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Cosmetics and Personal Care PRODUCTS CLUSTER Diagnostic

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Cosmetics and Personal Care PRODUCTS CLUSTER Diagnostic June 2020 1 Readers Guide: This is a combination of two reports on a diagnostic study on the cosmetics and personal care value chains in Ghana. The first part of the report focused on the southern and middle clusters. The scope of the Cosmetics and Personal Care Products (CPCP) CDS was preceded by a complete Value Chain Analysis (VCA) of the sector. The diagnostic assessment was to validate the issues identified from the VCA. The CDS covered two selected clusters (i.e. cosmetics products production and black soap processing) within the middle and southern belts of Ghana. Read details of the Southern and Middle cluster report via link: Southern and Middle Cluster diagnostic report The study on the Northern Cosmetics cluster focuses on the cosmetic value chain that uses as part of its raw materials, shea butter, baobab oil, moringa oil and other indigenous oils to formulate different kinds of cosmetic products. The study was limited to only two regions in northern Ghana namely; Northern Region and Upper East Region although the other northern regions (Upper West, North-East and Savannah) also produce the same quantities and quality of shea nuts and butter. Read details of the Northern Cosmetics Cluster report via the link: Northern cosmetic diagnostic study Thank you. 2 Southern and Middle Cluster Report Southern and Middle Clusters Cosmetics Diagnostic Study Report 3 Table of Contents List of Figures and Tables.......................................................................................................... 6 Table of Abbreviations .............................................................................................................. 8 INTRODUCTION.................................................................................................................. 10 Background ............................................................................................................................ 10 Scope of the Cosmetics Diagnostic Study (CDS) ................................................................. 11 History of Cosmetics Production .......................................................................................... 11 Black Soap Making ................................................................................................................ 12 Finished Cosmetics Products processing ............................................................................. 12 International & National Scenario ....................................................................................... 13 Overview of the Middle and Southern Clusters ................................................................. 15 Middle Cluster ........................................................................................................................ 15 Figure 2 and 3: Images of Southern and Middle Clusters respectively .................................. 16 Southern Cluster .................................................................................................................... 17 Sites visited ............................................................................................................................. 17 Products and Activities .......................................................................................................... 19 Classification of the processors ............................................................................................. 22 Technology and mode of production .................................................................................... 22 Raw materials ......................................................................................................................... 22 Transportation ....................................................................................................................... 23 Packaging ................................................................................................................................ 23 Finance and Financing Facilities .......................................................................................... 24 Promotion Institutions ........................................................................................................... 24 Financial Institutions ............................................................................................................. 24 Policy Institution (Ministry of Trade and Industry -MoTI) .............................................. 27 Table 4: Overview of Ministry of Trade and Industry ............................................................. 28 Regulatory Bodies .................................................................................................................. 28 Table 5: Overview of the Regulatory Bodies ........................................................................... 30 NGOs and Associations ......................................................................................................... 30 Business Development Services (BDS) ................................................................................. 34 Research and Development (R&D) .................................................................................. 3434 OUTCOME OF THE SURVEY ........................................................................................... 39 Methodology ........................................................................................................................... 39 Human Resources .................................................................................................................. 41 4 Markets and Marketing ........................................................................................................ 43 Brands Ownership ................................................................................................................. 44 Membership of Associations ................................................................................................. 45 Production and Technology .................................................................................................. 46 Packaging ................................................................................................................................ 47 Finance .................................................................................................................................... 48 CLUSTER ANALYSIS ......................................................................................................... 49 Business Operations Analysis (BOA) ................................................................................... 49 Black Soap processors ........................................................................................................... 49 Processors of Cosmetics and Personal Care Products........................................................ 52 Value Addition ....................................................................................................................... 54 Cooperation in the Cluster .................................................................................................... 56 Cooperation Between Black Soap and Cosmetics Products Producers ............................ 57 BDS .......................................................................................................................................... 57 R&D Institutions .................................................................................................................... 57 Regulators ............................................................................................................................... 58 Supporting and Promotional Institutions ............................................................................ 58 Associations, NGOs and other partners............................................................................... 58 Porters’ Five Forces ............................................................................................................... 61 SWOT Analysis ...................................................................................................................... 63 Vision, Strategic Areas and Potential Interventions ........................................................... 64 RECOMMENDATIONS ....................................................................................................... 66 APPENDIX ............................................................................................................................. 67 Appendix I: Shea based Body Butter (180g) Production and MRP Graph ..................... 67 Appendix II: Black Soap Bar (150g) Production and MRP Graph .................................. 67 Appendix IV: Cosmetics Actors Visited .............................................................................. 70 5 List of Figures and Tables List and Title of Figures List and Title of Tables Figure 1: Display of Personal Care Table 1: Middle and Southern Clusters and Products in Structured Distribution Exact Products Channel (SDC) OR Supermarkets Figure 2 and 3: Images of Southern and Table 2: Overview of Government-owned Middle Clusters respectively Promotion Institutions Figure 4: Map of Ghana showing key Table 3: Overview of Financial Institutions sites within Middle and Southern supporting the Cosmetics Sector Clusters Figure 5: Showing Number of Skilled Table 4: Overview of Ministry of Trade and and Unskilled workers Industry Figures 6 and 7: Showing where
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