Banking Frontiers | April 25, 2018 He Has Been Drawing Crowds at Deposits of 2 Years
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EDITORIAL Now read A STEP TOWARDS THE FUTURE on the go! Customer experience is a critical factor and will eventually be introduced in other is guaranteed to keep you hooked. Let us Check it out on your for success in today's world of border- branches. At the same event, Mr Chugh know your thoughts about this issue. We Smartphone or Tablet, less business. Our Bank strives to provide also unveiled our Bank's virtual assistant, always appreciate your valuable feedback. simply type in superlative customer experiences by EVA (Electronic Virtual Assistant), which ourworld.hdfcbank.com developing products and services that not has been integrated with Amazon Alexa Happy Reading! only meet, but beat customer expectations. and Google Assistant to give our customers These have been powered by using instant access to information. IRA 2.0 and like comment technology in innovative ways, often EVA are a major step for us towards making delivering solutions that are industry firsts. banking smoother, swifter and experience- rich. In this issue's Cover Story, we showcase our latest offerings designed to offer HDFC This issue also brings to you Sports Bank customers a one-of-a-kind experience. updates, where you will be proud to read On April 26, Mr Nitin Chugh, Country Head about the achievements of our various – Digital Banking, unveiled IRA 2.0, an sports teams. Do not miss Zonal Updates interactive humanoid designed to enhance for the latest news from our offices across user experience for our Bank's customers. India. View the captivating images our IRA can interact with customers using voice colleagues have clicked in Shutterbug. and visuals. The first IRA 2.0 is stationed at the Koramangla branch in Bengaluru, With Quiz, Crossword and DIY, this issue COVER STORY REIMAGINING BANKING Giving our customers a WOW experience using cutting-edge technologies Our Bank has been leading the charge when it comes to offering customers more convenient banking through its Meet IRA 2.0 digital offerings. By leveraging our digital capabilities, our IRA 2.0 is an interactive humanoid and in its new Bank has delivered innovative products and services that avatar will enhance user experience for customers are industry firsts. visiting the Koramangala branch, Bengaluru. IRA will Last week, our Bank unveiled IRA 2.0, an interactive interact with customers, answer bank-related queries, humanoid, designed to enhance customer service, and frequently asked questions, and guide them inside the the virtual assistant EVA, that has been integrated on branch with voice-based navigation. Amazon Alexa and Google Assistant. IRA, which stands for Intelligent Robotic Assistant was IRA 2.0 was unveiled by Mr. Nitin Chugh, Country Head first launched in January 2017 at the bank’s Kamala - Digital Banking, HDFC Bank and Mr. Arun Mediratta, Mills branch in Mumbai, making HDFC Bank the Branch Banking Head – South, HDFC Bank, at a press first bank in the country to introduce a humanoid for conference organised at the Bank's Koramangala Branch customer service. in Bengaluru. Meet EVA on Alexa Our Bank's virtual assistant EVA (Electronic Virtual Assistant) has been integrated with Amazon Alexa and Google Assistant to give our customers instant access to information. Google Assistant is available on millions of Android devices as well as on Google Home. This integration makes it easy for millions of Bank customers to have view images access to Bank-related information using the simplicity and convenience of a voice conversation. Customers can voice chat and resolve queries through devices such as watch video Amazon Echo, Android smartphone, and Google Home devices. Launched in March 2017, EVA is India’s first and largest AI-based banking chatbot having already answered more than 65 lakh user queries with The launch of IRA 2.0 and EVA on Alexa and more than 85 per cent accuracy on the Bank’s website. Google Assistant in Bengaluru is a testament In its new avatar, EVA has evolved to become a virtual of the Bank's endeavor to move from convenience to assistant that can converse with customers using giving an experience to our customers using cutting- voice and help them with their queries. edge technologies,” said Mr. Nitin Chugh, Country Head - Digital Banking, HDFC Bank. “Today, technologies like Artificial Intelligence and Machine Learning are being deployed across all touch points, including branches. We want to adopt the same technologies and platform that our customers are becoming accustomed to in their daily lives. We foresee a future where these technologies will complement the Bank's physical network and help our employees add value to our customers. like comment BANK BULLETIN Our Bank launched its new Regional Office Kumar Wadhwani, an external trainer and ZONAL UPDATES in Jaipur at C Scheme, Ashok Marg. Mr State Facilitator of GeM for the Government Navrattan Kothari, Chairman – KGK Group, of India. The session was kicked off by Mr A glimpse of the activities and events organised by our Bank’s zonal offices across the country inaugurated the new office in the presence Kumar Sanjeev, RH – RBB, and Madhu of Ms Smita Bhagat, Branch Banking Head Gupta, SH – WBO. Mr Prabhat Upadhyaya, EAST seniors from Retail and Operations. – West, and other senior bank officials. Regional Head – Government business, GeM training session held at Mr Arup Das, GeM Business facilitator, participated in this session and ensured Guwahati, Assam conducted the session along with GeM training conducted in Lucknow, the attendance of business and relationship associate Mr Nabajyoti Talukdar. Uttar Pradesh managers engaged in acquisition of government business. NORTH Growing our presence in Rajasthan The session was attended by 33 BMs, RMs, Circle Heads, and senior staff from Retail Branch Banking and WBO. A GeM training and information session was conducted in Lucknow Our Bank provides insurance cover Bank staff at the GeM training session in Guwahati for Haryana police Aiming to familiarise the Bank’s staff on Our Bank signed an MoU with the Haryana With the aim of familiarising the Bank’s Government eMarketplace (GeM), the Police on April 4, 2018. The Bank will now staff on Government eMarketplace (GeM), national public procurement portal, a provide accidental insurance cover up to the national public procurement portal, a The new Regional Office at Jaipur is launched in the training session was held in Lucknow at Rs 15 lakh for the force’s Special Police training session was held in the city. There presence of Ms Smita Bhagat, Branch Banking Head the Pranay Tower office on April 18, 2018. Officers (SPOs). The Bank will also provide - West were 47 participants in total including The session was addressed by Mr Praveen other banking services to the SPOs. The MoU was signed in the presence of of government primary schools. All the the Indian Army and our Bank for salary Branding has been done at zero rental Director General of Police BS Sandhu verticals participated in the cause. The accounts. The signing ceremony was and shall be placed permanently at the and Additional Director General of Police, Government Primary School Shah Satnam chaired by Director General (MP&PS), Lt course. Human Rights and Litigation OP Singh, Chowk, Sirsa and Government Girls Gen S K Saini, ADG PS Maj Gen, Group and Deputy Inspector General of Police, Primary School Bhima Basti, Fatehabad Head Smita Bhagat and Regional Head WEST 1 Welfare Vilas Dhankar. were identified. Around 200 students Vikas Wahal. NetBanking team jumps for a cause attend each school, who the Headmistress Supporting education in Sirsa and explained were mostly from economically Out of 11 banks that previously had ties Fatehabad, Haryana weak families. with the Indian Army, the contract has been renewed only with our Bank. Our Bank signs MoU with Indian Army Tie-up with AEPTA, Army Golf Course for Captain's Cup The NetBanking team, through 'Jump for Health', The New Delhi team supported The donated two prosthetic legs by doing 23,500 jumps Captain's Cup (the main event in the Calendar of the Army Golf Course) that The NetBanking team marked World Health School bags and stationery were distributed to was held on April 4-7, 2018. The team Day by participating in the Jump for Health underprivileged students by the Sirsa and Fatehabad WBO teams provided Bank and AEPTA branded event. Under the guidance of Mr Gautam T-shirts and caps to all 600+ participants. Anand, Head – NetBanking & DirectPay, the Ms Smita Bhagat, Branch Banking Head - West, at The Sirsa and Fatehabad WBO branches the signing for the MoU for Defence salary package Branding was also done across the golf team did 23,500 jumps. The count meant started the new fiscal year on a generous course with a view to promote our Brand that two prosthetic legs would be donated, note with the distribution of school bags On April 3, 2018, a Memorandum of visibility and communicate relevant sponsored by Aditya Birla Capital who and stationery to underprivileged children Undertaking (MoU) was signed between products to visitors. organised the event. SOUTH 1 moment’ for each participant was captured Secure Banking programmes and blood A WhatsApp group was created Tamil Nadu team marks Women’s and an instant photograph was shared in a donation drives were also among the 193 and approvals were sought from the Day Bank-branded photo frame. activities conducted across the state. concerned police and corporation The Tamil Nadu team celebrated authorities to clean Elliot’s Beach, at International’s Women’s Day with a Tamil Nadu team boosts salary Chennai team cleans up Elliot’s Besant Nagar. motivational activity. The ladies first account business Beach A salary account drive has been initiated On December 5, 2017, about 56 staff in line with Zonal Head R Suresh’s advice, assembled at 7 am and then split into and all branches actively participated in groups with a team leader each.