snapdragon 845 2.5%

Exynos 9810 2.4% Samsung 21.6% Exynos 8890 2.4%

Apple A8 2.4%

HiSilicon 9.9% Snapdragon 835 2.0%

Kirin 710 1.8%

Exynos 7885 1.7% MediaTek 7.3% Snapdragon 625 1.6% % of Global Smartphone Usage % of Global Smartphone Usage Exynos 7570 1.6%

Spreadtrum Communications 1.3% Kirin 970 1.4%

Snapdragon 450 1.4% MOVR 19 Spotlight: India vs. USA

20 Form Factor

• India has a much higher level of mobile usage than the • Tablet usage in India is very low in India – only 1.3% USA. Smartphones account for 58.3% of all traffic in of all usage, compared to 5.5% in the USA. India, compared to 38.1% in the USA. • Feature phones are used much more frequently used in India (5.7%) vs. the USA (0.6%).

Form Factor

Smartphone 58.3% 38.1%

Desktop 28.3% 50.8%

India Feature Phone 5.7% 0.6% USA

Smart-TV 1.5% 0.1%

Tablet 1.3% 5.5%

% of all device usage MOVR 21 Top Smartphones

• There is little overlap between the most popular smartphones in India and Top Smartphones USA. 2.71% Xiaomi Note 5 Pro 0.01% 2.36% • Xiaomi Pro is the most Xiaomi 0.07% popular smartphone in India, with Xiaomi Redmi 5A 1.63% 2.71% of all smartphone usage. 0.06% 1.62% Samsung Galaxy J7 Prime 0.14% 1.61% • The Indian market for smartphones is Xiaomi Redmi 6A 0.06% very disaggregated compared to the Samsung Galaxy J7 Max 1.56% USA. The top 20 devices account for 0.00% 1.54% only 23% of usage. This compares to Samsung Galaxy J2 0.02% 1.23% more than 50% in the USA. Apple iPhone 6 1.94% India Xiaomi Redmi 4 1.20% • The most popular iPhone in India is the 0.01% USA 1.17% iPhone 6 with 1.23%. This is a Xiaomi 0.02% relatively old smartphone, indicating 0.54% Apple iPhone 8 Plus 7.98% the secondary market for iPhones in 0.94% India. Apple iPhone X 7.20% 0.61% Apple iPhone XR 7.12% • Newer iPhones are also present, 0.43% Apple iPhone XS Max 6.18% including the iPhone 8 Plus with 0.80% 0.54%. Apple iPhone 7 Plus 5.81% 1.07% Apple iPhone 7 5.52% 0.47% Apple iPhone 8 4.87% 0.99% Apple iPhone 6S 3.71% 0.72% Apple iPhone XS 3.23% 0.17% Samsung Galaxy S9 2.35%

MOVR % of all smartphone usage 22 Top Smartphone Manufacturers

• Samsung (23.64%) and Xiaomi (22.48%) hold the top • Apple is the fourth most used smartphone 2 spots with almost identical market share. manufacturer with 8.94%. • Budget-priced manufacturers like Vivo, Oppo, Huawei, • Compared to the USA at 58.10%, India has a low hold several of the top ten spots. iPhone market share. Apple’s premium-pricing is a major reason for the low market share in the budget- sensitive Indian market. Top Smartphone Manufacturers

23.64% Samsung 25.32% 22.48% Xiaomi 0.89% 8.95% Vivo 0.24% 8.94% Apple 58.10% 7.27% OPPO 0.46% 3.36% Huawei 0.78% 3.16% 0.21% India OnePlus 3.00% 0.38% USA 2.95% Realme 0.06% 2.34% 2.88% 0.44% LG 6.47% 0.06% 0.91% 0.56% HTC 0.71% 0.02% ZTE 0.62% Alcatel 0.01% 0.59% MOVR % of all smartphone usage 23 Top Tablets

• The Apple iPad Air 2 is the most popular tablet in India • Apple holds 10 of the top 13 of the top tablets in with 14.98% of tablet usage. The Apple iPad Air 2 is India. also the most popular tablet in the USA, with 12.85% • Samsung has the third most popular tablet with the of usage. Samsung Galaxy Tab A generating 7.96% of usage.

Top Tablets

14.98% Apple iPad Air 2 12.85% 8.35% Apple iPad 2018 11.78% 7.96% Samsung Galaxy Tab A 0.94% 7.03% Apple iPad Air 7.90% 6.37% Apple iPad 2017 11.38% 4.18% Apple iPad mini 2 4.24% India 3.75% Apple iPad Pro 9.7 3.98% USA 3.51% Samsung Galaxy Tab A 7.0 LTE 0.03% 3.29% Apple iPad 4 3.79% 3.16% Apple iPad 3 1.15% 3.13% Apple iPad Pro 10.5 (2017) 3.71% 2.67% Apple iPad mini 4 3.41% 0.21% Samsung Galaxy Tab S3 9.7 2.81%

% of all tablet usage MOVR 24 Top Tablet Manufacturers

• Apple dominates the Indian and USA markets with • Lenovo is the third most popular tablet manufacturer 64.53% and 74.59% respectively. in India with 6.46%.

• Samsung is the second most popular tablet manufacturer in both India and the USA with 18.91% and 13.77% share respectively. Top Tablet Manufacturers

64.53% Apple 74.59% 18.91% Samsung 13.77% 6.46% Lenovo 0.53% 1.89% Ampe 0.00% 0.95% Huawei 0.19% 0.83% 6.44% 0.75% iBall 0.00% India 0.73% Acer 0.08% USA 0.64% 0.65% 0.58% Micromax 0.00% 0.03% LG 0.57% 0.02% RCA 0.46% 0.01% ZTE 0.24% 0.01% Ellipsis 0.15% % of all tablet usage

MOVR 25 Smartphone OS Version Android OS 16.38% legacy 23.58% • Android is the most popular operating system in 11.85% India, with 88.23%. This is more than double the 6 4.14% 7.21% USA, with only 41.86%. 7 5.04% Android 9 is the most popular Android version in India • 7.1 7.73% India with 30.36%. However, this trails the USA where 2.81% 4.30% 42.84% of smartphones are already on Android 9. 8 12.55% USA 22.16% • 23.58% of Android smartphones in India are still on 8.1 8.68% older legacy OS versions. 9 30.36% • The most popular version of iOS in India and the USA 42.82% is version 12.3, with 36.19% and 42.57% 10 0.39% respectively. % of all Android smartphone usage

Operating Systems: iOS

India vs. USA legacy 3.08%9.15% 11 0.19%3.87% 11.1 0.12% 88.23% Android 1.18% 41.86% 11.2 0.61% 11.3 0.45%1.17% 11.4 2.92% 8.94% India 1.66% India iOS 12 1.25% 58.10% USA 0.77% 5.71% USA 12.1 3.87% 12.2 5.54% 2.83% 3.58% others 36.19% 0.03% 12.3 42.57% 29.27% 12.4 40.18% 2.48% 13 1.75% % of all smartphone usage 13.1 1.28% 1.16% MOVR % of all iOS smartphone usage 26 Price and Age of Smartphones

• India and the USA have opposite pricing profiles for • The average age of smartphones in USA and India are smartphones. In India, 79.23% of smartphones are nearly identical at 26 months. priced less than $400. And only 12.29% of Indian smartphones are priced more than $700. • India has slightly more newer smartphones aged under 2 years, with 50.13%. The USA has only • The median price in India for smartphones is $240. 45.25% under 2 years. This compares to $899 in the USA.

MSRP of Smartphones Age of Smartphones

12.74% 4+ years 12.29% 13.06% High ($700+ ) 77.77% 16.85% 3 - 4 years 16.98%

8.48% India 20.28% India 2 - 3 years Mid ($400 - $699) 24.71% 6.43% USA USA

32.29% 1 - 2 years 31.26%

79.23% Low ( under $400) 17.85% 15.79% Less than 1 year 13.99%

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MOVR 30 About this Report & Resources Report Specifications

Included Mobile • Purpose of Report Devices =58% Feature – ScientiaMobile publishes MOVR to provide the mobile Web Phone, 1% community with timely information on mobile Web device Tablet, usage. 6%

– Our goal is to stimulate interest in trends, device capabilities, and tools for analyzing and managing device Desktop, fragmentation. 42%

• Sources of Data and Filtering Excluded = 42% – The information in this report is based on a representative sample of a larger data set. The sample size is over 119 billion Smartphone requests from April 2014 to end of September 2019. , 49% Smart-TV, – MOVR focuses on mobile devices, consisting of smartphones, 0.3% tablets, and feature phones. Robot, 2% – While the data set includes desktops, laptops, smart TVs, Definitions game consoles, apps, and robots, we have excluded them, unless otherwise noted. • What is a “hit”? Each time a user visits a Web page and a user agent (UA) is generated and tested by WURFL (through a – We have used an Equivalent Weighted Sites (EWS) number of mechanisms), a “hit” is recorded in the methodology that indexes the traffic at each site and assigns ScientiaMobile dataset. All data reported in MOVR reflects hits, an equal weight to each site. not the count of physical devices generating the hit. – Samples sizes for Africa and Oceania are small enough that we • What is a smartphone? A smartphone must meet several have a low level of confidence that these figures are criteria: it must be a wireless device, have a touch screen with representative. However, the source data from these horizontal resolution greater than or equal to 480px, and not continents continues to grow. Over time, we will improve the be considered a tablet. quality of these figures. In the meantime, we feel that more • What is a tablet? Criteria for a tablet include: a wireless information is better than less for people looking for insights in device, be marketed as a tablet, and running a mobile or these continents. tablet OS. One exception is that a full version of Windows – To download the data files supporting MOVR, or subscribe to running on a tablet is considered to be a laptop. future publications of MOVR, please visit us at www.scientiamobile.com/movr

MOVR 32 Definitions (continued) About WURFL

• What is a feature phone? It is a wireless device that • ScientiaMobile uses its WURFL products to collect and falls into one of the three categories: classic feature analyze the device intelligence contained in the MOVR phones, modern feature phones, and old smartphones. report. WURFL is a Device Description Repository – Classic feature phone: Typically a bar, slide, or (DDR) that integrates an API and XML to provide an clamshell form factor with limited possibilities to always-updated source for detecting devices and their install apps and a proprietary OS. Other criteria capabilities. For more than 10 years, WURFL has been include a physical keyboard and a low price range. the industry standard for device detection. Today, Examples are Series 30 and 40 or Motorola ScientiaMobile offers a number of WURFL products to Razr devices. match a range of needs, from small developers to large enterprises. – Modern feature phone: These phones also have a low price range. They are “smartphone-like”, but • WURFL OnSite and WURFL InFuze provide businesses targeted at the classic feature phone market. They with high performance server-side device detection may have a smartphone OS. They borrow features solutions. from classic feature phones, such as size or screen • WURFL.js provides front-end developers with access to size. Examples are Nokia Asha series or Samsung device detection through JavaScript snippets. Galaxy Pocket. • WURFL InSight provides business intelligence analysts – Old smartphones: These smartphones are older. with a table-based device detection tool that will Classic Blackberry devices and Symbian-based integrate easily with data analysis tools. devices fall into this category. More recent devices with a touch screen, but with older hardware or • ImageEngine combines mobile device detection with older versions of Android, iOS or Windows Phone image resizing, image file optimization, and Content also fall into this category. Delivery Network (CDN)-type delivery. It provides significantly faster downloads, especially on mobile • What is MNO Traffic? Traffic originating from Mobile devices. Network Operators (MNO). It is defined, in our research method, as the connection type provided by the browser navigator.connection API.

MOVR 33 About ScientiaMobile

• ScientiaMobile provides the industry’s most accurate and Disclaimer flexible device detection solution, helping customers • While ScientiaMobile, Inc. has used reasonable deliver great web experiences and manage the efforts accurately to prepare this report and the increasingly fragmented mobile device ecosystem. other data and information here (together the ScientiaMobile sells WURFL, a constantly-updated "Report") from data it and its affiliates have repository that catalogues thousands of devices and their collected, this Report is made available to the public capabilities and provides access to them via range of API on an "AS IS" basis without warranty of any kind. languages. The WURFL framework enables many SCIENTIAMOBILE, INC. AND ITS AFFILIATES MAKE organizations, including Fortune 500 companies, to NO REPRESENTATION AND DISCLAIM ALL effectively design and analyze web experiences for an EXPRESS, IMPLIED AND STATUTORY WARRANTIES ever-growing range of smartphones, tablets, smart TVs, OF ANY KIND TO ANY RECIPIENT OF THIS REPORT and game consoles. OR ANY OTHER THIRD PARTY, INCLUDING ANY • For more information about ScientiaMobile and its WARRANTIES OF ACCURACY, TIMELINESS, commercial products, please visit us at: COMPLETENESS, MERCHANTABILITY AND FITNESS www.scientiamobile.com FOR A PARTICULAR PURPOSE. The Report is limited to data collected from certain services offered by • WURFL.io offers a number of free tools for device ScientiaMobile, Inc. and its affiliates – a self- detection and image tailoring. selected sample pool that may not reflect the • To subscribe to MOVR, please visit us at greater internet user community – and https://www.scientiamobile.com/movr-mobile-overview- consequently no conclusion should be drawn from report/ this Report regarding the internet user base as a • To speak to us about our products and licenses, please whole. The entire risk as to the quality (or lack complete this form at www.scientiamobile.com/license thereof), completeness and your use of this Report • MOVR is the Copyright of ScientiaMobile, Inc. and is made is with you, the user of the Report. In no event will available under the terms of the Creative Commons ScientiaMobile, Inc. or its affiliates be liable for any Attribution-NonCommercial-NoDerivatives 4.0 direct, indirect, incidental, special, consequential, or International License. other damages, including loss of profit, arising out of the use of this Report, even if advised of the possibility of such damages. • Any excerpts to, or use of this Report to reach new conclusions and/or analysis, should indicate ScientiaMobile, Inc. as its source, but derived conclusions and analyses generated from these Reports should be clearly attributed solely to their MOVR 34 author.