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.,.-:.�---� Registered OfficeAddress: Mindtree Ltd. f.J Mindtree Global Village, RVCE Post, Mysore Road, A Larsen & Toubro Group Company Bengaluru-560059, l(arnataka, India. Corporate IdentityNumber (CIN): L72200KA1999PLC025564 E-mail: [email protected] Ref: MT/STAT/CS/19-20/230 March 3, 2020 BSE Limited National Stock Exchange of India Limited Phiroze Jeejeebhoy Towers, Exchange Plaza, Sandra Kurla Complex, Dalal Street, Mumbai 400 001 Sandra East, Mumbai 400 051 BSE : fax : 022 2272 3121/2041/ 61 NSE : fax: 022 2659 8237 / 38 Phone:022-22721233/4 Phone: (022) 26598235 / 36 email: corp.rplatiorc�@b�Pindia.com email : [email protected] Dear Sirs, Sub: Submission of Shareholders' Notice published in connection with Transfer of Equityshares to IEPF Suspense Account This is to inform that the Company has published a notice in the newspapers in connection with the shares and dividend liable to be transferred to IEPF in accordance with Section 124(6) of the Companies Act, 2013 read with Investor Education and Protection Fund Authority (Accounting, Audit, Transfer and Refund) Rules, amended upto date. Please find enclosed the copies of notice published in Business Standard and Kannada Prabha. This is for your information and records. Thanking you. Sincerely, For Mindtree Limited VedavalliS Company Secretary Encl : as above. Mindtree Ltd Global Village T +9180 6706 4000 RVCE Post, Mysore Road F +9180 6706 4100 Bengaluru - 560059 W www.mindtree.com Welcome to possible MUMBAI | TUESDAY, 3 MARCH 2020 BRAND WORLD 17 . < Sensodyne drops the white coat, unmasks a new image The toothpaste brand from GSK Consumer ditches the old prescriptive advertising routine, as it looks to widen its appeal among young users T E NARASIMHAN Chennai, 2 March or close to a decade, Sensodyne has been F pitched as a special toothpaste for sensitive teeth. One that gets inside people’s homes, not because it offers a fresh feel or, kills bad breath, but via a doctor’s recommen- In a new campaign, the dation. A white-coat clad and company presents the brand stethoscope wielding model has as a matter of choice, not the been its face, almost ever since outcome of a doctor’s its launch in 2011. Now in a new, prescription digital-first campaign, GSK Consumer is recasting its tooth- paste in a new mould, asking teeth is more common than adopting a general tone in its ambit, within the sensitive people to choose the brand for one thinks it is. communication? The ~10,400 gums segment. If it has to grow, the love of good food above all Titled #ForTheLoveOf, the crore toothpaste market in India the brand must first expand the else. The objective is to make campaign is based on research is highly penetrated category category, say experts. the brand more relatable, the done by the company that growing at a steady rate and in The latest campaign, devel- company said, but will this showed that one in three people the last few years, there has oped in partnership with mean losing the distinctive suffer from tooth sensitivity in been a fresh momentum due to Grey India and Wunderman nature of its appeal? India, but only one in five take a growth in use of Thompson, is a dig- GSK Consumer Healthcare’s any action. As a brand, it has specialised tooth- “We will continue ital first campaign. oral care brand Sensodyne tack- been driving category building pastes. The sensi- to invest in the “This is testimony to les Dentine Hyper Sensitivity and has worked towards bring- tivity category brand and its the brand’s success- (DHS), a condition about which ing about a shift in consumer stands at ~1,100 Cr category building ful strategy in India. the company has sought to build behaviour and understanding, and Sensodyne initiatives” We will continue to awareness and sensitivity. Its according to Chopra. leads the segment, ANURITA CHOPRA invest in the brand efforts have had the brand gain GSK’s pharma imagery has followed by Colgate and its category Area marketing lead, almost half the share (49 per worked for Sensodyne in the Sensitive at 10 per oral care, GSK Consumer building initiatives,” cent) of the sensitive tooth paste past (as part of the deal between cent market share Healthcare said Chopra. market in the country, the com- HUL and GSK, Sensodyne will and then a host of The company pany said. There is room for continue to be owned by latter), other players such as has launched on-the-ground growth within the segment, but but Harish Bijoor, brand-expert Thermoseal, Emoform, Senso- campaigns with several malls even more so outside. Hence and founder, Harish Bijoor form, Vantej etc. to spread its use among the experts say it is to tap the poten- Consults says, “Dental science Given that the category is people. It has also made tial customer base outside the and dental hygiene accou- already highly penetrated, most advances in the market through subset of people with ‘sensitive trements market today is a high- of the gains are through collaborations with dental gums’ that the brand’s core ly segmented one. The tooth- upgrades to premium/spe- health care professionals. The promise is being repurposed. paste is the lowest common cialised tooth pastes, price brand has launched variants, “The campaign is designed denominator in this arena. And increases and increase in the expanded into adjacent need to connect with people who out here, the ordinary tooth- repertoire of brands in the spaces through offerings which hold back from enjoying their paste of the fluouride or gel vari- house holds. To grow therefore, delivered on sensitivity plus favourite foods, and therefore ety is a competence that is OTC. brands such as Sensodyne need benefits such as Sensodyne compromise,” says Anurita Sensodyne and its category is a to tap into the general category. Deep Clean, and Sensodyne Chopra, area marketing lead, prescriptive oriented category.” Sensodyne’s journey thus Multicare. The new campaign oral care, GSK Consumer Given the unique proposi- far, according to experts, has marks a fresh attempt to Healthcare. Visually appealing, tion that Sensodyne has built been primarily about spread- expand the brand’s appeal and the ads are built on the premise for itself, is the brand straying ing the net and drawing as reach and chart a course in that the problem of sensitive afar from its core offering, by many people as it can into its hitherto uncharted waters. FROM PAGE 1 official. This means they will contribute felt from this month onwards in a major Markets... to the 2020-21 budgeted divestment pro- way and will be more critical for some man- “The markets do not know how to react to ceeds of ~2.1 trillion. ufacturers, especially the ones that have the corona outbreak; they play the worst- Last week, the Centre had divested 10 their BS-VI roll out scheduled,” said Vasdev. case scenario. If there is no bad news per cent of its stake in RITES through OFS. overnight, we could come back tomorrow The issuance bombed. “We raised just re-thinking,” said Andrew Holland, CEO around ~400 crore versus expectations of Channel for... of Avendus Capital Alternate Strategies. ~1,000 crore,” the official said. The news of new corona cases could If anything, the hair-splitting over tastes, not have come at a worse time for India, textures, and dialects is on another level. which is reeling under an economic and Travel firms... Agarwal highlights some complexities. political crisis. “Every Fortune 500 com- “Southern markets are at a better stage of pany, which was reliant on China for the Expedia said it was laying off 3,000 evolution than Hindi, on both penetration manufacture of its products, will have to employees globally, beginning with Hong (of TV) and consumption. In Marathi, diversify its production chain. If our man- Kong and Singapore. Emirates and Bangla or other languages, there is an over- ufacturing states can grab this opportu- Singapore Airlines, too, have announced lap with Hindi. Among Marathi audiences, nity, this could be a heaven-sent,” said cost-cutting. for instance, 70 per cent of the consump- Saurabh Mukherjhea, founder of Singapore Airlines is implementing a 5- tion is in Hindi and 30 per cent in Marathi. Marcellus Investments. 15 per cent salary cut for employees, includ- In Bangla, 45 per cent consumption is in Barring three, all sectoral indices of the ing its CEO and senior management, while Bengali. The south is predominantly about BSE ended the session in the red. Metal as Emirates is offering voluntary leave with- ‘my language’. On the Karnataka border, well as oil and gas stocks were the worst- out pay. “There are no last-minute cancel- you might have bilingual consumption in affected, with their respective gauges lations. Fresh bookings are, however, being Telugu/Kannada or Marathi/Kannada.” falling 2 per cent each. Two-third of Sensex postponed. We do not have visibility on Ravish Kumar, head (regional TV net- components ended with losses. SBI was business for the April-June period,” said work), Viacom18, points to subtler differ- the worst-performing Sensex stock. the head of a travel company. ences: “Programme tastes in Marathi are Italy is an important destination for more understated and more rooted. In Tamil Indians. Typically, group tours from India and Telugu, they could go over the top. Divestment... begin from London and end in Rome. “The Bengali is struggling to find an identity.” government has issued an advisory to curb This has implications on everything — In her 2020-21 Budget, Finance Minister non-essential travel to Italy. As we head programming, advertising, and costs.

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