The Great Communicator
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THE LAST WORD ON THE NEWS WEEKLY: SAT/NOVEMBER 17/2018 NETWORK18 MEDIA AND INVESTMENTS LIMITED PAGES 20 SAMPLE COPY 12 RBI versus Residential Centre is evil of Yogi’s about 2019 hometown ENCEPHALITIS CASES IN GORAKHPUR The reason elections UNABATED DESPITE GOVT’S TALL CLAIMS why I wrote MODI GOVT WANTS CENTRAL BANK OF VACCINATION TO RELAX LENDING TO BOOST my story GROWTH, WHICH IS SHOWING SIGNS 10 was be- OF SLOWING DOWN, BEFORE POLLS cause I felt that this was the moment Who calls of ‘now or the shots? never’ WHY KATRINA’S TWO GIG VINTA NANDA ROLES MATTER MORE THAN TV PRODUCER HER DIRECTORS WRITER 14 6 COVER STORY inside Wrong target BLAMING NAIDU, ANDHRA FOR TELANGANA PROBLEMS WON’T IMPRESS VOTERS AS TDP IS NOT THE MAIN Phugat RIVAL OF KCR & TRS high on 8 politics BJP DELHI MEMBER AND MRS UNIVERSE 2015 WEST ASIA SAYS IN POLITICS IT IS EASY TO LET POWER GO TO YOUR HEAD BUT ONE HAS TO BE PROFESSIONAL 4 Rebel With a Cause DALIT LEADER CHANDRASHEKHAR AZAD’S REBELLIOUS STREAK HAS ATTRACTED SUPPORTERS THE BIG PICTURE 9 The Great REMEMBRANCE OR RAGE DIFFERENT BALLGAME Role of Indian Batting for 3 soldiers in WW I diff erent balls triggers debate of cricket Communicator While 74,000 Indians died Cricketing giants prefer balls NAMO APP: How Narendra Modi is using technology, data, and serving the Raj overseas, does of di erent makes due to valorising their sacrifi ces insult lack of standardisation of targeted comms strategy to stay ahead of the political pack memories of those who did balls globally and di culty in resist the empire and exonerate adjusting to them in di erent 2 those who sent soldiers to fi ght? conditions SHATAKSHI 7 18 FIRSTPOST. SAT/NOVEMBER 17/2018 SAT/NOVEMBER 17/2018 FIRSTPOST. 2 Deep Focus Deep Focus 3 HAVING HER WAY THALAIVAR CLARFIES STAND Raje’s stamp on The only ‘shell’ Narendra Rajinikanth hints fi rst list of BJP fi rms identifi ed Modi PM Modi is stronger ‘I don’t lie… candidates than the Opposition after the great “Mother and son out We chose demonetisation Actor-turned-politician on bail questioning Rajinikanth has issued Ambani’ tragedy are: Jay demonetisation but a clarifi cation after % saying, “If opposition DASSAULT CEO ERIC TRAPPIER 76 forget it is due to was the voter turnout in the fi rst Shah’s Temple parties believe BJP is HAS RUBBISHED ALLEGATIONS phase of elections in Chhattisgarh The BJP’s fi rst list of candidates demonetisation they dangerous, then it must MADE BY RAHUL GANDHI THAT for Rajasthan has the imprimatur Enterprises... had to seek bail be.” Rajinikanth hinted HE LIED ABOUT DETAILS OF covering 18 Assembly segments. of chief minister Vasundhara Raje. that PM Narendra The BJP high command has fi eld- Anil Ambani’s THE DASSAULT RELIANCE JV The polling percentage in these 18 ADDRESSING A RALLY IN Modi is powerful than ed 85 sitting legislators in the fi rst BILASPUR, CHHATTISGARH the Opposition. “If 10 FOR OFFSET CONTRACTS IN seats in the 2013 Assembly list of 131 indicating it has relented Reliance Airports people gang up against THE RAFALE JET DEAL polls was 75.93 % to Raje’s pressure for retaining her RAHUL GANDHI a single person, (Modi) loyalists and making other state Past Present Past Congress president who is powerful?” he told leaders like Arjun Ram Meghwal reporters in Chennai. and Gajendra Singh irrelevant. humility and popularity” are designed FACTS NAMO APP loads. Here, by virtue of creating an ac- popularity outstripping to discourage lawmakers from becoming About countability environment, Modi is en- the BJP’s. He naturally lies scant, insular, arrogant and disconnected NarendraModi App DATA PRIVACY suring free downloads. at the centre of his party’s from people—the common trappings of CONTROVERSY The NaMo app has fi ve million users campaign strategy often power—and encourage them to work hard IN MARCH, THE NARENDRA at last count with a rating of 4.6 on the acting as a force multi- and be accountable for their actions and MODI GOVERNMENT FACED Android platform. It is already among plier to tilt the balance in fi ltering out those who are unable to do so. THE IRE OF PRIVACY VIGILANTES the top 10 of ‘Top Free News and Mag- BJP’s favour in tight elec- Consider the purposes of this exer- FOR ILLEGALLY SHARING DATA azines’ category in Playstore. A certain toral contests as we saw in cise. One, it will ensure a two-way feed- FROM THE APP WITH A THIRD number of voters might feel encouraged Gujarat or Karnataka. back system where leaders get an idea PARTY COMPANY IN THE US to download the app and take part in This is important be- APPSOLUTE of their strengths and chance to work on the survey on their own. Even if that cause as the incumbent, their weaknesses. Theoretically, some The FAQ section of the app promises number is minuscule, a greater number Modi needs a new “devel- lacunae in last-mile implementation that data that users provide is strictly of downloads may be ensured by lead- opment narrative against should automatically correct itself. It “private”, housed safely and not passed ers who will ask followers to install the a progressively higher de- may also promote a healthy competi- on to anyone else app. However, mere installations won’t velopment bar”, as this ar- tion among lawmakers. But a French vigilante hacker in a lead to favourable ratings. Anonymity of ticle points out. To mitigate Two, the survey allows Modi to bypass series of tweets alleged that the per- survey procedure will force leaders to the challenges arising out the secondary communication system sonal data including email IDs, photos, work for their popularity and be among of a combination of high DOMINANCE that invariably fi rewalls the top leader- gender and names of the users of the people—the principal objective of this rallies, apps, etc.), a number of venues expectations and ever-rising develop- NAMO APP: How Narendra Modi is using technology, data, and ship from gauging the ground realities app were being sent to a third-party exercise one year ahead of re-election. (public addresses as well as speeches on ment bar, Modi must convince the voters and enables the PM and party national Tweets Followers Likes Following domain without their consent. At another level, the survey goes diff erent forums) and diff erent modes that he is still the best bet to take the targeted comms strategy to stay ahead of the political pack president Amit Shah to open a direct deeper than all these objectives. It in- (direct and indirect) to disseminate his country forward despite some inevita- channel of communication with people. 8,064 50.3K 1,320 315 tensifi es the connect between the par- political messages. The survey is the ble shortfalls in performance. This is Primary feedback on lawmakers’ per- “When you create a profi le in ty and electorate and seeks to develop latest attempt of this immersive com- where immersive communication strat- the o£ cial @narendramodi the bond of trust that the prime minis- munication strategy. This relentless en- egies such as the survey fi t in because #Android app, all your device ter has sought to painstakingly create gagement with people and the bond it reinforces the picture of honesty and Features info (OS, network type, Carrier over his four-year stint at helm. Modi of trust that he has carefully built and sincerity around Modi. Voters may be …) and personal data (email, perceives politics as the art of commu- nurtured allows Modi to defy all pop- willing to put up with him despite some of the photo, gender, name, …) are nication and tries to constantly refi ne ularity curves and punch above the shortcomings because they trust him. app sent without your consent to and innovate this art. He uses a number weight of his party. These persuasive strategies may aff ect a third-party domain called of platforms (social media, radio, TV, In survey after survey, we fi nd Modi’s the fi nal outcome in 2019. An opportunity http://in.wzrkt.com,” the privacy to receive mes- vigilante who goes by the name sages and emails Elliot Alderson tweeted on directly from March 23 Prime Minister Narendra Modi There is also an option to con- Fact-checking website tribute and earn Alt News later backed up ‘badges’ through Alderson’s fi nding to-do tasks Receive the Alderson claimed that this domain latest news belongs to a US-based company called updates of the CleverTap, a mobile marketing solution Prime Minister provider with o ces in San Francisco, One can tune-in New York, Los Angeles, Mumbai and and listen to the Bengaluru various ‘Mann ki Baat’ editions of Prime Minister Modi Co-founded by entrepreneurs Interact with Sunil Thomas, Anand Jain and the PM and Suresh Kondamudi in 2013, share ideas and CleverTap says that it provides suggestions insights that their clients need Read Prime Min- to keep users engaged and drive ister Narendra long-term retention and growth Modi’s blogs Get the unique insights in the bi- ography section The BJP responded to the Comprehensive allegations by saying that information on the data is being used for initiatives and analytics using third party achievements service, similar to Google of the Union Analytics. Government, including an While saying that using an analytics ‘infographics’ solution is standard in the mobile devel- section opment world, Alderson pointed out that sharing personal data without consent of the users “is illegal” Moreover, collecting personal data of users “without their consent is against the TOS (Terms of Service) of Google Play Store.” SREEMOY TALUKDAR NEW DELHI have evolved from an intuitive space but diff erent schemes, programmes and in- BJP leaders at constituency and state formance and functioning of schemes rationalisation is possible.